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4 Ways to Segment Your Donors for More Effective Marketing

Kivi's Nonprofit Communications Blog

The effective and efficient solution is segmenting your donors. Sarah Tedesco. Kristina. Guest Post by Sarah Tedesco of DonorSearch.

The 2016 - 2017 Best Nonprofit Conferences Calendar


The 2016 - 2017 Best Nonprofit Conferences Calendar is ready for upload right into your Google or Outlook Calendar with a single click. Focus.

The 2016 Best Nonprofit Conferences Calendar


The 2015 - 2016 Best Nonprofit Conferences Calendar is ready for upload right into your Google or Outlook Calendar with a single click. spacer.

The Best Cause Marketing of 2011

Cause Related Marketing

Here in date order of the original post are my top eleven Best Cause Marketing Efforts of 2011. The Best Cause Marketed Country Band.

Best 92

The Best of Social Marketing in 2016

Social Marketing and Social Change

What are some of the best papers published in social marketing this past year? 86%) effective coverage (i.e., Aaron et al. 2016). 2016).

14 Tips for Making Your Nonprofit Email More Effective

Fundraising 123

billion email sets from MailChimp , ran three focus groups, and did a survey to come to his conclusions about the best email marketing practices.

Learn the most effective way to fundraise April 4th-5th, 2016

Wild Woman Fundraising

I was going to ask you what’s the most effective way to fundraise. “Major gift fundraising can be the unicorn for some organizations.

April 39

5 things great nonprofits do (according to Veritus Group)


Veritus Group knows more about fundraising than most people learn in a lifetime. They make their projects and programs awesome! Click to tweet!

Reader Questions: What are the best fundraising blogs & books?

Wild Woman Fundraising

Raise More Money: The Best of the Grassroots Fundraising Journal By Kim Klein and Stephanie Roth. BEST FUNDRAISING BLOGS! Really.

Best 56

3 ways to use direct mail effectively in the age of social media


Although direct mail requires printing and postage, we still include it in our marketing plans because it can be effective if you do it right. Often it is best to combine direct mail with an Internet landing page. The post 3 ways to use direct mail effectively in the age of social media appeared first on MarketSmart | .

Communications Team Models: What’s Best for Your Nonprofit?

Kivi's Nonprofit Communications Blog

While those teams are equally distributed, that’s really where the similarities end. What does this mean for your organization?

The 5 Best Nonprofit Digital Stories from TechSoup’s Storymakers Contest

Kivi's Nonprofit Communications Blog

Best Story Overall (Grand Prize). Best New Storyteller, for an organization new to storytelling. Alexandra Ale Bezdikian.

Only the Best for You

Kivi's Nonprofit Communications Blog

Learn how to work faster and smarter and more effectively. TODAY! You can raise more money with your direct mail appeal letter. August.

July 26

10 Best Cause Marketing Promotions of 2016 [SLIDESHARE]

Selfish Giving

10 Best Cause Marketing Promotions of 2016 from Selfish Giving Welcome to my annual 10 Best Cause Marketing Promotions of 2016. Success!

10 Messengers Who Are More Effective Than You

Fundraising 123

This means that you can have the best message in the world, but if you’re the only one saying it, that may not be enough. . There’s no denying we’re in an age of unprecedented level of skepticism about traditional sources of information. That’s why you trust that random hotel reviewer from San Francisco more than the Westin website. .

The 5 Best Leadership Books for Nonprofit Leaders

Fundraising Coach

It''s our responsibility to learn how to do that most effectively. 7 Habits of Highly Effective People, Stephen Covey. And it worked.

Best 49

Your steering wheel: the single most important tool for making effective fundraising asks

Fundraising Coach

I''ve received emails, tweets, and comments saying this was the best post they''ve seen in years. You''d be surprised at what can be effective!

How to write effective fundraising letters

Fundraising Coach

In writing up a project for a client, I drafted this short reminder on how to write effective fundraising letters. There is an effective P.S. Studies consistently show that the second thing people look at is the P.S. So craft a postscript with. I’d experiment to see what works best for your donors. What else would you add?

The 4 Best Examples of Non-Profit Video Storytelling - Guest Post

Social Media Bird Brain

When it comes to non-profits, it’s an impossibly effective medium for really. Here''s the second of three guest posts on the subject of storytelling for your nonprofit through videos. Guest blogger Madeleine Hammond is a Marketing Executive at Skeleton Productions, a UK based corporate video production company.

The Best in Social Marketing in 2013

Social Marketing and Social Change

This year I was able to curate the best writing in social marketing over the past 40 years into a 6 volume series on Social Marketing. 2013). ''Get

Essential Nonprofit Marketing Guidance: The Best of 2010

Getting Attention

My Top 6 Guides to Effective Fundraising—What Are Yours? 10 Ways to Make Your Online Press Room Perform for Your Nonprofit. Subscribe today.

