It’s So Easy To Just Blast Them Out

The Agitator

And judging from the email I see, most fundraisers are just blasting away, with no apparent effort to use donor information (of course, that assumes you have some!) ‘Tis the height of email fundraising season, as we noted yesterday. to target donors with personally relevant messages. “Too damn busy this time of year” I can hear some readers saying. But the fact is, relevance matters to your bottom line success.

Your E-Blast Sucks

Kivi's Nonprofit Communications Blog

If you are sending out e-blasts, and that’s what you call it — blasting your list — then I’m pretty sure they suck. Instead, if you knew the people on your list and delivered what they wanted, you’d feel guilty if you blasted them!

Trending Sources

More blasted email fundraising resolutions

Donor Power Blog

I especially like that last one: Why do we use the word "blast" to describe something we hope will be a meaningful part of a relationship? How does this sound: I'm going to blast a thank-you note to Grandma. Happy Chinese New Year. You can add some more resolutions, right?

Good Meets Gadgets: Best Nonprofit Technology Conferences of 2015

EveryAction

It''s almost hard to imagine what life at a nonprofit was like before we could blast out fundraising emails, share stories over Facebook, or issue a call-to-action via Twitter.

Where Should I Pitch My Nonprofit’s Story?

Kivi's Nonprofit Communications Blog

Instead of blasting your next release to every media outlet on your or your agency’s press list, take some time to think about who you really want to reach, tailor your message to the outlets you’re looking to target, and spend some time with personal outreach to those targets.

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Are you sure your nonprofit is ready for social media?

J Campbell Social Marketing

5: Broadcast email refers to the ability to send out mass messages (e-news, e-blasts) and connect with constituents through calls to action and compelling content. Maslow’s hierarchy of needs is a psychological theory proposed by Abraham Maslow in 1943.

Nonprofit Link Round Up: #15NTC Edition

Nonprofit Marketing Blog

We have had a blast at the 2015 Nonprofit Technology conference in Austin, Texas! Today’s Link Round Up features links we’ve collected this week at #15NTC

Are you hunting mice or antelopes? [Guest post from T.J. McGovern]

iMarketSmart

” “Are we going to continue doing special events (that aren’t special), blasting spam, mailing junk, building awareness, rebranding and lord knows what else… mostly focused on ‘MICE’?” The following is a guest post thanks to my friend T.J.

5 Things Reporters Really Want From PR Specialists

Kivi's Nonprofit Communications Blog

“‘Batch and blast’ methods don’t work and are counterproductive.” Don’t frustrate the reporters you’re trying to reach.

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The 5 Questions Nonprofits Always Ask Me About Fundraising Emails

Kivi's Nonprofit Communications Blog

See if your email system will let you stagger the send by time zone instead of blasting all at once. Photo Credit: https://flic.kr/p/ekEBbH. p/ekEBbH.

STOP SPAMMING YOUR SUPPORTERS!

iMarketSmart

Did all of the donors you targeted in your last email blast really opt-in to receive that email? Did your last email blast offer information about the results your organization garnered using their last donation? Did your last email blast offer some other form of engagement?

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The 4 Donor Groups You Need to Contact Before the End of Year

Fundraising Coach

Obviously, this is not a one-size-fits all letter or email blast! And why your fundraising can't rely solely on spray-and-pray type fundraising letter appeals or email blasts. Photo courtesy of Willy D on Flickr. Some rights reserved.

Before and After – This Website Redesign Lowered Bounce Rates Significantly

Kivi's Nonprofit Communications Blog

Plus, blog posts are a great way to drive traffic to our site because I can share posts on Iona’s social media channels or in an email blast. Your bounce rate is the percentage of visitors to your website who navigate away from the site after viewing only one page.

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2 ways to boost the results of your fundraising appeals

Nonprofit Marketing Blog

2) Relevancy: Instead of blasting your supporters with the same message on repeat, take the time to optimize your appeals to speak to the reasons why donors are giving to your cause. In the latest Fundraising is Beautiful podcast , fundraising veterans Jeff Brooks and Steven Screen answer the question, “How many appeals should you send?” ” They highlight the importance of not only the number of appeals you send, but what those appeals contain.

