What Behavior Are You Selling?
MAY 6, 2010
In the halls of doing good, many of us are dealing with change–which means we are dealing with behaviors. Surrounding behavior is knowledge and beliefs coupled by environmental factors, assumptions and noise. To make an impact, we need to know what kind of behavior we are selling. People leading change often “sell one of the following: Accepting a new behavior (i.e. Rejecting a potential behavior (i.e. Modify a current behavior (i.e.