How big is the average major gift?


“What’s your average?” Nonprofits usually know their overall average donation size. But when it comes to major gifts things get tricky because before the average amount can be determined, the organization has to first determine what qualifies as a major gift.

Are You Getting Paid the National Average?

Kivi's Nonprofit Communications Blog

Right now, based on the preliminary data, the average salary for nonprofit communications staff is around $56,000.

Statistical Averages Versus Fundraising Reality

The Agitator

Carrie takes a closer look at ‘industry benchmarks’ and observes that benchmarking averages have a certain, but limited, utility. Roger and I appreciate when Agitator readers share real world data and experience with others in the fundraising community.

Cold calling major donors to arrange appointments doesn’t work— but this method does


No one likes getting cold calls and you probably don’t like making them.

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Better Then Average

Mission Paradox Blog

The problem is, it's something that average, mediocre, businesses do. They would know that if they can afford to pay people $42,000 in a market that is averaging $30,000. An average, mediocre business would dismiss the idea out of hand because they don't know how to afford it. You hear it all the time.    Nonprofit arts organizations would run better if they "thought more like a business."

Donor retention and donor qualification go together like peas in a pod


Fundraising strategy average donor retention rate 2016 best practices for fundraising best practices for planned giving charity blog cultivation for major gifts cultivation for planned giving donor cultivation donor qualification questions donor retention best practices donor retention rate formula donor retention strategies first time donor retention rate Philanthropy philanthropy blog qualifying major gift prospects Strategy what is a good donor retention rate

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Average Online Gift Last Year, $97

Fundraising Breakthroughs

From a new study on nonprofit advocacy activity online by M+R Strategic Services and Advocacy Institute: A Rise in Online Fundraising: Despite modest online donation rates, by September 2005, online annual fundraising totals increased by 40 percent on average from the year before, likely driven (in part) by the public's overwhelming response to the Asian tsunami disaster. Participating organizations averaged $2.5 million in online donations last year, with a $97 average gift.

Why failing to focus on major and planned gifts can be so dangerous


But remember, these gifts are huge (average around $57,000). For decades, it’s been abundantly clear that a very small number of people have been and continue to be responsible for most of the money charities collect each year. .

All Hat, No Cattle in Social Media

Social Media Bird Brain

is over, one about how being average will send you to the bottom of the pile, one about knowing your brand. Komen foundation averageBuck Jones With Big Hat via Fine Art America I've got several articles whirling round in my head. One of them about how Social Media 1.0 I've been thinking of them in relation to being an introvert, and I'm also thinking about the way the Planned Parenthood/Susan G. Komen debacle played.

Concentric circles


The gift sizes have not been disclosed but let’s assume they meet the organization’s average gift size of $40,000. marketing Planned Giving Planned giving Planned Giving Marketing strategy Uncategorized ask average gift size Board planned gift smartTraditional planned giving marketing theory talks about concentric circles a lot. Start with your Board, then major donors, and keep going outward toward the least qualified prospects.

Reader Questions: How can you measure if your mailings are working?

Wild Woman Fundraising

And yes, using a big list that includes lapsed donors would drag your averages down. That’s a headscratcher all right! Recently I asked my fantastic, dedicated, smart group of people who subscribe to my enewsletter , “What do you want to know more about?”

Download the 2018 Nonprofit Communications Trends Report #NPCOMM2018

Kivi's Nonprofit Communications Blog

Average ranking for nonprofit communications effectiveness was 3.3 On average, nonprofits post to Facebook and Twitter 7 times a week and Instagram twice a week.

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How to calculate how much revenue you could have with a mid-level donor migration plan to inspire major gifts


X 2.55% or.0255 which is the average migration you should realize with a mid-level program (To arrive at this figure I simply took the average between.2% 7% and subtracted it from 3.25%, the average of 3% and 3.5%). = __.

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Even fundraisers can “get schooled” by a 4th-grade teacher


These days you can’t be average. Average efforts deliver average results. If you want to raise more major gifts and generate planned gifts: Be exceptional. Be innovative. Deliver more value than is expected of you. Use new media channels.

