The single difference between above average and below average fundraisers

iMarketSmart

Above average fundraisers have developed the ability to create and deliver value where the donor has never thought to look for it. The post The single difference between above average and below average fundraisers appeared first on MarketSmart, LLC |. Related Posts: >>Value. Donor Offer Value Checklist. LIKE THIS BLOG POST? LEAVE YOUR COMMENTS BELOW AND/OR SHARE IT WITH YOUR PEERS!

Are You Getting Paid the National Average?

Kivi's Nonprofit Communications Blog

Right now, based on the preliminary data, the average salary for nonprofit communications staff is around $56,000. For the second year in a row, we are asking nonprofit communications directors and coordinators to share their salaries with us, so we can provide some benchmarks for you in your conversations about your own compensation. The salary question is part of the 2017 Nonprofit Communications Trends Report Survey , which closes on Friday, December 2. .

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Statistical Averages Versus Fundraising Reality

The Agitator

Carrie takes a closer look at ‘industry benchmarks’ and observes that benchmarking averages have a certain, but limited, utility. In her recent post, Benchmarks: Averages can be Mean , Carrie comments: “‘Industry Benchmarks’ are (at least to me) always interesting and often useful for: convincing your boss (or CEO, or Board, etc.) Roger and I appreciate when Agitator readers share real world data and experience with others in the fundraising community.

How big is the average major gift?

iMarketSmart

“What’s your average?” Nonprofits usually know their overall average donation size. But when it comes to major gifts things get tricky because before the average amount can be determined, the organization has to first determine what qualifies as a major gift. To make it easier on fundraisers, we provided ranges from which they could select their average. The post How big is the average major gift?

Do email open rates matter?

iMarketSmart

Fundraising association email open rates average email open rate 2017 average email open rates higher education best practices for fundraising charity blog Email Marketing email marketing benchmarks by industry 2017 email open rates 2017 marketing benchmarks 2017 nonprofit email open rates Philanthropy philanthropy blog what is a good click to open rateNot really. Not much. Look, many browsers automatically open emails these days. That warps the metrics.

Better Then Average

Mission Paradox Blog

The problem is, it's something that average, mediocre, businesses do. They would know that if they can afford to pay people $42,000 in a market that is averaging $30,000. An average, mediocre business would dismiss the idea out of hand because they don't know how to afford it. You hear it all the time.    Nonprofit arts organizations would run better if they "thought more like a business."

Paradox Top Seven: Better Then Average

Mission Paradox Blog

The problem is, it's something that average, mediocre, businesses do, particularly when that market rate is so low. They would know that if they can afford to pay people $42,000 in a market that is averaging $30,000. An average, mediocre business would dismiss the idea out of hand because they don't know how to afford it. From Sept. You hear it all the time.    Nonprofit arts organizations would run better if they "thought more like a business."

Private vs. Public Schools and Marketing Channels (EF-0014)

iMarketSmart

On today’s episode we discuss our second set of listener submitted questions. This time on if the approach to public and private school fundraising is different and how to determine what fundraising marketing channels to focus on. You can have your question discussed on the show by emailing me – tim@imarketsmart.com. The post Private vs. Public Schools and Marketing Channels (EF-0014) appeared first on MarketSmart, LLC |.

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Is donor retention really where you should focus your time and money?

iMarketSmart

Fundraising average donor retention rate 2017 best practices for fundraising charity blog donor attrition donor cultivation donor retention and stewardship donor retention best practices donor retention definition donor retention statistics donor retention strategies how to retain donors major gift fundraising Philanthropy philanthropy blog StrategyThe market/sector has been ‘flooded’ with people talking about donor retention for many years now.

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Average Online Gift Last Year, $97

Fundraising Breakthroughs

From a new study on nonprofit advocacy activity online by M+R Strategic Services and Advocacy Institute: A Rise in Online Fundraising: Despite modest online donation rates, by September 2005, online annual fundraising totals increased by 40 percent on average from the year before, likely driven (in part) by the public's overwhelming response to the Asian tsunami disaster. Participating organizations averaged $2.5 million in online donations last year, with a $97 average gift.

