What Behavior Are You Selling?

SocialButterfly

In the halls of doing good, many of us are dealing with change–which means we are dealing with behaviors. Surrounding behavior is knowledge and beliefs coupled by environmental factors, assumptions and noise. To make an impact, we need to know what kind of behavior we are selling.

Can Behavior Change Become Popular?

Social Marketing and Social Change

It was a pleasure to find a popular book that begins and ends with the science of behavior change - social cognitive theory. Once I saw the first reference to Albert Bandura (the most cited psychologist alive), I hoped this book would be different from the usual story-telling fare. That is, motivate and/or enable a vital behavior. Influencer makes a good place to start expanding your approach to changing behaviors.

Frieden: Behavior Change Follows Policy Change

Social Marketing and Social Change

What I found curious in his responses was his constant reference to tobacco control initiatives (not that surprising as he was one of the forces behind the Bloomberg Family Foundation's Global Tobacco Control Project ), and to the number of people with uncontrolled high blood pressure and high blood cholesterol levels where better medical treatment could reduce unnecessary deaths. What changes and priorities can we expect at the Centers for Disease Control and Prevention?

Resource roundup: How behavioral economics makes you better at your job

Nonprofit Marketing Blog

I speak a lot about the connection between behavioral economics and our work, and after every speech I get asked for reference materials. In this video, Harvard behavioral economist Sendhil Mullainathan provides a great overview of how his field applies to you.

Don’t Forget About Email

SocialButterfly

Many are enthusiastic about the possibility of social media being used as a behavior change intervention. Email reminders have helped influence emergency physician behavior. Triggers and Behavior Change. How can email be used as a health intervention?

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Getting a Fresh Start for Your Organization

The Agitator

At the beginning of the week, Roger talked about behavioral science cues and how they can help you boost year-end giving. You can even reference this in your asking, priming the donor to be more accepting of something November Clarissa wouldn’t have done.

Social Cognitive Theory for Social Marketing Research and Practice

Social Marketing and Social Change

While there are many theories to choose from, many change agents have only the slightest idea about a few of them if they had a survey course of ‘behavioral theories.’ Another important contribution to self-efficacy is a person’s prior experience with the behavior. References.

Knowledge + Attitude = Action?

SocialButterfly

The article shared insights gained from the Behavior, Energy and Climate Change Conference this past week in Washington D.C., The article, McKenzine-Mohr and the field of social marketing says: look at the barriers to the desired behavior change. Even simpler, look and study behavior.

Scarcity and Social Change

Social Marketing and Social Change

It extends the insights from behavioral economics beyond the nudges and defaults we are now so familiar with to how we think and feel when we have too little; it changes our thoughts, choices and behaviors. References. Behavioral Design: A New Approach to Development Policy.

Social Cognitive Theory for Social Marketing Research and Practice

Social Marketing and Social Change

While there are many theories to choose from, many change agents have only the slightest idea about a few of them if they had a survey course of ‘behavioral theories.’ Another important contribution to self-efficacy is a person’s prior experience with the behavior. References.

Defining Sustainable Social Change

SocialButterfly

Sustainable Behavior. In the social marketing arena, renowned social marketer Doug McKenzie-Mohr recently announced the development of a new peer-reviewed resource: The Journal of Sustainable Behavior.

How Social Marketing Can Improve the Effectiveness of Social Entrepreneurs

Social Marketing and Social Change

They don''t necessarily have a larger view of using marketing to influence behaviors that benefit individuals and communities for the greater social good. The authors key questions and findings were: Does One Drop through Aqua attempt to achieve behavior change ? Reference.

Crossing the line or a Creative Cross? MySpace Research with “Dr. Meg”

SocialButterfly

Headlines have buzzed about “Busybody Dr. Meg,&# concluding that this outreach and behavior-change may offer hope to future, similiar methods being implemented by others. All the users involved revealed that they were 18 to 20 years old and their pages included three or more references to sex, drinking, drug use or smoking. Meg&# e-mail had either set their profiles to “private,&# or they had removed both sexual or substance usage references.

