Do Best Practices Guarantee Success?

Kivi's Nonprofit Communications Blog

Mind you, there are some things I am willing to guarantee, but I cannot guarantee that your specific implementation of the best practices I share will produce any specific result you are seeking. Best practices point you in the right direction.

11 best practices for your legacy society communications

iMarketSmart

Sure, it’s important to find out who planned a secret gift and to inspire donors to make them. That’s because most legacy gifts are irrevocable and many people change their plans near the end of their lives.

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Best Practices in Nonprofit Storytelling – How to Structure Your Stories

J Campbell Social Marketing

A comprehensive marketing and fundraising plan is of no use without the gasoline of good stories to fuel it. The best stories should also compel people to insert themselves into the story to help write the ending.

6 best practices for delivering progress reports to your major gift and legacy supporters

iMarketSmart

Here are my 5 best practices for delivering fundraising progress reports: 1. Fundraising Major Giving Planned Giving donor retention fundraising reports fundraising tips major gift fundraising

5 Tech Best Practices Universities Should Use To Keep Alumni Connected

EveryAction

Using a donor management database feature such as EveryAction’s Moves Management Action Plans allows fundraisers to easily view an alum’s entire relationship history, as well as a quick snapshot of their current and overall status.

5 Tech Best Practices Universities Should Use To Keep Alumni Connected

EveryAction

Using a donor management database feature such as EveryAction’s Moves Management Action Plans allows fundraisers to easily view an alum’s entire relationship history, as well as a quick snapshot of their current and overall status.

Webinars on Marketing with No Budget, Best Practices and More in March

Kivi's Nonprofit Communications Blog

Best Practices in Nonprofit Marketing. Also coming in March will be “ Getting Over the Fear of Fundraising - For You and Your Board &# on Wednesday, March 18 and “ Put Us in Your Will: How to Start a Basic Planned Giving Program &# on Monday, March 23.

Stop SPAMMING your supporters with planned giving e-newsletters

iMarketSmart

I was talking to a fundraiser and he said, “We’ve got this cool system that includes pre-written estate planning e-newsletters I can send to my list whenever I want.” Folks, just because someone signed up to run a 5k, get email updates, or even if they donated, it doesn’t mean they also wanted to get your snazzy, jargon-laden planned giving e-newsletter every month. Wiz-bang tech?

Spam 100

3 reasons why I use curse words (but only one that matters)

iMarketSmart

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Building awareness for planned giving is easier and less expensive than ever

iMarketSmart

Promoting planned giving doesn’t have to be expensive. If you have traffic on your website, you have a chance to promote planned giving for pennies per click. Related Posts: >>Why you don’t need to update your planned giving web pages as much as you might think. >>The

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8 posts that will help you develop a solid planned gift marketing strategy

iMarketSmart

Each post containing outstanding tips that will help you develop a solid planned gift marketing strategy. First, take a look at 7 planned gift marketing strategies for a thorough overview of the directions you can take. Here’s a sort of “Greatest Hits” list.

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7 major principles for major gift fundraising (including planned gifts)

iMarketSmart

Before we get into these 7 major principles for major gift fundraising (including planned gifts), let’s review some neat stats first. The post 7 major principles for major gift fundraising (including planned gifts) appeared first on MarketSmart | .

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Will You Become an Engagement Fundraiser?

iMarketSmart

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The top qualification and prioritization data points you should consider before you reach out to your supporters to build a caseload

iMarketSmart

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5 questions to ask your planned giving marketing vendor

iMarketSmart

How many highly qualified planned giving leads did you generate for my nonprofit last year? The post 5 questions to ask your planned giving marketing vendor appeared first on MarketSmart | . Fundraising Planned Giving best practices for planned giving Lead generation for planned giving nonprofit marketing planned giving acquisition planned giving programs for nonprofits

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Let’s treat donors like piggy banks, not ATMs!

iMarketSmart

Related Posts: >>16 Simple Things Your Best Donors Want. Smartideas best practices for fundraising best practices for planned giving charity blog cultivation for major gifts cultivation for planned giving donor cultivation Fundraising Strategy

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What to do when a supporter notifies you that they left your organization in their estate plan but won’t take your calls.

iMarketSmart

In many cases, when a supporter notifies you that they left your organization in their estate plan, I think you should offer them a donor survey. It’s a fabulous ‘opaque’ offer that doesn’t scream, “I want to confirm your plan, document it (for my boss) and learn more about the details of your gift!… This wonderful human being just let you know that they plan to make the ultimate gift to support your cause. I know, it’s frustrating.

Plan 100

A Brilliant Stewardship Plan for Legacy Society Donors From Down Under

iMarketSmart

A while back on my LinkedIn Group (Major and Planned Gift Marketers) , Sharon Wangman outlined a stewardship plan for Legacy Society donors/members. You need to have a ‘bequest communication plan’ in place. ”. So, this plan might not work for you and your nonprofit.

Plan 179

The Top 3 Reasons Spray-And-Pray Fundraising Communications Fail

iMarketSmart

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Free Webinar: 9 Useful Proven Strategies To Get The Major Donor Visit (Claire Axelrad)

iMarketSmart

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Imagine: One extra call each day.

iMarketSmart

Just imagine… that one call might be the icing on the cake that inspires a huge planned or major gift. I simply love inspirational quotes. Here’s one I recently came across from Thomas Edison.

