6 Nonprofit Email Marketing Resolutions for 2020

J Campbell Social Marketing

This is despite the fact that most of us dread opening our inboxes in the morning and feel like we are drowning in email ! . Some of the key metrics found in their analysis of nonprofit emails: The average open rate is 20.39%.

What Email Spam Rates Mean for Your #GivingTuesday Fundraising Campaign


Email deliverability is an important metric for nonprofit fundraisers and digital staff to track, especially in the time leading up to major digital fundraising days, such as Giving Tuesday. Lessons from 2017 On Giving Tuesday in 2017, nonprofits sent an average of the 3.29

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The Secret Metric Killing Nonprofit Fundraising (And What To Do About It)


That's where your email deliverability rate comes in. In 2017, the average spam rate for nonprofit fundraising emails was 24.16%, meaning that only three quarters of sent emails even reached supporters' inboxes.

How Nonprofit Communicators Can Measure Awareness

Kivi's Nonprofit Communications Blog

Awareness that you exist comes first (at least in theory — often times a compelling call to action or opportunity actually comes before organizational awareness). For organizations willing to invest big dollars in public surveying, you can get some answers.

3 Simple Email Improvements to Make More Money During EOY Fundraising


This post originally appeared in NTEN's July Connect newsletter. We’re just over halfway through 2016 and, if we’ve learned anything so far, it’s that online fundraising has really found its stride in the nonprofit sector. Always opt-in and confirm.

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How Much Is Spam Hurting Your Online Fundraising? [New Study]

Kivi's Nonprofit Communications Blog

For their report , EveryAction studied 55 organizations and found that, on average, 18.21% of email was delivered to spam folders every month in 2016. for year-end fundraising in 2015. Read more about spam rates for year-end fundraising and #GivingTuesday in the full study.

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How you can email your supporters every single day


It took months to plot it oh-so-carefully in an Excel file after a series of scraps with colleagues to determine who gets to send their messages, and when. Feel-good chemicals will flow in their brains. Sadly, most nonprofits fail to provide value in their emails. .

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RIDDLE: How do you measure the success (or failure) of your planned giving program?


I was speaking with a client recently about the success he’s been experiencing with our software and strategies when he asked a really great question: “How can I measure the success of my planned giving program in comparison to others?” How did they get in there?

Grow your email list without spending money


Many nonprofits understand the importance of growing their email list but simply don’t have the funds to invest in list-building efforts. In addition, so many people now visit your site on mobile devices that it may be hard to access those fields even if they exist. In-person efforts.

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How to escape your channel siloes and master multichannel marketing

Nonprofit Marketing Blog

On Wednesday, I posted about how too many of us continue to operate in channel siloes,as shown in the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report from Blackbaud’s Target Analytics company. And I think that is due to limitations in technology and organizational culture constraints. A: We need to invest in a study to find out the answer to this. Figure out what might be in your way so you have an opportunity to remove those barriers.