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3 Barriers to Integrated Marketing Success

Getting Attention

Successful integrated marketing goes beyond the communications products you put out there in the world. Don’t forget your internal process.

Clueless CEOs — Barriers To Growth, Part 4

The Agitator

Stagnant organizations are generally marked by lousy boards and clueless, or worse, arrogant CEOs. Responses came from.

Fundraising Agencies — Barriers To Growth, Part 5

The Agitator

I decided to call out this thorny barrier to growth because I’m not alone in observing a dangerous pattern that’s emerging. A lot of what I’m about to say here will seem offensive to fundraising agencies and insensitive to their problems. I mean to be neither.

The Investment Paradox – Barriers To Growth, Part 2

The Agitator

There’s no question that the shortage of investment funds for fundraising is perceived as a principal barrier to growth. That sentiment was voiced by many attending the DMANF Leadership Summit last week, and it’s certainly a reason offered in a lot of the comments and email from Agitator readers. Most charities have significant reserves.

Poor Or No Strategy — Barriers To Growth, Part 9

The Agitator

First, what a meaningful strategy that leads to growth is NOT. The Agitator’s been on the strategy vs. tactics soapbox before. Just like good copy.

Barriers To Growth – Part 1

The Agitator

I also asked Agitator readers to weigh in with key reasons they believe inhibit growth.

Barriers To Growth — Cliff Notes Edition

The Agitator

Several hundred new Agitator readers have come on board since I first launched the ‘Barriers to Growth’ series back in May.

This is not a pity party. You understand?

Wild Woman Fundraising

Have you ever stopped to consider what the barriers are for a black woman with two kids? Wow, hello hate mail! And well, shoot man. New Zealand.

Barrier Breaking

Mission Paradox Blog

I like to think about it as a barrier breaker. My job is to identify and remove barriers that separate the people from the art.    Some of the barriers are obvious, price, description of programming, etc. Other barriers, like an overly complicated subscription order form, are less obvious. one by one?

Poor Research & Undocumented Best Practices — Barriers To Growth, Part 6

The Agitator

You’d think a $300 billion industry like ours would have empirically based standards and practices readily available and accessible to all.

Lousy Boards — Barriers To Growth, Part 3

The Agitator

Alfred Sloan was the General Motors Chair and CEO who led GM from the 1920s through the ‘50s and grew it to become largest corporation on Earth at the time. In a board meeting at GM, Sloan asked the board about an important decision: “I take it that everyone is in basic agreement about this decision?” Everyone nodded yes. Rather than.

Easy Excuses & Low Expectations — Barriers To Growth, Part 7

The Agitator

I’m convinced that a major barrier to most nonprofits’ growth is that there is little understanding of an organization’s true potential. The first of the Easy Excuses arises from benchmarking. The fundraiser tells the CEO or the board, “Well, our giving increased this year by 3% and that’s more than the.

Insufficient Collaboration — Barriers To Growth, Part 8

The Agitator

Of the more than 1 million nonprofits in the U.S., nearly 75% post annual revenues below $500,000. fundraising innovation nonprofit management premiu

Quote of the Week: Removing Barriers

SocialButterfly

When, what they really need from us, is to help them remove the barriers blocking them from changing themselves.&#. Do we see their needs?

The Benefits Of Collaborative Fundraising

The Agitator

In Part 8 of The Agitator’s Barriers To Growth series I cited “Insufficient Collaboration” as one of the principal barriers. Of the more than 1 million nonprofits in the U.S., nearly 75% post annual revenues below $500,000. ” “It shouldn’t be this way,” I lamented.

Insufficient Collaboration — Barriers To Growth, Part 8

The Agitator

Of the more than 1 million nonprofits in the U.S., nearly 75% post annual revenues below $500,000. Uncategorized fundraising innovation premium

Reader Questions: Bootstrap your nonprofit startup in 4 steps!

Wild Woman Fundraising

assessment to identify her specific barriers to independence (ie. First off, if you haven’t done it yet, please, for the love of everything, Take the survey here! If you HAVE taken the survey, very good, carry on, biscuits will be served at 3. Second: Are you in the Austin Texas Area? Do you want more donors? Yes to both questions?

Poor Or No Strategy — Barriers To Growth, Part 9

The Agitator

First, what a meaningful strategy that leads to growth is NOT. The Agitators been on the strategy vs. tactics soapbox before. Just like good copy.

Top Two Retention Killers & What To Do About Them

The Agitator

Chapter 9 of my book, Retention Fundraising: the art and science of keeping your donors for life, focuses on ‘Barriers to Retention’ The top two barriers? The real killers? #1: 1: Silos and #2: False Attribution. Silos. Those who work in organizations with more than one department are familiar with silos.

