Expert insights. Personalized for you.
The first-ever benchmark study on major gifts fundraising. Today, I’m thrilled to introduce the 2017 Major Gifts Fundraising Benchmark Study. Click here to access the full 2017 Major Gifts Fundraising Benchmark Study. The post Introducing the First Ever Major Gifts Fundraising Benchmark Study appeared first on MarketSmart, LLC |. The research was led by Melissa S. Brown and supported by the Association of Philanthropic Counsel. I just funded the effort. MORE
On today’s episode we discuss the 2017 Major Gifts Fundraising Benchmark Study. The post 2017 Major Gifts Fundraising Benchmark Study – Episode 13 appeared first on MarketSmart, LLC |. This study is the first of its kind by focusing on major gifts. You can download the report at [link]. MORE
These are some of the key takeaways from the new Luminate Online Benchmark Report 2016 by Blackbaud. As with all benchmarks, use this report to understand how your org compares to peers (even aspirational peers!), The most important benchmark is yours! Email is still gold. And the shift from quantity to quality is ON! The report aggregates data from July 2015 to June 2016 from 631 mature Luminate Online customers — orgs with at least 3 years of consecutive usage data. MORE
Instead, we wrote some complex algorithms and made a free website to talk about nonprofit fundraising … Continue reading "New Year, New Benchmarks: How Does Your Organization Stack Up?". The post New Year, New Benchmarks: How Does Your Organization Stack Up? What would you do with $20,447,633,199.37? Fund a new program? Hire more staff? Buy that new database software you desperately need? Our team here at Fundraising Report Card has $20,447,633,199.37 MORE
Here’s what Convio says: “This benchmark represents gifts from new online. And related to that point, of all the rich data in this report, the benchmark that most interests me is what Convio calls “Registration Rate” — the percentage of website unique visitors who provided their email addresses to the organization for email updates or by taking an action online. Just released. Invaluable, as always. Get it here. MORE
If you do, you’ll help to create industry benchmark comparisons and evidence-based research findings on the following and more: What % of your peers hit their major gift revenue goals each year? I really need your help. I funded a study to help you. Basically, we’re trying to help you and your peers understand more about major gift fundraising. I don’t think there are enough studies on the subject. MORE
It’s May again, which means that the latest update of the annual M+R and NTEN eNonprofit Benchmarks Study has just been released. Tags: Email Online Campaigning Online advocacy Online fundraising Benchmark Bryan Miller eNonprofit Benchmarks Study MORE
Fundraising Major Giving Planned Giving best practices for fundraising cost to raise a dollar formula donor cultivation fundraising roi benchmarks how much do nonprofits spend on advertising major gift fundraising non profit marketing budget template non profit marketing spending nonprofit communications budget nonprofit marketing budgets sample marketing budget for nonprofit Philanthropy Strategy MORE
Anyway, I stumbled on this link that houses 24 benchmark reports on fundraising. Share this post: The post 24 amazing benchmark reports on fundraising all in one place appeared first on MarketSmart |. If you’re like me, you like to noodle data and scratch your head a lot. I’ve done so much head-scratching that my hair is almost gone! It’s really useful to have all of this information in one place (although you have to fill out forms to download them). MORE
Last week, the 2016 M+R Benchmarks Study was released with an emphasis on what’s changed since 2006 when this study was first released. In our first Benchmarks Study, only about half of the participants had a recurring giving program at all. Download your copy of the 2016 M+R Benchmarks Study now and then let us know how you use it to start conversations in your office. MORE
and prepare my organization for the consequences of said answer, I use benchmarks. For example, at my day job the benchmarks look like this: Say I need to sell $70,000 in single tickets to a show. How did we come up with those benchmarks? Coming up with similar benchmarks for what you do could prove to be invaluable. Without benchmarks, the window of opportunity to put a show in a better financial position may come and go without you even realizing it. MORE
Plus, by giving the app away, I’m able to collect a lot more data for our benchmarks. Smartideas annual giving metrics fundraising benchmarks fundraising metrics fundraising metrics benchmarks fundraising metrics dashboard fundraising metrics for nonprofitsIn case you’ve never heard of it… The Fundraising Report Card is a little application I had my staff build a couple of years ago. MORE
