Your E-Blast Sucks

Kivi's Nonprofit Communications Blog

If you are sending out e-blasts, and that’s what you call it — blasting your list — then I’m pretty sure they suck. Instead, if you knew the people on your list and delivered what they wanted, you’d feel guilty if you blasted them!

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More blasted email fundraising resolutions

Donor Power Blog

I especially like that last one: Why do we use the word "blast" to describe something we hope will be a meaningful part of a relationship? How does this sound: I'm going to blast a thank-you note to Grandma. Email marketing is pretty technical. Technorati Tags: fundraising , email , nptech. Happy Chinese New Year. You can add some more resolutions, right?

It’s So Easy To Just Blast Them Out

The Agitator

‘Tis the height of email fundraising season, as we noted yesterday. And judging from the email I see, most fundraisers are just blasting away, with no apparent effort to use donor information (of course, that assumes you have some!) to target donors with personally relevant messages. “Too damn busy this time of year” I can hear some readers saying. But the fact is, relevance matters to your bottom line success.

Most fundraisers use email the wrong way


Sadly most fundraisers are using email the wrong way. Email should NOT be used primarily for fundraising. Think of an email to a donor as you would an email to your friend. Would you only ask for money from a friend in every email? I wish fundraisers would finally learn to stop “blasting” and “start engaging” Too many treat email like the button they press to get money out of an ATM.

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Test with email first.


Considering the cost savings, isn’t it time to test with email first? VS. Email and landing page lead generation campaign: Strategy/Copy/Design/HTML Code, Test and blast.

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#Fundraising: To Bring Donations In, Keep Sending Emails Out

Non Profit Marketing 360

John Haydon at Inbound Zombie and Razoo Fundraising has been crunching numbers to demonstrate the fact that email remains the best way not only to bring in donations, but to bring in bigger donations. Is the blast going to established supporters who might be ready to ratchet up their gifts?

12 of Your Email Deliverability Questions Answered


Yesterday, EveryAction hosted a webinar to discuss insights from our 2016 Email Deliverability Study. Here are some great, thoughtful questions that we received and Brett's email wisdom. " So, try some sends where you just email the active folks.

4 Email Metrics That Matter Most for Major and Legacy Gifts Marketing


Here are the 4 email metrics that matter most for major and legacy gift marketing: 1- Click-thru rates (best measured as the total number of email clicks as a percentage of the opens). Digital Marketing Email Marketing Fundraising Strategy

4 email metrics that matter most for major and legacy gifts


Here are the 4 email metrics that truly matter most for major and legacy gift marketing: 1- Click-thru rates (best measured as the total number of email clicks as a percentage of the opens). Email Marketing Lead Generation Strategy Uncategorized Fundraising

Using Email Metrics to Determine Success

Non Profit Marketing 360

It’s important to know whether your money is being spent effectively and in the right place, and if the content in your emails is working. These two questions can be answered by looking at various metrics inside your email account. We’re going to use Campaign Monitor for screenshots from the system that I provide to my clients as an example of what can be done with email metrics. There could be a technical issue with your email itself.

3 questions to ask before you spam, spray and pray


When done right, email and print work very well together to produce results. If not, and you ‘appended’ emails before you blasted away, shame on you! But too many nonprofits turn those effective channels into “spam” and “junk mail.” ” I call this brand of offensive, obnoxious, and irritating marketing “spamming, spraying and praying.”

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#FUNDRAISING: 2011 Was A Good Year For Email Outreach By Nonprofits

Non Profit Marketing 360

According to the latest eNonprofit Benchmark Study by NTEN ( Nonprofit Technology Network ) and M+R Strategic Services , a substantial email list and a well-crafted email campaign remain the most valuable fundraising tools in your charity’s box.

Email Rules to Live By

A Small Change

Many fundraisers are fuzzy on the rules of email solicitations. Nonprofits seem to receive a little grace with people regarding how we use and reuse our email lists. By following the rules, you can make sure that your email blasts do not start to become SPAM and that you can build trust and accountability with your donors. The law governing mass emailing is often referred to as CAN-SPAM Act of 2003. This act regulates legal use of unsolicited email.

