Nonprofit Videos: Best Practices and Benchmarks

Kivi's Nonprofit Communications Blog

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Online Fundraising Best Practices

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2008 donorCentrics Internet Giving Collaborative Benchmarking Analysis); * The average online gift was $144.72, according to BlackBaud though M&R’s benchmark study noted that the average one time online gift was $81. The best way to reach your donors is to connect with them wherever they are – which means everywhere. Tags: Fundraising Web Site 101 Best Practices Did You Know? *

Introducing the First Ever Major Gifts Fundraising Benchmark Study


The first-ever benchmark study on major gifts fundraising. Today, I’m thrilled to introduce the 2017 Major Gifts Fundraising Benchmark Study. Click here to access the full 2017 Major Gifts Fundraising Benchmark Study.

2017 Major Gifts Fundraising Benchmark Study – Episode 13


On today’s episode we discuss the 2017 Major Gifts Fundraising Benchmark Study. The post 2017 Major Gifts Fundraising Benchmark Study – Episode 13 appeared first on MarketSmart, LLC |. Podcast how to become a major gifts officer major gift fundraising best practices major gift fundraising plan template major gifts fundraising strategy major gifts officer career path major gifts officer job description major gifts officer jobs what is a major gift

Do email open rates matter?


Not really. Not much. Look, many browsers automatically open emails these days. That warps the metrics. Instead of asking about open rates, you should be asking more important questions such as: Do our donors engage with our emails? Do they click on them? Do they go to the web page?

Where are you spending your marketing dollars?


If your organization has 10,000 active donors, it’s very likely they’ll be categorized as follows: A small number will generate 80-90 percent of the revenue. Mid-level donors will have a lot of potential for major giving.

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Highlights from the 2016 M+R Benchmarks Study: Focus on the Big Trends

Kivi's Nonprofit Communications Blog

Last week, the 2016 M+R Benchmarks Study was released with an emphasis on what’s changed since 2006 when this study was first released. In our first Benchmarks Study, only about half of the participants had a recurring giving program at all.

Are you a piñata fundraiser?


You can see how your portion of the sector is doing for FREE by checking out the Fundraising Report Card’s Benchmarks. Piñatas are decorative, papier-mâché containers usually filled with candy. I learned about them at children’s birthday parties.

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There Are Only Three Ways to Raise More Money


It’s nice to talk about how many new donors you acquired and it’s fun to win people over and get them to contribute to your cause, but it really isn’t your best bet. Or, consider some of the best practices Greg preaches here on the MarketSmart blog. Monetization is best.

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When you should NOT conduct face-to-face fundraising


NOTE: You can see our benchmarks here or upload your data to see how you compare here. BOTTOM LINE: Before running out into the street to interrupt people, first align your budgets so you conduct more face-to-face fundraising with the best, most loyal, wealthiest donors and donor prospects.

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When it comes to “moves management,” are you concerned too?


In the 2017 Major Gifts Benchmark Study (an effort I funded), it was determined that fundraisers using a consistent process to identify prospects are more likely to achieve their fundraising goals. First, what are we really talking about when we say moves management ? Wikipedia says , “moves are the actions an organization takes to bring in donors, establish relationships, and renew contributions.” ” So, moves are what the fundraiser does. Moves are activities. I get it!

Here’s the one predictor of your fundraising success in 2016

Wild Woman Fundraising

Today I’m interviewing Heather Yandow of Third Space Studio in North Carolina about her research, the Individual Donor Benchmark Report. Look at the data around best practices.

How big is the average major gift?


This was just one of the questions that led me to fund the first-ever study of its kind: The 2017 Major Gift Benchmark Study. Related Posts: >>Introducing the First Ever Major Gifts Fundraising Benchmark Study. >>Webinar: “What’s your average?”

How are you doing compared to your peers?


Here’s what she discovered by looking at the comparative benchmarks you can find here. Benchmarking Yourself: Ever wonder how you’re doing compared to others? Fundraising best practices for fundraising charity blog cultivation for major gifts cultivation for planned giving donor cultivation fundraising tips FundraisingReportCard major gift fundraising nonprofit marketing Philanthropy philanthropy blog StrategyClaire Axelrad, J.D.,

Benchmarks. Don't Leave Home Without Them!

Marketing for Nonprofits

Without benchmarks, or a guide to best practices in email marketing and fundraising, it’s tough to chart a smart course. Luckily, the annual eNonprofit Benchmark Study by M+R Strategic Services and NTEN helps put an end to these drawn-out conversations.

RIDDLE: How do you measure the success (or failure) of your planned giving program?


At first, he was hopeful that perhaps, the answer could be boiled down to a simple benchmark formula such as — Nonprofits should attain one new planned gift intention per year per 1,000 active donors.

