Your E-Blast Sucks

Kivi's Nonprofit Communications Blog

If you are sending out e-blasts, and that’s what you call it — blasting your list — then I’m pretty sure they suck. Instead, if you knew the people on your list and delivered what they wanted, you’d feel guilty if you blasted them!

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It’s So Easy To Just Blast Them Out

The Agitator

And judging from the email I see, most fundraisers are just blasting away, with no apparent effort to use donor information (of course, that assumes you have some!) ‘Tis the height of email fundraising season, as we noted yesterday. to target donors with personally relevant messages. “Too damn busy this time of year” I can hear some readers saying. But the fact is, relevance matters to your bottom line success.

More blasted email fundraising resolutions

Donor Power Blog

I especially like that last one: Why do we use the word "blast" to describe something we hope will be a meaningful part of a relationship? How does this sound: I'm going to blast a thank-you note to Grandma. Happy Chinese New Year. You can add some more resolutions, right?

Are You Interrupting Your Donors or Engaging With Them?

iMarketSmart

Spam email blasts = Interruption fundraising. Mass direct mail appeals = Interruption fundraising. Unsolicited telemarketing = Interruption fundraising. Informative Webinars = Engagement fundraising. Tours or personal meetings = Engagement fundraising.

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STOP SPAMMING YOUR SUPPORTERS!

iMarketSmart

Did all of the donors you targeted in your last email blast really opt-in to receive that email? Did your last email blast offer information about the results your organization garnered using their last donation? Did your last email blast offer some other form of engagement?

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Day in the Life of a Nonprofit Communicator – Angela Mrozinski

Kivi's Nonprofit Communications Blog

I get started on finalizing some Constant Contact email blasts to send out while I’m on holiday vacation later in the week. I confirm permission from a photographer to use her photo in one of our email blasts. Then finish, test, and schedule the e-blasts. Angela Mrozinski. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We need to hear from you!

Day in the Life of a Nonprofit Communicator – Amanda Maksin

Kivi's Nonprofit Communications Blog

Continue pushing the campaign on social media, prepare an ad for the e-blast/newsletter, determine the theme for the newsletter, develop the message. 12:30 pm – 1:30 pm: Editing photos for the e-blast/newsletter in PhotoShop and Illustrator. Amanda Maksin.

3 questions to ask before you spam, spray and pray

iMarketSmart

If not, and you ‘appended’ emails before you blasted away, shame on you! When done right, email and print work very well together to produce results. But too many nonprofits turn those effective channels into “spam” and “junk mail.” ” I call this brand of offensive, obnoxious, and irritating marketing “spamming, spraying and praying.”

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Are you hunting mice or antelopes? [Guest post from T.J. McGovern]

iMarketSmart

” “Are we going to continue doing special events (that aren’t special), blasting spam, mailing junk, building awareness, rebranding and lord knows what else… mostly focused on ‘MICE’?” The following is a guest post thanks to my friend T.J.

2 big reasons why email open rates are meaningless and 3 things you should track instead

iMarketSmart

I keep hearing so-called planned giving experts congratulate themselves for getting phenomenal open rates from their e-blasts even though email open rates don’t matter whatsoever. Engagement online and offline as a result of the blast (time on site, number of pages visited, inbound phone calls/emails, etc.). This drives me crazy.

Test with email first.

iMarketSmart

VS. Email and landing page lead generation campaign: Strategy/Copy/Design/HTML Code, Test and blast. I think it’s time we finally let go of direct mail as the first option for planned giving marketing— especially if your budget is tight.

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4 Email Metrics That Matter Most for Major and Legacy Gifts Marketing

iMarketSmart

Because these four metrics quantify: 1- The level of engagement that was attained from the email blast. Don’t get tricked into measuring meaningless stats.

4 email metrics that matter most for major and legacy gifts

iMarketSmart

Because these four metrics quantify: 1- The level of engagement that was attained from the email blast. Don’t get tricked into measuring meaningless stats.

#FUNDRAISING: 2011 Was A Good Year For Email Outreach By Nonprofits

Non Profit Marketing 360

that fundraising initiated by the tried-and-true e-blast grew even by double digits should give nonprofits motivation to keep the blasts going.

How to determine whether or not you should fire your planned gift marketing vendor

iMarketSmart

Do they encourage you to blast your supporters with “educational” information once a month more or less? If you’re concerned that you might be getting marketing advice from a firm that’s behind the times, ask yourself the following questions: . Do they use the word “bequest” in their donor communications? That’s the single best way to TURN OFF a prospect.

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Day in the Life of a Nonprofit Communicator – Rebecca DeLuca

Kivi's Nonprofit Communications Blog

Today, I answer questions and provide updates about printing estimates, sticker designs and email-blast content. Rebecca DeLuca. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words.

#Fundraising: To Bring Donations In, Keep Sending Emails Out

Non Profit Marketing 360

Is your organization’s email blast going to new subscribers who might not appreciate your organization’s history of success? Is the blast going to established supporters who might be ready to ratchet up their gifts?

Most fundraisers use email the wrong way

iMarketSmart

I wish fundraisers would finally learn to stop “blasting” and “start engaging” Too many treat email like the button they press to get money out of an ATM. Every marketing channel needs to be optimized and employed properly. Sadly most fundraisers are using email the wrong way. Email should NOT be used primarily for fundraising. Rather it should be used mostly to build engagement.

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Where Should I Pitch My Nonprofit’s Story?

Kivi's Nonprofit Communications Blog

Instead of blasting your next release to every media outlet on your or your agency’s press list, take some time to think about who you really want to reach, tailor your message to the outlets you’re looking to target, and spend some time with personal outreach to those targets.

