Engagement Fundraising in 7 simple bullet-points

iMarketSmart

Prioritize- Prioritize the leads (hot, warm, cool, cold, and opt-out). Arrange calls and visits- Reach out to meet with the hot (and some warm) leads. Mix up the soup bowl- Continue engaging politely, consistently, and persistently while always offering your leads opportunities to move forward in the consideration process or opt-out. Focus- Focus your marketing (especially your expensive marketing like face-to-face meetings) on people who have a lot of money.

How you can email your supporters every single day

iMarketSmart

I realize you and your communications team members probably just fell out of your chairs. If you do, your supporters will welcome your email communications the same way they welcome their best friend’s emails. Also, that’s why so many people either opt-out of receiving your organization’s emails or ignore them altogether by filtering them into their ‘trash’ folders. Until, finally, you throw her out and change your locks.

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The 8 Components of Engagement Fundraising

iMarketSmart

In fact, you can tie together the first three components above with this one to provide your high-capacity supporters an opportunity to fill out a donor survey so they can express why they care, how they want to give, and when. MarketSmart has sent out millions of donor surveys on behalf of our clients, and their supporters show their appreciation by giving more. For some charities, the best ones might be webinars, free content, checklists, and so on.

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Email List Predicament: Is This OK?

Kivi's Nonprofit Communications Blog

There are “best practices&# that various experts share, but it’s easy to find plenty of inconsistencies and conflicting advice online, and each bulk emailer seems to have its own rules. There’s what “everyone else&# is doing, which may or may not reflect the law or best practices! The problem is we are purchasing the congressional contact information and these contacts did not opt-in. So, we need some help to sort this out.

3 questions to ask before you spam, spray and pray

iMarketSmart

2- Did you give your direct mail supporters a chance to opt-out of getting your communications? But why not give people on your list the opportunity to opt out? When done right, email and print work very well together to produce results. But too many nonprofits turn those effective channels into “spam” and “junk mail.” ” I call this brand of offensive, obnoxious, and irritating marketing “spamming, spraying and praying.”

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The 8 Core Components of Engagement Fundraising and Why You Desperately Need Them

iMarketSmart

In fact, you can tie the first three components (mentioned above) together with this one to provide your hi-capacity supporters an opportunity to fill out a donor survey so they can express why they care, how they want to give and when. I know because MarketSmart has sent out millions of donor surveys on behalf of our clients each year and their supporters show their appreciation by giving more. Ask them to opt-in and make it easy for them to opt-out.

Is Your Nonprofit's Website Driving Donors Away?

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I''ve got a few questions to run by you to figure out if your nonprofit''s website is doing all it can to bring in donations. It''s best to make the form simple and don''t ask for too much. B) We have an email list and send a newsletter out every few months. C) We have a snail mail newsletter that goes out semiannually. Make it clear that when someone gives you their email address for a downloadable asset, they''re automatically opting in to your subscriber list.

Why Email? Reasons to Love Email Marketing

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You should be tracking your responses and testing content and subject lines to determine which emails work the best for your audience. You can also see who shared your email on social networks, who has signed up and who has opted out. . Nonprofit Marketing Best PracticesWith the right email marketing service, like EmailNow , you can create powerful, effective branded messages that get the results you want.

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Variety is the Spice of Email

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Check out some of Emma’s advanced personalization options here.). Experiment with sending frequency, and compare opens, clicks and opt-out rates to gauge your audience’s engagement. Email 101 Best Practices Quick TipsTrying something different can be a bit unnerving, require a few rounds of testing and even a little research. Why would you want to take on something that sounds like, well, a lot of work? The answer is simple.

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Should You Contact People Who Unsubscribed from Your Email List?

Kivi's Nonprofit Communications Blog

Better Opt Out Pages. We talk more about opt out pages in these blog posts: You Need to Fix Your All or Nothing Email List 3 Nonprofit Email Unsubscribe Pages That Might Inspire You Best Practices for Your Email Unsubscribe Page. No, you shouldn’t.

