Average annual salaries for communications directors and coordinators (see full report for data by organization size). Download your copy of the full 2016 Nonprofit Communications Trends Report here! Today we are sharing the second of two infographics for this year’s trends report. ( Here’s the first one, on communications channels, frequency and teams. ). See below to discover: How many communications directors and coordinators plan to leave their jobs in the next two years. MORE
Average gift. I would advocate looking at gifts-to-pay back : cost to acquire divided by average gift. Average gift. The donors in panel B will have to give one gift on average to make the acquisition investment worth it. The ones in panel A will have to average 1.5 MORE
We did not ask about average budget size, but have heard from enough people who want that data that we will work on it next time. Need some helping making the case for more communications staff? MORE
I’m just saying that each day you probably endure heaps of ‘average’ experiences. Average products, average services, average interactions. Unless you’re Caitlyn Jenner or Barack Obama, is this the way your day full of experiences generally goes? Routine, routine, routine, routine, routine, routine, routine, routine, routine, WOW! Routine, routine, routine, routine, routine, routine, routine, routine, routine, routine, WOW! MORE
” Segmenting your email list to deliver the right message to the right audience at the right time will help you and your nonprofit get better fundraising results – more new donors, more renewals, more monthly donors and higher average gifts. Are all your email subscribers the same? MORE
The average online monthly gift amount was $31.96, with Performing Arts orgs receiving an average monthly gift of $63.22 and Public Broadcasting Stations averaging only $14.56. On average, nonprofits increased their dollars raised online by 19% from 2010 to 2011. MORE
Tracy cites two reports, one a cross-industry study and one focused on nonprofits , which converge on the exact same number regarding average annual employee turn over. As Tracy notes, 19% is just an average, with some organizations. I’m thinking about this recent article in NonProfitPRO — Does the Nonprofit Industry Have an Employment Problem? — by Tracy Vanderneck. MORE
Carrie takes a closer look at ‘industry benchmarks’ and observes that benchmarking averages have a certain, but limited, utility. Roger and I appreciate when Agitator readers share real world data and experience with others in the fundraising community. MORE
In 2016, the average amount of nonprofit emails that went to spam on #GivingTuesday jumped to 36 percen t, seriously hindering campaigns on the biggest giving day of the year. MORE
The gift sizes have not been disclosed but let’s assume they meet the organization’s average gift size of $40,000. marketing Planned Giving Planned giving Planned Giving Marketing strategy Uncategorized ask average gift size Board planned gift smartTraditional planned giving marketing theory talks about concentric circles a lot. Start with your Board, then major donors, and keep going outward toward the least qualified prospects. MORE
Fundraising strategy average donor retention rate 2016 best practices for fundraising best practices for planned giving charity blog cultivation for major gifts cultivation for planned giving donor cultivation donor qualification questions donor retention best practices donor retention rate formula donor retention strategies first time donor retention rate Philanthropy philanthropy blog qualifying major gift prospects Strategy what is a good donor retention rate MORE
The “ marketing ” vendor said they garner these email stats for their clients: Average email open rate = 21%. Average readership rate = 14%. Average opt-out rate = 2%. MORE
Religious organizations are most likely to retain their communications staff (even though the pay is below average), where associations and arts/culture organizations are more likely to lose them sooner. Is there such a thing as the perfect job? Maybe, maybe not. MORE
Right now, based on the preliminary data, the average salary for nonprofit communications staff is around $56,000. MORE
is over, one about how being average will send you to the bottom of the pile, one about knowing your brand. Komen foundation averageBuck Jones With Big Hat via Fine Art America I've got several articles whirling round in my head. One of them about how Social Media 1.0 I've been thinking of them in relation to being an introvert, and I'm also thinking about the way the Planned Parenthood/Susan G. Komen debacle played. MORE
X 2.55% or.0255 which is the average migration you should realize with a mid-level program (To arrive at this figure I simply took the average between.2% 7% and subtracted it from 3.25%, the average of 3% and 3.5%). = __. MORE
Their numbers are similar to what we’re seeing with the Network for Good online giving index : More and more nonprofits are engaging with supporters online, and average gifts are in the $100 range. MORE
The average ranking among the 600+ nonprofits that have participated so far is 3.3 MORE
