7 Major Gift Fundraising Benchmarks You Really Need To Know

iMarketSmart

The 2020 Major Gift Benchmark Study asked people working in nonprofit organizations (n=580) what they consider to be a major gift, how they are staffed to raise major gifts, the types of information used to identify major gift prospects, and more. Bonus benchmark. Before we begin.

M+R Benchmarks Study

Kivi's Nonprofit Communications Blog

The M+R Benchmarks Study came out last week. I also want to encourage you to check out their handy interactive Benchmark Yourself feature that allows you to add your stats for fundraising and advocacy and other metrics to compare with the Benchmarks in the report. Happy Benchmarking! The post M+R Benchmarks Study appeared first on Kivi's Nonprofit Communications Blog.

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8 Things I Found Interesting in the 2021 M+R Benchmarks Study

Kivi's Nonprofit Communications Blog

The M+R Benchmarks Study for 2021 came out late last week. The post 8 Things I Found Interesting in the 2021 M+R Benchmarks Study appeared first on Nonprofit Marketing Guide.

BENCHMARKING YOURSELF: Ever wonder how you’re doing compared to others?

iMarketSmart

My team took all the data from our Fundraising Report Card (2,600 organization’s transactions) and built a nifty little live benchmarking app. The post BENCHMARKING YOURSELF: Ever wonder how you’re doing compared to others? If you’re competitive like me, you probably want to see how your organization compares to its peers. Now you can do that in seconds, for FREE!

What We Learned About Digital Engagement from the 2019 M+R Benchmarks Report

EveryAction

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. This year's report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media's peer-to-peer fundraising for nonprofits.

2017 Major Gifts Fundraising Benchmark Study – Episode 13

iMarketSmart

On today’s episode we discuss the 2017 Major Gifts Fundraising Benchmark Study. The post 2017 Major Gifts Fundraising Benchmark Study – Episode 13 appeared first on MarketSmart, LLC |. This study is the first of its kind by focusing on major gifts. You can download the report at [link].

HELP! Please….

iMarketSmart

If you do, you’ll help to create industry benchmark comparisons and evidence-based research findings on the following and more: What % of your peers hit their major gift revenue goals each year? I really need your help. I funded a study to help you. Basically, we’re trying to help you and your peers understand more about major gift fundraising. I don’t think there are enough studies on the subject.

Help 133

24 amazing benchmark reports on fundraising all in one place

iMarketSmart

Anyway, I stumbled on this link that houses 24 benchmark reports on fundraising. Share this post: The post 24 amazing benchmark reports on fundraising all in one place appeared first on MarketSmart |. If you’re like me, you like to noodle data and scratch your head a lot. I’ve done so much head-scratching that my hair is almost gone! It’s really useful to have all of this information in one place (although you have to fill out forms to download them).

12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

EveryAction

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. These are just a few of the takeaways from this year's benchmark report.

Give 10 Minutes: Get the Benchmarks & Data You Need

Getting Attention

The annual results report provides concrete benchmarks for your marketing approach and the proof points you need to lobby for the resources you need to do marketing right. Your input is vital to generating the benchmarks and proof points we all need to do marketing even better. Finally, a benchmark for the most challenging decision you make.

Fundraising Benchmarks — What Can You Learn from $40B in Donations?

Fundraising Report Card

Measuring your organization’s fundraising performance against itself (year over year analysis for example), is the first step towards benchmarking. The post Fundraising Benchmarks — What Can You Learn from $40B in Donations? After that comes peer comparison. appeared first on Fundraising Report Card. Analysis

Thirsty for Online Fundraising Data? Check Out the Luminate Online Benchmark Report 2016

Kivi's Nonprofit Communications Blog

These are some of the key takeaways from the new Luminate Online Benchmark Report 2016 by Blackbaud. As with all benchmarks, use this report to understand how your org compares to peers (even aspirational peers!), The most important benchmark is yours! Email is still gold. And the shift from quantity to quality is ON! The report aggregates data from July 2015 to June 2016 from 631 mature Luminate Online customers — orgs with at least 3 years of consecutive usage data.

