How Much Is Spam Hurting Your Online Fundraising? [New Study]
Kivi's Nonprofit Communications Blog
MAY 15, 2017
Spam software. Domain reputation. For their report , EveryAction studied 55 organizations and found that, on average, 18.21% of email was delivered to spam folders every month in 2016. for year-end fundraising in 2015. So why would you be marked as spam?