Stop Right Now and Check Those Automated Emails!

Kivi's Nonprofit Communications Blog

If you follow email marketing best practices, you should have at least a couple of automated processes set up like welcome emails when someone signs up for your e-newsletter or receipts for online donations. So please, please, please, learn from my mistake and UPDATE THOSE AUTOMATED EMAILS!

7 Questions on Marketing Automation for Nonprofits


I recently sat down with the good folks at The Campaign Workshop and chatted about marketing automation for nonprofits. The Campaign Workshop: "Why should I care about nonprofit marketing automation?". Marcella Vitulli: Short answer: because, with the right preparation, automation will take hours of work off of your to-do list and help you reach more supporters across channels automatically. TCW: "What's a common mistake nonprofits make with marketing automation?".


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Automated Cultivation vs. “Moves Management”


Now let’s contrast moves management with automated cultivation. Enter technology for automating the process. Nonprofits that leverage technology to automate the tedious, time-consuming, inefficient, and expensive cultivation process help their Gift Officers spend more time with the most highly qualified prospects who want to have a deeper relationship and are ready to meet to exchange money for value. I’ve never really felt comfortable with the phrase “moves management.”.

Why You Should Implement an Automated Email Welcome Series for New Donors

Kivi's Nonprofit Communications Blog

Katelyn Baughan created an automated welcome series for The Children’s Inn at NIH that nurtured new donors over time instead of throwing them into regular email marketing. After a few long days of brainstorming we devised an email marketing strategy that included an initial revision to the e-newsletter, an automated welcome series for new donors, a survey to existing supporters, and more targeted/relevant emails moving forward. Katelyn Baughan.

Follow This Example To See How Automated Cultivation Can Work To Meet Donor Needs.


That’s Engagement Fundraising using progressive profiling and automated cultivation. Related Posts: >>Automated Cultivation vs Moves Management. >>Don’t The post Follow This Example To See How Automated Cultivation Can Work To Meet Donor Needs. If you were a fundraiser at my alma mater seeking a donation from me for a new building, a progressive campaign might look like this: Step 1 – Awareness.

#SM4NP: Automate Your Google Searches To Follow Important Issues

Non Profit Marketing 360

One of its underused developments, though, is the ability to automate and monitor specific terms or events or institutions on the internet for you. Next you can demarcate where Google searches (just as you can along the left column of a traditional Google search – but remember the point is to automate this process). Searching on Google is perhaps the single experience of the internet we all share.

New Automated Fundraising Tool. Free. Forever.

The Agitator

Today were adding a valuable, new tool to The Agitator Toolbox. The Donor Commitment Feedback Widget for Nonprofits has been designed, tested and proven by the folks at our sister company DonorVoice and is being given to Agitator readers for: $30/month $0 (Free). That’s right. And how long will this price last? Forever. Hard to beat. How much time will it take?

6 Reasons Your Nonprofit May Not Be Ready For Social Media

J Campbell Social Marketing

5) You want to fully automate or “set and forget” it. Automation tools have their place. Marketing Nonprofits Social Media Buffer HootSuite nonprofit social media statistics social media automation If you read this blog, you know that I feel strongly about the potential of social media and digital tools to transform the ways that nonprofits communicate with donors and supporters. Nonprofits are jumping on social channels in greater numbers.

11 Things Nonprofits Can Learn About Using Twitter from the @NYTimes

J Campbell Social Marketing

While some automation is allowed, make sure to actively staff the account! Sending automated, scheduled tweets without having anyone to respond will not increase your followers, authority or relevance on Twitter – savvy Twitterers can spot a fully automated account a mile away. This is where you can use an automated service. With over 10.6 million (yes, million) Twitter followers, The New York Times is one of the most respected and reputable Twitter accounts out there.

Detecting the various forms of account takeover


Automated identification solutions like the TRUSTID® Pre-Answer Caller Authentication instantly spot spoofed Caller IDs and ANIs to give banks real-time information they can act on for every call. Either way, banks using automated authentication tools like TRUSTID have the intelligence to make quicker, educated security decisions on every call before the phone is picked up. Not all account takeovers are the same. .

EveryAction @ Bridge and Netroots


Fundraising Automation: Raising More Money and Getting Home to Dinner On Time. Learn how to automate some of your key fundraising campaigns. Automation is where strategy and technology meet to help you get the right message, to the right person, at the right time. This session will show you how to set up several types of automated campaigns for your renewal, appeal, sustainer, and acquisition campaigns.

Catch EveryAction at NTC 2019


We have panels on everything from fundraising automation to donor acquisition and vendor client relationships. Learn more from our nonprofit experts at these panels: Raise More Money by Automating Right Message, Right Person, Right Time Join EveryAction Executive Director Melissa Wyers along with Mel King and Rosa Del Angel from Voto Latino in a conversation about digital automation. Want to meet EveryAction at this year's NTC?

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The State of Nonprofit Donor Retention (And What To Do About It)


Automate recapture and renewal efforts. By automating the process, you'll save staff time and create a more timely and seamless experience for your donors. As a general rule, retaining existing donors costs less than acquiring new ones. Current donors are a curated universe who have already demonstrated a belief in your organization’s mission, and willingness to take action toward it.