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Email Trends For 2011

The Agitator

Here, from Loren McDonald of Silverpop, an ‘engagement marketing’ firm, is a good stab at email trends we might see in 2011. I’d especially draw attention to his last four points … each relevant for nonprofit communicators and fundraisers: Social and mobile become important sources of opt-ins for email programs. Email marketing increasingly becomes a “dynamic content platform.&# The broadcast or “batch and blast&# email is far from dead.

Three Trends That Beg for Shorter Email Newsletters

Kivi's Nonprofit Communications Blog

I included a shorter version of the following article in my Nonprofit Marketing Tips email newsletter that went out earlier today. I see three trends that mean your nonprofit’s email newsletters should be shorter than they probably are now. More Time on Social Media than Email.

From Print to Email: Take Your Newsletter on an Epic Journey – My New E-Book from Network for Good

Kivi's Nonprofit Communications Blog

Print newsletter or email? To help you answer that question, I have partnered with Network for Good to publish a new e-book From Print to Email: Take Your Newsletter on an Epic Journey. But changing from print to email is not just about changing formats.

Building your nonprofit’s email list

Fundraising Coach

Back in 2000, I used email to raise $100,000 in six weeks. I wrote about it in “The $100,000 Guide to Email Solicitation.” ” (You can buy it in the Fundraising Coach Store but I give it away free to everyone who signs up for my free email newsletter.). People tell me they find the “ten tactical tips,” the actual examples of email, and the overall strategy helpful. How do we build up our email list?” Email is not direct mail.

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Warming Up For Year-End: 6 Email Mistakes To Avoid

The Agitator

Because such a large proportion of online contributions arrive in the final 45 days of the year, now’s a good time to start sharpening your email campaign skills. In Neil’s experience here are the six reasons that most most email campaigns are undermined even before they’re written: You don’t have a clearly defined idea of what you’re trying to accomplish. Your emails don’t lead people to where they can make a transaction. You’re sending your emails at all the wrong times.

#TECH: RSS Readers To Help Save Time & Sort Out News & Emails

Non Profit Marketing 360

RSS feeds can even help tame emails: most organizations and companies that send email blasts also have RSS feeds for your convenience ?

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New Webinar on Email Marketing for You!

Marketing for Nonprofits

I’m super pleased to announce that registration is now open for Step Up Your Email Marketing , our 4-part webinar series in March, with NTEN. blasting) via email Analyze your email marketing results It gets better. This photo is from Somefool.

8 Ways Nonprofits Can Implement A Mobile Strategy

J Campbell Social Marketing

It’s official – email is more widely read on mobile devices than on desktop email clients. Recent studies found that 54% of email is now opened on a mobile device. Overhaul your long, graphics-heavy email newsletter. What would make them open a email?

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How often are you sending bulk emails?

Fundraising Coach

How often do you send out bulk email communications? The frequency of your email blasts has a huge impact on the success of your email program. Email is a fantastic communication strategy as it can be very cheap, quick to put together and easy to send out. This can also work against it however, as too often email gets sent out at the last minute. This often results in 2 to 3, if not more, emails being sent to supporters each week.

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Everyone bends the rules here and there when it comes to selecting lists for email marketing. But I have found that (sadly) most nonprofits don’t have a written opt-in strategy and rarely ask their supporters for permission to send them emails.

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Are You Interrupting Your Donors or Engaging With Them?


Spam email blasts = Interruption fundraising. Mass direct mail appeals = Interruption fundraising. Unsolicited telemarketing = Interruption fundraising. Informative Webinars = Engagement fundraising. Tours or personal meetings = Engagement fundraising.

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5 things that really don’t work in email

Nonprofit Marketing Blog

Emailing people without permission in the blind hope one of them will read your message and give money. Blasting out a message with no way to encourage conversation. Make sure your email gets delivered and doesn’t show up as one big, blocked image with a red X. Treating email like a island. Integrate your email campaigns with your direct mail, your social media, etc.

Good Meets Gadgets: Best Nonprofit Technology Conferences of 2015


It''s almost hard to imagine what life at a nonprofit was like before we could blast out fundraising emails, share stories over Facebook, or issue a call-to-action via Twitter.

Reader question: How do I get people to open my emails?

Nonprofit Marketing Blog

Today’s question: I’d like to create copy for the subject line for emails that will encourage people to open them. The space is very limited so there’s no room for an explanation of what’s in the email. TEST: Before you send out an email blast, test two different subject lines with a smaller subset of your list. INSTILL URGENCY: Make it clear why your email matters now—“three days left to give” 7.

