Give 10 Minutes: Get the Benchmarks & Data You Need

Getting Attention

The annual results report provides concrete benchmarks for your marketing approach and the proof points you need to lobby for the resources you need to do marketing right. Your input is vital to generating the benchmarks and proof points we all need to do marketing even better.

Year-End Benchmarking

The Agitator

Two weeks from now, you’ll be picking up the pieces, trying to figure out what went right … or wrong. Assessing how well your last-ditch December fundraising went.

Trending Sources

Media Benchmarks For Nonprofits

The Agitator

“How many media hits should we getting?” As in the case of so many fundamentally useless metrics — such as the number of Facebook “Likes” or “page views” — most organizations are posing the wrong question.

Digital Campaigns: What’s Working Now (2012 eNonprofit Benchmarks Study)

Getting Attention

Here’s a sneak peek at the key findings of the 2012 eNonprofit Benchmarks Study , co-authored by NTEN and M&R Strategic Services: Email is working well for advocacy campaigns.

24 amazing benchmark reports on fundraising all in one place

iMarketSmart

Anyway, I stumbled on this link that houses 24 benchmark reports on fundraising. Share this post: The post 24 amazing benchmark reports on fundraising all in one place appeared first on MarketSmart |. If you’re like me, you like to noodle data and scratch your head a lot.

Thirsty for Online Fundraising Data? Check Out the Luminate Online Benchmark Report 2016

Kivi's Nonprofit Communications Blog

These are some of the key takeaways from the new Luminate Online Benchmark Report 2016 by Blackbaud. As with all benchmarks, use this report to understand how your org compares to peers (even aspirational peers!), The most important benchmark is yours! Email is still gold.

Nonprofits Grew Online Giving, Website Traffic & Social Media Fans in 2013

J Campbell Social Marketing

It’s that time of year again – the M+R and NTEN annual Nonprofit Benchmarks Study ! Fundraising Infographics Marketing Nonprofits Online Fundraising Social Media Benchmarks Study Email marketing Infographic M+R NTEN online activism online fundraising online giving

HELP! Please….

iMarketSmart

If you do, you’ll help to create industry benchmark comparisons and evidence-based research findings on the following and more: What % of your peers hit their major gift revenue goals each year? I really need your help. I funded a study to help you.

New Digital Fundraising Benchmarks

The Agitator

The latest M+R Benchmarks Study was released yesterday, providing a valuable look at trends in the digital fundraising arena. The study is based on an impressive range of 105 participating organizations in eight sectors — mostly large nonprofits like Oxfam America, Planned Parenthood Federation and Humane Society of the US, but including smaller regional/local groups like Westchester Children’s Assn and JVS Boston as well.

Another Online Fundraising Benchmark Study

The Agitator

Two weeks ago The Agitator reported on Convio’s online benchmarking study , which was based on data from nearly 600 clients of that online fundraising and engagement firm. Today we’re commenting on the 2011 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN, which includes data collected from 40 US-based nonprofit organizations.

3 Steps to Meaningful Marketing Measures: Part 2

Getting Attention

2) BENCHMARKS— Three to five concrete, specific and measurable (when possible) steps to complete en route to achieving your marketing goals. Vague benchmarks will get you nowhere. Benchmarks and Measurements marketing planning measures metrics Nonprofit Communications what worksRead Part 1 first. Metric mania! It’s all around us. Unfortunately, when we try to measure too many marketing measures, all we get is frustrated.

2 Data-Powered Steps to Boost Donations

Getting Attention

The latest Individual Donor Benchmark Report is now available with groundbreaking findings to support small nonprofits with their fundraising efforts. Download the Individual Donor Benchmark Report today. Fundraising: Innovations & Research donor retention fundraising Heather Yandow Individual Donor Benchmark Report Nonprofit Communications

Fundraising metrics: you have to see them to believe them

iMarketSmart

Fundraising Lead Generation Major Giving Planned Giving fundraising analytics fundraising kpi fundraising metrics benchmarks fundraising metrics for nonprofits measuring fundraising effectiveness nonprofit analytics what is a good fundraising roi

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How does your online engagement stack up? Check the benchmarks.

Nonprofit Marketing Blog

M+R and NTEN are about to release their annual ebenchmarking study, and they have offered this sneak peek at the data. (If If you have trouble viewing the image in my post, the original is here. ). How do your response rates stack up?

