11 best practices for your legacy society communications

iMarketSmart

Here are my best practices for you to consider employing in your communications: Survey them ! The post 11 best practices for your legacy society communications appeared first on MarketSmart, LLC |.

Pinterest Best Practices

Fundraising 123

Decide how you can tie the right social components together to best achieve your goals and grow your relationship with your supporters. If your nonprofit is looking to spice up its Pinterest page, here are some tips: 1. Try infographics. .

Online Fundraising Best Practices

Fundraising 123

The best way to reach your donors is to connect with them wherever they are – which means everywhere. Tags: Fundraising Web Site 101 Best Practices Did You Know? * 300 billion was raised in 2008 (Giving USA); *$15 billion was raised online in 2008 – a 44% increase over 2007) (Blackbaud); * $21 million has been raised by Causes since its launch three years ago; * 30% of online giving happens in December.

Best Practices in Nonprofit Storytelling – How to Structure Your Stories

J Campbell Social Marketing

The best stories should also compel people to insert themselves into the story to help write the ending. The post Best Practices in Nonprofit Storytelling – How to Structure Your Stories appeared first on marketing for the modern nonprofit.

5 Tech Best Practices Universities Should Use To Keep Alumni Connected

EveryAction

More than 80% of the US population has at least one social media profile, making it one of the best ways to connect with alumni, even reaching those who may not have current email addresses or phone numbers on file.

5 best practices for delivering progress reports to your major gift and legacy supporters

iMarketSmart

Here are my 5 best practices for delivering fundraising progress reports: 1. The post 5 best practices for delivering progress reports to your major gift and legacy supporters appeared first on MarketSmart | .

What’s So Great About Best Practices?

Non Profit Marketing 360

Adopting “Best Practices” sounds like one of those common-sense ideas nobody can argue with, right? Roger Craver, old pro fundraiser and curmudgeon-in-residence at The Agitator, argues that best practices are a license to steal and an enemy of innovation. The post What’s So Great About Best Practices? Wrong.

6 best practices for delivering progress reports to your major gift and legacy supporters

iMarketSmart

Here are my 5 best practices for delivering fundraising progress reports: 1. Tony Robbins , author of Money: Master the Game, discussed ‘ How Progress Equals Happiness ‘ earlier this year on Oprah’s digital web-show – #OWNSHOW. So true!

Best Practices for Mobile-Friendly Email Design

DonorDigital

Below are some standards and practices we have found that work best for rendering emails on both mobile screens and desktop monitors. A mobile optimized layout , because of its limited width, is best reduced to a single column.

Acquisition: Why ‘Best Practices’ Suck

The Agitator

The problem with most ‘best practices’ is that they lead to stealing. I’ve often wondered why we copywriters advise that, if in doubt, the ‘best’ teaser for an outer envelope is a blank envelope. One organization copying another organization’s seemingly successful acquisition package simply leads to the next doing the same. And on and on. Tote bags change logos. Address labels change colors. Greeting cards filled with happiness, snow scenes and balloons proliferate.

Capital One® Card Lab Connect: Best Practices

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" What follows is a checklist of best practices to consider integrating into your organization's own affinity card program. This program is best-suited for your power supporters: parents of children affected by your cause; Board members; volunteers who have worked with your organization for an extended period, etc. The best way to speak effectively and genuinely is to speak from experience.

Direct Mail Best Practices for Nonprofit Organizations

Exactask Marketing

Despite the increasing shift towards digital fundraising, using direct mail as part of your overall marketing strategy still provides significant benefits for any nonprofit clients your agency may be working with. Many shy away from direct mailers because of the slow lead time, high initial costs required or because past campaigns haven’t shown much success. When done right, though, direct mailers can be a nonprofit’s most valuable asset. direct mail Marketing

Email Marketing Best Practices

The Agitator

Target Marketing is offering a free (registration required) ‘white paper’ on email marketing best practices. Best Practices. Actually, it’s more of a tip sheet, but valuable nonetheless. I’ll preview their 12 tips, but urge you to get the full paper. Write great subject lines. Don’t forget the preview pane! Avoid SPAM language. They offer words to avoid. Make it look good. Treat your recipients like real people.

Free tool of the week: Fenton’s Best Practice Guides

ImpactMax

You might want to take a look at these free, downloadable guides to communications best practices put out by Fenton Communications, a firm that works with nonprofits.

