Trending Sources

Are You Getting Paid the National Average?

Kivi's Nonprofit Communications Blog

Right now, based on the preliminary data, the average salary for nonprofit communications staff is around $56,000.

Statistical Averages Versus Fundraising Reality

The Agitator

Carrie takes a closer look at ‘industry benchmarks’ and observes that benchmarking averages have a certain, but limited, utility. Roger and I appreciate when Agitator readers share real world data and experience with others in the fundraising community.

Quick quiz: What’s the average charitable gift online?

Nonprofit Marketing Blog

Their numbers are similar to what we’re seeing with the Network for Good online giving index : More and more nonprofits are engaging with supporters online, and average gifts are in the $100 range.

Why failing to focus on major and planned gifts can be so dangerous

iMarketSmart

But remember, these gifts are huge (average around $57,000). For decades, it’s been abundantly clear that a very small number of people have been and continue to be responsible for most of the money charities collect each year. .

Reader Questions: How can you measure if your mailings are working?

Wild Woman Fundraising

And yes, using a big list that includes lapsed donors would drag your averages down. That’s a headscratcher all right! Recently I asked my fantastic, dedicated, smart group of people who subscribe to my enewsletter , “What do you want to know more about?”

Average Online Gift Last Year, $97

Fundraising Breakthroughs

From a new study on nonprofit advocacy activity online by M+R Strategic Services and Advocacy Institute: A Rise in Online Fundraising: Despite modest online donation rates, by September 2005, online annual fundraising totals increased by 40 percent on average from the year before, likely driven (in part) by the public's overwhelming response to the Asian tsunami disaster. Participating organizations averaged $2.5 million in online donations last year, with a $97 average gift.

Even fundraisers can “get schooled” by a 4th-grade teacher

iMarketSmart

These days you can’t be average. Average efforts deliver average results. If you want to raise more major gifts and generate planned gifts: Be exceptional. Be innovative. Deliver more value than is expected of you. Use new media channels.

Concentric circles

iMarketSmart

The gift sizes have not been disclosed but let’s assume they meet the organization’s average gift size of $40,000. marketing Planned Giving Planned giving Planned Giving Marketing strategy Uncategorized ask average gift size Board planned gift smartTraditional planned giving marketing theory talks about concentric circles a lot. Start with your Board, then major donors, and keep going outward toward the least qualified prospects.

New Email Study Reveals Nonprofit Spam Rates Soared in 2016

EveryAction

In 2016, the average amount of nonprofit emails that went to spam on #GivingTuesday jumped to 36 percen t, seriously hindering campaigns on the biggest giving day of the year.

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Social Media Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Average Facebook and Twitter communities grew by 30% and 81%, respectively. The M+R report, which studied larger organizations, saw an average of 31,473 fans on Facebook, whereas Blackbaud and Common Knowledge report an average community size of over 8,000 fans. To help sort out where you should be, M+R says for every 1,000 members of an email list, the average nonprofit had 103 Facebook fans, 29 Twitter followers and 12 mobile subscribers. Nonprofits averaged 2.5

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How Often Should We Email, Mail, Post.

Kivi's Nonprofit Communications Blog

Need some averages to start the discussion? We get questions all the time about the frequency with which nonprofits should be communicating.

2016 Portrait of a Nonprofit Communications Director [Infographic]

Kivi's Nonprofit Communications Blog

Average annual salaries for communications directors and coordinators (see full report for data by organization size). Download your copy of the full 2016 Nonprofit Communications Trends Report here! Today we are sharing the second of two infographics for this year’s trends report. ( Here’s the first one, on communications channels, frequency and teams. ). See below to discover: How many communications directors and coordinators plan to leave their jobs in the next two years.

How to calculate how much revenue you could have with a mid-level donor migration plan to inspire major gifts

iMarketSmart

X 2.55% or.0255 which is the average migration you should realize with a mid-level program (To arrive at this figure I simply took the average between.2% 7% and subtracted it from 3.25%, the average of 3% and 3.5%). = __.

