Resource roundup: How behavioral economics makes you better at your job

Nonprofit Marketing Blog

I speak a lot about the connection between behavioral economics and our work, and after every speech I get asked for reference materials. In this video, Harvard behavioral economist Sendhil Mullainathan provides a great overview of how his field applies to you.

Scarcity and Social Change

Social Marketing and Social Change

It extends the insights from behavioral economics beyond the nudges and defaults we are now so familiar with to how we think and feel when we have too little; it changes our thoughts, choices and behaviors. References. Behavioral Design: A New Approach to Development Policy.

What Behavior Are You Selling?

SocialButterfly

In the halls of doing good, many of us are dealing with change–which means we are dealing with behaviors. Surrounding behavior is knowledge and beliefs coupled by environmental factors, assumptions and noise. To make an impact, we need to know what kind of behavior we are selling.

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Social Cognitive Theory for Social Marketing Research and Practice

Social Marketing and Social Change

While there are many theories to choose from, many change agents have only the slightest idea about a few of them if they had a survey course of ‘behavioral theories.’ Another important contribution to self-efficacy is a person’s prior experience with the behavior. References.

Getting a Fresh Start for Your Organization

The Agitator

At the beginning of the week, Roger talked about behavioral science cues and how they can help you boost year-end giving. You can even reference this in your asking, priming the donor to be more accepting of something November Clarissa wouldn’t have done.

Online and Mobile: The Potential of Personalized Health Information

SocialButterfly

Personalized medicine refers to therapies that can be tailored to an individuals own genetics and physiology. Preventive Medicine refers to the development of a probabilistic health projection for a person based on his or her DNA and protein expression.

Online and Mobile: The Potential of Personalized Health Information

SocialButterfly

Personalized medicine refers to therapies that can be tailored to an individuals own genetics and physiology. Preventive Medicine refers to the development of a probabilistic health projection for a person based on his or her DNA and protein expression.

Frieden: Behavior Change Follows Policy Change

Social Marketing and Social Change

What I found curious in his responses was his constant reference to tobacco control initiatives (not that surprising as he was one of the forces behind the Bloomberg Family Foundation's Global Tobacco Control Project ), and to the number of people with uncontrolled high blood pressure and high blood cholesterol levels where better medical treatment could reduce unnecessary deaths. What changes and priorities can we expect at the Centers for Disease Control and Prevention?

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How to Use Memes to Spread Your Nonprofit's Message

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Merriam-Webster.com defines a meme as an idea, behavior, or usage that spreads from person to person. Exploit popular images or pop culture references. Be aware of your target audience: What will be appropriate for them and what references will resonate with them most?

Afraid Of Urgent? Try Authentic.

The Agitator

He was warning fundraisers not to make up stories about donors … what he referred to as “wild guesses about their behaviors that wander far away from what donors really do” And he gave the example of worrying about how donors might react to a carrier with a big red URGENT stamped on the outside — would donors be more motivated to give, or dismiss the claim as silly gimmickry?

Don’t Forget About Email

SocialButterfly

Many are enthusiastic about the possibility of social media being used as a behavior change intervention. Email reminders have helped influence emergency physician behavior. Triggers and Behavior Change. How can email be used as a health intervention?

Don’t Forget About Email

SocialButterfly

Many are enthusiastic about the possibility of social media being used as a behavior change intervention. Email reminders have helped influence emergency physician behavior. Triggers and Behavior Change. How can email be used as a health intervention?

12 Features for Successful Obesity Prevention and Control Programs

Social Marketing and Social Change

Note that while many of these these studies have focused on nutrition and physical activity behaviors, the ‘Ideal Features’ list below could be applied relatively well across efforts to change many different behaviors and address other wicked problems. References.

The Best of Social Marketing in 2016

Social Marketing and Social Change

small shops and roadside stalls) in three districts supported by behavior change communications and demand creation activities led by a local social marketing company. Effective coverage fell to 62% within 3 months of the behavior change communications and demand creation activities stopping.

