What to Do With Leftover Cause-Branded Merchandise
Cause Related Marketing
MAY 17, 2012
Not all cause-branded merchandise sells. Never mind that there’s a whole host of possible reasons… many which have nothing to do the cause… why the merchandise would be remaindered to discounters like Tuesday Morning. Still, much of the point of cause-branded merchandise is that the appeal of the cause helps move the product. A billboard campaign. When merchandise begins to get stale, you discount. But I’m a cause marketer not a merchandiser.