Donor retention and donor qualification go together like peas in a pod

iMarketSmart

Fundraising strategy average donor retention rate 2016 best practices for fundraising best practices for planned giving charity blog cultivation for major gifts cultivation for planned giving donor cultivation donor qualification questions donor retention best practices donor retention rate formula donor retention strategies first time donor retention rate Philanthropy philanthropy blog qualifying major gift prospects Strategy what is a good donor retention rate

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Why failing to focus on major and planned gifts can be so dangerous

iMarketSmart

But remember, these gifts are huge (average around $57,000). Fundraising Major Giving Planned Giving 80/20 rule average gift size best practices for planned giving cultivation for planned giving fundraising tips giftgiving Lead Generation major gift fundraising online marketing pareto principle philanthropy blog the 80/20 rule

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All Hat, No Cattle in Social Media

Social Media Bird Brain

is over, one about how being average will send you to the bottom of the pile, one about knowing your brand. Komen foundation averageBuck Jones With Big Hat via Fine Art America I've got several articles whirling round in my head. One of them about how Social Media 1.0 I've been thinking of them in relation to being an introvert, and I'm also thinking about the way the Planned Parenthood/Susan G. Komen debacle played.

Concentric circles

iMarketSmart

The gift sizes have not been disclosed but let’s assume they meet the organization’s average gift size of $40,000. marketing Planned Giving Planned giving Planned Giving Marketing strategy Uncategorized ask average gift size Board planned gift smartTraditional planned giving marketing theory talks about concentric circles a lot. Start with your Board, then major donors, and keep going outward toward the least qualified prospects.

Quick quiz: What’s the average charitable gift online?

Nonprofit Marketing Blog

Their numbers are similar to what we’re seeing with the Network for Good online giving index : More and more nonprofits are engaging with supporters online, and average gifts are in the $100 range. Nearly $92, says Network for Good partner Convio in a new infographic summarizing their findings on online outreach.

13 Secrets of Holiday Fundraising Online | Online Fundraising & Nonprofit Marketing Resources & Tips | Network for Good Learning Center - Learn how to raise money online for your nonprofit

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Email: First Name: Last Name: 13 Secrets of Holiday Fundraising Online Print this Article By Katya Andresen: Nov 26, 2007 Average: 3.4 Tis the season for email marketing. We can help. Fundraising Social Networking Web Site 101 Email 101 Donor Databases Nonprofit Marketing Training Network for Good provides easy and affordable online fundraising services. Visit our website to learn more. Subscribe to our weekly Online Fundraising & Nonprofit Marketing Tips Newsletter.

3 Simple Fundraising Metrics for Nonprofits (and How to Calculate Them)

iMarketSmart

Annual Average Gift ($). Spotting trends in average gift size can speak volumes to the state of your organization’s fundraising health and strategy. Instead of calculating average gift per donor, this business would calculate average transaction amount per costumer. To increase the average transaction amount per costumer. You can employ similar tactics to boost your average contribution amount.

What Email Spam Rates Mean for Your #GivingTuesday Fundraising Campaign

EveryAction

Between 2016 and 2017, spam rates rose for nonprofits across the board, averaging at 24.16% for the year. Lessons from 2017 On Giving Tuesday in 2017, nonprofits sent an average of the 3.29 emails, and the average spam rate for nonprofit fundraising appeals remained high, at 20.34%. With an average of 3.29

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The State of Nonprofit Donor Retention (And What To Do About It)

EveryAction

According to the 2 018 Fundraising Effectiveness Survey Report , the average donor retention rate was 45.5% The chart below illustrates the fluctuations in average donor retention over time: Nonprofits continue to lose donors at an alarming rate, catching them in a losing cycle of constantly spending time and money on costly donor acquisition, only to lose most of that investment. As a general rule, retaining existing donors costs less than acquiring new ones.

Our Little Known Commonality (& why is this a secret?)

NonProfit Branding

The finding: the average […]. Our Little Known Commonality – Perhaps fifteen years ago audience research funded by the Corporation for Public Broadcasting produced a an unexpected finding. It caused a strong reaction among PubRadio Insiders – disbelief, amusement, skepticism, initial rejection. And then acknowledgement grew and the new insight proved PubRadio was on the right public-service track.

New Email Study Reveals Nonprofit Spam Rates Soared in 2016

EveryAction

In 2016, the average amount of nonprofit emails that went to spam on #GivingTuesday jumped to 36 percen t, seriously hindering campaigns on the biggest giving day of the year. The average organization could be leaving up to approximately $24,500 on the table annually , simply because its fundraising emails never landed in an inbox. The state of nonprofit fundraising is undeniably digital, but aside from opens and clicks, do you really understand what's happening to your emails?