7 Tips to Make This Year Your Best #GivingTuesday Ever


Use automation to save time and stress. When possible, save yourself time and effort by creating automated processes to do the work for you. Check out our webinar on fundraising automation to see how! #GivingTuesday is right around the corner! Whether you’re still putting together your plan, or just double checking to make sure that everything is ready to go, here are seven tips to decrease your stress and increase your fundraising this year.

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Level Up Your Permission-Based Marketing and List Building

Kivi's Nonprofit Communications Blog

Implement highly targeted campaigns and build engagement and segmenting automation into your CRM. No matter where you are in the process of creating more effective communications and marketing for your nonprofit, you can always do more. But that means it is very easy to get overwhelmed!

Are Nonprofits Using Common Email Engagement Tactics?

Kivi's Nonprofit Communications Blog

Finally, I asked participants about whether they do an automated “welcome” email or series for new subscribers. More good news here: Well over half of nonprofits are using automated welcome emails to get their new subscribers engaged right from the start. We just wrapped up our new webinar on managing a healthy email list and re-engaging the unengaged on your list.

The Road to the Big Easy: EveryAction at #18NTC


EveryAction’s Executive Director, Melissa Wyers, was joined by a panel of fundraising experts to chat all things fundraising automation. The packed room learned how to set up several types of automated campaigns for renewal, appeal, sustainer, and acquisition campaigns. We took it one step further and shared how EveryAction clients, the National Audubon Society and Equality Federation, used automation to increase their revenue while managing their workload.

Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction


Identify donors, segment based on their potential value, automate best practices for nurturing prospects, and analyze results for performance and improvements. #18. Save time with marketing automation. Marketing automation - through things like email series - should be a part of any nonprofit's marketing strategy.

Mixed Links for Nonprofit Communicators – July 2, 2020

Kivi's Nonprofit Communications Blog

Here are The Top 7 Instagram Automation Tools For Smart Marketers. Just to confuse us even more on what day it is, I am here on a Thursday with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising instead of Friday.

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10 Questions to Ask to Remove Your Marketing and Communications Bottlenecks

Kivi's Nonprofit Communications Blog

Can you speed up the process with better automation or technology? Much of the success in communications and marketing work is creating smooth workflows and eliminating bottlenecks in those flows. Marketing and communications bottlenecks can look like.

9 hard truths your fundraising operation needs to face in the post-pandemic era.


Competition is fierce and everywhere. Nonprofits don’t only compete with other nonprofits. They also compete with private sector businesses and Uncle Sam (the tax collector) for every donor’s “share of wallet and attention.”

How to Attract and Keep More Monthly Donors


Don't depend on your supporters to remember to update their own information when they receive a new card - part of the reason that they are sustainers is that they like the ease and automation of a monthly process that they don't have to think about, and they often won't remember that replacing their credit card could stop that process.

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GUIDE: Growing and Sustaining your Volunteer Program


Automate your Cultivation. Luckily, you can automate almost everything. Automating your communication with volunteers actually makes them feel more connected to the organization, not less. If you work at a nonprofit, you know what it feels like to have too much on your plate. You are eager to be as effective as possible, but you can’t do it all by yourself. A thriving volunteer program can help maximize your organization’s impact.

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Adding First and Last Names to Your Email Database

Kivi's Nonprofit Communications Blog

Is there a process for things that aren’t automated (like paper forms or secondary databases) to get that info into your email list? Here’s a great question that came in this week.

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How to Conduct a Social Media Audit for Your Nonprofit (with free template)

J Campbell Social Marketing

Are you automating the majority of your posts to save time? . Repurposing a story or a great photograph/graphic is ok, but simple cut & paste automation usually doesn’t work very well. Download the Nonprofit Social Media Audit template.

What You Can Do About “The Social Dilemma”

Public Sector Marketing 2.0

A good example of this is the Government of Canada’s Directive on Automated Decision Making.

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3 Easy Ways To Make Your Nonprofit's Email Program Stand Out Today [With Free Templates]


Use a welcome email series Marketing automation is more than just a buzzword for nonprofits today, it is a necessary tool, saving valuable staff time that can then be spent on more valuable tasks. For most nonprofits, email is the backbone of their digital fundraising program. However, as all digital fundraisers know, effective email fundraising consists of far more than sending out an ask for donations.

Thanking vs. Appreciating


I’ve been thinking that, perhaps, too many organizations have turned thanking into an automated obligation. Mechanized thank you’s. They realize it’s something they’re supposed to do. So, they do it as cost-efficiently as possible. As a result, for many, their thank you’s have become one dimensional and aloof. That led me to wonder… should we really be thanking donors after all? What if they don’t want to be thanked?

How Nonprofits Can Benefit from Remote Work

Ann Green

Technology like Robotic Process Automation (RPA) can streamline many day-to-day tasks for your organization. These automated “bots” can be programmed from any location to perform any task for your organization, and can even make basic decisions on their own.