Fundraising Lead Generation Major Giving Planned Giving fundraising analytics fundraising kpi fundraising metrics benchmarks fundraising metrics for nonprofits measuring fundraising effectiveness nonprofit analytics what is a good fundraising roiI always hated when my staff sent me an Excel file showing our astounding growth. You might be thinking, “Why would you hate getting an Excel file that reflects astounding growth?” MORE
Joe Boland at Fundraising Success recently reported on the newly released Nonprofit Fundraising Survey: November 2010. The survey was conducted by the Nonprofit Research Collaborative, a coalition comprising the joint efforts of the Association of Fundraising Professionals, Blackbaud, the Center on Philanthropy at Indiana University, the Foundation Center, GuideStar and the Urban Institute’s National Center for Charitable Statistics. MORE
“How many media hits should we getting?” As in the case of so many fundamentally useless metrics — such as the number of Facebook “Likes” or “page views” — most organizations are posing the wrong question. In a thoughtful gift to the sector, M+R , the media and fundraising consultancy, has just released the inaugural edition of 2016 Mediamarks Study. MORE
My team took all the data from our Fundraising Report Card (2,600 organization’s transactions) and built a nifty little live benchmarking app. The post BENCHMARKING YOURSELF: Ever wonder how you’re doing compared to others? If you’re competitive like me, you probably want to see how your organization compares to its peers. Now you can do that in seconds, for FREE! MORE
See3, YouTube and Edelman recently collaborated on a study of how nonprofits are taking advantage of that trend, called Into Focus: A Benchmark Guide to Effective Nonprofit Video. More than half of online content today is video. Here are some of our favorite take-aways from the report: Metrics: Ensure you have a clear goal for what you would like to achieve using video. It’s likely that you should focus on some sort of action or conversion goal rather than simply the number of video hits. MORE
Gene Austin wrote in the June 2011 issue of Mal Warwick’s Newsletter that Convio recently released its fifth annual Online Marketing Nonprofit Benchmark Index™ Study designed to help nonprofit professionals understand beneficial online marketing metrics, evaluate the effectiveness of their organization compared to similar organizations and determine strategies for future success. Email List Building Online Fundraising benchmarks Convio Haiti MORE
Two weeks from now, you’ll be picking up the pieces, trying to figure out what went right … or wrong. Assessing how well your last-ditch December fundraising went. Of course the most attention will go to dollars raised: a) against budget targets set for the year (and month), and b) year-over-year (hopefully growth). As you read this today, is that what you’re expecting? Good news? If so, why? Was it something you and your organization did differently and/or better? MORE
Two weeks ago The Agitator reported on Convio’s online benchmarking study , which was based on data from nearly 600 clients of that online fundraising and engagement firm. Today we’re commenting on the 2011 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN, which includes data collected from 40 US-based nonprofit organizations. MORE
The latest M+R Benchmarks Study was released yesterday, providing a valuable look at trends in the digital fundraising arena. The study is based on an impressive range of 105 participating organizations in eight sectors — mostly large nonprofits like Oxfam America, Planned Parenthood Federation and Humane Society of the US, but including smaller regional/local groups like Westchester Children’s Assn and JVS Boston as well. MORE
Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. This year's report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media's peer-to-peer fundraising for nonprofits. MORE
2) BENCHMARKS— Three to five concrete, specific and measurable (when possible) steps to complete en route to achieving your marketing goals. Vague benchmarks will get you nowhere. Benchmarks and Measurements marketing planning measures metrics Nonprofit Communications what worksRead Part 1 first. Metric mania! It’s all around us. Unfortunately, when we try to measure too many marketing measures, all we get is frustrated. MORE
The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. These are just a few of the takeaways from this year's benchmark report. MORE
Heaps of useful benchmarking data here for online fundraisers. In any event, Convio has done online fundraisers a terrific service with this 2010 benchmark report (as well as online advocacy and communications managers … there’s plenty of data for you too). Convio has provided an excellent ‘must read’ review of 2010 online fundraising stats and trends. MORE
