The single difference between above average and below average fundraisers

iMarketSmart

Above average fundraisers have developed the ability to create and deliver value where the donor has never thought to look for it. The post The single difference between above average and below average fundraisers appeared first on MarketSmart, LLC |.

Are You Getting Paid the National Average?

Kivi's Nonprofit Communications Blog

Right now, based on the preliminary data, the average salary for nonprofit communications staff is around $56,000.

How big is the average major gift?

iMarketSmart

“What’s your average?” Nonprofits usually know their overall average donation size. But when it comes to major gifts things get tricky because before the average amount can be determined, the organization has to first determine what qualifies as a major gift.

Statistical Averages Versus Fundraising Reality

The Agitator

Carrie takes a closer look at ‘industry benchmarks’ and observes that benchmarking averages have a certain, but limited, utility. Roger and I appreciate when Agitator readers share real world data and experience with others in the fundraising community.

Do email open rates matter?

iMarketSmart

Not really. Not much. Look, many browsers automatically open emails these days. That warps the metrics. Instead of asking about open rates, you should be asking more important questions such as: Do our donors engage with our emails? Do they click on them? Do they go to the web page?

Quick quiz: What’s the average charitable gift online?

Nonprofit Marketing Blog

Their numbers are similar to what we’re seeing with the Network for Good online giving index : More and more nonprofits are engaging with supporters online, and average gifts are in the $100 range.

Better Then Average

Mission Paradox Blog

The problem is, it's something that average, mediocre, businesses do. They would know that if they can afford to pay people $42,000 in a market that is averaging $30,000. An average, mediocre business would dismiss the idea out of hand because they don't know how to afford it. You hear it all the time.    Nonprofit arts organizations would run better if they "thought more like a business."

Paradox Top Seven: Better Then Average

Mission Paradox Blog

The problem is, it's something that average, mediocre, businesses do, particularly when that market rate is so low. They would know that if they can afford to pay people $42,000 in a market that is averaging $30,000. An average, mediocre business would dismiss the idea out of hand because they don't know how to afford it. From Sept. You hear it all the time.    Nonprofit arts organizations would run better if they "thought more like a business."

Average Online Gift Last Year, $97

Fundraising Breakthroughs

From a new study on nonprofit advocacy activity online by M+R Strategic Services and Advocacy Institute: A Rise in Online Fundraising: Despite modest online donation rates, by September 2005, online annual fundraising totals increased by 40 percent on average from the year before, likely driven (in part) by the public's overwhelming response to the Asian tsunami disaster. Participating organizations averaged $2.5 million in online donations last year, with a $97 average gift.

Private vs. Public Schools and Marketing Channels (EF-0014)

iMarketSmart

On today’s episode we discuss our second set of listener submitted questions. This time on if the approach to public and private school fundraising is different and how to determine what fundraising marketing channels to focus on. You can have your question discussed on the show by emailing me – tim@imarketsmart.com. The post Private vs. Public Schools and Marketing Channels (EF-0014) appeared first on MarketSmart, LLC |.

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Is donor retention really where you should focus your time and money?

iMarketSmart

Fundraising average donor retention rate 2017 best practices for fundraising charity blog donor attrition donor cultivation donor retention and stewardship donor retention best practices donor retention definition donor retention statistics donor retention strategies how to retain donors major gift fundraising Philanthropy philanthropy blog StrategyThe market/sector has been ‘flooded’ with people talking about donor retention for many years now.

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Why failing to focus on major and planned gifts can be so dangerous

iMarketSmart

But remember, these gifts are huge (average around $57,000). For decades, it’s been abundantly clear that a very small number of people have been and continue to be responsible for most of the money charities collect each year. .

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All Hat, No Cattle in Social Media

Social Media Bird Brain

is over, one about how being average will send you to the bottom of the pile, one about knowing your brand. Komen foundation averageBuck Jones With Big Hat via Fine Art America I've got several articles whirling round in my head. One of them about how Social Media 1.0 I've been thinking of them in relation to being an introvert, and I'm also thinking about the way the Planned Parenthood/Susan G. Komen debacle played.

Donor retention and donor qualification go together like peas in a pod

iMarketSmart

Fundraising strategy average donor retention rate 2016 best practices for fundraising best practices for planned giving charity blog cultivation for major gifts cultivation for planned giving donor cultivation donor qualification questions donor retention best practices donor retention rate formula donor retention strategies first time donor retention rate Philanthropy philanthropy blog qualifying major gift prospects Strategy what is a good donor retention rate

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Reader Questions: How can you measure if your mailings are working?

