iMarketSmart

MAY 4, 2020

The 2020 Major Gift Benchmark Study asked people working in nonprofit organizations (n=580) what they consider to be a major gift, how they are staffed to raise major gifts, the types of information used to identify major gift prospects, and more. It was our intention to glean insight into this when we conducted the first Major Gift Benchmark Study in 2017 which you can download for free here. . And now, here are the benchmarks you really should know and share.

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Benchmark Prospect Studies Major Donors 140

Kivi's Nonprofit Communications Blog

MAY 2, 2018

The M+R Benchmarks Study came out last week. I also want to encourage you to check out their handy interactive Benchmark Yourself feature that allows you to add your stats for fundraising and advocacy and other metrics to compare with the Benchmarks in the report. Happy Benchmarking! The post M+R Benchmarks Study appeared first on Kivi's Nonprofit Communications Blog.

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Benchmark Studies Metrics Rate 136

iMarketSmart

APRIL 20, 2018

My team took all the data from our Fundraising Report Card (2,600 organization’s transactions) and built a nifty little live benchmarking app. The post BENCHMARKING YOURSELF: Ever wonder how you’re doing compared to others? If you’re competitive like me, you probably want to see how your organization compares to its peers. Now you can do that in seconds, for FREE!

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Benchmark Cards ROI Rate 100

EveryAction

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. This year's report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media's peer-to-peer fundraising for nonprofits.

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Benchmark Report Peer-to-peer Acquisition 169

iMarketSmart

FEBRUARY 13, 2017

If you do, you’ll help to create industry benchmark comparisons and evidence-based research findings on the following and more: What % of your peers hit their major gift revenue goals each year? I really need your help. I funded a study to help you. Basically, we’re trying to help you and your peers understand more about major gift fundraising. I don’t think there are enough studies on the subject.

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Help Benchmark Survey Efficiency 133

iMarketSmart

OCTOBER 5, 2017

On today’s episode we discuss the 2017 Major Gifts Fundraising Benchmark Study. The post 2017 Major Gifts Fundraising Benchmark Study – Episode 13 appeared first on MarketSmart, LLC |. This study is the first of its kind by focusing on major gifts. You can download the report at [link].

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Benchmark Studies Template Link 100

Getting Attention

NOVEMBER 18, 2015

The annual results report provides concrete benchmarks for your marketing approach and the proof points you need to lobby for the resources you need to do marketing right. Your input is vital to generating the benchmarks and proof points we all need to do marketing even better. Finally, a benchmark for the most challenging decision you make.

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Benchmark Satisfaction Frequency Survey 134

EveryAction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. These are just a few of the takeaways from this year's benchmark report.

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Benchmark Trends Report Automation 137

Kivi's Nonprofit Communications Blog

JUNE 17, 2013

We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. Nonprofit Communications Video

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Best Practices Best Practice Benchmark Practices 180

Fundraising Report Card

FEBRUARY 19, 2019

Measuring your organization’s fundraising performance against itself (year over year analysis for example), is the first step towards benchmarking. The post Fundraising Benchmarks — What Can You Learn from $40B in Donations? After that comes peer comparison. appeared first on Fundraising Report Card. Analysis

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Kivi's Nonprofit Communications Blog

JANUARY 19, 2017

These are some of the key takeaways from the new Luminate Online Benchmark Report 2016 by Blackbaud. As with all benchmarks, use this report to understand how your org compares to peers (even aspirational peers!), The most important benchmark is yours! Email is still gold. And the shift from quantity to quality is ON! The report aggregates data from July 2015 to June 2016 from 631 mature Luminate Online customers — orgs with at least 3 years of consecutive usage data.

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Benchmark Online Fundraising Report Online 161

Mission Paradox Blog

MARCH 20, 2009

and prepare my organization for the consequences of said answer, I use benchmarks. For example, at my day job the benchmarks look like this: Say I need to sell $70,000 in single tickets to a show. How did we come up with those benchmarks?  Coming up with similar benchmarks for what you do could prove to be invaluable. Without benchmarks, the window of opportunity to put a show in a better financial position may come and go without you even realizing it.

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Benchmark Sales Sales And Marketing Ads 32

The Agitator

JULY 21, 2016

“How many media hits should we getting?” As in the case of so many fundamentally useless metrics — such as the number of Facebook “Likes” or “page views” — most organizations are posing the wrong question. In a thoughtful gift to the sector, M+R , the media and fundraising consultancy, has just released the inaugural edition of 2016 Mediamarks Study.

