Defining Sustainable Social Change

SocialButterfly

It seems to have an aura around it as we all work to define exactly: What is sustainable social change? The environment folks read it one way, nonprofiteers another and you have a whole other group transforming it into social innovation, social capitalism and/or social entrepreneurship.

Scarcity and Social Change

Social Marketing and Social Change

What makes scarcity an important idea for social marketers and other change agents is that it captures the mind; scarcity changes the way we think. It is the tunneling phenomenon that is the central culprit for poor decision-making and behavior choices.

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Scarcity and Social Change

Social Marketing and Social Change

What makes scarcity an important idea for social marketers and other change agents is that it captures the mind; scarcity changes the way we think. It is the tunneling phenomenon that is the central culprit for poor decision-making and behavior choices.

What Behavior Are You Selling?

SocialButterfly

In the halls of doing good, many of us are dealing with change–which means we are dealing with behaviors. Surrounding behavior is knowledge and beliefs coupled by environmental factors, assumptions and noise. Rejecting a potential behavior (i.e.

#INTERVIEW: Craig Lefebvre, Ph.D., Designer of Public Health & Social Change Programs, Discusses Social Marketing

Non Profit Marketing 360

is an internationally known designer of public health and social change programs. His blog, On Social Marketing and Social Change ,” has been ongoing since 2005. NPM360: You commented recently that it was a great time to be a social marketer.

Social Change: Art or Science?

SocialButterfly

When explaining social media, I find myself, at times, explaining how it is half art and half science. On the social marketing list serv, Godin’s post inspired a discussion on how this debate applies to social marketing.

Defining SocialButterfly–Social Change, Social Marketing and Social Media

SocialButterfly

As we go forward, you’ll see me working to align my work, content and chatter around this working vision: Make SocialButterfly a resource for information and dialogue on social change, social marketing and social media.

Macromarketing and Social Change

Social Marketing and Social Change

"Most social marketing programs occur within a micromarketing environment. That is most, if not all, attention is given to understanding and influencing people through the actions of producers - the organizations that fund, create, and implement social change programs. In contrast to the micro, or individual, view of social marketing, the macromarketing view provides a substantive base for moving social marketing to a new level of relevance for social change.

Social Marketing and Social Change: A Review

Social Marketing and Social Change

"The book goes beyond the theoretical steps of social marketing to address the larger questions of how social marketing can help solve the most urgent and complex social and public health issues of today.". For change agents, the book provides tools that are relevant immediately.

The Introduction to Social Marketing and Social Change

Social Marketing and Social Change

Social marketers use marketing to serve the purpose motive. Much research has focused on questions about applying marketing to social issues. Previous social marketing textbooks have devoted little, if any, space to describing the research base of the discipline.

Design Thinking, Social Marketing and Behavior Change

Social Marketing and Social Change

The future result might be a new or improved product or service, new processes or experiences for consumers or users, or new social and organizational systems. Familiar territory to social marketers and other kinds of social change agents. I think it’s time for more design thinkers and social marketers to get to know each other and work more together, exchange ideas and bring innovation to wicked problems that desperately need our collective attention.

Behavior Change Amidst Chaos

Social Marketing and Social Change

Most of our knowledge about changing behaviors comes from carefully designed and controlled studies that seek to, as much as possible, emulate the laboratory conditions and the scientific method enshrined in the physical sciences. This reductionist model of science has been the bedrock of public health science and social marketing for far too long. What changes in the social ecosystem are necessary for new behaviors to be learned and practiced?

Disruption of the 'Usual' - Rethinking Behavior Change and Communication in Nutrition Education

Social Marketing and Social Change

That was the challenge given me by the Society of Nutrition Education and Behavior for a webinar I did this week. But are nutrition educators using all the behavior change tools? How do we increase the likelihood of improving healthy nutrition behaviors?

Most Popular Articles of 2014: On Social Marketing and Social Change

Social Marketing and Social Change

But whether you are an email subscriber, get a RSS feed, follow new posts on social media (Twitter and LinkedIn), or are one of the searchers, we all share a passion for understanding and learning how to do good better. Next up: the best social marketing papers of 2014.

