Most of our knowledge about changing behaviors comes from carefully designed and controlled studies that seek to, as much as possible, emulate the laboratory conditions and the scientific method enshrined in the physical sciences. Or, Sources (or other characteristics) influence Messages sent through various Channels that lead to changes in Behavior among specific Audiences. What changes in the social ecosystem are necessary for new behaviors to be learned and practiced? MORE
SEPTEMBER 23, 2009
I then had to comment that up to that point in time (about 40 minutes) the word ‘behavior’ had yet to be uttered by him. Yet, I suggested, what lies between data and faces are many different behaviors by people on the street, patients, health care providers, legislators and public health professionals. What are his views on the importance of behavior research and behavioral interventions at CDC, including communication and marketing programs? MORE
Today, we’re focused on “ behavioral licensing.&# The initial healthy act prompts people to “reward&# themselves with unhealthy behavior. In other words, a vitamin can be a license to misbehave (like by eating french fries): Researchers at the National Sun Yat-Sen University tested subjects by telling subjects they were receiving a vitamin pill or a placebo, and then monitoring their behavior in several situations. MORE
The question, "Will social media change our behavior?" Would love to hear your thoughts : Will Social Media Change Our Behavior That was the question asked yesterday by one of the professors who attended UGA's (that's the University of GA for anyone not living in the South or not into college football!) social media conference - Connect. In it's 3rd year, Prof Karen Russell brings together Public Relations students, academics and professionals working in social media. . MORE
Many are enthusiastic about the possibility of social media being used as a behavior change intervention. Email reminders have helped influence emergency physician behavior. Triggers and Behavior Change. How can email be used as a health intervention? MORE
Behavioral Science Communications Copywriting / creative Fundraising philosophy/profession Nonprofit branding Uncategorized premiumI was looking for studies that had been done on what type of images are effective in nonprofit direct marketing. MORE
On October 1, 2008 Cone Inc., in conjunction with the Fuqua School of Business at Duke University, released the best validated proof yet that cause-related marketing gives certain products a sales lift.The study had two parts. MORE
He shared insight on how behavioral economics can affect nonprofit fundraising. Wait, what the heck is “behavioral economics”? Think about it as simply understanding the factors and situations that influence behavior and motivate people to take action. But behavioral economics isn’t only the territory of PhDs. MORE
If you’re really serious about growing your organization, you must focus on answering this one question: Why do donors do what they do? Unless you can empirically answer that question you’ll continue to be stuck with inefficient, scratch-the-surface guesswork, incremental testing to nowhere, and the oxymoron ‘flat-growth’ Today, the answers to this question of ‘why’ all too often relies on ‘truisms’ from the trove of unproven tribal wisdom. MORE
David Brooks has a new book out called the Social Animal which points to the same reality: Showing emotion is the foundation for reason in guiding behavior. According to Public Agenda’s account of the event : Brooks came to explore the interplay of emotion and behavior after observing and covering the failure of numerous rational policy models throughout the course of his career. Just about every field of science shows emotion trumps reason in human decision-making. MORE
events this past week, I couldn’t help but think about one word– behavior. We were talking about influencing and changing behavior. Almost every topic and issue discussed had behavior in common. As I participated in the Government 2.0 MORE
It was a pleasure to find a popular book that begins and ends with the science of behavior change - social cognitive theory. What every social marketer and change agent will find here though are the basic principles for behavior change that should be the essence of your change vocabulary and actions: Finding high leverage behaviors (which behaviors are the most important ones to change) through the study of positive deviants. MORE
After a week of group editing an op-ed piece about social marketing and obesity where a major point of discussion was positioning social marketing 'against' behavioral economics, it was refreshing this morning to see this announcement from CVS Caremark [from the release ]. Company Enlists Experts in Behavioral Economics and Social Marketing from Leading Universities to Study How Consumers are Influenced by Financial Incentives, Education and Communication. MORE
To add to this discussion, I suggest that a question you should be asking yourself before reducing awareness fever is ‘ what do I do when they agree to focus on behavioral outcomes? Unfortunately social marketers don’t get to pass off to others the responsibility for behavior change. MORE
I speak a lot about the connection between behavioral economics and our work, and after every speech I get asked for reference materials. In this video, Harvard behavioral economist Sendhil Mullainathan provides a great overview of how his field applies to you. MORE