Here’s a sneak peek at the key findings of the 2012 eNonprofit Benchmarks Study , co-authored by NTEN and M&R Strategic Services: Email is working well for advocacy campaigns. If you’re interested in comparing 2012 vs. 2011, here’s the 2011 eNonprofit Benchmarks Study infographic. Digital Campaigns 2012 eNonprofit Benchmarks Study digital advocacy digital campaigns digital fundraising M&R Strategic Services MORE
The 2020 Major Gift Benchmark Study asked people working in nonprofit organizations (n=580) what they consider to be a major gift, how they are staffed to raise major gifts, the types of information used to identify major gift prospects, and more. It was our intention to glean insight into this when we conducted the first Major Gift Benchmark Study in 2017 which you can download for free here. . And now, here are the benchmarks you really should know and share. MORE
The organization’s Global Membership Initiative engaged Donordigital to conduct an online benchmarking study of 13 offices, ranging from the UK to Brazil to Indonesia. The goal of the study was to understand how different country offices performed in terms of online activity such as website traffic, email messaging, and online fundraising, and to set some benchmarks for achievement. MORE
Measuring your organization’s fundraising performance against itself (year over year analysis for example), is the first step towards benchmarking. The post Fundraising Benchmarks — What Can You Learn from $40B in Donations? After that comes peer comparison. appeared first on Fundraising Report Card. Analysis MORE
We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. Nonprofit Communications Video MORE
Without benchmarks, or a guide to best practices in email marketing and fundraising, it’s tough to chart a smart course. Luckily, the annual eNonprofit Benchmark Study by M+R Strategic Services and NTEN helps put an end to these drawn-out conversations. MORE
The M+R Benchmarks Study came out last week. I also want to encourage you to check out their handy interactive Benchmark Yourself feature that allows you to add your stats for fundraising and advocacy and other metrics to compare with the Benchmarks in the report. Happy Benchmarking! The post M+R Benchmarks Study appeared first on Kivi's Nonprofit Communications Blog. MORE
The latest Individual Donor Benchmark Report is now available with groundbreaking findings to support small nonprofits with their fundraising efforts. Download the Individual Donor Benchmark Report today. Fundraising: Innovations & Research donor retention fundraising Heather Yandow Individual Donor Benchmark Report Nonprofit Communications MORE
The annual results report provides concrete benchmarks for your marketing approach and the proof points you need to lobby for the resources you need to do marketing right. Your input is vital to generating the benchmarks and proof points we all need to do marketing even better. Finally, a benchmark for the most challenging decision you make. MORE
Here are some of the key findings in the study: 1. Online fundraising continues to grow robustly 2. Online represents a strong donor acquisition channel 3. Online giving continues to grow fastest for small organizations Some other info can be. Fundraising Tips Online Fundraising MORE
Another benchmark study is out, this one from Convio , and like the eBenchmarks study, it shows healthy continued growth in online giving. Here at the Nonprofit Tech Conference, Convio presented the highlights. Here is the full study , and here are video highlights of the study. Enjoy MORE
Spring is here, and with it, the 11th Annual M+R Benchmarks Study. So this year’s benchmarks include more data from more supporter contacts in more media from more participating nonprofits in more sectors than ever before. The website also has a nifty “Benchmark Yourself” tool to help you compare (and then download) your results vs the M+R Benchmarks. The 11th edition has a central theme – everything in nonprofit digital has accelerated. MORE
Gene Austin wrote in the June 2011 issue of Mal Warwick’s Newsletter that Convio recently released its fifth annual Online Marketing Nonprofit Benchmark Index™ Study designed to help nonprofit professionals understand beneficial online marketing metrics, evaluate the effectiveness of their organization compared to similar organizations and determine strategies for future success. Email List Building Online Fundraising benchmarks Convio Haiti MORE
M+R and NTEN are about to release their annual ebenchmarking study, and they have offered this sneak peek at the data. (If If you have trouble viewing the image in my post, the original is here. ). How do your response rates stack up? Are you doing better or worse with your online giving, advocacy, mobile and social media? ”>. The findings are from 44 leading nonprofits like AARP, Planned Parenthood, and World Wildlife Fund MORE