6 Ways Nonprofits Are Getting Online Fundraising All Wrong

J Campbell Social Marketing

Use your email blasts, your social media channels, your direct mail pieces, your events and anywhere else you communicate with donors to let them know you now encourage online donations.

Day in the Life of a Nonprofit Communicator – Katie Houston

Kivi's Nonprofit Communications Blog

– Format and send e-blast of news release to media list. Katie Houston. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to hear from you too!

What the Social Media Success of the ALS #IceBucketChallenge Can Teach Nonprofits

J Campbell Social Marketing

Pretty much any child can do this and have a blast! I am sure that youve seen it by now  a Facebook friend posting a video as they get doused by a bucket of ice water, all in the name of raising awareness for Amyotrophic Lateral Sclerosis (ALS) , also known as Lou Gehrigs disease.

Nonprofits @ the Oscars: How to Photobomb, Newsjack and Steal the Spotlight at the Academy Awards

Kivi's Nonprofit Communications Blog

The social media team at NASA had a blast with #RealGravity : Congrats to #Gravity for another win at the #Oscars2014 for best director! Nonprofits, are you ready for your moment in the spotlight? The 88th Academy Awards air Feb. 28 and the world will be watching.

Drive Donors to your Online Donation Page with These Six Marketing Strategies, Part 1

Kivi's Nonprofit Communications Blog

Sending out an email blast at the wrong time doesn’t do your nonprofit any good. Abby Jarvis. Today we have part 1 in a two-part series by Abby Jarvis of Qgiv on how to promote your online donation page.

Still Time: 5 Ways to Up Year-End Giving

Getting Attention

Big Oil’s 2016 plans off the Atlantic coast mean torture to endangered right whales: Seismic blasts 100x louder than a jet engine. For endangered right whales with extremely sensitive hearing, each blast inflicts enormous pain, suffering and can even cause death. The clock is running out on year-end fundraising. Whether you’re exceeding expectations or are barely meeting the bare minimum, you can do even better. I know what you’re thinking: “There’s so little time.”

How to keep your donors in 2016

iMarketSmart

Simply stated, it’s easier for a staff member to sign another purchase order to send out more junk mail or to blast out more spam than to engage deeply with their current donor base. In the nonprofit world, it’s widely recognized that retaining donors can be quite challenging.

2 big reasons why email open rates are meaningless and 3 things you should track instead

iMarketSmart

I keep hearing so-called planned giving experts congratulate themselves for getting phenomenal open rates from their e-blasts even though email open rates don’t matter whatsoever. Engagement online and offline as a result of the blast (time on site, number of pages visited, inbound phone calls/emails, etc.). This drives me crazy.

11 Ways Nonprofits Can Reach Donors on #GivingTuesday

J Campbell Social Marketing

How often are you going to send email blasts? #Giving Tuesday , a campaign that promotes a national day of giving that celebrates and encourages charitable giving, set for Dec. 3 this year, offers nonprofits a great opportunity for to raise funds online – but they need to be prepared.

7 Solid Reasons Why You Should Kill Your Printed and Electronic Planned Giving Newsletter

iMarketSmart

Points 1, 2, 5, 6 & 7 above also apply to “spray and pray” email blasts (otherwise known as SPAM). What’s worse is that those vendors will try to lead you to believe that you are getting results from the blasts.

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New Free E-Course: 15 Days to Better E-Newsletters

Kivi's Nonprofit Communications Blog

Annual Report How To: A Different Way to Present Your Print Report Online

Kivi's Nonprofit Communications Blog

Amy designed a branded email banner that plays off the graphic theme from our cover, and we publicized our top stories in email blasts to two segments. Eileen Fisher. Annual reports – when they are done right – can be a great marketing tool showcasing your nonprofit.

Day in the Life of a Nonprofit Communicator – Rebecca DeLuca

Kivi's Nonprofit Communications Blog

Today, I answer questions and provide updates about printing estimates, sticker designs and email-blast content. Rebecca DeLuca. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words.

