Reporting from the World Marketing Summit
Social Marketing and Social Change
MARCH 9, 2012
The 1st World Marketing Summit held in Bangladesh this past week provided a platform for sharing ideas among representatives from corporate, government and development agencies about how marketing can create a better world. The 2 ½ day agenda was filled with over 50 presentations and more panel discussions that ranged from "Demarketing as a tool for social mobilization" to "Fostering sustainable behaviour" to "Financial innovation and its ramification for the society."