Expert insights. Personalized for you.
Back then, newsletter sends to our Hot segment, which was about 25% of our email list, had an average open rate of 64% ! The average for the Warm segment (about 21% of our list) was 30% — still very good. MORE
Blackbaud found that on average, nonprofits receive donations from 18.4% Some of the key metrics found in their analysis of nonprofit emails: The average open rate is 20.39%. The average click-to-open rate is 12.99%. The average bounce rate is 1.09%. MORE
Carrie takes a closer look at ‘industry benchmarks’ and observes that benchmarking averages have a certain, but limited, utility. In her recent post, Benchmarks: Averages can be Mean , Carrie comments: “‘Industry Benchmarks’ are (at least to me) always interesting and often useful for: convincing your boss (or CEO, or Board, etc.) Roger and I appreciate when Agitator readers share real world data and experience with others in the fundraising community. MORE
In 2016, the average amount of nonprofit emails that went to spam on #GivingTuesday jumped to 36 percen t, seriously hindering campaigns on the biggest giving day of the year. The average organization could be leaving up to approximately $24,500 on the table annually , simply because its fundraising emails never landed in an inbox. The state of nonprofit fundraising is undeniably digital, but aside from opens and clicks, do you really understand what's happening to your emails? MORE
The gift sizes have not been disclosed but let’s assume they meet the organization’s average gift size of $40,000. marketing Planned Giving Planned giving Planned Giving Marketing strategy Uncategorized ask average gift size Board planned gift smartTraditional planned giving marketing theory talks about concentric circles a lot. Start with your Board, then major donors, and keep going outward toward the least qualified prospects. MORE
Fundraising strategy average donor retention rate 2016 best practices for fundraising best practices for planned giving charity blog cultivation for major gifts cultivation for planned giving donor cultivation donor qualification questions donor retention best practices donor retention rate formula donor retention strategies first time donor retention rate Philanthropy philanthropy blog qualifying major gift prospects Strategy what is a good donor retention rate MORE
And even more extreme, on average, only 7.81% of nonprofit revenue comes from most (79.94%) of the donors—the low-dollar donors. fewer donors over 10 years (an average decline of 2.51% per year from 2005-2015). Fundraising is getting harder. You don’t just feel it. MORE
The respondents were seasoned fundraisers and leaders, having spent 13 years in advancement, with nine of those in major and/or planned giving (on average). The average size of their caseloads was 142, yet only 52% of their assigned prospects—71 supporters—received personal visits each year. MORE
Email: First Name: Last Name: 13 Secrets of Holiday Fundraising Online Print this Article By Katya Andresen: Nov 26, 2007 Average: 3.4 Tis the season for email marketing. We can help. Fundraising Social Networking Web Site 101 Email 101 Donor Databases Nonprofit Marketing Training Network for Good provides easy and affordable online fundraising services. Visit our website to learn more. Subscribe to our weekly Online Fundraising & Nonprofit Marketing Tips Newsletter. MORE
Right now, based on the preliminary data, the average salary for nonprofit communications staff is around $56,000. For the second year in a row, we are asking nonprofit communications directors and coordinators to share their salaries with us, so we can provide some benchmarks for you in your conversations about your own compensation. The salary question is part of the 2017 Nonprofit Communications Trends Report Survey , which closes on Friday, December 2. . MORE
is over, one about how being average will send you to the bottom of the pile, one about knowing your brand. Komen foundation averageBuck Jones With Big Hat via Fine Art America I've got several articles whirling round in my head. One of them about how Social Media 1.0 I've been thinking of them in relation to being an introvert, and I'm also thinking about the way the Planned Parenthood/Susan G. Komen debacle played. MORE
According to the 2 018 Fundraising Effectiveness Survey Report , the average donor retention rate was 45.5% The chart below illustrates the fluctuations in average donor retention over time: Nonprofits continue to lose donors at an alarming rate, catching them in a losing cycle of constantly spending time and money on costly donor acquisition, only to lose most of that investment. As a general rule, retaining existing donors costs less than acquiring new ones. MORE