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The 6 Scariest Monsters Nonprofit Fundraisers Are Facing This Halloween


One of the easiest ways to retain donors is to automate communications to them, so that your database can do the work of identifying which donors should be reached out to and what messaging they need to hear. From a welcome email series that introduces new folks to your organization, to a reengagement series for people on the verge of lapsing, setting up automated systems ensures that no one falls through the cracks.

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Mixed Links for Nonprofit Communicators – April 10, 2020

Kivi's Nonprofit Communications Blog

Doing Your Best Right Now #NPCOMMLIFE Stop Right Now and Check Those Automated Emails! Meril’s. New Orleans, LA. Happy Friday, everyone!

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A tool for inspiration: Mobile Giving

A Small Change

An automated text or email confirming receipt. There are now more than 1 billion smartphones on the planet. And, in a recent study, researchers learned that 9.5% of donations came from mobile devices. Clearly, this is a huge opportunity for fundraisers and a seamless and user friendly mobile giving interface can be an incredibly helpful tool to increase giving.

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The Rule of 7 vs. 3-to-1 fundraising


That’s why we recommend automated email marketing along with your 3-to-1 Fundraising efforts. Automated email provides supporters with personalized, highly relevant communications that are NOT spammy. Jerold Panas’ classic fundraising book Mega Gifts published in 1984 includes a story about a zoo’s board member named Mary G. Roebling.

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Mixed Links for Nonprofit Communicators – September 13, 2019

Kivi's Nonprofit Communications Blog

M+R talks about Marketing automation and how to use robots for good. Asheville, NC. Hope your luck as been good all day today on this Friday the 13th. Nothing spooky about the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising though! This week we talk about Instagram Stories, humor in fundraising and robots. It’s time for Mixed Links… Here is How 19 Brands are Using Instagram Stories.

Tips for Silent Videos (Or When People Turn Off Your Sound)

Kivi's Nonprofit Communications Blog

translations) or closed captions are usually automated features that can be turned on or off. On Thursday, I’m presenting a webinar on how to create a great thank you video for your supporters. We’ll talk about the best scripts and soundtracks for these kinds of videos, but what about when you post them on social media and your supporters see it with the sound off? Here are a few tips for creating videos with sound that still work without sound. .

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The Ultimate Guide to Choosing Nonprofit Technology


Technology maximizes your potential by automating repetitive work, synchronizing data, and allowing you to easily spot trends and paths for growth. Time-saving automated tools maximize your staff 's productivity, allowing you to continue advancing your cause with the resources you have available.

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6 Time-Saving Scheduling Tools Recommended by Fellow Nonprofits

Kivi's Nonprofit Communications Blog

Automated scheduling for Outlook and Google Calendars. Scheduling a meeting shouldn’t be hard. But all too often, it feels like: via GIPHY. The back-and-forth is enough to suck your soul dry. Thankfully, there are apps to improve the process. I’ve used a few of these myself, and recently asked fellow nonprofit professionals which apps they use to book appointments, office hours and team meetings. This is their short list.

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Mixed Links for Nonprofit Communicators – #19NTC Edition

Kivi's Nonprofit Communications Blog

Meril’s. New Orleans, LA Sadly I am not at the Nonprofit Technology Conference in Portland this year. But that doesn’t mean we have to miss out on everything. Today’s Mixed Links is a special round up of communications and marketing breakout sessions from this year’s conference. Each session includes “collaborative notes” which are Google Docs where attendees add insights from the sessions and panelists include links to their presentations.

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How to Effectively Tailor-Make Social Media Content for Different Platforms (with cheat sheet)

J Campbell Social Marketing

Even though it’s a time-saver, automating or cutting and pasting your content across each social media platform doesn’t work anymore (if it ever did). There is a huge difference between repurposed content and automated content. . Social Media for Social Good Academy 2.0

How to Maintain a Healthy Email List and Re-Engage Your Community

Kivi's Nonprofit Communications Blog

How to Automate Your Email System for Long-Term Success. Maintaining a healthy email list is essential to running an effective email marketing or fundraising program. To do that, you need to know: What metrics really matter when it comes to deliverability. Who is engaging with your content. How to re-engage those who aren’t. What to do when they still don’t engage.

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6 Common Mistakes In Nonprofit Social Media Marketing-And What To Do Instead

J Campbell Social Marketing

Mistake #6: Automating their social media. . You may also think that social media can be completely automated. Automation tools have their uses and can save time and increase results when used strategically and thoughtfully. Social Media for Social Good Academy 2.0

12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report


Automation tools such as EveryAction’s credit card updater , enable our database to get updated member credit card numbers directly from their bank, meaning that a monthly donation can continue to process without any action needed on the card holder's part. Many nonprofits are harnessing this channel for sending automated voice messages, text messages, pictures, video, surveys, and more.

Your Official #19NTC Local's Guide to Portland


If you’re like us, you’re already planning both your conference agenda (stopping by the EveryAction booth, panels on fundraising automation , managing relationships with vendors , and maximizing multi-channel ROI , and hitting up the hottest conference party ), and your free time for exploring the city. We’re eagerly packing our bags, and can’t wait to see our nonprofit friends and family from around the country at this year’s Nonprofit Technology Conference in Portland, Oregon.