What Behavior Are You Selling?

SocialButterfly

In the halls of doing good, many of us are dealing with change–which means we are dealing with behaviors. Surrounding behavior is knowledge and beliefs coupled by environmental factors, assumptions and noise. To make an impact, we need to know what kind of behavior we are selling. People leading change often “sell&# one of the following: Accepting a new behavior (i.e. Rejecting a potential behavior (i.e. Modify a current behavior (i.e.

Behavioral Economics and Policy Development

Social Marketing and Social Change

Behavioral economics has emerged as a major driver of regulatory policy around the world in the past five years. Regulatory Policy and Behavioural Economics , authored by Pete Lunn, explores more than 60 examples of how behavioral science has been explicitly used to design and deliver better regulations.

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Behavior Change Made Easy (Sort of)

SocialButterfly

While scanning the tweets, I came across what I consider a mother-daddy in the world of behavior change: an easy, do-it-yourself module for behavior change planning (see screenshot below) developed by Dr. BJ Fogg , founder of Stanford University’s Persuasive Technology Lab. . . The wizard is designed to help those plan and design behavior change strategies through answering a brief set of questions.

MINDSPACE for Behavior Change

Social Marketing and Social Change

The authors of the report, intended for policy-makers, distill behavior change principles into MINDSPACE: Messenger: We are heavily influenced by who communicates with us. Some of you will wonder why some of the other tried and true principles of behavior change are not on this list; why not include models, intentions, needs, desires, stages of change, positive reinforcement, attitudes, connections (or social support) and efficacy ?

The Behavioral Science of Fundraising Metrics

The Agitator

You’ve heard us talk about applying behavioral science to help nudge donors in the right direction with topics like: Symmetrically structuring your symbolic gifts. But, did you know that the same behavioral science techniques work as a way of framing your metrics to your best advantage? The behavioral science literature virtually screams that attaching a name and a person to a larger issue increases donations.

Making Behavior Fun, Popular and Easy

SocialButterfly

Because whether it’s social marketing or corporate social marketing, you are still working to effectively change or influence behavior for good –and an effective way to do so is making your desired behavior fun, popular and easy–which is exactly what started bubbling through on the social marketing list serv as others started sharing some of their favorite fun, popular and easy social marketing initiatives.

A Glow-In-The-Dark Design Solution to Behavior Change

SocialButterfly

The Netherlands are about to launch a “smart road” system that uses infrastrure to support behavior change through a design solution–glow-in-the-dark paint!

Behavior Change Amidst Chaos

Social Marketing and Social Change

Most of our knowledge about changing behaviors comes from carefully designed and controlled studies that seek to, as much as possible, emulate the laboratory conditions and the scientific method enshrined in the physical sciences. Or, Sources (or other characteristics) influence Messages sent through various Channels that lead to changes in Behavior among specific Audiences. What changes in the social ecosystem are necessary for new behaviors to be learned and practiced?

Disruption of the 'Usual' - Rethinking Behavior Change and Communication in Nutrition Education

Social Marketing and Social Change

That was the challenge given me by the Society of Nutrition Education and Behavior for a webinar I did this week. Here''s how we presented it in the announcement: Effective communication is an essential component in the mix of strategies used to effect behavior change in regard to healthy eating. But are nutrition educators using all the behavior change tools? How do we increase the likelihood of improving healthy nutrition behaviors?

The Dragons of Behavior Change

Social Marketing and Social Change

To add to this discussion, I suggest that a question you should be asking yourself before reducing awareness fever is ‘ what do I do when they agree to focus on behavioral outcomes? Behavior change is the hard part, and why people seem to be so comfortable with ‘just’ building awareness of problems and possible solutions. Unfortunately social marketers don’t get to pass off to others the responsibility for behavior change.

Can Behavior Change Become Popular?

Social Marketing and Social Change

It was a pleasure to find a popular book that begins and ends with the science of behavior change - social cognitive theory. What every social marketer and change agent will find here though are the basic principles for behavior change that should be the essence of your change vocabulary and actions: Finding high leverage behaviors (which behaviors are the most important ones to change) through the study of positive deviants.

Design Thinking, Social Marketing and Behavior Change

Social Marketing and Social Change

I have been using design concepts for a couple of years now in various guises, notably in the adage of our need to pay more attention to the ‘design of behaviors,’ or behavioral design , in many of our programs. One of the takeaways I hope you get from this post is that there is a consequential aftermath of thinking about ‘changing people’s behavior’ versus ‘helping people learn new behaviors.’

