How To Measure Media Cost & Results When Promoting Your Nonprofit (TV, Newspaper, Billboards, Branding Products, etc.)

NonProfit Branding

The Research: Many media – billboards, TV, newspapers, skywriters, etc – can promote your brand. Each has different impacts. And different costs. Here’s a look at the research that compares expense and results. This is information you will want to keep for reference.) The Key Yardstick: Of three basic metrics, number of impressions is the [.].

Foursquare Cause Marketing with Billboards

Cause Related Marketing

Instead, there are four donated billboards spread across the Bay Area Rapid Transit system. When you checked in at a billboard. Tags: New York Times Foursquare Earthjustice Billboards BART

Advertising your nonprofit is not wasting money

Wild Woman Fundraising

Have people ever looked at you sideways because you wanted to advertise in 4 newspapers, on the buses, on a billboard, on the subway, in a street banner, and on the radio and tv too?

NONPROFIT BRANDING: Cost, Impact and Use of Logo T-Shirts

NonProfit Branding

As long as it is of appropriate quality and carries an attractive imprint, a shirt with your logo is a walking billboard for your nonprofit. Here are the questions to ask yourself about logo shirts: Do T-shirts make economic sense … Continue reading → ACTION: Interacting with Products & Vendors BUYING: Production & Imprinting Info CONTEXT: Tricks, Tips & Taboos IMPLEMENTATION: Using Branding Products Effectively

Starting Over #3: Do You Really Know Your Donors?

The Agitator

The billboard in Boston’s Logan Airport caught my eye and got me thinking: “Can you design an experience your customers really want to have?” Modified for Nonprofit Land the question became: How many nonprofits can truly claim to know their donors well enough that they can deliver experiences their donors really want to have? Not many. In fact, I suspect there are very, very few indeed. Why do our donors give?

3 Steps to Great Nonprofit Messages (Case Study)

Getting Attention

2) A recognizable visual : The mirroring of Facebook’s branding quickens the path to “aha” and enlivens the billboard, with a smile.

Your Ideas, Examples, and Problems with Awareness Raising Campaigns

Kivi's Nonprofit Communications Blog

In other words, billboards do not lead directly to fundraising results; there are still quite a few dots to connect in between.). Next month we’ll be hosting the Nonprofit Blog Carnival, and our theme is Raising Awareness.

Facebook Ads – Are They Right For Your Nonprofit?

Fundraising 123

Unlike traditional newspaper ads or billboards, there is no set price for a Facebook Ad. Much has been written recently about the changes in Facebook’s algorithm and its pay-to-play philosophy.

Ads 54

Why people WON’T give you money


You can find examples of communications that depress giving almost everywhere, in your mailbox, your email, in magazines, billboards, just all over the place. Today, instead of talking about what makes people give, let’s take a look at what thwarts giving. There are 8 major things some fundraisers do that impede fundraising success. The funny thing about these points is that they are the same reasons why people fail to make friends and build enduring relationships. Being narcissistic.

Mission Minded Wins PEAK Award from CO American Marketing Association

Mission Minded

Nonprofit Design advertising American Marketing Association award billboard campaign Denver Art Museum design Marvelous Mud nonprofit advertising outdoor PEAK WinMission Minded’s work on behalf of Denver Art Museum won a Colorado American Marketing Association PEAK award in the integrated marketing campaign category last night.

Mission Minded Wins PEAK Award from CO American Marketing Association

Mission Minded

Nonprofit Design advertising American Marketing Association award billboard campaign Denver Art Museum design Marvelous Mud nonprofit advertising outdoor PEAK WinMission Minded’s work on behalf of Denver Art Museum won a Colorado American Marketing Association PEAK award in the integrated marketing campaign category last night.

Face-to-Face Fundraising Tips

The Agitator

In this example, Amnesty canvassers in a Stockholm plaza collected petition signatures on an iPad, which immediately transferred and displayed them on a digital billboard overlooking the plaza. Unlike Roger, who sings its praises, I confess to no personal experience with face-to-face fundraising … other than as a consumer.

