The 2016 - 2017 Best Nonprofit Conferences Calendar

EveryAction

Thousands of nonprofit pros rely on our annual Best Nonprofit Conferences Calendar to discover skill-building, strategy-slaying, network-enhancing nonprofit events. Attract more attendees with a sweet Best Conference badge for your website - just email us!

The 2016 Best Nonprofit Conferences Calendar

EveryAction

In the past year, thousands of nonprofit pros took advantage of our definitive Best Nonprofit Conferences Calendar, and we're so excited to share our brand new 2016 list! On the list and want a sweet Best Conference badge for your website?

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Just What is Corporate Social Responsibility?

Cause Related Marketing

What do people mean these days when they speak of corporate social responsibility? So how are we supposed to navigate the thicket of sometimes competing and oftentimes perplexing conundrums framed as issues of corporate social responsibility?

How to Attract Corporate Partners with Your Nonprofit Website

Selfish Giving

If I was a potential corporate partner visiting their web site for the first I would definitely think I was on the right track. Most nonprofits don't think of their websites as calling cards for their donors - and especially not for potential corporate partners.

5 Ways to Thank Corporate Sponsors with Social Media (Without Posting Ugly Logos)

J Campbell Social Marketing

We’ve all seen it – a nonprofit website or Facebook Page filled up with pixelated, cut-off corporate logos, often accompanied by a generic caption such as “Thank you so much to Great Local Business for sponsoring our gala.”. Film a short video of the corporate sponsor, in their words.

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Personal Branding Within The Corporate Workplace

Diva Marketing Blog

His idea was employees were more than cogs in a corporate wheel. For instance it strengthens corporate branding both internally and externally. Do you remember Tom Peters’ innovative Fast Company article The Brand Called You ?

10 Best Cause Marketing Promotions of 2016 [SLIDESHARE]

Selfish Giving

10 Best Cause Marketing Promotions of 2016 from Selfish Giving Welcome to my annual 10 Best Cause Marketing Promotions of 2016. My 10 Best posts are by far the most popular piece of content I’ve ever published on my blog – or anywhere else for that matter.

The Holy Trinity of Corporate Social Responsibility

Cause Related Marketing

It’s becoming increasingly clear to me that companies which face the consumer better do three things well: practice corporate social responsibility; have a strong green tint; and, engage in cause marketing. But the corporate environment has changed. Now companies like Starbucks have altered consumer expectations and demands of what corporate social responsibility means. Like no other large company, Starbucks practices the Holy Trinity of corporate social responsibility.

Corporate Social Responsibilty and the Affluent Traveler

Cause Related Marketing

What do affluent travelers want from airlines, hotels, resorts, tour operators and cruise lines when it comes to corporate social responsibility? What all this suggests to me is that companies in the travel business need to put their environmental, corporate social responsibility and cause marketing bona fides closer to the decision point. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns.

3 steps to better corporate partnerships

Nonprofit Marketing Blog

The best partnerships share an audience. If you don’t drive business value for your corporate partner, the partnership is always at risk. While social good is an aim that all of us - including our corporate partners - support, the partnerships that last are those that drive business results beyond a brand halo.

Corporate Citizenship In a Time of Occupy Wall Street

Cause Related Marketing

Boston College Center for Corporate Citizenship released its annual CSR Index the other day even as Occupy Wall Street and its satellite efforts continue their protests that are, in part, anti-corporate. Americans want corporations who are better actors.

Three tips for dealing with corporate partners

Nonprofit Marketing Blog

Yesterday, I posted on four things you need to know before pitching a corporate partner. 2) Companies do best when focusing on their firms’ work to advance social good as a whole company, not necessarily how each product is a reflection of those policies. 3) Companies don’t want to appear self-serving with their corporate social responsibility, because that can backfire.

Some people find me abrasive. Here’s why.

iMarketSmart

One of my best friends died last year at 54. Fundraising Philosophy/motivation best practices for fundraising charitable giving donor retention engagement fundraising managing change in nonprofit organizations non profit core values non profit work culture nonprofit corporate culture organizational culture non profit organizationsRecently I was told, “Greg, you are one strong cup of coffee.” ” I like that. Here’s why I am the way I am: 1.

