Trending Sources

The 5 Questions Nonprofits Always Ask Me About Fundraising Emails

Kivi's Nonprofit Communications Blog

When I teach others how to write email appeals — through webinars, trainings and consulting work — I get peppered with questions. p/ekEBbH.

It’s So Easy To Just Blast Them Out

The Agitator

‘Tis the height of email fundraising season, as we noted yesterday. And judging from the email I see, most fundraisers are just blasting away, with no apparent effort to use donor information (of course, that assumes you have some!) to target donors with personally relevant messages.

Test with email first.

iMarketSmart

Considering the cost savings, isn’t it time to test with email first? Then, if you have the budget… go ahead and use direct mail.

Why Email? Reasons to Love Email Marketing

Fundraising 123

With the right email marketing service, like EmailNow , you can create powerful, effective branded messages that get the results you want. You may have heard that "email is dead," but here are 5 reasons why you should be using email marketing to stay in touch with your audience: . Commercial email returned $42.08

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2 big reasons why email open rates are meaningless and 3 things you should track instead

iMarketSmart

I keep hearing so-called planned giving experts congratulate themselves for getting phenomenal open rates from their e-blasts even though email open rates don’t matter whatsoever. Here are 2 huge reasons why email open rates are meaningless. Outlook, for instance, has a preview pane that records emails as “opened.”

Warming Up For Year-End: 6 Email Mistakes To Avoid

The Agitator

Because such a large proportion of online contributions arrive in the final 45 days of the year, now’s a good time to start sharpening your email campaign skills. Your emails don’t lead people to where they can make a transaction. You’re sending your emails at all the wrong times. You’re mixing your messages. Roger.

Reader question: How do I get people to open my emails?

Nonprofit Marketing Blog

Today’s question: I’d like to create copy for the subject line for emails that will encourage people to open them. The space is very limited so there’s no room for an explanation of what’s in the email. TEST: Before you send out an email blast, test two different subject lines with a smaller subset of your list.

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From Print to Email: Take Your Newsletter on an Epic Journey – My New E-Book from Network for Good

Kivi's Nonprofit Communications Blog

Print newsletter or email? But changing from print to email is not just about changing formats. Why email newsletters are not e-blasts.

5 things that really don’t work in email

Nonprofit Marketing Blog

Emailing people without permission in the blind hope one of them will read your message and give money. Blasting out a message with no way to encourage conversation. Make sure your email gets delivered and doesn’t show up as one big, blocked image with a red X. Treating email like a island. No reply = no response.

More blasted email fundraising resolutions

Donor Power Blog

I especially like that last one: Why do we use the word "blast" to describe something we hope will be a meaningful part of a relationship? How does this sound: I'm going to blast a thank-you note to Grandma. Email marketing is pretty technical. Technorati Tags: fundraising , email , nptech. Happy Chinese New Year.

How often are you sending bulk emails?

Fundraising Coach

How often do you send out bulk email communications? The frequency of your email blasts has a huge impact on the success of your email program. Email is a fantastic communication strategy as it can be very cheap, quick to put together and easy to send out. Sample Fundraising Kick emails. By Naomi Hamilton.

Good Meets Gadgets: Best Nonprofit Technology Conferences of 2015

EveryAction

Remember those days? ). But they''re not done yet. Technology trends evolve fast + nonprofit pros need to stay on the pulse.

Resolve to Be Your Own Publisher with This Editorial Calendar

Fundraising 123

An email blast, a Facebook post, or a tweet can carry your message directly and instantly. Email 101 Nonprofit Marketing Best PracticesEditorial calendars are tried and true tools used by media professionals in both the for-profit and do-gooder worlds. Download the 2011 Editorial Calendar (PDF).

Day in the Life of a Nonprofit Communicator – Angela Mrozinski

Kivi's Nonprofit Communications Blog

I do a quick check of my personal email and social media as well as a quick check of new activity on work social media. One of the first things I do is check email to attend to any urgent matters. Today I also got a video uploading to YouTube, which we’ll use in our year-end email appeals and social media. 8:00 a.m.

12 of Your Email Deliverability Questions Answered

EveryAction

Yesterday, EveryAction hosted a webinar to discuss insights from our 2016 Email Deliverability Study. How many people open 1 time, 2x, 3x?

Drive Donors to your Online Donation Page with These Six Marketing Strategies, Part 1

Kivi's Nonprofit Communications Blog

Send Great Emails. Email activity. Send Great Emails. But are your emails the best that they could be? Abby Jarvis.

Are You Interrupting Your Donors or Engaging With Them?

iMarketSmart

Spam email blasts = Interruption fundraising. Mass direct mail appeals = Interruption fundraising. LIKE THIS BLOG POST? Fundraising

#Fundraising: To Bring Donations In, Keep Sending Emails Out

Non Profit Marketing 360

What makes email, the communications platform that seems oh-so-90s, so successful as a fundraising platform? Click for full infographic.

Are you sure your nonprofit is ready for social media?

J Campbell Social Marketing

Or designing a beautiful email campaign without a great website to receive traffic. It’s free and should take about 10 minutes.). 2: Software.

