5 best practices for delivering progress reports to your major gift and legacy supporters

iMarketSmart

Here are my 5 best practices for delivering fundraising progress reports: 1. The post 5 best practices for delivering progress reports to your major gift and legacy supporters appeared first on MarketSmart | .

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6 best practices for delivering progress reports to your major gift and legacy supporters

iMarketSmart

Here are my 5 best practices for delivering fundraising progress reports: 1. Tony Robbins , author of Money: Master the Game, discussed ‘ How Progress Equals Happiness ‘ earlier this year on Oprah’s digital web-show – #OWNSHOW. So true!

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Nonprofit Videos: Best Practices and Benchmarks

Kivi's Nonprofit Communications Blog

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Best Practices for Mobile-Friendly Email Design

DonorDigital

Below are some standards and practices we have found that work best for rendering emails on both mobile screens and desktop monitors. A mobile optimized layout , because of its limited width, is best reduced to a single column.

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Pinterest Best Practices

Fundraising 123

Decide how you can tie the right social components together to best achieve your goals and grow your relationship with your supporters. If your nonprofit is looking to spice up its Pinterest page, here are some tips: 1. Try infographics. .

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Transparency & Cause Marketing: 5 Best Practices

Selfish Giving

Last month, the New York Attorney General issued guidelines entitled “Five Best Practices for Transparent Cause Marketing.” Cause Practices cause marketing new york attorney general guidelines transparencyOh, really. What portion of portion of proceeds?

Most fundraisers use email the wrong way

iMarketSmart

Digital Marketing Fundraising Major Giving Planned Giving strategy best email fundraising appeal best practices for fundraising best practices for planned giving charitable giving cultivation for major gifts cultivation for planned giving donor cultivation donor retention email fundraiser engagement fundraising fundraising email best practices fundraising email ideas nonprofit marketing Philanthropy Strategy

Almost four years ago I declared: “The Fundraising Pyramid Is DEAD!”

iMarketSmart

Is the fundraising donor pyramid dead? Recently I was reminded of a blog post I wrote four years ago that got a lot of attention. Some of the reactions were not so kind.

Engagement Fundraising in 7 simple bullet-points

iMarketSmart

Fundraising best practices for fundraising best practices in fundraising for nonprofits charity blog donor cultivation experience for donors/ prospects are: fundraising handbook pdf fundraising ideas for small nonprofits fundraising strategy pdf fundraising success magazine fundraising tips great fundraising letters major gift cultivation Planned Giving the seven key elements contribute to a successful event the worldwide fundraiser's handbook pdf

“Dear donor, you rock! Here’s why…” Jeff Brooks’ powerful donor outreach formula

iMarketSmart

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Poor Research & Undocumented Best Practices — Barriers To Growth, Part 6

The Agitator

You’d think a $300 billion industry like ours would have empirically based standards and practices readily available and accessible to all. After all, most sectors — ranging from apple growers to doctors and hospitals, and even zoos — have them. Fundraising doesn’t.

Serious major gift marketing is not for populists. Planned gift marketing is.

iMarketSmart

Fundraising Major Giving Planned Giving best practices for fundraising best practices for planned giving major gift cultivation major gift fundraising major gift marketing nonprofit marketing philosophy

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5 things you should do when you get a big bequest (to ensure that your marketing budget increases!)

iMarketSmart

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Stop complaining because your success is up to you

iMarketSmart

All of us have been there. Sometimes we find ourselves stuck in situations that just plain suck! Think yours is worse than someone else’s? Think again. Many felt that Jim Thorpe, a Native American from Oklahoma, was the greatest athlete of the 20th century.

Introducing the Engagement Fundraising Podcast – Now Available!

iMarketSmart

Fundraising apple podcasts best practices for fundraising best practices for planned giving components of engagement fundraising donor cultivation donor surveys itunes Philanthropy podcast principles of engagement fundraisingToday is a great day! I’m so excited to tell you about a brand new weekly podcast that I’m on all about engagement fundraising! Now available on Apple Podcasts is MarketSmart’s new podcast, Engagement Fundraising!

