Nike Vet Keeps Bike Inner Tubes Out of the Landfill and Benefits the Humane Society

Cause Related Marketing

Paul Fidrych left a promising career at Nike to start a business with his wife that takes old bike inner tubes and upcycles them into useful things like dog collars, chew toys and water dishes. Cycle Dog Alden Keene Outdoor Retailer Trade Show TerraCycle Nike Paul Fidrych

Nike 92

The Best Cause Marketing of 2010

Cause Related Marketing

What follows are, in my judgment, the 10 best cause marketing campaigns of the year. I’ve listed the top ten in no special order, although I will say that I think the Subaru effort profiled at the bottom of this post is the best of the best.

Trending Sources

Nonprofit blog carnival: Your 25 pieces of best advice

Nonprofit Marketing Blog

A carnival is a mix of contributions from bloggers and readers on a shared theme, and I chose the theme, “best advice.”. I asked you the following question: What was the one, best piece of professional advice you ever got and why? Do it gently, but as Nike says, Just Do it!”

Dwell 39

Which is more important? Fundraising or The Olympics?

Wild Woman Fundraising

They are having a fight over whether athletes will wear Nike or Adidas on the winning podium. In last year’s weightlifting world championships, she bested every other American—both female and male. This seems about right.

Brand 43

The Holy Trinity of Corporate Social Responsibility

Cause Related Marketing

Starbucks, along with Coke, Amazon, Fedex, Apple, Target, Ford, Nike, Southwest and Nordstrom are the April 2012 cover of Entrepreneur magazine as the “10 most trusted brands” today. Coke, Target, Ford, Fedex, and Nike practice all three to varying degrees. is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns.

How Nonprofits Can Be #InstaAwesome on Instagram

J Campbell Social Marketing

Many brands on Instagram showcase their products and how people use them ( Nike , Sephora ). In my experience working with nonprofits on social media strategy, I have found that captions telling the background story of the image or video tend to do best on Instagram.

Media 71

Sticky Notes Part II – The Practicum

A Small Change

In my best times, I’m keeping it clean, here’s how. Nike: just do it. A great follow up post from our friend Josh : 2 weeks ago we talked about my friend and his sticky notes – the big point: your technology doesn’t make your organized, YOU make you organized. All the tech in the world doesn’t change how you approach, prioritize, and organize your life. So, here’s 10 simple tips for getting organized – from theory to practicum.

Nike 18

How Smithfield Foods is Doing Well by Doing Good (And What You Can Learn From Them) [SPONSORED]

Selfish Giving

Check it out: Here’s a story that will inspire you to think bigger about your organization’s cause marketing efforts and goals. * * * Smithfield Foods is to the packaged meats and pork industry as Nike is to the athletic wear industry.

Forum 19

3 lessons from cause-conscious companies

Nonprofit Marketing Blog

It’s called Disrupt & Delight and it outlines five principles that reflect the best work of socially responsible companies like Nike, Patagonia and Unilever. The best solutions are not necessarily crowd-sourced, but they are co-created with input from parts of organizations, communities and society,” says the report. BBMG has a new guide out for cause-conscious companies.

Nike 24

3 Simple Tips for Nonprofits to Win at Email in 2020 [Guest Post]


For instance, my Nike sneakers don't appear to be lacing themselves up (shame), but my iPhone is beyond anything Marty Mcfly could imagine. So naturally when we asked Chris Tuttle to predict the future of email, we were hoping for at best a rough guess. The future is unpredictable.

Cause Marketing for Dummies is Here!

Selfish Giving

That’s the best way my co-author, Joanna MacDonald, and I can describe Cause Marketing for Dummies , a new addition to the For Dummies series. Jude or Product Red, and that didn’t work with the likes of Walmart, Coca Cola and Nike. Order Now and Get Free Stuff!

Trying to motivate people to change? Reward them.

Nonprofit Marketing Blog

For example: If I buy Nikes, I’ll feel like an athlete. Immediate : The best rewards are available to our audience right away. If you’re familiar with marketing, you know the principle of a benefit exchange: a reward offered in return for taking an action. A benefit exchange answers the question: What’s in it for me? If I go to your meeting, I’ll get some face time with senior staff. Benefit exchanges are useful for all kinds of situations.

Groupon’s Fumble Gives Causes Chance to Score Big

Selfish Giving

Groupon has a brand with the potential to join ranks with some of the best brands in the world (Starbucks, Mercedes, Nike, Apple, etc.).

Nike 29

The new world order of branding - and what it means to you

Nonprofit Marketing Blog

Jelly is principal of a communication arts studio in Portland and a former executive creative director of Wieden+Kennedy , where he was creative director for Google, Coke, Starbucks, Target and Nike, among other brands. the best!”—in Branding is changing, and it requires us to dig deeper. That was the message Jelly Helm delivered at last week’s Communication Network conference.

8 “Pinktober” Promotions that Deserve a Ribbon

Selfish Giving

But they are some of the best, and embody the standards and qualities of good programs we might have missed or didn’t make our top ten list.

Who’s Behind Arby’s $2M Gift to ‘No Hungry Kid,’ Santa or The Grinch?

Selfish Giving

I even included SOS’a cause marketing – some of the best in the industry – in my own book, Cause Marketing for Dummies. Walmart, Starbucks, McDonald’s, Nike).

What social branding does for your brand, community and cause

Nonprofit Marketing Blog

Today’s post is by Simon Mainwaring , New York Times bestselling author of We First: How Brands and Consumers use Social Media to Build a Better World , which was named the Best Marketing Book for 2011 by strategy+business.

A Three-Way Cause Marketing Tie-up Between Hasbro, Duracell and Toys for Tots

Cause Related Marketing

The Apple-Nike tie-up. is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns.

8 Reasons You Should Go To Cause Marketing Forum Next Month

Selfish Giving

Cause marketing’s official windmill tilter Chris Noble will moderate Cause Marketing Meets Social Media with guests from Nike, Pepsico & Target. . I love this new idea from Dave to have cause marketing experts lead small, roundtable discussions on cause marketing best practices.

What Public Health and Social Marketers Can Learn From P&G

Social Marketing and Social Change

While many people in social marketing and public health often look to companies such as Apple, Coca-Cola, McDonald's and Nike as models for successful consumer marketing to aspire to, P&G stands out among the best and most innovative.