What Type of Communications Team Works Best at Your Nonprofit?

Kivi's Nonprofit Communications Blog

According to our research, 75% of nonprofit communications teams are organized in one of four ways, based on how the workload for the team is created. We’ve labeled these teams: Integrated. Which is best for fundraising?

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Fundraising and Marketing Teams: Integrated or Separate But Equal?

Kivi's Nonprofit Communications Blog

We need to break down the barriers preventing fundraising and marketing staff from cooperating in order to get the best results. In 39% of nonprofits, you’ll find an integrated team, with marketing and fundraising working together on an equal level under the same manager.

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Trending Sources

Communications Team Models: What’s Best for Your Nonprofit?

Kivi's Nonprofit Communications Blog

In brand-new research for the 2017 edition of the Nonprofit Communications Trends Report , we discovered that four types of communications teams are most prevalent in our sector. While those teams are equally distributed, that’s really where the similarities end.

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Nonprofit Marketing Team Roles and Tasks – Who Does What?

Kivi's Nonprofit Communications Blog

I am working with two clients, ASPCApro and the Pittsburgh Park Conservancy , who are both looking at the best ways to staff what are essentially content marketing teams, even though the organizations don’t call them that.

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Your Take: All-Staff Marketing Team (Nonprofit Blog Carnival)

Getting Attention

Welcome to the Nonprofit Blog Carnival on Launching and Supporting Your All-Staff Team of Powerful Marketers— the best methods and tools to ask, train, support, and thank your colleagues to be effective insight gatherers and messengers. . Here’s how I train orgs like yours to Extend Your Reach with an All-Staff Messenger Team. All-Org Marketing Team

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Pop Your All-Staff Team of Messengers: Nonprofit Blog Carnival

Getting Attention

I’m in love, with a marketing method that’s a game changer for communications, fundraising, and program staff members in organizations like yours— Launching an all-staff team of messengers. For this month’s carnival post, I’m eager to hear your questions and concerns, tips, and tools on popping your team of all-staff messengers, : What about this approach intrigues and attracts you?

Get Everyone on Your Marketing Team – 3 Steps

Kivi's Nonprofit Communications Blog

On Tuesday, I’m presenting the webinar, Turning Your Whole Staff and Board into an Effective Marketing Team. The best way to solve that problem is to get some help with your to-do list. Turning Your Whole Staff and Board into an Effective Marketing Team.

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The Best Cause Marketing of 2011

Cause Related Marketing

Here in date order of the original post are my top eleven Best Cause Marketing Efforts of 2011. One of the best such efforts came from Budweiser, which asked men to forgo shaving to save water. But what I like best was the enthusiasm with which the bag boy sold it to me!

The Best of Social Marketing in 2016

Social Marketing and Social Change

What are some of the best papers published in social marketing this past year? This list of 10 represent the best work I came across in journals outside of the social marketing journals - Journal of Social Marketing and Social Marketing Quarterly.

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How WE Do It! The Best Video Ever

Getting Attention

I’m going to follow up with the team there to find out, and I’ll let you know. Watch it and weep, with laughter and recognition (if you’re a working parent, or overloaded in any other way). That’s definitely me! Is it you?

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10 Exciting Fundraising Ideas for Sports Teams

Fundraiser Ideas

Sports teams often have to raise money for a variety of reasons. Whatever the reason your team needs to raise money, here are 10 exciting fundraising ideas for sports teams: Fast Pitch Fundraiser – This is a great fundraiser for baseball teams. Organize your fundraiser at a time when lots of other teams will be in attendance, such as during a tournament. Goal Kick Fundraiser – This is similar to the fast pitch fundraiser but only for soccer teams.

What's Wrong with Tom Brady's Partnership with Best Buddies? Everything

Selfish Giving

Photo via Best Buddies International on Flickr. in payments from Best Buddies International , a charity that Brady has reportedly raised $46.5 Best Buddies' contributions to Brady's foundation smack more of fundraising expenses than charitable gifts.

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What Skills Should a Communications Team Have?

Kivi's Nonprofit Communications Blog

I’m a member of EARN’s first-ever communications team, and we’re thinking strategically about what roles and functions we’ll need to fill for the coming year. I was wondering if you’d be willing to share any insights or resources into how best to setup a communications team at a nonprofit. Perhaps a better way to frame my question is this: what skill sets do you think a two- to three-person team should have ?

