How big is the average major gift?

iMarketSmart

“What’s your average?” Nonprofits usually know their overall average donation size. But when it comes to major gifts things get tricky because before the average amount can be determined, the organization has to first determine what qualifies as a major gift.

46

Are You Getting Paid the National Average?

Kivi's Nonprofit Communications Blog

Right now, based on the preliminary data, the average salary for nonprofit communications staff is around $56,000.

21

Trending Sources

Statistical Averages Versus Fundraising Reality

The Agitator

Carrie takes a closer look at ‘industry benchmarks’ and observes that benchmarking averages have a certain, but limited, utility. Roger and I appreciate when Agitator readers share real world data and experience with others in the fundraising community.

23

Donor retention and donor qualification go together like peas in a pod

iMarketSmart

Fundraising strategy average donor retention rate 2016 best practices for fundraising best practices for planned giving charity blog cultivation for major gifts cultivation for planned giving donor cultivation donor qualification questions donor retention best practices donor retention rate formula donor retention strategies first time donor retention rate Philanthropy philanthropy blog qualifying major gift prospects Strategy what is a good donor retention rate

52

Quick quiz: What’s the average charitable gift online?

Nonprofit Marketing Blog

Their numbers are similar to what we’re seeing with the Network for Good online giving index : More and more nonprofits are engaging with supporters online, and average gifts are in the $100 range.

25

Better Then Average

Mission Paradox Blog

The problem is, it's something that average, mediocre, businesses do. They would know that if they can afford to pay people $42,000 in a market that is averaging $30,000. An average, mediocre business would dismiss the idea out of hand because they don't know how to afford it. You hear it all the time.    Nonprofit arts organizations would run better if they "thought more like a business."

0

Private vs. Public Schools and Marketing Channels (EF-0014)

iMarketSmart

On today’s episode we discuss our second set of listener submitted questions. This time on if the approach to public and private school fundraising is different and how to determine what fundraising marketing channels to focus on. You can have your question discussed on the show by emailing me – tim@imarketsmart.com. The post Private vs. Public Schools and Marketing Channels (EF-0014) appeared first on MarketSmart, LLC |.

2

Paradox Top Seven: Better Then Average

Mission Paradox Blog

The problem is, it's something that average, mediocre, businesses do, particularly when that market rate is so low. They would know that if they can afford to pay people $42,000 in a market that is averaging $30,000. An average, mediocre business would dismiss the idea out of hand because they don't know how to afford it. From Sept. You hear it all the time.    Nonprofit arts organizations would run better if they "thought more like a business."

0

Average Online Gift Last Year, $97

Fundraising Breakthroughs

From a new study on nonprofit advocacy activity online by M+R Strategic Services and Advocacy Institute: A Rise in Online Fundraising: Despite modest online donation rates, by September 2005, online annual fundraising totals increased by 40 percent on average from the year before, likely driven (in part) by the public's overwhelming response to the Asian tsunami disaster. Participating organizations averaged $2.5 million in online donations last year, with a $97 average gift.

0

Even fundraisers can “get schooled” by a 4th-grade teacher

iMarketSmart

These days you can’t be average. Average efforts deliver average results. If you want to raise more major gifts and generate planned gifts: Be exceptional. Be innovative. Deliver more value than is expected of you. Use new media channels.

68

Social Media Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Average Facebook and Twitter communities grew by 30% and 81%, respectively. The M+R report, which studied larger organizations, saw an average of 31,473 fans on Facebook, whereas Blackbaud and Common Knowledge report an average community size of over 8,000 fans. To help sort out where you should be, M+R says for every 1,000 members of an email list, the average nonprofit had 103 Facebook fans, 29 Twitter followers and 12 mobile subscribers. Nonprofits averaged 2.5

67

How Often Should We Email, Mail, Post.

Kivi's Nonprofit Communications Blog

Need some averages to start the discussion? We get questions all the time about the frequency with which nonprofits should be communicating.