Have you ever been in a meeting and someone tells you: We aren’t in the behavior change business, we just want to raise awareness? Especially in the times of the Web, behavior change–and micro-choices that lead to a great action–are even more possible. MORE
Breakthroughs in behavioral science now make it possible for knowledgeable fundraisers to reap the bountiful rewards that come from a more in-depth understanding of ‘why” a particular donor gives (identity) and measuring his/her attitude toward the organization. MORE
When I was a kid, there was a pizza place in the neighborhood that we never went to. My Dad said, "Nobody ever goes there. It's always too crowded.". Apparently some radio stations are like that. Seems when you ask people to report what stations they listen to, they tell you they don't listen to the most popular stations. This issue has recently hit my city, as reported in the Seattle Times : Seattle radio rankings shaken up. MORE
Social marketing is about reducing the barriers and costs to engaging in healthier behaviors. Social marketing is a framework to identify what factors might drive and maintain behavior change. I just finished reading the chapter on social marketing in the 4th edition of Health Behavior and Health Education edited by Karen Glanz, Barbara Rimer and K. 5. Segmentation is a bigger idea than determining a response to a product, service or behavioral offering. MORE
Behavioral economics has emerged as a major driver of regulatory policy around the world in the past five years. MORE
From trading baseball cards, to filling a stamp album, to locating that final object for some set of collectibles, whether we realize it or not every one of us is driven by what behavioral scientists call the desire for ‘set completion’ or ‘task completion’ Ever since age 14, when I added the 5 th — and final — bar to my perfect Sunday School attendance pin at the Gettysburg Methodist Church, I know I’ve been driven to complete tasks. MORE
There are 13 behaviors that you can do. Here is the invisible thing that’s holding you back in your work. Here’s a diagram you can use to understand interactions at your nonprofit. MT: So what if I’m a new executive director and I want my board to trust me? MORE
The study profiles giving behavior across four generations — Civics, Boomers, Generation X and Generation Y — looking at giving amounts and future intentions, preferred channels, focus of giving, the works. MORE
Specifically, they will try to do what they believe to be appropriate behavior. Behavioral Science Breaking Out of the Status Quo Communications Research Uncategorized premiumIt’s not their fault; it could be yours. MORE
You’ve heard us talk about applying behavioral science to help nudge donors in the right direction with topics like: Symmetrically structuring your symbolic gifts. But, did you know that the same behavioral science techniques work as a way of framing your metrics to your best advantage? MORE
Apparently, Volkswagon has been trying out some experimental marketing based around “ The Fun Theory &# to see if they could create desired behaviors if the action was made fun. These type of communities make healthy behaviors fun by creating accountabilty and making the behavior social. MORE
So, with behavioral science and the experience of countless Agitator readers who have attested to the fundraising power of the “Thank you” what’s stopping you from sending prompt and genuine letters of gratitude? MORE
I have been using design concepts for a couple of years now in various guises, notably in the adage of our need to pay more attention to the ‘design of behaviors,’ or behavioral design , in many of our programs. One of the takeaways I hope you get from this post is that there is a consequential aftermath of thinking about ‘changing people’s behavior’ versus ‘helping people learn new behaviors.’ MORE
The posts for the remainder of this week reflect the use of behavioral science as applied by the fundraising team at DonorVoice. Many of these tests and pilot projects were prepared by the team and guided by DonorVoice’s behavioral science strategist Dr. Kiki Koutmeridou. MORE
This would make the desired behavior: easy to accomplish, fun to do and more popular. Lately, I’ve had a soft spot for the act of committing to follow-through on a certain, suggested behavior. Have you ever forgotten to do something? You’re not alone. MORE
Behavioral Science Breaking Out of the Status Quo Communications Copywriting / creative Donor Centricity Donor Identity Donor retention / loyalty / commitment Uncategorized premium MORE
Behavioral Science Breaking Out of the Status Quo Communications Copywriting / creative Donor Centricity Research Testing Uncategorized premium MORE
Many are enthusiastic about the possibility of social media being used as a behavior change intervention. Email reminders have helped influence emergency physician behavior. Triggers and Behavior Change. How can email be used as a health intervention? MORE
While scanning the tweets, I came across what I consider a mother-daddy in the world of behavior change: an easy, do-it-yourself module for behavior change planning (see screenshot below) developed by Dr. BJ Fogg , founder of Stanford University’s Persuasive Technology Lab. . . MORE
There’s prior transactional behavior involved (RFM) …there’s behavioral science involved (anchoring, social proof, set completion) …and sometimes just plain absence of reliable data. MORE
