11 best practices for your legacy society communications

iMarketSmart

Here are my best practices for you to consider employing in your communications: Survey them ! The post 11 best practices for your legacy society communications appeared first on MarketSmart, LLC |.

Pinterest Best Practices

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Decide how you can tie the right social components together to best achieve your goals and grow your relationship with your supporters. If your nonprofit is looking to spice up its Pinterest page, here are some tips: 1. Try infographics. .

Online Fundraising Best Practices

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The best way to reach your donors is to connect with them wherever they are – which means everywhere. Tags: Fundraising Web Site 101 Best Practices Did You Know? * 300 billion was raised in 2008 (Giving USA); *$15 billion was raised online in 2008 – a 44% increase over 2007) (Blackbaud); * $21 million has been raised by Causes since its launch three years ago; * 30% of online giving happens in December.

Best Practices in Nonprofit Storytelling – How to Structure Your Stories

J Campbell Social Marketing

The best stories should also compel people to insert themselves into the story to help write the ending. The post Best Practices in Nonprofit Storytelling – How to Structure Your Stories appeared first on marketing for the modern nonprofit.

#FUNDRAISING: What’s So Great About Best Practices?

Non Profit Marketing 360

Adopting “Best Practices” sounds like one of those common-sense ideas nobody can argue with, right? Roger Craver, old pro fundraiser and curmudgeon-in-residence at The Agitator , argues that best practices are a license to steal and an enemy of innovation.

5 Tech Best Practices Universities Should Use To Keep Alumni Connected

EveryAction

More than 80% of the US population has at least one social media profile, making it one of the best ways to connect with alumni, even reaching those who may not have current email addresses or phone numbers on file.

What’s So Great About Best Practices?

Non Profit Marketing 360

Adopting “Best Practices” sounds like one of those common-sense ideas nobody can argue with, right? Roger Craver, old pro fundraiser and curmudgeon-in-residence at The Agitator, argues that best practices are a license to steal and an enemy of innovation. The post What’s So Great About Best Practices? Wrong.

6 best practices for delivering progress reports to your major gift and legacy supporters

iMarketSmart

Here are my 5 best practices for delivering fundraising progress reports: 1. Tony Robbins , author of Money: Master the Game, discussed ‘ How Progress Equals Happiness ‘ earlier this year on Oprah’s digital web-show – #OWNSHOW. So true!

Best Practices for Mobile-Friendly Email Design

DonorDigital

Below are some standards and practices we have found that work best for rendering emails on both mobile screens and desktop monitors. A mobile optimized layout , because of its limited width, is best reduced to a single column.

Acquisition: Why ‘Best Practices’ Suck

The Agitator

The problem with most ‘best practices’ is that they lead to stealing. I’ve often wondered why we copywriters advise that, if in doubt, the ‘best’ teaser for an outer envelope is a blank envelope. One organization copying another organization’s seemingly successful acquisition package simply leads to the next doing the same. And on and on. Tote bags change logos. Address labels change colors. Greeting cards filled with happiness, snow scenes and balloons proliferate.

Direct Mail Best Practices for Nonprofit Organizations

Exactask Marketing

Despite the increasing shift towards digital fundraising, using direct mail as part of your overall marketing strategy still provides significant benefits for any nonprofit clients your agency may be working with. Many shy away from direct mailers because of the slow lead time, high initial costs required or because past campaigns haven’t shown much success. When done right, though, direct mailers can be a nonprofit’s most valuable asset. direct mail Marketing

Capital One® Card Lab Connect: Best Practices

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" What follows is a checklist of best practices to consider integrating into your organization's own affinity card program. This program is best-suited for your power supporters: parents of children affected by your cause; Board members; volunteers who have worked with your organization for an extended period, etc. The best way to speak effectively and genuinely is to speak from experience.

Transparency & Cause Marketing: 5 Best Practices

Selfish Giving

Last month, the New York Attorney General issued guidelines entitled “Five Best Practices for Transparent Cause Marketing.” Cause Practices cause marketing new york attorney general guidelines transparencyOh, really. What portion of portion of proceeds?

