Here are my IN’s & OUT’s for 2019… what do you think about them?

iMarketSmart

Facilitating an exchange of value (fundraising). Being disrespectful, interrupting & annoying supporters. Spray-n’-pray marketing. Show up n’ throw up presentations. Treating donors like ATM machines. Asking for money (begging). Counting numbers of new Legacy Society members.

Cold calling major donors to arrange appointments doesn’t work— but this method does

iMarketSmart

And, an exchange of money only happens when a proper exchange of value exists. In other words, we practice what we preach. No one likes getting cold calls and you probably don’t like making them.

Work 205

Automated Cultivation vs. “Moves Management”

iMarketSmart

It places emphasis on taking notes to document the moves, which is a good practice for ensuring that the relationship-building process garners the attention and focus it deserves. I think that would really be the best approach, a blending of the two!

9 Tips to Help You Start and Maintain a Major or Legacy Giving Conversation

iMarketSmart

” Remember, the “ask” is much easier when the donor is comfortable and sees that their exchange of money will provide them with some type of value. Fundraising best practices for fundraising best practices for planned giving charity blog cultivation for major gifts cultivation for planned giving donor cultivation engagement fundraising major gift fundraising Philanthropy philanthropy blog

Does fundraising training focus too much on the ask?

iMarketSmart

Then, as the relationship grew and both of you realized you had things in common (and could exchange value with one another in ways that benefited both of you), you began to feel good and satisfied. Often I find that major gift (and legacy gift) fundraising education, training, and advice places too much emphasis on ‘the ask’ Yet, in many ways, the ask is the smallest part of most fundraiser’s jobs.

Why reciprocity must be an essential tool in your fundraising toolbox

iMarketSmart

Here’s why: The law of reciprocity (that everyone on earth obeys) usually leads to unfair exchanges.

Tools 130

Is Your Nonprofit's Website Driving Donors Away?

Fundraising 123

It''s best to make the form simple and don''t ask for too much. If you''re 0 or 1 for 3, don''t worry—the best part of the web is that it can change! Web Site 101 Best Practices This is a test. I repeat, this is a test.

Do major gift and planned gift staff need “sales managers”?

iMarketSmart

Any exchange of money occurs because a person sees value in giving away their hard-earned cash. The best authority on this topic (in my opinion) is Mike Weinberg. Fundraising Major Giving Planned Giving strategy accountability best practices for fundraising charity blog cultivation for major gifts cultivation for planned giving fundraising tips Lead Generation major gift marketing sales managersSales managers? But we don’t sell anything! Actually, you do!

Sales 100

The Secret to Effective Fundraising Premiums

Fundraising 123

given to people in exchange for making a donation. . Fundraising Best Practices At the recent Nonprofit Technology Conference, I was asked about donor premiums -- those return address labels, mugs, etc.

It’s time for the nonprofit sector to stop whining about Donor Advised Funds

iMarketSmart

They have failed to recognize that any exchange of money occurs as a result of a value proposition. Fundraising Major Giving Planned Giving best donor advised funds best practices for planned giving donor advised fund advice donor advised funds irs donor advised funds rules how does a donor advised fund work major gift cultivationI’m getting really tired of hearing people complain about donor advised funds.

Donors 109

No Rhythm Required: 4 Steps to Making Your Marketing Sing

Fundraising 123

Here are a few examples of things you're providing with your benefit-exchange: happiness, convenience, power, safety and so on. Tags: Nonprofit Marketing Best Practices Any traditional marketing 101 course will tell you about the magical quartet that composes the music of the marketing mix: price, product, placement and promotion (or, the "Four Ps").

Price 109

Are Membership Dues Deductible?

Fundraising 123

Hayes Presidential Center, Fremont, Ohio Answer: The difference in amount that the member may deduct as a charitable contribution exists because some charities provide goods and services in exchange for dues. Tags: Fundraising Best Practices Some nonprofits say yes, some say no. What does the IRS say?

The 2019 Best Nonprofit Conferences Calendar

EveryAction

If you loved our 2018 Best Nonprofit Conferences Calendar get ready for our new, improved, and updated 2019 calendar! We've searched far and wide for the best and brightest nonprofit conferences from all around the country! Best Nonprofit Conferences Calendar 2019.

Announcing the Name It! Podcast!

Wild Woman Fundraising

It’s about anti-oppression best practices and justice. International Media and Business Exchange with MBC Television and Yonsei University in Seoul, South Korea covering global affairs in East Asia. Welcome to Martin Luther King Jr. And welcome to our new podcast!

What’s Essential to Good Nonprofit Communications in 2017?