Getting Social Marketing Wrong in Health Behavior and Health Education

Social Marketing and Social Change

Social marketing is about reducing the barriers and costs to engaging in healthier behaviors. Social marketing is a framework to identify what factors might drive and maintain behavior change. I just finished reading the chapter on social marketing in the 4th edition of Health Behavior and Health Education edited by Karen Glanz, Barbara Rimer and K. 5. Segmentation is a bigger idea than determining a response to a product, service or behavioral offering.

Mass Media Campaigns and Social Marketing

Social Marketing and Social Change

And it is especially these people that I suggest take a close look at the review of mass media campaigns to change health behaviors that recently appeared in The Lancet. More importantly from my POV, they also highlight the indirect effects of mass media on health behaviors.

Why “Trust” Matters in Fundraising. And What To Do About It.

The Agitator

And how can the seed of trust planted with the first gift be grown if there is no reference to how it was used to help the cause? From this the interactions or touchpoints that harm or help giving behavior are identified. The 2018 Edelman Trust Barometer reveals that trust in the U.S.

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The Hat Never Comes Off

JCA Insights

The individual posing as the potential donor is heard on the recording saying “I like it when you take off your NPR hat,” an ironic reference to the fact that the conservative actor is happy to be taping such inflammatory statements but meant on the face of it to indicate the potential donor’s approval of such informal rapport-building conversation. Ah, how tempting it can be to ask a donor to perceive us without reference to our organization.

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What If Everyone Used Social Marketing to Improve People's Lives?

Social Marketing and Social Change

When designing our programs, we focus on understanding our priority audiences’ lives and behavior as much as possible. We identify specific, measurable behaviors that the program is focused on influencing in our priority audiences.

Does Slacktivism Actually Work?

EveryAction

While social media has profoundly amplified the reach and influence of nonprofits, it’s also created a dilemma commonly referred to as “slacktivism.” It’s even been suggested that one-off engagement creates and normalizes bad slacktivist behavior

Incentives for Change in Public Health and Social Marketing Programs

Social Marketing and Social Change

Ed Note: Here is a summary of some of the work in using incentives for behavior change since then]. A systematic review of forty-seven studies that evaluated the effects of economic incentives on consumers’ preventive health behaviors was conducted by Kane, Johnson, Town, and Butler (2004).

Digital Social Networks and Health: Reviewing the Research and Evidence

Social Marketing and Social Change

information-seeking and health-related behaviors. behavior on SNS to document how health information is being transformed from an individual or clinical. behaviors is also reviewed. Reference.

Science Communication and Social Marketing

Social Marketing and Social Change

In most social marketing programs, what we are working with is how to translate science-based evidence and findings into products, services, messages, policies and, yes, behavior change programs. Reference National Academies of Sciences, Engineering, and Medicine.

Knowledge + Attitude = Action?

SocialButterfly

The article shared insights gained from the Behavior, Energy and Climate Change Conference this past week in Washington D.C., The article, McKenzine-Mohr and the field of social marketing says: look at the barriers to the desired behavior change. Even simpler, look and study behavior.

Remapping Food and Activity in Communities

Social Marketing and Social Change

My proposal is that we expand the use of GIS mapping software to develop an objective base from which to evolve environments to ones that provide equitable opportunities and access for people - to purchase affordable, healthy products; use safe places for physical activity; and engage in behaviors that improve their health and well-being. References. Audience Research Behavioral Design Design Thinking Obesity Prevention Physical Activity

New Books on Social Marketing

Social Marketing and Social Change

programs that go well beyond influencing individual behaviors, all the. This collection is a superb reference source for anyone involved in. “This is it -- the comprehensive, brainy road map for tackling wicked social problems. It’s all right here: how to create and.

The Marketing Mix: Ps, Cs and Everything Else

Social Marketing and Social Change

A marketing effort is more than a mass media or advertising campaign (a 1P or 1C effort), a nudge or removing a barrier (another type of 1P or 1C effort), or designing opportunities to try a new behavior or making products and services more accessible (yet another 1P or 1C approach).