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6 Nonprofit Email Marketing Resolutions for 2020

J Campbell Social Marketing

Blackbaud found that on average, nonprofits receive donations from 18.4% Some of the key metrics found in their analysis of nonprofit emails: The average open rate is 20.39%. The average click-to-open rate is 12.99%. The average bounce rate is 1.09%. Did you know that nonprofits annually lose an average of nearly $15,000 because of fundraising solicitations intercepted by spam filters, according to a study conducted by Every Action ? .

Even fundraisers can “get schooled” by a 4th-grade teacher

iMarketSmart

These days you can’t be average. Average efforts deliver average results. If you want to raise more major gifts and generate planned gifts: Be exceptional. Be innovative. Deliver more value than is expected of you. Use new media channels. Deliver content that is entertaining and provides value. Make your donors (or, in this case… 4th grade students) feel good. Take it from Mr. Reed, a first-year 4th-grade teacher in Chicago.

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How to calculate how much revenue you could have with a mid-level donor migration plan to inspire major gifts

iMarketSmart

X 2.55% or.0255 which is the average migration you should realize with a mid-level program (To arrive at this figure I simply took the average between.2% 7% and subtracted it from 3.25%, the average of 3% and 3.5%). = __. Next, take the number you just got and multiply it by your average major gift amount ($). = __ $ you could realize by implementing a mid-level migration plan.

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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

EveryAction

The average size of a monthly gift received from an email appeal is now $18. Of the nonprofits that reported spending on digital ads, the average level of investment was $0.05 A nonprofit with annual online revenue of $10 million might average $500,000 in digital ads. On average, 38% of donors who made an online gift to a nonprofit in 2016 made an online gift again to that nonprofit in 2017, demonstrating that donor retention is a constant challenge for nonprofits.

Why You Should Start Creating a Mid-Level Donor Program ASAP

EveryAction

The mid-level donor category stretches between your organization's largest average donor and the smallest major donor. If your organization’s average gift is around $200 and your major gifts team handles donors who give $5,000 and more, then your mid-level donors are those who make contributions between $350 and $4,999. By focusing a little extra energy on your mid-level donors, you can raise more money and create a quality pipeline for your major gifts officers.

Where, When and How People Open Email

Kivi's Nonprofit Communications Blog

The average time spent reading an email is 13.4 Here are two other engagement stats for you: Average print rate: 0.32% (1 email is printed for every 313 opens) Average forward rate: 0.59% (1 email is forwarded for every 170 opens). Litmus is out with a new update to its State of Email Engagement Report. Here are a few interesting findings from their research on more than 10 billion emails worldwide. Where People Open Email.

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The Secret Metric Killing Nonprofit Fundraising (And What To Do About It)

EveryAction

In 2017, the average spam rate for nonprofit fundraising emails was 24.16%, meaning that only three quarters of sent emails even reached supporters' inboxes. To illustrate the financial impact of this, we calculated the fundraising difference for a nonprofit with a list size of 100,000 using industry benchmarks for open rate, click rate, page completion rate, and average donation size. The average nonprofit meeting this criteria lost $29,613.59

The 80-20 Rule is DEAD!

iMarketSmart

Meanwhile, 70% of nonprofit revenue (on average) comes from just.7% It’s no longer 80-20 but, rather, 70/.7. According to our research, tons of nonprofits spend most of their fundraising budget on efforts focused on acquiring low dollar donors. Yet they only make up 7% of all donation revenue year after year. of their donor base. Don’t believe me? Go here: www.fundraisingreportcard.com. I realize that organizations need to acquire new donors.

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The 6 Scariest Monsters Nonprofit Fundraisers Are Facing This Halloween

EveryAction

Unfortunately, despite growing list sizes and an increasing average number of sends, spam rates also grew. average spam rate for nonprofit fundraising emails was 24.16%, meaning that only three quarters of sent emails even reached supporters' inboxes. This October 31 st , it’s not ghosts and ghouls that most nonprofit fundraisers are worried about.

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2016 Nonprofit Email Deliverability Study: Spam Still Costing Nonprofits Thousands

EveryAction

The good news is that this is a slight improvement over last year, when average losses were more in the tens-of-thousands range. Unfortunately, the data reveals that, while lower than last year, the average rate at which emails end up in junk folders (over 7 percent) amounts to nonprofits losing over $1,000 for each percentage of emails going to spam , which is certainly more than they can afford.

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3 Things You Can Learn From $58B in Donations

iMarketSmart

Increasing average donation amount. This can only mean one thing, average donation amounts are going up. Live Benchmarks confirms this, measuring a 6.56% increase in average donation amount from 2017 to 2018. If you had $58B, you would be among some interesting company. 58B represents more wealth than Larry Page and Michael Bloomberg, but not enough to surpass Warren Buffett, Bill Gates, and Jeff Bezos.