In the halls of doing good, many of us are dealing with change–which means we are dealing with behaviors. Surrounding behavior is knowledge and beliefs coupled by environmental factors, assumptions and noise. To make an impact, we need to know what kind of behavior we are selling. MORE
These are the closing comments from a review of behavioral strategies to reduce HIV transmission by Tom Coates, Linda Richter and Carlos Caceres in The Lancet (full text available with free registration). They do not propose an exclusive reliance on behavioral methods. MORE
Behavioral Science Breaking Out of the Status Quo Demographics Donor Identity Segmentation Uncategorized premiumThere is always a better way to segment other than resorting to the use of demographics. . I know. We’ve been down this road before. MORE
Behavioral Science Breaking Out of the Status Quo Communications Direct mail Donor Centricity Donor Identity Donor retention / loyalty / commitment Onboarding Research Uncategorized premiumThere’s an old joke at the right that often feels like nonprofit marketing. MORE
The authors of the report, intended for policy-makers, distill behavior change principles into MINDSPACE: Messenger: We are heavily influenced by who communicates with us. The authors note that there are at least two models for thinking about behavior change. MORE
In this post Nick explains the behavioral science behind all the warnings that statistics and big numbers are bad news for fundraising. MORE
That was the challenge given me by the Society of Nutrition Education and Behavior for a webinar I did this week. But are nutrition educators using all the behavior change tools? How do we increase the likelihood of improving healthy nutrition behaviors? MORE
The Netherlands are about to launch a “smart road” system that uses infrastrure to support behavior change through a design solution–glow-in-the-dark paint! MORE
Behavior Related Topics SocialButterfly
MAY 6, 2010
In the halls of doing good, many of us are dealing with change–which means we are dealing with behaviors. Surrounding behavior is knowledge and beliefs coupled by environmental factors, assumptions and noise. To make an impact, we need to know what kind of behavior we are selling.
The Agitator
JANUARY 18, 2018
You’ve heard us talk about applying behavioral science to help nudge donors in the right direction with topics like: Symmetrically structuring your symbolic gifts. But, did you know that the same behavioral science techniques work as a way of framing your metrics to your best advantage?
SocialButterfly
MAY 24, 2010
While scanning the tweets, I came across what I consider a mother-daddy in the world of behavior change: an easy, do-it-yourself module for behavior change planning (see screenshot below) developed by Dr. BJ Fogg , founder of Stanford University’s Persuasive Technology Lab. . .
SocialButterfly
DECEMBER 16, 2009
Apparently, Volkswagon has been trying out some experimental marketing based around “ The Fun Theory &# to see if they could create desired behaviors if the action was made fun. These type of communities make healthy behaviors fun by creating accountabilty and making the behavior social.
Wild Woman Fundraising
JANUARY 31, 2017
There are 13 behaviors that you can do. Here is the invisible thing that’s holding you back in your work. Here’s a diagram you can use to understand interactions at your nonprofit. MT: So what if I’m a new executive director and I want my board to trust me?
The Agitator
APRIL 18, 2017
From trading baseball cards, to filling a stamp album, to locating that final object for some set of collectibles, whether we realize it or not every one of us is driven by what behavioral scientists call the desire for ‘set completion’ or ‘task completion’ Ever since age 14, when I added the 5 th — and final — bar to my perfect Sunday School attendance pin at the Gettysburg Methodist Church, I know I’ve been driven to complete tasks.
SocialButterfly
SEPTEMBER 11, 2009
events this past week, I couldn’t help but think about one word– behavior. We were talking about influencing and changing behavior. Almost every topic and issue discussed had behavior in common. As I participated in the Government 2.0
Social Marketing and Social Change
NOVEMBER 15, 2013
That was the challenge given me by the Society of Nutrition Education and Behavior for a webinar I did this week. But are nutrition educators using all the behavior change tools? How do we increase the likelihood of improving healthy nutrition behaviors?
Social Marketing and Social Change
JANUARY 21, 2009
Most of our knowledge about changing behaviors comes from carefully designed and controlled studies that seek to, as much as possible, emulate the laboratory conditions and the scientific method enshrined in the physical sciences. Or, Sources (or other characteristics) influence Messages sent through various Channels that lead to changes in Behavior among specific Audiences. What changes in the social ecosystem are necessary for new behaviors to be learned and practiced?
Nonprofit Marketing Blog
AUGUST 26, 2015
He shared insight on how behavioral economics can affect nonprofit fundraising. Wait, what the heck is “behavioral economics”? Think about it as simply understanding the factors and situations that influence behavior and motivate people to take action. But behavioral economics isn’t only the territory of PhDs.