101 Secrets to Great Volunteer Recruitment—Part One

Getting Attention

Most nonprofits can’t afford billboards or TV ads to advertise volunteer needs. Guest bloggerRobert J. Rosenthal (@volmatchRobert) is VP of Communications & Marketing at VolunteerMatch, the Web’s largest network for volunteer engagement.

How Nonprofits Can Get More Social Media Engagement in 2018

J Campbell Social Marketing

You cannot continue to use social media like a billboard or a one-way advertising platform. Nonprofits small and large dived into social media last year, and some found huge success – but many did not get the results that they expected.

Main Ingredients to a Nonprofit Digital Campaign


As Cindy outlines during the webinar, a strategically-located billboard provided the exposure that the #NotJustTuna campaign needed to aptly and powerfully deliver its message.

#ENVIRO: CBS/EcoMedia Partnership Expands To Bring Advertising To Green Nonprofits

Non Profit Marketing 360

When companies advertise with us, dollars go directly into these projects, thereby turning traditional television commercials, radio spots, online advertising, and outdoor billboards into EcoAds.” The alliance between CBS/EcoMedia began just last year in an effort to bring advertising dollars directly to nonprofits, and the success of the program is beyond doubt as five more nationally recognized environmental nonprofits have recently joined the ranks.

What to Do With Pesky Leftover Cause Marketing Inventory

Cause Related Marketing

A billboard. Not all cause-branded merchandise sells. So what do you do with the leftover inventory? The Tuesday Morning store in my neighborhood almost always has pink-ribboned kitchen implements from Kitchen Aid that once benefited Susan G.

Using 'Counters' to Your Advantage in Cause Marketing

Cause Related Marketing

Hospital emergency rooms in my market and across the country are currently running wait time counters on billboards. The National Debt Clock on Sixth Avenue in Manhattan continuously updates, highlighting the amount of debt the American people are encumbered with.

12 digital fundraising trends for 2012 #3 Augmented Reality

Giving in a Digital World

last month and it caught my eye, not just because it was described as “The world’s first augmented reality 3D boob billboards” but because it was one of the first examples I’ve seen of a charity making use of Augmented Reality in any shape or form. I came across this fun awareness campaign by youth breast cancer charity CoppaFeel!

Mixed Links for Nonprofit Marketers

Kivi's Nonprofit Communications Blog

So if a PSA, article, billboard or internet ad helped change the way you look at austim or led you to get more information, please share your story at Another Friday, another round of Mixed Links… Volunteering.

When Sponsor Promotion Consumes Your Communications Channels

Kivi's Nonprofit Communications Blog

What should be engaging, community- and cause-centered content turns into a Times Square billboard, right in your email box and newsfeeds. Here’s a conundrum that’s come up in multiple conversations lately.

The Great Outdoors is a Great Place for Cause Marketing

Selfish Giving

They talked a lot about logos and billboards and even warned that wooing money from companies may send consumers the wrong message that their support isn’t needed.

NONPROFIT BRANDING: The Inside Story of Car Talk’s Iconic Fuzzy Dice

NonProfit Branding

Wait for the final comment under the Doubleshots billboard. Retrieved from a corner of our warehouse, these little monsters would fetch thousands on eBay. This the inside story of a crappy but iconic branding item which hung in tens of thousands of cars 20 years ago. It’s true – Since a Carl Kasell Bobblehead sold [.].

What to Do With Leftover Cause-Branded Merchandise

Cause Related Marketing

A billboard campaign. Not all cause-branded merchandise sells. So what do you do with the leftover inventory? The Tuesday Morning store in my neighborhood almost always has pink-ribboned kitchen implements from Kitchen Aid that once benefited Susan G. Komen for the Cure but are now selling at a fraction of the original retail price. Tuesday Morning is a deep discount chain of about 850 stores nationwide in the U.S. Frankly, as a cause marketer it’s slightly embarrassing.

Happy New Year, Cause Marketing! Love, SCVNGR

Selfish Giving

Such challenges include “2010 was…” and players are asked to describe their year, “Spot the Eagle,” which asks them to snap a picture with the eagle on the Times Square billboard and “What’s your resolution,” which asks for 2011 resolutions.

Are You Ready for Mobile Cause Marketing?

Selfish Giving

Without innovation, engagement and portability it’s an online billboard that doesn’t change or engage, and the people that do see it generally just ignore it. “Fate leads those who are willing. The unwilling it drags.&# – Seneca.