Important Insights for Marketing Impact: Part 1

Getting Attention

Benchmarks and MeasurementsEver since super-smart statistician Nate Silver brought presidential campaign data to the headlines in 2012, we’ve become a metrics-obsessed nation.

Convio Online Marketing Benchmark Study – 2011

The Agitator

Here’s what Convio says: “This benchmark represents gifts from new online. Just released. Invaluable, as always. Get it here. Looks at 719 Convio clients who raised more than $1.2 billion online in 2011. Two findings are stressed by Convio major domo Vinay Bhagat: 1.

More benchmarks: How nonprofits are faring online

Nonprofit Marketing Blog

Another benchmark study is out, this one from Convio , and like the eBenchmarks study, it shows healthy continued growth in online giving. Here at the Nonprofit Tech Conference, Convio presented the highlights. Here is the full study , and here are video highlights of the study. Enjoy

Convio’s 2010 Online Benchmarks

The Agitator

Heaps of useful benchmarking data here for online fundraisers. In any event, Convio has done online fundraisers a terrific service with this 2010 benchmark report (as well as online advocacy and communications managers … there’s plenty of data for you too). Convio has provided an excellent ‘must read’ review of 2010 online fundraising stats and trends.

2016 Individual Donor Benchmark Report: Interview with Heather Yandow

Wild Woman Fundraising

This is Mazarine Treyz of Wild Woman Fundraising, and today I have the pleasure and the privilege of interviewing Heather Yandow, who I interviewed last year about Third Space Studio’s Individual Donor Benchmark Report. Welcome, everybody.

5 Biggest Trends in Online Fundraising at #12NTC

Wild Woman Fundraising

mazarine treyz Nonprofit Social Network Benchmark Report 2012 nonprofit technology conference online giving report 2011 online giving trendsI’m learning a lot in this presentation. I used to think December was the place to concentrate your online fundraising attention.

The Convio Online Marketing Nonprofit Benchmark Index Study

DonorDigital

Gene Austin wrote in the June 2011 issue of Mal Warwick’s Newsletter that Convio recently released its fifth annual Online Marketing Nonprofit Benchmark Index™ Study designed to help nonprofit professionals understand beneficial online marketing metrics, evaluate the effectiveness of their organization compared to similar organizations and determine strategies for future success. Email List Building Online Fundraising benchmarks Convio Haiti

GET YOUR METRICS! New M+R Nonprofits Benchmarks Has Data on Nonprofit Email, Web, Social & Ads

Kivi's Nonprofit Communications Blog

Spring is here, and with it, the 11th Annual M+R Benchmarks Study. So this year’s benchmarks include more data from more supporter contacts in more media from more participating nonprofits in more sectors than ever before.

1 Week into 2017: Where are You Headed?

Getting Attention

This practical, doable marketing plan template takes you from goals to benchmarks, work plan, action, and impact! . Outline the specific benchmarks that will indicate you’re making progress towards these goals (or not).

Benchmarks

Mission Paradox Blog

and prepare my organization for the consequences of said answer, I use benchmarks. For example, at my day job the benchmarks look like this: Say I need to sell $70,000 in single tickets to a show. How did we come up with those benchmarks?  Coming up with similar benchmarks for what you do could prove to be invaluable. Without benchmarks, the window of opportunity to put a show in a better financial position may come and go without you even realizing it.

Into Focus: A Benchmark Guide to Effective Nonprofit Video and a Guide for Creators

DonorDigital

See3, YouTube and Edelman recently collaborated on a study of how nonprofits are taking advantage of that trend, called Into Focus: A Benchmark Guide to Effective Nonprofit Video. More than half of online content today is video.

1 Week into 2015: Where are You Headed?

Getting Attention

This practical, doable marketing plan template takes you from goals to benchmarks, work plan, action and impact! Outline the specific benchmarks that will indicate you’re making progress towards these goals (or not).

Benchmarking a worldwide NGO

DonorDigital

The organization’s Global Membership Initiative engaged Donordigital to conduct an online benchmarking study of 13 offices, ranging from the UK to Brazil to Indonesia.

