How to structure and staff your planned gift shop for the 21st century


Jim Collins, author of the best-selling book Good to Great , has three big recommendations for all organizations: Get the right people on the bus. I think nonprofits tend to fail when it comes to “getting the right people in the right seats.” Attend to needs.

There Are Only Three Ways to Raise More Money


Of course, time is finite — we all are limited to just 24 hours in a day, but money (funding) is theoretically uncapped, and having more of it generally equates to having a larger impact on the world. Yes, the answer to the “how do we raise more money?”

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Trending Sources

How to prep for your next big ask


There’s a ton of information out there about how to ask for a donation. So I thought I’d help with what I believe is the simplest way to prep for your next big ask. Possibly talk to your friends about your answers (the experienced and successful ones).

How to use verbatims and digital body language to raise more money


Here’s one big point from the interview I figured you’d want to read (in case you don’t have time to listen to the whole thing). Getting to know your supporters is a humongous key to success. How many minutes they spend on a certain page.

Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to Create a Great One

J Campbell Social Marketing

The topic will be Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to Create a Great One. A high quality blog has been proven to have a direct benefit on marketing and fundraising efforts – so why do so many nonprofits ignore this powerful tool?

2017 Major Gifts Fundraising Benchmark Study – Episode 13


Podcast how to become a major gifts officer major gift fundraising best practices major gift fundraising plan template major gifts fundraising strategy major gifts officer career path major gifts officer job description major gifts officer jobs what is a major giftOn today’s episode we discuss the 2017 Major Gifts Fundraising Benchmark Study. This study is the first of its kind by focusing on major gifts. You can download the report at [link].

5 interesting videos that promote legacy giving


According to LegacyVoice these 5 are the best. Do you agree with their selections and think they are the best ? Related Posts: >>3 easy ways to make a video that will inspire legacy or major gifts. >>Why Why you should add video to your website. Here are 5 videos for promoting legacy giving. I’m not so sure about that. But I do applaud the efforts. What do you think? LIKE THIS BLOG POST? LEAVE YOUR COMMENTS BELOW AND/OR SHARE IT WITH YOUR PEERS!

How To Use Facebook’s Free Fundraising Tools on #GivingTuesday

J Campbell Social Marketing

On November 28th, the Bill & Melinda Gates Foundation are matching up to $2 million in funds raised on Facebook for U.S-based Before and after #GivingTuesday, charitable organizations that have signed up to use Facebook’s fundraising tools will pay a 5% fee.).

Almost four years ago I declared: “The Fundraising Pyramid Is DEAD!”


Unless they happen to have one too many fully funded retirement plans that they would like to leave behind to lower the burden of inheritance tax on their children.” Is the fundraising donor pyramid dead?

“Dear donor, you rock! Here’s why…” Jeff Brooks’ powerful donor outreach formula


If you want to know how to communicate with your donors, I strongly recommend you listen to whatever Jeff Brooks says. Jeff recently came up with a brilliant, simple guideline to help you keep your donor communications on-track every time.

How to discover planned gifts using interns because you can’t afford a telemarketing firm


Have the intern view videos, read reports and talk to program staff (and beneficiaries) so they are familiar with stories about the impact your organization delivers. Write a letter to the donors but have the intern personalize and duplicate it, hand address envelopes, and mail them to donors letting them know the intern will be calling the following week. Explain why (to thank you and to ask you some quick questions to learn about you just a bit).

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Can raising money be like building furniture?


It takes longer to do it this way and I don’t think the quality is actually any better. Using nails and such to drive the pieces together, furniture can be made expeditiously and at low cost. That’s how furniture companies get the job done these days.

You’ve got leads (identified major donor prospects) but are they ‘outreach-ready’?


People and vendors in our sector talk a lot about identifying donors, but getting them ready to meet with you is a different story. The problem is that most donors simply aren’t ready to talk to you yet. During our chat, I told her that most ‘identified’ major and planned gift prospects need to be cultivated before outreach. My statement was met with a grimace and the following response: “That’s not what we train fundraisers to do.

Reader Questions: Does adding extra stuff your appeal mailing work?

