It’s So Easy To Just Blast Them Out
DECEMBER 10, 2014
And judging from the email I see, most fundraisers are just blasting away, with no apparent effort to use donor information (of course, that assumes you have some!) ‘Tis the height of email fundraising season, as we noted yesterday. to target donors with personally relevant messages. “Too damn busy this time of year” I can hear some readers saying. But the fact is, relevance matters to your bottom line success.