5 best practices for delivering progress reports to your major gift and legacy supporters

iMarketSmart

Here are my 5 best practices for delivering fundraising progress reports: 1. The post 5 best practices for delivering progress reports to your major gift and legacy supporters appeared first on MarketSmart | .

6 best practices for delivering progress reports to your major gift and legacy supporters

iMarketSmart

Here are my 5 best practices for delivering fundraising progress reports: 1. Tony Robbins , author of Money: Master the Game, discussed ‘ How Progress Equals Happiness ‘ earlier this year on Oprah’s digital web-show – #OWNSHOW. So true!

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Nonprofit Videos: Best Practices and Benchmarks

Kivi's Nonprofit Communications Blog

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Best Practices for Mobile-Friendly Email Design

DonorDigital

Below are some standards and practices we have found that work best for rendering emails on both mobile screens and desktop monitors. A mobile optimized layout , because of its limited width, is best reduced to a single column.

Cold calling major donors to arrange appointments doesn’t work— but this method does

iMarketSmart

In other words, we practice what we preach. If there’s potential for a win-win partnership, offer the next step— a call/meeting with you to discuss how they can realize the best version of themselves by giving.

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Email Marketing Best Practices

The Agitator

Target Marketing is offering a free (registration required) ‘white paper’ on email marketing best practices. Best Practices. Actually, it’s more of a tip sheet, but valuable nonetheless. I’ll preview their 12 tips, but urge you to get the full paper. Write great subject lines. Don’t forget the preview pane! Avoid SPAM language. They offer words to avoid. Make it look good. Treat your recipients like real people.

3 simple ways fundraisers can improve their LinkedIn profiles to land more meetings and raise more money

iMarketSmart

Most fundraiser’s LinkedIn profiles are screwed up! They look like resumes, not invitations. After all, are you trying to raise money or are you looking for another job?

Most fundraisers use email the wrong way

iMarketSmart

Digital Marketing Fundraising Major Giving Planned Giving strategy best email fundraising appeal best practices for fundraising best practices for planned giving charitable giving cultivation for major gifts cultivation for planned giving donor cultivation donor retention email fundraiser engagement fundraising fundraising email best practices fundraising email ideas nonprofit marketing Philanthropy Strategy

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Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to Create a Great One

J Campbell Social Marketing

The topic will be Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to Create a Great One. In this webinar we will cover: The basics of blogging – why you need one and the best platforms to use.

There Are Only Three Ways to Raise More Money

iMarketSmart

It’s nice to talk about how many new donors you acquired and it’s fun to win people over and get them to contribute to your cause, but it really isn’t your best bet. Or, consider some of the best practices Greg preaches here on the MarketSmart blog. Monetization is best.

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Acquisition: Why ‘Best Practices’ Suck

The Agitator

The problem with most ‘best practices’ is that they lead to stealing. I’ve often wondered why we copywriters advise that, if in doubt, the ‘best’ teaser for an outer envelope is a blank envelope. One organization copying another organization’s seemingly successful acquisition package simply leads to the next doing the same. And on and on. Tote bags change logos. Address labels change colors. Greeting cards filled with happiness, snow scenes and balloons proliferate.

When it comes to “moves management,” are you concerned too?

iMarketSmart

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Almost four years ago I declared: “The Fundraising Pyramid Is DEAD!”

iMarketSmart

Is the fundraising donor pyramid dead? Recently I was reminded of a blog post I wrote four years ago that got a lot of attention. Some of the reactions were not so kind.

“Dear donor, you rock! Here’s why…” Jeff Brooks’ powerful donor outreach formula

iMarketSmart

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You’ve got leads (identified major donor prospects) but are they ‘outreach-ready’?

iMarketSmart

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Engagement Fundraising in 7 simple bullet-points

iMarketSmart

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Donor Expectations – Episode 7

iMarketSmart

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Does Ask, Ask, and Ask Again Really Work?

iMarketSmart

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Do you care more about your legacy society than the donors in it?

iMarketSmart

Fundraising strategy best practices for planned giving charity blog creating a legacy society donor cultivation establishing a legacy society legacy gift marketing legacy society benefits legacy society brochure legacy society names examples legacy society welcome letter naming a legacy society Philanthropy Planned Giving planned giving society namesSome nonprofits seem to care about ‘having’ a legacy society far more than they care about the donors in them. .

Serious major gift marketing is not for populists. Planned gift marketing is.

iMarketSmart

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Introducing the First Ever Major Gifts Fundraising Benchmark Study

iMarketSmart

The first-ever benchmark study on major gifts fundraising. Today, I’m thrilled to introduce the 2017 Major Gifts Fundraising Benchmark Study. The research was led by Melissa S. Brown and supported by the Association of Philanthropic Counsel. I just funded the effort.

5 things you should do when you get a big bequest (to ensure that your marketing budget increases!)

iMarketSmart

Fundraising Major Giving Planned Giving bequests best practices for fundraising best practices for planned giving big bequests charity blog donor cultivation fundraising tips Major gifts ngo tips nonprofit marketing budgets npo marketing budget philanthropy blog

Why reciprocity must be an essential tool in your fundraising toolbox

iMarketSmart

Fundraising best practices for fundraising best practices for planned giving engagement fundraising fundraising tips fundraising tools major donor fundraising major gift fundraising philanthropy blog

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Stop complaining because your success is up to you

iMarketSmart

All of us have been there. Sometimes we find ourselves stuck in situations that just plain suck! Think yours is worse than someone else’s? Think again. Many felt that Jim Thorpe, a Native American from Oklahoma, was the greatest athlete of the 20th century.

