What Behavior Are You Selling?

SocialButterfly

In the halls of doing good, many of us are dealing with change–which means we are dealing with behaviors. Surrounding behavior is knowledge and beliefs coupled by environmental factors, assumptions and noise. To make an impact, we need to know what kind of behavior we are selling.

The Behavioral Science of Fundraising Metrics

The Agitator

You’ve heard us talk about applying behavioral science to help nudge donors in the right direction with topics like: Symmetrically structuring your symbolic gifts. But, did you know that the same behavioral science techniques work as a way of framing your metrics to your best advantage?

Behavior Change Made Easy (Sort of)

SocialButterfly

While scanning the tweets, I came across what I consider a mother-daddy in the world of behavior change: an easy, do-it-yourself module for behavior change planning (see screenshot below) developed by Dr. BJ Fogg , founder of Stanford University’s Persuasive Technology Lab. . .

Making Behavior Fun, Popular and Easy

SocialButterfly

Apparently, Volkswagon has been trying out some experimental marketing based around “ The Fun Theory &# to see if they could create desired behaviors if the action was made fun. These type of communities make healthy behaviors fun by creating accountabilty and making the behavior social.

13 Behaviors to start building trust at your organization

Wild Woman Fundraising

There are 13 behaviors that you can do. Here is the invisible thing that’s holding you back in your work. Here’s a diagram you can use to understand interactions at your nonprofit. MT: So what if I’m a new executive director and I want my board to trust me?

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Behavioral Science & Fundraising: The Desire for Completion

The Agitator

From trading baseball cards, to filling a stamp album, to locating that final object for some set of collectibles, whether we realize it or not every one of us is driven by what behavioral scientists call the desire for ‘set completion’ or ‘task completion’ Ever since age 14, when I added the 5 th — and final — bar to my perfect Sunday School attendance pin at the Gettysburg Methodist Church, I know I’ve been driven to complete tasks.

Behavior and Why It Deserves A Seat at the Goverment 2.0 Table

SocialButterfly

events this past week, I couldn’t help but think about one word– behavior. We were talking about influencing and changing behavior. Almost every topic and issue discussed had behavior in common. As I participated in the Government 2.0

6 Quick Behavioral Economics Lessons for Fundraisers

Nonprofit Marketing Blog

He shared insight on how behavioral economics can affect nonprofit fundraising. Wait, what the heck is “behavioral economics”? Think about it as simply understanding the factors and situations that influence behavior and motivate people to take action. But behavioral economics isn’t only the territory of PhDs.

Behavior Change Amidst Chaos

Social Marketing and Social Change

Most of our knowledge about changing behaviors comes from carefully designed and controlled studies that seek to, as much as possible, emulate the laboratory conditions and the scientific method enshrined in the physical sciences. Or, Sources (or other characteristics) influence Messages sent through various Channels that lead to changes in Behavior among specific Audiences. What changes in the social ecosystem are necessary for new behaviors to be learned and practiced?

Disruption of the 'Usual' - Rethinking Behavior Change and Communication in Nutrition Education

Social Marketing and Social Change

That was the challenge given me by the Society of Nutrition Education and Behavior for a webinar I did this week. But are nutrition educators using all the behavior change tools? How do we increase the likelihood of improving healthy nutrition behaviors?

Limited Seating Webinar: Tapping the Power of Behavioral Science

The Agitator

If you’re really serious about growing your organization, you must focus on answering this one question: Why do donors do what they do? Unless you can empirically answer that question you’ll continue to be stuck with inefficient, scratch-the-surface guesswork, incremental testing to nowhere, and the oxymoron ‘flat-growth’ Today, the answers to this question of ‘why’ all too often relies on ‘truisms’ from the trove of unproven tribal wisdom.

The Dragons of Behavior Change

Social Marketing and Social Change

To add to this discussion, I suggest that a question you should be asking yourself before reducing awareness fever is ‘ what do I do when they agree to focus on behavioral outcomes? Unfortunately social marketers don’t get to pass off to others the responsibility for behavior change.

How Does Your Donor Behavior Compare To Canada?

The Agitator

The study profiles giving behavior across four generations — Civics, Boomers, Generation X and Generation Y — looking at giving amounts and future intentions, preferred channels, focus of giving, the works.

Can Behavior Change Become Popular?