Fundraising strategy annual giving metrics charity blog fundraising kpi fundraising measurement thermometer fundraising metrics dashboard fundraising metrics for nonprofits fundraising roi benchmarks major gift officer performance metrics measuring fundraising effectiveness Philanthropy StrategyI’ll bet you make lots of calls. You set appointments, uncover needs, make presentations, write proposals and close gifts too, right? I did it too. MORE
Fundraising association email open rates average email open rate 2017 average email open rates higher education best practices for fundraising charity blog Email Marketing email marketing benchmarks by industry 2017 email open rates 2017 marketing benchmarks 2017 nonprofit email open rates Philanthropy philanthropy blog what is a good click to open rateNot really. Not much. Look, many browsers automatically open emails these days. That warps the metrics. MORE
It’s May again, which means that the latest update of the annual M+R and NTEN eNonprofit Benchmarks Study has just been released. Tags: Email Online Campaigning Online advocacy Online fundraising Benchmark Bryan Miller eNonprofit Benchmarks Study MORE
We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. Accidental Techies Nonprofit Communications #13NTC data metrics MORE
Benchmarks and MeasurementsEver since super-smart statistician Nate Silver brought presidential campaign data to the headlines in 2012, we’ve become a metrics-obsessed nation. That’s changed the life of most marketers I know, who have been asked (pressured in some cases) to harvest more and more data. This laser focus on data parallels the growth of nonprofits’ use of social media and mobile channels—whether whole-hog or in experimentation mode. MORE
Benchmark Related Topics 
Kivi's Nonprofit Communications Blog
MAY 2, 2018
The M+R Benchmarks Study came out last week. I also want to encourage you to check out their handy interactive Benchmark Yourself feature that allows you to add your stats for fundraising and advocacy and other metrics to compare with the Benchmarks in the report. Happy Benchmarking! The post M+R Benchmarks Study appeared first on Kivi's Nonprofit Communications Blog.
iMarketSmart
MAY 4, 2020
The 2020 Major Gift Benchmark Study asked people working in nonprofit organizations (n=580) what they consider to be a major gift, how they are staffed to raise major gifts, the types of information used to identify major gift prospects, and more. It was our intention to glean insight into this when we conducted the first Major Gift Benchmark Study in 2017 which you can download for free here. . And now, here are the benchmarks you really should know and share.
iMarketSmart
APRIL 20, 2018
My team took all the data from our Fundraising Report Card (2,600 organization’s transactions) and built a nifty little live benchmarking app. The post BENCHMARKING YOURSELF: Ever wonder how you’re doing compared to others? If you’re competitive like me, you probably want to see how your organization compares to its peers. Now you can do that in seconds, for FREE!
EveryAction
MAY 15, 2019
Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. This year's report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media's peer-to-peer fundraising for nonprofits.
iMarketSmart
FEBRUARY 13, 2017
If you do, you’ll help to create industry benchmark comparisons and evidence-based research findings on the following and more: What % of your peers hit their major gift revenue goals each year? I really need your help. I funded a study to help you. Basically, we’re trying to help you and your peers understand more about major gift fundraising. I don’t think there are enough studies on the subject.
iMarketSmart
OCTOBER 5, 2017
On today’s episode we discuss the 2017 Major Gifts Fundraising Benchmark Study. The post 2017 Major Gifts Fundraising Benchmark Study – Episode 13 appeared first on MarketSmart, LLC |. This study is the first of its kind by focusing on major gifts. You can download the report at [link].
Kivi's Nonprofit Communications Blog
JUNE 17, 2013
We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. Nonprofit Communications Video
iMarketSmart
AUGUST 21, 2015
Anyway, I stumbled on this link that houses 24 benchmark reports on fundraising. Share this post: The post 24 amazing benchmark reports on fundraising all in one place appeared first on MarketSmart |. If you’re like me, you like to noodle data and scratch your head a lot. I’ve done so much head-scratching that my hair is almost gone! It’s really useful to have all of this information in one place (although you have to fill out forms to download them).
Kivi's Nonprofit Communications Blog
JANUARY 19, 2017
These are some of the key takeaways from the new Luminate Online Benchmark Report 2016 by Blackbaud. As with all benchmarks, use this report to understand how your org compares to peers (even aspirational peers!), The most important benchmark is yours! Email is still gold. And the shift from quantity to quality is ON! The report aggregates data from July 2015 to June 2016 from 631 mature Luminate Online customers — orgs with at least 3 years of consecutive usage data.