On today’s episode we discuss our second set of listener submitted questions. This time on if the approach to public and private school fundraising is different and how to determine what fundraising marketing channels to focus on. You can have your question discussed on the show by emailing me – tim@imarketsmart.com. The post Private vs. Public Schools and Marketing Channels (EF-0014) appeared first on MarketSmart, LLC |. MORE
Fundraising average donor retention rate 2017 best practices for fundraising charity blog donor attrition donor cultivation donor retention and stewardship donor retention best practices donor retention definition donor retention statistics donor retention strategies how to retain donors major gift fundraising Philanthropy philanthropy blog StrategyThe market/sector has been ‘flooded’ with people talking about donor retention for many years now. MORE
The problem is, it's something that average, mediocre, businesses do, particularly when that market rate is so low. They would know that if they can afford to pay people $42,000 in a market that is averaging $30,000. An average, mediocre business would dismiss the idea out of hand because they don't know how to afford it. From Sept. You hear it all the time. Nonprofit arts organizations would run better if they "thought more like a business." MORE
But remember, these gifts are huge (average around $57,000). For decades, it’s been abundantly clear that a very small number of people have been and continue to be responsible for most of the money charities collect each year. . MORE
The finding: the average […]. Our Little Known Commonality – Perhaps fifteen years ago audience research funded by the Corporation for Public Broadcasting produced a an unexpected finding. It caused a strong reaction among PubRadio Insiders – disbelief, amusement, skepticism, initial rejection. And then acknowledgement grew and the new insight proved PubRadio was on the right public-service track. MORE
By ‘upgrade’ I of course mean increase average gift … increase the average gifts of what you might consider ‘low dollar’ donors … increase the number of donors entering the mid-level or mid-value tier … and increase the number of folks moving up to major donor ranks. There’s no better time than the year-end giving period to significantly upgrade your donors. MORE
Online Average Gift Amounts Exceed $100 for Most Organizations. Is Giving Tuesday just a blip? A giving day only big nonprofits can pull off? Something to skip? According to a new Giving Tuesday report by Blackbaud , Giving Tuesday has definitely made a dent in online giving. Take a look. MORE
Average Facebook and Twitter communities grew by 30% and 81%, respectively. The M+R report, which studied larger organizations, saw an average of 31,473 fans on Facebook, whereas Blackbaud and Common Knowledge report an average community size of over 8,000 fans. To help sort out where you should be, M+R says for every 1,000 members of an email list, the average nonprofit had 103 Facebook fans, 29 Twitter followers and 12 mobile subscribers. Nonprofits averaged 2.5 MORE
No one likes getting cold calls and you probably don’t like making them. MORE
And yes, using a big list that includes lapsed donors would drag your averages down. That’s a headscratcher all right! Recently I asked my fantastic, dedicated, smart group of people who subscribe to my enewsletter , “What do you want to know more about?” MORE
According to Mediapost reporting on a study by Yesmail , emails seent on Saturdays generate 60% higher-than-average conversion rates. The secret ingredient? Weekends! MORE
For every 1,000 email addresses, nonprofits had an average of 474 Facebook fans, 186 Twitter followers, and 41 Instagram followers. No, you’re not wrong about engagement on Facebook – on average, each post a nonprofit made on Facebook only reached 7% of its fans. MORE
Average open rate. Average click rate. Average donation rate. Average unsubscribe rate. Email performance per message (number sent, open rate, click rate, action rate, unsure rate, total raised, average donation, number of donations). Image source: https://flic.kr/p/4fUsNL. MORE
What he found was the following: The average annual gift among those studied increased by 75% ($3,171) after making a planned gift. We really need to thank our lucky stars for Dr. Russell James! MORE
On average, 1.2% For every 1,000 email subscribers, the average organization has 428 Facebook fans , 141 Twitter followers , and 39 Instagram followers. J ust 8% of a nonprofit’s Facebook fans viewed an average post. MORE
These days you can’t be average. Average efforts deliver average results. If you want to raise more major gifts and generate planned gifts: Be exceptional. Be innovative. Deliver more value than is expected of you. Use new media channels. MORE
Above average fundraisers have developed the ability to create and deliver value where the donor has never thought to look for it. The post The single difference between above average and below average fundraisers appeared first on MarketSmart, LLC |. MORE
Need some averages to start the discussion? We get questions all the time about the frequency with which nonprofits should be communicating. MORE
“What’s your average?” Nonprofits usually know their overall average donation size. But when it comes to major gifts things get tricky because before the average amount can be determined, the organization has to first determine what qualifies as a major gift. MORE
