Your E-Blast Sucks

Kivi's Nonprofit Communications Blog

If you are sending out e-blasts, and that’s what you call it — blasting your list — then I’m pretty sure they suck. Here’s why: If you really understood the people on your email list, knew what they wanted from you, and delivered that regularly, you would never think of that as blasting them, as if you were spraying bird shot across the sky and praying that you hit some little bird way up there who would then fall to your feet.

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It’s So Easy To Just Blast Them Out

The Agitator

And judging from the email I see, most fundraisers are just blasting away, with no apparent effort to use donor information (of course, that assumes you have some!) ‘Tis the height of email fundraising season, as we noted yesterday. to target donors with personally relevant messages. “Too damn busy this time of year” I can hear some readers saying. But the fact is, relevance matters to your bottom line success.


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More blasted email fundraising resolutions

Donor Power Blog

I especially like that last one: Why do we use the word "blast" to describe something we hope will be a meaningful part of a relationship? How does this sound: I'm going to blast a thank-you note to Grandma. Happy Chinese New Year. You can add some more resolutions, right?

Good Meets Gadgets: Best Nonprofit Technology Conferences of 2015


It''s almost hard to imagine what life at a nonprofit was like before we could blast out fundraising emails, share stories over Facebook, or issue a call-to-action via Twitter. Remember those days? ). Now, thanks to innovators + technologists committed to doing more good, technology has helped broaden the reach of nonprofits further than ever before. But they''re not done yet. Technology trends evolve fast + nonprofit pros need to stay on the pulse.

Are You Interrupting Your Donors or Engaging With Them?


Spam email blasts = Interruption fundraising. Mass direct mail appeals = Interruption fundraising. Unsolicited telemarketing = Interruption fundraising. Informative Webinars = Engagement fundraising. Tours or personal meetings = Engagement fundraising. Interactive widgets = Engagement fundraising. LIKE THIS BLOG POST? PLEASE SHARE IT AND/OR SUBSCRIBE. The post Are You Interrupting Your Donors or Engaging With Them? appeared first on MarketSmart. Fundraising

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Did all of the donors you targeted in your last email blast really opt-in to receive that email? Did your last email blast offer information about the results your organization garnered using their last donation? Did your last email blast offer some other form of engagement? Did you add the necessary unsubscribe link in your last email blast? Nonprofits love to talk about donor-centricity. But is spamming your donors really donor-centric? Listen, I know the drill.

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Nonprofit Link Round Up: #15NTC Edition

Nonprofit Marketing Blog

We have had a blast at the 2015 Nonprofit Technology conference in Austin, Texas! Today’s Link Round Up features links we’ve collected this week at #15NTC

Marketing Your Online Auction: 3 Tips to Boost Interest

J Campbell Social Marketing

Email blasts and newsletters bring your online auction directly to your supporter’s inbox. . The Online Giving Center and RSVP link has been setup, or a launch date for the site has been determined and ready for an email blast.

2 big reasons why email open rates are meaningless and 3 things you should track instead


I keep hearing so-called planned giving experts congratulate themselves for getting phenomenal open rates from their e-blasts even though email open rates don’t matter whatsoever. Engagement online and offline as a result of the blast (time on site, number of pages visited, inbound phone calls/emails, etc.). This drives me crazy.

Day in the Life of a Nonprofit Communicator – Amanda Maksin

Kivi's Nonprofit Communications Blog

Continue pushing the campaign on social media, prepare an ad for the e-blast/newsletter, determine the theme for the newsletter, develop the message. 12:30 pm – 1:30 pm: Editing photos for the e-blast/newsletter in PhotoShop and Illustrator. 1:30 pm – 2:00 pm: Create the e-blast/newsletter (add photos, relevant product information, determine the tone of the letter in the write ups, name it, schedule the release.). Amanda Maksin.

3 questions to ask before you spam, spray and pray


If not, and you ‘appended’ emails before you blasted away, shame on you! When done right, email and print work very well together to produce results. But too many nonprofits turn those effective channels into “spam” and “junk mail.” ” I call this brand of offensive, obnoxious, and irritating marketing “spamming, spraying and praying.”

