Your E-Blast Sucks
Kivi's Nonprofit Communications Blog
NOVEMBER 1, 2010
If you are sending out e-blasts, and that’s what you call it — blasting your list — then I’m pretty sure they suck. Here’s why: If you really understood the people on your email list, knew what they wanted from you, and delivered that regularly, you would never think of that as blasting them, as if you were spraying bird shot across the sky and praying that you hit some little bird way up there who would then fall to your feet.