Is shaming an effective fundraising strategy?


It began with some bragging about the fact that the Princeton Review said the University of was named the Best _ College in America. The Princeton Review named us the “Best _ College in America” while the Fiske Guide to Colleges credited us for “first-of-their-kind academic programs and innovative out-of-classroom learning and networking opportunities,” that drive __’s “vision of preprofessional education shaped by commitments to the liberal arts, leadership, and community involvement.”

4 Ways to Segment Your Donors for More Effective Marketing

Kivi's Nonprofit Communications Blog

The effective and efficient solution is segmenting your donors. Donors can be segmented countless ways, but for the purposes of effective marketing, four segmentation strategies to start with are as follows: By communication method. Sarah Tedesco.

Trending Sources

The 2016 - 2017 Best Nonprofit Conferences Calendar


Thousands of nonprofit pros rely on our annual Best Nonprofit Conferences Calendar to discover skill-building, strategy-slaying, network-enhancing nonprofit events. Attract more attendees with a sweet Best Conference badge for your website - just email us!

3 ways to use direct mail effectively in the age of social media


Although direct mail requires printing and postage, we still include it in our marketing plans because it can be effective if you do it right. Often it is best to combine direct mail with an Internet landing page. The post 3 ways to use direct mail effectively in the age of social media appeared first on MarketSmart | . Don’t discount the traditional methods. MarketSmart has generated millions of dollars for clients with direct mail. Combine online and offline channels.

The 2016 Best Nonprofit Conferences Calendar


In the past year, thousands of nonprofit pros took advantage of our definitive Best Nonprofit Conferences Calendar, and we're so excited to share our brand new 2016 list! On the list and want a sweet Best Conference badge for your website?

14 Tips for Making Your Nonprofit Email More Effective

Fundraising 123

billion email sets from MailChimp , ran three focus groups, and did a survey to come to his conclusions about the best email marketing practices. If asked what day would be best for marketing email, most of us would pick a weekday. What content works best?

The Best Cause Marketing of 2011

Cause Related Marketing

Here are 10 cause marketing efforts or campaigns, culled from more than 200 posts in 2011, that were cool or fun or smart or effective or innovative or surprising. Here in date order of the original post are my top eleven Best Cause Marketing Efforts of 2011. Best Cause Marketing

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6 ways you can be an effective nonprofit leader

Wild Woman Fundraising

I’ve noticed some of these issues and I’ve come up with a theory of what makes an effective leader. And we all want to be effective, right? Here are the six qualities of effective nonprofit leaders. Flickr image by GinasPics.

What Type of Communications Team Works Best at Your Nonprofit?

Kivi's Nonprofit Communications Blog

Join us for: The Four Types of Nonprofit Communications Teams: Making the Best Choice for Your Nonprofit. That has major implications for the effectiveness of your communications work, depending on your goals. Which is most effective overall? Which is best for fundraising?

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5 things great nonprofits do (according to Veritus Group)


Fundraising strategy best nonprofits to work for best practices for fundraising charity blog cultivation for major gifts donor cultivation fundraising tips great nonprofits most effective nonprofits nonprofit marketing philanthropy blog

The 5 Best Nonprofit Digital Stories from TechSoup’s Storymakers Contest

Kivi's Nonprofit Communications Blog

TechSoup ‘s annual nonprofit storytelling campaign and contest, Storymakers , was created to help nonprofits and social good organizations communicate differently, to build community, and to educate on how to tell powerful and effective stories for a global audience.

A challenge for the fundraisers of the world…


Fundraising best fundraising tactics charity blog cultivation for major gifts cultivation for planned giving donor cultivation fundraising goals fundraising objectives examples fundraising strategies pdf fundraising strategy plan fundraising strategy sample fundraising tips most effective fundraising strategies nonprofit fundraising strategy template Philanthropy StrategyFundraisers have more competitors now than ever before. Your competition is global.

Only the Best for You

Kivi's Nonprofit Communications Blog

Learn how to work faster and smarter and more effectively. You can register for most of these individually by visiting the Weekly Webinar Series homepage , but if you want to get the very best deal and attend ALL of the webinars here, purchase the Quarterly All-Access Pass for only $199.

