Trending Sources

How to use verbatims and digital body language to raise more money


Here’s one big point from the interview I figured you’d want to read (in case you don’t have time to listen to the whole thing). Getting to know your supporters is a humongous key to success. How many minutes they spend on a certain page.

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Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to Create a Great One

J Campbell Social Marketing

The topic will be Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to Create a Great One. A high quality blog has been proven to have a direct benefit on marketing and fundraising efforts – so why do so many nonprofits ignore this powerful tool?

How to prep for your next big ask


There’s a ton of information out there about how to ask for a donation. So I thought I’d help with what I believe is the simplest way to prep for your next big ask. Possibly talk to your friends about your answers (the experienced and successful ones).

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How to discover planned gifts using interns because you can’t afford a telemarketing firm


Have the intern view videos, read reports and talk to program staff (and beneficiaries) so they are familiar with stories about the impact your organization delivers. Write a letter to the donors but have the intern personalize and duplicate it, hand address envelopes, and mail them to donors letting them know the intern will be calling the following week. Explain why (to thank you and to ask you some quick questions to learn about you just a bit).

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8 Great Ways to End Emails or Letters


So here are some great ways to end emails you send to donors: 1. First name], this is your chance to make a huge impact on [mission-oriented copy here]. First name], your investment in [mission-oriented copy here] will make a difference in their lives for generations to come.

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How to Get Your Story Told in the Nonprofit Trade Press

Kivi's Nonprofit Communications Blog

This is especially true for nonprofits that are looking to earn the attention of potential funders or brand their organizations as experts in fundraising, nonprofit management, talent management, or storytelling. Are you appealing to a specific type of donor and, if so, how?

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How to Use Social Media for Fundraising [PODCAST + FREE WEBINAR]

J Campbell Social Marketing

The rise in popularity of social media channels over the past decade has fundamentally changed how we connect with one another, how we discover news, and how we consume and share information that matters. How to determine which social media channels on which to focus.

How to Do Your Own Nonprofit Communications Audit [Training]

Kivi's Nonprofit Communications Blog

Maybe you added an email newsletter to your print newsletter, and started paying more attention to your website. Now you are wondering whether to add Pinterest and Instagram — all the while maintaining your print communications and media relations.

How to Tell a Story that Feels Your Own in 30 Seconds

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It captures the idea that the best stories are the ones in which we see ourselves: “It is our ability to imagine ourselves in a story’s circumstances that makes stories work.”. Andy explained in Free Range Thinking how this works: Consider, for example, the story of a homeless person we’ll call Ted. He is shy, almost painfully so, but he’s diligent about his work and is well liked even if he mostly keeps to himself, voraciously reading comic books during lunch and breaks.

7 major principles for major gift fundraising (including planned gifts)


According to figures from the Giving Foundation and the Fundraising Effectiveness Project , 83% of the dollars from individuals came from just 12% of the people and 70% came from just 3%. Want to know how to get more of your share?

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A Brilliant Stewardship Plan for Legacy Society Donors From Down Under


You need to have a ‘bequest communication plan’ in place. ”. She also recommends using an Excel spreadsheet to list all the months of the year and all the activities you will do such as: January – call each bequestor to wish them a Happy New Year.

How to Raise More Money from Matching Gifts Using Email and Social Media

J Campbell Social Marketing

This week I am pleased to present a guest post from Adam Weinger of Double the Donation. . Imagine using the Pony Express to make matching gift appeals. With all due respect to horses, your messages probably won’t arrive in the timely manner you desire.

6 reasons why some donors prefer to stay anonymous


They do not want fundraisers from other organizations to ask them for money (this is the #1 reason according to the Center on Philanthropy study conducted in 1991 titled “Survey on Anonymous Giving”). >> Fundraising vs. Selling: How to overcome the misconceptions.

“Dear donor, you rock! Here’s why…” Jeff Brooks’ powerful donor outreach formula


If you want to know how to communicate with your donors, I strongly recommend you listen to whatever Jeff Brooks says. Jeff recently came up with a brilliant, simple guideline to help you keep your donor communications on-track every time.

