Foursquare Cause Marketing with Billboards

Cause Related Marketing

Instead, there are four donated billboards spread across the Bay Area Rapid Transit system. When you checked in at a billboard. Tags: New York Times Foursquare Earthjustice Billboards BART

How To Measure Media Cost & Results When Promoting Your Nonprofit (TV, Newspaper, Billboards, Branding Products, etc.)

NonProfit Branding

The Research: Many media – billboards, TV, newspapers, skywriters, etc – can promote your brand. Each has different impacts. And different costs. Here’s a look at the research that compares expense and results. This is information you will want to keep for reference.) The Key Yardstick: Of three basic metrics, number of impressions is the [.].

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Newsletter: The 2020 Virtual Events Research Report ? ; 5 Reasons to Over-Communicate with Your Audience (and What to Say) ; Should Nonprofits Invest in ‘Tiny Billboards’?

Selfish Giving

Check out these tiny billboards in support of Portland's small businesses. Two quick notes this week on COOL JOBS IN CAUSE (One of the most popular sections in my newsletter, especially these day!) First, over the past few weeks, several readers have contacted me to advocate that I include salary information in my job postings. I think this is a good practice and reflects the larger trend of salary transparency that we're seeing around hiring.

Mission Minded Wins PEAK Award from CO American Marketing Association

Mission Minded

Nonprofit Design advertising American Marketing Association award billboard campaign Denver Art Museum design Marvelous Mud nonprofit advertising outdoor PEAK WinMission Minded’s work on behalf of Denver Art Museum won a Colorado American Marketing Association PEAK award in the integrated marketing campaign category last night.

Is Email More Inspiring Than Social Media?

Kivi's Nonprofit Communications Blog

Worldwide, other channels that inspire included websites ( 17% ), print (13%), TV ads ( 8% ), phone calls ( 4% ), radio ads (3%), text messages (2%), billboards (1%), and messaging apps (1%). According to the newly released 2020 Global Trends in Giving Report , it is!

Mission Minded Wins PEAK Award from CO American Marketing Association

Mission Minded

Nonprofit Design advertising American Marketing Association award billboard campaign Denver Art Museum design Marvelous Mud nonprofit advertising outdoor PEAK WinMission Minded’s work on behalf of Denver Art Museum won a Colorado American Marketing Association PEAK award in the integrated marketing campaign category last night.

NONPROFIT BRANDING: The Inside Story of Car Talk’s Iconic Fuzzy Dice

NonProfit Branding

Wait for the final comment under the Doubleshots billboard. Retrieved from a corner of our warehouse, these little monsters would fetch thousands on eBay. This the inside story of a crappy but iconic branding item which hung in tens of thousands of cars 20 years ago. It’s true – Since a Carl Kasell Bobblehead sold [.].

Brand 168

How Coronavirus is Changing the Way Nonprofits Think about Their Social Media Strategies

Kivi's Nonprofit Communications Blog

Last year, 37% prioritized having internal conversations about social media as a service , rather than a billboard. Last week I presented our two-part webinar series on nonprofit social media strategies based on our Be Personal / Be Practical framework.

No Comms Staff. Where Do I Start So We Can Be More Strategic?

Kivi's Nonprofit Communications Blog

We need a billboard! I presented an online session today on editorial calendars for community engagement during the national conference for nonprofits providing support to cancer patients.

Social Media and Newsletter Ideas for October 2020

Kivi's Nonprofit Communications Blog

Both the Billboard and CMT Music Awards are taking place on the 14th after being rescheduled from April. Need some ideas for social media updates, blog posts, newsletter articles, or other content for October? Today’s post will help.

3 New Ways to Determine Nonprofit Social Media Success (That Don’t Involve Numbers)

J Campbell Social Marketing

2- You are using your channels like a billboard. I never understood the point of billboards for nonprofits. d) convince me to take a specific action – all in the 2 seconds that I’m driving by the billboard – I just don’t get it. Social media continues to perplex, overwhelm, and frustrate many a nonprofit marketer. Does this sound familiar? You are discouraged by your lack of “results” and “ROI” – and your supervisor is also.

How to Conduct a Social Media Audit for Your Nonprofit (with free template)

J Campbell Social Marketing

If you are only using social media as a one-way promotional billboard, you will fail. Download the Nonprofit Social Media Audit template. On the always-informative Progressive Exchange listserv , one of the members posed this question: . Anybody have a Social Media Audit template?

