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Are You Getting Paid the National Average?
Kivi's Nonprofit Communications Blog
NOVEMBER 30, 2016
Right now, based on the preliminary data, the average salary for nonprofit communications staff is around $56,000.
Average Related Topics 
Statistical Averages Versus Fundraising Reality
The Agitator
APRIL 2, 2014
Carrie takes a closer look at ‘industry benchmarks’ and observes that benchmarking averages have a certain, but limited, utility. Roger and I appreciate when Agitator readers share real world data and experience with others in the fundraising community.
Quick quiz: What’s the average charitable gift online?
Nonprofit Marketing Blog
SEPTEMBER 19, 2011
Their numbers are similar to what we’re seeing with the Network for Good online giving index : More and more nonprofits are engaging with supporters online, and average gifts are in the $100 range.
Why failing to focus on major and planned gifts can be so dangerous
iMarketSmart
DECEMBER 9, 2015
But remember, these gifts are huge (average around $57,000). For decades, it’s been abundantly clear that a very small number of people have been and continue to be responsible for most of the money charities collect each year. .
Reader Questions: How can you measure if your mailings are working?
Wild Woman Fundraising
AUGUST 30, 2012
And yes, using a big list that includes lapsed donors would drag your averages down. That’s a headscratcher all right! Recently I asked my fantastic, dedicated, smart group of people who subscribe to my enewsletter , “What do you want to know more about?”
Average Online Gift Last Year, $97
Fundraising Breakthroughs
JULY 6, 2006
From a new study on nonprofit advocacy activity online by M+R Strategic Services and Advocacy Institute: A Rise in Online Fundraising: Despite modest online donation rates, by September 2005, online annual fundraising totals increased by 40 percent on average from the year before, likely driven (in part) by the public's overwhelming response to the Asian tsunami disaster. Participating organizations averaged $2.5 million in online donations last year, with a $97 average gift.
Even fundraisers can “get schooled” by a 4th-grade teacher
iMarketSmart
AUGUST 29, 2016
These days you can’t be average. Average efforts deliver average results. If you want to raise more major gifts and generate planned gifts: Be exceptional. Be innovative. Deliver more value than is expected of you. Use new media channels.
Concentric circles
iMarketSmart
JULY 24, 2012
The gift sizes have not been disclosed but let’s assume they meet the organization’s average gift size of $40,000. marketing Planned Giving Planned giving Planned Giving Marketing strategy Uncategorized ask average gift size Board planned gift smartTraditional planned giving marketing theory talks about concentric circles a lot. Start with your Board, then major donors, and keep going outward toward the least qualified prospects.
Social Media Stats and Trends for Nonprofits
Kivi's Nonprofit Communications Blog
APRIL 18, 2012
Average Facebook and Twitter communities grew by 30% and 81%, respectively. The M+R report, which studied larger organizations, saw an average of 31,473 fans on Facebook, whereas Blackbaud and Common Knowledge report an average community size of over 8,000 fans. To help sort out where you should be, M+R says for every 1,000 members of an email list, the average nonprofit had 103 Facebook fans, 29 Twitter followers and 12 mobile subscribers. Nonprofits averaged 2.5
How Often Should We Email, Mail, Post.
Kivi's Nonprofit Communications Blog
JANUARY 7, 2016
Need some averages to start the discussion? We get questions all the time about the frequency with which nonprofits should be communicating.
New Email Study Reveals Nonprofit Spam Rates Soared in 2016
EveryAction
MAY 15, 2017
In 2016, the average amount of nonprofit emails that went to spam on #GivingTuesday jumped to 36 percen t, seriously hindering campaigns on the biggest giving day of the year.
2016 Portrait of a Nonprofit Communications Director [Infographic]
Kivi's Nonprofit Communications Blog
JANUARY 6, 2016
Average annual salaries for communications directors and coordinators (see full report for data by organization size). Download your copy of the full 2016 Nonprofit Communications Trends Report here! Today we are sharing the second of two infographics for this year’s trends report. ( Here’s the first one, on communications channels, frequency and teams. ). See below to discover: How many communications directors and coordinators plan to leave their jobs in the next two years.
