The single difference between above average and below average fundraisers

iMarketSmart

Above average fundraisers have developed the ability to create and deliver value where the donor has never thought to look for it. The post The single difference between above average and below average fundraisers appeared first on MarketSmart, LLC |.

Are You Getting Paid the National Average?

Kivi's Nonprofit Communications Blog

Right now, based on the preliminary data, the average salary for nonprofit communications staff is around $56,000.

How big is the average major gift?

iMarketSmart

“What’s your average?” Nonprofits usually know their overall average donation size. But when it comes to major gifts things get tricky because before the average amount can be determined, the organization has to first determine what qualifies as a major gift.

Statistical Averages Versus Fundraising Reality

The Agitator

Carrie takes a closer look at ‘industry benchmarks’ and observes that benchmarking averages have a certain, but limited, utility. Roger and I appreciate when Agitator readers share real world data and experience with others in the fundraising community.

Do email open rates matter?

iMarketSmart

Not really. Not much. Look, many browsers automatically open emails these days. That warps the metrics. Instead of asking about open rates, you should be asking more important questions such as: Do our donors engage with our emails? Do they click on them? Do they go to the web page?

Is donor retention really where you should focus your time and money?

iMarketSmart

Fundraising average donor retention rate 2017 best practices for fundraising charity blog donor attrition donor cultivation donor retention and stewardship donor retention best practices donor retention definition donor retention statistics donor retention strategies how to retain donors major gift fundraising Philanthropy philanthropy blog StrategyThe market/sector has been ‘flooded’ with people talking about donor retention for many years now.

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Private vs. Public Schools and Marketing Channels (EF-0014)

iMarketSmart

On today’s episode we discuss our second set of listener submitted questions. This time on if the approach to public and private school fundraising is different and how to determine what fundraising marketing channels to focus on. You can have your question discussed on the show by emailing me – tim@imarketsmart.com. The post Private vs. Public Schools and Marketing Channels (EF-0014) appeared first on MarketSmart, LLC |.

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Quick quiz: What’s the average charitable gift online?

Nonprofit Marketing Blog

Their numbers are similar to what we’re seeing with the Network for Good online giving index : More and more nonprofits are engaging with supporters online, and average gifts are in the $100 range.

Average Online Gift Last Year, $97

Fundraising Breakthroughs

From a new study on nonprofit advocacy activity online by M+R Strategic Services and Advocacy Institute: A Rise in Online Fundraising: Despite modest online donation rates, by September 2005, online annual fundraising totals increased by 40 percent on average from the year before, likely driven (in part) by the public's overwhelming response to the Asian tsunami disaster. Participating organizations averaged $2.5 million in online donations last year, with a $97 average gift.

Why failing to focus on major and planned gifts can be so dangerous

iMarketSmart

But remember, these gifts are huge (average around $57,000). For decades, it’s been abundantly clear that a very small number of people have been and continue to be responsible for most of the money charities collect each year. .

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Donor retention and donor qualification go together like peas in a pod

iMarketSmart

Fundraising strategy average donor retention rate 2016 best practices for fundraising best practices for planned giving charity blog cultivation for major gifts cultivation for planned giving donor cultivation donor qualification questions donor retention best practices donor retention rate formula donor retention strategies first time donor retention rate Philanthropy philanthropy blog qualifying major gift prospects Strategy what is a good donor retention rate

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All Hat, No Cattle in Social Media

Social Media Bird Brain

is over, one about how being average will send you to the bottom of the pile, one about knowing your brand. Komen foundation averageBuck Jones With Big Hat via Fine Art America I've got several articles whirling round in my head. One of them about how Social Media 1.0 I've been thinking of them in relation to being an introvert, and I'm also thinking about the way the Planned Parenthood/Susan G. Komen debacle played.

Concentric circles

iMarketSmart

The gift sizes have not been disclosed but let’s assume they meet the organization’s average gift size of $40,000. marketing Planned Giving Planned giving Planned Giving Marketing strategy Uncategorized ask average gift size Board planned gift smartTraditional planned giving marketing theory talks about concentric circles a lot. Start with your Board, then major donors, and keep going outward toward the least qualified prospects.

