7 Questions on Marketing Automation for Nonprofits

EveryAction

I recently sat down with the good folks at The Campaign Workshop and chatted about marketing automation for nonprofits. The Campaign Workshop: "Why should I care about nonprofit marketing automation?". TCW: "What's a common mistake nonprofits make with marketing automation?".

New Automated Fundraising Tool. Free. Forever.

The Agitator

Today were adding a valuable, new tool to The Agitator Toolbox. The Donor Commitment Feedback Widget for Nonprofits has been designed, tested and proven by the folks at our sister company DonorVoice and is being given to Agitator readers for: $30/month $0 (Free). That’s right. And how long will this price last? Forever. Hard to beat. How much time will it take?

11 Things Nonprofits Can Learn About Using Twitter from the @NYTimes

J Campbell Social Marketing

While some automation is allowed, make sure to actively staff the account! Sending automated, scheduled tweets without having anyone to respond will not increase your followers, authority or relevance on Twitter – savvy Twitterers can spot a fully automated account a mile away.

6 Reasons Your Nonprofit May Not Be Ready For Social Media

J Campbell Social Marketing

5) You want to fully automate or “set and forget” it. Automation tools have their place. Marketing Nonprofits Social Media Buffer HootSuite nonprofit social media statistics social media automation

#SM4NP: Automate Your Google Searches To Follow Important Issues

Non Profit Marketing 360

One of its underused developments, though, is the ability to automate and monitor specific terms or events or institutions on the internet for you. Searching on Google is perhaps the single experience of the internet we all share.

Trends That Will Shape PR in 2018

Kivi's Nonprofit Communications Blog

A study of 1478 professionals by Wibbitz shows that 80 percent use automation tools for visual content creation, and that more than three quarters say they will expand visual content creation in the coming year. What can PR professionals expect in 2018?

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Tips for Silent Videos (Or When People Turn Off Your Sound)

Kivi's Nonprofit Communications Blog

translations) or closed captions are usually automated features that can be turned on or off. On Thursday, I’m presenting a webinar on how to create a great thank you video for your supporters.

Three Ways to Overcome Decision Fatigue in Your #npcomm Work

Kivi's Nonprofit Communications Blog

Create more Simple Rules and routines to automate decisionmaking. Or automate them using various productivity programs that do things like sort your inbox for you.

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How to Get Program Staff to Use Your Editorial Calendar

Kivi's Nonprofit Communications Blog

By inviting relevant staff to each appointment we could get it to show up on their personal calendar and also create automated prompts (appointment reminders) keeping them engaged. You know how I feel about editorial calendars.

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Cut the Glut! Part II – Redundancies to Eliminate from Your Writing

Kivi's Nonprofit Communications Blog

ATM means automated teller machine, so don’t say ATM machine. Last week, we talked about those wordy phrases you need to trim (and what to use instead). For example, just say “enough” instead of “a sufficient amount of.”

How to use verbatims and digital body language to raise more money

iMarketSmart

That way it gets scored and sorted for future automated marketing using highly segmented, highly relevant, highly personalized messages. Recently I was interviewed by a woman named Mazarine at Wild Woman Fundraising ! You can hear the interview here.

Detecting the various forms of account takeover

The Agitator

Automated identification solutions like the TRUSTID® Pre-Answer Caller Authentication instantly spot spoofed Caller IDs and ANIs to give banks real-time information they can act on for every call. Either way, banks using automated authentication tools like TRUSTID have the intelligence to make quicker, educated security decisions on every call before the phone is picked up. Not all account takeovers are the same. .

See what happens when donors and board members switch a few words

iMarketSmart

These days your organization can leverage technology to help you reach more people , cultivate relationships with them over time, build their desire using automated emails , and even motivate them to take action.

3 Ideas for Getting the Word Out to Your Donors About Online Fundraising Campaigns

J Campbell Social Marketing

Donor database software can help you run a campaign from start to finish, down to automating communications, like emails and online newsletters. Automate mailings to selected donors. Guest post by Gretchen Barry. Build it and they will come, right? Well, maybe. But chances are, no.

6 Time-Saving Scheduling Tools Recommended by Fellow Nonprofits

Kivi's Nonprofit Communications Blog

Automated scheduling for Outlook and Google Calendars. Scheduling a meeting shouldn’t be hard. But all too often, it feels like: via GIPHY. The back-and-forth is enough to suck your soul dry. Thankfully, there are apps to improve the process.

The Rule of 7 vs. 3-to-1 fundraising

iMarketSmart

That’s why we recommend automated email marketing along with your 3-to-1 Fundraising efforts. Automated email provides supporters with personalized, highly relevant communications that are NOT spammy.

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Fundraising So Simple Only a Child Can Do It Well

The Agitator

They provide a fully automated peer-to-peer website where parents and kids can plug in videos and photos. The other day I stumbled across a company that raises big bucks in peer-to-peer fundraising for elementary schools in the US. You’ll find it at Boosterthon.com and their proposition is simple. The result is an easy-as-pie fundraising campaign for their school. Check out one of their pre-programmed, easily adaptable videos here.

No Nonprofits – You Aren’t Posting Enough On Social Media

J Campbell Social Marketing

Mixing up the language and sending the tweets out at different times of the day works best – you don’t want to seem like an automated robot.

Big Pressure for Big Data? Here’s What to Do

Getting Attention

Affordable and widely-available technologies—with database, fundraising, email, marketing automation and other functions—now produce tons of data.

The 3 types of planned giving prospects

iMarketSmart

You need to send these people cultivation marketing: that is relevant and personalized (I recommend automated drip email and direct mail marketing to save yourself time). Both the automated drip emails and the campaign-oriented outbound campaigns should emphasize the Fantastic Four.

