The Fundraising Rock Band

Kivi's Nonprofit Communications Blog

The Fundraising Rock Band. Fundraising is a lot like a rock band. A good program, like a good band, needs to get the right players doing the right things. Data bridges the gap between what you do and how you tell others about it in the fundraising band.

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The First Country Band of Cause Marketing?

Cause Related Marketing

If you twisted my arm today I’d say the Zac Brown Band. Marketing bands and their music these days is a whole lot different than it was when the labels did all the promotions (and took the lion's share of the revenue). Is the Zac Brown Band the best cause marketers in country music?

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And The Band Played On

The Agitator

As Roger wrote last Friday, commenting on the latest Fundraising Effectiveness Report , the nonprofit sector is losing donors faster than it’s gaining them. I’d put it more bluntly … we’re on a sinking ship. Hey, but it’s only a slow leak. At an annual net loss of ‘only’ 3%, it will take us nearly 35 years to entirely empty the bucket. Most of today’s senior fundraisers will be dead and buried well before then.

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Making Your Cause Marketing Promotion Clear and Understandable

Cause Related Marketing

Case in point: This coming weekend June 28-29 Dave Matthews Band is doing a two-day concert at the Susquehanna Bank Center in Camden, New Jersey. For the Dave Matthews Band concert in Camden the nonprofit partner is the Food Bank of South Jersey. Additional support will come from the Dave Matthews Band self-labeled seed packets which sell for $5.00 If you show up on Friday with a can of food but without a ticket, no Dave Matthews Band for you.

[PHOTOS] #12NTC is already incredible! Plus Volunteer Tips!

Wild Woman Fundraising

Extra Action Marching band @ #12NTC. The Extra Action marching band kicked it off at #12NTC. The Extra Action marching band? This is unlike any other conference I have ever been to. Lived up to its name? I got some extra action? I think I’m in a “steady”?

The Best Cause Marketing of 2011

Cause Related Marketing

The Best Cause Marketed Country Band. In September my answer was the Zac Brown Band. Marketing bands and their music these days is a whole lot different than when file sharing came along. Rock on, Zac Brown Band!

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Repurpose Your Content for Consistent Storytelling

Kivi's Nonprofit Communications Blog

I am a “one man band” and Meet Edgar allows me to build libraries and then schedule out posts as if I was paying a community manager to look after Invisible People’s social media.

Marketing Fundraising Events: The Ultimate Checklist

Kivi's Nonprofit Communications Blog

Pick your main attraction ( ex: a big ticket auction item, the headlining band ). Kerri Moore. Holding a fundraising event soon? Use these tips from Kerri Moore, Director of Marketing at Booster to get the word out. And add your tips in the comment section below ~Kristina.

I'll Take It Up With My Stakehol.uh,, Base? Umm.*Those* People

Social Media Bird Brain

Image via IsraBox MP3 Downloads (band: Incognito) A couple of years ago, Seth Godin started talking about 'tribes' and the online folks got all excited. It was an interesting concept and generated a lot of discussion. I never took to the word*, which was contextually (loosely) defined as people who gather around an idea or a leader. So it's not a term I use in my writing when talking about.

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One of the Best Campaign Messages Ever (Case Study)

Getting Attention

MN United lucked out on this one: Chan Poling—a passionate supporter of the Minnesota same-sex marriage campaign and former lead singer of 80s new wave band, The Suburbs— contacted MN United to invite the organization to use his eponymous song just as the campaign was heating up. Go ahead.

Using Sponsorship and Cause Marketing in Lieu of Advertising

Cause Related Marketing

Tags: Letters for Lyrics Pepsi CMA Awards Zac Brown Band Pepsi Refresh Dodge Ram

5 Stories Nonprofits Should Be Telling On Social Media

J Campbell Social Marketing

This small dedicated band of people went to court and go DDT banned in Long Island in 1966, and subsequently played a large role in the nationwide ban. photo credit: armadillo444 via photopin cc.