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Benchmark Budget Metrics Release 54

Kivi's Nonprofit Communications Blog

MAY 2, 2017

Spring is here, and with it, the 11th Annual M+R Benchmarks Study. So this year’s benchmarks include more data from more supporter contacts in more media from more participating nonprofits in more sectors than ever before. The website also has a nifty “Benchmark Yourself” tool to help you compare (and then download) your results vs the M+R Benchmarks. The 11th edition has a central theme – everything in nonprofit digital has accelerated.

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Benchmark Metrics Ads Response Rate 140

The Agitator

DECEMBER 18, 2016

Two weeks from now, you’ll be picking up the pieces, trying to figure out what went right … or wrong. Assessing how well your last-ditch December fundraising went. Of course the most attention will go to dollars raised: a) against budget targets set for the year (and month), and b) year-over-year (hopefully growth). As you read this today, is that what you’re expecting? Good news? If so, why? Was it something you and your organization did differently and/or better?

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Benchmark Budget December Target 50

The Agitator

APRIL 20, 2016

The latest M+R Benchmarks Study was released yesterday, providing a valuable look at trends in the digital fundraising arena. The study is based on an impressive range of 105 participating organizations in eight sectors — mostly large nonprofits like Oxfam America, Planned Parenthood Federation and Humane Society of the US, but including smaller regional/local groups like Westchester Children’s Assn and JVS Boston as well.

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Benchmark Federal Boston Response Rate 43

Getting Attention

MARCH 28, 2012

Here’s a sneak peek at the key findings of the 2012 eNonprofit Benchmarks Study , co-authored by NTEN and M&R Strategic Services: Email is working well for advocacy campaigns. If you’re interested in comparing 2012 vs. 2011, here’s the 2011 eNonprofit Benchmarks Study infographic. Digital Campaigns 2012 eNonprofit Benchmarks Study digital advocacy digital campaigns digital fundraising M&R Strategic Services

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Benchmark Studies Campaign Work 154

Fundraising Report Card

JANUARY 23, 2018

Instead, we wrote some complex algorithms and made a free website to talk about nonprofit fundraising … Continue reading "New Year, New Benchmarks: How Does Your Organization Stack Up?". The post New Year, New Benchmarks: How Does Your Organization Stack Up? What would you do with $20,447,633,199.37? Fund a new program? Hire more staff? Buy that new database software you desperately need? Our team here at Fundraising Report Card has $20,447,633,199.37

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Benchmark Cards Software Organization 43

Kivi's Nonprofit Communications Blog

APRIL 22, 2013

We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. Accidental Techies Nonprofit Communications #13NTC data metrics

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Benchmark How To Link Metrics 173

iMarketSmart

JULY 31, 2019

Plus, by giving the app away, I’m able to collect a lot more data for our benchmarks. Smartideas annual giving metrics fundraising benchmarks fundraising metrics fundraising metrics benchmarks fundraising metrics dashboard fundraising metrics for nonprofitsIn case you’ve never heard of it… The Fundraising Report Card is a little application I had my staff build a couple of years ago.

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Cards Benchmark Report Free 100

iMarketSmart

MAY 2, 2018

Fundraising association email open rates average email open rate 2017 average email open rates higher education best practices for fundraising charity blog Email Marketing email marketing benchmarks by industry 2017 email open rates 2017 marketing benchmarks 2017 nonprofit email open rates Philanthropy philanthropy blog what is a good click to open rateNot really. Not much. Look, many browsers automatically open emails these days. That warps the metrics.

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Open Rate Rate Email Average 109

The Agitator

MARCH 15, 2011

Heaps of useful benchmarking data here for online fundraisers. In any event, Convio has done online fundraisers a terrific service with this 2010 benchmark report (as well as online advocacy and communications managers … there’s plenty of data for you too). Convio has provided an excellent ‘must read’ review of 2010 online fundraising stats and trends.

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Benchmark Vertical Online Traffic 75

iMarketSmart

SEPTEMBER 13, 2017

The first-ever benchmark study on major gifts fundraising. Today, I’m thrilled to introduce the 2017 Major Gifts Fundraising Benchmark Study. Click here to access the full 2017 Major Gifts Fundraising Benchmark Study. The post Introducing the First Ever Major Gifts Fundraising Benchmark Study appeared first on MarketSmart, LLC |. The research was led by Melissa S. Brown and supported by the Association of Philanthropic Counsel. I just funded the effort.

