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3 Barriers to Integrated Marketing Success

Getting Attention

Welcome to guest blogger Joleen Ong, who is the Marketing & Publications Director at NTEN —the community of nonprofit professionals who put technology to work for their causes. Successful integrated marketing goes beyond the communications products you put out there in the world.

Clueless CEOs — Barriers To Growth, Part 4

The Agitator

Stagnant organizations are generally marked by lousy boards and clueless, or worse, arrogant CEOs. Without the leadership of an engaged, aware and willing-to-learn CEO you might as well forget about growth.

Fundraising Agencies — Barriers To Growth, Part 5

The Agitator

I decided to call out this thorny barrier to growth because I’m not alone in observing a dangerous pattern that’s emerging. A lot of what I’m about to say here will seem offensive to fundraising agencies and insensitive to their problems. I mean to be neither. Higher fees, lost respect, absence of serious innovation – all are trends that manifest themselves in the anger, frustration and angst expressed by clients over their agencies.

The Investment Paradox – Barriers To Growth, Part 2

The Agitator

There’s no question that the shortage of investment funds for fundraising is perceived as a principal barrier to growth. That sentiment was voiced by many attending the DMANF Leadership Summit last week, and it’s certainly a reason offered in a lot of the comments and email from Agitator readers. The solution to this problem may lie within your organization itself. Most charities have significant reserves. Which is no bad thing in and of itself.

Poor Or No Strategy — Barriers To Growth, Part 9

The Agitator

Look no further than how strategy is typically thought of by most nonprofits and their consultants and you’ll quickly understand why poor or no strategy is a major barrier to growth.

Social Communication and Barriers to Using It

Social Media Bird Brain

HIPAA barriers healthcare social communication Small nonprofit medicineI don't know that I've mentioned it here, but I serve as a volunteer on the Santa Cruz County Emergency Medical Care Commission, which advises our County Supervisors on emergency healthcare issues. I got interested in this area when my late husband was going through a lot of hospital visits, some of which involved ambulances and helicopters. I've continued to volunteer (as the consumer.

Barriers To Growth — Cliff Notes Edition

The Agitator

Several hundred new Agitator readers have come on board since I first launched the ‘Barriers to Growth’ series back in May. Here’s a summary of all 10 Barriers along with a link for those particular barriers in which you’re most interested.

This is not a pity party. You understand?

Wild Woman Fundraising

Have you ever stopped to consider what the barriers are for a black woman with two kids? Wow, hello hate mail! Because of my posts about being a nonprofit wage slave , and being unable to make rent on a nonprofit “salary” , someone took issue with this.

Barrier Breaking

Mission Paradox Blog

I like to think about it as a barrier breaker. My job is to identify and remove barriers that separate the people from the art.    Some of the barriers are obvious, price, description of programming, etc. Other barriers, like an overly complicated subscription order form, are less obvious. Either way, I need to identify the barriers and do what I can to remove them.

Poor Research & Undocumented Best Practices — Barriers To Growth, Part 6

The Agitator

You’d think a $300 billion industry like ours would have empirically based standards and practices readily available and accessible to all. After all, most sectors — ranging from apple growers to doctors and hospitals, and even zoos — have them. Fundraising doesn’t.

Lousy Boards — Barriers To Growth, Part 3

The Agitator

Alfred Sloan was the General Motors Chair and CEO who led GM from the 1920s through the ‘50s and grew it to become largest corporation on Earth at the time. In a board meeting at GM, Sloan asked the board about an important decision: “I take it that everyone is in basic agreement about this decision?” Everyone nodded yes. Sloan’s response: “Then I suggest we postpone the decision. Until we have some disagreement, we don’t understand the problem.”

Insufficient Collaboration — Barriers To Growth, Part 8

The Agitator

Of the more than 1 million nonprofits in the U.S., nearly 75% post annual revenues below $500,000. This leaves little or no room for the ‘science’ part of fundraising, like data analytics and predictive modeling.

Easy Excuses & Low Expectations — Barriers To Growth, Part 7

The Agitator

I’m convinced that a major barrier to most nonprofits’ growth is that there is little understanding of an organization’s true potential. As a result, far too many organizations and their consultants set their sights far too low, settling for the average given in a benchmark like Giving USA , which year after year, for the past 20 years, has estimated the growth of giving at 2% of Gross Domestic Product. The first of the Easy Excuses arises from benchmarking.