EveryAction
MAY 24, 2018
The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. These are just a few of the takeaways from this year's benchmark report.
Kivi's Nonprofit Communications Blog
MAY 2, 2017
Spring is here, and with it, the 11th Annual M+R Benchmarks Study. So this year’s benchmarks include more data from more supporter contacts in more media from more participating nonprofits in more sectors than ever before. The website also has a nifty “Benchmark Yourself” tool to help you compare (and then download) your results vs the M+R Benchmarks. The 11th edition has a central theme – everything in nonprofit digital has accelerated.
Fundraising Report Card
FEBRUARY 19, 2019
Measuring your organization’s fundraising performance against itself (year over year analysis for example), is the first step towards benchmarking. The post Fundraising Benchmarks — What Can You Learn from $40B in Donations? After that comes peer comparison. appeared first on Fundraising Report Card. Analysis
Kivi's Nonprofit Communications Blog
APRIL 22, 2013
We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. Accidental Techies Nonprofit Communications #13NTC data metrics
Mission Paradox Blog
MARCH 20, 2009
and prepare my organization for the consequences of said answer, I use benchmarks. For example, at my day job the benchmarks look like this: Say I need to sell $70,000 in single tickets to a show. How did we come up with those benchmarks? Coming up with similar benchmarks for what you do could prove to be invaluable. Without benchmarks, the window of opportunity to put a show in a better financial position may come and go without you even realizing it.
The Agitator
JULY 21, 2016
“How many media hits should we getting?” As in the case of so many fundamentally useless metrics — such as the number of Facebook “Likes” or “page views” — most organizations are posing the wrong question. In a thoughtful gift to the sector, M+R , the media and fundraising consultancy, has just released the inaugural edition of 2016 Mediamarks Study.
The Agitator
DECEMBER 18, 2016
Two weeks from now, you’ll be picking up the pieces, trying to figure out what went right … or wrong. Assessing how well your last-ditch December fundraising went. Of course the most attention will go to dollars raised: a) against budget targets set for the year (and month), and b) year-over-year (hopefully growth). As you read this today, is that what you’re expecting? Good news? If so, why? Was it something you and your organization did differently and/or better?
The Agitator
APRIL 20, 2016
The latest M+R Benchmarks Study was released yesterday, providing a valuable look at trends in the digital fundraising arena. The study is based on an impressive range of 105 participating organizations in eight sectors — mostly large nonprofits like Oxfam America, Planned Parenthood Federation and Humane Society of the US, but including smaller regional/local groups like Westchester Children’s Assn and JVS Boston as well.
Fundraising Report Card
JANUARY 23, 2018
Instead, we wrote some complex algorithms and made a free website to talk about nonprofit fundraising … Continue reading "New Year, New Benchmarks: How Does Your Organization Stack Up?". The post New Year, New Benchmarks: How Does Your Organization Stack Up? What would you do with $20,447,633,199.37? Fund a new program? Hire more staff? Buy that new database software you desperately need? Our team here at Fundraising Report Card has $20,447,633,199.37
Getting Attention
MARCH 28, 2012
Here’s a sneak peek at the key findings of the 2012 eNonprofit Benchmarks Study , co-authored by NTEN and M&R Strategic Services: Email is working well for advocacy campaigns. If you’re interested in comparing 2012 vs. 2011, here’s the 2011 eNonprofit Benchmarks Study infographic. Digital Campaigns 2012 eNonprofit Benchmarks Study digital advocacy digital campaigns digital fundraising M&R Strategic Services
iMarketSmart
JULY 31, 2019
Plus, by giving the app away, I’m able to collect a lot more data for our benchmarks. Smartideas annual giving metrics fundraising benchmarks fundraising metrics fundraising metrics benchmarks fundraising metrics dashboard fundraising metrics for nonprofitsIn case you’ve never heard of it… The Fundraising Report Card is a little application I had my staff build a couple of years ago.
iMarketSmart
MAY 2, 2018
Fundraising association email open rates average email open rate 2017 average email open rates higher education best practices for fundraising charity blog Email Marketing email marketing benchmarks by industry 2017 email open rates 2017 marketing benchmarks 2017 nonprofit email open rates Philanthropy philanthropy blog what is a good click to open rateNot really. Not much. Look, many browsers automatically open emails these days. That warps the metrics.