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Product Updates: Stewardship Series Effort and Online Will Tool Add-on


That is why MarketSmart customers who have a partnership with an online will tool (we recommend Trust & Will ) can simply add this feature to their System, which includes: An email blast offering a free online will to your supporters Additions to your microsite that drives traffic to the online will tool Stewardship of new legacy donors (only available if Stewardship Series is purchased). Stewardship Series Effort.

How to Get People to Share Your Nonprofit Video on Social Media

J Campbell Social Marketing

blasted out to your social networks probably won’t see a lot of results. You’ve undoubtedly heard that to amplify your nonprofit marketing, you need a strategy to create and share great videos on your website and social media channels. Video is the best performing content type on social. Having videos on your website increases the time spent on the site by 71%. After watching a video, 64% of people are more likely to make a purchase online.

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#FUNDRAISING: 2011 Was A Good Year For Email Outreach By Nonprofits

Non Profit Marketing 360

that fundraising initiated by the tried-and-true e-blast grew even by double digits should give nonprofits motivation to keep the blasts going. ” (p.24) Which means the email blast should still remain the opening salvo when fundraising, but your nonprofit needs to be ensuring that the email is as accessible on a smartphone as it is on a tablet or laptop.

Day in the Life of a Nonprofit Communicator – Angela Mrozinski

Kivi's Nonprofit Communications Blog

I get started on finalizing some Constant Contact email blasts to send out while I’m on holiday vacation later in the week. I confirm permission from a photographer to use her photo in one of our email blasts. Then finish, test, and schedule the e-blasts. Angela Mrozinski. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We need to hear from you!

4 Email Metrics That Matter Most for Major and Legacy Gifts Marketing


Because these four metrics quantify: 1- The level of engagement that was attained from the email blast. Don’t get tricked into measuring meaningless stats. Here are the 4 email metrics that matter most for major and legacy gift marketing: 1- Click-thru rates (best measured as the total number of email clicks as a percentage of the opens). 2- Bounce rates (measuring the % of folks leaving the website immediately after only visiting one page online).

Test with email first.


VS. Email and landing page lead generation campaign: Strategy/Copy/Design/HTML Code, Test and blast. I think it’s time we finally let go of direct mail as the first option for planned giving marketing— especially if your budget is tight. Then, if you have the budget… go ahead and use direct mail. But, you might say that you’ll miss all the older supporters, right? Wrong. Here are some results from a recent campaign that might interest you.

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11 Strategic Ways to Grow Your Nonprofit Social Media Followers This Year

J Campbell Social Marketing

Do not simply “set it and forget it” with generic, automated links blasted across all of your social media channels. Nonprofits use social media platforms every single day to connect with constituents , raise awareness for causes, and collect donations. With engaged followers on one or more of the major social networks, organizations can effectively spread the word about fundraising campaigns, new initiatives, and advocacy work.

What Reporters Really Want

Kivi's Nonprofit Communications Blog

Pivot away from blasting press releases. Are you still sending the same cookie-cutter press releases? Journalism has changed a lot over the last few years, and those just don’t cut it anymore. You need to meet reporters where they are now and take a more personal approach. But becoming a trusted source doesn’t happen overnight. Luckily, we have an expert who understands how to build meaningful relationships with reporters that yield more headlines and better coverage.

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Are you sure your nonprofit is ready for social media?

J Campbell Social Marketing

5: Broadcast email refers to the ability to send out mass messages (e-news, e-blasts) and connect with constituents through calls to action and compelling content. You’ve set up a great email newsletter or e-blast and you are building your email list, because that will give you the highest return in the long run. Maslow’s hierarchy of needs is a psychological theory proposed by Abraham Maslow in 1943.

Are you hunting mice or antelopes? [Guest post from T.J. McGovern]


” “Are we going to continue doing special events (that aren’t special), blasting spam, mailing junk, building awareness, rebranding and lord knows what else… mostly focused on ‘MICE’?” The following is a guest post thanks to my friend T.J. McGovern, Owner/Principal at McGovern Consulting Group (McG). Here is a teaching story I usually share (with a tip of the hat to Tom Suddes): A lioness can actually capture, kill and eat a field mouse.

