Your E-Blast Sucks

Kivi's Nonprofit Communications Blog

If you are sending out e-blasts, and that’s what you call it — blasting your list — then I’m pretty sure they suck. Instead, if you knew the people on your list and delivered what they wanted, you’d feel guilty if you blasted them!

Blasts 217

It’s So Easy To Just Blast Them Out

The Agitator

And judging from the email I see, most fundraisers are just blasting away, with no apparent effort to use donor information (of course, that assumes you have some!) ‘Tis the height of email fundraising season, as we noted yesterday. to target donors with personally relevant messages. “Too damn busy this time of year” I can hear some readers saying. But the fact is, relevance matters to your bottom line success.

More blasted email fundraising resolutions

Donor Power Blog

I especially like that last one: Why do we use the word "blast" to describe something we hope will be a meaningful part of a relationship? How does this sound: I'm going to blast a thank-you note to Grandma. Happy Chinese New Year. You can add some more resolutions, right?

Good Meets Gadgets: Best Nonprofit Technology Conferences of 2015


It''s almost hard to imagine what life at a nonprofit was like before we could blast out fundraising emails, share stories over Facebook, or issue a call-to-action via Twitter.

6 Ways to Stay Motivated in the Summer and Still Get Work Done

Kivi's Nonprofit Communications Blog

Or if the air conditioner is on full freeze blast mode, a special warm drink normally reserved for winter! I don’t know about you, but sitting at my desk all day is really hard right now. Like near impossible.

Summer 283

Are You Interrupting Your Donors or Engaging With Them?


Spam email blasts = Interruption fundraising. Mass direct mail appeals = Interruption fundraising. Unsolicited telemarketing = Interruption fundraising. Informative Webinars = Engagement fundraising. Tours or personal meetings = Engagement fundraising.

Blasts 141



Did all of the donors you targeted in your last email blast really opt-in to receive that email? Did your last email blast offer information about the results your organization garnered using their last donation? Did your last email blast offer some other form of engagement?

Spam 163

Day in the Life of a Nonprofit Communicator – Laurice Grae-Hauck

Kivi's Nonprofit Communications Blog

to 4:00 p.m – Time for discounts blast! Once a week I send out a blast with all the “insider deals” When it goes out I will craft a social post for Friday about the weekend deals, design images/gif/video for various sites and schedule them.

Day in the Life of a Nonprofit Communicator – Amanda Maksin

Kivi's Nonprofit Communications Blog

Continue pushing the campaign on social media, prepare an ad for the e-blast/newsletter, determine the theme for the newsletter, develop the message. 12:30 pm – 1:30 pm: Editing photos for the e-blast/newsletter in PhotoShop and Illustrator. Amanda Maksin.

Day in the Life of a Nonprofit Communicator – Rebecca Lechner

Kivi's Nonprofit Communications Blog

Today, we are launching our interactive Annual Report, so we have a coordinated blast of emails and social media announcements and graphics to share the news. Rebecca Lechner Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators!

How to Get People to Share Your Nonprofit Video on Social Media

J Campbell Social Marketing

blasted out to your social networks probably won’t see a lot of results. You’ve undoubtedly heard that to amplify your nonprofit marketing, you need a strategy to create and share great videos on your website and social media channels.

What Reporters Really Want

Kivi's Nonprofit Communications Blog

Pivot away from blasting press releases. Are you still sending the same cookie-cutter press releases? Journalism has changed a lot over the last few years, and those just don’t cut it anymore. You need to meet reporters where they are now and take a more personal approach.

Report 151

Mixed Links for Nonprofit Communicators – August 31, 2018

Kivi's Nonprofit Communications Blog

It’s time for Mixed Links… John Haydon gives you 5 Questions to Ask Before Sending That Email Blast. Minero, Atlanta, GA. Can you believe tomorrow is September?!? If only the weather knew that.

