6 best practices for delivering progress reports to your major gift and legacy supporters
AUGUST 24, 2015
Here are my 5 best practices for delivering fundraising progress reports: 1. Tony Robbins , author of Money: Master the Game, discussed ‘ How Progress Equals Happiness ‘ earlier this year on Oprah’s digital web-show – #OWNSHOW. So true!
Nonprofit Videos: Best Practices and Benchmarks
Kivi's Nonprofit Communications Blog
JUNE 17, 2013
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5 best practices for delivering progress reports to your major gift and legacy supporters
DECEMBER 9, 2016
Here are my 5 best practices for delivering fundraising progress reports: 1. The post 5 best practices for delivering progress reports to your major gift and legacy supporters appeared first on MarketSmart | .
Best Practices for Mobile-Friendly Email Design
FEBRUARY 7, 2013
Below are some standards and practices we have found that work best for rendering emails on both mobile screens and desktop monitors. A mobile optimized layout , because of its limited width, is best reduced to a single column.
Pinterest Best Practices
JULY 24, 2013
Decide how you can tie the right social components together to best achieve your goals and grow your relationship with your supporters. If your nonprofit is looking to spice up its Pinterest page, here are some tips: 1. Try infographics. .
Acquisition: Why ‘Best Practices’ Suck
DECEMBER 13, 2012
The problem with most ‘best practices’ is that they lead to stealing. I’ve often wondered why we copywriters advise that, if in doubt, the ‘best’ teaser for an outer envelope is a blank envelope. One organization copying another organization’s seemingly successful acquisition package simply leads to the next doing the same. And on and on. Tote bags change logos. Address labels change colors. Greeting cards filled with happiness, snow scenes and balloons proliferate.
Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to Create a Great One
J Campbell Social Marketing
OCTOBER 15, 2013
The topic will be Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to Create a Great One. In this webinar we will cover: The basics of blogging – why you need one and the best platforms to use.
Poor Research & Undocumented Best Practices — Barriers To Growth, Part 6
JUNE 18, 2014
You’d think a $300 billion industry like ours would have empirically based standards and practices readily available and accessible to all. After all, most sectors — ranging from apple growers to doctors and hospitals, and even zoos — have them. Fundraising doesn’t.
Serious major gift marketing is not for populists. Planned gift marketing is.
APRIL 18, 2016
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Stop complaining because your success is up to you
JULY 20, 2016
All of us have been there. Sometimes we find ourselves stuck in situations that just plain suck! Think yours is worse than someone else’s? Think again. Many felt that Jim Thorpe, a Native American from Oklahoma, was the greatest athlete of the 20th century.
5 things you should do when you get a big bequest (to ensure that your marketing budget increases!)
AUGUST 12, 2016
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Here’s why when it comes to planned gifts, it isn’t necessarily ALL about the relationship
MARCH 8, 2017
Fundraising Planned Giving best practices for fundraising best practices for planned giving charity blog nonprofit marketing Nonprofit Marketing Blog philanthropy blog planned giving indicators Planned Giving MarketingI have two questions that I ask people when they say that planned gift fundraising “is all about the relationship.” ” I ask, “How many gifts did you/your organization receive last year that ‘came over the transom’?
5 lessons fundraisers can learn from Subway (Yes! The sandwich shop)
JUNE 27, 2016
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Here’s one great legacy giving promotion
DECEMBER 7, 2016
Related posts: >> Why I like this ad. >> 5 of the best charity videos used to promote legacy giving. >> A terrific example of an online “engagement fundraising” effort for planned giving. I love this legacy giving promotion. It’s actually a placeholder for your beer!
5 things great nonprofits do (according to Veritus Group)
SEPTEMBER 21, 2016
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8 Tips for a Mobile-Friendly Nonprofit Website
MARCH 11, 2013
8 Great Ways to End Emails or Letters
DECEMBER 14, 2016
Cultivation starts and ends with great communication. Goodbyes are just as important as hellos. So here are some great ways to end emails you send to donors: 1. First name], I’m really counting on you!
RIDDLE: How do you measure the success (or failure) of your planned giving program?
MARCH 13, 2017
the best metric for determining how many legacy gift intentions you should be receiving each year would have to be based on the industry growth as a whole for legacy gifts made each year.
6 big recommendations from Abila’s donor loyalty study about content.
JUNE 29, 2016
Fundraising Major Giving Planned Giving strategy best practices for planned giving charitable giving tips donor retention donor study fundraising tips legacy gift marketing major gift fundraising strategy“Content is money!” ” That’s what Abila says.
9 simple pointers for writing better emails and letters to your donors
JANUARY 18, 2017
Fundraising Lead Generation best fundraising emails fundraising email ideas fundraising emails best practices lead generation for major gifts major donor fundraising major gift fundraising blog marketing planned gifts nonprofit email marketing planned gift marketing ideasI failed to get into business school. I hoped to be a business major at the University of Maryland in the 80’s.
7 major principles for major gift fundraising (including planned gifts)
DECEMBER 4, 2015
Reccomendations. >> Best practices in major gift fundraising. >> Cultivation of Major Gifts. >> How Many Prospects Do You Need? >> Top 10 Tips to Catapult Your Major Gift Fundraising.
How to use verbatims and digital body language to raise more money
JULY 27, 2016
If you really want to get to know them well, the best way to start at low cost is to simply ask them questions about themselves— preferably face to face or with a donor survey. Recently I was interviewed by a woman named Mazarine at Wild Woman Fundraising ! You can hear the interview here.
