A Glow-In-The-Dark Design Solution to Behavior Change

SocialButterfly

The Netherlands are about to launch a “smart road” system that uses infrastrure to support behavior change through a design solution–glow-in-the-dark paint!

Behavioral Science & Fundraising: The Desire for Completion

The Agitator

From trading baseball cards, to filling a stamp album, to locating that final object for some set of collectibles, whether we realize it or not every one of us is driven by what behavioral scientists call the desire for ‘set completion’ or ‘task completion’ Ever since age 14, when I added the 5 th — and final — bar to my perfect Sunday School attendance pin at the Gettysburg Methodist Church, I know I’ve been driven to complete tasks.

Trending Sources

6 Quick Behavioral Economics Lessons for Fundraisers

Nonprofit Marketing Blog

He shared insight on how behavioral economics can affect nonprofit fundraising. Wait, what the heck is “behavioral economics”? Think about it as simply understanding the factors and situations that influence behavior and motivate people to take action. But behavioral economics isn’t only the territory of PhDs.

Behavioral Economics and Policy Development

Social Marketing and Social Change

Behavioral economics has emerged as a major driver of regulatory policy around the world in the past five years.

Disruption of the 'Usual' - Rethinking Behavior Change and Communication in Nutrition Education

Social Marketing and Social Change

That was the challenge given me by the Society of Nutrition Education and Behavior for a webinar I did this week. But are nutrition educators using all the behavior change tools? How do we increase the likelihood of improving healthy nutrition behaviors?

How Does Your Donor Behavior Compare To Canada?

The Agitator

The study profiles giving behavior across four generations — Civics, Boomers, Generation X and Generation Y — looking at giving amounts and future intentions, preferred channels, focus of giving, the works.

How emotion can guide us to rational behavior

Nonprofit Marketing Blog

David Brooks has a new book out called the Social Animal which points to the same reality: Showing emotion is the foundation for reason in guiding behavior. According to Public Agenda’s account of the event : Brooks came to explore the interplay of emotion and behavior after observing and covering the failure of numerous rational policy models throughout the course of his career. Just about every field of science shows emotion trumps reason in human decision-making.

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What Behavior Are You Selling?

SocialButterfly

In the halls of doing good, many of us are dealing with change–which means we are dealing with behaviors. Surrounding behavior is knowledge and beliefs coupled by environmental factors, assumptions and noise. To make an impact, we need to know what kind of behavior we are selling.

Scarcity and Social Change

Social Marketing and Social Change

It extends the insights from behavioral economics beyond the nudges and defaults we are now so familiar with to how we think and feel when we have too little; it changes our thoughts, choices and behaviors. Behavioral Design: A New Approach to Development Policy.

Reader Questions: How can you measure if your mailings are working?

Wild Woman Fundraising

Also, I found this pdf on donor behavior in Canada that might be useful to you. It doesn’t break down giving behavior by month unfortunately. That’s a headscratcher all right!

Healthy habits: Behavior change or a license to misbehave?

Nonprofit Marketing Blog

Today, we’re focused on “ behavioral licensing.&# The initial healthy act prompts people to “reward&# themselves with unhealthy behavior. In other words, a vitamin can be a license to misbehave (like by eating french fries): Researchers at the National Sun Yat-Sen University tested subjects by telling subjects they were receiving a vitamin pill or a placebo, and then monitoring their behavior in several situations.

Social Cognitive Theory for Social Marketing Research and Practice

Social Marketing and Social Change

While there are many theories to choose from, many change agents have only the slightest idea about a few of them if they had a survey course of ‘behavioral theories.’ Another important contribution to self-efficacy is a person’s prior experience with the behavior.

Behavior Change Made Easy (Sort of)

SocialButterfly

While scanning the tweets, I came across what I consider a mother-daddy in the world of behavior change: an easy, do-it-yourself module for behavior change planning (see screenshot below) developed by Dr. BJ Fogg , founder of Stanford University’s Persuasive Technology Lab. . .

