What Behavior Are You Selling?

SocialButterfly

In the halls of doing good, many of us are dealing with change–which means we are dealing with behaviors. Surrounding behavior is knowledge and beliefs coupled by environmental factors, assumptions and noise. To make an impact, we need to know what kind of behavior we are selling.

Behavioral Economics and Policy Development

Social Marketing and Social Change

Behavioral economics has emerged as a major driver of regulatory policy around the world in the past five years.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The Dragons of Behavior Change

Social Marketing and Social Change

To add to this discussion, I suggest that a question you should be asking yourself before reducing awareness fever is ‘ what do I do when they agree to focus on behavioral outcomes? Unfortunately social marketers don’t get to pass off to others the responsibility for behavior change.

Second Screen TV - Research

Diva Marketing Blog

The results, which they shared with the industry, TV Viewing and the “Second Screen” – What Audiences are Doing with Mobile, Tablet Devices, is a report based on the CivicScience data collection and research platform. Picture this.

TV 89

Health Care Social Media Review #30: The Research Edition

SocialButterfly

Where do you turn for the latest research on the impact and influence of social media? This edition of the Health Care Social Media Review (HCSM) provides the latest research your fellow colleagues are studying by highlighting social media research and related resources.

Review 217

Social Cognitive Theory for Social Marketing Research and Practice

Social Marketing and Social Change

In science, it is a way in which we think about how the world works - what are the problems, what questions do we ask in our research, what interventions do we design, how do we evaluate outcomes (either positive or negative), and do the expected outcomes really make a difference in the big picture?

6 Quick Behavioral Economics Lessons for Fundraisers

Nonprofit Marketing Blog

He shared insight on how behavioral economics can affect nonprofit fundraising. Wait, what the heck is “behavioral economics”? Think about it as simply understanding the factors and situations that influence behavior and motivate people to take action. Many researchers have tested which scenarios prompt more charitable donations, many of which are illustrated in The Science of Giving. But behavioral economics isn’t only the territory of PhDs.

Concept Testing: The Most Important Step for Social Marketing Research

Social Marketing and Social Change

The biggest change in formative research that social marketers are still learning how to do well is concept testing. If I can do only one type of formative research, I always choose concept testing. Are there other behaviors that make more sense to them than what we present?

How Does Your Donor Behavior Compare To Canada?

The Agitator

The study profiles giving behavior across four generations — Civics, Boomers, Generation X and Generation Y — looking at giving amounts and future intentions, preferred channels, focus of giving, the works.

Social Cognitive Theory for Social Marketing Research and Practice

Social Marketing and Social Change

In science, it is a way in which we think about how the world works - what are the problems, what questions do we ask in our research, what interventions do we design, how do we evaluate outcomes (either positive or negative), and do the expected outcomes really make a difference in the big picture?

[Guest Post] Improve Your Nonprofit’s Fundraising with Prospect Research

Fundraising Coach

I''m pleased to welcome Bill Tedesco, founder and CEO of DonorSearch , my favorite prospect research tool. Prospect research is so vitally important to successful nonprofit fundraising. Improve Your Nonprofit''s Fundraising with Prospect Research. What is prospect research?

Behavioral Science & Fundraising: The Desire for Completion

The Agitator

From trading baseball cards, to filling a stamp album, to locating that final object for some set of collectibles, whether we realize it or not every one of us is driven by what behavioral scientists call the desire for ‘set completion’ or ‘task completion’ Ever since age 14, when I added the 5 th — and final — bar to my perfect Sunday School attendance pin at the Gettysburg Methodist Church, I know I’ve been driven to complete tasks.

Creating Radical Changes in HIV Risk Behaviors

Social Marketing and Social Change

These are the closing comments from a review of behavioral strategies to reduce HIV transmission by Tom Coates, Linda Richter and Carlos Caceres in The Lancet (full text available with free registration). They do not propose an exclusive reliance on behavioral methods.

Health Care Social Media Review #30: The Research Edition

SocialButterfly

Where do you turn for the latest research on the impact and influence of social media? This edition of the Health Care Social Media Review (HCSM) provides the latest research your fellow colleagues are studying by highlighting social media research and related resources.

Review 151

Social Cognitive Theory for Social Marketing Research and Practice

Social Marketing and Social Change

In science, it is a way in which we think about how the world works - what are the problems, what questions do we ask in our research, what interventions do we design, how do we evaluate outcomes (either positive or negative), and do the expected outcomes really make a difference in the big picture?