Want more planned gifts? Focus on why not how

iMarketSmart

I haven’t received my monthly planned giving e-blast! There are a whole bunch of so-called “marketing companies” out there that say they help nonprofits get more planned gifts. I have a lot of issues with these firms. Here’s why: 1- Too often they seem to be too interested in selling cookie-cutter websites, spam emails, and printed newsletters than achieving real results.

Plan 51

4 things that should shake up nonprofit marketing

Nonprofit Marketing Blog

If we’re still blasting out one message, we will alienate every last person. I used the word “should” in the title of this post for a reason. These trends are shaking up our sector, but they’re not yet shaking up our marketing. And they should be. The rise of mobile. More and more people have smartphones, and that means doing good is at their fingertips, all the time. If we don’t create opportunities to act easily via mobile, we are going to miss out on a lot.

Resolve to Be Your Own Publisher with This Editorial Calendar

Fundraising 123

An email blast, a Facebook post, or a tweet can carry your message directly and instantly. Editorial calendars are tried and true tools used by media professionals in both the for-profit and do-gooder worlds. Tying an organization’s work to what’s happening in the world—be it a holiday, a legislative battle on Capitol Hill, or something more cause-specific—has long been used to create a connection with audiences.

Watch the fundraising objections fall to the floor

Fundraising Coach

We had a blast. Last week, I was invited to give a full day Ask Without Fear!® ® training in Kansas City. One of the exercises involved overcoming objections…even before they come up.

Test with email first.

iMarketSmart

VS. Email and landing page lead generation campaign: Strategy/Copy/Design/HTML Code, Test and blast. I think it’s time we finally let go of direct mail as the first option for planned giving marketing— especially if your budget is tight.

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5 things that really don’t work in email

Nonprofit Marketing Blog

Blasting out a message with no way to encourage conversation. Emailing people without permission in the blind hope one of them will read your message and give money. Spray and pray = watered down results. Sending the same message to everyone. Impersonal = ineffective. No reply = no response. Forgetting to test the message to Gmail, Yahoo!, Make sure your email gets delivered and doesn’t show up as one big, blocked image with a red X.

Watch the fundraising objections fall to the floor

Fundraising Coach

We had a blast. Last week, I was invited to give a full day Ask Without Fear!® ® training in Kansas City. One of the exercises involved overcoming objections…even before they come up.

How to determine whether or not you should fire your planned gift marketing vendor

iMarketSmart

Do they encourage you to blast your supporters with “educational” information once a month more or less? If you’re concerned that you might be getting marketing advice from a firm that’s behind the times, ask yourself the following questions: . Do they use the word “bequest” in their donor communications? That’s the single best way to TURN OFF a prospect.

What donors want (and how to give it to them)

Nonprofit Marketing Blog

What you can do: Don’t try to blast your message to the “general public” and expect successful results. The folks at nonprofit research and consulting firm Root Cause have released a new report that sheds more light on the motivation behind a donor’s decision-making process.

Day in the Life of a Nonprofit Communicator – Em Hall

Kivi's Nonprofit Communications Blog

But everyone there has such a blast every week, it’s infectious. Em Hall. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to hear from you too!

Please Annoy The Pig — II

The Agitator

Roger was so agitated after writing his last post — Please Annoy The Pig — that he prematurely hit the ‘Publish’ button and within nanoseconds his advice was blasted to you by our ever-at-the-ready Feedblitz service! So if you haven’t noticed it yet, Roger’s post is probably just a few items down in your in-box.

Reader question: How do I get people to open my emails?

Nonprofit Marketing Blog

TEST: Before you send out an email blast, test two different subject lines with a smaller subset of your list. I continue to work my way through the many great reader questions ! Thanks for all of them. Today’s question: I’d like to create copy for the subject line for emails that will encourage people to open them. Amazing Results. Update. doesn’t seem to work well, especially when trying to reach potential donors.

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8 Ways Nonprofits Can Implement A Mobile Strategy

J Campbell Social Marketing

Email newsletters now should function like email blasts – short, to the point, and with a clear call-to-action in the middle.