Why go to Amazon when you can get it here for free?


Each year my amazing staff grab the best, most popular blog posts from the prior year to create a book for our readers. . At last, the digest is ready to ship and you can get it for FREE by simply going here. How to generate more gifts with fewer resources.

How fast do you respond to your major and planned gift donors’ needs?


The private sector knows all about responding to leads. They know that: The odds of calling to contact a lead decrease by over 10 times in the 1st hour. The odds of calling to qualify a lead decrease by over 6 times in the 1st hour. After 20 hours every additional dial their salespeople make actually hurts your ability to make contact to qualify a lead. I say this because very few nonprofits make it easy for donors to become leads.

9 simple pointers for writing better emails and letters to your donors


I failed to get into business school. I hoped to be a business major at the University of Maryland in the 80’s. But my ability to read, comprehend and recapitulate the institution’s business lessons was not so good. I didn’t make the cut and failed to get even close to acceptance into the business school. So, I decided to become a journalism major instead even though I wasn’t very good at writing.

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Writing for the Web—How to Get it Right

Mission Minded

Our clients always look forward to this important milestone (and so do we!). Blog Nonprofit Branding Nonprofit Communications Nonprofit Copywriting Nonprofit Messaging Nonprofit Web best practices better writing brand branding communication communications web writingOne of the most rewarding parts of executing a new brand is rolling out a new website. Seeing your organization’s colors, imagery, and messaging come together for the first time in a dynamic new site is exciting.

Why you should join mastermind groups instead of attending conferences


Sure, there are some good reasons to go to them. So, if you are looking for a job or aiming to build your network, they’re terrific. I’m not saying you should never go to conferences. Here are 7 reasons to start such a group from Forbes.

Why everyone talks about segmenting emails but hardly anyone ever does it


Online discussion groups will say it’s the key to marketing success! Everyone talks about segmenting emails — sending the right message to the right person at the right time. Because it’s hard to do! Now, you can leverage technology to do the heavy lifting.

How NOT to design the perfect fundraising campaign


Today I would like to discuss how NOT to design the perfect fundraising campaign. According to The Telegraph newspaper in the United Kingdom, 2,000 people were asked what they liked about their favorite cars in an effort to design the perfect automobile.

6 ways you can be an effective nonprofit leader

Wild Woman Fundraising

First off, if you like how I write, you are going to LOVE how I teach. Here’s a neat thing: My Wildly Successful Events Webinar on how to get sponsorships on July 13th is all sold out! Just go here to check that out! Submit this to Netvibes.

How NOT to write a letter to your supporter community


Although this letter is meant for the “community” (non-donors and donors), this is NOT how you should ever address people. It fails to tell a story. It thanks everyone who did not donate before finally thanking the donors (3rd to last sentence at the very end).

How can nonprofits monitor their online reputations?

Wild Woman Fundraising

This month’s Net2ThinkTank Challenge is, “What are your best practices for effectively monitoring online feedback about your organization, cause, or social enterprise? AKA, “How can nonprofits monitor their online reputations?&# Decide what you want to measure.

How to create the ultimate donation page

Nonprofit Marketing Blog

Based on our recent Digital Giving Index data and trends from the last few years, Network for Good expects to again see at least 30% of annual online donation volume come through in December alone. How to pick the right image for your donation page.

How to Build a Fundraising Tribe for #GivingTuesday

J Campbell Social Marketing

Thanksgiving holiday, and is a way to inspire people to focus on a spirit of giving following the crazy commercialism of their Black Friday and Cyber Monday shopping sprees. First things first, you need to give your tribe a reason to feel connected to your campaign.

From Planning A Nonprofit's Grant Writing Work, to How Each Step of the Grant Raising Process Is Conducted According to Professional Best Practices (and Why).

