The Behavioral Science of Fundraising Metrics

The Agitator

You’ve heard us talk about applying behavioral science to help nudge donors in the right direction with topics like: Symmetrically structuring your symbolic gifts. But, did you know that the same behavioral science techniques work as a way of framing your metrics to your best advantage?

A Glow-In-The-Dark Design Solution to Behavior Change

SocialButterfly

The Netherlands are about to launch a “smart road” system that uses infrastrure to support behavior change through a design solution–glow-in-the-dark paint!

Trending Sources

Behavioral Science & Fundraising: The Desire for Completion

The Agitator

From trading baseball cards, to filling a stamp album, to locating that final object for some set of collectibles, whether we realize it or not every one of us is driven by what behavioral scientists call the desire for ‘set completion’ or ‘task completion’ Ever since age 14, when I added the 5 th — and final — bar to my perfect Sunday School attendance pin at the Gettysburg Methodist Church, I know I’ve been driven to complete tasks.

6 Quick Behavioral Economics Lessons for Fundraisers

Nonprofit Marketing Blog

He shared insight on how behavioral economics can affect nonprofit fundraising. Wait, what the heck is “behavioral economics”? Think about it as simply understanding the factors and situations that influence behavior and motivate people to take action. But behavioral economics isn’t only the territory of PhDs.

Behavioral Economics and Policy Development

Social Marketing and Social Change

Behavioral economics has emerged as a major driver of regulatory policy around the world in the past five years.

How Does Your Donor Behavior Compare To Canada?

The Agitator

The study profiles giving behavior across four generations — Civics, Boomers, Generation X and Generation Y — looking at giving amounts and future intentions, preferred channels, focus of giving, the works.

Resource roundup: How behavioral economics makes you better at your job

Nonprofit Marketing Blog

I speak a lot about the connection between behavioral economics and our work, and after every speech I get asked for reference materials. In this video, Harvard behavioral economist Sendhil Mullainathan provides a great overview of how his field applies to you.

How emotion can guide us to rational behavior

Nonprofit Marketing Blog

David Brooks has a new book out called the Social Animal which points to the same reality: Showing emotion is the foundation for reason in guiding behavior. According to Public Agenda’s account of the event : Brooks came to explore the interplay of emotion and behavior after observing and covering the failure of numerous rational policy models throughout the course of his career. Just about every field of science shows emotion trumps reason in human decision-making.

The Ghost of Fundraising Yet to Come

The Agitator

I’m especially excited by the preparatory work of the DonorVoice behavioral science team. In addition DonorVoice and Kiki’s team will host a feature titled Ask A Behavioral Scientist on The Agitator where you can ask questions of interest and importance to you.

What Behavior Are You Selling?

SocialButterfly

In the halls of doing good, many of us are dealing with change–which means we are dealing with behaviors. Surrounding behavior is knowledge and beliefs coupled by environmental factors, assumptions and noise. To make an impact, we need to know what kind of behavior we are selling.

Scarcity and Social Change

Social Marketing and Social Change

It extends the insights from behavioral economics beyond the nudges and defaults we are now so familiar with to how we think and feel when we have too little; it changes our thoughts, choices and behaviors. Behavioral Design: A New Approach to Development Policy.

Onboarding: The Fierce Urgency of Listening

The Agitator

Behavioral Science Breaking Out of the Status Quo Donor acquisition Donor Centricity Donor Centricity - Case Studies Nonprofit management Onboarding Online fundraising and marketing premiumThe unofficial motto of Seinfeld, according to Larry David, was “No hugging, no learning.”

Behavior Change Made Easy (Sort of)

SocialButterfly

While scanning the tweets, I came across what I consider a mother-daddy in the world of behavior change: an easy, do-it-yourself module for behavior change planning (see screenshot below) developed by Dr. BJ Fogg , founder of Stanford University’s Persuasive Technology Lab. . .