The Best of Social Marketing in 2016

Social Marketing and Social Change

What are some of the best papers published in social marketing this past year? This list of 10 represent the best work I came across in journals outside of the social marketing journals - Journal of Social Marketing and Social Marketing Quarterly.

Are you a symphony or merely part of the cacophony?

Sea Change Strategies

As of late, I’ve personally experienced the din of information overload (tweets, broadcast, video, blogs, email, mail, billboards, status updates, you name it) as a cresendoing cacophony. My personal sense of overload has also reminded me of a crucial professional marketing challenge that can sometimes get buried in organizational bureaucracy and to-do lists. The challenge — If you aren’t remarkable, don’t show up to the party.

Park and Read Cause Marketing

Cause Related Marketing

The usual rule of thumb for billboard is that they have no more than 8-10 words and fewer than 4 lines of text. You see such signs all the time, although the one below probably has a subject matter you’ve never before seen on a billboard.

Christmas Cause Marketing from Lockheed Martin

Cause Related Marketing

5 issue of Time magazine, not on a billboard face at one of the subway stops near the Pentagon. Unless you subscribe to some publication like the Army Times or Aviation Week and Space Technology , or you frequent the Yellow or Blue lines of the Washington D.C.

What do they know that you don’t? The most advanced form of marketing

Wild Woman Fundraising

Recently I read a book called “Learn to See” and today I would like to share with you some ways that you can learn to see the billboards and marketing around you. You can see this con going on in college billboards.

Corporate Support for National Parks: America's Best Idea

Selfish Giving

Companies want access and engagement with park visitors, not billboard impressions. Photo via mkfeeney on Flickr. Changes with permission. Last April my family checked a big destination off our bucket list: the Grand Canyon.

Your Audience Isn’t Everyone

Ann Green

Putting up a billboard on a highway or ad on a subway train won’t get you a lot of new supporters. The board chair at a place where I used to work would often say, “We need more people to know about us.” Does that sound familiar?

Funniest Nonprofit Direct Mail: Photoshop Disasters!

Wild Woman Fundraising

You see these images in the grocery store, in the movies, on packages, on billboards, everywhere. Want an example of a funny appeal letter? Here’s one I wrote awhile ago. ——————————————-. Dear Friend, .

Deadly Silence

The Agitator

Donors can respond instantly to stimulus from any other medium – a TV commercial to a billboard to your fundraising letter or email appeal. The mobile phone has become the ultimate response device. Considering the ascendancy of mobile devices, David Berkowitz writing in Social Media Insider proposes “Death to Internet Week” (which I gather is this week). Maybe that’s a bit premature.

Embrace Change

Fundraising Breakthroughs

This billboard at San Francisco airport nearly made me miss my plane home. I'm not certain, but I don't think we should adopt it as the ChangeMatters company tagline

10 Cause Marketers You Should Follow on Twitter (Plus 20 More)

Selfish Giving

For me, Twitter is all about talking to people, not logos or brands or billboards. I love Twitter. There’s a certain magic to Twitter. So interesting. So fast. So current. So informative… So short, just 140 characters.

Cell Phone Fundraising

Cause Related Marketing

There you are walking down Lake Shore Drive past the rising Chicago Spire building eating a Chicago Red Hot, when you’re struck by a billboard with a message from, say, MercyCorps, asking for help providing relief to the cyclone-battered people in Myanmar’s Irrawaddy delta.

3 Tips for Effective Fundraising Letters

Fundraising Coach

In his book Don’t Make Me Think: A Common Sense Approach to Web Usability , Steve Krug says that web designers try to write literature when they should be writing billboards that could be read by a reader driving by at 60 miles per hour. Every other Tuesday, I send out my free email newsletter. I’m amazed that next year will be it’s tenth year in publication! I bet that makes it one of the oldest email newsletters in the industry. (10

How free media can make you stupid

Donor Power Blog

As part of their Give One Get One campaign last fall, OLPC was the happy recipient of as much as $15 million worth of donated media, including TV, print, and billboards. Exhibit A: Billboards for OLPC's Give One Get One campaign. I don't know who designed this billboard.