Professional Photography: 4 Reasons to Invest In It

Kivi's Nonprofit Communications Blog

Also, if you’ve got an audience that raises an eyebrow at spending money on marketing, this is where you can skirt the issue. Deepen your message with good photography and chances are they won’t know if you spent money on it or not. Angela Crist.

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Affordable New Tools and Strategies for Online Activism | Network for Good Learning Center - Learn how to raise money online for your nonprofit

delicious NonprofitMarketing

If you can drive a lot of people to view a particular video that you want people to see, the video might be featured on YouTube’s homepage, leading even more people to see it. Tis the season for email marketing. We can help.

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How to Create a 90-Day Nonprofit Online Marketing Plan (Without Spending Hours On Social Media)

J Campbell Social Marketing

Established trust and credibility , grown through frequent, relevant communications throughout the year (not just emailing people to ask for money or go to an event). That leads us into the next step.

6 Ways to Train All-Org Messengers

Getting Attention

Your colleagues, board members, volunteers, and loyal donors have tremendous potential to strengthen relationships, drive participation, and raise money IF you launch this six-step training program: 1) Share a clear call to action. Flickr: Chip Griffin.

5 Keys to Unlocking the Power of Strategic Storytelling [SPONSORED WEBINAR]

Selfish Giving

Together, Bob and Jenny will be leading a FREE live webinar on September 19th at 1:30pm EDT on The Power of Strategic Storytelling. Barriers to effective storytelling. Photo via Niyam Bhushan on Flickr.

Social media study: What drives digital support for causes

Nonprofit Marketing Blog

The most common next steps are: donating money (68%), donating personal items or food (52%), attending or participating in an event (43%), and volunteering (53%).

It’s Donor Acquisition Week

The Agitator

There are two overriding reasons why acquisition is in trouble: Failure to understand and plan for the true, detailed complexities of acquisition; Unwillingness to invest the time and money needed to effectively plan, execute and analyze the actions required for a first-rate acquisition program.

CVS Embraces Behavior Economics and Social Marketing

Social Marketing and Social Change

Company Enlists Experts in Behavioral Economics and Social Marketing from Leading Universities to Study How Consumers are Influenced by Financial Incentives, Education and Communication. For example, patient non-adherence to essential chronic medications is widely recognized as a leading barrier to improving public health and a cause of increasing medical costs.

Twitter for Cause Marketers

Selfish Giving

Here’s how I’m using Twitter to develop more relationships, to promote my expertise in the field and to raise more money for causes. There are a fair number of company men and women on Twitter that I think in the long run will lead to key players and to better relationships. While I haven’t inked any pacts yet because of Twitter, and don’t expect to soon, I can see how it can be a powerful tool that evaporates barriers and bypasses gatekeepers.

Where Does 'Transparency' Fit In The New Social Media Marketing Model?

Diva Marketing Blog

In an environment where your changing avatar is accepted as your image to the world, where people exchange ideas that frequently lead to business opportunities and where 'real' friendships are formed it was important to have a few boundaries that could help establish trust. But, that doesn't lend itself too well to agencies making money. But, that doesn't lend itself too well to agencies making money.