When I drove it off the lot, the average fuel efficiency was calculated in the display at 44.6 Thats not bad, but I thought it could be better, so I turned it into a game by adjusting my driving habits in an attempt to raise the average mpg. As I drove into to work this morning, I got the average up to 48.7 MORE
X 2.55% or.0255 which is the average migration you should realize with a mid-level program (To arrive at this figure I simply took the average between.2% 7% and subtracted it from 3.25%, the average of 3% and 3.5%). = __. Next, take the number you just got and multiply it by your average major gift amount ($). = __ $ you could realize by implementing a mid-level migration plan. MORE
Their numbers are similar to what we’re seeing with the Network for Good online giving index : More and more nonprofits are engaging with supporters online, and average gifts are in the $100 range. Nearly $92, says Network for Good partner Convio in a new infographic summarizing their findings on online outreach. MORE
On today’s episode we discuss our second set of listener submitted questions. This time on if the approach to public and private school fundraising is different and how to determine what fundraising marketing channels to focus on. You can have your question discussed on the show by emailing me – tim@imarketsmart.com. The post Private vs. Public Schools and Marketing Channels (EF-0014) appeared first on MarketSmart, LLC |. MORE
Fundraising average donor retention rate 2017 best practices for fundraising charity blog donor attrition donor cultivation donor retention and stewardship donor retention best practices donor retention definition donor retention statistics donor retention strategies how to retain donors major gift fundraising Philanthropy philanthropy blog StrategyThe market/sector has been ‘flooded’ with people talking about donor retention for many years now. MORE
Annual Average Gift ($). Spotting trends in average gift size can speak volumes to the state of your organization’s fundraising health and strategy. Instead of calculating average gift per donor, this business would calculate average transaction amount per costumer. MORE
The problem is, it's something that average, mediocre, businesses do, particularly when that market rate is so low. They would know that if they can afford to pay people $42,000 in a market that is averaging $30,000. An average, mediocre business would dismiss the idea out of hand because they don't know how to afford it. From Sept. You hear it all the time. Nonprofit arts organizations would run better if they "thought more like a business." MORE
If you are carrying a lot of inactive addresses the average value will of course be lower. Benchmark average value of an email address All areas $7.86 There are many ways of measuring donor value, and here we’ve created a fairly basic calculator that looks at the value of an email address based on average donations over time. It would be interesting to know how Convio determined their average values for the benchmark study. MORE
But remember, these gifts are huge (average around $57,000). Fundraising Major Giving Planned Giving 80/20 rule average gift size best practices for planned giving cultivation for planned giving fundraising tips giftgiving Lead Generation major gift fundraising online marketing pareto principle philanthropy blog the 80/20 rule MORE
Did you know that the average nonprofit loses out on around $14,000 per year because up to 12% of their emails are categorized as spam? Brand new live training: How to Stand Out In the Inbox – Email Marketing Mastery for Nonprofits. MORE
The finding: the average […]. Our Little Known Commonality – Perhaps fifteen years ago audience research funded by the Corporation for Public Broadcasting produced a an unexpected finding. It caused a strong reaction among PubRadio Insiders – disbelief, amusement, skepticism, initial rejection. And then acknowledgement grew and the new insight proved PubRadio was on the right public-service track. MORE
The average size of a monthly gift received from an email appeal is now $18. Of the nonprofits that reported spending on digital ads, the average level of investment was $0.05 A nonprofit with annual online revenue of $10 million might average $500,000 in digital ads. On average, 38% of donors who made an online gift to a nonprofit in 2016 made an online gift again to that nonprofit in 2017, demonstrating that donor retention is a constant challenge for nonprofits. MORE
The post 4 Reasons Why Cause Camp Isn’t Your Average Nonprofit Conference appeared first on Nonprofit Hub. Cause Camp 2019 is just one month away! We’re so excited to unite all the best people, resources and ideas the sector has to offer under one roof. Here, unlike most nonprofit conferences, you’ll find so much more than run-of-the-mill speaker lectures, cheap coffee and goodie bags filled with pencils. MORE