Seeking Grant Money Today

How To Plan Out This Year's Grant Seeking What Information Goes Into A Grant Proposal? Here's What to Do. grant writing goal how to

Why you need to think of yourself as a facilitator


Supporters give to satisfy a need Tweet This! Supporters give because they trust your organization to satisfy that need. Supporters give because they see you, your colleagues, your staff, your leaders, and your volunteers as the best conduit to satisfy their need.

6 Foolproof Tips for Great Nonprofit Content

Fundraising 123

It’s imperative to remember that our job as fundraisers is to write compelling stories that engage our donors. You have a short amount of time to grab a reader's attention and make an impression -- don't waste the opportunity by sending weak copy or overly robotic messaging! . . .

7 things about email subject lines that will help you save the world


They understand how important headlines are.” Think about this the next time you write an email to your supporters because your subject line is actually your headline. Doing these things will allow you to gain more interest from your prospects: Keep them short and sweet.

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It ain’t friendraising… it’s fundraising


Usually, it is believed that extroverts make the best sales people (and fundraisers). But, according to tons of recent research including this paper written by Adam M. My take on it: Extroverts tend to be very outgoing, social and overtly expressive. They want to be friends with people. But friendship can get in the way of your efforts to close gifts. They just need a facilitator to help them do it. Popular opinion is wrong.

How to get mobile donors to convert


For most nonprofits, there’s been a steady growth in the use of smart phones and tablets by visitors to their websites. This has led to a lot of consternation as organizations wrestle with the challenge of providing a better user experience for site visitors on smaller screens.

Are you a show up and throw up fundraiser?


Here’s how to tell if you are guilty of being a show up and throw up fundraiser: -Do you talk about 10-25% of the time you are with your supporters? -Do Are you truly, sincerely interested in the answers to your questions? -Do

What to do about planned gift marketing when you don’t know what to do…


New subscribers to my blog get a survey asking them what topics they’d like to see me cover. . And now my new boss wants me to come up with an action plan for the next year. I just don’t really know how to start. Click to tweet!

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How to Tap into the Heart and Soul of Your Organization When You Write

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Dickerson posits that one of the reasons for this is that many of us are conditioned by our education to write “for a professor who is no longer there” while what we need to be doing is writing for the audience that is there: donors. If your writing tends to be more like an academic argument than a true-life story aimed at touching the heart, it’s time to break out of your old habits and put the heart and soul of your work back into every word you write.

Want to learn fundraising or social media? Check Out These New November Webinars & Workshops!

Wild Woman Fundraising

November 19th, How to Find new Donors for your Nonprofit NOW! I hope to see you at these webinars, it will be so fun! Applause: “This has been one of the best webinars I’ve attended. Incredible amount of information that I can’t wait to implement at work.

Donor Churn: How To Stop It Before It Starts

The Agitator

Few organizations truly understand why donors leave, let alone know when the donor makes the decision to leave. They’re almost always applied after the donor’s decision to abandon ship.

The Top 10 Ways Nonprofits Can Use Visuals

Fundraising 123

Nonprofits can harness the power of visuals to help boost their online presence, generate an engaged social media following, and share information with supporters and donors. Infographics are a fun way to visualize data in a shareable format. Have a powerful fact to share?

3 Ways To Tell Your Story: Review of The Nonprofit Marketing Guide, by Kivi Leroux Miller

Wild Woman Fundraising

The Nonprofit Marketing Guide is an excellent book by Kivi Leroux Miller , and I am sorry it took me this long to read it. Pull out even further to include the person listening to the story. If you are a small nonprofit, just starting out, how can you get more visible?

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How to Test Your Nonprofit Emails

Fundraising 123

Sending the most effective emails to your donors do es n''t have to be a gu essing game. Even the smallest nonprofits can use simple testing methods to uncover the subject line s, content and calls to action that inspire supporters to give. If you have a file of 40,000 email addresses or more, it’s pretty easy to create two segments of 5,000 email addresses each. Decide which message worked the best and then mail to the rest of the list.