Online Fundraising Stats and Trends for Nonprofits
Kivi's Nonprofit Communications Blog
MAY 16, 2012
The average online monthly gift amount was $31.96, with Performing Arts orgs receiving an average monthly gift of $63.22 and Public Broadcasting Stations averaging only $14.56. On average, nonprofits increased their dollars raised online by 19% from 2010 to 2011.
The Perfect Employer for a Nonprofit Communications Director
Kivi's Nonprofit Communications Blog
JANUARY 11, 2016
Religious organizations are most likely to retain their communications staff (even though the pay is below average), where associations and arts/culture organizations are more likely to lose them sooner. Is there such a thing as the perfect job? Maybe, maybe not.
How to calculate how much revenue you could have with a mid-level donor migration plan to inspire major gifts
iMarketSmart
AUGUST 10, 2016
X 2.55% or.0255 which is the average migration you should realize with a mid-level program (To arrive at this figure I simply took the average between.2% 7% and subtracted it from 3.25%, the average of 3% and 3.5%). = __.
Increase In Online Giving Presents Nonprofits With Great Opportunity
J Campbell Social Marketing
OCTOBER 8, 2013
Interesting points to consider: The average online gift is $89. The average value of a Facebook fan is $214.81 (over 12 months). Get excited – online giving is definitely on the rise! But, it’s important to manage your expectations.
Proof that planned gifts increase annual giving revenue
iMarketSmart
MAY 9, 2016
What he found was the following: The average annual gift among those studied increased by 75% ($3,171) after making a planned gift. We really need to thank our lucky stars for Dr. Russell James!
Giving USA Reports On 2016 Giving
The Agitator
JUNE 13, 2017
average of the past 40 years. Giving USA has released its annual study on giving, reporting that for 2016 all giving rose to $390.1 billion, or 1.4% over 2015 (inflation adjusted). That represents 2.1% of gross domestic product, slightly above the 1.9%
Good News For A Friday
The Agitator
SEPTEMBER 17, 2015
And it turns out that, as an industry, the nonprofit sector generates the highest open rates, with an average of 29%. Within the nonprofit sector, this study unfortunately only breaks out religious organisations which lead the way with 38% average open rates, and then medical services/associations at 32%. Just saw a brief analysis from Constant Contact of what gets emails opened.
What Really Happened on #GivingTuesday Last Year? This.
Kivi's Nonprofit Communications Blog
JULY 2, 2015
Online Average Gift Amounts Exceed $100 for Most Organizations. Is Giving Tuesday just a blip? A giving day only big nonprofits can pull off? Something to skip? According to a new Giving Tuesday report by Blackbaud , Giving Tuesday has definitely made a dent in online giving. Take a look.
New Data: Nonprofit Online Marketing and Fundraising Trends in 2015
Kivi's Nonprofit Communications Blog
APRIL 28, 2015
Nonprofits are reaching more people, but their average donation is smaller. The average online one-time gift was $104 and monthly gifts were $23 for participants in our study last year.
Routine vs. WOW!
The Agitator
JUNE 2, 2015
I’m just saying that each day you probably endure heaps of ‘average’ experiences. Average products, average services, average interactions. Unless you’re Caitlyn Jenner or Barack Obama, is this the way your day full of experiences generally goes? Routine, routine, routine, routine, routine, routine, routine, routine, routine, WOW! Routine, routine, routine, routine, routine, routine, routine, routine, routine, routine, WOW!
Revealed! The Secret Ingredient For Email Marketing
The Agitator
SEPTEMBER 22, 2016
According to Mediapost reporting on a study by Yesmail , emails seent on Saturdays generate 60% higher-than-average conversion rates. The secret ingredient? Weekends!
Powerful Segmentation Ideas for Year-End Online Fundraising Campaigns
Kivi's Nonprofit Communications Blog
OCTOBER 20, 2016
” Segmenting your email list to deliver the right message to the right audience at the right time will help you and your nonprofit get better fundraising results – more new donors, more renewals, more monthly donors and higher average gifts. Are all your email subscribers the same?
How to Raise Your E-Newsletter Open Rate [Results from Our Experiment]
Kivi's Nonprofit Communications Blog
MARCH 9, 2016
From mid-September to mid-December, we raised the open rate to an average of 17% — a great improvement over 11%. Our open rate soared to an average of 27% — not including one week when we forgot to suppress those people from the mailing.