Quote of the Week: Removing Barriers

SocialButterfly

When, what they really need from us, is to help them remove the barriers blocking them from changing themselves.&#. Tags: Quote of the Week barriers change choices decisions empowerment perspective Quote

Insufficient Collaboration — Barriers To Growth, Part 8

The Agitator

Of the more than 1 million nonprofits in the U.S., nearly 75% post annual revenues below $500,000. This leaves little or no room for the ‘science’ part of fundraising, like data analytics and predictive modeling.

The Benefits Of Collaborative Fundraising

The Agitator

In Part 8 of The Agitator’s Barriers To Growth series I cited “Insufficient Collaboration” as one of the principal barriers. Of the more than 1 million nonprofits in the U.S., nearly 75% post annual revenues below $500,000. I noted that “this leaves little or no room for the ‘science’ part of fundraising like data analytics, predictive modeling and other higher cost skills that can aid in growth.” ” “It shouldn’t be this way,” I lamented.

Reader Questions: Bootstrap your nonprofit startup in 4 steps!

Wild Woman Fundraising

assessment to identify her specific barriers to independence (ie. First off, if you haven’t done it yet, please, for the love of everything, Take the survey here! If you HAVE taken the survey, very good, carry on, biscuits will be served at 3. Second: Are you in the Austin Texas Area? Do you want more donors? Yes to both questions? We have two slots left in this presentation.

Poor Or No Strategy — Barriers To Growth, Part 9

The Agitator

Look no further than how strategy is typically thought of by most nonprofits and their consultants and youll quickly understand why poor or no strategy is a major barrier to growth.

Top Two Retention Killers & What To Do About Them

The Agitator

Chapter 9 of my book, Retention Fundraising: the art and science of keeping your donors for life, focuses on ‘Barriers to Retention’ The top two barriers? The real killers? #1: 1: Silos and #2: False Attribution. Silos. Those who work in organizations with more than one department are familiar with silos. The online personnel do little to coordinate with the offline folks. Major gift officers look down on direct mail fundraisers and vice versa.

Barriers To Online Fundraising Success

The Agitator

According to a 15-question survey Convio conducted between September 2008 and October 2008 of 60 nonprofits, the most common response regarding their organization’s top barrier to success was insufficient staff. Other barriers to online success noted by those surveyed were lack of coordination, lack of education of online marketing, database issues, integration of different Web tools/technologies and intradepartmental issues.

Proof Point #3: Top Hurdles to Marketing Impact

Getting Attention

Include a realistic budget (what it will take), and clear roles and responsibilities, and you’ll be likely to bust through these barriers to real marketing impact. Proof Points : Research findings to use when advocating for the marketing approaches you know are right.

How Valid Is Your Fundraising Yardstick?

The Agitator

In Part 7 of our Barriers to Growth series, I noted that the inability or unwillingness to take a hard and realistic look at an organization’s fundraising potential represents a significant barrier to meaningful growth.

What happens when you don’t pay a living wage

Wild Woman Fundraising

5 Ways to Connect Despite Election Frenzy

Getting Attention

Every election season is a barrier to connection, with people overwhelmed by 24/7 messages from multiple campaigns via multiple channels. But connecting this fall, with a presidential campaign as contentious and bizarre as the Clinton-Trump contest, is tougher than ever.

The Idiocy Of ‘Testing’

The Agitator

One of the great barriers to growth is the idiocy of ‘testing’ Not because testing is bad, but because most fundraisers and their consultants don’t have the slightest idea what real testing is all about.

Test 28

Fundraising and Marketing Teams: Integrated or Separate But Equal?

Kivi's Nonprofit Communications Blog

We need to break down the barriers preventing fundraising and marketing staff from cooperating in order to get the best results. The advice to get rid of “silos” is nothing new.

Team 83

Part 2: Get to Stronger Supporter Relationships (Peer Guidance)

Getting Attention

not enough time) is the barrier to impact I hear most frequently from you guys. Please tell us what you’re doing to strengthen supporter relationships, and what’s in your way. Thanks! Read Part 1 here.

