Best Practices in Nonprofit Storytelling – How to Structure Your Stories

J Campbell Social Marketing

I am on a mission to help nonprofits of all sizes become better communicators. This is the first of a multi-part series designed to show nonprofits the most effective ways to amplify their stories using digital storytelling techniques. . How would I handle it?

Top 3 ways to determine whether or not a so-called expert is worth listening to


And, in publications, you’ll read articles that no one questions prior to publication. For better or worse, the world today allows anyone to have a voice whether their comments and ideas work or not. Too often they fail to properly vet a speaker.

How to structure and staff your planned gift shop for the 21st century


Jim Collins, author of the best-selling book Good to Great , has three big recommendations for all organizations: Get the right people on the bus. I think nonprofits tend to fail when it comes to “getting the right people in the right seats.” Attend to needs.

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Mass marketing, relationships and trust.


One-to-many marketing/fundraising relationships are the same as personal relationships. They’ll feel that you abused the permission they granted you when they opted in to receive your communications (assuming they opted in at all).

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Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to Create a Great One

J Campbell Social Marketing

The topic will be Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to Create a Great One. A high quality blog has been proven to have a direct benefit on marketing and fundraising efforts – so why do so many nonprofits ignore this powerful tool?

Is donor retention really where you should focus your time and money?


The number of donors giving to charity keeps declining while total charitable dollars keep increasing. But I believe there’s more to it than that. I think your focus needs to NOT ONLY be on donor retention (although that’s not a bad thing to work on). Here’s why: According to Giving USA , the number of donors is decreasing yet more money has been raised than ever. Therefore, trying to retain all of your donors is not necessarily a good plan.

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How to use verbatims and digital body language to raise more money


Here’s one big point from the interview I figured you’d want to read (in case you don’t have time to listen to the whole thing). Getting to know your supporters is a humongous key to success. How many minutes they spend on a certain page.

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How to Get Award-Winning Email Engagement as a Nonprofit

Kivi's Nonprofit Communications Blog

When Jen Billow shared with her fellow Communications Director Mentoring Program participants that her organization, the Park City Education Foundation, had received accolades from Constant Contact for their awesome email engagement rates, everyone wanted to know how.

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5 interesting videos that promote legacy giving


According to LegacyVoice these 5 are the best. Do you agree with their selections and think they are the best ? Related Posts: >>3 easy ways to make a video that will inspire legacy or major gifts. >>Why Why you should add video to your website. Here are 5 videos for promoting legacy giving. I’m not so sure about that. But I do applaud the efforts. What do you think? LIKE THIS BLOG POST? LEAVE YOUR COMMENTS BELOW AND/OR SHARE IT WITH YOUR PEERS!

Is donor qualification more important than donor identification?


Or you might enlist the help of a wealth screening or predictive analytics and modeling firm to help you identify the best donors for your portfolio. They might not want to have a personal relationship with you (or any other fundraiser). How to build and refresh your caseload.

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Webinars on Marketing with No Budget, Best Practices and More in March

Kivi's Nonprofit Communications Blog

I’ve opened registration for some brand-new webinars in March, with two more still to come. Best Practices in Nonprofit Marketing. Nonprofit Marketing with Next to No Budget. Creating Online Evangelists: How to Excite and Motivate Your Supporters.

How to get tremendous satisfaction from satisfaction


If you learn how to truly satisfy their needs, you will be tremendously satisfied too. How do you do this? Listen to them. And, respond to them by adding value to their lives. Recommendations. >> 5 Opportunities to Boost Giving, Donor Loyalty, and Job Satisfaction. >> Another highly requested blog post on why people give. The post How to get tremendous satisfaction from satisfaction appeared first on MarketSmart | .

Do we really need science to help us raise more money?


Thanks to scientific research , we now know conclusively that giving to others makes us feel good about ourselves, which in turn, makes us happy. But did we really need science to confirm what so many already knew? Washington said, “If you want to lift yourself up, lift up someone else” and also said, “Those who are happiest are those who do the most for others.”. The Dalai Lama said, “If you want others to be happy, practice compassion.

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8 Great Ways to End Emails or Letters


So here are some great ways to end emails you send to donors: 1. First name], this is your chance to make a huge impact on [mission-oriented copy here]. First name], your investment in [mission-oriented copy here] will make a difference in their lives for generations to come.