Reader question: How do I get a corporate grant?

Nonprofit Marketing Blog

Today, I’m answering another reader question: What are your suggestions for approaching corporations about giving to our non-profit? What’s the best way to handle this? Do your homework on the corporation and frame your issue according to what you learn about the company’s top philanthropic and business agendas. The ones with grants have specific request methods.

Recruit More Sponsors, Corporate Partners with Inbound Marketing

Selfish Giving

I’m sure this approach is new to most development professionals who work in sponsorship, cause marketing and corporate partnerships. Here’s how I used inbound marketing to recruit corporate partners for cause marketing programs at a Boston hospital.

The 4 Best Examples of Non-Profit Video Storytelling - Guest Post

Social Media Bird Brain

Guest blogger Madeleine Hammond is a Marketing Executive at Skeleton Productions, a UK based corporate video production company. Here''s the second of three guest posts on the subject of storytelling for your nonprofit through videos. An oldy but a goody - the storytelling arc is a proven staple to video marketing. When it comes to non-profits, it’s an impossibly effective medium for really. video storytelling video production Madeleine Hammond Skeleton Productions Small nonprofit

Infographic: Inside the mind of a KICKASS community manager!

Wild Woman Fundraising

Are you updating a website or blog for your nonprofit, charity, or corporation? Are you tweeting for your cause or company? Are you posting on facebook for your cause? Then you’re a community manager. Which would you rather be? This guy? Or her?

Essential Nonprofit Marketing Guidance: The Best of 2010

Getting Attention

Busted Nonprofit Brand: Anatomy of a Corporate Sponsorship Meltdown (Case Study).

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Do Corporate Social Responsibility Practices Raise Employee Productivity?

Cause Related Marketing

Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns. Sanja Pekovic Corporate Social Responsibility Pascal's Wager Blaise Pascal Magali Delmas cause marketing

New Resources for Nonprofits Focused on Cause Marketing, Corporate Partnerships

Selfish Giving

I’m always looking for the latest information on cause marketing, sponsorship and corporate partnerships. Wondering what the best of the best were in “Pinktober”? What resources for cause marketing and corporate partnerships are your favorite?

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Outside Magazine's 'Best Places to Work' and Cause Marketing

Cause Related Marketing

The electrons were barely dry on yesterday’s post about cause marketing and Fortune’s ‘100 Best Companies to Work For’ list when I got an email from a friend in the outdoor business. Indeed Outside magazine also publishes an annual list of the ’ 50 Best Places to Work.’

The Best of Social Marketing in 2014

Social Marketing and Social Change

Findings highlight why the societal impacts of targeting vulnerable populations through corporate location selection strategies should be fully considered in social marketing initiatives, especially given that unhealthy products with long term health risks are increasingly accessible. Keeping up with the evolution of social marketing research and practice can be a tough problem.

4 things you need to know before pitching a corporate partner

Nonprofit Marketing Blog

If you want to engage corporate partners, it’s important to understand both. So over the next three days, I’m going to share some interesting new research into how corporate social responsibility (CSR) and cause marketing can do that.

The Best of Social Marketing in 2012

Social Marketing and Social Change

By conducting a full market analysis, the disseminator will be prepared to decide which segments of potential user organizations to target and how to best position the evidence-based practice(s) for these targeted segments.”.

10 Types of Social Media Posts Every Nonprofit Should Be Sending

J Campbell Social Marketing

Information About Corporate Giving Programs. Information About Corporate Giving Programs. Many of your donors and volunteers likely work for companies that have extensive corporate philanthropy programs. Guest blog by Adam Weinger.

Making Your Cause Marketing Promotion Clear and Understandable

Cause Related Marketing

In the fall of 2012 the New York Attorney General’s office released Five Best Practices for Transparent Cause Marketing. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns. sustainability New York State Best Practices for Cause Marketing Reverb Corporate Social Responsibility Dave Matthews Band cause marketing

Cause Marketing or Corporate Philanthropy Program? It’s Not a Yes or No Question.

Cause Related Marketing

If your company is an active corporate cause marketer, should it also be an active corporate donor? Now Godiva almost certainly didn’t write the headline for the release I saw, but a quick reading made it clear that what Godiva was announcing was more a cause marketing than a corporate philanthropy effort. Companies that do cause marketing should also be active donors to nonprofits, whether through a corporate foundation or by just writing checks.