This is what a fundraising email looks like

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And in terms of email marketing best practices, this email is also very effective: The email includes an opt-out link at the bottom. I am flying out now to help the Assistant State Vet coordinate NGO resources. Best, Dick This message was sent to XXXX. Tags: Email 101 Best Practices Nonprofits often email us here at Network for Good asking for examples of a fundraising email.

When to Switch Email Campaign Service Providers

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For example, if your campaigns are experiencing a high bounce and/or opt-out rate, it may not be the fault of the ESP. What other list-building practices might you need to tweak? Export invalid (bounced) e-mail addresses and opt-outs from the old ESP and import clean addresses to the new ESP. Contact us if you have any questions and be sure to check out a free webinar to learn more. Tags: Email 101 Best Practices

How to Use Email to Build Relationships and Achieve Marketing Glory

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But, with great power comes great responsibility: In email marketing it's easy to talk only about ourselves or to treat our supporters like ATMs (which, by the way, they're not so fond of) when reaching out is as easy as clicking "Send." Based on the information you collect from your subscribers over time, you can reach out to folks based on their geography, demographics, or even their response history. Tags: Email 101 Best Practices

The New HIPAA Rules and What They Mean to Fundraisers

JCA Insights

The entire document is 563 pages ([link] ; this article focuses on the changes that affect fundraising, broken down into three main points: 1) the additional information fundraisers may access, 2) stronger opt-out requirements, and 3) the penalties for violating of the new rules. Stronger Opt Out Rules. That can create a lag between creating a mailing list and updating to the opt out list. Have you developed your Notice of Privacy Practices (NPP)?

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Week of Freebies! Day 4: Email Metrics Explained

Kivi's Nonprofit Communications Blog

Unsubscribe or opt-out rates. Looking for someone to keep up with best practices and the latest trends in nonprofit marketing and fundraising? That’s a savings of $200 off the regular price and comes out to less than $10 a week. Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies. . You don’t have to have a math degree in order to make sense of your email metrics.

Should You Use Pre-Checked or Unchecked Opt-In Forms?

Kivi's Nonprofit Communications Blog

We are currently using an “opt out” function. But we wonder if this is the best way to collect interested prospects. And are we following best practices and/or legal compliance rules? Canadian spam laws require an explicit opt-in, where you use a separate check box for the email opt-in, and the check boxes can’t be pre-checked. however, they do have different levels of user permission from least permission (worst) to most permission (best).

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Learning About Email at #15NTC

Kivi's Nonprofit Communications Blog

Start with these best practices: 1. This is known as a “double opt-in.” Opt-outs – You must have an unsubscribe link in your emails, and make sure they can unsubscribe easily (as opposed to making them log in to edit their subscriptions). 19 When I go to the Nonprofit Technology Conference, I try to attend sessions that will be helpful to our readers back home who couldn’t make it to the conference.

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Capital One® Card Lab Connect: Tips for Great Emails

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A key portion of your affinity card program is regularly reaching out to current card users and potential card users. Be sure to exhibit best practices when it comes to effective call-to-action messaging: be specific in what you're asking; be direct with your "ask"; be crystal clear about the benefits and rewards of taking the action (signing up, in this case); and, make your appeal easy to imagine completing.

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100 hours: Turning media spikes into leads (Alia and Mark)

Sea Change Strategies

The current industry-standard best practices for doing this would include: Amplification of traffic via blogs, Twitter and online PR. The best way to amplify traffic is develop one or two clear calls to action and ask bloggers, tweeters, etc. Growing an email list is a crucial element for non profits to build their movements, cross promote their social media, and raise more money.

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Benchmarks. Don't Leave Home Without Them!

Marketing for Nonprofits

Usually we respect each other’s skills but when it comes to email marketing – the opinions roll-out! Without benchmarks, or a guide to best practices in email marketing and fundraising, it’s tough to chart a smart course. Luckily, the annual eNonprofit Benchmark Study by M+R Strategic Services and NTEN helps put an end to these drawn-out conversations. Take this finding as a license to keep fear out of your communications planning.

More On Website Usability Testing

The Agitator

So often NPO sites seem to go out of their way to make the key objectives of the site difficult. You never know if the person who opts out before leaving their email address and permission to contact them is you next legacy donor!" It really gives a good breakdown of some nonprofit website design best practices.

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