Ready for Year-End? Here Are 10 Easy Things You Can Do to Raise More Money


Below are some quick and easy things you can do to raise more money. Add activist codes, past messages, email engagement, and any number of other behavior points besides giving history to better inspire your donors to give. We won't waste your time with a lengthy intro.

4 Keys to Raising the Money of Your Dreams

Get Fully Funded

Raising money can be easy or it can be hard – it’s your choice. If you’re using tried and true fundraising and marketing strategies, you will raise money. Successful fundraising can be boiled down to 4 key components: Mindset, Mission, Marketing, and Money.

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Giving Money is the Easiest Thing to Do

Kivi's Nonprofit Communications Blog

NTEN and CharityDynamics have released a new report called “ Nonprofit Donor Engagement Benchmark Study: Insights into Donor Engagement Behavior and Preferences.

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CVS Embraces Behavior Economics and Social Marketing

Social Marketing and Social Change

After a week of group editing an op-ed piece about social marketing and obesity where a major point of discussion was positioning social marketing 'against' behavioral economics, it was refreshing this morning to see this announcement from CVS Caremark [from the release ]. Company Enlists Experts in Behavioral Economics and Social Marketing from Leading Universities to Study How Consumers are Influenced by Financial Incentives, Education and Communication.

Resource roundup: How behavioral economics makes you better at your job

Nonprofit Marketing Blog

I speak a lot about the connection between behavioral economics and our work, and after every speech I get asked for reference materials. In this video, Harvard behavioral economist Sendhil Mullainathan provides a great overview of how his field applies to you.

Does the Raiser’s Edge Help Raise Money?

JCA Insights

Does any fundraising software really help raise money? The Raiser’s Edge has sophisticated functionality to manage virtually every facet of the most complex fundraising program, but it can only help raise money when senior leadership mandates that all staff use the system. Which board members are actively raising money? Should it?

Cause-Related Marketing Not Meant to Raise Money

Cause Related Marketing

Cause-related marketing is about motivating people to change their behavior. Frequently the motivating carrot involves money going to a cause.

The High Cost of Undervaluing Gratitude

The Agitator

So, with behavioral science and the experience of countless Agitator readers who have attested to the fundraising power of the “Thank you” what’s stopping you from sending prompt and genuine letters of gratitude? Money?

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The Opposite of “More” Is Not “Less”; It’s “Better”

The Agitator

Invest more money. The posts for the remainder of this week reflect the use of behavioral science as applied by the fundraising team at DonorVoice. Behavioral Science and Fundraising. It includes a special section: Ask a Behavioral Scientist.

Raise more money online with a great headline


That’s starting to sound like real money! While there aren’t many page elements that can have such a massive impact on visitor behavior, the headline is one of them. This is why donation page headlines have such a huge impact on user behavior —and in turn the conversion rate. If you could change just one thing on your website’s donation page and get a 50% lift in the conversion rate, you’d probably do it in a heartbeat.

What Ask String Works Best?

The Agitator

There’s prior transactional behavior involved (RFM) …there’s behavioral science involved (anchoring, social proof, set completion) …and sometimes just plain absence of reliable data.

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Defining Sustainable Social Change


Sustainable Behavior. In the social marketing arena, renowned social marketer Doug McKenzie-Mohr recently announced the development of a new peer-reviewed resource: The Journal of Sustainable Behavior.

How Donors Choose Among Nonprofits: The Role of Identity

The Agitator

Donors’ perceptions of charity competence, notably the efficiency with which they are believed to use their money, often judged on the basis of the quality and quantity of direct mail. There’s an old joke at the right that often feels like nonprofit marketing.

Manana money: The curious psychology of pledging

Nonprofit Marketing Blog

As shown in the research summarized in the book, Consumer Insights: Findings from Behavioral Research , this is why we buy the cheaper refrigerator now even if a pricier, energy saving version leads to bigger savings over time. It’s easier to give away money mentally ahead of time than in a moment when there are other temptations. Let someone have the quick reward of feeling good about themselves by pledging to give money - but let them cough up the cash later.