4 email metrics that matter most for major and legacy gifts


Because these four metrics quantify: 1- The level of engagement that was attained from the email blast. Don’t get tricked into measuring meaningless stats. Here are the 4 email metrics that truly matter most for major and legacy gift marketing: 1- Click-thru rates (best measured as the total number of email clicks as a percentage of the opens). 2- Bounce rates (measuring the % of folks leaving the website immediately after only visiting one page online).

Keep in Touch with Your Donors Throughout the Year by Using a Communications Calendar

Ann Green

Your donors want to hear from you and don’t just want to be blasted with fundraising appeals. I like to emphasize the importance of keeping in touch with your donors throughout the year.

#GivingTuesday 2020 Wrap Up – How to Follow Up With Donors After Your Campaign

J Campbell Social Marketing

“We’re going to do an email blast and Facebook post for ‘Thanksgiving Tuesday’ , so rather than asking donors for money we will simply thank them all for their past and future support.

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How to determine whether or not you should fire your planned gift marketing vendor


Do they encourage you to blast your supporters with “educational” information once a month more or less? If you’re concerned that you might be getting marketing advice from a firm that’s behind the times, ask yourself the following questions: . Do they use the word “bequest” in their donor communications? That’s the single best way to TURN OFF a prospect.

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Get the Right Story to the Right Journalist: Media Relations Success

Getting Attention

Rather than blasting your story out to everyone—a.k.a. So many organizations I follow or work with have become strong and savvy communicators. It’s thrilling to see nonprofits like yours put communications to work effectively despite time, talent, and budget constraints. . However, there’s one communications method that remains poorly utilized by most organizations—media relations.

Are you doubling down on stupidity?


They hired a consultant, invested a ton in direct mail, social media marketing/advertising, and email blasts. A client recently told us she was being asked by her leadership to consider cancelling her MarketSmart subscription. . She told us that last year, during Q4, the organization decided to spend more money on Giving Tuesday and its end-of-year marketing. But, unfortunately, their year-over-year results were 13% LESS than the previous year (2017).

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#SOCIALNETWORKS: Is Pinterest Of Value For Nonprofits?

Non Profit Marketing 360

If you are tailoring email blasts to your constituents, are you not competing with all the mercantile e-blasts anyway? Pinterest can seem like an upmarket yard sale at first glance… One of the hottest discussions about social-networking platforms concerns Pinterest , whose membership and engagement have exploded over the last year. From January to February of this year alone, Pinterest drew over 100 million new visitors to its site.

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Everything I Loved About #19NTC – the NTEN Nonprofit Technology Conference – A Recap

J Campbell Social Marketing

On the first day, I did manage to attend two amazing sessions as a participant and observer, as well as have a complete blast with friends old and new. Another Nonprofit Technology Conference has come and gone, and WOW did the week FLY by!!! This year’s conference was in Portland, OR – one of my new favorite cities! Unfortunately I didn’t get to see much in terms of sight-seeing, but I loved what I did experience.

How you can email your supporters every single day


The leadership can’t imagine ‘wasting’ an email blast on anything other than asking. Conclusion: Stop blasting, start providing value and you’ll be able to email your supporters every single day. You can, indeed, email your supporters every single day. . I realize you and your communications team members probably just fell out of your chairs. After all, they worked so hard on their email schedule.

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Most fundraisers use email the wrong way


I wish fundraisers would finally learn to stop “blasting” and “start engaging” Too many treat email like the button they press to get money out of an ATM. Every marketing channel needs to be optimized and employed properly. Sadly most fundraisers are using email the wrong way. Email should NOT be used primarily for fundraising. Rather it should be used mostly to build engagement.

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This Shouldn’t be the Usual #GivingTuesday

Ann Green

What I mean is just blasting a bunch of generic appeals that resemble Black Friday ads or those relentless requests for political donations. I imagine most of you are familiar with #GivingTuesday, the annual giving day that takes place the Tuesday after Thanksgiving.

This ONE Thing Transforms Your Marketing & Fundraising

Getting Attention

Kill the e-mail blasts—sending the same e-mail to everyone at the same time—(they’re the loudest “who cares” I know; who wants to be blasted?). Flickr: Robyn Anderson. The opportunity you have in front of you today is SO big, that it’ can seem overwhelming. …. You’ve decided to take another look at your engagement practices (Yea, yea, yea!), rather than just doing it. Breathe deep—the changes you make will have a huge impact on results. So, what are you going to change?