Wild Woman Fundraising

This was at the end of the webinar, and I really did not know the answer to this one. Adding things to your mailing can either help OR hurt you. Results are MIXED, according to both Mal Warwick and Stephen Hitchcock. Did I use the pen to write on the card?

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Could your volunteers solve most of your fundraising problems?


Volunteerism is the gateway drug leading to major giving and legacy gifts. Therefore, your best prospects are probably already in your midst, right under your nose. Comparing you to your competition. Bring in other volunteers to explain why they do it and what they'll gain.

Do we really need science to help us raise more money?


Thanks to scientific research , we now know conclusively that giving to others makes us feel good about ourselves, which in turn, makes us happy. But did we really need science to confirm what so many already knew? Washington said, “If you want to lift yourself up, lift up someone else” and also said, “Those who are happiest are those who do the most for others.”. The Dalai Lama said, “If you want others to be happy, practice compassion.

7 Common Donation Form Mistakes (And How to Avoid Them!) – Part 1

Kivi's Nonprofit Communications Blog

Last week, Abby Jarvis finished her two-part series on marketing strategies to drive donors to your donation pages. Today, she starts another two-part series on how to avoid common mistakes on your donation forms. We all slip up from time to time. Abby Jarvis.

7 things about email subject lines that will help you save the world


They understand how important headlines are.” Think about this the next time you write an email to your supporters because your subject line is actually your headline. Doing these things will allow you to gain more interest from your prospects: Keep them short and sweet.

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7 major principles for major gift fundraising (including planned gifts)


According to figures from the Giving Foundation and the Fundraising Effectiveness Project , 83% of the dollars from individuals came from just 12% of the people and 70% came from just 3%. Want to know how to get more of your share?

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9 simple pointers for writing better emails and letters to your donors


I failed to get into business school. I hoped to be a business major at the University of Maryland in the 80’s. But my ability to read, comprehend and recapitulate the institution’s business lessons was not so good. I didn’t make the cut and failed to get even close to acceptance into the business school. So, I decided to become a journalism major instead even though I wasn’t very good at writing.

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How to Get Your Story Told in the Nonprofit Trade Press

Kivi's Nonprofit Communications Blog

This is especially true for nonprofits that are looking to earn the attention of potential funders or brand their organizations as experts in fundraising, nonprofit management, talent management, or storytelling. Are you appealing to a specific type of donor and, if so, how?

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How big is the average major gift?


But when it comes to major gifts things get tricky because before the average amount can be determined, the organization has to first determine what qualifies as a major gift. I decided to find the answer. But you’ll have to download the report to see how that breaks out.

How to Use Social Media for Fundraising [PODCAST + FREE WEBINAR]

J Campbell Social Marketing

The rise in popularity of social media channels over the past decade has fundamentally changed how we connect with one another, how we discover news, and how we consume and share information that matters. How to determine which social media channels on which to focus.

6 reasons why some donors prefer to stay anonymous


They do not want fundraisers from other organizations to ask them for money (this is the #1 reason according to the Center on Philanthropy study conducted in 1991 titled “Survey on Anonymous Giving”). >> Fundraising vs. Selling: How to overcome the misconceptions.

How to Do Your Own Nonprofit Communications Audit [Training]

Kivi's Nonprofit Communications Blog

Maybe you added an email newsletter to your print newsletter, and started paying more attention to your website. Now you are wondering whether to add Pinterest and Instagram — all the while maintaining your print communications and media relations.

How NOT to write a letter to your supporter community


Although this letter is meant for the “community” (non-donors and donors), this is NOT how you should ever address people. It fails to tell a story. It thanks everyone who did not donate before finally thanking the donors (3rd to last sentence at the very end).

A Brilliant Stewardship Plan for Legacy Society Donors From Down Under


You need to have a ‘bequest communication plan’ in place. ”. She also recommends using an Excel spreadsheet to list all the months of the year and all the activities you will do such as: January – call each bequestor to wish them a Happy New Year.

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How to Tell a Story that Feels Your Own in 30 Seconds

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It captures the idea that the best stories are the ones in which we see ourselves: “It is our ability to imagine ourselves in a story’s circumstances that makes stories work.”. Andy explained in Free Range Thinking how this works: Consider, for example, the story of a homeless person we’ll call Ted. He is shy, almost painfully so, but he’s diligent about his work and is well liked even if he mostly keeps to himself, voraciously reading comic books during lunch and breaks.