Wild Woman Fundraising

And yes, using a big list that includes lapsed donors would drag your averages down. That’s a headscratcher all right! Recently I asked my fantastic, dedicated, smart group of people who subscribe to my enewsletter , “What do you want to know more about?”

Concentric circles

iMarketSmart

The gift sizes have not been disclosed but let’s assume they meet the organization’s average gift size of $40,000. marketing Planned Giving Planned giving Planned Giving Marketing strategy Uncategorized ask average gift size Board planned gift smartTraditional planned giving marketing theory talks about concentric circles a lot. Start with your Board, then major donors, and keep going outward toward the least qualified prospects.

What Email Spam Rates Mean for Your #GivingTuesday Fundraising Campaign

EveryAction

Between 2016 and 2017, spam rates rose for nonprofits across the board, averaging at 24.16% for the year. Lessons from 2017 On Giving Tuesday in 2017, nonprofits sent an average of the 3.29 emails, and the average spam rate for nonprofit fundraising appeals remained high, at 20.34%.

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13 Secrets of Holiday Fundraising Online | Online Fundraising & Nonprofit Marketing Resources & Tips | Network for Good Learning Center - Learn how to raise money online for your nonprofit

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Email: First Name: Last Name: 13 Secrets of Holiday Fundraising Online Print this Article By Katya Andresen: Nov 26, 2007 Average: 3.4 Tis the season for email marketing. We can help.

The 6 Scariest Monsters Nonprofit Fundraisers Are Facing This Halloween

EveryAction

Unfortunately, despite growing list sizes and an increasing average number of sends, spam rates also grew. average spam rate for nonprofit fundraising emails was 24.16%, meaning that only three quarters of sent emails even reached supporters' inboxes.

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The Secret Metric Killing Nonprofit Fundraising (And What To Do About It)

EveryAction

In 2017, the average spam rate for nonprofit fundraising emails was 24.16%, meaning that only three quarters of sent emails even reached supporters' inboxes. The average nonprofit meeting this criteria lost $29,613.59

New Email Study Reveals Nonprofit Spam Rates Soared in 2016

EveryAction

In 2016, the average amount of nonprofit emails that went to spam on #GivingTuesday jumped to 36 percen t, seriously hindering campaigns on the biggest giving day of the year.

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Why You Should Implement an Automated Email Welcome Series for New Donors

Kivi's Nonprofit Communications Blog

While this tactic has worked in the past, we started to notice a few problems: Open and click through rates were dropping below the nonprofit average (average open rate: 24.11%, average click through rate: 2.57%). We had a 40% average open rate, 7.3% Katelyn Baughan.

12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

EveryAction

The average size of a monthly gift received from an email appeal is now $18. Of the nonprofits that reported spending on digital ads, the average level of investment was $0.05 A nonprofit with annual online revenue of $10 million might average $500,000 in digital ads. On average, 38% of donors who made an online gift to a nonprofit in 2016 made an online gift again to that nonprofit in 2017, demonstrating that donor retention is a constant challenge for nonprofits.

2018's Best Giving Tuesday Campaigns

EveryAction

We ended up raising an average of $1,250 per video throughout the day. With Giving Tuesday behind us, it's time to highlight just a few of the organizations who ran stellar campaigns, activated supporters, and beat their fundraising goals.

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Download the 2018 Nonprofit Communications Trends Report #NPCOMM2018

Kivi's Nonprofit Communications Blog

Average ranking for nonprofit communications effectiveness was 3.3 On average, nonprofits post to Facebook and Twitter 7 times a week and Instagram twice a week.

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Why You Should Start Creating a Mid-Level Donor Program ASAP

EveryAction

The mid-level donor category stretches between your organization's largest average donor and the smallest major donor. By focusing a little extra energy on your mid-level donors, you can raise more money and create a quality pipeline for your major gifts officers.

Our Little Known Commonality (& why is this a secret?)

NonProfit Branding

The finding: the average […]. Our Little Known Commonality – Perhaps fifteen years ago audience research funded by the Corporation for Public Broadcasting produced a an unexpected finding. It caused a strong reaction among PubRadio Insiders – disbelief, amusement, skepticism, initial rejection. And then acknowledgement grew and the new insight proved PubRadio was on the right public-service track.

5 Ways To Optimize Your Donation Pages for End-of-Year Fundraising

EveryAction

The unfortunate reality is that the average fundraising page completion rate is only 17%, according to the M+R 2017 Benchmarks Study. Improving your website donation pages is the single best way to raise more money during the year-end giving season.