Behavioral Science & Fundraising: The Desire for Completion

The Agitator

From trading baseball cards, to filling a stamp album, to locating that final object for some set of collectibles, whether we realize it or not every one of us is driven by what behavioral scientists call the desire for ‘set completion’ or ‘task completion’ Ever since age 14, when I added the 5 th — and final — bar to my perfect Sunday School attendance pin at the Gettysburg Methodist Church, I know I’ve been driven to complete tasks.

"Will Social Media Change Our Behavior?"

Diva Marketing Blog

The question, "Will social media change our behavior?" Would love to hear your thoughts : Will Social Media Change Our Behavior That was the question asked yesterday by one of the professors who attended UGA's (that's the University of GA for anyone not living in the South or not into college football!) social media conference - Connect. In it's 3rd year, Prof Karen Russell brings together Public Relations students, academics and professionals working in social media. .

How Does Your Donor Behavior Compare To Canada?

The Agitator

The study profiles giving behavior across four generations — Civics, Boomers, Generation X and Generation Y — looking at giving amounts and future intentions, preferred channels, focus of giving, the works. An excellent review of the donor landscape in Canada has just been released by fundraising agency hjc and Blackbaud.

Behavior and Why It Deserves A Seat at the Goverment 2.0 Table

SocialButterfly

events this past week, I couldn’t help but think about one word– behavior. We were talking about influencing and changing behavior. Almost every topic and issue discussed had behavior in common. Whether it’s the behavior of the American public or the behavior of those within an organization, work is being done not to be cool, not to be different, but to influence and change behavior. As I participated in the Government 2.0

Frieden: Behavior Change Follows Policy Change

Social Marketing and Social Change

I then had to comment that up to that point in time (about 40 minutes) the word ‘behavior’ had yet to be uttered by him. Yet, I suggested, what lies between data and faces are many different behaviors by people on the street, patients, health care providers, legislators and public health professionals. What are his views on the importance of behavior research and behavioral interventions at CDC, including communication and marketing programs?

CVS Embraces Behavior Economics and Social Marketing

Social Marketing and Social Change

After a week of group editing an op-ed piece about social marketing and obesity where a major point of discussion was positioning social marketing 'against' behavioral economics, it was refreshing this morning to see this announcement from CVS Caremark [from the release ]. Company Enlists Experts in Behavioral Economics and Social Marketing from Leading Universities to Study How Consumers are Influenced by Financial Incentives, Education and Communication.

Limited Seating Webinar: Tapping the Power of Behavioral Science

The Agitator

If you’re really serious about growing your organization, you must focus on answering this one question: Why do donors do what they do? Unless you can empirically answer that question you’ll continue to be stuck with inefficient, scratch-the-surface guesswork, incremental testing to nowhere, and the oxymoron ‘flat-growth’ Today, the answers to this question of ‘why’ all too often relies on ‘truisms’ from the trove of unproven tribal wisdom.

Getting Social Marketing Wrong in Health Behavior and Health Education

Social Marketing and Social Change

Social marketing is about reducing the barriers and costs to engaging in healthier behaviors. Social marketing is a framework to identify what factors might drive and maintain behavior change. I just finished reading the chapter on social marketing in the 4th edition of Health Behavior and Health Education edited by Karen Glanz, Barbara Rimer and K. 5. Segmentation is a bigger idea than determining a response to a product, service or behavioral offering.

The 2008 Cone/Duke University Behavioral Cause Study

Cause Related Marketing

On October 1, 2008 Cone Inc., in conjunction with the Fuqua School of Business at Duke University, released the best validated proof yet that cause-related marketing gives certain products a sales lift.The study had two parts. In the first, 182 individuals aged 18-62 and broadly representative of the American consumer reviewed the contents of a new regional magazine. Each were randomly assigned.

Resource roundup: How behavioral economics makes you better at your job

Nonprofit Marketing Blog

I speak a lot about the connection between behavioral economics and our work, and after every speech I get asked for reference materials. In this video, Harvard behavioral economist Sendhil Mullainathan provides a great overview of how his field applies to you. I also wrote a series of blog posts reviewing the latest research on what compels generous behavior and giving.

Healthy habits: Behavior change or a license to misbehave?