Infographics & Data Visualization: Not Your Grandmother’s Pie Chart – Part 1

Kivi's Nonprofit Communications Blog

Removing a Barrier to Understanding. It’s removing a barrier to understanding,” he says. Infographics are all the rage, so I asked graphic designer Julia Reich to tell us all she knows about producing them.

What’s Wrong With Your Testing?

The Agitator

As I noted in an earlier post, The Idiocy of Testing , one of the great barriers to growth in our sector is that despite the countless thousands of hours and millions of dollars spent on so-called ‘testing’, the result is navel-gazing at best and months or years of time wasted at worst. Let’s face it. Every one talks about ‘testing’ Few fundraisers and their consultants really understand what true testing means and how to conduct it.

How to Make Your Messaging More Relevant

Kivi's Nonprofit Communications Blog

Following through on the message is doable, because any obvious barriers are addressed. I’m headed to Austin, Texas today to teach a workshop I’m calling “So What and Who Cares?

What’s Wrong with Storytelling for Fundraising

iMarketSmart

By allowing an exchange of stories you break through barriers with your donors (barriers you might not have been able to penetrate otherwise). I get it! I get it! Tell stories! There’s been a lot of talk about storytelling for fundraising recently.

Starting Over #10: Understand Money

The Agitator

As part of the Agitator’s Barriers to Growth series I noted that the shortage of investment funds for fundraising is often perceived as a major hurdle.

How to Shift Giving: New Money for Good Research Released

Nonprofit Marketing Blog

In particular, the research uncovers four key barriers that are likely preventing donors from giving more to your cause: 1. So, how do you break through these barriers?

Turn Colleagues, Board, & Supporters into Powerful Year-End Fundraisers

Getting Attention

There is a way to move past this seemingly insurmountable barrier—Launch a team of messengers to be your nonprofit’s ambassadors for year end (and beyond). We’re in count down to year-end fundraising season, with its relentless pressure and never-ending to-dos. Are you banging your head against the wall yet? Joking aside, it may seem like your team’s hard work and limited resources won’t be enough. Yet you know how much you could bring in, if only…. Good news!

This Is Getting In Your Way—Strong Stories Will Help

Getting Attention

But… The way many organizations discuss their causes, approach and impact is a huge barrier to connecting. It’s a simple equation, at least theoretically. Your goal is to change how people perceive, think, and give or act around your issue or cause.

Storytelling: The First Best Thing

Fundraising 123

But there has to be a Barrier that keeps the hero from getting to the goal right away or else it's not very compelling. This introduces the barriers or obstacles the protagonist faces). There could be several barriers). Storytelling is the single most powerful communications tool you have available, bar none. But many good causes tend to have problems telling good stories even though people have been communicating through stories for thousands of years. .

17 Reasons To Fire A Board Member

The Agitator

Without question the greatest barrier to great fundraising is a lousy board. Of course issues like staff quality, the necessary funds for investment, proper organizational structure, etc. are important. But none is more important than a board. Because at the end of the day it is the board that ultimately determines the quality and culture of the organization. Whether it will be mediocre or magnificent.

6 Ways to Train All-Org Messengers

Getting Attention

3) Uncover your ambassadors’ burning questions or greatest barriers to reaching out on behalf of your organization. Flickr: Chip Griffin. The pressure is on to connect and mobilize your people as the world in which we work grows increasingly complex, crowded, and uncertain.

Challenging A Sacred Cow

The Agitator

Fix It on barriers to growth was triggered by Jay Love’s prediction that when Giving USA 2015 was released it would show that once again charitable giving in the U.S. Our recent post Stop it. would not exceed 2% of the nation’s Gross Domestic Product (GDP). Sure enough, two weeks later on June 15 th Giving USA 2015 was released and once again reported that charitable giving remained at the 2% level. The same 2% of GDP that Giving USA has reported year after year after year.

USA 14

Telling Stories that Move Donors to Give

Fundraising Coach

It was the midst of the Great Recession, and about one in ten people across the U.S. were out of work. Amadou was one of them. Unemployment benefits helped his family, for a while. But he had worked for a low wage, and his benefits were only a fraction of that—and then they ran out.