Social Marketing and Social Change
JANUARY 13, 2009
It was a pleasure to find a popular book that begins and ends with the science of behavior change - social cognitive theory. What every social marketer and change agent will find here though are the basic principles for behavior change that should be the essence of your change vocabulary and actions: Finding high leverage behaviors (which behaviors are the most important ones to change) through the study of positive deviants.
Social Marketing and Social Change
MARCH 3, 2010
To add to this discussion, I suggest that a question you should be asking yourself before reducing awareness fever is ‘ what do I do when they agree to focus on behavioral outcomes? Unfortunately social marketers don’t get to pass off to others the responsibility for behavior change.
The Agitator
SEPTEMBER 6, 2016
If you’re really serious about growing your organization, you must focus on answering this one question: Why do donors do what they do? Unless you can empirically answer that question you’ll continue to be stuck with inefficient, scratch-the-surface guesswork, incremental testing to nowhere, and the oxymoron ‘flat-growth’ Today, the answers to this question of ‘why’ all too often relies on ‘truisms’ from the trove of unproven tribal wisdom.
The Agitator
SEPTEMBER 17, 2013
The study profiles giving behavior across four generations — Civics, Boomers, Generation X and Generation Y — looking at giving amounts and future intentions, preferred channels, focus of giving, the works.
Social Marketing and Social Change
MARCH 9, 2009
These are the closing comments from a review of behavioral strategies to reduce HIV transmission by Tom Coates, Linda Richter and Carlos Caceres in The Lancet (full text available with free registration). They do not propose an exclusive reliance on behavioral methods.
Social Marketing and Social Change
JULY 28, 2009
I have been using design concepts for a couple of years now in various guises, notably in the adage of our need to pay more attention to the ‘design of behaviors,’ or behavioral design , in many of our programs. One of the takeaways I hope you get from this post is that there is a consequential aftermath of thinking about ‘changing people’s behavior’ versus ‘helping people learn new behaviors.’
Cause Related Marketing
OCTOBER 9, 2008
On October 1, 2008 Cone Inc., in conjunction with the Fuqua School of Business at Duke University, released the best validated proof yet that cause-related marketing gives certain products a sales lift.The study had two parts.
Social Marketing and Social Change
MARCH 2, 2010
After a week of group editing an op-ed piece about social marketing and obesity where a major point of discussion was positioning social marketing 'against' behavioral economics, it was refreshing this morning to see this announcement from CVS Caremark [from the release ]. Company Enlists Experts in Behavioral Economics and Social Marketing from Leading Universities to Study How Consumers are Influenced by Financial Incentives, Education and Communication.
Diva Marketing Blog
SEPTEMBER 20, 2009
The question, "Will social media change our behavior?" Would love to hear your thoughts : Will Social Media Change Our Behavior That was the question asked yesterday by one of the professors who attended UGA's (that's the University of GA for anyone not living in the South or not into college football!) social media conference - Connect. In it's 3rd year, Prof Karen Russell brings together Public Relations students, academics and professionals working in social media. .
Social Marketing and Social Change
SEPTEMBER 23, 2009
I then had to comment that up to that point in time (about 40 minutes) the word ‘behavior’ had yet to be uttered by him. Yet, I suggested, what lies between data and faces are many different behaviors by people on the street, patients, health care providers, legislators and public health professionals. What are his views on the importance of behavior research and behavioral interventions at CDC, including communication and marketing programs?
Nonprofit Marketing Blog
MARCH 12, 2013
I speak a lot about the connection between behavioral economics and our work, and after every speech I get asked for reference materials. In this video, Harvard behavioral economist Sendhil Mullainathan provides a great overview of how his field applies to you.
Social Marketing and Social Change
NOVEMBER 4, 2009
Social marketing is about reducing the barriers and costs to engaging in healthier behaviors. Social marketing is a framework to identify what factors might drive and maintain behavior change. I just finished reading the chapter on social marketing in the 4th edition of Health Behavior and Health Education edited by Karen Glanz, Barbara Rimer and K. 5. Segmentation is a bigger idea than determining a response to a product, service or behavioral offering.
SocialButterfly
JANUARY 9, 2013
Many are enthusiastic about the possibility of social media being used as a behavior change intervention. Email reminders have helped influence emergency physician behavior. Triggers and Behavior Change. How can email be used as a health intervention?