Reader Questions: How can you measure if your mailings are working?

Wild Woman Fundraising

And yes, using a big list that includes lapsed donors would drag your averages down. That’s a headscratcher all right! Recently I asked my fantastic, dedicated, smart group of people who subscribe to my enewsletter , “What do you want to know more about?”

13 Secrets of Holiday Fundraising Online | Online Fundraising & Nonprofit Marketing Resources & Tips | Network for Good Learning Center - Learn how to raise money online for your nonprofit

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Email: First Name: Last Name: 13 Secrets of Holiday Fundraising Online Print this Article By Katya Andresen: Nov 26, 2007 Average: 3.4 Tis the season for email marketing. We can help.

New Email Study Reveals Nonprofit Spam Rates Soared in 2016

EveryAction

In 2016, the average amount of nonprofit emails that went to spam on #GivingTuesday jumped to 36 percen t, seriously hindering campaigns on the biggest giving day of the year.

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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

EveryAction

The average size of a monthly gift received from an email appeal is now $18. Of the nonprofits that reported spending on digital ads, the average level of investment was $0.05 A nonprofit with annual online revenue of $10 million might average $500,000 in digital ads. On average, 38% of donors who made an online gift to a nonprofit in 2016 made an online gift again to that nonprofit in 2017, demonstrating that donor retention is a constant challenge for nonprofits.

Even fundraisers can “get schooled” by a 4th-grade teacher

iMarketSmart

These days you can’t be average. Average efforts deliver average results. If you want to raise more major gifts and generate planned gifts: Be exceptional. Be innovative. Deliver more value than is expected of you. Use new media channels.

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Download the 2018 Nonprofit Communications Trends Report #NPCOMM2018

Kivi's Nonprofit Communications Blog

Average ranking for nonprofit communications effectiveness was 3.3 On average, nonprofits post to Facebook and Twitter 7 times a week and Instagram twice a week.

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How to calculate how much revenue you could have with a mid-level donor migration plan to inspire major gifts

iMarketSmart

X 2.55% or.0255 which is the average migration you should realize with a mid-level program (To arrive at this figure I simply took the average between.2% 7% and subtracted it from 3.25%, the average of 3% and 3.5%). = __.

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All the Cool Kids Will Be Holding EOY Campaign Debriefs. Will You?

Kivi's Nonprofit Communications Blog

Average open rate. Average click rate. Average donation rate. Average unsubscribe rate. Email performance per message (number sent, open rate, click rate, action rate, unsure rate, total raised, average donation, number of donations). Image source: https://flic.kr/p/4fUsNL.

2016 Nonprofit Email Deliverability Study: Spam Still Costing Nonprofits Thousands

EveryAction

The good news is that this is a slight improvement over last year, when average losses were more in the tens-of-thousands range.

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Our Little Known Commonality (& why is this a secret?)

NonProfit Branding

The finding: the average […]. Our Little Known Commonality – Perhaps fifteen years ago audience research funded by the Corporation for Public Broadcasting produced a an unexpected finding. It caused a strong reaction among PubRadio Insiders – disbelief, amusement, skepticism, initial rejection. And then acknowledgement grew and the new insight proved PubRadio was on the right public-service track.

How Often Should We Email, Mail, Post.

Kivi's Nonprofit Communications Blog

Need some averages to start the discussion? We get questions all the time about the frequency with which nonprofits should be communicating.

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The number one reason why you aren’t getting your share of dollars from donor advised funds

iMarketSmart

Add to that the fact that the average donor-advised fund for Single-Issue charities holds $230,375. Community Foundation DAF’s average $420,155 and DAF’s at National Charities average $230,375.

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What’s the difference between data and information?

Mission Minded

And it included this fun fact: “We estimate this survey will take on average between 42 minutes and 5 hours 36 minutes to complete.” The other day, Jennie and I received a letter from the U.S. Department of Commerce. The letter requested that we help with the 2017 Economic Census by participating in a survey. ” […]. The post What’s the difference between data and information? appeared first on Mission Minded.