Plan Your Year-End Campaign in 7 Steps

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Set your timeline and benchmarks. Tags: Fundraising Nonprofit Marketing 101: Getting Started Best Practices Inspiration Quick Tips It's that time of year again! It's time to make a plan to reach your year-end fundraising goals. These 7 steps will help you make your map to December gold. Figure out what you're trying to accomplish. Any campaign worth its salt is about getting results. What results are you and your organization looking to achieve?

How Stopping Everything Increases Nonprofit Marketing Impact

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But you first have to set measurable benchmarks that tell you you’re on the right path (or the wrong one) and implement measurement. Nonprofit Marketing Best PracticesI was struck hard by Umair Haque’s directive to stop and reflect, featured in his article Making Room for Reflection Is a Strategic Imperative in the Harvard Business Review. Like most of us, I’m more of a doer. It’s far easier to do, even when it’s busywork, than to step back.

Five Boxes to Check Before Your Social Media Foray

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Further proof of that came in a recent issue of Chronicle of Philanthropy , which notes: “Fewer than 3 percent of the 11,196 nonprofit groups that responded to the Nonprofit Social Network Benchmark survey said that they raised more than $10,000 on Facebook in 2010.”. Social Networking Nonprofit Marketing 101: Getting Started Best PracticesThe Smartblog on Social Media had some great advice on social media. Read the whole post , but the five key points (in my words) are: .

50 Resources for Getting the Most Out of Google Analytics

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Google Analytics Benchmarking: Tutorial, and Things that Make You Go Hmmmmm… - A humorous, yet very useful post on how to set up and use Google Analytics Benchmarking feature. Tags: Best Practices Nonprofit Marketing Google Analytics is a very useful free tool for tracking site statistics. For most users, however, it never becomes more than just a pretty interface with intersting graphs.

Connecting with Donors through Your Database

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Using a marketing database to help drive fundraising strategy will reduce costs, allow for more accurate budgeting, free up staff time and give you a great framework to benchmark against as you test different messages, formats and timings. Tags: Donor Databases Best Practices Are you busy chasing the next donor and not developing the one you just signed up?

Is integrated fundraising for real?

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Over the last three years, the donorCentrics ™ Internet Benchmarking program that my firm, Donordigital , has worked on with Target Analytics has shown that up to 25% of online-acquired donors make at least one gift online, but that few mail-acquired donors give online. Tags: Fundraising Best Practices Integration of online and direct mail fundraising has been a staple topic of development conferences for at least five years now.

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Are Membership Dues Deductible?

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However, in doing some benchmarking, I find that several large organizations promote their individual memberships as all or partially tax deductible. Tags: Fundraising Best Practices Some nonprofits say yes, some say no. What does the IRS say? Question: "I am under the impression that the IRS doesn't consider paid memberships in museums, zoos, art galleries, botanical gardens, YMCAs, scouts, and the like to be charitable contributions.

Sample Online Fundraising Plan

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Tracking, benchmarking, reporting We'll evaluate the e-mail messaging program by tracking the number of recipients that are converted into new donors and the number of gifts and renewals received from existing donors in direct response to an e-mail solicitation. Fundraising 101: Getting Started Best Practices Template

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The economy may be down, but online giving is up

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Nonetheless, online fundraising has continued to grow for most nonprofits, as seen in the most recent e-Nonprofit Benchmarks Study published by M+R and N-TEN, which found that online fundraising grew by 19% from 2006 to 2007. Online donors tend to be younger and more affluent than direct mail donors, as found in the 2006 donorCentrics Internet Giving Benchmarks Analysis. We’ve found that focusing on the basics continues to yield the best results.

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Mission Based Thinking Part Two of Two - Examples Of It Enabling Organizations That Use It

Seeking Grant Money Today

Examples demonstrating how mission-based nonprofit operations best works when it is used effectively by a nonprofit''s staff and volunteers are difficult to come by. This blog post is the final part of, or part two to my original post, Mission Based Thinking - Why It Matters, Especially Today - Why It Works, And Examples of It Enabling Organizations That Use It in which I explain why more than ever today mission-based nonprofit operations is not just best practice but critical.

What's The Trick Nonprofits Successfully Raising Funds, Even In This Economy Use to Create Their Success? Planning. All About The Development Plan That Works.

Seeking Grant Money Today

This may include: regular meetings, reports, follow up meetings at the end of major benchmarks, trainings, and even the utilization of online cloud solutions such as Google, Wikis, Knowledge based in facts is the best insurance for the organization's future. All staff and teams or committees should be clear about what their specific tasks and responsibilities are, what their timeline and benchmarks are, and what resources are available to them.

