How the Benefit Concert is Shaping Philanthropy
Nonprofit Marketing Blog
AUGUST 11, 2014
Music has been one of the most powerful ways causes, celebrities, and communities can connect to raise money for serious issues. For over forty years, the benefit concert has served as one of the most popular, easily recognizable forms of aid for charitable organizations. The Concert for Bangladesh played from Madison Square Garden with ticket and recording sales helping to raise $18 million.