61

2016 Portrait of a Nonprofit Communications Director [Infographic]

Kivi's Nonprofit Communications Blog

Average annual salaries for communications directors and coordinators (see full report for data by organization size). Download your copy of the full 2016 Nonprofit Communications Trends Report here! Today we are sharing the second of two infographics for this year’s trends report. ( Here’s the first one, on communications channels, frequency and teams. ). See below to discover: How many communications directors and coordinators plan to leave their jobs in the next two years.

59

Online Fundraising Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

The average online monthly gift amount was $31.96, with Performing Arts orgs receiving an average monthly gift of $63.22 and Public Broadcasting Stations averaging only $14.56. On average, nonprofits increased their dollars raised online by 19% from 2010 to 2011.

87

The Perfect Employer for a Nonprofit Communications Director

Kivi's Nonprofit Communications Blog

Religious organizations are most likely to retain their communications staff (even though the pay is below average), where associations and arts/culture organizations are more likely to lose them sooner. Is there such a thing as the perfect job? Maybe, maybe not.

64

New Email Study Reveals Nonprofit Spam Rates Soared in 2016

EveryAction

In 2016, the average amount of nonprofit emails that went to spam on #GivingTuesday jumped to 36 percen t, seriously hindering campaigns on the biggest giving day of the year.

75

Concentric circles

iMarketSmart

The gift sizes have not been disclosed but let’s assume they meet the organization’s average gift size of $40,000. marketing Planned Giving Planned giving Planned Giving Marketing strategy Uncategorized ask average gift size Board planned gift smartTraditional planned giving marketing theory talks about concentric circles a lot. Start with your Board, then major donors, and keep going outward toward the least qualified prospects.

3

Increase In Online Giving Presents Nonprofits With Great Opportunity

J Campbell Social Marketing

Interesting points to consider: The average online gift is $89. The average value of a Facebook fan is $214.81 (over 12 months). Get excited – online giving is definitely on the rise! But, it’s important to manage your expectations.

80

How to calculate how much revenue you could have with a mid-level donor migration plan to inspire major gifts

iMarketSmart

X 2.55% or.0255 which is the average migration you should realize with a mid-level program (To arrive at this figure I simply took the average between.2% 7% and subtracted it from 3.25%, the average of 3% and 3.5%). = __.

31

Proof that planned gifts increase annual giving revenue

iMarketSmart

What he found was the following: The average annual gift among those studied increased by 75% ($3,171) after making a planned gift. We really need to thank our lucky stars for Dr. Russell James!

85

What Really Happened on #GivingTuesday Last Year? This.

Kivi's Nonprofit Communications Blog

Online Average Gift Amounts Exceed $100 for Most Organizations. Is Giving Tuesday just a blip? A giving day only big nonprofits can pull off? Something to skip? According to a new Giving Tuesday report by Blackbaud , Giving Tuesday has definitely made a dent in online giving. Take a look.

66

Good News For A Friday

The Agitator

And it turns out that, as an industry, the nonprofit sector generates the highest open rates, with an average of 29%. Within the nonprofit sector, this study unfortunately only breaks out religious organisations which lead the way with 38% average open rates, and then medical services/associations at 32%. Just saw a brief analysis from Constant Contact of what gets emails opened.

22

Giving USA Reports On 2016 Giving

The Agitator

average of the past 40 years. Giving USA has released its annual study on giving, reporting that for 2016 all giving rose to $390.1 billion, or 1.4% over 2015 (inflation adjusted). That represents 2.1% of gross domestic product, slightly above the 1.9%

25

New Data: Nonprofit Online Marketing and Fundraising Trends in 2015

Kivi's Nonprofit Communications Blog

Nonprofits are reaching more people, but their average donation is smaller. The average online one-time gift was $104 and monthly gifts were $23 for participants in our study last year.

90

Routine vs. WOW!

The Agitator

I’m just saying that each day you probably endure heaps of ‘average’ experiences. Average products, average services, average interactions. Unless you’re Caitlyn Jenner or Barack Obama, is this the way your day full of experiences generally goes? Routine, routine, routine, routine, routine, routine, routine, routine, routine, WOW! Routine, routine, routine, routine, routine, routine, routine, routine, routine, routine, WOW!