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#Resource: Survey Of E-Mail Distribution Services For Nonprofits

Non Profit Marketing 360

We work with our clients to help them green their companies and organizations as well – and a great way to start that process is to use email blasts to get the word out instead of mass paper mailing campaigns. What is your email list size?, Image via Wikipedia.

Day in the Life of a Nonprofit Communicator – Angela Mrozinski

Kivi's Nonprofit Communications Blog

I do a quick check of my personal email and social media as well as a quick check of new activity on work social media. One of the first things I do is check email to attend to any urgent matters. Today I also got a video uploading to YouTube, which we’ll use in our year-end email appeals and social media. I get started on finalizing some Constant Contact email blasts to send out while I’m on holiday vacation later in the week. Angela Mrozinski.

Resolve to Be Your Own Publisher with This Editorial Calendar

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An email blast, a Facebook post, or a tweet can carry your message directly and instantly. Email 101 Nonprofit Marketing Best PracticesEditorial calendars are tried and true tools used by media professionals in both the for-profit and do-gooder worlds. Tying an organization’s work to what’s happening in the world—be it a holiday, a legislative battle on Capitol Hill, or something more cause-specific—has long been used to create a connection with audiences.

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Using Social Media to Decrease E-Mail Unsubscribe Rates

Fundraising 123

The direct marketing agency Epsilon just released a new study by ROI Research revealing reasons why people most often unsubscribe from email lists, and the rates at which they unsubscribe. Not surprisingly, the most often-cited reason (67%) is irrelevancy of emails.

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Day in the Life of a Nonprofit Communicator – Amanda Maksin

Kivi's Nonprofit Communications Blog

After prepping my lunch, I check some emails to see what I might be coming into at work. 8:00 am – 9:00 am: Check and respond to emails and voice mails, review social media updates (retweets/shares, new followers/likes, how well posts reached target audience, etc.). Amanda Maksin.

10 Simple Ways Nonprofits Can Prepare for A Successful #GivingTuesday

J Campbell Social Marketing

You know – the special superstars who forward your emails, retweet your tweets, and share your Facebook posts? How often are you going to send email blasts? Send them follow-up emails and other communications thanking them for their help and soliciting their ideas.

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5 Ways to Thank and Recognize Your Donors Using Digital Tools and Social Media

J Campbell Social Marketing

a) They must receive a timely (read: immediate) and meaningful (read: not just an email receipt or a tax letter) acknowledgement of their contribution. Use all channels at your disposal: Phone, handwritten notes, email, social media post, tweet, etc.

New Free E-Course: 15 Days to Better E-Newsletters

Kivi's Nonprofit Communications Blog

We’ve turned one of our popular programs on email newsletters into a new free e-course, delivered via (you guessed it) email. Subscribe to the Free Email Course Now.

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[use as filler ] New Free E-Course: 15 Days to Better E-Newsletters

Kivi's Nonprofit Communications Blog

We’ve turned one of our popular programs on email newsletters into a new free e-course, delivered via (you guessed it) email. Subscribe to the Free Email Course Now.

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Are you sure your nonprofit is ready for social media?

J Campbell Social Marketing

Or designing a beautiful email campaign without a great website to receive traffic. Do you have shared email and calendars (like through Google)? Email still provides the highest return on investment for nonprofits organizations.

Day in the Life of a Nonprofit Communicator – Rebecca DeLuca

Kivi's Nonprofit Communications Blog

8:00 am – 10:00 am: While I eat myself breakfast, I sift through my work emails. Next, I answer emails that only require a quick reply before moving them into their specified folder (I’m currently at 22 email folders.) Rebecca DeLuca.

How to determine whether or not you should fire your planned gift marketing vendor


Do they get giddy about open rates of emails not realizing that they really don’t matter? Do they hide their email click-thru rates? Do they encourage you to blast your supporters with “educational” information once a month more or less? If you’re concerned that you might be getting marketing advice from a firm that’s behind the times, ask yourself the following questions: .

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5 Things Reporters Really Want From PR Specialists

Kivi's Nonprofit Communications Blog

“‘Batch and blast’ methods don’t work and are counterproductive.” Journalists overwhelmingly prefer to get pitches via email. More than 9 in 10 — 92 percent — said email is the preferred channel for pitches. Send an email instead.

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