Email Design and Technical Development in the Age of Mobile


By cutting back on unnecessary design elements, the eye-catching appeal and “stickiness” of a layout is actually increased; headlines and calls-to-action are easier to read; buttons are easier to spot; content has to spend less time competing with banner ads and alerts for attention. We recommend about 16 pixels high with at least 24 pixels of leading (the space between lines). By Jesse Kelsey and Anthony Blair-Borders.