How the Super Bowl Inspired Nonprofit Marketing in Atlanta

Kivi's Nonprofit Communications Blog

They put up a cute cover photo of babies with #RiseUp (that I think is also on a billboard) and a bunch of other posts and pictures. I know all of this because they have Rise Up billboards around town, commercials, and bunches of local news coverage. Kathy Powell shared this post with me on Sunday — before Super Bowl LI. It was a heartbreaker for Falcons fans like Kathy.

6 Common Mistakes In Nonprofit Social Media Marketing-And What To Do Instead

J Campbell Social Marketing

If you had extra money in your marketing budget, would you purchase billboard space? I never understood the point of billboards to promote nonprofits and social causes. Billboards make sense to promote local restaurants, gas stations, that great store at the next exit, even radio stations (you can listen while driving). Do billboards really work to drive donations or get people to go to your website? Social Media for Social Good Academy 2.0 is opening soon!

Day in the Life of a Nonprofit Communicator – Cindy Schrauben

Kivi's Nonprofit Communications Blog

My priorities are designing five different billboards for our 60 Mentors in 60 Days recruitment campaign and begin to create/update marketing materials for several upcoming events. At this point, I realize that it’s 4:20 and I haven’t touched the billboard designs.

Your Ideas, Examples, and Problems with Awareness Raising Campaigns

Kivi's Nonprofit Communications Blog

In other words, billboards do not lead directly to fundraising results; there are still quite a few dots to connect in between.). Next month we’ll be hosting the Nonprofit Blog Carnival, and our theme is Raising Awareness. You may know that I am not the biggest fan of “awareness raising” as a goal in and of itself. Unless you have some clue about how you plan to connect the dots between the raised awareness and your ultimate goal, don’t bother. (In

3 Steps to Great Nonprofit Messages (Case Study)

Getting Attention

2) A recognizable visual : The mirroring of Facebook’s branding quickens the path to “aha” and enlivens the billboard, with a smile. Congrats to the American Library Association for designing this 5-star message for National Library Week, brought to my attention by an NBC correspondent who saw it on his way to work and shared it on Facebook. Here are the three elements that generate an instant “aha:” 1) An 100 m.p.h

Three Simple Steps to Using Original Photos

Kivi's Nonprofit Communications Blog

Nothing screams “generic” quite like finding that your carefully chosen stock image also appears on a billboard for a local business. We get lot of question about the best ways to use photos especially of clients. Today, Holly Bodner joins us to share some tips on using your own photos. Kristina. Holly Bodner. Guest Post by Holly Bodner. We’ve probably all heard by now that when it comes to nonprofit marketing, original photographs are preferable to stock images.

Photos 175

Why people WON’T give you money

iMarketSmart

You can find examples of communications that depress giving almost everywhere, in your mailbox, your email, in magazines, billboards, just all over the place. Today, instead of talking about what makes people give, let’s take a look at what thwarts giving. There are 8 major things some fundraisers do that impede fundraising success. The funny thing about these points is that they are the same reasons why people fail to make friends and build enduring relationships. Being narcissistic.

Money 125

Embrace Change

Fundraising Breakthroughs

This billboard at San Francisco airport nearly made me miss my plane home. I'm not certain, but I don't think we should adopt it as the ChangeMatters company tagline

3 Steps to Funding Nonprofit Marketing

Getting Attention

Billboard campaigns. Guest blogger, Julie Brown, is the program director at the Findlay-Hancock County Community Foundation. Julie is intrigued by storytelling, and the opportunity it offers to inspire donors and volunteers to act. We’ve all seen them: social media pages or websites for grassroots nonprofit agencies that appear to have been designed by a student or a well-intentioned volunteer.

July 219

When Sponsor Promotion Consumes Your Communications Channels

Kivi's Nonprofit Communications Blog

What should be engaging, community- and cause-centered content turns into a Times Square billboard, right in your email box and newsfeeds. Here’s a conundrum that’s come up in multiple conversations lately. I’d love to hear your perspective and advice, so please share what you think in the comments below (click to the blog if you are reading this via email).

