Trending Sources

6 best practices for delivering progress reports to your major gift and legacy supporters

iMarketSmart

Here are my 5 best practices for delivering fundraising progress reports: 1. Tony Robbins , author of Money: Master the Game, discussed ‘ How Progress Equals Happiness ‘ earlier this year on Oprah’s digital web-show – #OWNSHOW. So true!

Nonprofit Videos: Best Practices and Benchmarks

Kivi's Nonprofit Communications Blog

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5 best practices for delivering progress reports to your major gift and legacy supporters

iMarketSmart

Here are my 5 best practices for delivering fundraising progress reports: 1. The post 5 best practices for delivering progress reports to your major gift and legacy supporters appeared first on MarketSmart | .

Best Practices for Mobile-Friendly Email Design

DonorDigital

Below are some standards and practices we have found that work best for rendering emails on both mobile screens and desktop monitors. A mobile optimized layout , because of its limited width, is best reduced to a single column.

Pinterest Best Practices

Fundraising 123

Decide how you can tie the right social components together to best achieve your goals and grow your relationship with your supporters. If your nonprofit is looking to spice up its Pinterest page, here are some tips: 1. Try infographics. .

Acquisition: Why ‘Best Practices’ Suck

The Agitator

The problem with most ‘best practices’ is that they lead to stealing. I’ve often wondered why we copywriters advise that, if in doubt, the ‘best’ teaser for an outer envelope is a blank envelope. One organization copying another organization’s seemingly successful acquisition package simply leads to the next doing the same. And on and on. Tote bags change logos. Address labels change colors. Greeting cards filled with happiness, snow scenes and balloons proliferate.

Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to Create a Great One

J Campbell Social Marketing

The topic will be Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to Create a Great One. In this webinar we will cover: The basics of blogging – why you need one and the best platforms to use.

Poor Research & Undocumented Best Practices — Barriers To Growth, Part 6

The Agitator

You’d think a $300 billion industry like ours would have empirically based standards and practices readily available and accessible to all. After all, most sectors — ranging from apple growers to doctors and hospitals, and even zoos — have them. Fundraising doesn’t.

Serious major gift marketing is not for populists. Planned gift marketing is.

iMarketSmart

Fundraising Major Giving Planned Giving best practices for fundraising best practices for planned giving major gift cultivation major gift fundraising major gift marketing nonprofit marketing philosophy

Stop complaining because your success is up to you

iMarketSmart

All of us have been there. Sometimes we find ourselves stuck in situations that just plain suck! Think yours is worse than someone else’s? Think again. Many felt that Jim Thorpe, a Native American from Oklahoma, was the greatest athlete of the 20th century.

5 things you should do when you get a big bequest (to ensure that your marketing budget increases!)

iMarketSmart

Fundraising Major Giving Planned Giving bequests best practices for fundraising best practices for planned giving big bequests charity blog donor cultivation fundraising tips Major gifts ngo tips nonprofit marketing budgets npo marketing budget philanthropy blog

Here’s why when it comes to planned gifts, it isn’t necessarily ALL about the relationship

iMarketSmart

Fundraising Planned Giving best practices for fundraising best practices for planned giving charity blog nonprofit marketing Nonprofit Marketing Blog philanthropy blog planned giving indicators Planned Giving MarketingI have two questions that I ask people when they say that planned gift fundraising “is all about the relationship.” ” I ask, “How many gifts did you/your organization receive last year that ‘came over the transom’?

5 lessons fundraisers can learn from Subway (Yes! The sandwich shop)

iMarketSmart

Fundraising strategy best practices for fundraising charitable giving Charitable Giving Cultivation Copywriting direct marketing tips fundraising blog major gift fundraising strategy marketing tips nonprofit marketing Philanthropy

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Here’s one great legacy giving promotion

iMarketSmart

Related posts: >> Why I like this ad. >> 5 of the best charity videos used to promote legacy giving. >> A terrific example of an online “engagement fundraising” effort for planned giving. I love this legacy giving promotion. It’s actually a placeholder for your beer!

