How to prep for your next big ask

iMarketSmart

There’s a ton of information out there about how to ask for a donation. So I thought I’d help with what I believe is the simplest way to prep for your next big ask. Possibly talk to your friends about your answers (the experienced and successful ones).

How to use verbatims and digital body language to raise more money

iMarketSmart

Here’s one big point from the interview I figured you’d want to read (in case you don’t have time to listen to the whole thing). Getting to know your supporters is a humongous key to success. How many minutes they spend on a certain page.

Trending Sources

Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to Create a Great One

J Campbell Social Marketing

The topic will be Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to Create a Great One. A high quality blog has been proven to have a direct benefit on marketing and fundraising efforts – so why do so many nonprofits ignore this powerful tool?

How to structure and staff your planned gift shop for the 21st century

iMarketSmart

Jim Collins, author of the best-selling book Good to Great , has three big recommendations for all organizations: Get the right people on the bus. I think nonprofits tend to fail when it comes to “getting the right people in the right seats.” Attend to needs.

8 Great Ways to End Emails or Letters

iMarketSmart

So here are some great ways to end emails you send to donors: 1. First name], this is your chance to make a huge impact on [mission-oriented copy here]. First name], your investment in [mission-oriented copy here] will make a difference in their lives for generations to come.

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“Dear donor, you rock! Here’s why…” Jeff Brooks’ powerful donor outreach formula

iMarketSmart

If you want to know how to communicate with your donors, I strongly recommend you listen to whatever Jeff Brooks says. Jeff recently came up with a brilliant, simple guideline to help you keep your donor communications on-track every time.

Reader Questions: Does adding extra stuff your appeal mailing work?

Wild Woman Fundraising

This was at the end of the webinar, and I really did not know the answer to this one. Adding things to your mailing can either help OR hurt you. Results are MIXED, according to both Mal Warwick and Stephen Hitchcock. Did I use the pen to write on the card?

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7 Common Donation Form Mistakes (And How to Avoid Them!) – Part 1

Kivi's Nonprofit Communications Blog

Last week, Abby Jarvis finished her two-part series on marketing strategies to drive donors to your donation pages. Today, she starts another two-part series on how to avoid common mistakes on your donation forms. We all slip up from time to time. Abby Jarvis.

Do we really need science to help us raise more money?

iMarketSmart

Thanks to scientific research , we now know conclusively that giving to others makes us feel good about ourselves, which in turn, makes us happy. But did we really need science to confirm what so many already knew? Washington said, “If you want to lift yourself up, lift up someone else” and also said, “Those who are happiest are those who do the most for others.”. The Dalai Lama said, “If you want others to be happy, practice compassion.

How to Use Social Media for Fundraising [PODCAST + FREE WEBINAR]

J Campbell Social Marketing

The rise in popularity of social media channels over the past decade has fundamentally changed how we connect with one another, how we discover news, and how we consume and share information that matters. How to determine which social media channels on which to focus.

How to Get Your Story Told in the Nonprofit Trade Press

Kivi's Nonprofit Communications Blog

This is especially true for nonprofits that are looking to earn the attention of potential funders or brand their organizations as experts in fundraising, nonprofit management, talent management, or storytelling. Are you appealing to a specific type of donor and, if so, how?

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How to Do Your Own Nonprofit Communications Audit [Training]

Kivi's Nonprofit Communications Blog

Maybe you added an email newsletter to your print newsletter, and started paying more attention to your website. Now you are wondering whether to add Pinterest and Instagram — all the while maintaining your print communications and media relations.

7 things about email subject lines that will help you save the world

iMarketSmart

They understand how important headlines are.” Think about this the next time you write an email to your supporters because your subject line is actually your headline. Doing these things will allow you to gain more interest from your prospects: Keep them short and sweet.

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How to Tell a Story that Feels Your Own in 30 Seconds

Fundraising 123

It captures the idea that the best stories are the ones in which we see ourselves: “It is our ability to imagine ourselves in a story’s circumstances that makes stories work.”. Andy explained in Free Range Thinking how this works: Consider, for example, the story of a homeless person we’ll call Ted. He is shy, almost painfully so, but he’s diligent about his work and is well liked even if he mostly keeps to himself, voraciously reading comic books during lunch and breaks.