Email Marketing Best Practices

The Agitator

Target Marketing is offering a free (registration required) ‘white paper’ on email marketing best practices. Best Practices. Actually, it’s more of a tip sheet, but valuable nonetheless. I’ll preview their 12 tips, but urge you to get the full paper. Write great subject lines. Don’t forget the preview pane! Avoid SPAM language. They offer words to avoid. Make it look good. Treat your recipients like real people.

Free tool of the week: Fenton’s Best Practice Guides

ImpactMax

You might want to take a look at these free, downloadable guides to communications best practices put out by Fenton Communications, a firm that works with nonprofits.

Poor Research & Undocumented Best Practices — Barriers To Growth, Part 6

The Agitator

You’d think a $300 billion industry like ours would have empirically based standards and practices readily available and accessible to all. After all, most sectors — ranging from apple growers to doctors and hospitals, and even zoos — have them. Fundraising doesn’t.

"Best practices" -- not always the best practice

Donor Power Blog

A lot of fundraisers focus on "best practices." Because being obsessed with best practices can be the road to mediocrity. Best practices" is supposed to be about not making stupid mistakes. Too often, though, "best practices" ends up meaning risk aversion and creativity avoidance. It's not a best practice. So be aware of the best practices. What is everybody doing that's not stupid?

3 reasons why I use curse words (but only one that matters)

iMarketSmart

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Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to Create a Great One

J Campbell Social Marketing

The topic will be Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to Create a Great One. In this webinar we will cover: The basics of blogging – why you need one and the best platforms to use.

Complacency is a prelude to disaster

iMarketSmart

I know, change is hard. But I think too many people are afraid of change and disruption when they really should be afraid of being afraid. After all, the only thing we can truly depend upon is change. So why not embrace it? Or, why not take it one step further? Here’s what I mean.

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What do you really think about DONOR SCORING?

iMarketSmart

Fundraising best practices for fundraising best practices for planned giving charity blog cultivation for major gifts cultivation for planned giving donor cultivation donor scores Lead Generation major gift fundraising Philanthropy philanthropy blog philosophy Strategy

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The myth of the disappearing donor

iMarketSmart

Fundraising best practices for fundraising best practices for planned giving charitable giving cultivation for major gifts cultivation for planned giving donor value proposition fundraising tips major gift fundraising Philanthropy philanthropy blog Strategy value

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Focus on your donors’ lives, not their wallets

iMarketSmart

A long-term, cultivation approach is the best way to go since you never know when a life circumstance will arrive leading a donor to examine their plan.

What everyone is missing about the 2018 $410 billion giving figure from Giving USA

iMarketSmart

Fundraising best practices for fundraising best practices for planned giving charity blog donor cultivation giving usa 2012 giving usa 2015 infographic giving usa 2016 giving usa 2017 highlights giving usa 2017 infographic giving usa 2017 pdf giving usa 2017 report highlights giving usa 2018 giving usa 2018 report highlights giving usa definitions Philanthropy philanthropy blog Strategy$410 billion. Hooray! Right? Not so fast! Lots of folks are not so happy.

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The Best of SmartIdeas 2017 Book Now Available! – Get it free from us, quantities limited!

iMarketSmart

The post The Best of SmartIdeas 2017 Book Now Available! Fundraising best practices for fundraising best practices for planned giving charity blog cultivation for major gifts cultivation for planned giving donor cultivation free book fundraising tips Philanthropy philanthropy blog

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Webinars on Marketing with No Budget, Best Practices and More in March

Kivi's Nonprofit Communications Blog

Best Practices in Nonprofit Marketing. Each webinar is $35 or you can attend all of them (and any others we host in the next twelve weeks) for just $97 with the All-Access Pass - by far, the best deal available for nonprofit marketing training!