Reviewing the CDC's HIV/AIDS Program

Social Marketing and Social Change

Still, after a week of talking with some colleagues and mulling it over, I agreed to be one of about 50 or so external experts to review their activities over a 3-day period organized under five panels of Planning, Prioritizing, and Monitoring; Surveillance; Biomedical Interventions, Diagnostics, Laboratory, and Health Services Research; Behavioral, Social, and Structural Interventions Research; and Prevention Programs, Capacity Building, and Program Evaluation.

Making Theory Relevant: A Case from Family Planning

Social Marketing and Social Change

This was the first behavioral theory class that I have enjoyed in a very long time. This was a nice break from prior classes that examined behavioral theory. This is, what the student above referred to, as theory from the 1950s (well, not quite that long ago, but you get the idea).

Does Slacktivism Actually Work?

EveryAction

While social media has profoundly amplified the reach and influence of nonprofits, it’s also created a dilemma commonly referred to as “slacktivism.” It’s even been suggested that one-off engagement creates and normalizes bad slacktivist behavior

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Social Networks and Blogging More Popular than Email

Search Marketing for Nonprofits

For all of you still trying to convince your bosses that social networking is something you should be involved in, feel free to reference the latest research from Neilsen Online which shows that people are now spending more time checking social networking sites and blogs than reading email.

Social Models for Marketing: Diffusion

Social Marketing and Social Change

Among the most data-driven models for behavior change, particularly at scale or on a population-basis, is Rogers' diffusion of innovations.   Social diffusion offers one of the most robust theories for taking innovations in ideas, behaviors and practice to scale. Adopting diffusion of innovations means that we understand how and why people adopt (or fail to adopt) healthier, environmentally conscious or socially beneficial behaviors. References.

The Social Life of Health Information

Social Marketing and Social Change

I did find two quotes from the report worth pondering for how they might influence our work: Mobile access is changing the behavior of internet users and, in particular, changing the behavior of health care consumers.

12 Features for Successful Obesity Prevention and Control Programs

Social Marketing and Social Change

Note that while many of these these studies have focused on nutrition and physical activity behaviors, the ‘Ideal Features’ list below could be applied relatively well across efforts to change many different behaviors and address other wicked problems. References.

Remapping Food and Activity in Communities

Social Marketing and Social Change

My proposal is that we expand the use of GIS mapping software to develop an objective base from which to evolve environments to ones that provide equitable opportunities and access for people - to purchase affordable, healthy products; use safe places for physical activity; and engage in behaviors that improve their health and well-being. References. Audience Research Behavioral Design Design Thinking Obesity Prevention Physical Activity

Transformative Consumer Research and 'At Risk' Populations

Social Marketing and Social Change

Our group began by working through the many different types of determinants and moderating variables that are used to traditionally define 'at risk' - among them genetic susceptibilities; social determinants; socio-demographic characteristics; cognitive, emotional and physical (CEP) handicaps; and behaviors. Planning for marginal changes in their status (or what was referred to as a corporate model) versus seeking radical changes that are fostered by grassroots activities.

Afraid Of Urgent? Try Authentic.

The Agitator

He was warning fundraisers not to make up stories about donors … what he referred to as “wild guesses about their behaviors that wander far away from what donors really do” And he gave the example of worrying about how donors might react to a carrier with a big red URGENT stamped on the outside — would donors be more motivated to give, or dismiss the claim as silly gimmickry?

Inclusive Conversations: Moving Beyond the “Crunch”

Kivi's Nonprofit Communications Blog

Back in the office, the crunches show up like this: Vanessa feels the “crunch” every time someone in her office uses the term “ghetto” to describe a certain style of behavior.

Online and Mobile: The Potential of Personalized Health Information

SocialButterfly

Personalized medicine refers to therapies that can be tailored to an individuals own genetics and physiology. Preventive Medicine refers to the development of a probabilistic health projection for a person based on his or her DNA and protein expression.

Online and Mobile: The Potential of Personalized Health Information

SocialButterfly

Personalized medicine refers to therapies that can be tailored to an individuals own genetics and physiology. Preventive Medicine refers to the development of a probabilistic health projection for a person based on his or her DNA and protein expression.

