3 Barriers to Integrated Marketing Success

Getting Attention

Welcome to guest blogger Joleen Ong, who is the Marketing & Publications Director at NTEN —the community of nonprofit professionals who put technology to work for their causes. Successful integrated marketing goes beyond the communications products you put out there in the world.

Social Communication and Barriers to Using It

Social Media Bird Brain

HIPAA barriers healthcare social communication Small nonprofit medicineI don't know that I've mentioned it here, but I serve as a volunteer on the Santa Cruz County Emergency Medical Care Commission, which advises our County Supervisors on emergency healthcare issues. I got interested in this area when my late husband was going through a lot of hospital visits, some of which involved ambulances and helicopters. I've continued to volunteer (as the consumer.

Quote of the Week: Removing Barriers

SocialButterfly

When, what they really need from us, is to help them remove the barriers blocking them from changing themselves.&#. Tags: Quote of the Week barriers change choices decisions empowerment perspective Quote

Overcoming Barriers To Growth

The Agitator

If measured by the number of organizations, the nonprofit sector is growing quickly in the US. Up a whopping 47% over the past decade. But, if measured by the share of national income representing private giving to nonprofits, there’s been a decrease of 11%.

Barriers To Growth – Part 1

The Agitator

Last week, in Overcoming Barriers to Growth , I previewed the DMA Nonprofit Federation’s Leadership Summit by the same name that kicks off this Wednesday.

Clueless CEOs — Barriers To Growth, Part 4

The Agitator

Stagnant organizations are generally marked by lousy boards and clueless, or worse, arrogant CEOs. Without the leadership of an engaged, aware and willing-to-learn CEO you might as well forget about growth.

Insufficient Collaboration — Barriers To Growth, Part 8

The Agitator

Of the more than 1 million nonprofits in the U.S., nearly 75% post annual revenues below $500,000. This leaves little or no room for the ‘science’ part of fundraising, like data analytics and predictive modeling.

Insufficient Collaboration — Barriers To Growth, Part 8

The Agitator

Of the more than 1 million nonprofits in the U.S., nearly 75% post annual revenues below $500,000. This leaves little or no room for the ‘science’ part of fundraising, like data analytics and predictive modeling.

Poor Or No Strategy — Barriers To Growth, Part 9

The Agitator

Look no further than how strategy is typically thought of by most nonprofits and their consultants and you’ll quickly understand why poor or no strategy is a major barrier to growth.

Lousy Boards — Barriers To Growth, Part 3

The Agitator

Alfred Sloan was the General Motors Chair and CEO who led GM from the 1920s through the ‘50s and grew it to become largest corporation on Earth at the time. In a board meeting at GM, Sloan asked the board about an important decision: “I take it that everyone is in basic agreement about this decision?” Everyone nodded yes. Sloan’s response: “Then I suggest we postpone the decision. Until we have some disagreement, we don’t understand the problem.”

Easy Excuses & Low Expectations — Barriers To Growth, Part 7

The Agitator

I’m convinced that a major barrier to most nonprofits’ growth is that there is little understanding of an organization’s true potential. As a result, far too many organizations and their consultants set their sights far too low, settling for the average given in a benchmark like Giving USA , which year after year, for the past 20 years, has estimated the growth of giving at 2% of Gross Domestic Product. The first of the Easy Excuses arises from benchmarking.

Monthly Giving Part 3- The Great Recordkeeping and Payment Processing Barrier

The Agitator

There’s no question that solid recordkeeping and donor processing systems form an essential foundation for successful monthly giving programs.

Poor Research & Undocumented Best Practices — Barriers To Growth, Part 6

The Agitator

You’d think a $300 billion industry like ours would have empirically based standards and practices readily available and accessible to all. After all, most sectors — ranging from apple growers to doctors and hospitals, and even zoos — have them. Fundraising doesn’t.

