Social Change: Art or Science?

SocialButterfly

When explaining social media, I find myself, at times, explaining how it is half art and half science. On the social marketing list serv, Godin’s post inspired a discussion on how this debate applies to social marketing.

Lessons from Mobile Tech For Social Change on using Mobile for Fundraising

GenerationYGive

As promised, below is a summary of some key takeaways and lessons from Mobile Tech for Social Change. For those of us in the business of raising the dollars, one big barrier stands in the way. There were loads of other great ideas and examples--the guys at Mobile Commons are doing some neat stuff with encouraging social action viral through texting and connecting texting with actual phone calls.

Mobile 100

Social Marketing as a Solution

SocialButterfly

I invite you to read Barack Obama’s remarks about the Social Innovation Fund from earlier today. . The Social Innovation Fund is a proposed solution to identify the most promising, results-oriented non-profit programs and expand their reach throughout the country.

Social Marketing as a Solution

SocialButterfly

I invite you to read Barack Obama’s remarks about the Social Innovation Fund from earlier today. . The Social Innovation Fund is a proposed solution to identify the most promising, results-oriented non-profit programs and expand their reach throughout the country.

Developing Strategies for Social Media

Social Marketing and Social Change

The strategic use of social media is about changing your perspective, not using new communication tools. The talks I give about social media and social marketing these days focus almost exclusively on the shift we need to make in how we think about interacting with people formerly known as the audience and much less on the tactics, or how to use specific social and mobile media tools. That is how behavior and culture can be shaped, changed, shifted.

Social Cognitive Theory for Social Marketing Research and Practice

Social Marketing and Social Change

As social marketers and change agents, our theories drive how we understand and describe problems and propose and test different solutions to them. If every social entrepreneur and change agent has their own “theory of change” - good luck with that.

Social Cognitive Theory for Social Marketing Research and Practice

Social Marketing and Social Change

As social marketers and change agents, our theories drive how we understand and describe problems and propose and test different solutions to them. If every social entrepreneur and change agent has their own “theory of change” - good luck with that.

Social Marketing: Shifting from Individual Skills to Organizational Competence

Social Marketing and Social Change

Even with the best of intentions, the introduction of social marketing practice - one centered around people - can run into a number of problems. Among the major barriers identified by Lefebvre (1992) are: ? Ind and Bjerke (2007) outlined a three-step process for addressing some of the barriers to achieving what they refer to as a participatory market orientation within an organization. Social marketing and health promotion.

Social Cognitive Theory for Social Marketing Research and Practice

Social Marketing and Social Change

As social marketers and change agents, our theories drive how we understand and describe problems and propose and test different solutions to them. If every social entrepreneur and change agent has their own “theory of change” - good luck with that.

The Best of Social Marketing in 2016

Social Marketing and Social Change

What are some of the best papers published in social marketing this past year? This list of 10 represent the best work I came across in journals outside of the social marketing journals - Journal of Social Marketing and Social Marketing Quarterly.

The Micro-Macro Problem in Social Marketing

Social Marketing and Social Change

"Social marketing has been presented and understood as an approach to individual behavior change in which psychological stage models, such as the transtheoretical model , are used to segment audiences, and the marketing mix is used to identify and reduce barriers or costs and increase benefits for behavior change. Both of these problems highlight the need for social change programs to adopt theoretical perspectives that are broader than individual determinants.

The Marketing Mix: Ps, Cs and Everything Else

Social Marketing and Social Change

Many social marketing academics and practitioners like to propose, argue and otherwise distract themselves from people's concerns by talking about 5, 6.(up The marketing mix is near the core of the social marketing approach.

The Marketing Mix: Ps, Cs and Everything Else

Social Marketing and Social Change

Many social marketing academics and practitioners like to propose, argue and otherwise distract themselves from people's concerns by talking about 5, 6.(up The marketing mix is near the core of the social marketing approach.