Is it time to banish photos of fundraisers and oversized checks?

iMarketSmart

Fundraising strategy best practices for fundraising best practices for planned giving charity blog cultivation for major gifts cultivation for planned giving major gift fundraising Philanthropy philanthropy blog Strategy

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"Best practices" -- not always the best practice

Donor Power Blog

A lot of fundraisers focus on "best practices." Because being obsessed with best practices can be the road to mediocrity. Best practices" is supposed to be about not making stupid mistakes. Too often, though, "best practices" ends up meaning risk aversion and creativity avoidance. It's not a best practice. So be aware of the best practices. What is everybody doing that's not stupid?

Poor Research & Undocumented Best Practices — Barriers To Growth, Part 6

The Agitator

You’d think a $300 billion industry like ours would have empirically based standards and practices readily available and accessible to all. After all, most sectors — ranging from apple growers to doctors and hospitals, and even zoos — have them. Fundraising doesn’t.

Transparency & Cause Marketing: 5 Best Practices

Selfish Giving

Last month, the New York Attorney General issued guidelines entitled “Five Best Practices for Transparent Cause Marketing.” Cause Practices cause marketing new york attorney general guidelines transparencyOh, really. What portion of portion of proceeds?

Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to Create a Great One

J Campbell Social Marketing

The topic will be Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to Create a Great One. In this webinar we will cover: The basics of blogging – why you need one and the best platforms to use.

Top 3 ways to determine whether or not a so-called expert is worth listening to

iMarketSmart

I guess he was good at preaching but not so good at practicing what he preached. Most people don’t know what the hell they’re talking about. On social media you’ll find a lot of people posting and making comments on posts.

Webinars on Marketing with No Budget, Best Practices and More in March

Kivi's Nonprofit Communications Blog

Best Practices in Nonprofit Marketing. Each webinar is $35 or you can attend all of them (and any others we host in the next twelve weeks) for just $97 with the All-Access Pass - by far, the best deal available for nonprofit marketing training!

Mass marketing, relationships and trust.

iMarketSmart

One-to-many marketing/fundraising relationships are the same as personal relationships. Trust is essential. But, if you send spammy emails and direct mailers that are impersonal, irrelevant, interruptive, and annoying, your supporters won’t trust you or your employer.

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Cold calling major donors to arrange appointments doesn’t work— but this method does

iMarketSmart

In other words, we practice what we preach. If there’s potential for a win-win partnership, offer the next step— a call/meeting with you to discuss how they can realize the best version of themselves by giving.

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Do you aim your messages at supporters or targets?

iMarketSmart

Fundraising Philosophy/motivation best practices for fundraising best practices for planned giving charity blog cultivation for major gifts cultivation for planned giving donor cultivation fundraising tips major gift fundraising Philanthropy philanthropy blog Strategy

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Donors give when THEY want to give, not when YOU want them to give

iMarketSmart

Fundraising Philosophy/motivation best practices for fundraising best practices for planned giving charity blog donor centered communications donor centered fundraising definition donor centered philosophy donor centric communications donor centric language donor cultivation donor-centricity Philanthropy StrategyIt ain’t about you. Unsuccessful fundraisers want donors to give on their timeline, not the donor’s.

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Why your job is to get donors to talk to themselves.

iMarketSmart

Fundraising Philosophy/motivation best practices for fundraising best practices for planned giving charity blog cultivation for major gifts cultivation for planned giving donor cultivation importance of self talk Philanthropy self talk book self talk examples self talk psychology self talk synonym self talk therapy self talk wikipedia StrategyYour job is not to come up with words and images that will persuade or convince people to give.

3 simple ways fundraisers can improve their LinkedIn profiles to land more meetings and raise more money

iMarketSmart

Most fundraiser’s LinkedIn profiles are screwed up! They look like resumes, not invitations. After all, are you trying to raise money or are you looking for another job?

Online Marketing Best Practices from the Obama Campaign

Search Marketing for Nonprofits

M+R Strategic Services just released a report outlining the strategies and best practices from the Obama new media campaign and how those practices should be applied to nonprofits and their online marketing and fundraising efforts. Here’s the lead in paragraph: The best news for nonprofits? Corporate Online Marketing Best Practices Applied to Nonprofit Challenges. Tagged: nonprofit online best practices.,

Why your job is really about developing heroes, not dollars.

iMarketSmart

Related Posts: >>11 best practices for your legacy society communications. >>How Fundraising best practices for fundraising best practices for planned giving big money fundraising ideas charity blog cultivation for planned giving donor cultivation fundraising ideas fundraising story example motivational stories for fundraising Philanthropy unique fundraising ideasPeople want to see themselves as good, just, righteous, and so on. .