The Best Event I Ever Had

Fundraising 123

My best event ever was not even my event at all. EventsNow allows you to easily and quickly create a customized event page, sell tickets and corporate sponsorships, and ask for donations from those who can't attend. I know that does not make sense, but please allow me this brief explanation. After over 17 years of planning, I was just recovering from a huge fundraising event.

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The People Who Communicate Corporate Social Responsibility Can't Make a Business Case For It

Cause Related Marketing

The poll, from Ragan Communications and Pollstream follows a 2008 study from IBM ( covered in this space ), that reported that corporate executives want to see more CSR, too, and were devoting resources to it.

One thing you’ve probably done to jeopardize your sponsorship

Wild Woman Fundraising

One of the things I’ve been learning about is the risks you run when you have sponsorships from corporations. Have you ever thanked a sponsor from the stage? Did you pay careful attention to your wording? Probably not, right?

You Deserve A Voice. Voting With Your Dollars is Not Enough

Wild Woman Fundraising

So honestly, cause marketing, can you honestly say the best way to find a cure for breast cancer is to buy some Campbell’s soup or get a Breast Cancer Visa? Apparently these big corporations believe in socialism when it comes to bailouts, but market capitalism when it comes to profits.

Are You Ready for the Future of Corporate Partnerships?

Selfish Giving

I’m excited to be speaking at The Future of Corporate Partnerships Conference in London on May 16th! How does it differ from sponsorship and other forms of corporate giving? That’s what makes May 16th such a great opportunity for corporate fundraisers.

A response to “Bad Nonprofit Consultants” from Inside Philanthropy

Wild Woman Fundraising

There may not be regulations on consultants, but I do my best to be transparent, which means I disclose exactly how much I’ve personally raised with the methods above. One consultant cannot transfer 10 relationships with corporations to a nonprofit to get those sponsorships.

Do you have people from the community you help on your board?

Wild Woman Fundraising

Otherwise it is, at best, a band-aid. They were living by picking trash and most had a lean-to or at best a concrete walled room with a mat to sleep on. Sent with the best intentions, but economically devastating.

Pump Up Your Nonprofit’s Facebook Page with These 10 Tips

Fundraising 123

People are becoming inundated by corporate, branded Facebook posts. Social Networking Best Practices At the Social Media for Nonprofits conference, Carie Lewis of the Humane Society of the United States shared how her organization''s Facebook strategy has raised about $200,000 per year.

New Advanced Webinar: Seven proven steps for highly successful corporate partnerships

Wild Woman Fundraising

Webinar title: Seven proven steps for highly successful corporate partnerships. Do you want to move beyond sponsorships and take your relationships with your corporate donors to the next level? In it, we’ll cover: How to find the best partners.

Get Your Dream Job

Wild Woman Fundraising

Interviews with successful fundraising and nonprofit professionals: PLUS: One of the best fundraising job cover letters ever written, that got me an interview 3,000 miles away at a nationally known and respected nonprofit.

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Want to get that next grant? 5 steps to start building relationships with foundations

Wild Woman Fundraising

When they say yes, send them your best paper newsletter with a little note from you attached, explaining the most poignant stories from your programs. Uncategorized corporate foundation grants foundation board members foundation grants foundations government grants Grants grants 101 how to build a relationship with foundations how to get foundation grants keeping in touch mazarine treyz private foundations program officer reader questions relationship building

Which is more important? Fundraising or The Olympics?

Wild Woman Fundraising

Olympics corporate are just not making any friends at all. How low will the Olympics stoop for their corporate sponsors? In last year’s weightlifting world championships, she bested every other American—both female and male. This seems about right.

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Developing a Plan to Approach Companies

Fundraising Coach

It could be the CEO, or it could be a community relations director, or head of a corporate foundation. Once you’ve determine if there is a corporate foundation, you can focus your research efforts on the foundation. Determining the Company’s Areas of Interest The information you’ve filled in on you grid for those companies that have a corporate foundation will help make it easier to determine whether the company’s interests match your organization’s needs.