The problem is, it's something that average, mediocre, businesses do. They would know that if they can afford to pay people $42,000 in a market that is averaging $30,000. An average, mediocre business would dismiss the idea out of hand because they don't know how to afford it. You hear it all the time. Nonprofit arts organizations would run better if they "thought more like a business." MORE
Not really. Not much. Look, many browsers automatically open emails these days. That warps the metrics. Instead of asking about open rates, you should be asking more important questions such as: Do our donors engage with our emails? Do they click on them? Do they go to the web page? MORE
Add to that the fact that the average donor-advised fund for Single-Issue charities holds $230,375. Community Foundation DAF’s average $420,155 and DAF’s at National Charities average $230,375. MORE
This chart shows a weighted average where 2 is “a limited amount of time” and 3 is a “moderate amount of time.” MORE
From a new study on nonprofit advocacy activity online by M+R Strategic Services and Advocacy Institute: A Rise in Online Fundraising: Despite modest online donation rates, by September 2005, online annual fundraising totals increased by 40 percent on average from the year before, likely driven (in part) by the public's overwhelming response to the Asian tsunami disaster. Participating organizations averaged $2.5 million in online donations last year, with a $97 average gift. MORE
Average ranking for nonprofit communications effectiveness was 3.3 On average, nonprofits post to Facebook and Twitter 7 times a week and Instagram twice a week. MORE
Average Related Topics 
iMarketSmart
MAY 4, 2018
Above average fundraisers have developed the ability to create and deliver value where the donor has never thought to look for it. The post The single difference between above average and below average fundraisers appeared first on MarketSmart, LLC |.
iMarketSmart
SEPTEMBER 25, 2017
“What’s your average?” Nonprofits usually know their overall average donation size. But when it comes to major gifts things get tricky because before the average amount can be determined, the organization has to first determine what qualifies as a major gift.
Kivi's Nonprofit Communications Blog
NOVEMBER 30, 2016
Right now, based on the preliminary data, the average salary for nonprofit communications staff is around $56,000.
The Agitator
APRIL 2, 2014
Carrie takes a closer look at ‘industry benchmarks’ and observes that benchmarking averages have a certain, but limited, utility. Roger and I appreciate when Agitator readers share real world data and experience with others in the fundraising community.
iMarketSmart
MAY 2, 2018
Not really. Not much. Look, many browsers automatically open emails these days. That warps the metrics. Instead of asking about open rates, you should be asking more important questions such as: Do our donors engage with our emails? Do they click on them? Do they go to the web page?
iMarketSmart
MARCH 19, 2018
Fundraising average donor retention rate 2017 best practices for fundraising charity blog donor attrition donor cultivation donor retention and stewardship donor retention best practices donor retention definition donor retention statistics donor retention strategies how to retain donors major gift fundraising Philanthropy philanthropy blog StrategyThe market/sector has been ‘flooded’ with people talking about donor retention for many years now.
iMarketSmart
OCTOBER 12, 2017
On today’s episode we discuss our second set of listener submitted questions. This time on if the approach to public and private school fundraising is different and how to determine what fundraising marketing channels to focus on. You can have your question discussed on the show by emailing me – tim@imarketsmart.com. The post Private vs. Public Schools and Marketing Channels (EF-0014) appeared first on MarketSmart, LLC |.
Nonprofit Marketing Blog
SEPTEMBER 19, 2011
Their numbers are similar to what we’re seeing with the Network for Good online giving index : More and more nonprofits are engaging with supporters online, and average gifts are in the $100 range.
Fundraising Breakthroughs
JULY 6, 2006
From a new study on nonprofit advocacy activity online by M+R Strategic Services and Advocacy Institute: A Rise in Online Fundraising: Despite modest online donation rates, by September 2005, online annual fundraising totals increased by 40 percent on average from the year before, likely driven (in part) by the public's overwhelming response to the Asian tsunami disaster. Participating organizations averaged $2.5 million in online donations last year, with a $97 average gift.
iMarketSmart
OCTOBER 18, 2017
Fundraising strategy average donor retention rate 2016 best practices for fundraising best practices for planned giving charity blog cultivation for major gifts cultivation for planned giving donor cultivation donor qualification questions donor retention best practices donor retention rate formula donor retention strategies first time donor retention rate Philanthropy philanthropy blog qualifying major gift prospects Strategy what is a good donor retention rate
iMarketSmart
DECEMBER 9, 2015
But remember, these gifts are huge (average around $57,000). For decades, it’s been abundantly clear that a very small number of people have been and continue to be responsible for most of the money charities collect each year. .