How Nonprofits Can Get More Social Media Engagement in 2018

J Campbell Social Marketing

You cannot continue to use social media like a billboard or a one-way advertising platform. Nonprofits small and large dived into social media last year, and some found huge success – but many did not get the results that they expected. I hear these social media laments all the time from nonprofits: “Social media algorithms have killed our engagement this year.”. “It’s It’s so hard to cut through the noise and clutter on Facebook.”. “Do

Facebook Ads – Are They Right For Your Nonprofit?

Fundraising 123

Unlike traditional newspaper ads or billboards, there is no set price for a Facebook Ad. Much has been written recently about the changes in Facebook’s algorithm and its pay-to-play philosophy. Many nonprofits who spent years or months building up an engaged online community on the biggest social network are now seeing a dramatic decline in the number of fans they are able to reach with each post.

Ads 172

Cell Phone Fundraising

Cause Related Marketing

There you are walking down Lake Shore Drive past the rising Chicago Spire building eating a Chicago Red Hot, when you’re struck by a billboard with a message from, say, MercyCorps, asking for help providing relief to the cyclone-battered people in Myanmar’s Irrawaddy delta.

6 Reasons Your Nonprofit May Not Be Ready For Social Media

J Campbell Social Marketing

Social media is a great place to disseminate information, but Facebook is not a billboard and Twitter is not a newspaper ad. If you read this blog, you know that I feel strongly about the potential of social media and digital tools to transform the ways that nonprofits communicate with donors and supporters. Nonprofits are jumping on social channels in greater numbers.

#ENVIRO: CBS/EcoMedia Partnership Expands To Bring Advertising To Green Nonprofits

Non Profit Marketing 360

When companies advertise with us, dollars go directly into these projects, thereby turning traditional television commercials, radio spots, online advertising, and outdoor billboards into EcoAds.” The alliance between CBS/EcoMedia began just last year in an effort to bring advertising dollars directly to nonprofits, and the success of the program is beyond doubt as five more nationally recognized environmental nonprofits have recently joined the ranks.

Starting Over #3: Do You Really Know Your Donors?

The Agitator

The billboard in Boston’s Logan Airport caught my eye and got me thinking: “Can you design an experience your customers really want to have?” Modified for Nonprofit Land the question became: How many nonprofits can truly claim to know their donors well enough that they can deliver experiences their donors really want to have? Not many. In fact, I suspect there are very, very few indeed. Why do our donors give?

Main Ingredients to a Nonprofit Digital Campaign

EveryAction

As Cindy outlines during the webinar, a strategically-located billboard provided the exposure that the #NotJustTuna campaign needed to aptly and powerfully deliver its message. Last week, we were joined by Cindy Phan, Creative Director at ShareProgress to discuss how to achieve the right "secret sauce" for a nonprofit digital campaign. You can check out our full discussion in the video below or read on for an overview.

#Tech: QR Codes, Smart Phones, And Prunes Come Together In South Korean Subway

Non Profit Marketing 360

Do you think you would buy foodstuffs from a billboard with your smart phone? The BBC and PRI’s The World offered a story on the ‘virtual grocery stores’ that are starting to pop up on the walls of some of Seoul’s subway stations. They are the brainchild of Homeplus, the South Korean affiliate of the British supermarket chain Tesco (which has only a minimal presence in the US market as a part of the ‘ Fresh & Easy ‘ stores).

#Tech: QR Codes, Smart Phones, And Prunes Come Together In South Korean Subway

Non Profit Marketing 360

Do you think you would buy foodstuffs from a billboard with your smart phone? The BBC and PRI’s The World offered a story on the ‘virtual grocery stores’ that are starting to pop up on the walls of some of Seoul’s subway stations. They are the brainchild of Homeplus, the South Korean affiliate of the British supermarket chain Tesco (which has only a minimal presence in the US market as a part of the ‘ Fresh & Easy ‘ stores).

Park and Read Cause Marketing

Cause Related Marketing

The usual rule of thumb for billboard is that they have no more than 8-10 words and fewer than 4 lines of text. You see such signs all the time, although the one below probably has a subject matter you’ve never before seen on a billboard.

10 New Year’s Resolutions for Nonprofit Social Media Managers

J Campbell Social Marketing

You cannot Don Draper yourself to success by yelling at strangers via billboards, purchased email lists, random mailings, and the like – it doesn’t work. This was certainly an interesting year to be a nonprofit social media manager. Between the political climate, the exhausting news cycle, Facebook data breaches, and more – you may be more than just a little bit ready for a break.