GET YOUR METRICS! New M+R Nonprofits Benchmarks Has Data on Nonprofit Email, Web, Social & Ads

Kivi's Nonprofit Communications Blog

On average, 1.2% For every 1,000 email subscribers, the average organization has 428 Facebook fans , 141 Twitter followers , and 39 Instagram followers. J ust 8% of a nonprofit’s Facebook fans viewed an average post.

These 5 Website Mistakes Could be Costing You Donors

EveryAction

By incorporating mobile-responsive design into their websites, nonprofits can increase their donations by 126% on average. Online giving has seen consistent year over year growth, but 66% of nonprofits are worried that they are missing out on opportunities for digital fundraising.

Global internet statistics for 2018

Public Sector Marketing 2.0

Average daily internet usage has surpassed 6 h ours. The average internet user spends around 6 hours each day using the internet. The monthly mobile data used by the average smartphone user globally is 2.9GB and 7.1GB in North America.

Proof that planned gifts increase annual giving revenue

iMarketSmart

What he found was the following: The average annual gift among those studied increased by 75% ($3,171) after making a planned gift. We really need to thank our lucky stars for Dr. Russell James!

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Revealed! The Secret Ingredient For Email Marketing

The Agitator

According to Mediapost reporting on a study by Yesmail , emails seent on Saturdays generate 60% higher-than-average conversion rates. The secret ingredient? Weekends!

There Are Big Changes Coming to Facebook – What Your Nonprofit Needs to Know

J Campbell Social Marketing

Videos on Facebook see an average of 135% more organic reach than images. For example, live videos often lead to discussion among viewers on Facebook – in fact, live videos on average get six times as many interactions as regular videos.

How Many Stars Would You Give Your Nonprofit’s Communications?

Kivi's Nonprofit Communications Blog

The average ranking among the 600+ nonprofits that have participated so far is 3.3

Friends Listen to Friends: How to Engage Millennials, Gen Z on Instagram [SPONSORED]

Selfish Giving

aggregated data from 16,277 influencers with more than 2,000 followers and the average engagement rate hovered just above 4%. In other words, when the average influencer promotes a brand, only 4% of his or her followers are engaging with the content. “People influence people.

Ready for Year-End? Here Are 10 Easy Things You Can Do to Raise More Money

EveryAction

Use create-a-list to segment on more than recency, frequency, and average gift. We won't waste your time with a lengthy intro. With #GivingTuesday and Year-End fundraising rapidly approaching, we'll get straight to the point. Below are some quick and easy things you can do to raise more money.

5 Reasons Nonprofits Shouldn't Miss Out On Peer-to-Peer Fundraising

EveryAction

average peer-to-peer fundraiser raises $568 from 7 donors – 4 of whom will be new to your organization! Peer-to-peer fundraising, a form of tiered crowdfunding which turns your supporters into fundraisers for your organization, is a trendy topic in the nonprofit world.

Want More Monthly Donors? Learn to Love the Lightbox

Kivi's Nonprofit Communications Blog

They’re retained at an exceptionally high rate of 85-90 percent, compared to an average retention rate of 45 percent for all donors, according to the 2017 Fundraising Effectiveness Survey Report. Photo by Anastasiia Tarasova on Unsplash. Who doesn’t love a monthly donor? .

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3 Simple Email Improvements to Make More Money During EOY Fundraising

EveryAction

Here are some of the highlights: Spam costs the average nonprofit about $7,400 in potential fundraising revenue every year. Let’s do some math: Using the same study’s research and benchmark figures, we find that an organization with an email list of 100,000 that sends the average 2.35

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2016 Portrait of a Nonprofit Communications Director [Infographic]

Kivi's Nonprofit Communications Blog

Average annual salaries for communications directors and coordinators (see full report for data by organization size). Download your copy of the full 2016 Nonprofit Communications Trends Report here! Today we are sharing the second of two infographics for this year’s trends report. ( Here’s the first one, on communications channels, frequency and teams. ). See below to discover: How many communications directors and coordinators plan to leave their jobs in the next two years.

There’s No Such Thing as “Email Readership”

iMarketSmart

The “ marketing ” vendor said they garner these email stats for their clients: Average email open rate = 21%. Average readership rate = 14%. Average opt-out rate = 2%.

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