Notes from the Digital Governance Forum (#DGF15)

Public Sector Marketing 2.0

Governments don’t lead in this era, they are following. Good question asked as to how predictive data will change the will of leaders to lead. Digital leaders have overcome organizational and disciplinary barriers. There is a strong need for some primary research into the barriers of digital democracy within government. Latin America is still behind – 55% access to the internet vs. 88% in Canada and US.

Forum 145

Part 2: Rebrand to Connect—Red Rover Tells All (Case Study)

Getting Attention

And, perhaps most importantly, that we were too close to the organization to lead this project. A: Well, our previous name was a real barrier to making and sustaining supporter and partnership relationships on many fronts. We have evolved a great deal since our founding in 1987 , having narrowed our focus over the years to focus in on a few key issues affecting companion animals in the United States and Canada, rather than addressing a wide range of animal issues internationally.

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Global internet statistics for 2018

Public Sector Marketing 2.0

Trust and user experience are traditional barriers to mobile commerce. With the popularity and constant data-driven evolution of massive online commerce platforms such as Amazon and Alibaba, user barriers have been greatly reduced. Mobile app usage is highly concentrated within the leading apps. In the USA, Canada, and France, Facebook Messenger has the top spot whereas WhatsApp has dominance over most other countries.

Social Models for Marketing: Building Communities

Social Marketing and Social Change

Yet, even by the early 1990s, we can recall where social marketing and community development components of Health Canada could not find common ground for collaboration. Responding to this fracturing of resources and talent, McKee (1991) wrote a book that he hoped would enhance the understanding of social mobilization, social marketing and community participation amongst communicators who sometimes set up unnecessary barriers between their various fields.