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3 simple ways fundraisers can improve their LinkedIn profiles to land more meetings and raise more money


After all, are you trying to raise money or are you looking for another job? If you are aiming to raise money then you need to recognize that, more and more, your donors will check you out online before they accept your telephone call or email outreach.

A Couple of Nonprofit Best Practices Lessons From the Real World

Seeking Grant Money Today

Let's say that you and I met because we both donate to a specific art museum. Let's say that you and I grew up in the same city and this art museum is important to each of us so we have supported it over the years. You and I each have come to trust the organization. The museum's leadership make excellent operations and management decisions in the best interest of the museum's mission statement goal, repeatedly. million in 1998, to $38.9

2017 Major Gifts Fundraising Benchmark Study – Episode 13


Podcast how to become a major gifts officer major gift fundraising best practices major gift fundraising plan template major gifts fundraising strategy major gifts officer career path major gifts officer job description major gifts officer jobs what is a major giftOn today’s episode we discuss the 2017 Major Gifts Fundraising Benchmark Study. This study is the first of its kind by focusing on major gifts. You can download the report at [link].

Why less is always more and how to get more from less


Ever wonder if your nonprofit is trying to do too many things and trying to be too many things for too many people? It also became lighter, thinner and more appealing because it was easy to carry. According to Ive at the time, “ We are absolutely consumed by trying to develop a solution that is very simple because as physical beings we understand clarity.”. It means saying no to the hundred other good ideas that there are. You have to pick carefully.

Can raising money be like building furniture?


It takes longer to do it this way and I don’t think the quality is actually any better. Using nails and such to drive the pieces together, furniture can be made expeditiously and at low cost. That’s how furniture companies get the job done these days.

Here’s a job description for a major gift or legacy gift lead outreach associate


Last summer I wrote a very thorough post titled: How To Structure and Staff Your Planned Giving Department for the 21st Century. Many of them decided to implement my recommendations. So, I thought I’d copy and paste the content I provide to them so you can benefit too.

How to discover planned gifts using interns because you can’t afford a telemarketing firm


Have the intern view videos, read reports and talk to program staff (and beneficiaries) so they are familiar with stories about the impact your organization delivers. Write a letter to the donors but have the intern personalize and duplicate it, hand address envelopes, and mail them to donors letting them know the intern will be calling the following week. Explain why (to thank you and to ask you some quick questions to learn about you just a bit).

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Almost four years ago I declared: “The Fundraising Pyramid Is DEAD!”


Unless they happen to have one too many fully funded retirement plans that they would like to leave behind to lower the burden of inheritance tax on their children.” Is the fundraising donor pyramid dead?

13 Best Practices For Client Presentations

Diva Marketing Blog

So many pieces have to integrate to be successful. The day has finally come to present to your client. At this moment in time How you present is as critical as What you present. This innovative course provides undergraduate (juniors and seniors) with a unique opportunity to actually be a consultant to a non profit "client. This class has been hands down the best experience I've had at Goizueta. Intellectual honesty is always best.

How To Use Facebook’s Free Fundraising Tools on #GivingTuesday

J Campbell Social Marketing

On November 28th, the Bill & Melinda Gates Foundation are matching up to $2 million in funds raised on Facebook for U.S-based Before and after #GivingTuesday, charitable organizations that have signed up to use Facebook’s fundraising tools will pay a 5% fee.).

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How to Run a Great Text Giving Campaign

Kivi's Nonprofit Communications Blog

If you are thinking of starting a text giving campaign, Abby Jarvis of Qgiv is here today to share some tips on how to make it successful. As phones become more ubiquitous, nonprofits are experimenting with different ways to engage donors on their mobile devices.

How to Test Your Nonprofit Emails

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Sending the most effective emails to your donors do es n''t have to be a gu essing game. Even the smallest nonprofits can use simple testing methods to uncover the subject line s, content and calls to action that inspire supporters to give. If you have a file of 40,000 email addresses or more, it’s pretty easy to create two segments of 5,000 email addresses each. Decide which message worked the best and then mail to the rest of the list.

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Email Reporting 101: How to Use Your Reports to Improve Your Results

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If you''re using email newsletters and announcements to stay in touch with your supporters, donors, and volunteers, it''s important that you''re keeping an eye on your results. Your open rate tells you how many people saw your email in their inbox, clicked to open, and viewed your message.