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Giving in a Digital World

MAY 17, 2009

It’s May again, which means that the latest update of the annual M+R and NTEN eNonprofit Benchmarks Study has just been released. The study, which provides cause-specific benchmarks across a range of email metrics is based on data from 32 US nonprofit organisations, but I’ve always found the results to be a good steer for European nonprofits too.

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Benchmark Release Comparison Recession 40

Giving in a Digital World

MAY 17, 2009

It’s May again, which means that the latest update of the annual M+R and NTEN eNonprofit Benchmarks Study has just been released. The study, which provides cause-specific benchmarks across a range of email metrics is based on data from 32 US nonprofit organisations, but I’ve always found the results to be a good steer for European nonprofits too.

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Benchmark Release Comparison Recession 40

The Agitator

MARCH 29, 2011

Two weeks ago The Agitator reported on Convio’s online benchmarking study , which was based on data from nearly 600 clients of that online fundraising and engagement firm. Today we’re commenting on the 2011 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN, which includes data collected from 40 US-based nonprofit organizations.

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Benchmark Online Fundraising Studies Online 65

Blue Sky Collaborative

APRIL 3, 2012

Here are some of the key findings in the study: 1. Online fundraising continues to grow robustly 2. Online represents a strong donor acquisition channel 3. Online giving continues to grow fastest for small organizations Some other info can be. Fundraising Tips Online Fundraising

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Interests Benchmark Online Giving Acquisition 121

DonorDigital

JULY 12, 2011

Gene Austin wrote in the June 2011 issue of Mal Warwick’s Newsletter that Convio recently released its fifth annual Online Marketing Nonprofit Benchmark Index™ Study designed to help nonprofit professionals understand beneficial online marketing metrics, evaluate the effectiveness of their organization compared to similar organizations and determine strategies for future success. Email List Building Online Fundraising benchmarks Convio Haiti

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Benchmark Vertical Austin Aggregator 52

DonorDigital

JUNE 8, 2011

The organization’s Global Membership Initiative engaged Donordigital to conduct an online benchmarking study of 13 offices, ranging from the UK to Brazil to Indonesia. The goal of the study was to understand how different country offices performed in terms of online activity such as website traffic, email messaging, and online fundraising, and to set some benchmarks for achievement.

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Benchmark Indonesia United Kingdom Brazil 40

Getting Attention

SEPTEMBER 29, 2016

The latest Individual Donor Benchmark Report is now available with groundbreaking findings to support small nonprofits with their fundraising efforts. Download the Individual Donor Benchmark Report today. Fundraising: Innovations & Research donor retention fundraising Heather Yandow Individual Donor Benchmark Report Nonprofit Communications

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Donations Benchmark Medium Rate 174

Getting Attention

SEPTEMBER 22, 2015

2) BENCHMARKS— Three to five concrete, specific and measurable (when possible) steps to complete en route to achieving your marketing goals. Vague benchmarks will get you nowhere. Benchmarks and Measurements marketing planning measures metrics Nonprofit Communications what worksRead Part 1 first. Metric mania! It’s all around us. Unfortunately, when we try to measure too many marketing measures, all we get is frustrated.

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Measure Bandwidth Benchmark Work 180

The Agitator

DECEMBER 30, 2010

Joe Boland at Fundraising Success recently reported on the newly released Nonprofit Fundraising Survey: November 2010. The survey was conducted by the Nonprofit Research Collaborative, a coalition comprising the joint efforts of the Association of Fundraising Professionals, Blackbaud, the Center on Philanthropy at Indiana University, the Foundation Center, GuideStar and the Urban Institute’s National Center for Charitable Statistics.

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Benchmark Indiana Survey November 50

Nonprofit Marketing Blog

APRIL 5, 2012

Another benchmark study is out, this one from Convio , and like the eBenchmarks study, it shows healthy continued growth in online giving. Here at the Nonprofit Tech Conference, Convio presented the highlights. Here is the full study , and here are video highlights of the study. Enjoy

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Benchmark Studies Conference Video 57

The Agitator

APRIL 3, 2012

Here’s what Convio says: “This benchmark represents gifts from new online. And related to that point, of all the rich data in this report, the benchmark that most interests me is what Convio calls “Registration Rate” — the percentage of website unique visitors who provided their email addresses to the organization for email updates or by taking an action online. Just released. Invaluable, as always. Get it here.