How fast do you respond to your major and planned gift donors’ needs?


The private sector knows all about responding to leads. They know that: The odds of calling to contact a lead decrease by over 10 times in the 1st hour. The odds of calling to qualify a lead decrease by over 6 times in the 1st hour. After 20 hours every additional dial their salespeople make actually hurts your ability to make contact to qualify a lead. I say this because very few nonprofits make it easy for donors to become leads.

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How to Raise More Money from Matching Gifts Using Email and Social Media

J Campbell Social Marketing

This week I am pleased to present a guest post from Adam Weinger of Double the Donation. . Imagine using the Pony Express to make matching gift appeals. With all due respect to horses, your messages probably won’t arrive in the timely manner you desire.

Some people find me abrasive. Here’s why.


One of my best friends died last year at 54. I think the fundraising sector needs to change, now! I don’t have time to wait. I believe I need to get things done now! Complacency is a prelude to disaster. Our sector is failing to improve. We need to take responsibility for this. Imagine how much good could be done if we helped the revenues from charitable gifts grow to just 2.5% Maybe I should switch to decaf.

Do major gift and planned gift staff need “sales managers”?


But too many of them don’t know how to manage lead generation, cultivation, and tactical “closing” teams. It’s time for fundraising shops to employ sales management principles. The best authority on this topic (in my opinion) is Mike Weinberg. Here’s a great video that explains how to do it. . Fundraising Metrics: You Have to See Them to Believe Them. Sales managers? But we don’t sell anything!

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Why you should join mastermind groups instead of attending conferences


Sure, there are some good reasons to go to them. So, if you are looking for a job or aiming to build your network, they’re terrific. I’m not saying you should never go to conferences. Here are 7 reasons to start such a group from Forbes.

Why you don’t need to update your planned giving web pages as much as you might think


Your planned giving web pages don’t need to be updated “with the latest tax laws.” They should not be used primarily to “inform” supporters about planned giving since doing so makes it more likely that they will not involve you in the decision-making process. What so-called marketers have been telling nonprofits for years is that they need a big, complex, online brochure microsite that tells supporters how to make planned gifts — transactions.

Do major and legacy gift fundraisers need ‘sales managers’?


So, although good ones surely pay for themselves, it would probably be a hard sell to get a budget for one. Instead, many nonprofits outsource the function to Veritus Group. They know how to work with data and staff to build caseloads. They know how to manage data and staff to generate donations. And, they know how to work with nonprofit leaders and boards to prove the exponential return on investment they deliver.

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How NOT to design the perfect fundraising campaign


Today I would like to discuss how NOT to design the perfect fundraising campaign. According to The Telegraph newspaper in the United Kingdom, 2,000 people were asked what they liked about their favorite cars in an effort to design the perfect automobile.

Why everyone talks about segmenting emails but hardly anyone ever does it


Online discussion groups will say it’s the key to marketing success! Everyone talks about segmenting emails — sending the right message to the right person at the right time. Because it’s hard to do! Now, you can leverage technology to do the heavy lifting.

How to Run a Great Text Giving Campaign

Kivi's Nonprofit Communications Blog

If you are thinking of starting a text giving campaign, Abby Jarvis of Qgiv is here today to share some tips on how to make it successful. As phones become more ubiquitous, nonprofits are experimenting with different ways to engage donors on their mobile devices.

Writing for the Web—How to Get it Right

Mission Minded

Our clients always look forward to this important milestone (and so do we!). Blog Nonprofit Branding Nonprofit Communications Nonprofit Copywriting Nonprofit Messaging Nonprofit Web best practices better writing brand branding communication communications web writingOne of the most rewarding parts of executing a new brand is rolling out a new website. Seeing your organization’s colors, imagery, and messaging come together for the first time in a dynamic new site is exciting.

6 ways you can be an effective nonprofit leader

Wild Woman Fundraising

First off, if you like how I write, you are going to LOVE how I teach. Here’s a neat thing: My Wildly Successful Events Webinar on how to get sponsorships on July 13th is all sold out! Just go here to check that out! Submit this to Netvibes.