Using Email Metrics to Determine Success

Non Profit Marketing 360

It’s important to know whether your money is being spent effectively and in the right place, and if the content in your emails is working. These two questions can be answered by looking at various metrics inside your email account. There could be a technical issue with your email itself. Industry. Open Rate. 23.94%.

STOP SPAMMING YOUR SUPPORTERS!

iMarketSmart

Everyone bends the rules here and there when it comes to selecting lists for email marketing. Or did the email just ask for more money?

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The 4 Donor Groups You Need to Contact Before the End of Year

Fundraising Coach

Obviously, this is not a one-size-fits all letter or email blast! Photo courtesy of Willy D on Flickr. Some rights reserved. My advice?

#FUNDRAISING: 2011 Was A Good Year For Email Outreach By Nonprofits

Non Profit Marketing 360

that fundraising initiated by the tried-and-true e-blast grew even by double digits should give nonprofits motivation to keep the blasts going.

Online Is 8% of Charitable Giving

The Agitator

Again, Haiti giving blasted the 'International Affairs' sector ahead.]. Don't Miss these Posts Hot Research direct mail email marketing fundraising nonprofit management nonprofits online fundraisingto be exact. That’s a key finding in Blackbaud’s just-released 2010 Online Giving Report. I.e., hard data, not survey stuff.

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4 Email Metrics That Matter Most for Major and Legacy Gifts Marketing

iMarketSmart

Because these four metrics quantify: 1- The level of engagement that was attained from the email blast.

Day in the Life of a Nonprofit Communicator – Katie Houston

Kivi's Nonprofit Communications Blog

to 10:00 a.m – Put lunch in the fridge and grab a coffee cup, check email and to-do list. Skim arts emails Hyperallergic and ArtDaily.

4 email metrics that matter most for major and legacy gifts

iMarketSmart

Because these four metrics quantify: 1- The level of engagement that was attained from the email blast.

New Free E-Course: 15 Days to Better E-Newsletters

Kivi's Nonprofit Communications Blog

We’ve turned one of our popular programs on email newsletters into a new free e-course, delivered via (you guessed it) email.

Still Time: 5 Ways to Up Year-End Giving

Getting Attention

For existing supporters and participants: Incorporate a big thank you and a year-end ask into your email series to these folks. Say it not once, but at least three times, in your welcome email series (e.g. Big Oil’s 2016 plans off the Atlantic coast mean torture to endangered right whales: Seismic blasts 100x louder than a jet engine.

6 Ways Nonprofits Are Getting Online Fundraising All Wrong

J Campbell Social Marketing

It has to be connected to the real world. That’s why we’re still doing runs, walks, and rides.”. What in the world is “pure online fundraising”?

7 Solid Reasons Why You Should Kill Your Printed and Electronic Planned Giving Newsletter

iMarketSmart

And what about SPAM emails? Points 1, 2, 5, 6 & 7 above also apply to “spray and pray” email blasts (otherwise known as SPAM).

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11 Ways Nonprofits Can Reach Donors on #GivingTuesday

J Campbell Social Marketing

The ones who forward your emails, retweets your tweets, and share your Facebook posts? How often are you going to send email blasts?

Nonprofits @ the Oscars: How to Photobomb, Newsjack and Steal the Spotlight at the Academy Awards

Kivi's Nonprofit Communications Blog

The social media team at NASA had a blast with #RealGravity : Congrats to #Gravity for another win at the #Oscars2014 for best director!

Email Rules to Live By

A Small Change

Many fundraisers are fuzzy on the rules of email solicitations. Nonprofits seem to receive a little grace with people regarding how we use and reuse our email lists. By following the rules, you can make sure that your email blasts do not start to become SPAM and that you can build trust and accountability with your donors.

Multichannel Communications - Management & Tips

Nonprofit Consultant Blog

In other words, while some of your supporters may still be looking for that annual holiday letter in the mail, others want to hear from you on Facebook, or by email, at an event, or even by the old telephone. 2) Don’t Forget About Emails! : communications email marketing networking Nonprofit social media

Day in the Life of a Nonprofit Communicator – Rebecca DeLuca

Kivi's Nonprofit Communications Blog

8:00 am – 10:00 am: While I eat myself breakfast, I sift through my work emails. Rebecca DeLuca. Want to be featured in this series?

Three Trends That Beg for Shorter Email Newsletters

Kivi's Nonprofit Communications Blog

I included a shorter version of the following article in my Nonprofit Marketing Tips email newsletter that went out earlier today. Inbox Zero.

8 Ways Nonprofits Can Implement A Mobile Strategy

J Campbell Social Marketing

Fundraising : A 2012 Pew Internet study found that 50% of donors are already using mobile devices to access nonprofit websites and emails.

Annual Report How To: A Different Way to Present Your Print Report Online

Kivi's Nonprofit Communications Blog

Amy designed a branded email banner that plays off the graphic theme from our cover, and we publicized our top stories in email blasts to two segments.

#TECH: RSS Readers To Help Save Time & Sort Out News & Emails

Non Profit Marketing 360

RSS feeds can even help tame emails: most organizations and companies that send email blasts also have RSS feeds for your convenience ?