How free media can make you stupid

Donor Power Blog

As part of their Give One Get One campaign last fall, OLPC was the happy recipient of as much as $15 million worth of donated media, including TV, print, and billboards. Exhibit A: Billboards for OLPC's Give One Get One campaign. I don't know who designed this billboard.

A Nonprofit’s Gift Bag Survives the “Travel Worthy” Test

Kivi's Nonprofit Communications Blog

As a “billboard” for your event, it’s a place to showcase sponsors. A guest post by Claire Meyerhoff, our resident media expert and event producer extraordinaire. The “Goody Bag” is a nonprofit event staple, but once you’ve extracted and enjoyed the goodies, do you even notice the bag?

Test 209

Some Great Ideas & Inspiration from Marketers & Fundraisers at NTC -- Wish You Were Here!

Getting Attention

Even better, they had the budget to blanket selected geographies with billboard advertising inviting storytellers to participate. I had the pleasure of co-hosting a meet-up for nonprofit marketers & fundraisers here at NTC (NTEN's mind-blowing annual conference) yesterday afternoon, along with nonprofit marketing guide Kivi Leroux Miller. Running in the room 5 minutes before blastoff I was thrilled to see over 100 folks raring to go.

Ideas 109

101 Secrets to Great Volunteer Recruitment—Part One

Getting Attention

Most nonprofits can’t afford billboards or TV ads to advertise volunteer needs. Guest bloggerRobert J. Rosenthal (@volmatchRobert) is VP of Communications & Marketing at VolunteerMatch, the Web’s largest network for volunteer engagement. Their new guide (free), 101 Volunteer Recruitment Secrets , showcases the insights of dozens of volunteer recruiters to share what works.

Your Audience Isn’t Everyone

Ann Green

Putting up a billboard on a highway or ad on a subway train won’t get you a lot of new supporters. The board chair at a place where I used to work would often say, “We need more people to know about us.” Does that sound familiar? It’s tempting to cast a wide net so as many people as possible can find out about your organization, but that’s not a good strategy. Not everyone is interested in your organization and that’s okay.

Mixed Links for Nonprofit Marketers

Kivi's Nonprofit Communications Blog

So if a PSA, article, billboard or internet ad helped change the way you look at austim or led you to get more information, please share your story at stories@humaninterestfilms.com. Another Friday, another round of Mixed Links… Volunteering. Did you know volunteers give up to 10 times more than a non-volunteer? With new perspectives on the value of your volunteers, Convio is offering a free on-demand webinar called 5 Volunteer Trends that Can Improve Your Fundraising Bottom Line.

Link 148

Smart Cause Marketing from a Leading MMA Company

Cause Related Marketing

A billboard campaign. Torque MMA , a supplier of apparel and mats to the mixed martial arts community, has developed a three-part cause marketing promotion that may be exactly what the doctor ordered for cause marketers everywhere. In the past, I’ve been critical of cause marketing efforts that front-load all their promotional efforts.

Lead 180

Face-to-Face Fundraising Tips

The Agitator

In this example, Amnesty canvassers in a Stockholm plaza collected petition signatures on an iPad, which immediately transferred and displayed them on a digital billboard overlooking the plaza. Unlike Roger, who sings its praises, I confess to no personal experience with face-to-face fundraising … other than as a consumer.

Using 'Counters' to Your Advantage in Cause Marketing

Cause Related Marketing

Hospital emergency rooms in my market and across the country are currently running wait time counters on billboards. The National Debt Clock on Sixth Avenue in Manhattan continuously updates, highlighting the amount of debt the American people are encumbered with. AMD ran a counter on its electronic sign in Times Square in New York City that purported to show how much time is wasted by ‘slow’ Intel chips compared to ‘fast’ AMD chips.

12 digital fundraising trends for 2012 #3 Augmented Reality

Giving in a Digital World

last month and it caught my eye, not just because it was described as “The world’s first augmented reality 3D boob billboards” but because it was one of the first examples I’ve seen of a charity making use of Augmented Reality in any shape or form. I came across this fun awareness campaign by youth breast cancer charity CoppaFeel!