Breaking Down Your Data: How to Set Your Own Benchmarks

Kivi's Nonprofit Communications Blog

We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. Accidental Techies Nonprofit Communications #13NTC data metrics

Benchmarks

Mission Paradox Blog

and prepare my organization for the consequences of said answer, I use benchmarks. For example, at my day job the benchmarks look like this: Say I need to sell $70,000 in single tickets to a show. How did we come up with those benchmarks?  Coming up with similar benchmarks for what you do could prove to be invaluable. Without benchmarks, the window of opportunity to put a show in a better financial position may come and go without you even realizing it.

Media Benchmarks For Nonprofits

The Agitator

“How many media hits should we getting?” As in the case of so many fundamentally useless metrics — such as the number of Facebook “Likes” or “page views” — most organizations are posing the wrong question. In a thoughtful gift to the sector, M+R , the media and fundraising consultancy, has just released the inaugural edition of 2016 Mediamarks Study.

GET YOUR METRICS! New M+R Nonprofits Benchmarks Has Data on Nonprofit Email, Web, Social & Ads

Kivi's Nonprofit Communications Blog

Spring is here, and with it, the 11th Annual M+R Benchmarks Study. So this year’s benchmarks include more data from more supporter contacts in more media from more participating nonprofits in more sectors than ever before. The website also has a nifty “Benchmark Yourself” tool to help you compare (and then download) your results vs the M+R Benchmarks. The 11th edition has a central theme – everything in nonprofit digital has accelerated.

Year-End Benchmarking

The Agitator

Two weeks from now, you’ll be picking up the pieces, trying to figure out what went right … or wrong. Assessing how well your last-ditch December fundraising went. Of course the most attention will go to dollars raised: a) against budget targets set for the year (and month), and b) year-over-year (hopefully growth). As you read this today, is that what you’re expecting? Good news? If so, why? Was it something you and your organization did differently and/or better?

New Digital Fundraising Benchmarks

The Agitator

The latest M+R Benchmarks Study was released yesterday, providing a valuable look at trends in the digital fundraising arena. The study is based on an impressive range of 105 participating organizations in eight sectors — mostly large nonprofits like Oxfam America, Planned Parenthood Federation and Humane Society of the US, but including smaller regional/local groups like Westchester Children’s Assn and JVS Boston as well.

New Year, New Benchmarks: How Does Your Organization Stack Up?

Fundraising Report Card

Instead, we wrote some complex algorithms and made a free website to talk about nonprofit fundraising … Continue reading "New Year, New Benchmarks: How Does Your Organization Stack Up?". The post New Year, New Benchmarks: How Does Your Organization Stack Up? What would you do with $20,447,633,199.37? Fund a new program? Hire more staff? Buy that new database software you desperately need? Our team here at Fundraising Report Card has $20,447,633,199.37

Nonprofit Benchmark Study Shows Online Donations Increased by 13.5%

Care2

The latest Blackbaud Online Marketing Benchmark Study for Nonprofits analyzed data from more than 4,000 nonprofits to provide the largest analysis in online giving data. Marketing Research Nonprofit Benchmark Studies Online Fundraising Trends This just in! According to the report, overall giving grew 4.9% in 2013 compared to 2012 (You can take a look at the review I did of their 2012 study). Even more impressive than overall giving is the 13.5% increase in online giving.

Convio’s 2010 Online Benchmarks

The Agitator

Heaps of useful benchmarking data here for online fundraisers. In any event, Convio has done online fundraisers a terrific service with this 2010 benchmark report (as well as online advocacy and communications managers … there’s plenty of data for you too). Convio has provided an excellent ‘must read’ review of 2010 online fundraising stats and trends.