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Benchmark Vertical Studies Acquisition 62

Marketing for Nonprofits

MAY 4, 2010

Without benchmarks, or a guide to best practices in email marketing and fundraising, it’s tough to chart a smart course. Luckily, the annual eNonprofit Benchmark Study by M+R Strategic Services and NTEN helps put an end to these drawn-out conversations. The 2010 eNonprofit Benchmark Study was released last week and can be downloaded here. Again, be sure to follow the benchmark for your organizational mission.

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Benchmark Rate Average Correlation 44

DonorDigital

JULY 12, 2011

Gene Austin wrote in the June 2011 issue of Mal Warwick’s Newsletter that Convio recently released its fifth annual Online Marketing Nonprofit Benchmark Index™ Study designed to help nonprofit professionals understand beneficial online marketing metrics, evaluate the effectiveness of their organization compared to similar organizations and determine strategies for future success. Email List Building Online Fundraising benchmarks Convio Haiti

Benchmark 40

Benchmark Vertical Austin Aggregator 40

iMarketSmart

JUNE 23, 2017

Fundraising Lead Generation Major Giving Planned Giving fundraising analytics fundraising kpi fundraising metrics benchmarks fundraising metrics for nonprofits measuring fundraising effectiveness nonprofit analytics what is a good fundraising roiI always hated when my staff sent me an Excel file showing our astounding growth. You might be thinking, “Why would you hate getting an Excel file that reflects astounding growth?”

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Metrics CRM Lead Generation Benchmark 125

iMarketSmart

NOVEMBER 1, 2017

Fundraising Major Giving Planned Giving best practices for fundraising cost to raise a dollar formula donor cultivation fundraising roi benchmarks how much do nonprofits spend on advertising major gift fundraising non profit marketing budget template non profit marketing spending nonprofit communications budget nonprofit marketing budgets sample marketing budget for nonprofit Philanthropy Strategy

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Budget Marketing Budget Non-profit Benchmark 109

Getting Attention

AUGUST 4, 2015

Benchmarks and MeasurementsEver since super-smart statistician Nate Silver brought presidential campaign data to the headlines in 2012, we’ve become a metrics-obsessed nation. That’s changed the life of most marketers I know, who have been asked (pressured in some cases) to harvest more and more data. This laser focus on data parallels the growth of nonprofits’ use of social media and mobile channels—whether whole-hog or in experimentation mode.

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Benchmark Telemarketing Metrics ROI 162

iMarketSmart

JANUARY 19, 2018

Fundraising strategy annual giving metrics charity blog fundraising kpi fundraising measurement thermometer fundraising metrics dashboard fundraising metrics for nonprofits fundraising roi benchmarks major gift officer performance metrics measuring fundraising effectiveness Philanthropy StrategyI’ll bet you make lots of calls. You set appointments, uncover needs, make presentations, write proposals and close gifts too, right? I did it too.

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Metrics Measure Effective Effectiveness 109

Kivi's Nonprofit Communications Blog

APRIL 26, 2016

Last week, the 2016 M+R Benchmarks Study was released with an emphasis on what’s changed since 2006 when this study was first released. In our first Benchmarks Study, only about half of the participants had a recurring giving program at all. Download your copy of the 2016 M+R Benchmarks Study now and then let us know how you use it to start conversations in your office.

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Benchmark Trends Studies Metrics 123

Nonprofit Marketing Blog

MARCH 30, 2012

M+R and NTEN are about to release their annual ebenchmarking study, and they have offered this sneak peek at the data. (If If you have trouble viewing the image in my post, the original is here. ). How do your response rates stack up? Are you doing better or worse with your online giving, advocacy, mobile and social media? ”>. The findings are from 44 leading nonprofits like AARP, Planned Parenthood, and World Wildlife Fund

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Benchmark Response Rate Mobile Release 60

DonorDigital

JULY 2, 2013

See3, YouTube and Edelman recently collaborated on a study of how nonprofits are taking advantage of that trend, called Into Focus: A Benchmark Guide to Effective Nonprofit Video. More than half of online content today is video. Here are some of our favorite take-aways from the report: Metrics: Ensure you have a clear goal for what you would like to achieve using video. It’s likely that you should focus on some sort of action or conversion goal rather than simply the number of video hits.

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Benchmark Guide Distribution Youtube 50