Acquisition: Premiums, Crack Cocaine And Nonprofit Suicide

The Agitator

Many are unaware of the ample evidence in behavioral science for why premiums not only delude fundraisers but, far more importantly, destroy donor motivation and loyalty. Here’s a summary of Kevin’s key points: There are reams of evidence that giving people premiums (what behavioral scientists call ‘extrinsic’ benefits) not only fails to deliver the long-term performance fundraisers require (i.e.

The Best in Social Marketing in 2013

Social Marketing and Social Change

Phillip Kotler wrote about it: "This collection is a superb reference source for anyone involved in promoting better health, education, environments, and communities to start their search for great ideas and guidance." All but 1 program focused on behavior change.

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5 Fictions About Social Media for Public Health and Healthcare

Social Marketing and Social Change

“We can reach and change the behavior of our target audience through social networking sites like Facebook and Twitter.” Another underlying assumption is that people are active in social networks to learn things and are open to changing their behaviors. References.

Being More Creative

Social Marketing and Social Change

Find a distinctive place in the mind of your priority group that differentiates what you are asking them to do from other competitive offerings (both from other marketers and the alternative behaviors).

Defining Sustainable Social Change

SocialButterfly

Sustainable Behavior. In the social marketing arena, renowned social marketer Doug McKenzie-Mohr recently announced the development of a new peer-reviewed resource: The Journal of Sustainable Behavior.

Health Care Social Media Review #21: Social Media Taps Digital Health

SocialButterfly

Refer to this article by Healthy Startups on the 100 Trends That Will Change Healthcare in 2013 for a full list of potential relatives. For your behavior change interventions, social media programs and communication efforts, focusing solely on social media limits your impact.

Competencies for Social Marketing

Social Marketing and Social Change

Collect data on the knowledge, attitudes and behaviors of priority groups. Develop understanding of theories and evidence about what might influence the behavior of priority groups. Develop propositions and test their potential to influence the behavior of priority groups.

Would you like to learn how to grade your boss? Here’s your checklist

Wild Woman Fundraising

Strives to understand the other person’s frame of reference. Demonstrates honest, ethical behavior in all interactions. Ensures highest standards of ethical behavior are practiced throughout the organization. Avoids political or self serving behavior. Are you a nonprofit employee? Do you want a clear system to figure out if your nonprofit boss is doing right by your organization or not? Or are you a nonprofit board member?

The Micro-Macro Problem in Social Marketing

Social Marketing and Social Change

"Social marketing has been presented and understood as an approach to individual behavior change in which psychological stage models, such as the transtheoretical model , are used to segment audiences, and the marketing mix is used to identify and reduce barriers or costs and increase benefits for behavior change. This problem is embedded in definitions of social marketing as changing individual behaviors in order to achieve social good. Reference.

Flat Earth Fundraising: Ice Cream Murder And Donor Loyalty

The Agitator

In short, it is the actions an organization takes that affects a donor’s attitude; and it is the donor’s attitude that affects – positively or negatively – the donor’s behavior. The problem with simply relying on donor behavior is that it points to no causal path.

A post for when you’re stuck on replay

Nonprofit Marketing Blog

Via Coursera, I’m taking a course in behavioral economics at Duke (I’m way behind but enjoy the lectures nonetheless). There’s nothing like fresh ideas outside your frame of reference to stimulate your own thinking. Photo via BigStockPhoto. Are you stuck on replay?

Social Marketing and Marketing Social Services

Social Marketing and Social Change

" Given the sheer numbers and ubiquity of social services available to meet people’s needs and work toward a better society, there have been few documented efforts to integrate social marketing into service delivery.

Crossing the line or a Creative Cross? MySpace Research with “Dr. Meg”

SocialButterfly

Headlines have buzzed about “Busybody Dr. Meg,&# concluding that this outreach and behavior-change may offer hope to future, similiar methods being implemented by others. All the users involved revealed that they were 18 to 20 years old and their pages included three or more references to sex, drinking, drug use or smoking. Meg&# e-mail had either set their profiles to “private,&# or they had removed both sexual or substance usage references.