What are nonprofits doing with social media? Six interesting stats
Nonprofit Marketing Blog
APRIL 6, 2012
Here are six key findings: • 98% have a Facebook page with an average community size of over 8k fans. Average Facebook and Twitter communities grew by 30% and 81%, respectively. Average value of a Facebook Like is $214.81 It’s the week of studies!
First Returns Indicate Record-Shattering #GivingTuesday 2016 Results
Kivi's Nonprofit Communications Blog
DECEMBER 1, 2016
Online average gift amount exceeded $126. First thing’s first – if you participated, how was YOUR #GivingTueday ? Share your results, frustrations, celebrations and ruminations in the comments section. Next, WHOA.
The number one reason why you aren’t getting your share of dollars from donor advised funds
iMarketSmart
DECEMBER 14, 2015
Add to that the fact that the average donor-advised fund for Single-Issue charities holds $230,375. Community Foundation DAF’s average $420,155 and DAF’s at National Charities average $230,375.
Pro Tip – Check How Easy Your Text Is to Read in Word
Kivi's Nonprofit Communications Blog
JUNE 27, 2014
Your average supporter can be college educated and have a great grasp on the English language, but she probably still doesn’t want to think too hard when reading about your organization. What are your average scores? (If
How Big Should Your Communications Team Be?
Kivi's Nonprofit Communications Blog
JANUARY 20, 2016
We did not ask about average budget size, but have heard from enough people who want that data that we will work on it next time. Need some helping making the case for more communications staff?
Ask a Volunteer!
iMarketSmart
MARCH 30, 2015
The study also found that “ wealthy donors who volunteered in 2013 gave 73 percent more on average than those who did not volunteer ($76,572 compared to $44,137). According to the 2014 U.S.
We Want You Back! How to Re-Engage Inactive Email Supporters
Kivi's Nonprofit Communications Blog
MARCH 22, 2017
According to M+R Benchmarks, on average, about 24% of subscribers are considered inactive. Image: [link]. You’re losing email subscribers. Every month. All year long. They unsubscribe. They bounce. They stop responding.
An Example Of How To Fundraise With Nonprofit Infographics
J Campbell Social Marketing
OCTOBER 7, 2014
Blogs that use infographics grow in traffic an average of 12% more than those that do not. photo credit: peddhapati via photopin cc. Infographics are taking the world by storm!
40k to 4 Million Views! Boost YOUR YouTube Video Views (Case Study)
Getting Attention
AUGUST 1, 2017
With a focus on homelessness education, an average of 40,000 monthly views was amazing, or so I thought. Our average view duration is 2:41 – almost 3 minutes!
Online Video Grows, Driven By Mobile
The Agitator
OCTOBER 20, 2013
The latest figures from comScore show that online video viewing continues its upward trajectory — 87% of the US internet audience watched online video in September 2013, consuming 46 billion content videos (average length, 5.1 billion ad views (average length, 40 seconds).
It’s Never Too Early To Start Your Year-End Fundraising Campaigns
J Campbell Social Marketing
AUGUST 5, 2014
Donations jump 163% in December, and the average gift size increases by 36%! September is the ideal time to begin your end-of-year fundraising campaign. So what are you waiting for? This neat infographic from Salsa Labs features details about end-of-year giving and more.
Online Fundraising Continues to Grow
Kivi's Nonprofit Communications Blog
MARCH 15, 2011
An increase in gift count and average gift size primarily drove fundraising gains. Of those that grew fundraising in 2010, 88% saw an increase in the number of gifts and the average gift size grew more than $8 in 2010.
Improving Your Presentations
The Agitator
JUNE 22, 2016
The average American can listen to a speech given at 210 words per minute without losing comprehension. Your Morning Factoids : 32 million American adults are illiterate. An additional 21% (about 50 million) read below the 5 th grade level.
Try this one phrase in your next appeal
Wild Woman Fundraising
JUNE 17, 2014
The researchers looked at the size of the donation amounts and happily found that there was no difference in average donation for the control and the experiment group. Are you wondering how to make your nonprofit appeals more persuasive? Try this one simple phrase. Even a penny will help.
Just Released: The Digital Giving Index
Nonprofit Marketing Blog
MARCH 17, 2014
The rate of growth and size of average gifts vary from channel to channel. Donors’ average gifts are also higher on branded giving pages: 12% smaller average gifts on giving portals. 20-30% smaller average gifts on generic giving pages.
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