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Learn the most effective way to fundraise April 4th-5th, 2016

Wild Woman Fundraising

I was going to ask you what’s the most effective way to fundraise. Once we have that sort of philosophical understanding of the differences between fundraising and sales, we can then really move forward and be effective.

10 Best Cause Marketing Promotions of 2016 [SLIDESHARE]

Selfish Giving

10 Best Cause Marketing Promotions of 2016 from Selfish Giving Welcome to my annual 10 Best Cause Marketing Promotions of 2016. My 10 Best posts are by far the most popular piece of content I’ve ever published on my blog – or anywhere else for that matter.

Reader Questions: What are the best fundraising blogs & books?

Wild Woman Fundraising

Raise More Money: The Best of the Grassroots Fundraising Journal By Kim Klein and Stephanie Roth. BEST FUNDRAISING BLOGS! CopyBlogger helps you become a more effective writer. If anyone else wants to weigh in with the best fundraising blogs and books, please leave a comment!

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10 Messengers Who Are More Effective Than You

Fundraising 123

This means that you can have the best message in the world, but if you’re the only one saying it, that may not be enough. . There’s no denying we’re in an age of unprecedented level of skepticism about traditional sources of information. People don’t put much stock in the words of marketers, politicians, government representatives, companies, or even charities. We tend instead to trust people we perceive as like us—or at least those who seem not to have selfish motives for their opinions.

The best way to predict the future is to invent it


More effective outreach at greatly reduced costs; Less waste. The post The best way to predict the future is to invent it appeared first on MarketSmart | . I was tired of waiting.

Communications Team Models: What’s Best for Your Nonprofit?

Kivi's Nonprofit Communications Blog

Only two of the team models — Integrated and Centralized — performed well on the various questions we asked about communications effectiveness.

FINALLY REVEALED: Dr. Russell James’ secrets to conducting donor surveys


He’s back! And this time he’ll be talking about one of my favorite subjects — donor surveys. Sure, I’ve got some experience in this area. MarketSmart has been conducting surveys on behalf of hundreds of nonprofits in 4 countries around the world.

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The 4 Best Examples of Non-Profit Video Storytelling - Guest Post

Social Media Bird Brain

When it comes to non-profits, it’s an impossibly effective medium for really. Here''s the second of three guest posts on the subject of storytelling for your nonprofit through videos. Guest blogger Madeleine Hammond is a Marketing Executive at Skeleton Productions, a UK based corporate video production company. An oldy but a goody - the storytelling arc is a proven staple to video marketing. video storytelling video production Madeleine Hammond Skeleton Productions Small nonprofit

The Best in Social Marketing in 2013

Social Marketing and Social Change

This year I was able to curate the best writing in social marketing over the past 40 years into a 6 volume series on Social Marketing. Enjoy your reading and my very best for a great 2014!

Essential Nonprofit Marketing Guidance: The Best of 2010

Getting Attention

2010 delivered cause-marketing shockers, highly-effective disaster relief communications, a tougher-than-ever fundraising environment and the continued emergence of Facebook, even as the basics remained the cornerstone of nonprofit marketing impact.

The 5 Best Leadership Books for Nonprofit Leaders

Fundraising Coach

It''s our responsibility to learn how to do that most effectively. If we took to heart that a person''s name is the sweetest sounding word in any language, we''d cut the "Dear friend" letters and be much more effective at our fundraising.

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12 astounding ways engagement fundraising can help you right now


Engage all of your high-value supporters cost-effectively using a carefully balanced mix of digital technology and traditional channels. Here are a dozen ways engagement fundraising helps nonprofits all around the world.

The 10 Best mHealth Papers of 2012

Social Marketing and Social Change

The mobile health (mHealth) space, especially as it relates to health behavior change and chronic and infectious disease management , has been a long running theme of mine for increasing reach, effectiveness, efficiency and equity of interventions.

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Your steering wheel: the single most important tool for making effective fundraising asks

Fundraising Coach

I''ve received emails, tweets, and comments saying this was the best post they''ve seen in years. The most effective technique I''ve seen is having clients repeat the solicitation wording over and over. You''d be surprised at what can be effective!

Is Your Nonprofit a Dabbler in Social Media or an Effective Power User?