Fundraising Agencies — Barriers To Growth, Part 5

The Agitator

I decided to call out this thorny barrier to growth because I’m not alone in observing a dangerous pattern that’s emerging. A lot of what I’m about to say here will seem offensive to fundraising agencies and insensitive to their problems. I mean to be neither. Higher fees, lost respect, absence of serious innovation – all are trends that manifest themselves in the anger, frustration and angst expressed by clients over their agencies.

The Investment Paradox – Barriers To Growth, Part 2

The Agitator

There’s no question that the shortage of investment funds for fundraising is perceived as a principal barrier to growth. That sentiment was voiced by many attending the DMANF Leadership Summit last week, and it’s certainly a reason offered in a lot of the comments and email from Agitator readers. The solution to this problem may lie within your organization itself. Most charities have significant reserves. Which is no bad thing in and of itself.

Poor Or No Strategy — Barriers To Growth, Part 9

The Agitator

Look no further than how strategy is typically thought of by most nonprofits and their consultants and youll quickly understand why poor or no strategy is a major barrier to growth.

Barriers To Online Fundraising Success

The Agitator

According to a 15-question survey Convio conducted between September 2008 and October 2008 of 60 nonprofits, the most common response regarding their organization’s top barrier to success was insufficient staff. Other barriers to online success noted by those surveyed were lack of coordination, lack of education of online marketing, database issues, integration of different Web tools/technologies and intradepartmental issues.

What happens when you don’t pay a living wage

Wild Woman Fundraising

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This is not a pity party. You understand?

Wild Woman Fundraising

Have you ever stopped to consider what the barriers are for a black woman with two kids? Wow, hello hate mail! Because of my posts about being a nonprofit wage slave , and being unable to make rent on a nonprofit “salary” , someone took issue with this.

Reader Questions: Bootstrap your nonprofit startup in 4 steps!

Wild Woman Fundraising

assessment to identify her specific barriers to independence (ie. First off, if you haven’t done it yet, please, for the love of everything, Take the survey here! If you HAVE taken the survey, very good, carry on, biscuits will be served at 3. Second: Are you in the Austin Texas Area? Do you want more donors? Yes to both questions? We have two slots left in this presentation.

3 Steps to Build a Data-Driven Organizational Culture

Fundraising Report Card

The biggest barrier to entry that I have discovered over the past 4 years isn’t being unsure what to measure, or having access to information. No, it is a lack of organizational culture that supports this new way of thinking. The post 3 Steps to Build a Data-Driven Organizational Culture appeared first on Fundraising Report Card. Culture

10 Awesome LGBTQ Organizations You Should Support This Pride Month

EveryAction

The organization also operates a Mental Health Fund for Queer and Trans People of Color, which provides financial assistance in order to increase access to mental health support and address the economic barriers many queer and trans people of color face within the healthcare system.

How Valid Is Your Fundraising Yardstick?

The Agitator

In Part 7 of our Barriers to Growth series, I noted that the inability or unwillingness to take a hard and realistic look at an organization’s fundraising potential represents a significant barrier to meaningful growth.

How to Collect Stories About Your Nonprofit [WORKSHEET]

J Campbell Social Marketing

What barriers may we face in getting this story out publicly? What’s it like being on the other side of the barrier?

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How smart speakers and voice assistants are changing the game

Public Sector Marketing 2.0

Additionally, because I have kids, I need to unlock my phone before I use the assistant which is enough of a barrier for me not to use it. It’s been six months now since I equipped my home with three Google Home Mini devices (one on each floor).

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Facebook ads may have gotten more difficult for some nonprofits as Facebook’s Issue Ads Policy Adds Barrier to Brands Jumping on Social Movements. The Bombay Club. New Orleans, LA. Happy Friday, friends!

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Global internet statistics for 2018

Public Sector Marketing 2.0

Trust and user experience are traditional barriers to mobile commerce. With the popularity and constant data-driven evolution of massive online commerce platforms such as Amazon and Alibaba, user barriers have been greatly reduced.

