6 Quick Behavioral Economics Lessons for Fundraisers
Nonprofit Marketing Blog
AUGUST 26, 2015
He shared insight on how behavioral economics can affect nonprofit fundraising. Wait, what the heck is “behavioral economics”? Think about it as simply understanding the factors and situations that influence behavior and motivate people to take action. But behavioral economics isn’t only the territory of PhDs. The research: Falk (2005 ) found that illustrated cards from street children in Bangladesh increased the relative frequency of donations.