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All the Cool Kids Will Be Holding EOY Campaign Debriefs. Will You?

Kivi's Nonprofit Communications Blog

Average open rate. Average click rate. Average donation rate. Average unsubscribe rate. Email performance per message (number sent, open rate, click rate, action rate, unsure rate, total raised, average donation, number of donations). Image source:

How Often Should We Email, Mail, Post.

Kivi's Nonprofit Communications Blog

Need some averages to start the discussion? We get questions all the time about the frequency with which nonprofits should be communicating.

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GET YOUR METRICS! New M+R Nonprofits Benchmarks Has Data on Nonprofit Email, Web, Social & Ads

Kivi's Nonprofit Communications Blog

On average, 1.2% For every 1,000 email subscribers, the average organization has 428 Facebook fans , 141 Twitter followers , and 39 Instagram followers. J ust 8% of a nonprofit’s Facebook fans viewed an average post.

The number one reason why you aren’t getting your share of dollars from donor advised funds


Add to that the fact that the average donor-advised fund for Single-Issue charities holds $230,375. Community Foundation DAF’s average $420,155 and DAF’s at National Charities average $230,375.

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Revealed! The Secret Ingredient For Email Marketing

The Agitator

According to Mediapost reporting on a study by Yesmail , emails seent on Saturdays generate 60% higher-than-average conversion rates. The secret ingredient? Weekends!

Our Little Known Commonality (& why is this a secret?)

NonProfit Branding

The finding: the average […]. Our Little Known Commonality – Perhaps fifteen years ago audience research funded by the Corporation for Public Broadcasting produced a an unexpected finding. It caused a strong reaction among PubRadio Insiders – disbelief, amusement, skepticism, initial rejection. And then acknowledgement grew and the new insight proved PubRadio was on the right public-service track.

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Friends Listen to Friends: How to Engage Millennials, Gen Z on Instagram [SPONSORED]

Selfish Giving

aggregated data from 16,277 influencers with more than 2,000 followers and the average engagement rate hovered just above 4%. In other words, when the average influencer promotes a brand, only 4% of his or her followers are engaging with the content. “People influence people.

New Email Study Reveals Nonprofit Spam Rates Soared in 2016


In 2016, the average amount of nonprofit emails that went to spam on #GivingTuesday jumped to 36 percen t, seriously hindering campaigns on the biggest giving day of the year.

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2016 Portrait of a Nonprofit Communications Director [Infographic]

Kivi's Nonprofit Communications Blog

Average annual salaries for communications directors and coordinators (see full report for data by organization size). Download your copy of the full 2016 Nonprofit Communications Trends Report here! Today we are sharing the second of two infographics for this year’s trends report. ( Here’s the first one, on communications channels, frequency and teams. ). See below to discover: How many communications directors and coordinators plan to leave their jobs in the next two years.

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The Perfect Employer for a Nonprofit Communications Director

Kivi's Nonprofit Communications Blog

Religious organizations are most likely to retain their communications staff (even though the pay is below average), where associations and arts/culture organizations are more likely to lose them sooner. Is there such a thing as the perfect job? Maybe, maybe not.

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One In Five Of You Will Leave

The Agitator

Tracy cites two reports, one a cross-industry study and one focused on nonprofits , which converge on the exact same number regarding average annual employee turn over. As Tracy notes, 19% is just an average, with some organizations. I’m thinking about this recent article in NonProfitPRO — Does the Nonprofit Industry Have an Employment Problem? — by Tracy Vanderneck.

Proof that planned gifts increase annual giving revenue


What he found was the following: The average annual gift among those studied increased by 75% ($3,171) after making a planned gift. We really need to thank our lucky stars for Dr. Russell James!

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How Many Stars Would You Give Your Nonprofit’s Communications?