Five Reasons Why Facebook Marketing Seems So Impossible

Getting Attention

Every time you publish an update in their Newsfeed, you’re competing with birth announcements, political rants, vacation pictures and recommended bands! Guest blogger John Haydon advises nonprofits on new media marketing strategy.

4 Ways To Set Yourself Apart With the New Twitter Layout

J Campbell Social Marketing

Musicians @JohnLegend and band @weezer. Twitter is changing its look , and like it or not, your nonprofit better be ready.

How can you recognize propaganda?

Wild Woman Fundraising

Band Wagon. You’ll recognize glittering generalities, testimonials, and band wagon. With the new election cycle coming up, it might be useful for you to note some of the techniques of propaganda. What are the techniques of propaganda? Glittering Generalities. Transfer.

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Cause Marketing Lessons From Lord Stanley's Cup

Cause Related Marketing

It features a cup at the top with graduated bands or rings below that. Beneath those are five larger bands of the same size. Each of those bands has space for 13 championships. As they fill, the band at the top is removed and displayed at Hockey Hall of Fame and a new blank band is added to the bottom. The modern shape of the Cup dates from 1958 or so and the decision to remove the topmost band as the trophy filled with names started only in 1991.

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Three Essential Nonprofit Marketing Paths for 2011

Kivi's Nonprofit Communications Blog

One of the easiest ways for your nonprofit to stand out is to stop acting like a monolithic organization and start acting like a band of passionate people working toward a mutual goal.

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When to End a Cause-Related Marketing Relationship

Cause Related Marketing

Tags: Cream Breaking up the Band Sunbeam Rolling Stones Subway American Medical Association Soft Cell U2

Must Not Sleep! Must Warn Others! And other tips from fundraising hip hopistas

Wild Woman Fundraising

I knew about Mr. Lif, Common Market, Blue Scholars, Sole, and other social justice hip hop people, and I was happy to learn about a new band! So as I write another blog post at midnight, I’m reminded “Must Not Sleep! Must Warn Others!&#. Let me explain.

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Pioneers Needed.

Cause Related Marketing

It’s a founder’s day that commemorates the day an initial band of 151 settlers from the east landed in the Valley of the Great Salt Lake. Today my adopted state of Utah celebrates Pioneer Day. It’s a state holiday that we celebrate like a second ‘Fourth of July’ with pancake breakfasts, parades, BBQs, and fireworks after dark.

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Scaling Up Your Cause Marketing

Cause Related Marketing

It features a cup at the top with graduated bands or rings below that. Beneath those are five larger bands of the same size. Each of those bands has space for 13 championships. As those filled, the first option considered was to continue to add graduated bands.

March 11

Death Of A Large Presence

The Agitator

In the fundraising marching band of impressive and memorable characters Tom and I have known over the years, Bill Dixon was the Drum Major.

Five Bad Habits of Cause Marketers

Cause Related Marketing

For instance, whether the event t-shirt has ribbed band around the sleeves or what color the Town Car is that picks up the celebrity. On Monday I posted about five good habits of great cause marketers. But cause marketers. good and bad. can have bad habits too. In his terrific 2012 book The Power of Habit Pulitzer prize-winning-reporter Charles Duhigg tells about the three phase of habits: the cue, the routine or behavior, and the reward.

Here’s What Supporters “Buy” When They Donate to Charity


wearing a yellow wrist band) when it’s in-style to do so. I think buying and donating are the same. Here’s why. When I give money to a charity, I am buying: A chance to be moved by someone’s story in an emotional way.

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How the Benefit Concert is Shaping Philanthropy

Nonprofit Marketing Blog

Charities across the country have seen great success with smaller scale benefit concerts ranging from high school bands to regional bands. A benefit with local bands and resources combined with a coordinated effort between multiple nonprofits may be a good option for some charities.

Do you have people from the community you help on your board?

Wild Woman Fundraising

Otherwise it is, at best, a band-aid. I’ve written before about how quotas for women on our boards can help change the face of management, and how naive aid to africa is misplaced. Today I’m responding to Lucy Bernholz at Philanthropy 2173.

