Engagement Fundraising in 7 simple bullet-points
JULY 31, 2017
Prioritize- Prioritize the leads (hot, warm, cool, cold, and opt-out). Arrange calls and visits- Reach out to meet with the hot (and some warm) leads. Mix up the soup bowl- Continue engaging politely, consistently, and persistently while always offering your leads opportunities to move forward in the consideration process or opt-out. Focus- Focus your marketing (especially your expensive marketing like face-to-face meetings) on people who have a lot of money.