How to Rock Social Media Doesn’t Involve Social Media

SocialButterfly

” Some others chimed in that automation is a big help, citing tools like IFFT that have relieved their daily consumption-desires of content. Automation though is a dangerous line to cross–so I wouldn’t recommend doing it lightly.

Why everyone talks about segmenting emails but hardly anyone ever does it

iMarketSmart

And the list goes on and on… Then, once the donors have segmented themselves, you can employ an automated cultivation system that will send highly relevant emails that have been pre-written but personalized for each donor segment. They’ll talk about it at conferences.

How Nonprofits Can Use Text Messaging

Kivi's Nonprofit Communications Blog

She is into all things mobile and automated, and she is passionate about how technology transforms communication. Alexa Lemzy. Have you tried mobile fundraising or contacting your supporters via text? Alexa Lemzy shares some ways you can get started in today’s post. Kristina.

If This Then That. When Google isn’t enough…

Public Sector Marketing 2.0

Google Alerts –> To automate my repeat searches . We all know “googling” things in 2013 is ubiquitous. Once you throw in Bing, Yahoo, and the multitude of niche search engines you get roughly 92% of the world’s on-line population of 2.3

Text Messaging vs. Mobile Instant Messaging

Public Sector Marketing 2.0

Text messages can be used to interact with automated systems to, for example, order products or services, or participate in contests.

The New Email Metric You Might Want to Try

Kivi's Nonprofit Communications Blog

I had to do this by hand since I was going backward in time, but in the future, I can automate this tagging. Let’s talk about email engagement. Right now, I bet most of you are looking at your open rates and click-through rates, and maybe your click-to-open ratio.

Take Control of Your Data: 3 Must-Have Reporting Tools Every Nonprofit Should Have

EveryAction

You might even have automated reports, and streamlined processes but how does it look? A new year means new resolutions, and for nonprofits that often falls into the category of better fundraising practices. Enter our new series, “New Year, New Heights.” For the next few months, we’re taking an in-depth look at key features and tools that make for a successful development program. Follow along, email us your questions , and let us know what you’d like to hear about!

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A surprising tweak to increase donor retention

Fundraising Coach

We often have an automated email after someone makes an online gift. I''d opened it thinking it was simply an automated boring email. This week, review your automated receipt/gift acknowledgement systems.

How to Respond to a National Tragedy

Getting Attention

Automating outreach is a lifesaver, but also a potential snafu at times of crisis. Like you, my heart and head are heavy in the wake of Friday’s tragedy in Newtown, CT. Especially since I feel so helpless. My gut is that’s how many of your supporters and prospects are feeling as well, and what will be top of mind for at least a few more days. So be responsive , even though you’re pressured by the year-end push for support.

Get into Conversation: That’s Matterness

Getting Attention

Have we gone over the cliff of automation, where it no longer feels like human beings are running our effort?

How Nonprofits Can Get More Social Media Engagement in 2018

J Campbell Social Marketing

Stop automating your posts. Each platform is completely unique, and automating all of your content across platforms doesn’t work anymore (not that it worked well even just a few years ago).

5 Ways to Thank and Recognize Your Donors Using Digital Tools and Social Media

J Campbell Social Marketing

Marketing automation can be used to thank donors on their one-year giving anniversary. Donor attrition continues at a startling rate. Some nonprofits are losing as many as 90% of their first-time donors on an annual basis!

No Wonder Retention of Online Donors is So Bad

Kivi's Nonprofit Communications Blog

In 2009 and 2010, only about 1/3 of the organizations acknowledged the online gift with more than an automated email, and just a few started any real kind of conversation with me with newsletters or additional email communications.

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Why you don’t need to update your planned giving web pages as much as you might think

iMarketSmart

Getting these communications out can be time-consuming and tedious but automating the activity with our drip marketing system makes it easy. A longstanding misconception has been spread around for too long. Your planned giving web pages don’t need to be updated “with the latest tax laws.” Here’s our take on the subject: 1. Microsites are not websites. Planned giving pages sold by outside vendors are microsites while your organization’s main online presence is a website.

3 Steps to Focused Productivity for Your Nonprofit Marketing

Getting Attention

Look for ways to “batch and automate&# your routine chores: Block out a few minutes twice a day to tackle your Inbox, for example, rather than jumping to respond to every incoming email. Welcome to our newest guest blogger, Rebecca Leaman.

Maximize the Post Gift Glow: The Art of Thanking Donors

Kivi's Nonprofit Communications Blog

When and how to automate without losing the personal touch. Giving to charity is the neurological equivalent of winning the lottery! So why do 3 out of 4 donors not make a second gift?

The bots are coming! Are you ready?

Public Sector Marketing 2.0

Bot: A piece of software that is designed and created to automate the kinds of tasks we would usually do on our own such as making a reservation, adding an event to your calendar, opening a program or displaying a summary report (e.g.

Why the Canadian Digital Service is a major milestone for Canada.

Public Sector Marketing 2.0

In this era of exponential growth and advancements in artificial intelligence, automation, blockchain technology / fintech, and augmented reality (driven in large part by smartphone ubiquity), the entire role of government and how it serves citizens needs to be re-thought.

Really?

Kivi's Nonprofit Communications Blog

Where’s your automated series of welcome messages, in which to talk to me…Nancy Schwartz? Wow, what a disconnect. Let me tell you about it, so you can make sure your organization avoids this kind of blunder.

The 8 Core Components of Engagement Fundraising and Why You Desperately Need Them

iMarketSmart

The feedback loop is deployed in our donor survey, micro-site and automated “drip” email platforms. Mechanized automation is the most effective and efficient way to provide proper cultivation that builds trust and earns respect.