13 Behaviors to start building trust at your organization

Wild Woman Fundraising

There are 13 behaviors that you can do. Here is the invisible thing that’s holding you back in your work. Here’s a diagram you can use to understand interactions at your nonprofit. MT: So what if I’m a new executive director and I want my board to trust me?

EAST: A Method for Applying Insights in Social Marketing Programs

Social Marketing and Social Change

Social marketers should always be on the lookout for new ideas about changing behaviors. This is the reason I spend time talking about different theories and models of behavior change. You can read more about the model in EAST-Four simple ways to apply behavioral insights.

Making Behavior Fun, Popular and Easy

SocialButterfly

Apparently, Volkswagon has been trying out some experimental marketing based around “ The Fun Theory &# to see if they could create desired behaviors if the action was made fun. These type of communities make healthy behaviors fun by creating accountabilty and making the behavior social.

Creating Special Moments for Controlling and Preventing Obesity

Social Marketing and Social Change

Now think about how you talk about alternatives to unhealthy eating patterns, SSBs and other behaviors related to obesity prevention and control (such as physical activity). Does your program focus on just one behavior or several? Do any of those behaviors 'make a moment special?'

Shifting from Campaign to Cause

SocialButterfly

behavior changed. Campaigns, Initiatives and Movements Social Change behavior change cause involvement movements Social Media social-ecological model women's health

Margaret Mead Predicts Social Science

SocialButterfly

Once you reach 10% of the population–is that the tipping point for spreading ideas through social networks and alter behaviors on a larger scale? “Never doubt that a small group of thoughtful, committed citizens can change the world.”

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Margaret Mead Predicts Social Science

SocialButterfly

Once you reach 10% of the population–is that the tipping point for spreading ideas through social networks and alter behaviors on a larger scale? “Never doubt that a small group of thoughtful, committed citizens can change the world.&#

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Social Cognitive Theory for Social Marketing Research and Practice

Social Marketing and Social Change

While there are many theories to choose from, many change agents have only the slightest idea about a few of them if they had a survey course of ‘behavioral theories.’ Another important contribution to self-efficacy is a person’s prior experience with the behavior.

DTR Your Messaging Bromance

SocialButterfly

Is it too bold to suggest messaging doesn’t change behavior? Social Marketing health communication messages marketing public health public health behavior change public health messages Social Marketing Quarterly social messaging

Most Popular Articles of 2014: On Social Marketing and Social Change

Social Marketing and Social Change

EAST: A Method for Applying Insights in Social Marketing Programs EAST (Make behaviors Easy, Attractive, Social and Timely) is the most recent device created by the Behavioural Insights Team to help policy-makers incorporate behavior change principles into policy-making.

Shape Content for Action

SocialButterfly

Online advocacy lives at the intersection of cause involvement and behavior change. Some evidence: A number of theories also support an online advocacy approach to optimize use of social media: The Reader to Leader Framework , The Engagement Pyramid , Behavioral Heuristics , and.

Behavior and Why It Deserves A Seat at the Goverment 2.0 Table

SocialButterfly

events this past week, I couldn’t help but think about one word– behavior. We were talking about influencing and changing behavior. Almost every topic and issue discussed had behavior in common. As I participated in the Government 2.0

How Social Marketing Can Improve the Effectiveness of Social Entrepreneurs

Social Marketing and Social Change

They don''t necessarily have a larger view of using marketing to influence behaviors that benefit individuals and communities for the greater social good. The authors key questions and findings were: Does One Drop through Aqua attempt to achieve behavior change ?

Behavior Change Amidst Chaos

Social Marketing and Social Change

Most of our knowledge about changing behaviors comes from carefully designed and controlled studies that seek to, as much as possible, emulate the laboratory conditions and the scientific method enshrined in the physical sciences. Or, Sources (or other characteristics) influence Messages sent through various Channels that lead to changes in Behavior among specific Audiences. What changes in the social ecosystem are necessary for new behaviors to be learned and practiced?

