The Fundraising Rock Band
Kivi's Nonprofit Communications Blog
SEPTEMBER 7, 2011
The Fundraising Rock Band. Fundraising is a lot like a rock band. A good program, like a good band, needs to get the right players doing the right things. Whether you’re raising funds through direct mail, online, or any other medium, the drums of your fundraising band are the production: Getting it produced, printed and mailed right. There isn’t that much glamour in the back of the band, but if you don’t get it right, everything else falls apart.