5 lessons fundraisers can learn from Subway (Yes! The sandwich shop)

iMarketSmart

Fundraising strategy best practices for fundraising charitable giving Charitable Giving Cultivation Copywriting direct marketing tips fundraising blog major gift fundraising strategy marketing tips nonprofit marketing Philanthropy

Here’s why when it comes to planned gifts, it isn’t necessarily ALL about the relationship

iMarketSmart

Fundraising Planned Giving best practices for fundraising best practices for planned giving charity blog nonprofit marketing Nonprofit Marketing Blog philanthropy blog planned giving indicators Planned Giving MarketingI have two questions that I ask people when they say that planned gift fundraising “is all about the relationship.” ” I ask, “How many gifts did you/your organization receive last year that ‘came over the transom’?

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8 Great Ways to End Emails or Letters

iMarketSmart

Cultivation starts and ends with great communication. Goodbyes are just as important as hellos. So here are some great ways to end emails you send to donors: 1. First name], I’m really counting on you!

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5 things great nonprofits do (according to Veritus Group)

iMarketSmart

Fundraising strategy best nonprofits to work for best practices for fundraising charity blog cultivation for major gifts donor cultivation fundraising tips great nonprofits most effective nonprofits nonprofit marketing philanthropy blog

8 Tips for a Mobile-Friendly Nonprofit Website

Fundraising 123

Try these best practices to help optimize your nonprofit website for mobile use and make your pages smartphone friendly: 1. Reduce your dependence on Flash, JavaScript, popups or other animations for best results – most mobile devices can’t correctly display content in these formats.

4 keys to fundraising success you might be overlooking

iMarketSmart

The best way to do this is by employing feedback loops that capture self-reported information and nonverbal, digital body language (such as clicks, views, downloads, time-on-site, etc.).

Here’s one great legacy giving promotion

iMarketSmart

Related posts: >> Why I like this ad. >> 5 of the best charity videos used to promote legacy giving. >> A terrific example of an online “engagement fundraising” effort for planned giving. I love this legacy giving promotion. It’s actually a placeholder for your beer!

7 things about email subject lines that will help you save the world

iMarketSmart

>> The Best Nonprofit Email Subject Lines of 2015. Firstly, email subject lines are actually headlines. The great advertising legend David Ogilvy once said, “On average, five times as many people read the headlines as read body copy.

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9 simple pointers for writing better emails and letters to your donors

iMarketSmart

Fundraising Lead Generation best fundraising emails fundraising email ideas fundraising emails best practices lead generation for major gifts major donor fundraising major gift fundraising blog marketing planned gifts nonprofit email marketing planned gift marketing ideasI failed to get into business school. I hoped to be a business major at the University of Maryland in the 80’s.

7 major principles for major gift fundraising (including planned gifts)

iMarketSmart

Reccomendations. >> Best practices in major gift fundraising. >> Cultivation of Major Gifts. >> How Many Prospects Do You Need? >> Top 10 Tips to Catapult Your Major Gift Fundraising.

How to use verbatims and digital body language to raise more money

iMarketSmart

If you really want to get to know them well, the best way to start at low cost is to simply ask them questions about themselves— preferably face to face or with a donor survey. Recently I was interviewed by a woman named Mazarine at Wild Woman Fundraising ! You can hear the interview here.

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6 big recommendations from Abila’s donor loyalty study about content.

iMarketSmart

Fundraising Major Giving Planned Giving strategy best practices for planned giving charitable giving tips donor retention donor study fundraising tips legacy gift marketing major gift fundraising strategy“Content is money!” ” That’s what Abila says.

Reader Questions: Does adding extra stuff your appeal mailing work?