Digital Campaigns: What’s Working Now (2012 eNonprofit Benchmarks Study)

Getting Attention

Here’s a sneak peek at the key findings of the 2012 eNonprofit Benchmarks Study , co-authored by NTEN and M&R Strategic Services: Email is working well for advocacy campaigns. If you’re interested in comparing 2012 vs. 2011, here’s the 2011 eNonprofit Benchmarks Study infographic. Digital Campaigns 2012 eNonprofit Benchmarks Study digital advocacy digital campaigns digital fundraising M&R Strategic Services

Nonprofit Benchmark Study Shows Nonprofits Are Raising More Money

Care2

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. The latest Blackbaud Online Marketing Benchmark Study for Nonprofits that analyzed data from 500 organizations using the Luminate platform also indicated a steep decline in fundraising response rates. Nonprofit Benchmark Studies

Introducing the First Ever Major Gifts Fundraising Benchmark Study

iMarketSmart

The first-ever benchmark study on major gifts fundraising. Today, I’m thrilled to introduce the 2017 Major Gifts Fundraising Benchmark Study. Click here to access the full 2017 Major Gifts Fundraising Benchmark Study. The post Introducing the First Ever Major Gifts Fundraising Benchmark Study appeared first on MarketSmart, LLC |. The research was led by Melissa S. Brown and supported by the Association of Philanthropic Counsel. I just funded the effort.

Do email open rates matter?

iMarketSmart

Fundraising association email open rates average email open rate 2017 average email open rates higher education best practices for fundraising charity blog Email Marketing email marketing benchmarks by industry 2017 email open rates 2017 marketing benchmarks 2017 nonprofit email open rates Philanthropy philanthropy blog what is a good click to open rateNot really. Not much. Look, many browsers automatically open emails these days. That warps the metrics.

Social Media Nonprofit Benchmarks

Care2

One of the biggest questions nonprofits have been asking for the past couple of years, is what benchmarks should they be using for social media? The 2010 Nonprofit Benchmarks Report released by NTEN has some great data that nonprofits can use for guidance. Nonprofit Social Media Benchmark Data You Need to Know. According to 1200 nonprofits surveyed: Facebook is the number one used commercial social network by nonprofits.

At last, the Fundraising Report Card is now 100% free for nonprofits

iMarketSmart

Plus, by giving the app away, I’m able to collect a lot more data for our benchmarks. Smartideas annual giving metrics fundraising benchmarks fundraising metrics fundraising metrics benchmarks fundraising metrics dashboard fundraising metrics for nonprofitsIn case you’ve never heard of it… The Fundraising Report Card is a little application I had my staff build a couple of years ago.

Cards 100

Another Online Fundraising Benchmark Study

The Agitator

Two weeks ago The Agitator reported on Convio’s online benchmarking study , which was based on data from nearly 600 clients of that online fundraising and engagement firm. Today we’re commenting on the 2011 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN, which includes data collected from 40 US-based nonprofit organizations.

Online Giving Benchmark Study Confirms The Obvious but is Interesting Nonetheless

Blue Sky Collaborative

Here are some of the key findings in the study: 1. Online fundraising continues to grow robustly 2. Online represents a strong donor acquisition channel 3. Online giving continues to grow fastest for small organizations Some other info can be. Fundraising Tips Online Fundraising

2010 eNonprofit Benchmarks Study Reveals Surprising Stats

Care2

I’ll try to keep it short and just sweet enough to fill you in on everything you need to know about the new 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN. But our study revealed some interesting – dare I say surprising – results: Tags: Nonprofit Benchmark Studies Online Advocacy Online Fundraising Online Marketing Thanks to Allyson for inviting me to guest post.

Benchmarking a worldwide NGO

DonorDigital

The organization’s Global Membership Initiative engaged Donordigital to conduct an online benchmarking study of 13 offices, ranging from the UK to Brazil to Indonesia. The goal of the study was to understand how different country offices performed in terms of online activity such as website traffic, email messaging, and online fundraising, and to set some benchmarks for achievement.

2009 email fundraising and advocacy benchmark report just released

Giving in a Digital World

It’s May again, which means that the latest update of the annual M+R and NTEN eNonprofit Benchmarks Study has just been released. The study, which provides cause-specific benchmarks across a range of email metrics is based on data from 32 US nonprofit organisations, but I’ve always found the results to be a good steer for European nonprofits too.

2009 email fundraising and advocacy benchmark report just released

Giving in a Digital World

It’s May again, which means that the latest update of the annual M+R and NTEN eNonprofit Benchmarks Study has just been released. The study, which provides cause-specific benchmarks across a range of email metrics is based on data from 32 US nonprofit organisations, but I’ve always found the results to be a good steer for European nonprofits too.