Average Facebook and Twitter communities grew by 30% and 81%, respectively. The M+R report, which studied larger organizations, saw an average of 31,473 fans on Facebook, whereas Blackbaud and Common Knowledge report an average community size of over 8,000 fans. To help sort out where you should be, M+R says for every 1,000 members of an email list, the average nonprofit had 103 Facebook fans, 29 Twitter followers and 12 mobile subscribers. Nonprofits averaged 2.5 MORE
No one likes getting cold calls and you probably don’t like making them. MORE
Fundraising strategy alternatives to cold calling average cold call success rate best practices for fundraising best practices for planned giving charity blog cold calling ineffective cold calling works cultivation for major gifts cultivation for planned giving does cold calling work for jobs does cold calling work in 2016 donor cultivation fundraising tips harvard business review cold calling Philanthropy philanthropy blog Strategy why cold calls don t work MORE
What is likely is that you have one all-star, a couple of average ones, and a couple below-average ones. With fundraising automation, all your major gifts officers will be able to perform at above-average level. MORE
Average open rate. Average click rate. Average donation rate. Average unsubscribe rate. Email performance per message (number sent, open rate, click rate, action rate, unsure rate, total raised, average donation, number of donations). Image source: https://flic.kr/p/4fUsNL. p/4fUsNL. In a few weeks, the year-end fundraising frenzy will be over. Don’t forget one of the most powerful things you can do for your campaign – the debrief. And saying “thank you.” MORE
In 2017, the average spam rate for nonprofit fundraising emails was 24.16%, meaning that only three quarters of sent emails even reached supporters' inboxes. To illustrate the financial impact of this, we calculated the fundraising difference for a nonprofit with a list size of 100,000 using industry benchmarks for open rate, click rate, page completion rate, and average donation size. The average nonprofit meeting this criteria lost $29,613.59 MORE
These days you can’t be average. Average efforts deliver average results. If you want to raise more major gifts and generate planned gifts: Be exceptional. Be innovative. Deliver more value than is expected of you. Use new media channels. Deliver content that is entertaining and provides value. Make your donors (or, in this case… 4th grade students) feel good. Take it from Mr. Reed, a first-year 4th-grade teacher in Chicago. MORE
Above average fundraisers have developed the ability to create and deliver value where the donor has never thought to look for it. The post The single difference between above average and below average fundraisers appeared first on MarketSmart, LLC |. Related Posts: >>Value. Donor Offer Value Checklist. LIKE THIS BLOG POST? LEAVE YOUR COMMENTS BELOW AND/OR SHARE IT WITH YOUR PEERS! MORE
According to their report: Globally, the average inbox placement rate was 83 percent in 2019—meaning one out of every six messages failed to reach the inbox. Global deliverability saw a slight decline of two percentage points from the 2018 average of 85 percent. MORE
“What’s your average?” Nonprofits usually know their overall average donation size. But when it comes to major gifts things get tricky because before the average amount can be determined, the organization has to first determine what qualifies as a major gift. To make it easier on fundraisers, we provided ranges from which they could select their average. The post How big is the average major gift? MORE
The problem is, it's something that average, mediocre, businesses do. They would know that if they can afford to pay people $42,000 in a market that is averaging $30,000. An average, mediocre business would dismiss the idea out of hand because they don't know how to afford it. You hear it all the time. Nonprofit arts organizations would run better if they "thought more like a business." MORE
Our ability to produce our annual Nonprofit Communications Trends Report depends entirely on YOUR participation in the annual survey. The Trends Report is our most popular download of the year and is the “go to” source for what’s REALLY happening in the world of nonprofit communications. MORE
Between 2016 and 2017, spam rates rose for nonprofits across the board, averaging at 24.16% for the year. Lessons from 2017 On Giving Tuesday in 2017, nonprofits sent an average of the 3.29 emails, and the average spam rate for nonprofit fundraising appeals remained high, at 20.34%. With an average of 3.29 MORE
Fundraising association email open rates average email open rate 2017 average email open rates higher education best practices for fundraising charity blog Email Marketing email marketing benchmarks by industry 2017 email open rates 2017 marketing benchmarks 2017 nonprofit email open rates Philanthropy philanthropy blog what is a good click to open rateNot really. Not much. Look, many browsers automatically open emails these days. That warps the metrics. MORE