Poor Research & Undocumented Best Practices — Barriers To Growth, Part 6

The Agitator

You’d think a $300 billion industry like ours would have empirically based standards and practices readily available and accessible to all. After all, most sectors — ranging from apple growers to doctors and hospitals, and even zoos — have them. Fundraising doesn’t.

5 lessons fundraisers can learn from Subway (Yes! The sandwich shop)

iMarketSmart

Fundraising strategy best practices for fundraising charitable giving Charitable Giving Cultivation Copywriting direct marketing tips fundraising blog major gift fundraising strategy marketing tips nonprofit marketing Philanthropy

Could your volunteers solve most of your fundraising problems?

iMarketSmart

Therefore, your best prospects are probably already in your midst, right under your nose. Volunteerism is the gateway drug leading to major giving and legacy gifts. Proof can be found in the 2016 U.S. Trust® Study of High Net Worth Philanthropy. The study is based on a survey of U.S.

8 Great Ways to End Emails or Letters

iMarketSmart

Cultivation starts and ends with great communication. Goodbyes are just as important as hellos. So here are some great ways to end emails you send to donors: 1. First name], I’m really counting on you!

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5 things great nonprofits do (according to Veritus Group)

iMarketSmart

Fundraising strategy best nonprofits to work for best practices for fundraising charity blog cultivation for major gifts donor cultivation fundraising tips great nonprofits most effective nonprofits nonprofit marketing philanthropy blog

How to structure and staff your planned gift shop for the 21st century

iMarketSmart

Jim Collins, author of the best-selling book Good to Great , has three big recommendations for all organizations: Get the right people on the bus. Get the right people in the right seats. Get the wrong people off the bus. So what does this mean for you?

2017 Major Gifts Fundraising Benchmark Study – Episode 13

iMarketSmart

Podcast how to become a major gifts officer major gift fundraising best practices major gift fundraising plan template major gifts fundraising strategy major gifts officer career path major gifts officer job description major gifts officer jobs what is a major giftOn today’s episode we discuss the 2017 Major Gifts Fundraising Benchmark Study. This study is the first of its kind by focusing on major gifts. You can download the report at [link].

4 keys to fundraising success you might be overlooking

iMarketSmart

The best way to do this is by employing feedback loops that capture self-reported information and nonverbal, digital body language (such as clicks, views, downloads, time-on-site, etc.).

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Is donor qualification more important than donor identification?

iMarketSmart

Or you might enlist the help of a wealth screening or predictive analytics and modeling firm to help you identify the best donors for your portfolio. The best way to do this is with one-to-one donor discovery visits. So, the next best way is to use a donor survey. Identification.

Here’s why when it comes to planned gifts, it isn’t necessarily ALL about the relationship

iMarketSmart

Fundraising Planned Giving best practices for fundraising best practices for planned giving charity blog nonprofit marketing Nonprofit Marketing Blog philanthropy blog planned giving indicators Planned Giving MarketingI have two questions that I ask people when they say that planned gift fundraising “is all about the relationship.” ” I ask, “How many gifts did you/your organization receive last year that ‘came over the transom’?

Is shaming an effective fundraising strategy?

iMarketSmart

It began with some bragging about the fact that the Princeton Review said the University of was named the Best _ College in America. The Princeton Review named us the “Best _ College in America” while the Fiske Guide to Colleges credited us for “first-of-their-kind academic programs and innovative out-of-classroom learning and networking opportunities,” that drive __’s “vision of preprofessional education shaped by commitments to the liberal arts, leadership, and community involvement.”

The Donor Rubik’s Cube (Wants, Needs, and Interests) – Episode 9

iMarketSmart

Greg and Tim discuss donor wants, needs and interests on this episode of Engagement Fundraising. Learn how you as a fundraiser can identify what those are. The post The Donor Rubik’s Cube (Wants, Needs, and Interests) – Episode 9 appeared first on MarketSmart, LLC |.

7 things about email subject lines that will help you save the world

iMarketSmart

>> The Best Nonprofit Email Subject Lines of 2015. Firstly, email subject lines are actually headlines. The great advertising legend David Ogilvy once said, “On average, five times as many people read the headlines as read body copy.

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7 major principles for major gift fundraising (including planned gifts)

iMarketSmart

Reccomendations. >> Best practices in major gift fundraising. >> Cultivation of Major Gifts. >> How Many Prospects Do You Need? >> Top 10 Tips to Catapult Your Major Gift Fundraising.

Plan 81

Here’s one great legacy giving promotion

iMarketSmart

Related posts: >> Why I like this ad. >> 5 of the best charity videos used to promote legacy giving. >> A terrific example of an online “engagement fundraising” effort for planned giving. I love this legacy giving promotion. It’s actually a placeholder for your beer!

Introducing the Engagement Fundraising Podcast – Now Available!

iMarketSmart

Fundraising apple podcasts best practices for fundraising best practices for planned giving components of engagement fundraising donor cultivation donor surveys itunes Philanthropy podcast principles of engagement fundraisingToday is a great day! I’m so excited to tell you about a brand new weekly podcast that I’m on all about engagement fundraising! Now available on Apple Podcasts is MarketSmart’s new podcast, Engagement Fundraising!