Read the Book: On Social Marketing and Social Change

Social Marketing and Social Change

Five years of the most popular posts on social marketing and social change are now available for personal and classroom use in the easy to use print version. Without listing them all, beginning with “Making Change Happen” comes a collection of ideas about social marketing.

ISO Photos of Social Marketing and Social Change

Social Marketing and Social Change

The reason the blog posts have been slow in coming is that I have been focusing my time and words on a textbook for social marketing - nothing like you have seen before, trust me. SO here's the offer: Submit one or more images, high resolution please, to me before 9 August 2012 and your picture will be considered for publication in Social Marketing and Social Change: Strategies and Tools for Improving Health, Well-Being and the Environment (Jossey-Bass, publication in early 2013).

Who Pooped in Your Cereal?

SocialButterfly

This image is taken from Franke James’ book “ The Real Poop on Social Change. &# In it, James delivers an important message regarding awareness vs. behavior. Sometimes, you have bad days. When those bad days hit, those are the days you could use some inspiration.

Top 10 Posts for 2009: On Social Marketing and Social Change

Social Marketing and Social Change

Ready to start, expand or re-energize your social change efforts in 2010? Demographics of Social Network Users. Planning a Social Marketing Program. An outline for social marketing plans proposed by a group of senior social marketers.

Shifting from Campaign to Cause

SocialButterfly

Instead of being satisfied with awareness measures of reach and impressions, let’s aim for game changing results and talk about how our efforts result in: connections created. behavior changed. The Social Media Shift: From Campaign to Cause from Alex Bornkessel.

Margaret Mead Predicts Social Science

SocialButterfly

“Never doubt that a small group of thoughtful, committed citizens can change the world.” Once you reach 10% of the population–is that the tipping point for spreading ideas through social networks and alter behaviors on a larger scale?

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Getting Social Marketing Wrong in Health Behavior and Health Education

Social Marketing and Social Change

I often find myself asking “Where do people get these odd ideas about social marketing from?” Social marketing programs take a lot of time to plan. Social marketing is expensive to do. You have to do focus groups to do social marketing. Social marketing segments audiences to deliver tailored messages to them. Social marketing is consumer-driven. Social marketing is about reducing the barriers and costs to engaging in healthier behaviors.

Resource roundup: How behavioral economics makes you better at your job

Nonprofit Marketing Blog

I speak a lot about the connection between behavioral economics and our work, and after every speech I get asked for reference materials. In this video, Harvard behavioral economist Sendhil Mullainathan provides a great overview of how his field applies to you.

What Creates a Revolution?

SocialButterfly

“A revolution doesn’t happen when a society adopts new tools, it happens when a society adopts new behaviors.”. –Us Mike gets social marketing (the real kind), and he is also a savvy social media professional. Change (i.e.

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The Social Round-Up

SocialButterfly

I’ve called these round-ups by different names, but the concept is the same–share some of the recent links, resources and info I’ve been reading about social change, social marketing and social media. Social Change. Social Marketing.

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BloggersUnite.org Drives Earth Day Buzz

SocialButterfly

In honor of Earth Day, Colleague Mike Newton-Ward and fellow social marketer wrote a post on applying a social marketing approach to the environment and other green goodies that I highly recommend checking o ut. Can you swallow this math?

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Designing for Community Change

SocialButterfly

At the beginning of the month, Craig Lefebvre challenged us to 10 “ What Ifs &# for social marketing in the coming year. At the heart of Craig’s what ifs is a change in perspective in terms of approach. Bertie County, North Carolina: Teaching Design for Change.

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The Social Round-Up

SocialButterfly

Social Change. Stories of Change–20/20 Predictions : For Ashoka.org’s third Stories of Change eBook series, Ashoka asked its social entrepreneurs to think about what the world would look like in 2020. Social Marketing.

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Do you consider yourself an activist?

SocialButterfly

I’m also an advocate for my family, for human rights, for literacy and for social good. This blog helps document my approach to activism as it’s deeply rooted in the belief I have in the process of social marketing and behavior change.

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The Change We Need: New Ways of Thinking About Social Issues

Social Marketing and Social Change

As we enter another era of change, will we continue thinking about and trying to solve social and public health issues using the same paradigms and tools, or will rediscovering social innovation lead to original and improved solutions?