2016 Nonprofit Email Deliverability Study: Spam Still Costing Nonprofits Thousands

EveryAction

The good news is that this is a slight improvement over last year, when average losses were more in the tens-of-thousands range.

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All the Cool Kids Will Be Holding EOY Campaign Debriefs. Will You?

Kivi's Nonprofit Communications Blog

Average open rate. Average click rate. Average donation rate. Average unsubscribe rate. Email performance per message (number sent, open rate, click rate, action rate, unsure rate, total raised, average donation, number of donations). Image source: https://flic.kr/p/4fUsNL.

How Often Should We Email, Mail, Post.

Kivi's Nonprofit Communications Blog

Need some averages to start the discussion? We get questions all the time about the frequency with which nonprofits should be communicating.

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Even fundraisers can “get schooled” by a 4th-grade teacher

iMarketSmart

These days you can’t be average. Average efforts deliver average results. If you want to raise more major gifts and generate planned gifts: Be exceptional. Be innovative. Deliver more value than is expected of you. Use new media channels.

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How to calculate how much revenue you could have with a mid-level donor migration plan to inspire major gifts

iMarketSmart

X 2.55% or.0255 which is the average migration you should realize with a mid-level program (To arrive at this figure I simply took the average between.2% 7% and subtracted it from 3.25%, the average of 3% and 3.5%). = __.

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Online Fundraising Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

The average online monthly gift amount was $31.96, with Performing Arts orgs receiving an average monthly gift of $63.22 and Public Broadcasting Stations averaging only $14.56. On average, nonprofits increased their dollars raised online by 19% from 2010 to 2011.

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What Really Happened on #GivingTuesday Last Year? This.

Kivi's Nonprofit Communications Blog

Online Average Gift Amounts Exceed $100 for Most Organizations. Is Giving Tuesday just a blip? A giving day only big nonprofits can pull off? Something to skip? According to a new Giving Tuesday report by Blackbaud , Giving Tuesday has definitely made a dent in online giving. Take a look.

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Clean Up Your Email List and Improve Your Online Fundraising Results

Kivi's Nonprofit Communications Blog

That equates to an average fundraising loss of $30,000. The report also calculates that spam rates on Giving Tuesday and Year-End campaigns caused the average nonprofit to lose over 20% of their fundraising potential for those campaigns.

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GET YOUR METRICS! New M+R Nonprofits Benchmarks Has Data on Nonprofit Email, Web, Social & Ads

Kivi's Nonprofit Communications Blog

On average, 1.2% For every 1,000 email subscribers, the average organization has 428 Facebook fans , 141 Twitter followers , and 39 Instagram followers. J ust 8% of a nonprofit’s Facebook fans viewed an average post.

Social Media Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Average Facebook and Twitter communities grew by 30% and 81%, respectively. The M+R report, which studied larger organizations, saw an average of 31,473 fans on Facebook, whereas Blackbaud and Common Knowledge report an average community size of over 8,000 fans. To help sort out where you should be, M+R says for every 1,000 members of an email list, the average nonprofit had 103 Facebook fans, 29 Twitter followers and 12 mobile subscribers. Nonprofits averaged 2.5

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Increase In Online Giving Presents Nonprofits With Great Opportunity

J Campbell Social Marketing

Interesting points to consider: The average online gift is $89. The average value of a Facebook fan is $214.81 (over 12 months). Get excited – online giving is definitely on the rise! But, it’s important to manage your expectations.

What’s the difference between data and information?

Mission Minded

And it included this fun fact: “We estimate this survey will take on average between 42 minutes and 5 hours 36 minutes to complete.” The other day, Jennie and I received a letter from the U.S. Department of Commerce. The letter requested that we help with the 2017 Economic Census by participating in a survey. ” […]. The post What’s the difference between data and information? appeared first on Mission Minded.

It’s Never Too Early To Start Your Year-End Fundraising Campaigns

J Campbell Social Marketing

Donations jump 163% in December, and the average gift size increases by 36%! September is the ideal time to begin your end-of-year fundraising campaign. So what are you waiting for? This neat infographic from Salsa Labs features details about end-of-year giving and more.

Global internet statistics for 2018

Public Sector Marketing 2.0

Average daily internet usage has surpassed 6 h ours. The average internet user spends around 6 hours each day using the internet. The monthly mobile data used by the average smartphone user globally is 2.9GB and 7.1GB in North America.

How to Create Social Media Video on a Shoestring Budget – Tips & Tools

J Campbell Social Marketing

Buffer studied 880 million Facebook posts in 2017 and found that video posts have the highest average engagement and twice the level of engagement of other post types on average.

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