Social Marketing and Social Change

It was a pleasure to find a popular book that begins and ends with the science of behavior change - social cognitive theory. What every social marketer and change agent will find here though are the basic principles for behavior change that should be the essence of your change vocabulary and actions: Finding high leverage behaviors (which behaviors are the most important ones to change) through the study of positive deviants.

Creating Radical Changes in HIV Risk Behaviors

Social Marketing and Social Change

These are the closing comments from a review of behavioral strategies to reduce HIV transmission by Tom Coates, Linda Richter and Carlos Caceres in The Lancet (full text available with free registration). They do not propose an exclusive reliance on behavioral methods.

Design Thinking, Social Marketing and Behavior Change

Social Marketing and Social Change

I have been using design concepts for a couple of years now in various guises, notably in the adage of our need to pay more attention to the ‘design of behaviors,’ or behavioral design , in many of our programs. One of the takeaways I hope you get from this post is that there is a consequential aftermath of thinking about ‘changing people’s behavior’ versus ‘helping people learn new behaviors.’

The 2008 Cone/Duke University Behavioral Cause Study

Cause Related Marketing

On October 1, 2008 Cone Inc., in conjunction with the Fuqua School of Business at Duke University, released the best validated proof yet that cause-related marketing gives certain products a sales lift.The study had two parts.

CVS Embraces Behavior Economics and Social Marketing

Social Marketing and Social Change

After a week of group editing an op-ed piece about social marketing and obesity where a major point of discussion was positioning social marketing 'against' behavioral economics, it was refreshing this morning to see this announcement from CVS Caremark [from the release ]. Company Enlists Experts in Behavioral Economics and Social Marketing from Leading Universities to Study How Consumers are Influenced by Financial Incentives, Education and Communication.

Frieden: Behavior Change Follows Policy Change

Social Marketing and Social Change

I then had to comment that up to that point in time (about 40 minutes) the word ‘behavior’ had yet to be uttered by him. Yet, I suggested, what lies between data and faces are many different behaviors by people on the street, patients, health care providers, legislators and public health professionals. What are his views on the importance of behavior research and behavioral interventions at CDC, including communication and marketing programs?

"Will Social Media Change Our Behavior?"

Diva Marketing Blog

The question, "Will social media change our behavior?" Would love to hear your thoughts : Will Social Media Change Our Behavior That was the question asked yesterday by one of the professors who attended UGA's (that's the University of GA for anyone not living in the South or not into college football!) social media conference - Connect. In it's 3rd year, Prof Karen Russell brings together Public Relations students, academics and professionals working in social media. .

Resource roundup: How behavioral economics makes you better at your job

Nonprofit Marketing Blog

I speak a lot about the connection between behavioral economics and our work, and after every speech I get asked for reference materials. In this video, Harvard behavioral economist Sendhil Mullainathan provides a great overview of how his field applies to you.

Don’t Forget About Email

SocialButterfly

Many are enthusiastic about the possibility of social media being used as a behavior change intervention. Email reminders have helped influence emergency physician behavior. Triggers and Behavior Change. How can email be used as a health intervention?

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Getting Social Marketing Wrong in Health Behavior and Health Education

Social Marketing and Social Change

Social marketing is about reducing the barriers and costs to engaging in healthier behaviors. Social marketing is a framework to identify what factors might drive and maintain behavior change. I just finished reading the chapter on social marketing in the 4th edition of Health Behavior and Health Education edited by Karen Glanz, Barbara Rimer and K. 5. Segmentation is a bigger idea than determining a response to a product, service or behavioral offering.

Don’t Forget About Email

SocialButterfly

Many are enthusiastic about the possibility of social media being used as a behavior change intervention. Email reminders have helped influence emergency physician behavior. Triggers and Behavior Change. How can email be used as a health intervention?

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Healthy habits: Behavior change or a license to misbehave?

Nonprofit Marketing Blog

Today, we’re focused on “ behavioral licensing.&# The initial healthy act prompts people to “reward&# themselves with unhealthy behavior. In other words, a vitamin can be a license to misbehave (like by eating french fries): Researchers at the National Sun Yat-Sen University tested subjects by telling subjects they were receiving a vitamin pill or a placebo, and then monitoring their behavior in several situations.