Nonprofit Marketing Blog

Today, we’re focused on “ behavioral licensing.&# The initial healthy act prompts people to “reward&# themselves with unhealthy behavior. In other words, a vitamin can be a license to misbehave (like by eating french fries): Researchers at the National Sun Yat-Sen University tested subjects by telling subjects they were receiving a vitamin pill or a placebo, and then monitoring their behavior in several situations.

Don’t Forget About Email

SocialButterfly

Many are enthusiastic about the possibility of social media being used as a behavior change intervention. Email reminders have helped influence emergency physician behavior. Triggers and Behavior Change. Because emails–just like texts–can serve as triggers for behavior change or as a “ gentle nudge ” as KevinMD.com discussed back in 2011. Triggers can be powerful partners in behavior change as demonstrated in the Fogg Behavior Model.

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What happens when people report on their own behavior

Donor Power Blog

When I was a kid, there was a pizza place in the neighborhood that we never went to. My Dad said, "Nobody ever goes there. It's always too crowded.". Apparently some radio stations are like that. Seems when you ask people to report what stations they listen to, they tell you they don't listen to the most popular stations. This issue has recently hit my city, as reported in the Seattle Times : Seattle radio rankings shaken up.

International Government Communication Forum 2019 – Sharjah, UAE

Public Sector Marketing 2.0

Social Marketing behavior change behaviour change igcf2019 international government communication forum Mike Kujawski sharjah UAE

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Quote of the Week: Why the Web Was Won

SocialButterfly

Have you ever been in a meeting and someone tells you: We aren’t in the behavior change business, we just want to raise awareness? Especially in the times of the Web, behavior change–and micro-choices that lead to a great action–are even more possible. I believe that the Web increases our ability to measure, evaluate and influence behavior change. The thing is: Behavior change is no longer on the same playing field.

Don’t Forget About Email

SocialButterfly

Many are enthusiastic about the possibility of social media being used as a behavior change intervention. Email reminders have helped influence emergency physician behavior. Triggers and Behavior Change. Because emails–just like texts–can serve as triggers for behavior change or as a “ gentle nudge ” as KevinMD.com discussed back in 2011. Triggers can be powerful partners in behavior change as demonstrated in the Fogg Behavior Model.

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From Awareness to Action: Using Pledges and Triggers to Make It StickK

SocialButterfly

This would make the desired behavior: easy to accomplish, fun to do and more popular. Lately, I’ve had a soft spot for the act of committing to follow-through on a certain, suggested behavior. This is why it’s important to understand the audience you are wanting to reach and the desired action and behavior you want them to take. At the CDC conference earlier this month, a panel discussed the role of behavior economists in public health.

What a double espresso says about human behavior and donor loyalty

Nonprofit Marketing Blog

Here’s my December column from Fundraising Success. I lived in Ukraine a few years ago, and a friend who just returned from there told me a great story that holds the secret to inspiring generosity. Really. My friend was eating breakfast at a pricey hotel frequented by his international agency. Two beverages came with the breakfast package. He ordered the first: a double espresso. Toward the end of his meal, he ordered another. “No, sorry, you can’t have one,&# the waiter said.

Scarcity and Social Change

Social Marketing and Social Change

It extends the insights from behavioral economics beyond the nudges and defaults we are now so familiar with to how we think and feel when we have too little; it changes our thoughts, choices and behaviors. It is the tunneling phenomenon that is the central culprit for poor decision-making and behavior choices. Behavioral Design: A New Approach to Development Policy. Audience Insights Behavioral Design Behavioral Economics Theory

DTR Your Messaging Bromance

SocialButterfly

Is it too bold to suggest messaging doesn’t change behavior? The study shares interesting insights on the relationship between messaging and behavior change based on its 12 years of longitudinal data from the Canadian National Population Health Survey among Canadians aged 50 or older with a chronic disease. Social Marketing health communication messages marketing public health public health behavior change public health messages Social Marketing Quarterly social messaging

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Social Cognitive Theory for Social Marketing Research and Practice

Social Marketing and Social Change

While there are many theories to choose from, many change agents have only the slightest idea about a few of them if they had a survey course of ‘behavioral theories.’ Noar et al (2012) reported that only 15/34 (44%) of HIV/AIDS mass communication campaigns reported using theory on which to ground their approach - an improvement from behavior. Another important contribution to self-efficacy is a person’s prior experience with the behavior. Behavioral Design Theory

How Social Marketing Can Improve the Effectiveness of Social Entrepreneurs

Social Marketing and Social Change

They don''t necessarily have a larger view of using marketing to influence behaviors that benefit individuals and communities for the greater social good. Madill & Ziegler (2012) present a case study of ONE DROP , a nongovernmental organization in Canada that drives its vision of "Water for All" through integrated water and sanitation community projects around the world and by using social mobilization strategies to change water consumption and pollution behaviors in Canada.

