American Greetings Ad for Sesame Workshop

Cause Related Marketing

Elmo’s World of Slick Cause-Related MarketingI confess I don’t have the experience abroad to judge if it’s a good idea to take Sesame Street… the 38-year-old American children’s TV show… to places like Egypt, Bangladesh, and South Africa. And I’m not sure to what degree the shows “work” in those countries.(In In fact, neither are Sesame Street’s producers. Here’s what their president and CEO Gary E.

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Creating a Better World Through Marketing: The World Marketing Summit

Social Marketing and Social Change

Today I was among several thousand participants in Dhaka, Bangladesh for the first event of its kind. The summit is an initiative of the marketing guru (yes, that’s how they refer to him) Phillip Kotler with the full support of the Bangladesh government. The World Marketing Summit brings together global leaders in marketing to discuss how marketing philosophies, approaches and insights can help discover innovative solutions to global challenges.

Next Generation of Philanthropy: Jolkona Foundation

A Small Change

One of our first partners is an organization in Bangladesh that provides artificial limbs for a little over $200. Bangladesh has 15,000 cases of amputations per year (mostly caused by traffic accidents, polio, congenital diseases, etc.) Yesterday your read about the motivation behind Jolkona Foundation and a little bit more about some what they are trying to accomplish with the ability to measure the impact of each donation.

Grants for Ghanan, Nicaraguan, and Pacific Islander Countries' Disabled Persons' Nonprofits

Seeking Grant Money Today

The second grantmaking round is directed at DPOs in Ghana, Uganda, Nicaragua, Peru, Bangladesh, and fourteen Pacific Island countries (Cook Islands, Federated States of Micronesia, Fiji, Kiribati, Nauru, Niue, Palau, Papua New Guinea, Republic of the Marshall Islands, Samoa, Solomon Islands, Tonga, Tuvalu, and Vanuatu). Applicants from Bangladesh, Peru, and Uganda can apply by invitation only. From The Foundation Center. [If

Jolkona Foundation: Measuring Impact

A Small Change

Couple of years ago, I was at a cemetery in Bangladesh paying respect to my grandfather. Jolkona Foundation has some great ideas about how to measure donor impact.

Reporting from the World Marketing Summit

Social Marketing and Social Change

The 1st World Marketing Summit held in Bangladesh this past week provided a platform for sharing ideas among representatives from corporate, government and development agencies about how marketing can create a better world. One of my favorite presentations was by Dr. Kazi Anis Ahmed of the Gemcom Group in Bangladesh and the President of Teatulia Organic Tea s that are grown in Bangladesh and are now available in Whole Foods in the US and Harrods in England [ store locator ].

How the Benefit Concert is Shaping Philanthropy

Nonprofit Marketing Blog

The Concert for Bangladesh played from Madison Square Garden with ticket and recording sales helping to raise $18 million. Music has been one of the most powerful ways causes, celebrities, and communities can connect to raise money for serious issues.

12 digital fundraising trends for 2012 #2 Investment in Strategic Blogger Outreach

Giving in a Digital World

This involved taking three of the UK’s leading mummy bloggers out to visit projects in Bangladesh to see for themselves the work the charity is doing and to report-back to their readers in support for the charity’s preparation for the UN MDG summit in New York. Over the last few years, charities have increasingly got to grips with establishing a branded social media presence and starting to collect and engage with ‘Followers’ of various types.

6 Quick Behavioral Economics Lessons for Fundraisers

Nonprofit Marketing Blog

The research: Falk (2005 ) found that illustrated cards from street children in Bangladesh increased the relative frequency of donations. Last month I had the chance to listen to Professor Judd Kessler of the Wharton School during the Ruffalo Noel Levitz Annual Fundraising Conference in Minneapolis. He shared insight on how behavioral economics can affect nonprofit fundraising. Wait, what the heck is “behavioral economics”?

Who Are You?

Marketing for Nonprofits

Check out this image on their homepage, which touts the pleasure of new bathrooms in Bangladesh. This photo is from Ahmed Rabea's photostream on Flickr. We’re building a new website at work and we’re having trouble finding our unique corporate VOICE.