Social Marketing Bulletin–List of Change, Local Public Health and More

SocialButterfly

It’s been awhile since the last Social Marketing Bulletin , but all the more reason to get on with the show. Thw Bulletin includes items that encompass social change, social marketing and social media: 1.

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Social Cognitive Theory for Social Marketing Research and Practice

Social Marketing and Social Change

As social marketers and change agents, our theories drive how we understand and describe problems and propose and test different solutions to them. If every social entrepreneur and change agent has their own “theory of change” - good luck with that.

To Make a Difference, Must You Choose?

SocialButterfly

To make a difference or to bring about the illusive and often intangible “change&# …must we choose? What I mean is this: In the non-profit and social change arena, must you choose a cause to rally behind and make your life’s work to make an impact?

How Social Marketing Can Improve the Effectiveness of Social Entrepreneurs

Social Marketing and Social Change

How can social marketing be applied by social entrepreneurs to achieve more effective, efficient, equitable and sustainable outcomes in pursuit of their vision? There is now some evidence that they should rethink how social marketing can improve their efforts.

Social Cognitive Theory for Social Marketing Research and Practice

Social Marketing and Social Change

As social marketers and change agents, our theories drive how we understand and describe problems and propose and test different solutions to them. If every social entrepreneur and change agent has their own “theory of change” - good luck with that.

Social Cognitive Theory for Social Marketing Research and Practice

Social Marketing and Social Change

As social marketers and change agents, our theories drive how we understand and describe problems and propose and test different solutions to them. If every social entrepreneur and change agent has their own “theory of change” - good luck with that.

A Global Petition: Round 2

SocialButterfly

If you are a SB reader, then you are familiar with this topic: the creation of a social marketing association. No, this is no re-mix of Social Media Club , but it’s a potentially Global Social Marketing Association , speaking in terms of behavior change.

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EAST: A Method for Applying Insights in Social Marketing Programs

Social Marketing and Social Change

Social marketers should always be on the lookout for new ideas about changing behaviors. This is the reason I spend time talking about different theories and models of behavior change. Make it Social. The social nature of these commitments is often crucial.

Q & A on Social Marketing

SocialButterfly

On his blog, he recently posted a set of questions terming it “ An Environmental Scan of Social Marketing.&# When is it product marketing and when is it social marketing? What is the size of the social marketing market? What are the 3 major issues in social marketing?

Developing Strategies for Social Media

Social Marketing and Social Change

The strategic use of social media is about changing your perspective, not using new communication tools. The talks I give about social media and social marketing these days focus almost exclusively on the shift we need to make in how we think about interacting with people formerly known as the audience and much less on the tactics, or how to use specific social and mobile media tools. That is how behavior and culture can be shaped, changed, shifted.

Creating Change with Social Marketing in 2009

Social Marketing and Social Change

With nearly ubiquitous calls for ‘change’ and becoming part of it, the unspoken assumption is that people already know what to do – they just need ‘direction.’ Creating change requires understanding the problem you are tackling, its determinants and context ; more importantly, it requires an understanding of the problem from the viewpoint of those affected by it. It requires an understanding of how to use proven principles and tools for creating large-scale change to make it happen.

Remapping Food and Activity in Communities

Social Marketing and Social Change

There are many GIS mapping software options available, but to try it out first Google maps is among the least costly (in terms of money and learning curve) and if it's good enough for the New York Times and The Guardian, well.give it a try (here's a quick one I did on the location of graduate courses in social marketing across the world a while back - feel free to add to it!) Audience Research Behavioral Design Design Thinking Obesity Prevention Physical Activity

12 Features for Successful Obesity Prevention and Control Programs

Social Marketing and Social Change

Rapid changes in dietary habits, coupled with a decline in levels of physical activity, have led to an increase in the prevalence of overweight and obesity in the US and around the world. The consequence of these changes has been an increase in noncommunicable diseases (NCDs).

New Books on Social Marketing

Social Marketing and Social Change

“This is it -- the comprehensive, brainy road map for tackling wicked social problems. programs that go well beyond influencing individual behaviors, all the. way to broad social change in a world that needs the help.” - Bill. social change.