Your E-Blast Sucks

Kivi's Nonprofit Communications Blog

If you are sending out e-blasts, and that’s what you call it — blasting your list — then I’m pretty sure they suck. Instead, if you knew the people on your list and delivered what they wanted, you’d feel guilty if you blasted them!

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It’s So Easy To Just Blast Them Out

The Agitator

And judging from the email I see, most fundraisers are just blasting away, with no apparent effort to use donor information (of course, that assumes you have some!) ‘Tis the height of email fundraising season, as we noted yesterday. to target donors with personally relevant messages. “Too damn busy this time of year” I can hear some readers saying. But the fact is, relevance matters to your bottom line success.

More blasted email fundraising resolutions

Donor Power Blog

I especially like that last one: Why do we use the word "blast" to describe something we hope will be a meaningful part of a relationship? How does this sound: I'm going to blast a thank-you note to Grandma. Happy Chinese New Year. You can add some more resolutions, right?

Good Meets Gadgets: Best Nonprofit Technology Conferences of 2015

EveryAction

It''s almost hard to imagine what life at a nonprofit was like before we could blast out fundraising emails, share stories over Facebook, or issue a call-to-action via Twitter.

Are You Interrupting Your Donors or Engaging With Them?

iMarketSmart

Spam email blasts = Interruption fundraising. Mass direct mail appeals = Interruption fundraising. Unsolicited telemarketing = Interruption fundraising. Informative Webinars = Engagement fundraising. Tours or personal meetings = Engagement fundraising.

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Nonprofit Link Round Up: #15NTC Edition

Nonprofit Marketing Blog

We have had a blast at the 2015 Nonprofit Technology conference in Austin, Texas! Today’s Link Round Up features links we’ve collected this week at #15NTC

STOP SPAMMING YOUR SUPPORTERS!

iMarketSmart

Did all of the donors you targeted in your last email blast really opt-in to receive that email? Did your last email blast offer information about the results your organization garnered using their last donation? Did your last email blast offer some other form of engagement?

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Everything I Loved About #19NTC – the NTEN Nonprofit Technology Conference – A Recap

J Campbell Social Marketing

On the first day, I did manage to attend two amazing sessions as a participant and observer, as well as have a complete blast with friends old and new. Another Nonprofit Technology Conference has come and gone, and WOW did the week FLY by!!!

What Reporters Really Want

Kivi's Nonprofit Communications Blog

Pivot away from blasting press releases. Are you still sending the same cookie-cutter press releases? Journalism has changed a lot over the last few years, and those just don’t cut it anymore. You need to meet reporters where they are now and take a more personal approach.

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Mixed Links for Nonprofit Communicators – August 31, 2018

Kivi's Nonprofit Communications Blog

It’s time for Mixed Links… John Haydon gives you 5 Questions to Ask Before Sending That Email Blast. Minero, Atlanta, GA. Can you believe tomorrow is September?!? If only the weather knew that.

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Are you doubling down on stupidity?

iMarketSmart

They hired a consultant, invested a ton in direct mail, social media marketing/advertising, and email blasts. A client recently told us she was being asked by her leadership to consider cancelling her MarketSmart subscription. .

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Day in the Life of a Nonprofit Communicator – Angela Mrozinski

Kivi's Nonprofit Communications Blog

I get started on finalizing some Constant Contact email blasts to send out while I’m on holiday vacation later in the week. I confirm permission from a photographer to use her photo in one of our email blasts. Then finish, test, and schedule the e-blasts. Angela Mrozinski. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We need to hear from you!

#FUNDRAISING: 2011 Was A Good Year For Email Outreach By Nonprofits

Non Profit Marketing 360

that fundraising initiated by the tried-and-true e-blast grew even by double digits should give nonprofits motivation to keep the blasts going.

7 Tips to Make Sure That Your Nonprofit Fundraising Event Doesn't Flop

EveryAction

This page will serve as the focal point for all your outreach efforts, whether through personal outreach, social media, or email blasts. Nonprofit fundraising events are a great way to raise money and increase your organization’s profile at the same time.