Fundraising 123

Nonprofits and Social Media: It Ain't Optional defines the difference between those nonprofits that use social media very effectively and those for whom it is a waste of time. For example, the survey that underlies the report revealed that while 95% of the surveyed nonprofits have a Facebook page, only 22% thought that page very effective. Social media is about increasing cost efficiency and marketing effectiveness. Tags: Social Networking Best Practices

Best Practices for Mobile-Friendly Email Design


Below are some standards and practices we have found that work best for rendering emails on both mobile screens and desktop monitors. A mobile optimized layout , because of its limited width, is best reduced to a single column.

The Best of Social Marketing in 2014

Social Marketing and Social Change

I have, and was stunned by the lack of citations to research studies about the effectiveness of social marketing (my highest count was 10 - about as many as are in this post, and was something I deliberately set out to change with my book ). I have heard from colleagues that they wouldn’t, or couldn’t, teach a course in social marketing in their department using available textbooks because there was a lack of ‘scientific rigor’ in them (or words to that effect).

The Secret to Effective Fundraising Premiums

Fundraising 123

For more on the deleterious effects of premiums, read the Agitator.) Fundraising Best Practices At the recent Nonprofit Technology Conference, I was asked about donor premiums -- those return address labels, mugs, etc. given to people in exchange for making a donation. .

How to write effective fundraising letters

Fundraising Coach

In writing up a project for a client, I drafted this short reminder on how to write effective fundraising letters. There is an effective P.S. Studies consistently show that the second thing people look at is the P.S. So craft a postscript with. I’d experiment to see what works best for your donors. Test it out and use whatever works best. Test some variations and then use the one that gives you the best response.

The Best of Social Marketing in 2012

Social Marketing and Social Change

Effects of condom social marketing on condom use in developing countries: a systematic review and meta-analysis, 1990-2010. This article builds on the 2009 Institute of Medicine report by proposing an integrative framework to effectively organize both research and practical action.

Nonprofit blog carnival: Your 25 pieces of best advice

Nonprofit Marketing Blog

A carnival is a mix of contributions from bloggers and readers on a shared theme, and I chose the theme, “best advice.”. I asked you the following question: What was the one, best piece of professional advice you ever got and why?

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Top 100 Best NGOs

The Agitator

On Friday, while Tom was busily angering and agitating our readers by singling out non-generic names of subscribers, I received a note from our friends at Daryl Upsall Consulting International in Madrid alerting us to a recently published list of “The Top 100 Best NGOs ” in the world. EFFECTIVENESS. Outcomes over inputs/wider flow-on effects/donor-driven vs. needs driven.

Ep225: How National NPOs Can Work Effectively with Field Offices on Corporate Partnerships

Selfish Giving

The findings give nonprofit professionals actionable insights based on data and best practices shared by 50+ leading nonprofits.

Best Photos & Captions for Persuasion Power

Getting Attention

Q: D ear Nancy, I’d love your advice on how to write effective photo captions. What captions work best? Subjects who made eye contact with the camera are best. And captions are the best text placement you have. I’ve found that a brief caption that clearly ties your photo to the story you’re telling in your blog post or appeal letter, and includes a call to action, is the best way to go.

The Best Fundraising Ideas: What Makes Something an Excellent Fundraising Idea?

Fundraiser Ideas

Finding the best fundraising ideas can be challenging for administrators. Tried and true methods may lose their effectiveness over time, while trying new approaches can sometimes cause concern among established donors. The best fundraising ideas typically arise organically as part of the normal operations of the charity or nonprofit institution.

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Pitching Your Cause: Effectively Working with the Media to Spread Your Story

Fundraising 123

Who's the best person to contact at media outlets when my organization has news? Download the audio recording below 'Related Documents'! As your organization works to stay top of mind for supporters and the media, you may be feeling overwhelmed by the prospect of public relations, pitches and press releases. You think to yourself: What grabs a reporter's attention? How can I increase the chances of my event being covered?

How You Can Get More Money Through Direct Mail: Interview with Jules Brown of “Dear Joan”

Wild Woman Fundraising

Experience has shown that there are other more cost effective recruitment channels than cold mail. Image Creative Commons "Money" by Stuart Dootson). I’m so excited to share this interview with you! I interviewed Jules Brown!