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What a double espresso says about human behavior and donor loyalty

Nonprofit Marketing Blog

Spend a lot more time thanking donors and reporting on their impact than asking them for more money. He was looking at the customer as someone who was costing the hotel money and therefore should be squeezed for every dime. We should instead show them value, over and over, and the money will follow. Have you heard the expression you should do what you love and the money will follow? In this case, you should give love (and appreciation), and the money will follow.

Cause Marketing and the Wisdom of Crowds

Cause Related Marketing

But it can also be used to motivate all kinds of behavior. And the money generated via cause marketing is especially valuable because it's unrestricted. That means that the charity/cause is free to use the money as it deems best.

What we learned about multichannel fundraising from raising money at year-end


It’s clear that multichannel behavior has a big impact on donor value and increased attention to an integrated strategy will result in overall revenue growth. Although it seems like eons ago, our team at Mal Warwick | Donordigital is still taking stock of what the year-end giving trends mean for our client programs, and for nonprofit fundraising as a whole.

Who Pooped in Your Cereal?


This image is taken from Franke James’ book “ The Real Poop on Social Change. &# In it, James delivers an important message regarding awareness vs. behavior. But if they don’t have the money to see a doctor–what good is awareness?&#. Sometimes, you have bad days.

Why I Hate Sugarcoating Issues

The Agitator

Many didn’t care if money was raised to solve a problem as long as the problem wasn’t shown. Behavioral Science Communications Copywriting / creative Fundraising philosophy/profession Nonprofit branding Uncategorized premium

Why Donor Opinions Could Steer You Wrong

The Agitator

Specifically, they will try to do what they believe to be appropriate behavior. Behavioral Science Breaking Out of the Status Quo Communications Research Uncategorized premiumIt’s not their fault; it could be yours.

The Social Round-Up


Note: The first item he mentions is that the world needs a “mindshift&# — and then points to the happenings in behavioral economics for added insight. Design Thinking and Behavior Change : The term “design thinking&# is everywhere–is anyone else noticing this?

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Donors Are Ticked Off by Excess, Unrequested Solicitation – Who Knew?

The Agitator

Why are you wasting your, and by extension my, money?” But for the fundraiser, it is fine to send out 16 mailings, 36 emails, and four telemarketing campaigns asking for money and get 1.6 Why do results decline as volume goes up?

The surprising top three ways people give money

Nonprofit Marketing Blog

I agree with their conclusion: “This type of donor behavior strongly urges simultaneous multi-channel communications with donors to maximize revenue.&# Russ Reid just sent me this interesting data from their Heart of the Donor study : —Collection boxes (e.g.,

Scarcity and Social Change

Social Marketing and Social Change

Having less than what we perceive we need – whether it is food, money, friends or time – is having less than we feel we need. It is the tunneling phenomenon that is the central culprit for poor decision-making and behavior choices.

Peer-to-Peer Fundraisers: Don’t Run. Dash!

The Agitator

Dash right over to Amazon, click and order Dollar Dash: The Behavioral Economics of Peer-to-Peer Fundraising , a practical and powerful guide to the psychology behind P2P fundraising and the factors that drive donors and volunteers with plenty of case studies. I mean it.

The Reality Distortion Field: Focusing on the One

The Agitator

study here ) And we’re similar bad rendering money, but that’s a separate blog post with its own problems and solutions. Behavioral Science Breaking Out of the Status Quo Communications Copywriting / creative Donor Centricity Research Testing Uncategorized premium

The Ripple Effect – A Large Donation Shows Two Trends at Work

The Agitator

They have created a cryptocurrency (like Bitcoin, but not Bitcoin) called XRP to help send money globally. As you browse the site, you’ll see some strong behavioral science techniques, including goal proximity, endowed progress, set competition, and matches. FUNDRAISING BULLETIN!

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Year End: Ideal Asking Amounts

The Agitator

They’re often leaving massive amounts of money on the table. Thanks to behavioral science research and predictive analytics no more guessing! . Do you really know the best “ask amount” for each donor? Many fundraisers really don’t know.

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Advocacy Fundraising #2: Slacktivism Science

The Agitator

What does behavioral science say? I personally have seen advocacy campaigns with a soft ask made right after receiving the petition raise more money than a hard ask to a email full list. Online advocacy has a bad name. Specifically: slacktivism (or clicktivism).