Giving in a Digital World
MAY 17, 2009
It’s May again, which means that the latest update of the annual M+R and NTEN eNonprofit Benchmarks Study has just been released. Tags: Email Online Campaigning Online advocacy Online fundraising Benchmark Bryan Miller eNonprofit Benchmarks Study
Giving in a Digital World
MAY 17, 2009
It’s May again, which means that the latest update of the annual M+R and NTEN eNonprofit Benchmarks Study has just been released. Tags: Email Online Campaigning Online advocacy Online fundraising Benchmark Bryan Miller eNonprofit Benchmarks Study
The Agitator
MARCH 15, 2011
Heaps of useful benchmarking data here for online fundraisers. In any event, Convio has done online fundraisers a terrific service with this 2010 benchmark report (as well as online advocacy and communications managers … there’s plenty of data for you too). Convio has provided an excellent ‘must read’ review of 2010 online fundraising stats and trends.
iMarketSmart
SEPTEMBER 13, 2017
The first-ever benchmark study on major gifts fundraising. Today, I’m thrilled to introduce the 2017 Major Gifts Fundraising Benchmark Study. Click here to access the full 2017 Major Gifts Fundraising Benchmark Study. The post Introducing the First Ever Major Gifts Fundraising Benchmark Study appeared first on MarketSmart, LLC |. The research was led by Melissa S. Brown and supported by the Association of Philanthropic Counsel. I just funded the effort.
The Agitator
MARCH 29, 2011
Two weeks ago The Agitator reported on Convio’s online benchmarking study , which was based on data from nearly 600 clients of that online fundraising and engagement firm. Today we’re commenting on the 2011 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN, which includes data collected from 40 US-based nonprofit organizations.
Blue Sky Collaborative
APRIL 3, 2012
Here are some of the key findings in the study: 1. Online fundraising continues to grow robustly 2. Online represents a strong donor acquisition channel 3. Online giving continues to grow fastest for small organizations Some other info can be. Fundraising Tips Online Fundraising
Marketing for Nonprofits
MAY 4, 2010
Without benchmarks, or a guide to best practices in email marketing and fundraising, it’s tough to chart a smart course. Luckily, the annual eNonprofit Benchmark Study by M+R Strategic Services and NTEN helps put an end to these drawn-out conversations.
DonorDigital
JULY 12, 2011
Gene Austin wrote in the June 2011 issue of Mal Warwick’s Newsletter that Convio recently released its fifth annual Online Marketing Nonprofit Benchmark Index™ Study designed to help nonprofit professionals understand beneficial online marketing metrics, evaluate the effectiveness of their organization compared to similar organizations and determine strategies for future success. Email List Building Online Fundraising benchmarks Convio Haiti
DonorDigital
JUNE 8, 2011
The organization’s Global Membership Initiative engaged Donordigital to conduct an online benchmarking study of 13 offices, ranging from the UK to Brazil to Indonesia. The goal of the study was to understand how different country offices performed in terms of online activity such as website traffic, email messaging, and online fundraising, and to set some benchmarks for achievement.
Getting Attention
SEPTEMBER 29, 2016
The latest Individual Donor Benchmark Report is now available with groundbreaking findings to support small nonprofits with their fundraising efforts. Download the Individual Donor Benchmark Report today. Fundraising: Innovations & Research donor retention fundraising Heather Yandow Individual Donor Benchmark Report Nonprofit Communications
Getting Attention
SEPTEMBER 22, 2015
2) BENCHMARKS— Three to five concrete, specific and measurable (when possible) steps to complete en route to achieving your marketing goals. Vague benchmarks will get you nowhere. Benchmarks and Measurements marketing planning measures metrics Nonprofit Communications what worksRead Part 1 first. Metric mania! It’s all around us. Unfortunately, when we try to measure too many marketing measures, all we get is frustrated.
The Agitator
DECEMBER 30, 2010
Joe Boland at Fundraising Success recently reported on the newly released Nonprofit Fundraising Survey: November 2010. The survey was conducted by the Nonprofit Research Collaborative, a coalition comprising the joint efforts of the Association of Fundraising Professionals, Blackbaud, the Center on Philanthropy at Indiana University, the Foundation Center, GuideStar and the Urban Institute’s National Center for Charitable Statistics.