The Dragons of Behavior Change

Social Marketing and Social Change

To add to this discussion, I suggest that a question you should be asking yourself before reducing awareness fever is ‘ what do I do when they agree to focus on behavioral outcomes? Unfortunately social marketers don’t get to pass off to others the responsibility for behavior change.

Creating Radical Changes in HIV Risk Behaviors

Social Marketing and Social Change

These are the closing comments from a review of behavioral strategies to reduce HIV transmission by Tom Coates, Linda Richter and Carlos Caceres in The Lancet (full text available with free registration). They do not propose an exclusive reliance on behavioral methods.

Can Behavior Change Become Popular?

Social Marketing and Social Change

It was a pleasure to find a popular book that begins and ends with the science of behavior change - social cognitive theory. What every social marketer and change agent will find here though are the basic principles for behavior change that should be the essence of your change vocabulary and actions: Finding high leverage behaviors (which behaviors are the most important ones to change) through the study of positive deviants.

Design Thinking, Social Marketing and Behavior Change

Social Marketing and Social Change

I have been using design concepts for a couple of years now in various guises, notably in the adage of our need to pay more attention to the ‘design of behaviors,’ or behavioral design , in many of our programs. One of the takeaways I hope you get from this post is that there is a consequential aftermath of thinking about ‘changing people’s behavior’ versus ‘helping people learn new behaviors.’

The 2008 Cone/Duke University Behavioral Cause Study

Cause Related Marketing

On October 1, 2008 Cone Inc., in conjunction with the Fuqua School of Business at Duke University, released the best validated proof yet that cause-related marketing gives certain products a sales lift.The study had two parts.

CVS Embraces Behavior Economics and Social Marketing

Social Marketing and Social Change

After a week of group editing an op-ed piece about social marketing and obesity where a major point of discussion was positioning social marketing 'against' behavioral economics, it was refreshing this morning to see this announcement from CVS Caremark [from the release ]. Company Enlists Experts in Behavioral Economics and Social Marketing from Leading Universities to Study How Consumers are Influenced by Financial Incentives, Education and Communication.

Dear Donor: You Suck

The Agitator

Sometimes the behavior of folks who call themselves ‘fundraisers’ leaves me speechless. For this example, I’ll let Adrian Salmon ‘s first-hand report speak for all the real fundraisers who care about donors.

Frieden: Behavior Change Follows Policy Change

Social Marketing and Social Change

I then had to comment that up to that point in time (about 40 minutes) the word ‘behavior’ had yet to be uttered by him. Yet, I suggested, what lies between data and faces are many different behaviors by people on the street, patients, health care providers, legislators and public health professionals. What are his views on the importance of behavior research and behavioral interventions at CDC, including communication and marketing programs?

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"Will Social Media Change Our Behavior?"

Diva Marketing Blog

The question, "Will social media change our behavior?" Would love to hear your thoughts : Will Social Media Change Our Behavior That was the question asked yesterday by one of the professors who attended UGA's (that's the University of GA for anyone not living in the South or not into college football!) social media conference - Connect. In it's 3rd year, Prof Karen Russell brings together Public Relations students, academics and professionals working in social media. .

Don’t Forget About Email

SocialButterfly

Many are enthusiastic about the possibility of social media being used as a behavior change intervention. Email reminders have helped influence emergency physician behavior. Triggers and Behavior Change. How can email be used as a health intervention?

Don’t Forget About Email

SocialButterfly

Many are enthusiastic about the possibility of social media being used as a behavior change intervention. Email reminders have helped influence emergency physician behavior. Triggers and Behavior Change. How can email be used as a health intervention?

Best Facebook Groups for Nonprofits

Kivi's Nonprofit Communications Blog

As with any group, please read the descriptions and any pinned posts about expected group behavior. Just about every day, I talk to a nonprofit staff person who thinks she is alone with the challenge or drama or weird situation she is in at work.

Proof that planned gifts increase annual giving revenue

iMarketSmart

Because it included giving behavior of people in the U.S. We really need to thank our lucky stars for Dr. Russell James! He painstakingly reviewed 20+ years worth of data from a federally funded, national, longitudinal study conducted by the National Institute on Aging.

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