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How to keep your donors in 2016

iMarketSmart

Simply stated, it’s easier for a staff member to sign another purchase order to send out more junk mail or to blast out more spam than to engage deeply with their current donor base. In the nonprofit world, it’s widely recognized that retaining donors can be quite challenging.

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Please Annoy The Pig — II

The Agitator

Roger was so agitated after writing his last post — Please Annoy The Pig — that he prematurely hit the ‘Publish’ button and within nanoseconds his advice was blasted to you by our ever-at-the-ready Feedblitz service! So if you haven’t noticed it yet, Roger’s post is probably just a few items down in your in-box.

New Free E-Course: 15 Days to Better E-Newsletters

Kivi's Nonprofit Communications Blog

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[use as filler ] New Free E-Course: 15 Days to Better E-Newsletters

Kivi's Nonprofit Communications Blog

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10 Simple Ways Nonprofits Can Prepare for A Successful #GivingTuesday

J Campbell Social Marketing

How often are you going to send email blasts? #GivingTuesday , the international day of giving, is set for November 28th this year! Last year, the total amount donated on #GivingTuesday was $168 million, up from $116.7 million in 2015.

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5 Things Reporters Really Want From PR Specialists

Kivi's Nonprofit Communications Blog

“‘Batch and blast’ methods don’t work and are counterproductive.” Don’t frustrate the reporters you’re trying to reach.

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5 Ways to Thank and Recognize Your Donors Using Digital Tools and Social Media

J Campbell Social Marketing

Lots of ideas for content creation – video interview which can then be embedded on the blog and added to the website, uploaded to social media, screen shot included in an email blast. Donor attrition continues at a startling rate.

Are you sure your nonprofit is ready for social media?

J Campbell Social Marketing

5: Broadcast email refers to the ability to send out mass messages (e-news, e-blasts) and connect with constituents through calls to action and compelling content. Maslow’s hierarchy of needs is a psychological theory proposed by Abraham Maslow in 1943.

#SOCIALNETWORKS: Is Pinterest Of Value For Nonprofits?

Non Profit Marketing 360

If you are tailoring email blasts to your constituents, are you not competing with all the mercantile e-blasts anyway?

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About Building Awareness for Planned Gifts

iMarketSmart

I’m not talking about blasting overly promotional messages in emails or spamming your constituents with tax or financial planning strategies. Effective planned giving marketing requires a solid strategy along with the following tactical steps: Building awareness. Generating leads.

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#Resource: Survey Of E-Mail Distribution Services For Nonprofits

Non Profit Marketing 360

We work with our clients to help them green their companies and organizations as well – and a great way to start that process is to use email blasts to get the word out instead of mass paper mailing campaigns. Image via Wikipedia.

Day in the Life of a Nonprofit Communicator – Katie Houston

Kivi's Nonprofit Communications Blog

– Format and send e-blast of news release to media list. Katie Houston. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to hear from you too!

The 5 Questions Nonprofits Always Ask Me About Fundraising Emails

Kivi's Nonprofit Communications Blog

See if your email system will let you stagger the send by time zone instead of blasting all at once. Photo Credit: https://flic.kr/p/ekEBbH. p/ekEBbH.

From Print to Email: Take Your Newsletter on an Epic Journey – My New E-Book from Network for Good

Kivi's Nonprofit Communications Blog

Why email newsletters are not e-blasts. Print newsletter or email? “To switch or not to switch?” ” is definitely the question a lot of you have on your minds.

Before and After – This Website Redesign Lowered Bounce Rates Significantly

Kivi's Nonprofit Communications Blog

Plus, blog posts are a great way to drive traffic to our site because I can share posts on Iona’s social media channels or in an email blast. Your bounce rate is the percentage of visitors to your website who navigate away from the site after viewing only one page.

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Day in the Life of a Nonprofit Communicator – Emily Brennan

Kivi's Nonprofit Communications Blog

If I find any new events I post them on our Facebook page, website, and send out email blasts looking for volunteers. Emily Brennan. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words.

Still Time: 5 Ways to Up Year-End Giving

Getting Attention

Big Oil’s 2016 plans off the Atlantic coast mean torture to endangered right whales: Seismic blasts 100x louder than a jet engine. For endangered right whales with extremely sensitive hearing, each blast inflicts enormous pain, suffering and can even cause death. The clock is running out on year-end fundraising. Whether you’re exceeding expectations or are barely meeting the bare minimum, you can do even better. I know what you’re thinking: “There’s so little time.”

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In fundraising, planning is key

Get Fully Funded

It was a blast! With any big project (and especially fundraising), it’s critical that you start with a plan. Let me share a non-fundraising example to illustrate that point. I spent last week with a group of friends at a quilting retreat.

How are you doing?

Wild Woman Fundraising

It’s been a blast! I’ve also been working with a new nonprofit coaching client, and it’s been a blast. I want to check in with you. How are you doing? How are things going for you? What do you want to see more of here?

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#SocialNetworks: What Should You Expect From Your Online Outreach?

Non Profit Marketing 360

Yet nonprofits are sending tweets regularly, and are likely keeping up blogs, and certainly should be sending email blasts. ROI can offer profits in income, in personel and skills, and in reputation.

Annual Report How To: A Different Way to Present Your Print Report Online

Kivi's Nonprofit Communications Blog

Amy designed a branded email banner that plays off the graphic theme from our cover, and we publicized our top stories in email blasts to two segments. Eileen Fisher. Annual reports – when they are done right – can be a great marketing tool showcasing your nonprofit.

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