Second Screen TV - Research

Diva Marketing Blog

The results, which they shared with the industry, TV Viewing and the “Second Screen” – What Audiences are Doing with Mobile, Tablet Devices, is a report based on the CivicScience data collection and research platform. Picture this.

TV 52

3 Ways Research and Cause Marketing Can Work Together

Cause Related Marketing

Bureau of Labor Statistics projects that organizations and institutions across both public and private sectors “will … increasingly use market research to ensure that program resources are being used effectively.” Research provides vital data about your efforts and impact.

Limited Seating Webinar: Tapping the Power of Behavioral Science

The Agitator

Breaking Out of the Status Quo Communications Copywriting / creative Fundraising analytics / data Innovation Nonprofit management Research premiumIf you’re really serious about growing your organization, you must focus on answering this one question: Why do donors do what they do?

Cause Marketing Research I'd Like to See

Cause Related Marketing

And yet there’s still some research I’d like to see. That’s a reasonably broad mix of cause marketing research in less than a quarter, and yet even in the aggregate that’s not very satisfying. A few years back Cone and Duke put people in a C-store like setting and then gauged how people reacted to cause marketing appeals in a consumer behavior study. Landor Associates Nielsen Edelman Cause Marketing Research

Frieden: Behavior Change Follows Policy Change

Social Marketing and Social Change

I then had to comment that up to that point in time (about 40 minutes) the word ‘behavior’ had yet to be uttered by him. Yet, I suggested, what lies between data and faces are many different behaviors by people on the street, patients, health care providers, legislators and public health professionals. What are his views on the importance of behavior research and behavioral interventions at CDC, including communication and marketing programs?

CVS Embraces Behavior Economics and Social Marketing

Social Marketing and Social Change

After a week of group editing an op-ed piece about social marketing and obesity where a major point of discussion was positioning social marketing 'against' behavioral economics, it was refreshing this morning to see this announcement from CVS Caremark [from the release ]. Company Enlists Experts in Behavioral Economics and Social Marketing from Leading Universities to Study How Consumers are Influenced by Financial Incentives, Education and Communication.

Concept Testing: The Most Important Step for Social Marketing Research

Social Marketing and Social Change

The biggest change in formative research that social marketers are still learning how to do well is concept testing. If I can do only one type of formative research, I always choose concept testing. Are there other behaviors that make more sense to them than what we present?

Digital Social Networks and Health: Reviewing the Research and Evidence

Social Marketing and Social Change

A review of the research and evidence for the use of social network sites (SNS) to improve cardiovascular health, “Digital social networks and health," was published in the 30 April 2013 issue of Circulation , a journal of the American Heart Association. behaviors is also reviewed.

Getting Social Marketing Wrong in Health Behavior and Health Education

Social Marketing and Social Change

Social marketing is about reducing the barriers and costs to engaging in healthier behaviors. Social marketing is a framework to identify what factors might drive and maintain behavior change. I just finished reading the chapter on social marketing in the 4th edition of Health Behavior and Health Education edited by Karen Glanz, Barbara Rimer and K. 5. Segmentation is a bigger idea than determining a response to a product, service or behavioral offering.

Resource roundup: How behavioral economics makes you better at your job

Nonprofit Marketing Blog

I speak a lot about the connection between behavioral economics and our work, and after every speech I get asked for reference materials. In this video, Harvard behavioral economist Sendhil Mullainathan provides a great overview of how his field applies to you.

Tremendously Courageous Researchers!

Social Marketing and Social Change

That was the declaration by Marc Mathieu in his talk with us at the Transformative Consumer Research Conference. His point was that the world needs TCR now more than ever; researchers with a POV (make it a better world) and an idealism that drives them forward. You cannot change people's behavior unless you have a positive view of the future. I have often wondered in my years in social marketing 'where are the consumer researchers?'

Giveology: Does neuromarketing research have anything to teach nonprofits?

ImpactMax

Scientists have now done enough research on the human brain to provide marketers with much less obvious ways of triggering a purchase. Research shows that color can increase brand recognition by up to 80%.

Transformative Consumer Research and 'At Risk' Populations

Social Marketing and Social Change

What insights, opportunities and projects does transformative consumer research offer people and organizations who work to improve the lives of people identified as being in an 'at risk' group ? That was the assignment for our small group that met at the Second Annual Transformative Research Conference. in ongoing intellectual exchange, research collaborations, and/or projects aimed at social change.