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How Your Nonprofit's Fundraising Can Be Successful in the Coming Fiscal Year

Seeking Grant Money Today

Let's take a look at three different pretend nonprofits to help understand how different nonprofits can best budget for grant writing income. and Here's A Handy Checklist for Nonprofit for Operations and Fundraising Success. __ The organization operates as described above, over time, (or according to professional best practices) in order to retain donors, community support, and to continue to be relevant, compelling, successful, and reputable. professional best practices).

What To Do When Your Nonprofit Doesn't Spend All of an Awarded Grant's Money.And Why.

Seeking Grant Money Today

I can recommend what you should do and explain, too, why it's the best way to proceed. The fact is that there's actually more at play with grant overage situations than just unspent money, and it's really important that nonprofit leaders see this, but also understand the positive potential they set their organization up with for the future, if they deal with grant overage situations according to professional nonprofit best practices.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

And M+R released the 2017 Benchmarks Study. The Nonprofit Times breaks down some of the data in the Benchmarks Study in Study: It Took 2,000 Emails To Get 1 Gift In 2016. John Haydon shares 3 Marketing Best Practices that are Painfully Obvious to Brain Scientists.

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The Secret Metric Killing Nonprofit Fundraising (And What To Do About It)


To illustrate the financial impact of this, we calculated the fundraising difference for a nonprofit with a list size of 100,000 using industry benchmarks for open rate, click rate, page completion rate, and average donation size.

To Improve Your Nonprofit, Do What Nonprofits That Are Surviving This Economy Are Doing

Seeking Grant Money Today

Successful nonprofits operate using professional nonprofit best practices. Best practices are methods, findings after research studies, operations, and concepts that have both been used by one or more nonprofits and determined to be effective at their intended outcome. Yet, so much can be done beyond the one task, if best practices are utilized. It's the best free PR and marketing that there is.

How to Raise Grant Money, Even In This Economy.

Seeking Grant Money Today

Any organizations that are successfully raising grants, during this tough economy, are creating programs that are needed and efficient, operating their organization professionally, and succeeding at their mission thinking about what any donor/investor would want (which is what the community wants, too); the needs in the community that the organization serves are being addressed in the best possible way that they can be.

How To Increase the Number of New Donors

Seeking Grant Money Today

Nonprofit business operations include board oversight and legal compliance, program planning, budgeting, fundraising planning, raising more money than this year or the year before, achieving benchmarks and goals, etc. They research the causes that they wish to fund to find the recipient who does the job best. Educate yourself on modern nonprofit best practices, plan, and begin the work to operate and interact with your public as good as possible.

Week of Freebies! Day 4: Email Metrics Explained

Kivi's Nonprofit Communications Blog

We also share benchmarks from the industry. Looking for someone to keep up with best practices and the latest trends in nonprofit marketing and fundraising? Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies. .

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

M+R gives us The 2017 Social Media Director’s Guide to Benchmarks. Here are 9 Nonprofit Web Design Best Practices. And last but not least, People Are Sharing Their Best Work Clap Backs And They’re Hilariously Passive Aggressive.

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Mixed Links for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

The Individual Donor Benchmark Report was just released by BC/DC Ideas and Third Space Studio. In the report you’ll find best practices to grow your individual donor fundraising through more strategic communications.

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Online Fundraising Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Last month, I highlighted some benchmarks in both social media and email marketing that were released in recent reports so that you could see how your nonprofit stacked up. 2012 eNonprofit Benchmarks Study (M+R and NTEN, which includes only very large orgs in its study).

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What’s Going on in May

Kivi's Nonprofit Communications Blog

Get tips, examples, and best practices on how to survey your donors. On the Blog: Kerri Karvetski joins us tomorrow to cover the latest M+R Benchmarks Study.

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Small Nonprofits Kicking Butt at Individual Fundraising [REPORT]

J Campbell Social Marketing

Click here to read the 2015 Individual Donor Benchmark Report. Last year’s Individual Donor Benchmark Report released groundbreaking findings to support small and mighty nonprofits with their fundraising efforts.

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How Can You Measure Your Nonprofit’s Marketing Success?

Kivi's Nonprofit Communications Blog

Ever feel like you are just sort of flailing around at work , trying every last “best practice” and hoping you are somehow reaching who you want to reach? How to benchmark against other organizations and against yourself.

Join the Social Media for Global Health Working Group


In December 2011, I saw a need to bring people together around social media to inform one another of lessons learned and best practices around social media. October’s Recap: Beth Kanter and Benchmarking Social Media for Global Health .

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Facebook Ads – Are They Right For Your Nonprofit?

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Just saying “raising awareness for my nonprofit” may not be enough, unless you have specific benchmarks in place to measure your progress. General best practices for your Facebook Ad: It must be eye-catching and well-written.

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