Wild Woman Fundraising

First Name: Last Name: Email: Appeals Cultivating donors adding mailing inserts appeal letters Charity How To charityhowto direct mail best practices mazarine treyz nonprofit direct mail best practices nonprofit mailing tons of money in the mail

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A Brilliant Stewardship Plan for Legacy Society Donors From Down Under

iMarketSmart

Fundraising Major Giving Planned Giving strategy Charitable Giving Cultivation charity blog development stewardship plan donor cultivation plan donor cultivation strategy donor stewardship best practices donor stewardship ideas fundraising ideas nonprofit marketing strategies

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How to prep for your next big ask

iMarketSmart

Practice out loud. Lawyers practice law. Doctors practice medicine. Basketball players practice. Fundraising Lead Generation Major Giving Planned Giving asking for a donation best practices for fundraising How to ask for a donation philanthropy blog

RIDDLE: How do you measure the success (or failure) of your planned giving program?

iMarketSmart

the best metric for determining how many legacy gift intentions you should be receiving each year would have to be based on the industry growth as a whole for legacy gifts made each year.

How NOT to write a letter to your supporter community

iMarketSmart

We expected this campaign to accelerate our rise among the world’s best research universities. This support has helped Maryland compete for the best students and help make their education more affordable. Here’s an old letter from my alma mater.

6 reasons why some donors prefer to stay anonymous

iMarketSmart

Fundraising Lead Generation Major Giving Planned Giving best practices for planned giving donor cultivation fundraising tips nonprofit marketing numbered reasons why some donors prefer to stay anonymous online marketing philanthropy blog philosophy Strategy

Do major gift and planned gift staff need “sales managers”?

iMarketSmart

The best authority on this topic (in my opinion) is Mike Weinberg. Fundraising Major Giving Planned Giving strategy accountability best practices for fundraising charity blog cultivation for major gifts cultivation for planned giving fundraising tips Lead Generation major gift marketing sales managersSales managers? But we don’t sell anything! Actually, you do! You’re selling value.

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Why failing to focus on major and planned gifts can be so dangerous

iMarketSmart

Fundraising Major Giving Planned Giving 80/20 rule average gift size best practices for planned giving cultivation for planned giving fundraising tips giftgiving Lead Generation major gift fundraising online marketing pareto principle philanthropy blog the 80/20 rule

7 common major gift marketing mistakes you should avoid this year (including planned gift marketing)

iMarketSmart

Believing that you are imposing on your supporters by asking them for money. Remember, they want to give. The key is to think of yourself as a facilitator, not a fundraiser. Spamming your supporters.

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6 of the biggest reasons why you don’t get major gifts from people with capacity

iMarketSmart

Fundraising Major Giving charitable giving cultivation for major gifts major donor fundraising major donors major gift cultivation major gift fundraising major gift fundraising blog major gift fundraising strategy major gift fundraising strategy major gift fundraising best practices major gift marketing major givingHere are six of the biggest reasons why you don’t get major gifts from people with capacity: 1.

7 key questions for qualifying your major gift and planned gift prospects

iMarketSmart

Fundraising Lead Generation Major Giving Planned Giving best practices for fundraising nonprofit marketing tactics nonprofit marketing tips PhilanthropyThe funny thing about fundraising is that just about every nonprofit has plenty of data, plenty of prospects, and some even have wealth screened data— so they have plenty of prospects that they know have the capacity to give. But are they qualified?

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Some people find me abrasive. Here’s why.

iMarketSmart

One of my best friends died last year at 54. Fundraising Philosophy/motivation best practices for fundraising charitable giving donor retention engagement fundraising managing change in nonprofit organizations non profit core values non profit work culture nonprofit corporate culture organizational culture non profit organizationsRecently I was told, “Greg, you are one strong cup of coffee.” ” I like that. Here’s why I am the way I am: 1.

Can raising money be like building furniture?

iMarketSmart

Did you know you can make furniture without screws, nails or fasteners? Great artisans make furniture using glue, miters, and specialized wood joints. It takes longer to do it this way and I don’t think the quality is actually any better.

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