10 Best Cause Marketing Promotions of 2016 [SLIDESHARE]

Selfish Giving

10 Best Cause Marketing Promotions of 2016 from Selfish Giving Welcome to my annual 10 Best Cause Marketing Promotions of 2016. My 10 Best posts are by far the most popular piece of content I’ve ever published on my blog – or anywhere else for that matter.

7 Steps to Passionate Volunteer Messengers

Getting Attention

There’s a proven yet seldom-used method to boost success in both dimensions AND extend your organization’s reach and impact without adding budget or hires: Building your team of passionate volunteer messengers. Take these seven steps to launch your team of passionate volunteer messengers.

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3 Steps to a Powerful, All-Organization Team of Messengers

Nonprofit Marketing Blog

This agency is renowned for high-quality service delivery, but even many of the folks who know it best—referring health care providers, current clients and their families—think it provides a far narrower range of services in fewer locations than it currently does. I recently completed an all-new message platform for the largest human services organization in Massachusetts.

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The Kinds of Meetings Communications Directors Need

Kivi's Nonprofit Communications Blog

As a communications director, you need to ensure that several different kinds of meetings are taking place at your organization so that you can do your best work. These meetings are about getting ideas, information, concerns, and insights out on the table and shared among team members.

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11 Weeks to Go: Launch Your #GivingTuesday Team!

Nonprofit Marketing Blog

The Best December Ever. For the past several weeks, we’ve focused on making this the best December ever, beginning with the launch of the giving season on #GivingTuesday, and running straight through year-end. First up: Building your #GivingTuesday Team.

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Best Cause Marketing Campaigns of 2012

Selfish Giving

I searched through all my posts and Pinterest boards from last year and came up with my 2012 picks for best cause marketing campaigns. Best Point-of-Sale Program: Share Our Strength & Shake Shack. Best Purchase-Triggered Program: Team USA & Raise Our Flag.

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Three Ways to Overcome Decision Fatigue in Your #npcomm Work

Kivi's Nonprofit Communications Blog

There are so many different approaches, so many different “best practices” and not enough time or resources to work through them all. The overwhelm adds up, and we fall into a few less than ideal scenarios: We avoid the decision, and we try to do it all, resulting in a mediocre job at best.

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8 Interview Guidelines for Capturing the Best Stories

Getting Attention

Guest blogger Kimberlee Roth , one of our team’s valued writers, has cribbed for the Chicago Tribune and The Chronicle of Philanthropy among other publications. You might get some of your best information this way.

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You’re the Best—Sharing 11 Sources I Love In Thanks

Getting Attention

You are the best! It pulls the best, for free, from the content created for Marketing Prof members. Pam Grow delivers practical, doable, goal-oriented fundraising guidance that works even for the one-person (or 1/2 person) fundraising team.

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Turn Colleagues, Board, & Supporters into Powerful Year-End Fundraisers

Getting Attention

Joking aside, it may seem like your team’s hard work and limited resources won’t be enough. There is a way to move past this seemingly insurmountable barrier—Launch a team of messengers to be your nonprofit’s ambassadors for year end (and beyond). The best part? Identify a small group of folks most likely to succeed as your first team of messengers. You can mix and match these traits to compose a powerhouse team of fundraising ambassadors.

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Best Response So Far to End of Year Gifts

Kivi's Nonprofit Communications Blog

The award for best response so far goes to the Wilderness Society. Treats me as one of the team (” your continuing participation as a member of The Wilderness Society community.).

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The Best in Social Marketing in 2013

Social Marketing and Social Change

This year I was able to curate the best writing in social marketing over the past 40 years into a 6 volume series on Social Marketing. Enjoy your reading and my very best for a great 2014!

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#SOCIALMEDIA: Online Communication Is A Team Sport

Non Profit Marketing 360

One of the best of the many anomalies of the game is the fact that the O’s Designated Hitter, Chris Davis went 0-for-8, with 5 strikeouts ? It takes a team, and everyone contributes something critical to the overall success. The Internet NEVER SLEEPS, so also this team.”).