The average time spent reading an email is 13.4 Here are two other engagement stats for you: Average print rate: 0.32% (1 email is printed for every 313 opens) Average forward rate: 0.59% (1 email is forwarded for every 170 opens). Litmus is out with a new update to its State of Email Engagement Report. Here are a few interesting findings from their research on more than 10 billion emails worldwide. Where People Open Email. MORE
Blackbaud found that on average, nonprofits receive donations from 18.4% Some of the key metrics found in their analysis of nonprofit email marketing campaigns: The average open rate is 20.39%. The average click-to-open rate is 12.99%. The average bounce rate is 1.09%. MORE
The mid-level donor category stretches between your organization's largest average donor and the smallest major donor. If your organization’s average gift is around $200 and your major gifts team handles donors who give $5,000 and more, then your mid-level donors are those who make contributions between $350 and $4,999. By focusing a little extra energy on your mid-level donors, you can raise more money and create a quality pipeline for your major gifts officers. MORE
From a new study on nonprofit advocacy activity online by M+R Strategic Services and Advocacy Institute: A Rise in Online Fundraising: Despite modest online donation rates, by September 2005, online annual fundraising totals increased by 40 percent on average from the year before, likely driven (in part) by the public's overwhelming response to the Asian tsunami disaster. Participating organizations averaged $2.5 million in online donations last year, with a $97 average gift. MORE
The average Facebook user has 338 friends. Non-Profit Marketing: How to Win Supporters and Donors Online. A special guest post by Michael Akinlaby to help nonprofits, NGOs and Social Enterprises utilize the power of content marketing to win supporters and donors online. MORE
Average Related Topics 
iMarketSmart
MAY 4, 2018
Above average fundraisers have developed the ability to create and deliver value where the donor has never thought to look for it. The post The single difference between above average and below average fundraisers appeared first on MarketSmart, LLC |. Related Posts: >>Value. Donor Offer Value Checklist. LIKE THIS BLOG POST? LEAVE YOUR COMMENTS BELOW AND/OR SHARE IT WITH YOUR PEERS!
Kivi's Nonprofit Communications Blog
NOVEMBER 30, 2016
Right now, based on the preliminary data, the average salary for nonprofit communications staff is around $56,000. For the second year in a row, we are asking nonprofit communications directors and coordinators to share their salaries with us, so we can provide some benchmarks for you in your conversations about your own compensation. The salary question is part of the 2017 Nonprofit Communications Trends Report Survey , which closes on Friday, December 2. .
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Agitator
APRIL 2, 2014
Carrie takes a closer look at ‘industry benchmarks’ and observes that benchmarking averages have a certain, but limited, utility. In her recent post, Benchmarks: Averages can be Mean , Carrie comments: “‘Industry Benchmarks’ are (at least to me) always interesting and often useful for: convincing your boss (or CEO, or Board, etc.) Roger and I appreciate when Agitator readers share real world data and experience with others in the fundraising community.
iMarketSmart
SEPTEMBER 25, 2017
“What’s your average?” Nonprofits usually know their overall average donation size. But when it comes to major gifts things get tricky because before the average amount can be determined, the organization has to first determine what qualifies as a major gift. To make it easier on fundraisers, we provided ranges from which they could select their average. The post How big is the average major gift?
NonProfit Hub
FEBRUARY 25, 2019
The post 4 Reasons Why Cause Camp Isn’t Your Average Nonprofit Conference appeared first on Nonprofit Hub. Cause Camp 2019 is just one month away! We’re so excited to unite all the best people, resources and ideas the sector has to offer under one roof. Here, unlike most nonprofit conferences, you’ll find so much more than run-of-the-mill speaker lectures, cheap coffee and goodie bags filled with pencils.
iMarketSmart
FEBRUARY 24, 2021
No one likes getting cold calls and you probably don’t like making them.
iMarketSmart
MAY 2, 2018
Fundraising association email open rates average email open rate 2017 average email open rates higher education best practices for fundraising charity blog Email Marketing email marketing benchmarks by industry 2017 email open rates 2017 marketing benchmarks 2017 nonprofit email open rates Philanthropy philanthropy blog what is a good click to open rateNot really. Not much. Look, many browsers automatically open emails these days. That warps the metrics.
