American Greetings Ad for Sesame Workshop
Cause Related Marketing
MARCH 8, 2007
Elmo’s World of Slick Cause-Related MarketingI confess I don’t have the experience abroad to judge if it’s a good idea to take Sesame Street… the 38-year-old American children’s TV show… to places like Egypt, Bangladesh, and South Africa. And I’m not sure to what degree the shows “work” in those countries.(In In fact, neither are Sesame Street’s producers. Here’s what their president and CEO Gary E.