Year-End Fundraising Benchmark

The Agitator

Joe Boland at Fundraising Success recently reported on the newly released Nonprofit Fundraising Survey: November 2010. The survey was conducted by the Nonprofit Research Collaborative, a coalition comprising the joint efforts of the Association of Fundraising Professionals, Blackbaud, the Center on Philanthropy at Indiana University, the Foundation Center, GuideStar and the Urban Institute’s National Center for Charitable Statistics.

More benchmarks: How nonprofits are faring online

Nonprofit Marketing Blog

Another benchmark study is out, this one from Convio , and like the eBenchmarks study, it shows healthy continued growth in online giving. Here at the Nonprofit Tech Conference, Convio presented the highlights. Here is the full study , and here are video highlights of the study. Enjoy

The Convio Online Marketing Nonprofit Benchmark Index Study

DonorDigital

Gene Austin wrote in the June 2011 issue of Mal Warwick’s Newsletter that Convio recently released its fifth annual Online Marketing Nonprofit Benchmark Index™ Study designed to help nonprofit professionals understand beneficial online marketing metrics, evaluate the effectiveness of their organization compared to similar organizations and determine strategies for future success. Email List Building Online Fundraising benchmarks Convio Haiti

First-Ever Video Benchmarks Survey for Nonprofits

Care2

These are the types of questions we hope to see answered in the upcoming video benchmark study for nonprofits being conducted by Edelman, See3 Communications, and YouTube. Unfortunately, your organization does not have any real benchmarks to compare it to and that is why it’s important that nonprofits take this video benchmarks survey. According to YouTube, 100 million people either like, share, or comment on videos every week.

Convio Online Marketing Benchmark Study – 2011

The Agitator

Here’s what Convio says: “This benchmark represents gifts from new online. And related to that point, of all the rich data in this report, the benchmark that most interests me is what Convio calls “Registration Rate” — the percentage of website unique visitors who provided their email addresses to the organization for email updates or by taking an action online. Just released. Invaluable, as always. Get it here.

2009 Nonprofit Benchmarks: How Does your Organization Measure Up?

Care2

If your nonprofit is not developing yearly benchmarks for its fundraising program, website visits, email and e-newsletter open and click-through rates, start now. Establishing benchmarks helps organizations better leverage supporters, engage activists and keep websites dynamic with compelling content that drives people to take action. Convio just released their latest benchmark report that examined over 500 nonprofit metrics in 15 sectors.

Nonprofit Social Media Benchmarks Study

Care2

Interested in setting Facebook and Twitter benchmarks for your nonprofit but don’t know where to start? Check out M+R Strategic Services first Nonprofit Social Media Benchmarks Study , which includes sample research by groups such as Easter Seals, Oxfam, Human Rights Campaign, League of Conservation Voters, and more. The overall fan churn rate is 24% per year, which is higher than the eNonprofit Benchmarks Study email churn rate of 19% per year.

How Do You Measure Up? [Benchmarks Webinar]

Care2

Next Thursday, we''re holding a webinar that will dive into the key findings from the 2013 Blackbaud Online Marketing Benchmark Study – to indicate where your organization''s performance stacks up in relation to your peers, as well as what you can be doing better to speed your journey to online success. In this webinar you''ll learn: How you can use the benchmark report findings to measure your success and identify your areas of improvement.

Benchmarks. Don't Leave Home Without Them!

Marketing for Nonprofits

Without benchmarks, or a guide to best practices in email marketing and fundraising, it’s tough to chart a smart course. Luckily, the annual eNonprofit Benchmark Study by M+R Strategic Services and NTEN helps put an end to these drawn-out conversations. The 2010 eNonprofit Benchmark Study was released last week and can be downloaded here. Again, be sure to follow the benchmark for your organizational mission.

Highlights from the 2016 M+R Benchmarks Study: Focus on the Big Trends

Kivi's Nonprofit Communications Blog

Last week, the 2016 M+R Benchmarks Study was released with an emphasis on what’s changed since 2006 when this study was first released. In our first Benchmarks Study, only about half of the participants had a recurring giving program at all. Download your copy of the 2016 M+R Benchmarks Study now and then let us know how you use it to start conversations in your office.