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Obama email team reveals what worked - and didn’t - in election fundraising

Nonprofit Marketing Blog

It highlighted insights from the digital team who sent out fundraising emails for the Obama campaign. There were 18 very smart people on the email team alone, and they often predicted the wrong winners among versions of emails. The best segmentation was based on what donors did - not how they voted or their demographics. The best appeals also had the highest unsubscribe rates. M+R had a fascinating post* last week about political fundraising.

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Getting Other People to Meet Your Deadlines

Kivi's Nonprofit Communications Blog

Departments that are most compliant with meeting your deadlines and producing the best articles don’t have to clean the break room for a month; the loser departments do. Who works best from an outline? Who works best under deadline pressure?

Team 89

Share Our Strength, Shake Shack Team Up for Pinup Program

Selfish Giving

The two have teamed up for a cause marketing pinup program called the Great American Shake Sale at ten Shake Shack locations on the East coast. The best part: you donate $2 and you get a free shake worth $5.

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6 Ways to Train All-Org Messengers

Getting Attention

Build your team’s skill and confidence by sharing concrete examples of situations that are ripe for an ask. The best way I know to replicate conversations is to create ultra-specific scenarios for your ambassadors to role-play. All-Org Marketing TeamFlickr: Chip Griffin.

2 Places to Find the Best FREE Fundraising Resources in the Universe


Claire Axelrad’s Clairification : The best resource for all kinds of fundraising insights. Jeff Schreifels and Richard Perry (formerly from The Domain Group) teamed up to create Veritus Group : In Latin Veritus means true, authentic, not superficial.

Let Your People Do the Talking (Do It Differently: Part 1)

Getting Attention

Best of all, Julie wanted to help. All-Org Marketing Team all-staff messengers fundraising storytelling year-endOur first post in the 2016 Do-It-Differently series, featuring fresh ideas from the field.

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5 Leadership Failures That Hurt Communications and Fundraising

Kivi's Nonprofit Communications Blog

What is the best way to reach a goal? Not a bunch of ways, but the best way, in your best judgement? ”All of the above” is not strategy. Marketing Team Nonprofit Communications Nonprofit Marketing Strategy Professional Development Trends leadership

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What a Development AND Communications Director Really Does

Kivi's Nonprofit Communications Blog

One integrated team of several people? Of course, sometimes this is the best the organization can do. My hope is that the executive director and whoever takes a job like this are honest with themselves and each other about expectations, and work diligently toward growing the team.

Having a Book Club at Your Nonprofit

Kivi's Nonprofit Communications Blog

We like this idea not only because she used Content Marketing for Nonprofits , but because it’s a great way to make sure everyone is on the same page (no pun intended) regarding goals and best practices. Guest Bloggers Marketing TeamMelinda Billings.

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5 Simple Ways to Motivate Your Fundraising Team

Fundraiser Ideas

When I think about how I came up with the skills to motivate my fundraising team, I remember a team I was on years ago. I never felt so inspired and motivated to sell as I did in that fundraising team. Looking back now, there were five reasons why that particular fundraising team motived me more than any others did. We also talked about when the best time was to ask for a contribution. This was one of the best motivators for staying on path.

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Cutting the Workaholic Martyr Crap Starts with You

Kivi's Nonprofit Communications Blog

To plan for what are strategically the best new moves for your organization? Marketing Team Nonprofit Communications Professional Development Do you struggle to find time in your workday to actually sit and think?

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Remember Your Own—Make Internal Communications Matter

Getting Attention

But it’s vital to keep your team (and others) in the loop. Seriously though – keeping your team, other colleagues, volunteers, and board members abreast of your activities pays off in the long run. We fail as a team, but we also win as a team.

No Hard Choices = No Strategy and No Leadership

Kivi's Nonprofit Communications Blog

It winnows those options down to the tight combination that is most likely to produce the best results — to the things you will do, backed up with adequate staffing and budgets. Hiring Consultants Marketing Team Nonprofit Communications Nonprofit Marketing Strategy leadership

Doing Your Best Work

The Agitator

Are you going to do your best work this week? Indeed, what motivates you to do your best work? In his post, Your discomfort zone , Seth Godin notes that most of us need an external stimulus to do our best work. You’re probably reading this on Monday morning.