6 Quick Behavioral Economics Lessons for Fundraisers

Nonprofit Marketing Blog

He shared insight on how behavioral economics can affect nonprofit fundraising. Wait, what the heck is “behavioral economics”? Think about it as simply understanding the factors and situations that influence behavior and motivate people to take action. But behavioral economics isn’t only the territory of PhDs. The research: Falk (2005 ) found that illustrated cards from street children in Bangladesh increased the relative frequency of donations.

#INTERVIEW: Craig Lefebvre, Ph.D., Designer of Public Health & Social Change Programs, Discusses Social Marketing

Non Profit Marketing 360

When you go to Bangladesh and the developing world, they are looking at marketing as a way of addressing significant systemic problems they are facing as they move from a developing to a middle-income or developed economy. Also in breast cancer communities we’re seeing networks of women reminding each other to do their monthly self-exams. One is that we’re moving beyond using marketing just to try to change individual behavior. Craig Lefebvre, Ph.D.,

Reporting from the World Marketing Summit

Social Marketing and Social Change

The 1st World Marketing Summit held in Bangladesh this past week provided a platform for sharing ideas among representatives from corporate, government and development agencies about how marketing can create a better world. One of my favorite presentations was by Dr. Kazi Anis Ahmed of the Gemcom Group in Bangladesh and the President of Teatulia Organic Tea s that are grown in Bangladesh and are now available in Whole Foods in the US and Harrods in England [ store locator ].