7 major principles for major gift fundraising (including planned gifts)

iMarketSmart

According to figures from the Giving Foundation and the Fundraising Effectiveness Project , 83% of the dollars from individuals came from just 12% of the people and 70% came from just 3%. Want to know how to get more of your share?

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How to Raise More Money from Matching Gifts Using Email and Social Media

J Campbell Social Marketing

This week I am pleased to present a guest post from Adam Weinger of Double the Donation. . Imagine using the Pony Express to make matching gift appeals. With all due respect to horses, your messages probably won’t arrive in the timely manner you desire.

9 simple pointers for writing better emails and letters to your donors

iMarketSmart

I failed to get into business school. I hoped to be a business major at the University of Maryland in the 80’s. But my ability to read, comprehend and recapitulate the institution’s business lessons was not so good. I didn’t make the cut and failed to get even close to acceptance into the business school. So, I decided to become a journalism major instead even though I wasn’t very good at writing.

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A Brilliant Stewardship Plan for Legacy Society Donors From Down Under

iMarketSmart

You need to have a ‘bequest communication plan’ in place. ”. She also recommends using an Excel spreadsheet to list all the months of the year and all the activities you will do such as: January – call each bequestor to wish them a Happy New Year.

Do major gift and planned gift staff need “sales managers”?

iMarketSmart

But too many of them don’t know how to manage lead generation, cultivation, and tactical “closing” teams. It’s time for fundraising shops to employ sales management principles. The best authority on this topic (in my opinion) is Mike Weinberg. Here’s a great video that explains how to do it. . Fundraising Metrics: You Have to See Them to Believe Them. Sales managers? But we don’t sell anything!

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6 reasons why some donors prefer to stay anonymous

iMarketSmart

They do not want fundraisers from other organizations to ask them for money (this is the #1 reason according to the Center on Philanthropy study conducted in 1991 titled “Survey on Anonymous Giving”). >> Fundraising vs. Selling: How to overcome the misconceptions.

How to Run a Great Text Giving Campaign

Kivi's Nonprofit Communications Blog

If you are thinking of starting a text giving campaign, Abby Jarvis of Qgiv is here today to share some tips on how to make it successful. As phones become more ubiquitous, nonprofits are experimenting with different ways to engage donors on their mobile devices.

How NOT to write a letter to your supporter community

iMarketSmart

Although this letter is meant for the “community” (non-donors and donors), this is NOT how you should ever address people. It fails to tell a story. It thanks everyone who did not donate before finally thanking the donors (3rd to last sentence at the very end).

Some people find me abrasive. Here’s why.

iMarketSmart

One of my best friends died last year at 54. I think the fundraising sector needs to change, now! I don’t have time to wait. I believe I need to get things done now! Complacency is a prelude to disaster. Our sector is failing to improve. We need to take responsibility for this. Imagine how much good could be done if we helped the revenues from charitable gifts grow to just 2.5% Maybe I should switch to decaf.

Email as a Fundraising Tool – Episode 4

iMarketSmart

Learn how to use email in a way donors love, how to use it to track engagement, some pitfalls to avoid, and much more. Visit iMarketSmart.com to learn more about MarketSmart.

Do major and legacy gift fundraisers need ‘sales managers’?

iMarketSmart

So, although good ones surely pay for themselves, it would probably be a hard sell to get a budget for one. Instead, many nonprofits outsource the function to Veritus Group. They know how to work with data and staff to build caseloads. They know how to manage data and staff to generate donations. And, they know how to work with nonprofit leaders and boards to prove the exponential return on investment they deliver.

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How fast do you respond to your major and planned gift donors’ needs?

iMarketSmart

The private sector knows all about responding to leads. They know that: The odds of calling to contact a lead decrease by over 10 times in the 1st hour. The odds of calling to qualify a lead decrease by over 6 times in the 1st hour. After 20 hours every additional dial their salespeople make actually hurts your ability to make contact to qualify a lead. I say this because very few nonprofits make it easy for donors to become leads.

6 ways you can be an effective nonprofit leader

Wild Woman Fundraising

First off, if you like how I write, you are going to LOVE how I teach. Here’s a neat thing: My Wildly Successful Events Webinar on how to get sponsorships on July 13th is all sold out! Just go here to check that out! Submit this to Netvibes.