The Opposite of “More” Is Not “Less”; It’s “Better”

The Agitator

The posts for the remainder of this week reflect the use of behavioral science as applied by the fundraising team at DonorVoice. Many of these tests and pilot projects were prepared by the team and guided by DonorVoice’s behavioral science strategist Dr. Kiki Koutmeridou.

Quote of the Week: Why the Web Was Won

SocialButterfly

Have you ever been in a meeting and someone tells you: We aren’t in the behavior change business, we just want to raise awareness? Especially in the times of the Web, behavior change–and micro-choices that lead to a great action–are even more possible.

What happens when people report on their own behavior

Donor Power Blog

When I was a kid, there was a pizza place in the neighborhood that we never went to. My Dad said, "Nobody ever goes there. It's always too crowded.". Apparently some radio stations are like that. Seems when you ask people to report what stations they listen to, they tell you they don't listen to the most popular stations. This issue has recently hit my city, as reported in the Seattle Times : Seattle radio rankings shaken up.

How emotion can guide us to rational behavior

Nonprofit Marketing Blog

David Brooks has a new book out called the Social Animal which points to the same reality: Showing emotion is the foundation for reason in guiding behavior. According to Public Agenda’s account of the event : Brooks came to explore the interplay of emotion and behavior after observing and covering the failure of numerous rational policy models throughout the course of his career. Just about every field of science shows emotion trumps reason in human decision-making.

What About People Who Don’t Answer Donor Surveys?

The Agitator

Behavioral Science Donor Identity Donor retention / loyalty / commitment Feedback Fundraising analytics / data Metrics Research Uncategorized premium

What Ask String Works Best?

The Agitator

There’s prior transactional behavior involved (RFM) …there’s behavioral science involved (anchoring, social proof, set completion) …and sometimes just plain absence of reliable data.

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How Donors Choose Among Nonprofits: The Role of Identity

The Agitator

Behavioral Science Breaking Out of the Status Quo Communications Direct mail Donor Centricity Donor Identity Donor retention / loyalty / commitment Onboarding Research Uncategorized premiumThere’s an old joke at the right that often feels like nonprofit marketing.

From Awareness to Action: Using Pledges and Triggers to Make It StickK

SocialButterfly

This would make the desired behavior: easy to accomplish, fun to do and more popular. Lately, I’ve had a soft spot for the act of committing to follow-through on a certain, suggested behavior. Have you ever forgotten to do something? You’re not alone.

The Ghost of Fundraising Yet to Come

The Agitator

I’m especially excited by the preparatory work of the DonorVoice behavioral science team. In addition DonorVoice and Kiki’s team will host a feature titled Ask A Behavioral Scientist on The Agitator where you can ask questions of interest and importance to you.

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DTR Your Messaging Bromance

SocialButterfly

Is it too bold to suggest messaging doesn’t change behavior? Social Marketing health communication messages marketing public health public health behavior change public health messages Social Marketing Quarterly social messaging

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Are Your New Donors Hiding in Plain Sight?

The Agitator

And the spirit of Mufasa, The Neverending Story, the Schwartz, the final Horcrux, the Elements of Harmony, the ruby slippers… Behavioral Science Donor acquisition Innovation Integrated fundraising and marketing Online fundraising and marketing Research Social media Uncategorized premium

Social Cognitive Theory for Social Marketing Research and Practice

Social Marketing and Social Change

While there are many theories to choose from, many change agents have only the slightest idea about a few of them if they had a survey course of ‘behavioral theories.’ Another important contribution to self-efficacy is a person’s prior experience with the behavior.

(Lack of) Speed Kills

The Agitator

Behavioral Science Communications Donor Centricity Donor Centricity - Case Studies Donor retention / loyalty / commitment Feedback Integrated fundraising and marketing Nonprofit management Uncategorized premium

Attacking the Dreaded Rebrand with Donor Focus

The Agitator

Behavioral Science Breaking Out of the Status Quo Donor Centricity - Case Studies Donor Identity Feedback Innovation Nonprofit branding Nonprofit management Research Uncategorized premiumI’ve been through rebrands. I’ve been through prostate exams.

Agitator Cliff Notes: “Hacking Marketing”

The Agitator

Behavioral Science Donor Centricity Donor Identity Innovation Nonprofit management Research Uncategorized premiumThis time, I’m going with a non-fundraising book: Hacking Marketing by Scott Brinker of Chief Marketing Technologist fame.