Day in the Life of a Nonprofit Communicator – Rebecca Lechner

Kivi's Nonprofit Communications Blog

Today, we are launching our interactive Annual Report, so we have a coordinated blast of emails and social media announcements and graphics to share the news. Rebecca Lechner Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. For the past 7 years, Rebecca Lechner has been the communications manager for the Minnesota Ovarian Cancer Alliance (MOCA).

10 Simple Ways Nonprofits Can Prepare for A Successful #GivingTuesday

J Campbell Social Marketing

How often are you going to send email blasts? #GivingTuesday , the international day of giving, is set for November 28th this year! Last year, the total amount donated on #GivingTuesday was $168 million, up from $116.7 million in 2015. GivingTuesday is certainly growing in popularity, but success on this special giving day comes with a caveat.

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7 Tips to Make Sure That Your Nonprofit Fundraising Event Doesn't Flop


This page will serve as the focal point for all your outreach efforts, whether through personal outreach, social media, or email blasts. Nonprofit fundraising events are a great way to raise money and increase your organization’s profile at the same time. Not only do they allow you to land big donors in person, they also provide a chance to make an impression on important members of your community, enabling you to grow your brand along with your dollars.

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How to keep your donors in 2016


Simply stated, it’s easier for a staff member to sign another purchase order to send out more junk mail or to blast out more spam than to engage deeply with their current donor base. In the nonprofit world, it’s widely recognized that retaining donors can be quite challenging. If it wasn’t challenging… if it was easy, everyone would be doing it and doing it well. I believe this has led many nonprofits to focus instead on continuously acquiring more donors.

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5 Ways to Thank and Recognize Your Donors Using Digital Tools and Social Media

J Campbell Social Marketing

Lots of ideas for content creation – video interview which can then be embedded on the blog and added to the website, uploaded to social media, screen shot included in an email blast. Donor attrition continues at a startling rate. Some nonprofits are losing as many as 90% of their first-time donors on an annual basis! The average across all types of donors isn’t much better, with about 59% of annual givers dropping off the radar each year. .

Still Time: 5 Ways to Up Year-End Giving

Getting Attention

Big Oil’s 2016 plans off the Atlantic coast mean torture to endangered right whales: Seismic blasts 100x louder than a jet engine. For endangered right whales with extremely sensitive hearing, each blast inflicts enormous pain, suffering and can even cause death. The clock is running out on year-end fundraising. Whether you’re exceeding expectations or are barely meeting the bare minimum, you can do even better. I know what you’re thinking: “There’s so little time.”

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About Building Awareness for Planned Gifts


I’m not talking about blasting overly promotional messages in emails or spamming your constituents with tax or financial planning strategies. Effective planned giving marketing requires a solid strategy along with the following tactical steps: Building awareness. Generating leads. Cultivating those leads. Closing gifts. Stewarding your relationships to increase the size of the gift and prevent getting ousted from inclusion.

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Day in the Life of a Nonprofit Communicator – Rebecca DeLuca

Kivi's Nonprofit Communications Blog

Today, I answer questions and provide updates about printing estimates, sticker designs and email-blast content. The rest of my morning contains smaller tasks, including designing an email blast for an upcoming conference on Constant Contact, updating the School’s image library and writing an article about recent news coverage. Rebecca DeLuca.

Mind gone blank? 12 ideas to get you thinking about blog content

Get Fully Funded

Re-purpose information from email blasts. Have you started a blog for your nonprofit organization and then got stuck trying to come up with content? If you don’t consider yourself a writer, it can be daunting to pull something together a couple of times a week. Here are some ideas for content: Tell stories about people you are helping. A story ALWAYS works! Remember to keep it short and compelling. Re-use stories from your print newsletter.

Resolve to Be Your Own Publisher with This Editorial Calendar

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An email blast, a Facebook post, or a tweet can carry your message directly and instantly. Editorial calendars are tried and true tools used by media professionals in both the for-profit and do-gooder worlds. Tying an organization’s work to what’s happening in the world—be it a holiday, a legislative battle on Capitol Hill, or something more cause-specific—has long been used to create a connection with audiences.

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