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#Fundraising: To Bring Donations In, Keep Sending Emails Out

Non Profit Marketing 360

Is your organization’s email blast going to new subscribers who might not appreciate your organization’s history of success? Is the blast going to established supporters who might be ready to ratchet up their gifts?

Are you sure your nonprofit is ready for social media?

J Campbell Social Marketing

5: Broadcast email refers to the ability to send out mass messages (e-news, e-blasts) and connect with constituents through calls to action and compelling content. Maslow’s hierarchy of needs is a psychological theory proposed by Abraham Maslow in 1943.

Seeing the World Through Your Donors’ Eyes

Ann Green

This doesn’t mean blasting your donors with a bunch of generic messages. In my last post, I wrote about the importance of staying donor-centered. Now let’s take it a step further. Try to think like your donors. Visualize one donor or a type of donor and imagine how they will respond to your communication. Get to know your donors better. You may have a hard time with this if you don’t know your donors very well. One way to get to know them better is to send short surveys.

A Few Ways You Can Raise More Money in 2019

Ann Green

One reason you may be behind in your fundraising goals is because you just blasted out a bunch of generic appeals without targeting them to specific donors and trying to build relationships. Happy New Year! I expect many of you launched a year-end appeal last year. I hope it was successful.

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Day in the Life of a Nonprofit Communicator – Rebecca DeLuca

Kivi's Nonprofit Communications Blog

Today, I answer questions and provide updates about printing estimates, sticker designs and email-blast content. Rebecca DeLuca. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words.

Get the Right Story to the Right Journalist: Media Relations Success

Getting Attention

Rather than blasting your story out to everyone—a.k.a. So many organizations I follow or work with have become strong and savvy communicators. It’s thrilling to see nonprofits like yours put communications to work effectively despite time, talent, and budget constraints. .

#SOCIALNETWORKS: Is Pinterest Of Value For Nonprofits?

Non Profit Marketing 360

If you are tailoring email blasts to your constituents, are you not competing with all the mercantile e-blasts anyway?

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Is This The Best You Can Do?

Ann Green

– Instead of a constant blast of appeals, work on making them better. I sometimes wonder if nonprofit organizations are doing the best they can when they communicate with their donors. Unfortunately, there are a lot of examples of poor communication out there.

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10 Simple Ways Nonprofits Can Prepare for A Successful #GivingTuesday

J Campbell Social Marketing

How often are you going to send email blasts? #GivingTuesday , the international day of giving, is set for November 28th this year! Last year, the total amount donated on #GivingTuesday was $168 million, up from $116.7 million in 2015.

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2 big reasons why email open rates are meaningless and 3 things you should track instead

iMarketSmart

I keep hearing so-called planned giving experts congratulate themselves for getting phenomenal open rates from their e-blasts even though email open rates don’t matter whatsoever. Engagement online and offline as a result of the blast (time on site, number of pages visited, inbound phone calls/emails, etc.). This drives me crazy.

[use as filler ] New Free E-Course: 15 Days to Better E-Newsletters

Kivi's Nonprofit Communications Blog

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Break Free From Your Generic Communication

Ann Green

Although, even if you ask for an upgrade, it may not happen if you ignore your donors or only blast them with appeals. How many times have you received an appeal or thank you letter that never mentions your past giving or that you’re a monthly donor?

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New Free E-Course: 15 Days to Better E-Newsletters

Kivi's Nonprofit Communications Blog

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How you can email your supporters every single day

iMarketSmart

The leadership can’t imagine ‘wasting’ an email blast on anything other than asking. Conclusion: Stop blasting, start providing value and you’ll be able to email your supporters every single day. You can, indeed, email your supporters every single day. .