August 176

Day in the Life of a Nonprofit Communicator – Angela Mrozinski

Kivi's Nonprofit Communications Blog

I get started on finalizing some Constant Contact email blasts to send out while I’m on holiday vacation later in the week. I confirm permission from a photographer to use her photo in one of our email blasts. Then finish, test, and schedule the e-blasts. Angela Mrozinski. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We need to hear from you!

2 big reasons why email open rates are meaningless and 3 things you should track instead


I keep hearing so-called planned giving experts congratulate themselves for getting phenomenal open rates from their e-blasts even though email open rates don’t matter whatsoever. Engagement online and offline as a result of the blast (time on site, number of pages visited, inbound phone calls/emails, etc.). This drives me crazy.

#FUNDRAISING: 2011 Was A Good Year For Email Outreach By Nonprofits

Non Profit Marketing 360

that fundraising initiated by the tried-and-true e-blast grew even by double digits should give nonprofits motivation to keep the blasts going.

Are you doubling down on stupidity?


They hired a consultant, invested a ton in direct mail, social media marketing/advertising, and email blasts. A client recently told us she was being asked by her leadership to consider cancelling her MarketSmart subscription. .

Blasts 130

Everything I Loved About #19NTC – the NTEN Nonprofit Technology Conference – A Recap

J Campbell Social Marketing

On the first day, I did manage to attend two amazing sessions as a participant and observer, as well as have a complete blast with friends old and new. Another Nonprofit Technology Conference has come and gone, and WOW did the week FLY by!!!

#Fundraising: To Bring Donations In, Keep Sending Emails Out

Non Profit Marketing 360

Is your organization’s email blast going to new subscribers who might not appreciate your organization’s history of success? Is the blast going to established supporters who might be ready to ratchet up their gifts?

4 Email Metrics That Matter Most for Major and Legacy Gifts Marketing


Because these four metrics quantify: 1- The level of engagement that was attained from the email blast. Don’t get tricked into measuring meaningless stats.

Are you sure your nonprofit is ready for social media?

J Campbell Social Marketing

5: Broadcast email refers to the ability to send out mass messages (e-news, e-blasts) and connect with constituents through calls to action and compelling content. Maslow’s hierarchy of needs is a psychological theory proposed by Abraham Maslow in 1943.

Get the Right Story to the Right Journalist: Media Relations Success

Getting Attention

Rather than blasting your story out to everyone—a.k.a. So many organizations I follow or work with have become strong and savvy communicators. It’s thrilling to see nonprofits like yours put communications to work effectively despite time, talent, and budget constraints. .

Test with email first.


VS. Email and landing page lead generation campaign: Strategy/Copy/Design/HTML Code, Test and blast. I think it’s time we finally let go of direct mail as the first option for planned giving marketing— especially if your budget is tight.

Test 153

Are you hunting mice or antelopes? [Guest post from T.J. McGovern]


” “Are we going to continue doing special events (that aren’t special), blasting spam, mailing junk, building awareness, rebranding and lord knows what else… mostly focused on ‘MICE’?” The following is a guest post thanks to my friend T.J.

3 questions to ask before you spam, spray and pray


If not, and you ‘appended’ emails before you blasted away, shame on you! When done right, email and print work very well together to produce results. But too many nonprofits turn those effective channels into “spam” and “junk mail.” ” I call this brand of offensive, obnoxious, and irritating marketing “spamming, spraying and praying.”

Spam 109

4 email metrics that matter most for major and legacy gifts


Because these four metrics quantify: 1- The level of engagement that was attained from the email blast. Don’t get tricked into measuring meaningless stats.

Day in the Life of a Nonprofit Communicator – Rebecca DeLuca

Kivi's Nonprofit Communications Blog

Today, I answer questions and provide updates about printing estimates, sticker designs and email-blast content. Rebecca DeLuca. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words.

How you can email your supporters every single day


The leadership can’t imagine ‘wasting’ an email blast on anything other than asking. Conclusion: Stop blasting, start providing value and you’ll be able to email your supporters every single day. You can, indeed, email your supporters every single day. .