For Your 2018 Matching Gift and #GivingTuesday File

The Agitator

Or test a new behavioral science technique, like some of the ones we’ll be talking about later this week. Behavioral Science Fundraising analytics / data Integrated fundraising and marketing Matching Gifts Nonprofit management Online fundraising and marketing Research Uncategorized premiumHopefully you’ve survived this year’s final onslaught of matching gift appeals. .

Social Cognitive Theory for Social Marketing Research and Practice

Social Marketing and Social Change

While there are many theories to choose from, many change agents have only the slightest idea about a few of them if they had a survey course of ‘behavioral theories.’ Another important contribution to self-efficacy is a person’s prior experience with the behavior.

Exceptional Results From Exceptional Expenses

The Agitator

Behavioral Science Communications Copywriting / creative Research Uncategorized premiumThe old saw was that nobody ever got fired for buying IBM. Being part of the herd is a safe, comfortable place to be.

A Soggy Box of Matches

The Agitator

Or test a new behavioral science technique, like some of the ones we’ll be talking about later this week. Behavioral Science Breaking Out of the Status Quo Fundraising analytics / data Integrated fundraising and marketing Matching Gifts Online fundraising and marketing Research Uncategorized premiumLast year, I made the mistake of subscribing to the email newsletters of the top 100 nonprofits in the United States for end-of-year giving.

Healthy habits: Behavior change or a license to misbehave?

Nonprofit Marketing Blog

Today, we’re focused on “ behavioral licensing.&# The initial healthy act prompts people to “reward&# themselves with unhealthy behavior. In other words, a vitamin can be a license to misbehave (like by eating french fries): Researchers at the National Sun Yat-Sen University tested subjects by telling subjects they were receiving a vitamin pill or a placebo, and then monitoring their behavior in several situations.

Reader Questions: How can you measure if your mailings are working?

Wild Woman Fundraising

Also, I found this pdf on donor behavior in Canada that might be useful to you. It doesn’t break down giving behavior by month unfortunately. That’s a headscratcher all right!

EAST: A Method for Applying Insights in Social Marketing Programs

Social Marketing and Social Change

Social marketers should always be on the lookout for new ideas about changing behaviors. This is the reason I spend time talking about different theories and models of behavior change. You can read more about the model in EAST-Four simple ways to apply behavioral insights.

Making Behavior Fun, Popular and Easy

SocialButterfly

Apparently, Volkswagon has been trying out some experimental marketing based around “ The Fun Theory &# to see if they could create desired behaviors if the action was made fun. These type of communities make healthy behaviors fun by creating accountabilty and making the behavior social.

Are You Playing the Fundraising Lottery?

The Agitator

This process is what behavioral scientists call “magical thinking”—when superstition and ‘gut feeling’ override logic and empirical analysis. We’ll end the week on Friday, January 19 th with The Behavioral Science of Fundraising Metrics.

13 Behaviors to start building trust at your organization

Wild Woman Fundraising

There are 13 behaviors that you can do. Here is the invisible thing that’s holding you back in your work. Here’s a diagram you can use to understand interactions at your nonprofit. MT: So what if I’m a new executive director and I want my board to trust me?

Creating Special Moments for Controlling and Preventing Obesity

Social Marketing and Social Change

Now think about how you talk about alternatives to unhealthy eating patterns, SSBs and other behaviors related to obesity prevention and control (such as physical activity). Does your program focus on just one behavior or several? Do any of those behaviors 'make a moment special?'

Margaret Mead Predicts Social Science

SocialButterfly

Once you reach 10% of the population–is that the tipping point for spreading ideas through social networks and alter behaviors on a larger scale? “Never doubt that a small group of thoughtful, committed citizens can change the world.”

Margaret Mead Predicts Social Science

SocialButterfly

Once you reach 10% of the population–is that the tipping point for spreading ideas through social networks and alter behaviors on a larger scale? “Never doubt that a small group of thoughtful, committed citizens can change the world.&#

Shifting from Campaign to Cause

SocialButterfly

behavior changed. Campaigns, Initiatives and Movements Social Change behavior change cause involvement movements Social Media social-ecological model women's health

Getting a Fresh Start for Your Organization

The Agitator

At the beginning of the week, Roger talked about behavioral science cues and how they can help you boost year-end giving. Behavioral Science Breaking Out of the Status Quo Donor Centricity Uncategorized premium

TESTING: When A/B Tests Attack (your results)

The Agitator

Behavioral Science Direct mail Donor Centricity Donor retention / loyalty / commitment Fundraising analytics / data Research Testing Uncategorized premiumIn yesterday’s post we talked about when A/B tests show results, but all that’s really there is noise.