Kivi's Nonprofit Communications Blog

Fashion essentials change from person to person, but as a nonprofit communicator, you must have these 6 essentials to do your best work in 2017: How to schedule your communication s with editorial calendars and other planning tools. Little black dresses and pumps. Blue jeans and flats.

The 2016 - 2017 Best Nonprofit Conferences Calendar

EveryAction

Thousands of nonprofit pros rely on our annual Best Nonprofit Conferences Calendar to discover skill-building, strategy-slaying, network-enhancing nonprofit events. Attract more attendees with a sweet Best Conference badge for your website - just email us!

The 2018 Best Nonprofit Conferences Calendar

EveryAction

If you loved our 2017 Best Nonprofit Conferences Calendar get ready for our new, improved, and updated 2018 calendar! We've searched far and wide for the best and brightest nonprofit conferences from all around the country! Best Nonprofit Conferences Calendar 2018.

The 2016 Best Nonprofit Conferences Calendar

EveryAction

In the past year, thousands of nonprofit pros took advantage of our definitive Best Nonprofit Conferences Calendar, and we're so excited to share our brand new 2016 list! On the list and want a sweet Best Conference badge for your website?

Opportunities for my Readers

A Small Change

Link Exchange: If you have a nonprofit or philanthropy blog I’d love to talk about including you in my blogroll. Link exchanges are a great way to increase your ranking on Google and other search engines. Online Fundraising Campaigns : In an effort to create best practices and industry standards for online giving, I’m collecting stories about what does and does not work in online fundraising.

Inclusive Conversations: Are Your Communications Making FRIENDS or FOES with People of Color?

Kivi's Nonprofit Communications Blog

The Denver Foundation Inclusiveness Project concluded: “Despite well-known shifts in demographics in the United States, most fundraising practices in mainstream organizations still target the ‘traditional’ donor: wealthy, older, and white. Best Practices in Diverse Communications.

Grow your email list without spending money

DonorDigital

We’ve compiled a guide to the best free strategies to build your file without spending a dime. A best practice is to place the organic email signup box above the fold on your home page—top right is a typical spot. Example from No Kid Hungry (click to enlarge): List exchange.

List 100

Flying Blind Fundraising

The Agitator

Same old, same old for us fundraisers despite what happens in other fields — e.g. medicine, commercial marketing — that routinely revise their ‘best practices’ based on research and empirical insights. And often we even ‘exchange’ her name with dozens of other organizations that, in turn, rain down a hail of competing information before we’ve even had a chance to ‘bond’ with her.

Cause Marketing vs. Sponsorship – What’s the Difference?

Selfish Giving

Recently I presented at the AFP Toronto congress, a national gathering of nonprofit professionals, on cause marketing trends and best practices. It is essentially an advertising expense paid in a commercial exchange for a corporate recognition tied to the cause.

Year-End Fundraising in Review: Innovations with website donation pages

DonorDigital

Every December I review nonprofit donation pages to see who’s innovating and what techniques marketers feel strongly enough to put into practice at year-end, when so many dollars are on the line.

Interview with Brian Solis Author of The End of Business As Usual - Part I

Diva Marketing Blog

I study social media programs by the thousands and I have to tell you, there are amazing examples and best practices out there. For every person who happens onto those interactions (random or deliberate) these exchanges become part of a shared brand experience.

Affordable New Tools and Strategies for Online Activism | Network for Good Learning Center - Learn how to raise money online for your nonprofit

delicious NonprofitMarketing

GoingOn hosts your network for free in exchange for letting them serve ads on your site. Tis the season for email marketing. We can help.

The Challenge of Health Communication Research for Health Policy

Social Marketing and Social Change

On the other hand are proposals for a logical set of controls and processes for allocating scarce resources to people in the community (as well as debates as who is ‘in the community’ and who is not, for example, undocumented immigrants), the use of economic analysis to set priorities as to where returns on public investments are most likely to occur, and the struggle to incorporate evidence-based decision-making into health policy debates and health care practice.

What Are Grant Donors Looking For? Capacity Building and Getting More Bang For the Grant Buck.

Seeking Grant Money Today

to provide tangible examples of design options, best practices, and common challenges of [Long Term Capacity Building (LTCB)] initiatives. By working across multiple organizations and sites, the foundation achieves economies of scale and also provides additional benefits to participating grantees by linking them through meetings, peer exchange, and training opportunities.

Paper 40

Where Does 'Transparency' Fit In The New Social Media Marketing Model?

Diva Marketing Blog

In an environment where your changing avatar is accepted as your image to the world, where people exchange ideas that frequently lead to business opportunities and where 'real' friendships are formed it was important to have a few boundaries that could help establish trust. We would like to ask you: What are the practices that you think should be followed? I see that as a practical approach, but the twittering and blog commenting should be disclosed with the author's true identity.