The Benefits Of Collaborative Fundraising

The Agitator

In Part 8 of The Agitator’s Barriers To Growth series I cited “Insufficient Collaboration” as one of the principal barriers. Of the more than 1 million nonprofits in the U.S., nearly 75% post annual revenues below $500,000. I noted that “this leaves little or no room for the ‘science’ part of fundraising like data analytics, predictive modeling and other higher cost skills that can aid in growth.” ” “It shouldn’t be this way,” I lamented.

Top Two Retention Killers & What To Do About Them

The Agitator

Chapter 9 of my book, Retention Fundraising: the art and science of keeping your donors for life, focuses on ‘Barriers to Retention’ The top two barriers? The real killers? #1: 1: Silos and #2: False Attribution. Silos. Those who work in organizations with more than one department are familiar with silos. The online personnel do little to coordinate with the offline folks. Major gift officers look down on direct mail fundraisers and vice versa.

5 Ways to Connect Despite Election Frenzy

Getting Attention

Every election season is a barrier to connection, with people overwhelmed by 24/7 messages from multiple campaigns via multiple channels. But connecting this fall, with a presidential campaign as contentious and bizarre as the Clinton-Trump contest, is tougher than ever.

Let’s Talk Business.

A Small Change

There can often be barriers to accessing decision makers to pitch the ideas listed above, but often times our Champions can be the very folks to overcome these barriers and develop partnerships. We’ve had some great responses and feedback on our recent post about finding and cultivating Champions for our agencies, and how their throwing a party can be an effective and fun way to acquire new donors.

Proof Point #3: Top Hurdles to Marketing Impact

Getting Attention

Include a realistic budget (what it will take), and clear roles and responsibilities, and you’ll be likely to bust through these barriers to real marketing impact. Proof Points : Research findings to use when advocating for the marketing approaches you know are right.

How Valid Is Your Fundraising Yardstick?

The Agitator

In Part 7 of our Barriers to Growth series, I noted that the inability or unwillingness to take a hard and realistic look at an organization’s fundraising potential represents a significant barrier to meaningful growth.

Your Questions about Building a Culture That Supports Communications?

Kivi's Nonprofit Communications Blog

Failure to connect all the dots is a major barrier to building a better culture of communications. I’m working on a new two-part webinar series for late April on building an organizational culture that supports your communications work. .

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Professional Photography: 4 Reasons to Invest In It

Kivi's Nonprofit Communications Blog

“But the Budget…” I get that if you’re doing nonprofit marketing, budget is always going to be potential barrier. “I Angela Crist. Self-proclaimed “recovering nonprofit CEO, Angela Crist, joins us again to talk about the importance of professional photography. Kristina.

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The Three Types of Nonprofit Thought Leaders

Kivi's Nonprofit Communications Blog

During that webinar, Kivi went over the 5-step process for creating a thought leadership communications plan and how to avoid common pitfalls and get past potential barriers. Watch this webinar now with a free membership.

What’s Wrong with Storytelling for Fundraising

iMarketSmart

By allowing an exchange of stories you break through barriers with your donors (barriers you might not have been able to penetrate otherwise). I get it! I get it! Tell stories! There’s been a lot of talk about storytelling for fundraising recently.

Still Time! Turn Colleagues into Powerful Year-End Fundraisers

Getting Attention

There is a way to move past this seemingly insurmountable barrier this year —Launch a team of messengers to drive your year-end campaign to a strong finish. We’re counting down to the year-end giving finish line. Are you banging your head against the wall yet? Joking aside, it may seem like your team’s hard work and limited resources aren’t enough. Yet you know how much you could bring in, if only…. Good news!

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7 Steps to Passionate Volunteer Messengers

Getting Attention

I’ll follow up with posts on each step, starting with the most productive pilot program I know: 1) Assess potential barriers to success. You face an uphill battle to recruit volunteers and retain them at ever higher and more effective levels of engagement.

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Ep216: How Whirlpool is Cleaning Up a Major Attendance Problem in Schools

Selfish Giving

Whirlpool is fighting against education inequality by installing washers and dryers in schools to remove this barrier to attendance, and give students the confidence they need and deserve to get through class each day.