Day in the Life of a Nonprofit Communicator – Lauren Lawson-Zilai

Kivi's Nonprofit Communications Blog

He is best known as the other half of the band, Sugarland. Lauren Lawson-Zilai. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. . Would YOU like to be featured in this series?

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A list of mobile apps that I use regularly

Public Sector Marketing 2.0

A few of my favourites were sadly unavailable in the Google Play store (Adobe Create and Garage Band come to mind). I received a few emails recently asking me about my favourite mobile apps.

Your Official 17NTC Local's Guide to DC


Created by Eric Hilton of Thievery Corporation, a popular local dc band, this bar and restaurant is an ode to the late and great Marvin Gaye. We're just a few weeks away from one of the most highly-anticipated nonprofit conferences of the year and, seeing as it will be hosted in Washington, DC, our team wanted to share some favorite local spots to eat, drink, and enjoy the sights while visiting for 17NTC. Check out the list below and make sure to read the travel tips at the end!

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The Exposure Checklist

Mission Paradox Blog

 Consider a band being asked to perform for free.   - Buy band merchandise.  If you do the band gig but you don't have the materials to sell ready to go and a strategy for selling them then that's a loss. 

Improve Your Marketing Effectiveness Via the Mobile Web

Kivi's Nonprofit Communications Blog

Americans from every walk of life, location and demographic are jumping on the Smartphone band-wagon. Tonia Zampieri. More and more of your supporters and program participants are using their smartphones to look at your website and to read the emails you send them.

Play the Tape All the Way to the End and Other Advice on How to Make Better Decisions!

Marketing for Nonprofits

NO, this is not a post about 80s bands! YES, I am betraying my age! But I LOVE this advice from one of my wonderful friends and wanted to share it with you. If you want to make better decisions for your organization, career, or family, " play the tape all the way to the end."

Food Trucks R Coming! Conversation with James DiSabation, Roxy Gourmet Grilled Cheese

Diva Marketing Blog

Guess they liked the Boston focus and brothers from Boston who grilled cheese sandwiches and were in a rock band. . The tat pays homage to Blood For Blood a favorite Roxy Boston band. "Amazing bread does great things for the world. Great bread is inspiring." - James DiSabation.

Fairy Tale Fundraising

The Agitator

I’m looking forward to joining a small, bright band of nonprofit execs, consultants, editors and other assorted members of our fundraising tribe on May 9 th in Philadelphia for Fundraising Success magazine’s first Engage Conference. The format of the conference is quite different from the usual DMA, AFP, DMFA gatherings. First of all, it’s deliberately small so folks can actually discuss the subject matter and do some serious networking.

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Book Reviews: With Charity for All VS. Charity Case

Wild Woman Fundraising

4 Disney Lessons to Transform Your Donor Retention

Fundraising Coach

Whether it''s upgrading from a theme park ticket to a "park hopper" or trading pins or getting bling for the new "Magic Bands," the opportunities to give money are smooth and relatively easy. I''m just finishing up another family trip to Walt Disney World.

Social Media Impacts The Trust of People Not In Our Digital Networks

Diva Marketing Blog

Often these people don't belong to our merry band of of Follwers, Likes, Friends, Connects, Pinees, or well. Sometimes the smart people can be the most naive when it comes to social media and social networks.

A Fabulous Facebook Welcome: Arts of Life

Fundraising 123

I want to talk about The Arts of Life Band! I was pleasantly surprised by a message I received from Arts of Life , a Chicago-based nonprofit I recen tly " Liked " on Facebook: "Hi Caryn! Thank you for ''Liking'' The Arts of Life!

3 Cause-Related Superbowl Ads that Made My Spine Tingle

Selfish Giving

It was the music, which is from one of my favorite shows, HBO’s Band of Brothers. On Sunday night I was busy pinning cause-related Superbowl ads on this Pinterest board.

Three Reports To Note

The Agitator

… everything from health monitoring bands to Google Glass. A few reports have accumulated on my desktop that I’d like to pass along for weekend browsing.