Crossing the line or a Creative Cross? MySpace Research with “Dr. Meg”

SocialButterfly

Interesting research that was first published in the January issue of Archives of Pediatrics & Adolescent Medicine showed that adult supervision of MySape can raise adolescents’ awareness of how accessible their profiles are online. To come to this conclusion, Dr. Megan Moreno, a pediatrician and adolescent medicine specialist at the University of Wisconsin-Madison, and fellow researchers, embarked on two separate studies to explore this issue further.

Healthy habits: Behavior change or a license to misbehave?

Nonprofit Marketing Blog

Today, we’re focused on “ behavioral licensing.&# The initial healthy act prompts people to “reward&# themselves with unhealthy behavior. In other words, a vitamin can be a license to misbehave (like by eating french fries): Researchers at the National Sun Yat-Sen University tested subjects by telling subjects they were receiving a vitamin pill or a placebo, and then monitoring their behavior in several situations.

Don’t Forget About Email

SocialButterfly

Many are enthusiastic about the possibility of social media being used as a behavior change intervention. Email reminders have helped influence emergency physician behavior. Triggers and Behavior Change. How can email be used as a health intervention?

Email 203

Margaret Mead Predicts Social Science

SocialButterfly

This research helps us better understand the importance to develop messages, materials and services with a certain community in mind to help ignite a movement. According to the article, the research is still in its early stages.

Social 209

New Communication Research Fellow

Social Marketing and Social Change

Have to share - from t he media release : The Society for New Communications Research, a global, nonprofit think tank focused on the latest developments in media and communications, today announced its 2009 Fellows. The Society's Fellows collaborate on original research and educational programs focused on the advanced study of emerging trends and developments in media and communications, and their effect on business, professional communications, media, and society.

Margaret Mead Predicts Social Science

SocialButterfly

This research helps us better understand the importance to develop messages, materials and services with a certain community in mind to help ignite a movement. According to the article, the research is still in its early stages.

Social 209

Fundraising Evolution – Accelerated Learning: Testing & Research

Donor Power Blog

On the heels of Dirk Rinker chiming in on a recent post here , I thought it might make sense to devote some time to a topic that Dirk is a specialist in the area of - Research. . Enter in Primary Research. . Do the Primary Research up front – and then execute more informed tests.

Test 63

The Challenge of Health Communication Research for Health Policy

Social Marketing and Social Change

An early exception was for community, workplace and school-based health promotion programs that were seen as cross-cutting issues that could be adapted and used to address other risk behaviors and/or public health practice (e.g., What this exercise has demonstrated to me is that there is a fundamental need to shift health communication research to become more policy focused, and to generate data that is useful in the policy-making context.

Don’t Forget About Email

SocialButterfly

Many are enthusiastic about the possibility of social media being used as a behavior change intervention. Email reminders have helped influence emergency physician behavior. Triggers and Behavior Change. How can email be used as a health intervention?

Email 130

The High Cost of Undervaluing Gratitude

The Agitator

To make the point on its importance we’ve noted the research indicating that failure to thank donors is a top cause of attrition ….we’ve They think it’s not going to be that big a deal” according to one of the researchers).

Cost 72

What Ask String Works Best?

The Agitator

There’s prior transactional behavior involved (RFM) …there’s behavioral science involved (anchoring, social proof, set completion) …and sometimes just plain absence of reliable data.

Best 94

The yellow boom box and the perils of giving research

Nonprofit Marketing Blog

If you read this blog, you know how much I adore research. But here’s the thing about research. Because human beings are dreadful at accurately predicting their own behavior. She knew of a research company that did focus-group research with young people on Sony boom boxes, and the participants all said a yellow boom box was a great idea. Now there’s a study out that shows this situation extends to people predicting their giving behaviors.

How Donors Choose Among Nonprofits: The Role of Identity

The Agitator

This donor identity effect is exactly what U of Kent researchers found, with comments like: “My son had meningitis so I give to the Meningitis Trust.”. “My My brother died of bowel cancer so I give to cancer research”. “My

What happens when people report on their own behavior

Donor Power Blog

Technorati Tags: fundraising , Arbitron , research. When I was a kid, there was a pizza place in the neighborhood that we never went to. My Dad said, "Nobody ever goes there. It's always too crowded.". Apparently some radio stations are like that. Seems when you ask people to report what stations they listen to, they tell you they don't listen to the most popular stations. This issue has recently hit my city, as reported in the Seattle Times : Seattle radio rankings shaken up.

Q & A on Social Marketing

SocialButterfly

In sum and in brief, I would say that social marketing begins with influencing behavior change for social good. Thus, programs like Salesforce, Radian6, and others are largely being researched to bring programs full circle so that analytics drive strategy.