Donors Aren’t Stupid

iMarketSmart

At a high level, most simply stated, they want to find meaning in their lives and realize the best versions of themselves. Avoid it and your best supporters might feel like you think they are stupid. It doesn't cost much yet it's your best path to another gift. Fundraising best practices for fundraising best practices for planned giving charity blog cultivation for planned giving donor cultivation fundraising tips major gift fundraising Philanthropy philanthropy blo

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Think your donors are stupid?

iMarketSmart

At a high level, most simply want to find meaning in their lives, and realize the best versions of themselves. Fundraising Philosophy/motivation best practices for fundraising best practices for planned giving charity blog cultivation for major gifts cultivation for planned giving donor cultivation fundraising tips major gift fundraising Philanthropy philanthropy blog StrategyHigh-capacity donors aren’t altruistic.

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Donor retention and donor qualification go together like peas in a pod

iMarketSmart

Some things just work best when coupled together. Peanut butter and jelly. Toothpaste and a toothbrush. Cookies and milk. Soap and water. Simon and Garfunkel. Get the idea? Donor retention and donor qualification. Similarly, you shouldn’t consider donor retention without involving donor qualification because there’s no sense in spending time and effort on retaining donors without a qualification strategy in place. Retention efforts cost money.

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Is donor retention really where you should focus your time and money?

iMarketSmart

Fundraising average donor retention rate 2017 best practices for fundraising charity blog donor attrition donor cultivation donor retention and stewardship donor retention best practices donor retention definition donor retention statistics donor retention strategies how to retain donors major gift fundraising Philanthropy philanthropy blog StrategyThe market/sector has been ‘flooded’ with people talking about donor retention for many years now.

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Here’s a job description for a major gift or legacy gift lead outreach associate

iMarketSmart

Last summer I wrote a very thorough post titled: How To Structure and Staff Your Planned Giving Department for the 21st Century. Ever since I’ve received quite a number of calls from major gift and legacy gift fundraisers and leaders about the post.

The Donor Rubik’s Cube (Wants, Needs, and Interests) – Episode 9

iMarketSmart

Greg and Tim discuss donor wants, needs and interests on this episode of Engagement Fundraising. Learn how you as a fundraiser can identify what those are. The post The Donor Rubik’s Cube (Wants, Needs, and Interests) – Episode 9 appeared first on MarketSmart, LLC |.

12 astounding ways engagement fundraising can help you right now

iMarketSmart

Here are a dozen ways engagement fundraising helps nonprofits all around the world. Focus on your oldest supporters and Legacy Society members who have no children and capacity (this is the essential component of the strategy for generating revenue quickly).

Introducing the Engagement Fundraising Podcast – Now Available!

iMarketSmart

Fundraising apple podcasts best practices for fundraising best practices for planned giving components of engagement fundraising donor cultivation donor surveys itunes Philanthropy podcast principles of engagement fundraisingToday is a great day! I’m so excited to tell you about a brand new weekly podcast that I’m on all about engagement fundraising! Now available on Apple Podcasts is MarketSmart’s new podcast, Engagement Fundraising!

Engagement Fundraising in 7 simple bullet-points

iMarketSmart

Fundraising best practices for fundraising best practices in fundraising for nonprofits charity blog donor cultivation experience for donors/ prospects are: fundraising handbook pdf fundraising ideas for small nonprofits fundraising strategy pdf fundraising success magazine fundraising tips great fundraising letters major gift cultivation Planned Giving the seven key elements contribute to a successful event the worldwide fundraiser's handbook pdf

Almost four years ago I declared: “The Fundraising Pyramid Is DEAD!”

iMarketSmart

Is the fundraising donor pyramid dead? Recently I was reminded of a blog post I wrote four years ago that got a lot of attention. Some of the reactions were not so kind.

There Are Only Three Ways to Raise More Money

iMarketSmart

It’s nice to talk about how many new donors you acquired and it’s fun to win people over and get them to contribute to your cause, but it really isn’t your best bet. Or, consider some of the best practices Greg preaches here on the MarketSmart blog. Monetization is best.

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