4 keys to fundraising success you might be overlooking
MARCH 18, 2016
The best way to do this is by employing feedback loops that capture self-reported information and nonverbal, digital body language (such as clicks, views, downloads, time-on-site, etc.).
A Brilliant Stewardship Plan for Legacy Society Donors From Down Under
NOVEMBER 9, 2016
Fundraising Major Giving Planned Giving strategy Charitable Giving Cultivation charity blog development stewardship plan donor cultivation plan donor cultivation strategy donor stewardship best practices donor stewardship ideas fundraising ideas nonprofit marketing strategies
Reader Questions: Does adding extra stuff your appeal mailing work?
Wild Woman Fundraising
AUGUST 11, 2011
First Name: Last Name: Email: Appeals Cultivating donors adding mailing inserts appeal letters Charity How To charityhowto direct mail best practices mazarine treyz nonprofit direct mail best practices nonprofit mailing tons of money in the mail
6 reasons why some donors prefer to stay anonymous
JANUARY 15, 2016
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Do we really need science to help us raise more money?
APRIL 14, 2017
The Dalai Lama said, “If you want others to be happy, practice compassion. If you want to be happy, practice compassion.”. Mark Twain said, “The best way to cheer yourself up is to try to cheer somebody else up.”. Thanks to scientific research , we now know conclusively that giving to others makes us feel good about ourselves, which in turn, makes us happy. But did we really need science to confirm what so many already knew?
“Dear donor, you rock! Here’s why…” Jeff Brooks’ powerful donor outreach formula
SEPTEMBER 9, 2016
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Why failing to focus on major and planned gifts can be so dangerous
DECEMBER 9, 2015
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How NOT to write a letter to your supporter community
SEPTEMBER 19, 2016
We expected this campaign to accelerate our rise among the world’s best research universities. This support has helped Maryland compete for the best students and help make their education more affordable. Here’s an old letter from my alma mater.
7 common major gift marketing mistakes you should avoid this year (including planned gift marketing)
JANUARY 4, 2016
Believing that you are imposing on your supporters by asking them for money. Remember, they want to give. The key is to think of yourself as a facilitator, not a fundraiser. Spamming your supporters.
16 Content Ideas Your Major and Planned Gift Donors Will Love
JUNE 20, 2016
>> The Best Way to Ensure That No One Reads Your Stuff. Digital Marketing Direct Marketing Fundraising Lead Generation Major Giving Planned Giving strategy best practices for fundraising Content marketing cultivation for major gifts donor cultivation fundraising tips for nonprofits legacy gift marketing major donors nonprofit marketing Nonprofit Marketing Blog PhilanthropyInfographics.
Pump Up Your Nonprofit’s Facebook Page with These 10 Tips
AUGUST 1, 2013
Social Networking Best Practices At the Social Media for Nonprofits conference, Carie Lewis of the Humane Society of the United States shared how her organization''s Facebook strategy has raised about $200,000 per year.
Dr. Russell James’ Greatest Hits: Free webinars and eBooks
MAY 16, 2016
Fundraising Major Giving Planned Giving strategy best practices for fundraising case development case loads Dr. Russell James fundraising resources Lead generation for planned giving major gift fundraising marketing for nonprofits nonprofit marketing tips Philanthropy philanthropy blogWant more interesting research from Dr. James? Here you go: News from the Ivory Tower: Webinar. Words that Work: Webinar. Words that Work: eBook.
How fast do you respond to your major and planned gift donors’ needs?
JUNE 3, 2016
Fundraising Lead Generation Major Giving Planned Giving best practices for planned giving donor acquisition donor cultivation donor relationship management donor retention fundraising blog fundraising solutions major donor fundraising major gift fundraising marketsmart Nonprofit Marketing Blog philanthropy blog Quick Response Code response rates SalesThe private sector knows all about responding to leads.
Should legacy gift notification forms die?
SEPTEMBER 11, 2015
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7 key questions for qualifying your major gift and planned gift prospects
MARCH 2, 2016
Fundraising Lead Generation Major Giving Planned Giving best practices for fundraising nonprofit marketing tactics nonprofit marketing tips PhilanthropyThe funny thing about fundraising is that just about every nonprofit has plenty of data, plenty of prospects, and some even have wealth screened data— so they have plenty of prospects that they know have the capacity to give. But are they qualified?
How to discover planned gifts using interns because you can’t afford a telemarketing firm
MARCH 31, 2017
Fundraising Lead Generation Major Giving Planned Giving strategy best practices for fundraising charity blog donor cultivation fundraising strategy fundraising tips Planned Giving Marketing planned giving program planned giving strategic planMake sure the intern cares about your mission. Have the intern view videos, read reports and talk to program staff (and beneficiaries) so they are familiar with stories about the impact your organization delivers.
Why everyone talks about segmenting emails but hardly anyone ever does it
OCTOBER 5, 2016
Fundraising Lead Generation strategy best practices for fundraising email list segmentation email segmentation strategy philanthropy blog segmented email campaigns segmenting email listsThey’ll talk about it at conferences.
FEBRUARY 17, 2016
Fundraising Major Giving Planned Giving best practices for planned giving donor cultivation engagement fundraising Lead generation for planned giving leads major donor fundraising major gift marketing marketing marketing tips Philanthropy results Selling“ I have not failed.