Advocacy Fundraising #3: Finding and Converting Advocates

The Agitator

Remember your behavioral triggers. One of the great things about policy advocacy for your advocates is that it touches so many of the social influence triggers: Consistency by asking people to put their money where their advocacy is. or what you care about, but we do want your money.

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The Reality Distortion Field: Identity and Commitment

The Agitator

Effective altruists call this a tragedy, saying all money should flow to the most effective. Behavioral Science Breaking Out of the Status Quo Communications Donor Centricity Donor Identity Donor retention / loyalty / commitment Research Segmentation Uncategorized premium

Attacking the Dreaded Rebrand with Donor Focus

The Agitator

You might as well just shoot yourself now and save the time and money.”. Behavioral Science Breaking Out of the Status Quo Donor Centricity - Case Studies Donor Identity Feedback Innovation Nonprofit branding Nonprofit management Research Uncategorized premium

Low Risk Approach to High Reward Discovery

The Agitator

And what if the very item given all the credit for bringing in the money – i.e. the solicitation – is also responsible, in part, for donor attrition? open and click behavior) than the control.

Don’t Just Turn Down The Volume

The Agitator

When you see data like these, the fact that you are also saving money on the cost of those communications to these donors seems negligible. The TL/DR (Too Long, Didn’t Read) version of this week’s posts has been: Volume is not a strategy. Not for retention. Not for net income.

The Definition of Fundraising Success

The Agitator

If you add up all your donors’ lifetime values, you get the total amount of money you would get if you never acquired another donor and never tried a new strategy – you just hammered away with your current appeal strategy as it exists.

Channel vs. Identity: Two Go In; One Comes Out

The Agitator

Naturally, you do this by channel, since that’s how you’ll be spending money. Behavioral Science Breaking Out of the Status Quo Communications Donor Identity Online fundraising and marketing Segmentation Uncategorized premiumThe words we use shape our thinking. A recent study , for example, showed you can change how people want to stop crime by how you describe it (by more than the divide between Democrats and Republicans).

Exceptional Results From Exceptional Expenses

The Agitator

The comfort zone of the donor is called their mental accounting, the idea that we earmark money for specific purposes. You can spend money on anything. People have sophisticated mental jars of money earmarked for different purposes – that’s mental accounting.

Onboarding: The Fierce Urgency of Listening

The Agitator

Several sent in checks, although I hadn’t asked for money. Behavioral Science Breaking Out of the Status Quo Donor acquisition Donor Centricity Donor Centricity - Case Studies Nonprofit management Onboarding Online fundraising and marketing premium

Agitator Cliff Notes: “The Why Axis

The Agitator

In a door-to-door field experiment, students raising money found that offering a raffle ticket with a donation raised about 50% more. Next up is The Why A xis , by Uri Gneezy and John List, two of the community of economists who work on charitable giving.

Consent Dies in Your Inbox. But There’s Hope.

The Agitator

After all, we spent money with an agency on designing ‘donor-centric’ copy and subject line, so ours will stand out, right? Let me guess. This month, your inbox looks more or less like mine below. Your turn to guess. How many of these did I give my consent to? How many did I read or even open?

Agitator Cliff Notes: What’s Next?

The Agitator

Tom Ahern’s Making Money with Donor Newsletters. The hidden cues that change our behavior (like painting drunk tanks pink to pacify large drunk men). Great expertise on behavioral science and decision making. More behavioral science goodness. I wanted to find another book to talk about today. But the problem wasn’t finding a book; it was narrowing it down to just one.

Matching Gift Facts and Insights

The Agitator

Cindy Courtier wrote to say she’d like us to explore Matching Gifts, noting, “They certainly raise money. Here were the conditions: Control: “Our goal in this campaign is to raise money for the projects. Seed money: “A private donor who believes in the importance of the project has given this campaign seed money in the amount of $10,000. There’s a growing body of empirical evidence on what makes for effective matching gift programs and what doesn’t.

Getting to Your Year-end Gooooooooaaaaaaaal!

The Agitator

In fact, you can probably increase your year-end revenues using what behavioral scientists call “goal proximity.”. Part of this is likely that the thermometer is a measure of social proof, for the same reason a server will seed a tip jar with folding money – it helps set both pressure and anchor. Behavioral Science Communications Copywriting / creative Fundraising analytics / data Uncategorized premium

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