Are you a piñata fundraiser?

iMarketSmart

Fundraising best practices for fundraising best practices for planned giving charity blog cultivation for major gifts cultivation for planned giving donor cultivation fundraising tips Philanthropy philanthropy blog Strategy

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How you can email your supporters every single day

iMarketSmart

If you do, your supporters will welcome your email communications the same way they welcome their best friend’s emails. You can, indeed, email your supporters every single day. . I realize you and your communications team members probably just fell out of your chairs.

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Top 3 ways to determine whether or not a so-called expert is worth listening to

iMarketSmart

I guess he was good at preaching but not so good at practicing what he preached. Most people don’t know what the hell they’re talking about. On social media you’ll find a lot of people posting and making comments on posts.

How nonprofit organizations can provide more value to generate more revenue in 5 simple steps.

iMarketSmart

Rather, our sector’s fundraising practices are driving donors to avoid our communications because most nonprofits fail to understand and provide value. Think and write down what makes your best, most philanthropic supporters feel good. In my last post, I tore up the concept of the disappearing donor. I proclaimed that donors are not disappearing.

Is it time to banish photos of fundraisers and oversized checks?

iMarketSmart

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11 reasons why donors and organizations love charitable gift annuities

iMarketSmart

Fundraising best practices for fundraising best practices for planned giving charitable gift annuity calculator charitable gift annuity example charitable gift annuity irs charitable gift annuity rates charitable gift annuity tax deduction charitable gift annuity tax reporting charity blog cultivation for major gifts cultivation for planned giving how does a charitable gift annuity work how to set up a charitable gift annuity Philanthropy StrategyWhy donors like CGAs.

Cold calling major donors to arrange appointments doesn’t work— but this method does

iMarketSmart

In other words, we practice what we preach. If there’s potential for a win-win partnership, offer the next step— a call/meeting with you to discuss how they can realize the best version of themselves by giving.

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The difference between wealth screening and wealth appending

iMarketSmart

Over the past 10 to 20 years, wealth screening has become a common practice for fundraising shops. Prospect research is expensive and time-consuming while the best, fastest and most cost-effective way to further qualify your list is actually with donor lead generation and donor self-qualification. Let me repeat that: The best way to further qualify your list is with donor lead generation and donor self-qualification. First, wealth screening.

Why your job is to get donors to talk to themselves.

iMarketSmart

Fundraising Philosophy/motivation best practices for fundraising best practices for planned giving charity blog cultivation for major gifts cultivation for planned giving donor cultivation importance of self talk Philanthropy self talk book self talk examples self talk psychology self talk synonym self talk therapy self talk wikipedia StrategyYour job is not to come up with words and images that will persuade or convince people to give.

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Mass marketing, relationships and trust.

iMarketSmart

One-to-many marketing/fundraising relationships are the same as personal relationships. Trust is essential. But, if you send spammy emails and direct mailers that are impersonal, irrelevant, interruptive, and annoying, your supporters won’t trust you or your employer.

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Donors give when THEY want to give, not when YOU want them to give

iMarketSmart

Fundraising Philosophy/motivation best practices for fundraising best practices for planned giving charity blog donor centered communications donor centered fundraising definition donor centered philosophy donor centric communications donor centric language donor cultivation donor-centricity Philanthropy StrategyIt ain’t about you. Unsuccessful fundraisers want donors to give on their timeline, not the donor’s.

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Online Marketing Best Practices from the Obama Campaign

Search Marketing for Nonprofits

M+R Strategic Services just released a report outlining the strategies and best practices from the Obama new media campaign and how those practices should be applied to nonprofits and their online marketing and fundraising efforts. Here’s the lead in paragraph: The best news for nonprofits? Corporate Online Marketing Best Practices Applied to Nonprofit Challenges. Tagged: nonprofit online best practices.,

Stop SPAMMING your supporters with planned giving e-newsletters

iMarketSmart

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3 simple ways fundraisers can improve their LinkedIn profiles to land more meetings and raise more money

iMarketSmart

Most fundraiser’s LinkedIn profiles are screwed up! They look like resumes, not invitations. After all, are you trying to raise money or are you looking for another job?