The Perfect Employer for a Nonprofit Communications Director

Kivi's Nonprofit Communications Blog

Religious organizations are most likely to retain their communications staff (even though the pay is below average), where associations and arts/culture organizations are more likely to lose them sooner. Is there such a thing as the perfect job? Maybe, maybe not.

Online Fundraising Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

The average online monthly gift amount was $31.96, with Performing Arts orgs receiving an average monthly gift of $63.22 and Public Broadcasting Stations averaging only $14.56. On average, nonprofits increased their dollars raised online by 19% from 2010 to 2011.

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Proof that planned gifts increase annual giving revenue

iMarketSmart

What he found was the following: The average annual gift among those studied increased by 75% ($3,171) after making a planned gift. We really need to thank our lucky stars for Dr. Russell James!

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Increase In Online Giving Presents Nonprofits With Great Opportunity

J Campbell Social Marketing

Interesting points to consider: The average online gift is $89. The average value of a Facebook fan is $214.81 (over 12 months). Get excited – online giving is definitely on the rise! But, it’s important to manage your expectations.

Good News For A Friday

The Agitator

And it turns out that, as an industry, the nonprofit sector generates the highest open rates, with an average of 29%. Within the nonprofit sector, this study unfortunately only breaks out religious organisations which lead the way with 38% average open rates, and then medical services/associations at 32%. Just saw a brief analysis from Constant Contact of what gets emails opened.

What Really Happened on #GivingTuesday Last Year? This.

Kivi's Nonprofit Communications Blog

Online Average Gift Amounts Exceed $100 for Most Organizations. Is Giving Tuesday just a blip? A giving day only big nonprofits can pull off? Something to skip? According to a new Giving Tuesday report by Blackbaud , Giving Tuesday has definitely made a dent in online giving. Take a look.

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New Data: Nonprofit Online Marketing and Fundraising Trends in 2015

Kivi's Nonprofit Communications Blog

Nonprofits are reaching more people, but their average donation is smaller. The average online one-time gift was $104 and monthly gifts were $23 for participants in our study last year.

Routine vs. WOW!

The Agitator

I’m just saying that each day you probably endure heaps of ‘average’ experiences. Average products, average services, average interactions. Unless you’re Caitlyn Jenner or Barack Obama, is this the way your day full of experiences generally goes? Routine, routine, routine, routine, routine, routine, routine, routine, routine, WOW! Routine, routine, routine, routine, routine, routine, routine, routine, routine, routine, WOW!

Powerful Segmentation Ideas for Year-End Online Fundraising Campaigns

Kivi's Nonprofit Communications Blog

” Segmenting your email list to deliver the right message to the right audience at the right time will help you and your nonprofit get better fundraising results – more new donors, more renewals, more monthly donors and higher average gifts. Are all your email subscribers the same?

Revealed! The Secret Ingredient For Email Marketing

The Agitator

According to Mediapost reporting on a study by Yesmail , emails seent on Saturdays generate 60% higher-than-average conversion rates. The secret ingredient? Weekends!

How to Raise Your E-Newsletter Open Rate [Results from Our Experiment]

Kivi's Nonprofit Communications Blog

From mid-September to mid-December, we raised the open rate to an average of 17% — a great improvement over 11%. Our open rate soared to an average of 27% — not including one week when we forgot to suppress those people from the mailing.

What are nonprofits doing with social media? Six interesting stats

Nonprofit Marketing Blog

Here are six key findings: • 98% have a Facebook page with an average community size of over 8k fans. Average Facebook and Twitter communities grew by 30% and 81%, respectively. Average value of a Facebook Like is $214.81 It’s the week of studies!

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The number one reason why you aren’t getting your share of dollars from donor advised funds

iMarketSmart

Add to that the fact that the average donor-advised fund for Single-Issue charities holds $230,375. Community Foundation DAF’s average $420,155 and DAF’s at National Charities average $230,375.