Email 151

This ONE Thing Transforms Your Marketing & Fundraising

Getting Attention

Kill the e-mail blasts—sending the same e-mail to everyone at the same time—(they’re the loudest “who cares” I know; who wants to be blasted?). Flickr: Robyn Anderson. The opportunity you have in front of you today is SO big, that it’ can seem overwhelming. ….

#SOCIALNETWORKS: Is Pinterest Of Value For Nonprofits?

Non Profit Marketing 360

If you are tailoring email blasts to your constituents, are you not competing with all the mercantile e-blasts anyway?

Blasts 176

10 Simple Ways Nonprofits Can Prepare for A Successful #GivingTuesday

J Campbell Social Marketing

How often are you going to send email blasts? #GivingTuesday , the international day of giving, is set for November 28th this year! Last year, the total amount donated on #GivingTuesday was $168 million, up from $116.7 million in 2015.

Raffle 243

[use as filler ] New Free E-Course: 15 Days to Better E-Newsletters

Kivi's Nonprofit Communications Blog

Course 188

New Free E-Course: 15 Days to Better E-Newsletters

Kivi's Nonprofit Communications Blog

Course 184

7 Tips to Make Sure That Your Nonprofit Fundraising Event Doesn't Flop


This page will serve as the focal point for all your outreach efforts, whether through personal outreach, social media, or email blasts. Nonprofit fundraising events are a great way to raise money and increase your organization’s profile at the same time.

Tips 168

Navigating the #GivingTuesday Waters

Ann Green

Many organizations just blast a bunch of generic appeals without taking into account who they’re sending them to. I imagine most of you are familiar with #GivingTuesday, the annual giving day that takes place the Tuesday after Thanksgiving. This year it will be on December 3.

5 Ways to Thank and Recognize Your Donors Using Digital Tools and Social Media

J Campbell Social Marketing

Lots of ideas for content creation – video interview which can then be embedded on the blog and added to the website, uploaded to social media, screen shot included in an email blast. Donor attrition continues at a startling rate.

GivingTuesday 2019 Wrap Up – How to Follow Up After Your #GivingTuesday Campaign

J Campbell Social Marketing

“We’re going to do an email blast and Facebook post for ‘Thanksgiving Tuesday’ , so rather than asking donors for money we will simply thank them all for their past and future support.

P2P 130

Day in the Life of a Nonprofit Communicator – Katie Houston

Kivi's Nonprofit Communications Blog

– Format and send e-blast of news release to media list. Katie Houston. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to hear from you too!

How to determine whether or not you should fire your planned gift marketing vendor


Do they encourage you to blast your supporters with “educational” information once a month more or less? If you’re concerned that you might be getting marketing advice from a firm that’s behind the times, ask yourself the following questions: . Do they use the word “bequest” in their donor communications? That’s the single best way to TURN OFF a prospect.

Vendor 100

A Few Ways You Can Raise More Money in 2019

Ann Green

One reason you may be behind in your fundraising goals is because you just blasted out a bunch of generic appeals without targeting them to specific donors and trying to build relationships. Happy New Year! I expect many of you launched a year-end appeal last year. I hope it was successful.

Money 69

How to keep your donors in 2016


Simply stated, it’s easier for a staff member to sign another purchase order to send out more junk mail or to blast out more spam than to engage deeply with their current donor base. In the nonprofit world, it’s widely recognized that retaining donors can be quite challenging.

How To 130

Where Should I Pitch My Nonprofit’s Story?

Kivi's Nonprofit Communications Blog

Instead of blasting your next release to every media outlet on your or your agency’s press list, take some time to think about who you really want to reach, tailor your message to the outlets you’re looking to target, and spend some time with personal outreach to those targets.

Blasts 193

Most fundraisers use email the wrong way


I wish fundraisers would finally learn to stop “blasting” and “start engaging” Too many treat email like the button they press to get money out of an ATM. Every marketing channel needs to be optimized and employed properly. Sadly most fundraisers are using email the wrong way. Email should NOT be used primarily for fundraising. Rather it should be used mostly to build engagement.

Email 100