Most fundraisers use email the wrong way
MAY 8, 2017
Sadly most fundraisers are using email the wrong way. Email should NOT be used primarily for fundraising. Think of an email to a donor as you would an email to your friend. Would you only ask for money from a friend in every email? I wish fundraisers would finally learn to stop “blasting” and “start engaging” Too many treat email like the button they press to get money out of an ATM.