Mission Paradox Blog
DECEMBER 14, 2010
The problem is, it's something that average, mediocre, businesses do, particularly when that market rate is so low. They would know that if they can afford to pay people $42,000 in a market that is averaging $30,000. An average, mediocre business would dismiss the idea out of hand because they don't know how to afford it. From Sept. You hear it all the time. Nonprofit arts organizations would run better if they "thought more like a business."
iMarketSmart
DECEMBER 11, 2017
Fundraising strategy alternatives to cold calling average cold call success rate best practices for fundraising best practices for planned giving charity blog cold calling ineffective cold calling works cultivation for major gifts cultivation for planned giving does cold calling work for jobs does cold calling work in 2016 donor cultivation fundraising tips harvard business review cold calling Philanthropy philanthropy blog Strategy why cold calls don t work
iMarketSmart
OCTOBER 12, 2017
On today’s episode we discuss our second set of listener submitted questions. This time on if the approach to public and private school fundraising is different and how to determine what fundraising marketing channels to focus on. You can have your question discussed on the show by emailing me – tim@imarketsmart.com. The post Private vs. Public Schools and Marketing Channels (EF-0014) appeared first on MarketSmart, LLC |.
Fundraising Breakthroughs
JULY 6, 2006
From a new study on nonprofit advocacy activity online by M+R Strategic Services and Advocacy Institute: A Rise in Online Fundraising: Despite modest online donation rates, by September 2005, online annual fundraising totals increased by 40 percent on average from the year before, likely driven (in part) by the public's overwhelming response to the Asian tsunami disaster. Participating organizations averaged $2.5 million in online donations last year, with a $97 average gift.
iMarketSmart
MARCH 19, 2018
Fundraising average donor retention rate 2017 best practices for fundraising charity blog donor attrition donor cultivation donor retention and stewardship donor retention best practices donor retention definition donor retention statistics donor retention strategies how to retain donors major gift fundraising Philanthropy philanthropy blog StrategyThe market/sector has been ‘flooded’ with people talking about donor retention for many years now.
iMarketSmart
OCTOBER 18, 2017
Fundraising strategy average donor retention rate 2016 best practices for fundraising best practices for planned giving charity blog cultivation for major gifts cultivation for planned giving donor cultivation donor qualification questions donor retention best practices donor retention rate formula donor retention strategies first time donor retention rate Philanthropy philanthropy blog qualifying major gift prospects Strategy what is a good donor retention rate
iMarketSmart
DECEMBER 9, 2015
But remember, these gifts are huge (average around $57,000). Fundraising Major Giving Planned Giving 80/20 rule average gift size best practices for planned giving cultivation for planned giving fundraising tips giftgiving Lead Generation major gift fundraising online marketing pareto principle philanthropy blog the 80/20 rule
Social Media Bird Brain
FEBRUARY 7, 2012
is over, one about how being average will send you to the bottom of the pile, one about knowing your brand. Komen foundation averageBuck Jones With Big Hat via Fine Art America I've got several articles whirling round in my head. One of them about how Social Media 1.0 I've been thinking of them in relation to being an introvert, and I'm also thinking about the way the Planned Parenthood/Susan G. Komen debacle played.
iMarketSmart
JULY 24, 2012
The gift sizes have not been disclosed but let’s assume they meet the organization’s average gift size of $40,000. marketing Planned Giving Planned giving Planned Giving Marketing strategy Uncategorized ask average gift size Board planned gift smartTraditional planned giving marketing theory talks about concentric circles a lot. Start with your Board, then major donors, and keep going outward toward the least qualified prospects.
Nonprofit Marketing Blog
SEPTEMBER 19, 2011
Their numbers are similar to what we’re seeing with the Network for Good online giving index : More and more nonprofits are engaging with supporters online, and average gifts are in the $100 range. Nearly $92, says Network for Good partner Convio in a new infographic summarizing their findings on online outreach.
Kivi's Nonprofit Communications Blog
NOVEMBER 16, 2020
Our ability to produce our annual Nonprofit Communications Trends Report depends entirely on YOUR participation in the annual survey. The Trends Report is our most popular download of the year and is the “go to” source for what’s REALLY happening in the world of nonprofit communications.
iMarketSmart
MARCH 4, 2020
Annual Average Gift ($). Spotting trends in average gift size can speak volumes to the state of your organization’s fundraising health and strategy. Instead of calculating average gift per donor, this business would calculate average transaction amount per costumer.