A/B 10

DTR Your Messaging Bromance

SocialButterfly

Is it too bold to suggest messaging doesn’t change behavior? Social Marketing health communication messages marketing public health public health behavior change public health messages Social Marketing Quarterly social messaging

Shape Content for Action

SocialButterfly

Online advocacy lives at the intersection of cause involvement and behavior change. Some evidence: A number of theories also support an online advocacy approach to optimize use of social media: The Reader to Leader Framework , The Engagement Pyramid , Behavioral Heuristics , and.

Most Popular Articles of 2014: On Social Marketing and Social Change

Social Marketing and Social Change

EAST: A Method for Applying Insights in Social Marketing Programs EAST (Make behaviors Easy, Attractive, Social and Timely) is the most recent device created by the Behavioural Insights Team to help policy-makers incorporate behavior change principles into policy-making.

Social Cognitive Theory for Social Marketing Research and Practice

Social Marketing and Social Change

While there are many theories to choose from, many change agents have only the slightest idea about a few of them if they had a survey course of ‘behavioral theories.’ Another important contribution to self-efficacy is a person’s prior experience with the behavior.

Matching Gift Facts and Insights

The Agitator

Behavioral Science Breaking Out of the Status Quo Donor Centricity - Case Studies Fundraising analytics / data Major donors Matching Gifts Metrics Nonprofit management Research Testing Uncategorized premiumThere’s a growing body of empirical evidence on what makes for effective matching gift programs and what doesn’t.

Getting to Your Year-end Gooooooooaaaaaaaal!

The Agitator

In fact, you can probably increase your year-end revenues using what behavioral scientists call “goal proximity.”. Behavioral Science Communications Copywriting / creative Fundraising analytics / data Uncategorized premiumI bet it’s been at least a decade since you saw a mercury-based thermometer anywhere but the skeuomorphic version used on fundraising pages. We fundraisers are keeping a tradition alive. And with good reason.

Behavior and Why It Deserves A Seat at the Goverment 2.0 Table

SocialButterfly

events this past week, I couldn’t help but think about one word– behavior. We were talking about influencing and changing behavior. Almost every topic and issue discussed had behavior in common. As I participated in the Government 2.0

Change, It Is a Comin’

The Agitator

On the reporting side we’ll concentrate on applying the principles of Behavioral Science to fundraising and communications. There are four main subject areas or themes The Agitator will concentrate on in this “bridge” period: Behavioral Science … Onboarding … Testing …and Metrics. It’s not too late to put some practical Behavioral Science findings to work in bolstering your year-end results.

How Social Marketing Can Improve the Effectiveness of Social Entrepreneurs

Social Marketing and Social Change

They don''t necessarily have a larger view of using marketing to influence behaviors that benefit individuals and communities for the greater social good. The authors key questions and findings were: Does One Drop through Aqua attempt to achieve behavior change ?

Behavior Change Amidst Chaos

Social Marketing and Social Change

Most of our knowledge about changing behaviors comes from carefully designed and controlled studies that seek to, as much as possible, emulate the laboratory conditions and the scientific method enshrined in the physical sciences. Or, Sources (or other characteristics) influence Messages sent through various Channels that lead to changes in Behavior among specific Audiences. What changes in the social ecosystem are necessary for new behaviors to be learned and practiced?

The Dragons of Behavior Change

Social Marketing and Social Change

To add to this discussion, I suggest that a question you should be asking yourself before reducing awareness fever is ‘ what do I do when they agree to focus on behavioral outcomes? Unfortunately social marketers don’t get to pass off to others the responsibility for behavior change.