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3 questions to ask before you spam, spray and pray

iMarketSmart

If not, and you ‘appended’ emails before you blasted away, shame on you! When done right, email and print work very well together to produce results. But too many nonprofits turn those effective channels into “spam” and “junk mail.” ” I call this brand of offensive, obnoxious, and irritating marketing “spamming, spraying and praying.”

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4 Email Metrics That Matter Most for Major and Legacy Gifts Marketing

iMarketSmart

Because these four metrics quantify: 1- The level of engagement that was attained from the email blast. Don’t get tricked into measuring meaningless stats.

5 Ways to Thank and Recognize Your Donors Using Digital Tools and Social Media

J Campbell Social Marketing

Lots of ideas for content creation – video interview which can then be embedded on the blog and added to the website, uploaded to social media, screen shot included in an email blast. Donor attrition continues at a startling rate.

Are you hunting mice or antelopes? [Guest post from T.J. McGovern]

iMarketSmart

” “Are we going to continue doing special events (that aren’t special), blasting spam, mailing junk, building awareness, rebranding and lord knows what else… mostly focused on ‘MICE’?” The following is a guest post thanks to my friend T.J.

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This ONE Thing Transforms Your Marketing & Fundraising

Getting Attention

Kill the e-mail blasts—sending the same e-mail to everyone at the same time—(they’re the loudest “who cares” I know; who wants to be blasted?). Flickr: Robyn Anderson. The opportunity you have in front of you today is SO big, that it’ can seem overwhelming. ….

My 2018 Annual Report

Wild Woman Fundraising

What a TOTAL blast it was! Last week I talked about my mistakes. This week, I bring you my 2018 annual report. This is a chance for me to tell you what I’ve done this year that I’m proud of. And things I’m so grateful for! Favorite twitter jokes of 2018? I got you.

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Test with email first.

iMarketSmart

VS. Email and landing page lead generation campaign: Strategy/Copy/Design/HTML Code, Test and blast. I think it’s time we finally let go of direct mail as the first option for planned giving marketing— especially if your budget is tight.

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Day in the Life of a Nonprofit Communicator – Katie Houston

Kivi's Nonprofit Communications Blog

– Format and send e-blast of news release to media list. Katie Houston. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to hear from you too!

Where Should I Pitch My Nonprofit’s Story?

Kivi's Nonprofit Communications Blog

Instead of blasting your next release to every media outlet on your or your agency’s press list, take some time to think about who you really want to reach, tailor your message to the outlets you’re looking to target, and spend some time with personal outreach to those targets.

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4 email metrics that matter most for major and legacy gifts

iMarketSmart

Because these four metrics quantify: 1- The level of engagement that was attained from the email blast. Don’t get tricked into measuring meaningless stats.

What the Social Media Success of the ALS #IceBucketChallenge Can Teach Nonprofits

J Campbell Social Marketing

Pretty much any child can do this and have a blast! I am sure that youve seen it by now  a Facebook friend posting a video as they get doused by a bucket of ice water, all in the name of raising awareness for Amyotrophic Lateral Sclerosis (ALS) , also known as Lou Gehrigs disease.

The 5 Questions Nonprofits Always Ask Me About Fundraising Emails

Kivi's Nonprofit Communications Blog

See if your email system will let you stagger the send by time zone instead of blasting all at once. Photo Credit: https://flic.kr/p/ekEBbH. p/ekEBbH.

#Resource: Survey Of E-Mail Distribution Services For Nonprofits

Non Profit Marketing 360

We work with our clients to help them green their companies and organizations as well – and a great way to start that process is to use email blasts to get the word out instead of mass paper mailing campaigns. Image via Wikipedia.

6 Ways Nonprofits Are Getting Online Fundraising All Wrong

J Campbell Social Marketing

Use your email blasts, your social media channels, your direct mail pieces, your events and anywhere else you communicate with donors to let them know you now encourage online donations.

5 Things Reporters Really Want From PR Specialists

Kivi's Nonprofit Communications Blog

“‘Batch and blast’ methods don’t work and are counterproductive.” Don’t frustrate the reporters you’re trying to reach.

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