Barriers To Online Fundraising Success

The Agitator

According to a 15-question survey Convio conducted between September 2008 and October 2008 of 60 nonprofits, the most common response regarding their organization’s top barrier to success was insufficient staff. Emphasis added.]. Does everyone see the problem here? See my comments about the Greenpeace USA website from Monday.

Proof Point #3: Top Hurdles to Marketing Impact

Getting Attention

Proof Points : Research findings to use when advocating for the marketing approaches you know are right. Talk about a perennial challenge!

What happens when you don’t pay a living wage

Wild Woman Fundraising

Lauren Burke talks about living on less than minimum wage in New York, and qualifying for public housing. They’d be forced to. And us accepting less.

5 Ways to Connect Despite Election Frenzy

Getting Attention

Every election season is a barrier to connection, with people overwhelmed by 24/7 messages from multiple campaigns via multiple channels.

How Valid Is Your Fundraising Yardstick?

The Agitator

The Idiocy Of ‘Testing’

The Agitator

When in doubt, “Let’s test it” Consequently countless thousands/millions are spent and the result is vapid stargazing, at best.

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Fundraising and Marketing Teams: Integrated or Separate But Equal?

Kivi's Nonprofit Communications Blog

We need to break down the barriers preventing fundraising and marketing staff from cooperating in order to get the best results.

Team 83

Part 2: Get to Stronger Supporter Relationships (Peer Guidance)

Getting Attention

not enough time) is the barrier to impact I hear most frequently from you guys. Thanks! Read Part 1 here. I have so many competing priorities!

Infographics & Data Visualization: Not Your Grandmother’s Pie Chart – Part 1

Kivi's Nonprofit Communications Blog

Removing a Barrier to Understanding. It’s removing a barrier to understanding,” he says. Introduction. Charts. Graphs. Spreadsheets.

What’s Wrong With Your Testing?

The Agitator

As I noted in an earlier post, The Idiocy of Testing , one of the great barriers to growth in our sector is that despite the countless thousands of hours and millions of dollars spent on so-called ‘testing’, the result is navel-gazing at best and months or years of time wasted at worst. Let’s face it. Instead, most of the.

How to Make Your Messaging More Relevant

Kivi's Nonprofit Communications Blog

Following through on the message is doable, because any obvious barriers are addressed. You answer the So What? But what does that mean?

What’s Wrong with Storytelling for Fundraising

iMarketSmart

By allowing an exchange of stories you break through barriers with your donors (barriers you might not have been able to penetrate otherwise).

Turn Colleagues, Board, & Supporters into Powerful Year-End Fundraisers

Getting Attention

There is a way to move past this seemingly insurmountable barrier—Launch a team of messengers to be your nonprofit’s ambassadors for year end (and beyond). We’re in count down to year-end fundraising season, with its relentless pressure and never-ending to-dos. Are you banging your head against the wall yet? Good news! The best part?

How to Shift Giving: New Money for Good Research Released

Nonprofit Marketing Blog

In particular, the research uncovers four key barriers that are likely preventing donors from giving more to your cause: 1.

Starting Over #10: Understand Money

The Agitator

As part of the Agitator’s Barriers to Growth series I noted that the shortage of investment funds for fundraising is often perceived as a major hurdle.

This Is Getting In Your Way—Strong Stories Will Help

Getting Attention

But… The way many organizations discuss their causes, approach and impact is a huge barrier to connecting. Is this getting in your way?

Storytelling: The First Best Thing

Fundraising 123

But there has to be a Barrier that keeps the hero from getting to the goal right away or else it's not very compelling. This introduces the barriers or obstacles the protagonist faces). There could be several barriers). Storytelling is the single most powerful communications tool you have available, bar none. Once upon a time.

17 Reasons To Fire A Board Member

The Agitator

Without question the greatest barrier to great fundraising is a lousy board. Of course issues like staff quality, the necessary funds for investment, proper organizational structure, etc. are important. But none is more important than a board. Whether it will be mediocre or magnificent. Periodically, in.

6 Ways to Train All-Org Messengers

Getting Attention

3) Uncover your ambassadors’ burning questions or greatest barriers to reaching out on behalf of your organization. Flickr: Chip Griffin.

Telling Stories that Move Donors to Give

Fundraising Coach

It was the midst of the Great Recession, and about one in ten people across the U.S. were out of work. Amadou was one of them. I knew Amadou.

Challenging A Sacred Cow

The Agitator

Fix It on barriers to growth was triggered by Jay Love’s prediction that when Giving USA 2015 was released it would show that once again charitable giving in the U.S. Our recent post Stop it. would not exceed 2% of the nation’s Gross Domestic Product (GDP). The same 2% of GDP that Giving USA has reported year after year after year.

USA 12