How Smithfield Foods is Doing Well by Doing Good (And What You Can Learn From Them) [SPONSORED]

Selfish Giving

Check it out: Here’s a story that will inspire you to think bigger about your organization’s cause marketing efforts and goals. * * * Smithfield Foods is to the packaged meats and pork industry as Nike is to the athletic wear industry. Forum. Forum provide just such an opportunity.

Forum 19

8 Reasons You Should Go To Cause Marketing Forum Next Month

Selfish Giving

The 8th Cause Marketing Forum Conference is coming to the Westin Chicago River North on June 2 & 3. But each year I make a point to dig out my travel bag for the Cause Marketing Forum Conference.

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Cause Marketing for Dummies is Here!

Selfish Giving

That’s the best way my co-author, Joanna MacDonald, and I can describe Cause Marketing for Dummies , a new addition to the For Dummies series. Jude or Product Red, and that didn’t work with the likes of Walmart, Coca Cola and Nike. Order Now and Get Free Stuff!