Social Media Bird Brain
FEBRUARY 7, 2012
is over, one about how being average will send you to the bottom of the pile, one about knowing your brand. Komen foundation averageBuck Jones With Big Hat via Fine Art America I've got several articles whirling round in my head. One of them about how Social Media 1.0 I've been thinking of them in relation to being an introvert, and I'm also thinking about the way the Planned Parenthood/Susan G. Komen debacle played.
iMarketSmart
JULY 24, 2012
The gift sizes have not been disclosed but let’s assume they meet the organization’s average gift size of $40,000. marketing Planned Giving Planned giving Planned Giving Marketing strategy Uncategorized ask average gift size Board planned gift smartTraditional planned giving marketing theory talks about concentric circles a lot. Start with your Board, then major donors, and keep going outward toward the least qualified prospects.
Wild Woman Fundraising
AUGUST 30, 2012
And yes, using a big list that includes lapsed donors would drag your averages down. That’s a headscratcher all right! Recently I asked my fantastic, dedicated, smart group of people who subscribe to my enewsletter , “What do you want to know more about?”
Kivi's Nonprofit Communications Blog
JANUARY 18, 2018
Average ranking for nonprofit communications effectiveness was 3.3 On average, nonprofits post to Facebook and Twitter 7 times a week and Instagram twice a week.
iMarketSmart
AUGUST 10, 2016
X 2.55% or.0255 which is the average migration you should realize with a mid-level program (To arrive at this figure I simply took the average between.2% 7% and subtracted it from 3.25%, the average of 3% and 3.5%). = __.
iMarketSmart
AUGUST 29, 2016
These days you can’t be average. Average efforts deliver average results. If you want to raise more major gifts and generate planned gifts: Be exceptional. Be innovative. Deliver more value than is expected of you. Use new media channels.
Kivi's Nonprofit Communications Blog
DECEMBER 15, 2016
Average open rate. Average click rate. Average donation rate. Average unsubscribe rate. Email performance per message (number sent, open rate, click rate, action rate, unsure rate, total raised, average donation, number of donations). Image source: https://flic.kr/p/4fUsNL.
Kivi's Nonprofit Communications Blog
JANUARY 7, 2016
Need some averages to start the discussion? We get questions all the time about the frequency with which nonprofits should be communicating.
iMarketSmart
DECEMBER 14, 2015
Add to that the fact that the average donor-advised fund for Single-Issue charities holds $230,375. Community Foundation DAF’s average $420,155 and DAF’s at National Charities average $230,375.
Kivi's Nonprofit Communications Blog
MAY 2, 2017
On average, 1.2% For every 1,000 email subscribers, the average organization has 428 Facebook fans , 141 Twitter followers , and 39 Instagram followers. J ust 8% of a nonprofit’s Facebook fans viewed an average post.
The Agitator
MAY 1, 2018
Average gift. I would advocate looking at gifts-to-pay back : cost to acquire divided by average gift. Average gift. The donors in panel B will have to give one gift on average to make the acquisition investment worth it. The ones in panel A will have to average 1.5
The Agitator
SEPTEMBER 22, 2016
According to Mediapost reporting on a study by Yesmail , emails seent on Saturdays generate 60% higher-than-average conversion rates. The secret ingredient? Weekends!
NonProfit Branding
SEPTEMBER 5, 2016
The finding: the average […]. Our Little Known Commonality – Perhaps fifteen years ago audience research funded by the Corporation for Public Broadcasting produced a an unexpected finding. It caused a strong reaction among PubRadio Insiders – disbelief, amusement, skepticism, initial rejection. And then acknowledgement grew and the new insight proved PubRadio was on the right public-service track.
Kivi's Nonprofit Communications Blog
MAY 2, 2018
For every 1,000 email addresses, nonprofits had an average of 474 Facebook fans, 186 Twitter followers, and 41 Instagram followers. No, you’re not wrong about engagement on Facebook – on average, each post a nonprofit made on Facebook only reached 7% of its fans.
EveryAction
MAY 15, 2017
In 2016, the average amount of nonprofit emails that went to spam on #GivingTuesday jumped to 36 percen t, seriously hindering campaigns on the biggest giving day of the year.