Haiti 49

Nonprofit blog carnival: Your 25 pieces of best advice

Nonprofit Marketing Blog

A carnival is a mix of contributions from bloggers and readers on a shared theme, and I chose the theme, “best advice.”. Here are your answers!

Best 39

The best way to predict the future is to invent it


More effective outreach at greatly reduced costs; Less waste. I was tired of waiting. They were insulting. Off-putting. And downright offensive.

The 10 Best mHealth Papers of 2012

Social Marketing and Social Change

For the best mHealth papers of 2012, I selected ones that address many important - but skimmed over - issues. Leon N, Schneider H, Daviaud E.

Paper 27

Is Your Nonprofit a Dabbler in Social Media or an Effective Power User?

Fundraising 123

Nonprofits and Social Media: It Ain't Optional defines the difference between those nonprofits that use social media very effectively and those for whom it is a waste of time. For example, the survey that underlies the report revealed that while 95% of the surveyed nonprofits have a Facebook page, only 22% thought that page very effective.

Best Practices for Mobile-Friendly Email Design


Below are some standards and practices we have found that work best for rendering emails on both mobile screens and desktop monitors. Examples.

The Best of Social Marketing in 2014

Social Marketing and Social Change

I have, and was stunned by the lack of citations to research studies about the effectiveness of social marketing (my highest count was 10 - about as many as are in this post, and was something I deliberately set out to change with my book ). Intervention effects from a social marketing campaign to promote HPV vaccination in preteen boys.

The Secret to Effective Fundraising Premiums

Fundraising 123

For more on the deleterious effects of premiums, read the Agitator.) Fundraising Best Practices So what approach might be better?

How You Can Get More Money Through Direct Mail: Interview with Jules Brown of “Dear Joan”

Wild Woman Fundraising

Experience has shown that there are other more cost effective recruitment channels than cold mail. I interviewed Jules Brown! Aw Thanks Jules!).

10 messengers who are more effective than you

Nonprofit Marketing Blog

All this means that you can have the best message in the world, but if you’re the only one saying it, that may not be enough. I gave a speech last week when I talked about the unprecedented level of skepticism about traditional sources of information. Whom should you tap to talk about you? Here are ten ideas. Donors. Volunteers. Fans.

Are you using your best skills at work?

Wild Woman Fundraising

You can rate each job task you have from 1-5, 5 being the best, 1, the worst. Are you wondering how to get more satisfaction from your job?

This is not a pity party. You understand?

Wild Woman Fundraising

Some of us are best suited to being social workers. Some of us are best suited to being therapists. The best places? New Zealand.

Effectively Communicating What Your Cause Really Does

Cause Related Marketing

With Save the Children effectively communicates what saving children looks like at the ground level in the developing world.

18 habits every fundraiser should have by their first 6 months on the job

Wild Woman Fundraising

You may have heard of Steven Covey’s habits of highly effective people. Just the best way to fundraise, NBD. Let’s hit it!

Jobs 117

Are you being forced to measure something unmeasurable?

Wild Woman Fundraising

If you help a woman escape from a domestic violence situation , you cannot measure the ripple effect it has on her children, on her family, or on her future. If you REALLY want to measure nonprofit effectiveness, measure how well the nonprofit is treating its workers. Let’s say that you are writing a grant. Why this is wrong.

The Best of Social Marketing in 2012

Social Marketing and Social Change

Effects of condom social marketing on condom use in developing countries: a systematic review and meta-analysis, 1990-2010. Full text. Abstract.

How to effectively ask for advice

Fundraising Coach

I know we’ve talked alot about effective fundraising letters and successful year-end appeals. Some tips on effectively asking for advice.

Top 100 Best NGOs

The Agitator

On Friday, while Tom was busily angering and agitating our readers by singling out non-generic names of subscribers, I received a note from our friends at Daryl Upsall Consulting International in Madrid alerting us to a recently published list of “The Top 100 Best NGOs ” in the world. EFFECTIVENESS. s FareShare at #100. IMPACT. Roger.

Best Photos & Captions for Persuasion Power

Getting Attention

Q: D ear Nancy, I’d love your advice on how to write effective photo captions. What captions work best? Subjects who made eye contact with the camera are best. And captions are the best text placement you have. What kinds of photos and captions connect best with your org’s network? Please let me know.

The Best $5 You’ll Ever Spend. Guaranteed.

The Agitator

“Once again, the already horrible existing-donor and new-donor retention rates in the USA have further declined, according to the 2016 Donor Retention Report issued recently as part of the Association of Fundraising Professionals and Urban Institute Fundraising Effective Project.” “I’m disgusted and frustrated.