American Greetings Ad for Sesame Workshop

Cause Related Marketing

Elmo’s World of Slick Cause-Related MarketingI confess I don’t have the experience abroad to judge if it’s a good idea to take Sesame Street… the 38-year-old American children’s TV show… to places like Egypt, Bangladesh, and South Africa. And I’m not sure to what degree the shows “work” in those countries.(In In fact, neither are Sesame Street’s producers. Here’s what their president and CEO Gary E.

Creating a Better World Through Marketing: The World Marketing Summit

Social Marketing and Social Change

Today I was among several thousand participants in Dhaka, Bangladesh for the first event of its kind. The summit is an initiative of the marketing guru (yes, that’s how they refer to him) Phillip Kotler with the full support of the Bangladesh government. The World Marketing Summit brings together global leaders in marketing to discuss how marketing philosophies, approaches and insights can help discover innovative solutions to global challenges.


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Next Generation of Philanthropy: Jolkona Foundation

A Small Change

One of our first partners is an organization in Bangladesh that provides artificial limbs for a little over $200. Bangladesh has 15,000 cases of amputations per year (mostly caused by traffic accidents, polio, congenital diseases, etc.) Yesterday your read about the motivation behind Jolkona Foundation and a little bit more about some what they are trying to accomplish with the ability to measure the impact of each donation.

Why “why” Matters – The Bald Truth

The Agitator

For those donors, a coloring book about what life is like in Bangladesh is irrelevant at best and counterproductive at worst. There is always a better way to segment other than resorting to the use of demographics. . I know. We’ve been down this road before. But the core reason is that demographics are an attribute of a person. At best, this attribute is a proxy for some core identity, reason for giving, or goal that a person hopes to reach with their giving.

Reporting from the World Marketing Summit

Social Marketing and Social Change

The 1st World Marketing Summit held in Bangladesh this past week provided a platform for sharing ideas among representatives from corporate, government and development agencies about how marketing can create a better world. One of my favorite presentations was by Dr. Kazi Anis Ahmed of the Gemcom Group in Bangladesh and the President of Teatulia Organic Tea s that are grown in Bangladesh and are now available in Whole Foods in the US and Harrods in England [ store locator ].

5 fabulous video tips - and videos - from YouTubers

Nonprofit Marketing Blog

This YouTuber had viewers vote on how he should help a community in Bangladesh: 3. In 2007, YouTube stars, the Vlogbrothers aka Hank and John Green, started an initiative called Project for Awesome, calling for YouTube users across the world to “take over YouTube” by creating videos that promote their favorite charities and causes. Last year Project for Awesome generated 10 million video views, raised hundreds of thousands of dollars, and was the #1 trending topic on twitter for 36 hours.

Jolkona Foundation: Measuring Impact

A Small Change

Couple of years ago, I was at a cemetery in Bangladesh paying respect to my grandfather. Jolkona Foundation has some great ideas about how to measure donor impact. I had a great opportunity to meet the founders Adnan and Nadia Mahmud (see photo below by Photo by Trevin Chow Photography, a couple of weeks ago and I was so encouraged by their vision for young philanthropists.

#INTERVIEW: Craig Lefebvre, Ph.D., Designer of Public Health & Social Change Programs, Discusses Social Marketing

Non Profit Marketing 360

When you go to Bangladesh and the developing world, they are looking at marketing as a way of addressing significant systemic problems they are facing as they move from a developing to a middle-income or developed economy. Craig Lefebvre, Ph.D., is an internationally known designer of public health and social change programs. He is chief maven of socialShift , a consulting practice, and is a Research Professor at the University of South Florida College of Public Health.

Grants for International Programs that Promote United Nations Convention on Rights of Persons with Disabilities

Seeking Grant Money Today

The second cycle of the fund's 2010 Moving Rights Forward grant program is directed at DPOs in the following countries and regions: Ghana and Uganda, Africa; Bangladesh, Asia; Ecuador, Nicaragua, and Peru, Latin America; and Cook Islands, Federated States of Micronesia, Fiji, Kiribati, Nauru, Niue, Palau, Papua New Guinea, Republic of the Marshall Islands, Samoa, Solomon Islands, Tonga, Tuvalu, and Vanuatu, Pacific Region. From The Foundation Center. [If

6 Quick Behavioral Economics Lessons for Fundraisers

Nonprofit Marketing Blog

The research: Falk (2005 ) found that illustrated cards from street children in Bangladesh increased the relative frequency of donations. Last month I had the chance to listen to Professor Judd Kessler of the Wharton School during the Ruffalo Noel Levitz Annual Fundraising Conference in Minneapolis. He shared insight on how behavioral economics can affect nonprofit fundraising. Wait, what the heck is “behavioral economics”?

12 digital fundraising trends for 2012 #2 Investment in Strategic Blogger Outreach

Giving in a Digital World

This involved taking three of the UK’s leading mummy bloggers out to visit projects in Bangladesh to see for themselves the work the charity is doing and to report-back to their readers in support for the charity’s preparation for the UN MDG summit in New York. Over the last few years, charities have increasingly got to grips with establishing a branded social media presence and starting to collect and engage with ‘Followers’ of various types.

How the Benefit Concert is Shaping Philanthropy

Nonprofit Marketing Blog

The Concert for Bangladesh played from Madison Square Garden with ticket and recording sales helping to raise $18 million. Music has been one of the most powerful ways causes, celebrities, and communities can connect to raise money for serious issues. We recently caught up with Art Taylor, president of the BBB Wise Giving Alliance , who shared his insight on why these events can be so successful for nonprofits of all sizes. Legacy of Aid: August is the Anniversary of the Benefit Concert.

Who Are You?

Marketing for Nonprofits

Check out this image on their homepage, which touts the pleasure of new bathrooms in Bangladesh. This photo is from Ahmed Rabea's photostream on Flickr. We’re building a new website at work and we’re having trouble finding our unique corporate VOICE.