Academic Competencies for Social Marketing

Social Marketing and Social Change

What should be the minimal requirements for someone who wants to learn about and practice social marketing? These competencies are not meant to prescribe or restrict the content of academic social marketing degree programs. ACADEMIC COMPETENCIES IN SOCIAL MARKETING (September, 2014).

Science Communication and Social Marketing

Social Marketing and Social Change

Applying marketing to improve communications about social issues is an important part of social marketing for me. And, some times, theories and research in communication have lessons to be learned and applied by social marketers as well.

EAST: A Method for Applying Insights in Social Marketing Programs

Social Marketing and Social Change

Social marketers should always be on the lookout for new ideas about changing behaviors. This is the reason I spend time talking about different theories and models of behavior change. Make it Social. The social nature of these commitments is often crucial.

The Best of Social Marketing in 2012

Social Marketing and Social Change

The people who take the time to develop, write, review and publish papers on social marketing in the peer-reviewed literature are some of my heroes. As the year closes, here is my list of the top 10 papers in social marketing in 2012. Journal of Social Marketing , 2012; 2: 118-129.

Best 86

Just Vision’s Home Front

A. Fine Blog

Just Vision is documenting the courageous efforts of individuals to strive for real, peaceful, social change in the Middle East and it, and they, deserve our attention.

Storytelling Q & A

Kivi's Nonprofit Communications Blog

Q: How can we tell stories that promote community change? The concept of “community change&# (aka “systems-level change&# in social-work speak) is hard to grab on to, so we talk about our vision for the community and how the coalitions will help us get there. Much like the answer above about community change, I think you have to break the ethereal down into smaller, more real elements. Change identifying details.

Academic Competencies for Social Marketing

Social Marketing and Social Change

What should be the minimal requirements for someone who wants to learn about and practice social marketing? The good news is that with the emergence of the International Social Marketing Association , Australian Association of Social Marketing , and the European Social Marketing Association there are now platforms on which to develop consensus about these and other issues (such as the recently formulated Consensus Definition of Social Marketing ).

The Best of Social Marketing in 2016

Social Marketing and Social Change

What are some of the best papers published in social marketing this past year? This list of 10 represent the best work I came across in journals outside of the social marketing journals - Journal of Social Marketing and Social Marketing Quarterly. Hopefully these papers will expand your awareness of what is happening in social marketing theory, research and practice. The effectiveness of social marketing in global health: A systematic review.

Applying Service-Dominant Logic to Social Marketing Programs

Social Marketing and Social Change

Many social marketing programs, and most public health ones, have shied away from working with their customers or members of their priority groups. Rather, we have stuck with the ‘marketing-to’ approach that Lusch (2007) describes as one of stimulating demand through use of the 4Ps in order to get customers to purchase goods, use services or adopt behaviors, and then be satisfied with their decision, in order to meet organizational (or social) objectives.

Going Deep for Insight

Social Marketing and Social Change

They are often well-schooled in methodology, statistical analysis and the usual suspects of behavior change theories. The National Social Marketing Centre has recognized the centrality of audience insight in how it describes social marketing.

Getting Social Marketing Wrong in Health Behavior and Health Education

Social Marketing and Social Change

I often find myself asking “Where do people get these odd ideas about social marketing from?” Social marketing programs take a lot of time to plan. Social marketing is expensive to do. You have to do focus groups to do social marketing. Social marketing segments audiences to deliver tailored messages to them. Social marketing is consumer-driven. Social marketing is about reducing the barriers and costs to engaging in healthier behaviors.

Fundraising Overseas: Lost in Translation?

Fundraising Breakthroughs

Perceptions of Charitable Organizations In some countries, nongovernmental organizations and social change groups are misunderstood if not mistrusted. Greetings from beautiful Kyiv, where I’m working on a proposal for a client.

Cervix, seals and celebs: Proof Nonprofits Can Be Funny

Nonprofit Marketing Blog

Margaux O’Malley is the president and co-founder of Grand Junction Design , a Washington DC-area studio that works with nonprofits to create social change through effective websites. Those of us who are working for social change run into a lot of sensitive and challenging issues.