Kivi's Nonprofit Communications Blog

The average ranking among the 600+ nonprofits that have participated so far is 3.3

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Online Fundraising Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

The average online monthly gift amount was $31.96, with Performing Arts orgs receiving an average monthly gift of $63.22 and Public Broadcasting Stations averaging only $14.56. On average, nonprofits increased their dollars raised online by 19% from 2010 to 2011.

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What Really Happened on #GivingTuesday Last Year? This.

Kivi's Nonprofit Communications Blog

Online Average Gift Amounts Exceed $100 for Most Organizations. Is Giving Tuesday just a blip? A giving day only big nonprofits can pull off? Something to skip? According to a new Giving Tuesday report by Blackbaud , Giving Tuesday has definitely made a dent in online giving. Take a look.

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Year-End Upgrading In Minutes

The Agitator

By ‘upgrade’ I of course mean increase average gift … increase the average gifts of what you might consider ‘low dollar’ donors … increase the number of donors entering the mid-level or mid-value tier … and increase the number of folks moving up to major donor ranks. There’s no better time than the year-end giving period to significantly upgrade your donors.

There’s No Such Thing as “Email Readership”


The “ marketing ” vendor said they garner these email stats for their clients: Average email open rate = 21%. Average readership rate = 14%. Average opt-out rate = 2%.

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Social Media Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Average Facebook and Twitter communities grew by 30% and 81%, respectively. The M+R report, which studied larger organizations, saw an average of 31,473 fans on Facebook, whereas Blackbaud and Common Knowledge report an average community size of over 8,000 fans. To help sort out where you should be, M+R says for every 1,000 members of an email list, the average nonprofit had 103 Facebook fans, 29 Twitter followers and 12 mobile subscribers. Nonprofits averaged 2.5

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Are Print, Email, Website and Social Media Equally Time Consuming?

Kivi's Nonprofit Communications Blog

This chart shows a weighted average where 2 is “a limited amount of time” and 3 is a “moderate amount of time.”

Routine vs. WOW!

The Agitator

I’m just saying that each day you probably endure heaps of ‘average’ experiences. Average products, average services, average interactions. Unless you’re Caitlyn Jenner or Barack Obama, is this the way your day full of experiences generally goes? Routine, routine, routine, routine, routine, routine, routine, routine, routine, WOW! Routine, routine, routine, routine, routine, routine, routine, routine, routine, routine, WOW!

Donor ‘Relationships’? Balderdash!

The Agitator

Nonprofit communications guru Tom Ahern has just published a fascinating post in his e-newsletter asking and answering the question: How long does the average donor give? As some of Tom’s respondents noted, the ‘average’ tenure for every organization would be dragged down by the. Eventually I expect the article will be available to slowpokes on his website.

How Much Is Spam Hurting Your Online Fundraising? [New Study]

Kivi's Nonprofit Communications Blog

For their report , EveryAction studied 55 organizations and found that, on average, 18.21% of email was delivered to spam folders every month in 2016. EveryAction just released their annual Email Deliverability Study which answers that exact question.

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Powerful Segmentation Ideas for Year-End Online Fundraising Campaigns

Kivi's Nonprofit Communications Blog

” Segmenting your email list to deliver the right message to the right audience at the right time will help you and your nonprofit get better fundraising results – more new donors, more renewals, more monthly donors and higher average gifts. Are all your email subscribers the same?

How Big Should Your Communications Team Be?

Kivi's Nonprofit Communications Blog

We did not ask about average budget size, but have heard from enough people who want that data that we will work on it next time. Need some helping making the case for more communications staff?

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Mixed Links for Nonprofit Communicators (And a Giveaway to #MCON)

Kivi's Nonprofit Communications Blog

M+R thinks it knows Your New Favorite Stat: Introducing the Facebook Earned Reach Average. Credit: [link]. It’s the end of another workweek. Join me for a few Mixed Links… Giveaway time! Are you passionate about social movements? We are giving away tickets to MCON.

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Ask a Volunteer!


The study also found that “ wealthy donors who volunteered in 2013 gave 73 percent more on average than those who did not volunteer ($76,572 compared to $44,137). According to the 2014 U.S.