5 things great nonprofits do (according to Veritus Group)

iMarketSmart

Fundraising strategy best nonprofits to work for best practices for fundraising charity blog cultivation for major gifts donor cultivation fundraising tips great nonprofits most effective nonprofits nonprofit marketing philanthropy blog

8 Tips for a Mobile-Friendly Nonprofit Website

Fundraising 123

Try these best practices to help optimize your nonprofit website for mobile use and make your pages smartphone friendly: 1. Reduce your dependence on Flash, JavaScript, popups or other animations for best results – most mobile devices can’t correctly display content in these formats.

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8 Great Ways to End Emails or Letters

iMarketSmart

Cultivation starts and ends with great communication. Goodbyes are just as important as hellos. So here are some great ways to end emails you send to donors: 1. First name], I’m really counting on you!

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RIDDLE: How do you measure the success (or failure) of your planned giving program?

iMarketSmart

the best metric for determining how many legacy gift intentions you should be receiving each year would have to be based on the industry growth as a whole for legacy gifts made each year.

6 big recommendations from Abila’s donor loyalty study about content.

iMarketSmart

Fundraising Major Giving Planned Giving strategy best practices for planned giving charitable giving tips donor retention donor study fundraising tips legacy gift marketing major gift fundraising strategy“Content is money!” ” That’s what Abila says.

9 simple pointers for writing better emails and letters to your donors

iMarketSmart

Fundraising Lead Generation best fundraising emails fundraising email ideas fundraising emails best practices lead generation for major gifts major donor fundraising major gift fundraising blog marketing planned gifts nonprofit email marketing planned gift marketing ideasI failed to get into business school. I hoped to be a business major at the University of Maryland in the 80’s.

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7 major principles for major gift fundraising (including planned gifts)

iMarketSmart

Reccomendations. >> Best practices in major gift fundraising. >> Cultivation of Major Gifts. >> How Many Prospects Do You Need? >> Top 10 Tips to Catapult Your Major Gift Fundraising.

Plan 84

How to use verbatims and digital body language to raise more money

iMarketSmart

If you really want to get to know them well, the best way to start at low cost is to simply ask them questions about themselves— preferably face to face or with a donor survey. Recently I was interviewed by a woman named Mazarine at Wild Woman Fundraising ! You can hear the interview here.

4 keys to fundraising success you might be overlooking

iMarketSmart

The best way to do this is by employing feedback loops that capture self-reported information and nonverbal, digital body language (such as clicks, views, downloads, time-on-site, etc.).

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A Brilliant Stewardship Plan for Legacy Society Donors From Down Under

iMarketSmart

Fundraising Major Giving Planned Giving strategy Charitable Giving Cultivation charity blog development stewardship plan donor cultivation plan donor cultivation strategy donor stewardship best practices donor stewardship ideas fundraising ideas nonprofit marketing strategies

Reader Questions: Does adding extra stuff your appeal mailing work?

Wild Woman Fundraising

First Name: Last Name: Email: Appeals Cultivating donors adding mailing inserts appeal letters Charity How To charityhowto direct mail best practices mazarine treyz nonprofit direct mail best practices nonprofit mailing tons of money in the mail

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6 reasons why some donors prefer to stay anonymous

iMarketSmart

Fundraising Lead Generation Major Giving Planned Giving best practices for planned giving donor cultivation fundraising tips nonprofit marketing numbered reasons why some donors prefer to stay anonymous online marketing philanthropy blog philosophy Strategy

Do we really need science to help us raise more money?

iMarketSmart

The Dalai Lama said, “If you want others to be happy, practice compassion. If you want to be happy, practice compassion.”. Mark Twain said, “The best way to cheer yourself up is to try to cheer somebody else up.”. Thanks to scientific research , we now know conclusively that giving to others makes us feel good about ourselves, which in turn, makes us happy. But did we really need science to confirm what so many already knew?