Fundraising 123
JANUARY 7, 2009
Email: First Name: Last Name: 13 Secrets of Holiday Fundraising Online Print this Article By Katya Andresen: Nov 26, 2007 Average: 3.4 Tis the season for email marketing. We can help. Fundraising Social Networking Web Site 101 Email 101 Donor Databases Nonprofit Marketing Training Network for Good provides easy and affordable online fundraising services. Visit our website to learn more. Subscribe to our weekly Online Fundraising & Nonprofit Marketing Tips Newsletter.
J Campbell Social Marketing
MARCH 25, 2021
Blackbaud found that on average, nonprofits receive donations from 18.4% Some of the key metrics found in their analysis of nonprofit email marketing campaigns: The average open rate is 20.39%. The average click-to-open rate is 12.99%. The average bounce rate is 1.09%.
EveryAction
NOVEMBER 5, 2018
Between 2016 and 2017, spam rates rose for nonprofits across the board, averaging at 24.16% for the year. Lessons from 2017 On Giving Tuesday in 2017, nonprofits sent an average of the 3.29 emails, and the average spam rate for nonprofit fundraising appeals remained high, at 20.34%. With an average of 3.29
iMarketSmart
JUNE 11, 2021
What is likely is that you have one all-star, a couple of average ones, and a couple below-average ones. With fundraising automation, all your major gifts officers will be able to perform at above-average level.
Care2
APRIL 16, 2008
If you are carrying a lot of inactive addresses the average value will of course be lower. Benchmark average value of an email address All areas $7.86 There are many ways of measuring donor value, and here we’ve created a fairly basic calculator that looks at the value of an email address based on average donations over time. It would be interesting to know how Convio determined their average values for the benchmark study.
Kivi's Nonprofit Communications Blog
FEBRUARY 3, 2021
According to their report: Globally, the average inbox placement rate was 83 percent in 2019—meaning one out of every six messages failed to reach the inbox. Global deliverability saw a slight decline of two percentage points from the 2018 average of 85 percent.
EveryAction
MARCH 5, 2019
According to the 2 018 Fundraising Effectiveness Survey Report , the average donor retention rate was 45.5% The chart below illustrates the fluctuations in average donor retention over time: Nonprofits continue to lose donors at an alarming rate, catching them in a losing cycle of constantly spending time and money on costly donor acquisition, only to lose most of that investment. As a general rule, retaining existing donors costs less than acquiring new ones.
Kivi's Nonprofit Communications Blog
SEPTEMBER 4, 2019
The average time spent reading an email is 13.4 Here are two other engagement stats for you: Average print rate: 0.32% (1 email is printed for every 313 opens) Average forward rate: 0.59% (1 email is forwarded for every 170 opens). Litmus is out with a new update to its State of Email Engagement Report. Here are a few interesting findings from their research on more than 10 billion emails worldwide. Where People Open Email.
J Campbell Social Marketing
DECEMBER 17, 2019
Blackbaud found that on average, nonprofits receive donations from 18.4% Some of the key metrics found in their analysis of nonprofit emails: The average open rate is 20.39%. The average click-to-open rate is 12.99%. The average bounce rate is 1.09%.
iMarketSmart
JUNE 1, 2021
And even more extreme, on average, only 7.81% of nonprofit revenue comes from most (79.94%) of the donors—the low-dollar donors. fewer donors over 10 years (an average decline of 2.51% per year from 2005-2015). Fundraising is getting harder. You don’t just feel it.
NonProfit Branding
SEPTEMBER 5, 2016
The finding: the average […]. Our Little Known Commonality – Perhaps fifteen years ago audience research funded by the Corporation for Public Broadcasting produced a an unexpected finding. It caused a strong reaction among PubRadio Insiders – disbelief, amusement, skepticism, initial rejection. And then acknowledgement grew and the new insight proved PubRadio was on the right public-service track.
EveryAction
MAY 15, 2017
In 2016, the average amount of nonprofit emails that went to spam on #GivingTuesday jumped to 36 percen t, seriously hindering campaigns on the biggest giving day of the year. The average organization could be leaving up to approximately $24,500 on the table annually , simply because its fundraising emails never landed in an inbox. The state of nonprofit fundraising is undeniably digital, but aside from opens and clicks, do you really understand what's happening to your emails?