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How to Get People to Say Nice Things About Your Nonprofit (and What to Do When They Don’t)

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How do we get people to give our nonprofit great reviews?” I get asked how to do this all the time. Ken Mueller listed bad ways to try to solicit good reviews. I agree all of them are to be avoided. He also shared a tip on the right way to do this. .

Email as a Fundraising Tool – Episode 4


Learn how to use email in a way donors love, how to use it to track engagement, some pitfalls to avoid, and much more. Visit to learn more about MarketSmart.

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“Dear donor, you rock! Here’s why…” Jeff Brooks’ powerful donor outreach formula


If you want to know how to communicate with your donors, I strongly recommend you listen to whatever Jeff Brooks says. Jeff recently came up with a brilliant, simple guideline to help you keep your donor communications on-track every time.

How to Improve Your Nonprofit Marketing by Using a Calendar

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Many nonprofits miss opportunities to improve their marketing simply because they don’t put their plans into a calendar. If you practice the simple discipline of keeping a calendar, it will help keep your marketing mindset active all year long and can make it easier next year too!

How to Optimize Your Nonprofit Press Releases for Search

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Search engine optimization (SEO) is the process of affecting a website''s visibility to search engines, but how can you actually make your press release appear first in search results? Jessica Pajak and Tyler Ragghianti of PR NewsChannel share some tips on how to use keywords and hyperlinks to elevate your press releases. The tough thing about modern press releases is that they must be written to appeal not just to people-but also to search engines.

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You’ve got leads (identified major donor prospects) but are they ‘outreach-ready’?


People and vendors in our sector talk a lot about identifying donors, but getting them ready to meet with you is a different story. The problem is that most donors simply aren’t ready to talk to you yet. During our chat, I told her that most ‘identified’ major and planned gift prospects need to be cultivated before outreach. My statement was met with a grimace and the following response: “That’s not what we train fundraisers to do.

How to Tell a Story that Feels Your Own in 30 Seconds

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It captures the idea that the best stories are the ones in which we see ourselves: “It is our ability to imagine ourselves in a story’s circumstances that makes stories work.”. Andy explained in Free Range Thinking how this works: Consider, for example, the story of a homeless person we’ll call Ted. He is shy, almost painfully so, but he’s diligent about his work and is well liked even if he mostly keeps to himself, voraciously reading comic books during lunch and breaks.

How to Design an Effective Survey

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Shape your survey questions to get the most valuable information. In a world full of emails, advertisements and direct mail, adding surveys to your communication mix can be an effective way to let your subscribers know that you’re listening as well as talking. The simple act of asking people what they think, want and know can open up a dialogue that will allow you to glean valuable information and also let your subscribers feel heard and valued.

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Why you need to think of yourself as a facilitator


Supporters give to satisfy a need Tweet This! Supporters give because they trust your organization to satisfy that need. Supporters give because they see you, your colleagues, your staff, your leaders, and your volunteers as the best conduit to satisfy their need.

3 Ways To Tell Your Story: Review of The Nonprofit Marketing Guide, by Kivi Leroux Miller

Wild Woman Fundraising

The Nonprofit Marketing Guide is an excellent book by Kivi Leroux Miller , and I am sorry it took me this long to read it. Pull out even further to include the person listening to the story. If you are a small nonprofit, just starting out, how can you get more visible?

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Could your volunteers solve most of your fundraising problems?


Volunteerism is the gateway drug leading to major giving and legacy gifts. Therefore, your best prospects are probably already in your midst, right under your nose. Comparing you to your competition. Bring in other volunteers to explain why they do it and what they'll gain.

How to Tap into the Heart and Soul of Your Organization When You Write

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Dickerson posits that one of the reasons for this is that many of us are conditioned by our education to write “for a professor who is no longer there” while what we need to be doing is writing for the audience that is there: donors. If your writing tends to be more like an academic argument than a true-life story aimed at touching the heart, it’s time to break out of your old habits and put the heart and soul of your work back into every word you write.

How to Upgrade Donors and Boost Revenue with Donor Surveys [FREE WEBINAR]

Kivi's Nonprofit Communications Blog

Join us next week for a FREE webinar with Rachel Muir: How to Upgrade Donors and Boost Revenue with Donor Surveys. Yes, come learn how! Discover… Eye candy examples you‘ll want to steal from winning online surveys and learn what to ask.

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