Plan 22

“Dear donor, you rock! Here’s why…” Jeff Brooks’ powerful donor outreach formula

iMarketSmart

Fundraising Major Giving Planned Giving best practices for planned giving cultivation for major gifts donor communications best practices donor outreach donor outreach formula major donor communication strategy major gift marketing

Why failing to focus on major and planned gifts can be so dangerous

iMarketSmart

Fundraising Major Giving Planned Giving 80/20 rule average gift size best practices for planned giving cultivation for planned giving fundraising tips giftgiving Lead Generation major gift fundraising online marketing pareto principle philanthropy blog the 80/20 rule

How NOT to write a letter to your supporter community

iMarketSmart

We expected this campaign to accelerate our rise among the world’s best research universities. This support has helped Maryland compete for the best students and help make their education more affordable. Here’s an old letter from my alma mater.

7 common major gift marketing mistakes you should avoid this year (including planned gift marketing)

iMarketSmart

Believing that you are imposing on your supporters by asking them for money. Remember, they want to give. The key is to think of yourself as a facilitator, not a fundraiser. Spamming your supporters.

Plan 87

16 Content Ideas Your Major and Planned Gift Donors Will Love

iMarketSmart

>> The Best Way to Ensure That No One Reads Your Stuff. Digital Marketing Direct Marketing Fundraising Lead Generation Major Giving Planned Giving strategy best practices for fundraising Content marketing cultivation for major gifts donor cultivation fundraising tips for nonprofits legacy gift marketing major donors nonprofit marketing Nonprofit Marketing Blog PhilanthropyInfographics.

Pump Up Your Nonprofit’s Facebook Page with These 10 Tips

Fundraising 123

Social Networking Best Practices At the Social Media for Nonprofits conference, Carie Lewis of the Humane Society of the United States shared how her organization''s Facebook strategy has raised about $200,000 per year.

Dr. Russell James’ Greatest Hits: Free webinars and eBooks

iMarketSmart

Fundraising Major Giving Planned Giving strategy best practices for fundraising case development case loads Dr. Russell James fundraising resources Lead generation for planned giving major gift fundraising marketing for nonprofits nonprofit marketing tips Philanthropy philanthropy blogWant more interesting research from Dr. James? Here you go: News from the Ivory Tower: Webinar. Words that Work: Webinar. Words that Work: eBook.

How fast do you respond to your major and planned gift donors’ needs?

iMarketSmart

Fundraising Lead Generation Major Giving Planned Giving best practices for planned giving donor acquisition donor cultivation donor relationship management donor retention fundraising blog fundraising solutions major donor fundraising major gift fundraising marketsmart Nonprofit Marketing Blog philanthropy blog Quick Response Code response rates SalesThe private sector knows all about responding to leads.

Should legacy gift notification forms die?

iMarketSmart

Fundraising Planned Giving best practices for planned giving estate gift notification interest forms non profit charities planned gift notification planned giving notification

7 key questions for qualifying your major gift and planned gift prospects

iMarketSmart

Fundraising Lead Generation Major Giving Planned Giving best practices for fundraising nonprofit marketing tactics nonprofit marketing tips PhilanthropyThe funny thing about fundraising is that just about every nonprofit has plenty of data, plenty of prospects, and some even have wealth screened data— so they have plenty of prospects that they know have the capacity to give. But are they qualified?

How to discover planned gifts using interns because you can’t afford a telemarketing firm

iMarketSmart

Fundraising Lead Generation Major Giving Planned Giving strategy best practices for fundraising charity blog donor cultivation fundraising strategy fundraising tips Planned Giving Marketing planned giving program planned giving strategic planMake sure the intern cares about your mission. Have the intern view videos, read reports and talk to program staff (and beneficiaries) so they are familiar with stories about the impact your organization delivers.

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Why everyone talks about segmenting emails but hardly anyone ever does it

iMarketSmart

Fundraising Lead Generation strategy best practices for fundraising email list segmentation email segmentation strategy philanthropy blog segmented email campaigns segmenting email listsThey’ll talk about it at conferences.

Fail more.

iMarketSmart

Fundraising Major Giving Planned Giving best practices for planned giving donor cultivation engagement fundraising Lead generation for planned giving leads major donor fundraising major gift marketing marketing marketing tips Philanthropy results Selling“ I have not failed.