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First Returns Indicate Record-Shattering #GivingTuesday 2016 Results

Kivi's Nonprofit Communications Blog

Online average gift amount exceeded $126. First thing’s first – if you participated, how was YOUR #GivingTueday ? Share your results, frustrations, celebrations and ruminations in the comments section. Next, WHOA.

We Want You Back! How to Re-Engage Inactive Email Supporters

Kivi's Nonprofit Communications Blog

According to M+R Benchmarks, on average, about 24% of subscribers are considered inactive. Image: [link]. You’re losing email subscribers. Every month. All year long. They unsubscribe. They bounce. They stop responding.

Ask a Volunteer!

iMarketSmart

The study also found that “ wealthy donors who volunteered in 2013 gave 73 percent more on average than those who did not volunteer ($76,572 compared to $44,137). According to the 2014 U.S.

How Big Should Your Communications Team Be?

Kivi's Nonprofit Communications Blog

We did not ask about average budget size, but have heard from enough people who want that data that we will work on it next time. Need some helping making the case for more communications staff?

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Pro Tip – Check How Easy Your Text Is to Read in Word

Kivi's Nonprofit Communications Blog

Your average supporter can be college educated and have a great grasp on the English language, but she probably still doesn’t want to think too hard when reading about your organization. What are your average scores? (If

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Online Video Grows, Driven By Mobile

The Agitator

The latest figures from comScore show that online video viewing continues its upward trajectory — 87% of the US internet audience watched online video in September 2013, consuming 46 billion content videos (average length, 5.1 billion ad views (average length, 40 seconds).

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An Example Of How To Fundraise With Nonprofit Infographics

J Campbell Social Marketing

Blogs that use infographics grow in traffic an average of 12% more than those that do not. photo credit: peddhapati via photopin cc. Infographics are taking the world by storm!

Improving Your Presentations

The Agitator

The average American can listen to a speech given at 210 words per minute without losing comprehension. Your Morning Factoids : 32 million American adults are illiterate. An additional 21% (about 50 million) read below the 5 th grade level.

It’s Never Too Early To Start Your Year-End Fundraising Campaigns

J Campbell Social Marketing

Donations jump 163% in December, and the average gift size increases by 36%! September is the ideal time to begin your end-of-year fundraising campaign. So what are you waiting for? This neat infographic from Salsa Labs features details about end-of-year giving and more.

Online Fundraising Continues to Grow

Kivi's Nonprofit Communications Blog

An increase in gift count and average gift size primarily drove fundraising gains. Of those that grew fundraising in 2010, 88% saw an increase in the number of gifts and the average gift size grew more than $8 in 2010.

Try this one phrase in your next appeal

Wild Woman Fundraising

The researchers looked at the size of the donation amounts and happily found that there was no difference in average donation for the control and the experiment group. Are you wondering how to make your nonprofit appeals more persuasive? Try this one simple phrase. Even a penny will help.

Just Released: The Digital Giving Index

Nonprofit Marketing Blog

The rate of growth and size of average gifts vary from channel to channel. Donors’ average gifts are also higher on branded giving pages: 12% smaller average gifts on giving portals. 20-30% smaller average gifts on generic giving pages.

Animals rule the Facebook nonprofit kingdom

Nonprofit Marketing Blog

Overall fan page growth of nonprofit Facebook pages was also massive – with nonprofits on average having 70% more Facebook fans by the end of 2011 than the beginning.

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6 Things You Must Discuss In Your Year-End Online Fundraising Planning

Kivi's Nonprofit Communications Blog

If you’ve got a campaign or two under your belt and are looking to add a layer, consider shooting for other goals like recruiting a certain number of new donors, securing a certain percentage of renewals, signing up XX many monthly donors, or increasing average gift size. December is coming.

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