Getting Social Marketing Wrong in Health Behavior and Health Education
Social Marketing and Social Change
NOVEMBER 4, 2009
You have to do focus groups to do social marketing. Social marketing is about reducing the barriers and costs to engaging in healthier behaviors. Social marketing is a framework to identify what factors might drive and maintain behavior change. I just finished reading the chapter on social marketing in the 4th edition of Health Behavior and Health Education edited by Karen Glanz, Barbara Rimer and K.