Tips for Integrating Pokemon Go Into Your Nonprofit Client's Marketing Strategy

Exactask Marketing

Users spend an average of 26 minutes a day in-app. Pokémon Go has quickly become the most used app of all-time, with over 100 million new downloads in a little more than a month. To put that in perspective, that's more time than users spend daily on Facebook. All of this means marketing with Pokémon Go is a great tool for nonprofits aiming to reach millennials. Millenials Marketing

How to Set a Manageable Social Media Posting Schedule

J Campbell Social Marketing

An average of 4.75 Sure, there are best practices (like this blog) and there is available data telling you what the average person does online, how much time they spend, and when they log on. As a nonprofit marketer for a small organization, you wear many hats. . Between answering emails, attending meetings, coordinating events, and more, who has time to maintain more than one social media account?

The number one reason why you aren’t getting your share of dollars from donor advised funds

iMarketSmart

Add to that the fact that the average donor-advised fund for Single-Issue charities holds $230,375. Community Foundation DAF’s average $420,155 and DAF’s at National Charities average $230,375. Just keep in mind that those averages might be warped a bit by some very large accounts. According to Fidelity Charitable , most donor-advised fund account holders included or will include a bequest in their estate plans.

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How Long Will That 64% Open Rate Last?

Kivi's Nonprofit Communications Blog

Back then, newsletter sends to our Hot segment, which was about 25% of our email list, had an average open rate of 64% ! The average for the Warm segment (about 21% of our list) was 30% — still very good.

3 Quick Tips on Creating Social Media Video that Stands Out

J Campbell Social Marketing

A Tweet with a video in it is six times more likely to be retweeted than just an image Buffer studied 880 million Facebook posts in 2017 and found that video posts have the highest average engagement and twice the level of engagement of other post types on average YouTube is the world’s second most popular search engine (after Google), with 400 hours of footage uploaded every minute.

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Optimized Mobile Donations Now with Apple Pay

EveryAction

Organizations such as the Romero Institute and World Central Kitchen see well above average mobile conversions. Mobile is an increasingly valuable medium for nonprofits. According to the M+R Benchmarks Reports , in 2018 mobile accounted for 48% of all traffic to nonprofit websites. Despite this increase in mobile traffic, up from 44% last year, mobile users accounted for just 30% of gifts, and 21% of revenue. Part of this can be chalked up to the conversion rates on mobile.

What We Learned About Digital Engagement from the 2019 M+R Benchmarks Report

EveryAction

In fact, M+R found that, “on average, 37% of donors who made an online gift to a nonprofit in 2017 made an online gift again to that nonprofit in 2018. Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. This year's report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media's peer-to-peer fundraising for nonprofits.

Social Media Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Average Facebook and Twitter communities grew by 30% and 81%, respectively. The M+R report, which studied larger organizations, saw an average of 31,473 fans on Facebook, whereas Blackbaud and Common Knowledge report an average community size of over 8,000 fans. To help sort out where you should be, M+R says for every 1,000 members of an email list, the average nonprofit had 103 Facebook fans, 29 Twitter followers and 12 mobile subscribers. Nonprofits averaged 2.5

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Join John Haydon’s Online Book Launch Party!

J Campbell Social Marketing

Your donor retention, average gift size, and lifetime value will all reach new heights. Please join us for the virtual book launch for Donor CARE on Wednesday, March 18th! You can purchase your copy (or copies!) on Amazon right now: Donor Care: How to Keep Donors Coming Back after the First Gift. John Haydon was one of the most sought-after digital marketing experts for nonprofits and charities.

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There’s No Such Thing as “Email Readership”

iMarketSmart

The “ marketing ” vendor said they garner these email stats for their clients: Average email open rate = 21%. Average readership rate = 14%. Average opt-out rate = 2%. There’s a very well-known planned giving marketing vendor running around talking about “email readership.” ” Here’s what I mean. One of my pals sent me the following.

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What’s the difference between data and information?

Mission Minded

And it included this fun fact: “We estimate this survey will take on average between 42 minutes and 5 hours 36 minutes to complete.” The other day, Jennie and I received a letter from the U.S. Department of Commerce. The letter requested that we help with the 2017 Economic Census by participating in a survey. ” […]. The post What’s the difference between data and information? appeared first on Mission Minded.