Here are my IN’s & OUT’s for 2019… what do you think about them?

iMarketSmart

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A bunch of reasons why January is NOT necessarily the best time to ‘hit your donor’s mailbox’

iMarketSmart

The question was: Planned/legacy giving marketing – when do you mail? When you know the answers to those questions, then you can create a smart, highly segmented mailing plan with personalization and relevance, timed for groups of supporters so they’ll feel good.

Serious major gift marketing is not for populists. Planned gift marketing is.

iMarketSmart

Alternatively, populism is the backbone of planned gift marketing. Planned gifts can come from anyone. Amazingly, we have found that for fifteen to thirty percent of planned givers, their legacy gift will be their first gift to your organization! Planned gift marketing is.

Plan 130

Are You Too Busy to Succeed?

iMarketSmart

I write strategies and plans starting with a vision of the end result I desire. Working without a strategy and a plan is like sailing a boat without a keel and a map. Then I prioritize what I should do now versus later according to my strategy and plans.

Here’s why when it comes to planned gifts, it isn’t necessarily ALL about the relationship

iMarketSmart

I have two questions that I ask people when they say that planned gift fundraising “is all about the relationship.” It’s just that I don’t believe you can say that planned gift fundraising is ‘all about the relationship’ while, at the same time, have no idea about the vast proportion of gifts that have been planned for your nonprofit. Related Posts: >> 10 Steps to Developing A Planned Giving Program. >> Want more planned gifts?

Plan 116

It’s too bad that nonprofit leaders and board members thwart risk-taking

iMarketSmart

And, best-selling business author John C. Smartideas best practices for fundraising best practices for planned giving charity blog cultivation for major gifts cultivation for planned giving donor cultivation Fundraising major gift fundraising Strategy

Why Your Year-End Fundraising Failed To Generate As Much Revenue As You Hoped

iMarketSmart

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Cold calling major donors to arrange appointments doesn’t work— but this method does

iMarketSmart

In other words, we practice what we preach. If there’s potential for a win-win partnership, offer the next step— a call/meeting with you to discuss how they can realize the best version of themselves by giving.

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4 simple concepts that can help you raise sophisticated transformational gifts

iMarketSmart

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Help 130

What Are You Doing to Change?

iMarketSmart

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How You Can Build Relationships With More Hi-Value Supporters at Lower Costs

iMarketSmart

Smartideas best practices for fundraising best practices for planned giving charity blog cultivation for major gifts cultivation for planned giving donor cultivation engagement fundraising Fundraising fundraising tips Philanthropy StrategyYour job is tough!

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Top 3 reasons why major gift or legacy gift officers don’t have enough face-to-face meetings with donors

iMarketSmart

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Top 3 ways to determine whether or not a so-called expert is worth listening to

iMarketSmart

I guess he was good at preaching but not so good at practicing what he preached. Most people don’t know what the hell they’re talking about. On social media you’ll find a lot of people posting and making comments on posts.

Why You Should Stop Emphasizing Tax Savings When Promoting Planned Gifts

iMarketSmart

of those that actually end up planning a gift (assuming that 2012 is analogous to other years). Hold on tight because this might drive some of you batty if you enjoy the nuances of estate planning. Stop emphasizing tax benefits when you promote planned gifts.

Why major and legacy donors think your fundraising communications stink!

iMarketSmart

Similarly, when it comes to fundraising, the best, wealthiest, most philanthropic potential donors (the very people you are hoping to ‘acquire’ and ‘retain’) are not looking to give transactionally. First, it is not all your fault. Well then, can we blame it on leadership?

Why major and legacy donors think your fundraising sucks.

iMarketSmart

Similarly, when it comes to fundraising, the best, wealthiest, most philanthropic potential donors (the very people you are hoping to ‘acquire’ and ‘retain’) are not looking to give transactionally. First, it is not all your fault. Well then, can we blame it on leadership?

Are you avoiding your donors?

iMarketSmart

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Donors 141

What do you really think about DONOR SCORING?

iMarketSmart

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Donors 141

5 Simple Steps for Fundraising Success Thanks to Marc Pitman

iMarketSmart

It’s less than $15 and would make a super holiday present for your best friend, boss or board. A Welcome Discovery! I came across this terrific little book while I was home, nursing a really bad cold this past week. I bought it a long time ago but somehow failed to read it. Big mistake!

Complacency is a prelude to disaster

iMarketSmart

I know, change is hard. But I think too many people are afraid of change and disruption when they really should be afraid of being afraid. After all, the only thing we can truly depend upon is change. So why not embrace it? Or, why not take it one step further? Here’s what I mean.

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Too much major and legacy gift fundraising is focused on HOW when it should be focused on WHY.

iMarketSmart

10 Ways to Deliver Value to Your Major Donors and Planned Giving Prospects. What the heck am I talking about?

Focus on your donors’ lives, not their wallets

iMarketSmart

A long-term, cultivation approach is the best way to go since you never know when a life circumstance will arrive leading a donor to examine their plan.

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