Nonprofit Marketing Blog
APRIL 5, 2012
Another benchmark study is out, this one from Convio , and like the eBenchmarks study, it shows healthy continued growth in online giving. Here at the Nonprofit Tech Conference, Convio presented the highlights. Here is the full study , and here are video highlights of the study. Enjoy
The Agitator
APRIL 3, 2012
Here’s what Convio says: “This benchmark represents gifts from new online. And related to that point, of all the rich data in this report, the benchmark that most interests me is what Convio calls “Registration Rate” — the percentage of website unique visitors who provided their email addresses to the organization for email updates or by taking an action online. Just released. Invaluable, as always. Get it here.
Kivi's Nonprofit Communications Blog
APRIL 26, 2016
Last week, the 2016 M+R Benchmarks Study was released with an emphasis on what’s changed since 2006 when this study was first released. In our first Benchmarks Study, only about half of the participants had a recurring giving program at all. Download your copy of the 2016 M+R Benchmarks Study now and then let us know how you use it to start conversations in your office.
DonorDigital
JULY 12, 2011
Gene Austin wrote in the June 2011 issue of Mal Warwick’s Newsletter that Convio recently released its fifth annual Online Marketing Nonprofit Benchmark Index™ Study designed to help nonprofit professionals understand beneficial online marketing metrics, evaluate the effectiveness of their organization compared to similar organizations and determine strategies for future success. Email List Building Online Fundraising benchmarks Convio Haiti
iMarketSmart
JUNE 23, 2017
Fundraising Lead Generation Major Giving Planned Giving fundraising analytics fundraising kpi fundraising metrics benchmarks fundraising metrics for nonprofits measuring fundraising effectiveness nonprofit analytics what is a good fundraising roiI always hated when my staff sent me an Excel file showing our astounding growth. You might be thinking, “Why would you hate getting an Excel file that reflects astounding growth?”
iMarketSmart
NOVEMBER 1, 2017
Fundraising Major Giving Planned Giving best practices for fundraising cost to raise a dollar formula donor cultivation fundraising roi benchmarks how much do nonprofits spend on advertising major gift fundraising non profit marketing budget template non profit marketing spending nonprofit communications budget nonprofit marketing budgets sample marketing budget for nonprofit Philanthropy Strategy
Getting Attention
AUGUST 4, 2015
Benchmarks and MeasurementsEver since super-smart statistician Nate Silver brought presidential campaign data to the headlines in 2012, we’ve become a metrics-obsessed nation. That’s changed the life of most marketers I know, who have been asked (pressured in some cases) to harvest more and more data. This laser focus on data parallels the growth of nonprofits’ use of social media and mobile channels—whether whole-hog or in experimentation mode.
iMarketSmart
JANUARY 19, 2018
Fundraising strategy annual giving metrics charity blog fundraising kpi fundraising measurement thermometer fundraising metrics dashboard fundraising metrics for nonprofits fundraising roi benchmarks major gift officer performance metrics measuring fundraising effectiveness Philanthropy StrategyI’ll bet you make lots of calls. You set appointments, uncover needs, make presentations, write proposals and close gifts too, right? I did it too.
Nonprofit Marketing Blog
MARCH 30, 2012
M+R and NTEN are about to release their annual ebenchmarking study, and they have offered this sneak peek at the data. (If If you have trouble viewing the image in my post, the original is here. ). How do your response rates stack up? Are you doing better or worse with your online giving, advocacy, mobile and social media? ”>. The findings are from 44 leading nonprofits like AARP, Planned Parenthood, and World Wildlife Fund
DonorDigital
JULY 2, 2013
See3, YouTube and Edelman recently collaborated on a study of how nonprofits are taking advantage of that trend, called Into Focus: A Benchmark Guide to Effective Nonprofit Video. More than half of online content today is video. Here are some of our favorite take-aways from the report: Metrics: Ensure you have a clear goal for what you would like to achieve using video. It’s likely that you should focus on some sort of action or conversion goal rather than simply the number of video hits.
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