15

Revealed! The Secret Ingredient For Email Marketing

The Agitator

According to Mediapost reporting on a study by Yesmail , emails seent on Saturdays generate 60% higher-than-average conversion rates. The secret ingredient? Weekends!

22

Powerful Segmentation Ideas for Year-End Online Fundraising Campaigns

Kivi's Nonprofit Communications Blog

” Segmenting your email list to deliver the right message to the right audience at the right time will help you and your nonprofit get better fundraising results – more new donors, more renewals, more monthly donors and higher average gifts. Are all your email subscribers the same?

83

How to Raise Your E-Newsletter Open Rate [Results from Our Experiment]

Kivi's Nonprofit Communications Blog

From mid-September to mid-December, we raised the open rate to an average of 17% — a great improvement over 11%. Our open rate soared to an average of 27% — not including one week when we forgot to suppress those people from the mailing.

100

First Returns Indicate Record-Shattering #GivingTuesday 2016 Results

Kivi's Nonprofit Communications Blog

Online average gift amount exceeded $126. First thing’s first – if you participated, how was YOUR #GivingTueday ? Share your results, frustrations, celebrations and ruminations in the comments section. Next, WHOA.

85

Pro Tip – Check How Easy Your Text Is to Read in Word

Kivi's Nonprofit Communications Blog

Your average supporter can be college educated and have a great grasp on the English language, but she probably still doesn’t want to think too hard when reading about your organization. What are your average scores? (If

68

How Big Should Your Communications Team Be?

Kivi's Nonprofit Communications Blog

We did not ask about average budget size, but have heard from enough people who want that data that we will work on it next time. Need some helping making the case for more communications staff?

35

What are nonprofits doing with social media? Six interesting stats

Nonprofit Marketing Blog

Here are six key findings: • 98% have a Facebook page with an average community size of over 8k fans. Average Facebook and Twitter communities grew by 30% and 81%, respectively. Average value of a Facebook Like is $214.81 It’s the week of studies!

47

Ask a Volunteer!

iMarketSmart

The study also found that “ wealthy donors who volunteered in 2013 gave 73 percent more on average than those who did not volunteer ($76,572 compared to $44,137). According to the 2014 U.S.

43

The number one reason why you aren’t getting your share of dollars from donor advised funds

iMarketSmart

Add to that the fact that the average donor-advised fund for Single-Issue charities holds $230,375. Community Foundation DAF’s average $420,155 and DAF’s at National Charities average $230,375.

24

An Example Of How To Fundraise With Nonprofit Infographics

J Campbell Social Marketing

Blogs that use infographics grow in traffic an average of 12% more than those that do not. photo credit: peddhapati via photopin cc. Infographics are taking the world by storm!

117

Online Video Grows, Driven By Mobile

The Agitator

The latest figures from comScore show that online video viewing continues its upward trajectory — 87% of the US internet audience watched online video in September 2013, consuming 46 billion content videos (average length, 5.1 billion ad views (average length, 40 seconds).

17

It’s Never Too Early To Start Your Year-End Fundraising Campaigns

J Campbell Social Marketing

Donations jump 163% in December, and the average gift size increases by 36%! September is the ideal time to begin your end-of-year fundraising campaign. So what are you waiting for? This neat infographic from Salsa Labs features details about end-of-year giving and more.

43

We Want You Back! How to Re-Engage Inactive Email Supporters

Kivi's Nonprofit Communications Blog

According to M+R Benchmarks, on average, about 24% of subscribers are considered inactive. Image: [link]. You’re losing email subscribers. Every month. All year long. They unsubscribe. They bounce. They stop responding.

91

Online Fundraising Continues to Grow

Kivi's Nonprofit Communications Blog

An increase in gift count and average gift size primarily drove fundraising gains. Of those that grew fundraising in 2010, 88% saw an increase in the number of gifts and the average gift size grew more than $8 in 2010.

64

Improving Your Presentations

The Agitator

The average American can listen to a speech given at 210 words per minute without losing comprehension. Your Morning Factoids : 32 million American adults are illiterate. An additional 21% (about 50 million) read below the 5 th grade level.

18