Here’s the one predictor of your fundraising success in 2016

Wild Woman Fundraising

Today I’m interviewing Heather Yandow of Third Space Studio in North Carolina about her research, the Individual Donor Benchmark Report. Mazarine Treyz: I’ve read your report and I think it’s fascinating. What would you like to convey today?

New Email Study Reveals Nonprofit Spam Rates Soared in 2016

EveryAction

EveryAction's own Email Deliverability Specialist examined email data from over 50 national nonprofits and measured them against the latest benchmarks - what he found will surprise you.

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Year-End Fundraising Benchmark

The Agitator

Joe Boland at Fundraising Success recently reported on the newly released Nonprofit Fundraising Survey: November 2010. The survey was conducted by the Nonprofit Research Collaborative, a coalition comprising the joint efforts of the Association of Fundraising Professionals, Blackbaud, the Center on Philanthropy at Indiana University, the Foundation Center, GuideStar and the Urban Institute’s National Center for Charitable Statistics.

GREETINGS: 39 Ideas to Help You Rock Your Nonprofit Email Welcome Series

Kivi's Nonprofit Communications Blog

According to the 2016 M+R Benchmarks Study (pdf), 64 percent of nonprofit respondents send at least one dedicated welcome email to new subscribers. Source: 2016 M+R Benchmarks. Source: 2016 M+R Benchmarks. Congratulations, you’ve got new email subscribers! Now what?

The Convio Online Marketing Nonprofit Benchmark Index™ Study

DonorDigital

Gene Austin wrote in the June 2011 issue of Mal Warwick’s Newsletter that Convio recently released its fifth annual Online Marketing Nonprofit Benchmark Index™ Study designed to help nonprofit professionals understand beneficial online marketing metrics, evaluate the effectiveness of their organization compared to similar organizations and determine strategies for future success. Email List Building Online Fundraising benchmarks Convio Haiti

Increase In Online Giving Presents Nonprofits With Great Opportunity

J Campbell Social Marketing

Search Mojo has created the below infographic, drawing on research from the 2013 eNonprofit Benchmark Study , M + R Strategic Services , NTEN , Blackbaud’s Online Marketing Benchmark Study for Nonprofits and Common Knowledge. Get excited – online giving is definitely on the rise!

2009 email fundraising and advocacy benchmark report just released

Giving in a Digital World

It’s May again, which means that the latest update of the annual M+R and NTEN eNonprofit Benchmarks Study has just been released. Tags: Email Online Campaigning Online advocacy Online fundraising Benchmark Bryan Miller eNonprofit Benchmarks Study

2009 email fundraising and advocacy benchmark report just released

Giving in a Digital World

It’s May again, which means that the latest update of the annual M+R and NTEN eNonprofit Benchmarks Study has just been released. Tags: Email Online Campaigning Online advocacy Online fundraising Benchmark Bryan Miller eNonprofit Benchmarks Study

Statistical Averages Versus Fundraising Reality

The Agitator

Carrie takes a closer look at ‘industry benchmarks’ and observes that benchmarking averages have a certain, but limited, utility. Roger and I appreciate when Agitator readers share real world data and experience with others in the fundraising community.

Free Webinar: September 13th- New Research on how your nonprofit can succeed in 2017

Wild Woman Fundraising

Did you read the Bright Spots Report from the Haas Jr Fund and Compasspoint, or the Individual Donor Benchmark Report? Three Takeaways: -A deeper understanding of the individual donor benchmarks for small but mighty organizations.

Online Fundraising Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Last month, I highlighted some benchmarks in both social media and email marketing that were released in recent reports so that you could see how your nonprofit stacked up. 2012 eNonprofit Benchmarks Study (M+R and NTEN, which includes only very large orgs in its study).

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New Data: Nonprofit Online Marketing and Fundraising Trends in 2015

Kivi's Nonprofit Communications Blog

One of those sources is the M+R Benchmarks Study , and the new edition is now available. Check out the Benchmark Me! Wonder where we get numbers like a typical email open rate for nonprofit e-newsletters , or estimates of how much money you could be raising online?

Fundraising Metrics That Matter

The Agitator

Or how, in the case of Benchmarking, they’re often ignored or mis-applied. Yesterday I explored ‘vanity metrics’ and briefly explained why they’re not very helpful for serious decision-making. Today, we’ll move to metrics that truly matter.