Kuala Lumpur & Singapore Social Media Workshop & Trip Debrief

Public Sector Marketing 2.0

By the time the first day of my 3-day KL workshop rolled around I had a basic high-level grasp of not just the city from walking around myself and being toured around by them, but of the Malay culture and various internal political and cultural issues present in Malaysia.

Social Models for Marketing: Building Communities

Social Marketing and Social Change

Responding to this fracturing of resources and talent, McKee (1991) wrote a book that he hoped would enhance the understanding of social mobilization, social marketing and community participation amongst communicators who sometimes set up unnecessary barriers between their various fields. Through these programs, community strengths and competencies should receive at least equal attention in marketing plans as do needs and barriers. Panang, Malaysia: Southbound.