Care2
MAY 19, 2008
When I drove it off the lot, the average fuel efficiency was calculated in the display at 44.6 Thats not bad, but I thought it could be better, so I turned it into a game by adjusting my driving habits in an attempt to raise the average mpg. As I drove into to work this morning, I got the average up to 48.7
Kivi's Nonprofit Communications Blog
JULY 14, 2020
Back then, newsletter sends to our Hot segment, which was about 25% of our email list, had an average open rate of 64% ! The average for the Warm segment (about 21% of our list) was 30% — still very good.
iMarketSmart
AUGUST 29, 2016
These days you can’t be average. Average efforts deliver average results. If you want to raise more major gifts and generate planned gifts: Be exceptional. Be innovative. Deliver more value than is expected of you. Use new media channels. Deliver content that is entertaining and provides value. Make your donors (or, in this case… 4th grade students) feel good. Take it from Mr. Reed, a first-year 4th-grade teacher in Chicago.
iMarketSmart
AUGUST 10, 2016
X 2.55% or.0255 which is the average migration you should realize with a mid-level program (To arrive at this figure I simply took the average between.2% 7% and subtracted it from 3.25%, the average of 3% and 3.5%). = __. Next, take the number you just got and multiply it by your average major gift amount ($). = __ $ you could realize by implementing a mid-level migration plan.
Nonprofit Marketing Insights by GlobalOwls
MARCH 2, 2021
The average Facebook user has 338 friends. Non-Profit Marketing: How to Win Supporters and Donors Online. A special guest post by Michael Akinlaby to help nonprofits, NGOs and Social Enterprises utilize the power of content marketing to win supporters and donors online.
Kivi's Nonprofit Communications Blog
APRIL 18, 2012
Average Facebook and Twitter communities grew by 30% and 81%, respectively. The M+R report, which studied larger organizations, saw an average of 31,473 fans on Facebook, whereas Blackbaud and Common Knowledge report an average community size of over 8,000 fans. To help sort out where you should be, M+R says for every 1,000 members of an email list, the average nonprofit had 103 Facebook fans, 29 Twitter followers and 12 mobile subscribers. Nonprofits averaged 2.5
iMarketSmart
JUNE 9, 2021
The respondents were seasoned fundraisers and leaders, having spent 13 years in advancement, with nine of those in major and/or planned giving (on average). The average size of their caseloads was 142, yet only 52% of their assigned prospects—71 supporters—received personal visits each year.
J Campbell Social Marketing
APRIL 6, 2021
Did you know that the average nonprofit loses out on around $14,000 per year because up to 12% of their emails are categorized as spam? Brand new live training: How to Stand Out In the Inbox – Email Marketing Mastery for Nonprofits.
EveryAction
MAY 24, 2018
The average size of a monthly gift received from an email appeal is now $18. Of the nonprofits that reported spending on digital ads, the average level of investment was $0.05 A nonprofit with annual online revenue of $10 million might average $500,000 in digital ads. On average, 38% of donors who made an online gift to a nonprofit in 2016 made an online gift again to that nonprofit in 2017, demonstrating that donor retention is a constant challenge for nonprofits.
EveryAction
SEPTEMBER 21, 2018
The mid-level donor category stretches between your organization's largest average donor and the smallest major donor. If your organization’s average gift is around $200 and your major gifts team handles donors who give $5,000 and more, then your mid-level donors are those who make contributions between $350 and $4,999. By focusing a little extra energy on your mid-level donors, you can raise more money and create a quality pipeline for your major gifts officers.
Kivi's Nonprofit Communications Blog
DECEMBER 15, 2016
Average open rate. Average click rate. Average donation rate. Average unsubscribe rate. Email performance per message (number sent, open rate, click rate, action rate, unsure rate, total raised, average donation, number of donations). Image source: https://flic.kr/p/4fUsNL. p/4fUsNL. In a few weeks, the year-end fundraising frenzy will be over. Don’t forget one of the most powerful things you can do for your campaign – the debrief. And saying “thank you.”
EveryAction
AUGUST 23, 2018
In 2017, the average spam rate for nonprofit fundraising emails was 24.16%, meaning that only three quarters of sent emails even reached supporters' inboxes. To illustrate the financial impact of this, we calculated the fundraising difference for a nonprofit with a list size of 100,000 using industry benchmarks for open rate, click rate, page completion rate, and average donation size. The average nonprofit meeting this criteria lost $29,613.59
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