Most Popular Articles of 2014: On Social Marketing and Social Change

Social Marketing and Social Change

EAST: A Method for Applying Insights in Social Marketing Programs EAST (Make behaviors Easy, Attractive, Social and Timely) is the most recent device created by the Behavioural Insights Team to help policy-makers incorporate behavior change principles into policy-making. In this post I review an article that demonstrates how a social marketing analysis and approach could strengthen a program that is designed to encourage environmentally sustainable behaviors.

Shape Content for Action

SocialButterfly

Online advocacy lives at the intersection of cause involvement and behavior change. Some evidence: A number of theories also support an online advocacy approach to optimize use of social media: The Reader to Leader Framework , The Engagement Pyramid , Behavioral Heuristics , and. Online Advocacy Public Health behavioral heuristics campaigns content strategy digital ROI Engagement evaluation strategy Facing AIDS metrics social technographicsPhoto by Derek Lyons.

Shifting from Campaign to Cause

SocialButterfly

behavior changed. Campaigns, Initiatives and Movements Social Change behavior change cause involvement movements Social Media social-ecological model women's health“The detached Don Drapers of the marketing world cannot simply rely on creating deep and lofty brand awareness campaigns any longer,” says cofounder and CEO of HubSpot Brian Halligan. He’s right.

Creating Radical Changes in HIV Risk Behaviors

Social Marketing and Social Change

These are the closing comments from a review of behavioral strategies to reduce HIV transmission by Tom Coates, Linda Richter and Carlos Caceres in The Lancet (full text available with free registration). They do not propose an exclusive reliance on behavioral methods. condom use, circumcision) should be integrated with behavioral approaches (e.g., voluntary counseling and testing, sexual behavior change) in a multi-component intervention.

Social Cognitive Theory for Social Marketing Research and Practice

Social Marketing and Social Change

While there are many theories to choose from, many change agents have only the slightest idea about a few of them if they had a survey course of ‘behavioral theories.’ Noar et al (2012) reported that only 15/34 (44%) of HIV/AIDS mass communication campaigns reported using theory on which to ground their approach - an improvement from behavior. Another important contribution to self-efficacy is a person’s prior experience with the behavior. Behavioral Design Theory

Margaret Mead Predicts Social Science

SocialButterfly

Once you reach 10% of the population–is that the tipping point for spreading ideas through social networks and alter behaviors on a larger scale? Research and Evaluation Social Change Social Design behavior change Boleslaw Szymanski influencer theory Public Health Rensselaer Polytechnic Institute research Social Cognitive Networks Academic Research Center Social Marketing“Never doubt that a small group of thoughtful, committed citizens can change the world.”

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Margaret Mead Predicts Social Science

SocialButterfly

Once you reach 10% of the population–is that the tipping point for spreading ideas through social networks and alter behaviors on a larger scale? Interesting Articles Public Health Social Marketing behavior change Boleslaw Szymanski influencer theory Rensselaer Polytechnic Institute research Social Cognitive Networks Academic Research Center“Never doubt that a small group of thoughtful, committed citizens can change the world.&#

Social 161

Scarcity and Social Change

Social Marketing and Social Change

It extends the insights from behavioral economics beyond the nudges and defaults we are now so familiar with to how we think and feel when we have too little; it changes our thoughts, choices and behaviors. It is the tunneling phenomenon that is the central culprit for poor decision-making and behavior choices. Behavioral Design: A New Approach to Development Policy. Audience Insights Behavioral Design Behavioral Economics Theory

Creating Special Moments for Controlling and Preventing Obesity

Social Marketing and Social Change

Now think about how you talk about alternatives to unhealthy eating patterns, SSBs and other behaviors related to obesity prevention and control (such as physical activity). Does your program focus on just one behavior or several? Do any of those behaviors 'make a moment special?' What are the 3-4 specific behaviors you could focus on that would help people celebrate their experiences and the simple pleasures of trying something different?