Why you should join mastermind groups instead of attending conferences

iMarketSmart

Sure, there are some good reasons to go to them. So, if you are looking for a job or aiming to build your network, they’re terrific. I’m not saying you should never go to conferences. Here are 7 reasons to start such a group from Forbes.

How to Build a Fundraising Tribe for #GivingTuesday

J Campbell Social Marketing

Thanksgiving holiday, and is a way to inspire people to focus on a spirit of giving following the crazy commercialism of their Black Friday and Cyber Monday shopping sprees. First things first, you need to give your tribe a reason to feel connected to your campaign.

How to Get People to Raise Money for Your Nonprofit Using Facebook

J Campbell Social Marketing

In last week’s post, 3 Facebook Features Designed to Help You Fundraise , I highlighted just three of the Facebook features that are making social media fundraising a little bit easier for your nonprofit. To read more, be sure to check out that post here.

How can nonprofits monitor their online reputations?

Wild Woman Fundraising

This month’s Net2ThinkTank Challenge is, “What are your best practices for effectively monitoring online feedback about your organization, cause, or social enterprise? AKA, “How can nonprofits monitor their online reputations?&# Decide what you want to measure.

How to create the ultimate donation page

Nonprofit Marketing Blog

Based on our recent Digital Giving Index data and trends from the last few years, Network for Good expects to again see at least 30% of annual online donation volume come through in December alone. How to pick the right image for your donation page.

How NOT to design the perfect fundraising campaign

iMarketSmart

Today I would like to discuss how NOT to design the perfect fundraising campaign. According to The Telegraph newspaper in the United Kingdom, 2,000 people were asked what they liked about their favorite cars in an effort to design the perfect automobile.

Why everyone talks about segmenting emails but hardly anyone ever does it

iMarketSmart

Online discussion groups will say it’s the key to marketing success! Everyone talks about segmenting emails — sending the right message to the right person at the right time. Because it’s hard to do! Now, you can leverage technology to do the heavy lifting.

From Planning A Nonprofit's Grant Writing Work, to How Each Step of the Grant Raising Process Is Conducted According to Professional Best Practices (and Why).

Seeking Grant Money Today

How To Plan Out This Year's Grant Seeking What Information Goes Into A Grant Proposal? Here's What to Do. grant writing goal how to

6 Foolproof Tips for Great Nonprofit Content

Fundraising 123

It’s imperative to remember that our job as fundraisers is to write compelling stories that engage our donors. You have a short amount of time to grab a reader's attention and make an impression -- don't waste the opportunity by sending weak copy or overly robotic messaging! . . .

How to get mobile donors to convert

DonorDigital

For most nonprofits, there’s been a steady growth in the use of smart phones and tablets by visitors to their websites. This has led to a lot of consternation as organizations wrestle with the challenge of providing a better user experience for site visitors on smaller screens.

How to Tap into the Heart and Soul of Your Organization When You Write

Fundraising 123

Dickerson posits that one of the reasons for this is that many of us are conditioned by our education to write “for a professor who is no longer there” while what we need to be doing is writing for the audience that is there: donors. If your writing tends to be more like an academic argument than a true-life story aimed at touching the heart, it’s time to break out of your old habits and put the heart and soul of your work back into every word you write.

Writing for the Web—How to Get it Right

Mission Minded

Our clients always look forward to this important milestone (and so do we!). Blog Nonprofit Branding Nonprofit Communications Nonprofit Copywriting Nonprofit Messaging Nonprofit Web best practices better writing brand branding communication communications web writingOne of the most rewarding parts of executing a new brand is rolling out a new website. Seeing your organization’s colors, imagery, and messaging come together for the first time in a dynamic new site is exciting.

It ain’t friendraising… it’s fundraising

iMarketSmart

Usually, it is believed that extroverts make the best sales people (and fundraisers). But, according to tons of recent research including this paper written by Adam M. My take on it: Extroverts tend to be very outgoing, social and overtly expressive. They want to be friends with people. But friendship can get in the way of your efforts to close gifts. They just need a facilitator to help them do it. Popular opinion is wrong.