SocialButterfly
JANUARY 9, 2013
Many are enthusiastic about the possibility of social media being used as a behavior change intervention. Email reminders have helped influence emergency physician behavior. Triggers and Behavior Change. How can email be used as a health intervention?
Nonprofit Marketing Blog
AUGUST 1, 2011
Today, we’re focused on “ behavioral licensing.&# The initial healthy act prompts people to “reward&# themselves with unhealthy behavior. In other words, a vitamin can be a license to misbehave (like by eating french fries): Researchers at the National Sun Yat-Sen University tested subjects by telling subjects they were receiving a vitamin pill or a placebo, and then monitoring their behavior in several situations.
The Agitator
JULY 31, 2018
So, with behavioral science and the experience of countless Agitator readers who have attested to the fundraising power of the “Thank you” what’s stopping you from sending prompt and genuine letters of gratitude?
Donor Power Blog
JUNE 10, 2009
When I was a kid, there was a pizza place in the neighborhood that we never went to. My Dad said, "Nobody ever goes there. It's always too crowded.". Apparently some radio stations are like that. Seems when you ask people to report what stations they listen to, they tell you they don't listen to the most popular stations. This issue has recently hit my city, as reported in the Seattle Times : Seattle radio rankings shaken up.
Nonprofit Marketing Blog
APRIL 23, 2011
David Brooks has a new book out called the Social Animal which points to the same reality: Showing emotion is the foundation for reason in guiding behavior. According to Public Agenda’s account of the event : Brooks came to explore the interplay of emotion and behavior after observing and covering the failure of numerous rational policy models throughout the course of his career. Just about every field of science shows emotion trumps reason in human decision-making.
SocialButterfly
JUNE 19, 2010
Have you ever been in a meeting and someone tells you: We aren’t in the behavior change business, we just want to raise awareness? Especially in the times of the Web, behavior change–and micro-choices that lead to a great action–are even more possible.
The Agitator
MAY 13, 2018
The posts for the remainder of this week reflect the use of behavioral science as applied by the fundraising team at DonorVoice. Many of these tests and pilot projects were prepared by the team and guided by DonorVoice’s behavioral science strategist Dr. Kiki Koutmeridou.
The Agitator
JULY 22, 2018
In this post Nick explains the behavioral science behind all the warnings that statistics and big numbers are bad news for fundraising.
The Agitator
MARCH 12, 2018
There’s prior transactional behavior involved (RFM) …there’s behavioral science involved (anchoring, social proof, set completion) …and sometimes just plain absence of reliable data.
SocialButterfly
AUGUST 31, 2010
This would make the desired behavior: easy to accomplish, fun to do and more popular. Lately, I’ve had a soft spot for the act of committing to follow-through on a certain, suggested behavior. Have you ever forgotten to do something? You’re not alone.
The Agitator
JULY 30, 2018
Breakthroughs in behavioral science now make it possible for knowledgeable fundraisers to reap the bountiful rewards that come from a more in-depth understanding of ‘why” a particular donor gives (identity) and measuring his/her attitude toward the organization.
The Agitator
JULY 18, 2018
Specifically, they will try to do what they believe to be appropriate behavior. Behavioral Science Breaking Out of the Status Quo Communications Research Uncategorized premiumIt’s not their fault; it could be yours.
The Agitator
MARCH 20, 2018
Behavioral Science Breaking Out of the Status Quo Communications Direct mail Donor Centricity Donor Identity Donor retention / loyalty / commitment Onboarding Research Uncategorized premiumThere’s an old joke at the right that often feels like nonprofit marketing.
The Agitator
JULY 29, 2018
Behavioral Science Breaking Out of the Status Quo Demographics Donor Identity Segmentation Uncategorized premiumThere is always a better way to segment other than resorting to the use of demographics. . I know. We’ve been down this road before.
The Agitator
JUNE 25, 2018
Behavioral Science Communications Copywriting / creative Fundraising philosophy/profession Nonprofit branding Uncategorized premiumI was looking for studies that had been done on what type of images are effective in nonprofit direct marketing.
The Agitator
JULY 25, 2018
Behavioral Science Breaking Out of the Status Quo Communications Copywriting / creative Donor Centricity Donor Identity Donor retention / loyalty / commitment Uncategorized premium
The Agitator
JULY 26, 2018
Behavioral Science Breaking Out of the Status Quo Communications Copywriting / creative Donor Centricity Research Testing Uncategorized premium
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