Kivi's Nonprofit Communications Blog
JANUARY 6, 2016
Average annual salaries for communications directors and coordinators (see full report for data by organization size). Download your copy of the full 2016 Nonprofit Communications Trends Report here! Today we are sharing the second of two infographics for this year’s trends report. ( Here’s the first one, on communications channels, frequency and teams. ). See below to discover: How many communications directors and coordinators plan to leave their jobs in the next two years.
Kivi's Nonprofit Communications Blog
JANUARY 11, 2016
Religious organizations are most likely to retain their communications staff (even though the pay is below average), where associations and arts/culture organizations are more likely to lose them sooner. Is there such a thing as the perfect job? Maybe, maybe not.
Kivi's Nonprofit Communications Blog
MAY 16, 2012
The average online monthly gift amount was $31.96, with Performing Arts orgs receiving an average monthly gift of $63.22 and Public Broadcasting Stations averaging only $14.56. On average, nonprofits increased their dollars raised online by 19% from 2010 to 2011.
iMarketSmart
MAY 9, 2016
What he found was the following: The average annual gift among those studied increased by 75% ($3,171) after making a planned gift. We really need to thank our lucky stars for Dr. Russell James!
Kivi's Nonprofit Communications Blog
NOVEMBER 23, 2016
The average ranking among the 600+ nonprofits that have participated so far is 3.3
Kivi's Nonprofit Communications Blog
JULY 2, 2015
Online Average Gift Amounts Exceed $100 for Most Organizations. Is Giving Tuesday just a blip? A giving day only big nonprofits can pull off? Something to skip? According to a new Giving Tuesday report by Blackbaud , Giving Tuesday has definitely made a dent in online giving. Take a look.
The Agitator
MAY 22, 2017
Tracy cites two reports, one a cross-industry study and one focused on nonprofits , which converge on the exact same number regarding average annual employee turn over. As Tracy notes, 19% is just an average, with some organizations. I’m thinking about this recent article in NonProfitPRO — Does the Nonprofit Industry Have an Employment Problem? — by Tracy Vanderneck.
Kivi's Nonprofit Communications Blog
APRIL 18, 2012
Average Facebook and Twitter communities grew by 30% and 81%, respectively. The M+R report, which studied larger organizations, saw an average of 31,473 fans on Facebook, whereas Blackbaud and Common Knowledge report an average community size of over 8,000 fans. To help sort out where you should be, M+R says for every 1,000 members of an email list, the average nonprofit had 103 Facebook fans, 29 Twitter followers and 12 mobile subscribers. Nonprofits averaged 2.5
iMarketSmart
APRIL 13, 2015
The “ marketing ” vendor said they garner these email stats for their clients: Average email open rate = 21%. Average readership rate = 14%. Average opt-out rate = 2%.
The Agitator
OCTOBER 10, 2017
By ‘upgrade’ I of course mean increase average gift … increase the average gifts of what you might consider ‘low dollar’ donors … increase the number of donors entering the mid-level or mid-value tier … and increase the number of folks moving up to major donor ranks. There’s no better time than the year-end giving period to significantly upgrade your donors.
Kivi's Nonprofit Communications Blog
NOVEMBER 29, 2016
This chart shows a weighted average where 2 is “a limited amount of time” and 3 is a “moderate amount of time.”
Kivi's Nonprofit Communications Blog
JANUARY 20, 2016
We did not ask about average budget size, but have heard from enough people who want that data that we will work on it next time. Need some helping making the case for more communications staff?
The Agitator
JUNE 2, 2015
I’m just saying that each day you probably endure heaps of ‘average’ experiences. Average products, average services, average interactions. Unless you’re Caitlyn Jenner or Barack Obama, is this the way your day full of experiences generally goes? Routine, routine, routine, routine, routine, routine, routine, routine, routine, WOW! Routine, routine, routine, routine, routine, routine, routine, routine, routine, routine, WOW!
Kivi's Nonprofit Communications Blog
OCTOBER 20, 2016
” Segmenting your email list to deliver the right message to the right audience at the right time will help you and your nonprofit get better fundraising results – more new donors, more renewals, more monthly donors and higher average gifts. Are all your email subscribers the same?
INDUSTRY INSIGHTS YOUR PEERS ARE READING
139 
Let's personalize your content