The Best of Social Marketing in 2016

Social Marketing and Social Change

small shops and roadside stalls) in three districts supported by behavior change communications and demand creation activities led by a local social marketing company. Effective coverage fell to 62% within 3 months of the behavior change communications and demand creation activities stopping.

Mass Media Campaigns and Social Marketing

Social Marketing and Social Change

And it is especially these people that I suggest take a close look at the review of mass media campaigns to change health behaviors that recently appeared in The Lancet. More importantly from my POV, they also highlight the indirect effects of mass media on health behaviors.

How to Use Memes to Spread Your Nonprofit's Message

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Merriam-Webster.com defines a meme as an idea, behavior, or usage that spreads from person to person. Exploit popular images or pop culture references. Be aware of your target audience: What will be appropriate for them and what references will resonate with them most?

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The Hat Never Comes Off

JCA Insights

The individual posing as the potential donor is heard on the recording saying “I like it when you take off your NPR hat,” an ironic reference to the fact that the conservative actor is happy to be taping such inflammatory statements but meant on the face of it to indicate the potential donor’s approval of such informal rapport-building conversation. Ah, how tempting it can be to ask a donor to perceive us without reference to our organization.

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Incentives for Change in Public Health and Social Marketing Programs

Social Marketing and Social Change

Ed Note: Here is a summary of some of the work in using incentives for behavior change since then]. A systematic review of forty-seven studies that evaluated the effects of economic incentives on consumers’ preventive health behaviors was conducted by Kane, Johnson, Town, and Butler (2004).

What If Everyone Used Social Marketing to Improve People's Lives?

Social Marketing and Social Change

When designing our programs, we focus on understanding our priority audiences’ lives and behavior as much as possible. We identify specific, measurable behaviors that the program is focused on influencing in our priority audiences.

Digital Social Networks and Health: Reviewing the Research and Evidence

Social Marketing and Social Change

information-seeking and health-related behaviors. behavior on SNS to document how health information is being transformed from an individual or clinical. behaviors is also reviewed. Reference.

How to Create a Story Series for Your Nonprofit

J Campbell Social Marketing

change a behavior, sign a petition, attend a rally, donate), and make it easy and desirable for your current supporters to share the story with their networks. Refer back to the 5 types of stories that I listed out in my last video training.

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#DEVELOPMENT: Do You Have Big Plans For Your Big Data? Not So Fast…

Non Profit Marketing 360

Big Data, whatever the specifics, refers to the large amount of information that can be collected from online activity and exchange of information (on social networks, for example). The latest buzz concept is ‘Big Data.’

Why “Trust” Matters in Fundraising. And What To Do About It.

The Agitator

And how can the seed of trust planted with the first gift be grown if there is no reference to how it was used to help the cause? From this the interactions or touchpoints that harm or help giving behavior are identified. The 2018 Edelman Trust Barometer reveals that trust in the U.S.

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New Books on Social Marketing

Social Marketing and Social Change

programs that go well beyond influencing individual behaviors, all the. This collection is a superb reference source for anyone involved in. “This is it -- the comprehensive, brainy road map for tackling wicked social problems. It’s all right here: how to create and.

Learning from Mass Media Campaigns for HIV/AIDS Prevention

Social Marketing and Social Change

I have talked about the 5% Solution before, and noted another review of mass media campaigns for changing health behaviors. Mass media had to be a central or prominent part of a campaign that focused on increasing safer sexual behaviors, reducing risky sexual behaviors, or encouraging HIV testing. In 24 of the campaigns (71%) behavioral outcomes were reported, most often either condom use or HIV/STD testing. Reference: Noar, S.M.,

Science Communication and Social Marketing

Social Marketing and Social Change

In most social marketing programs, what we are working with is how to translate science-based evidence and findings into products, services, messages, policies and, yes, behavior change programs. Reference National Academies of Sciences, Engineering, and Medicine.

A Radical Fundraising Idea

The Agitator

Be skeptical of the ‘new’ but be willing to challenge the ‘old’ Kevin Schulman and Nick Elllinger , of our sister company DonorVoice, offered detailed insights to ThatGuy with a series of a practical examples/tests, and references to academic research on the subject. This self-taught culture too often breeds a prescriptive approach that reduces the understanding of human behavior and mathematical disciplines to a few bullet points…”.

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