7 Questions on Marketing Automation for Nonprofits

EveryAction

I recently sat down with the good folks at The Campaign Workshop and chatted about marketing automation for nonprofits. The Campaign Workshop: "Why should I care about nonprofit marketing automation?". TCW: "What's a common mistake nonprofits make with marketing automation?".

New Automated Fundraising Tool. Free. Forever.

The Agitator

Today were adding a valuable, new tool to The Agitator Toolbox. The Donor Commitment Feedback Widget for Nonprofits has been designed, tested and proven by the folks at our sister company DonorVoice and is being given to Agitator readers for: $30/month $0 (Free). That’s right. And how long will this price last? Forever. Hard to beat. How much time will it take?

Trending Sources

11 Things Nonprofits Can Learn About Using Twitter from the @NYTimes

J Campbell Social Marketing

While some automation is allowed, make sure to actively staff the account! Sending automated, scheduled tweets without having anyone to respond will not increase your followers, authority or relevance on Twitter – savvy Twitterers can spot a fully automated account a mile away.

6 Reasons Your Nonprofit May Not Be Ready For Social Media

J Campbell Social Marketing

5) You want to fully automate or “set and forget” it. Automation tools have their place. Marketing Nonprofits Social Media Buffer HootSuite nonprofit social media statistics social media automation

Get to know your donor’s digital body language

Wild Woman Fundraising

GW: So they’ve got to automate the process. MT: And I think a lot of nonprofits are going to be looking at you and saying, wow, you know, like I never knew that I could get all this data and figure out who really does care, and how to like automate that process.

How to Get Program Staff to Use Your Editorial Calendar

Kivi's Nonprofit Communications Blog

By inviting relevant staff to each appointment we could get it to show up on their personal calendar and also create automated prompts (appointment reminders) keeping them engaged. You know how I feel about editorial calendars.

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Three Ways to Overcome Decision Fatigue in Your #npcomm Work

Kivi's Nonprofit Communications Blog

Create more Simple Rules and routines to automate decisionmaking. Or automate them using various productivity programs that do things like sort your inbox for you.

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Cut the Glut! Part II – Redundancies to Eliminate from Your Writing

Kivi's Nonprofit Communications Blog

ATM means automated teller machine, so don’t say ATM machine. Last week, we talked about those wordy phrases you need to trim (and what to use instead). For example, just say “enough” instead of “a sufficient amount of.”

3 Ideas for Getting the Word Out to Your Donors About Online Fundraising Campaigns

J Campbell Social Marketing

Donor database software can help you run a campaign from start to finish, down to automating communications, like emails and online newsletters. Automate mailings to selected donors. Guest post by Gretchen Barry. Build it and they will come, right? Well, maybe. But chances are, no.

Fundraising So Simple Only a Child Can Do It Well

The Agitator

They provide a fully automated peer-to-peer website where parents and kids can plug in videos and photos. The other day I stumbled across a company that raises big bucks in peer-to-peer fundraising for elementary schools in the US. You’ll find it at Boosterthon.com and their proposition is simple. The result is an easy-as-pie fundraising campaign for their school. Check out one of their pre-programmed, easily adaptable videos here.

How to use verbatims and digital body language to raise more money

iMarketSmart

That way it gets scored and sorted for future automated marketing using highly segmented, highly relevant, highly personalized messages. Recently I was interviewed by a woman named Mazarine at Wild Woman Fundraising ! You can hear the interview here.

No Nonprofits – You Aren’t Posting Enough On Social Media

J Campbell Social Marketing

Mixing up the language and sending the tweets out at different times of the day works best – you don’t want to seem like an automated robot.

See what happens when donors and board members switch a few words

iMarketSmart

These days your organization can leverage technology to help you reach more people , cultivate relationships with them over time, build their desire using automated emails , and even motivate them to take action.

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Big Pressure for Big Data? Here’s What to Do

Getting Attention

Affordable and widely-available technologies—with database, fundraising, email, marketing automation and other functions—now produce tons of data.

The Rule of 7 vs. 3-to-1 fundraising

iMarketSmart

That’s why we recommend automated email marketing along with your 3-to-1 Fundraising efforts. Automated email provides supporters with personalized, highly relevant communications that are NOT spammy.

How to Rock Social Media Doesn’t Involve Social Media

SocialButterfly

” Some others chimed in that automation is a big help, citing tools like IFFT that have relieved their daily consumption-desires of content. Automation though is a dangerous line to cross–so I wouldn’t recommend doing it lightly.

The New Email Metric You Might Want to Try

Kivi's Nonprofit Communications Blog

I had to do this by hand since I was going backward in time, but in the future, I can automate this tagging. Let’s talk about email engagement. Right now, I bet most of you are looking at your open rates and click-through rates, and maybe your click-to-open ratio.

Text Messaging vs. Mobile Instant Messaging

Public Sector Marketing 2.0

Text messages can be used to interact with automated systems to, for example, order products or services, or participate in contests.

If This Then That. When Google isn’t enough…

Public Sector Marketing 2.0

Google Alerts –> To automate my repeat searches . We all know “googling” things in 2013 is ubiquitous. Once you throw in Bing, Yahoo, and the multitude of niche search engines you get roughly 92% of the world’s on-line population of 2.3

A surprising tweak to increase donor retention

Fundraising Coach

We often have an automated email after someone makes an online gift. I''d opened it thinking it was simply an automated boring email. This week, review your automated receipt/gift acknowledgement systems.

Maximize the Post Gift Glow: The Art of Thanking Donors

Kivi's Nonprofit Communications Blog

When and how to automate without losing the personal touch. Giving to charity is the neurological equivalent of winning the lottery! So why do 3 out of 4 donors not make a second gift?

Get into Conversation: That’s Matterness

Getting Attention

Have we gone over the cliff of automation, where it no longer feels like human beings are running our effort?

The bots are coming! Are you ready?

Public Sector Marketing 2.0

Bot: A piece of software that is designed and created to automate the kinds of tasks we would usually do on our own such as making a reservation, adding an event to your calendar, opening a program or displaying a summary report (e.g.

How to Respond to a National Tragedy

Getting Attention

Automating outreach is a lifesaver, but also a potential snafu at times of crisis. Like you, my heart and head are heavy in the wake of Friday’s tragedy in Newtown, CT. Especially since I feel so helpless. My gut is that’s how many of your supporters and prospects are feeling as well, and what will be top of mind for at least a few more days. So be responsive , even though you’re pressured by the year-end push for support.

Why everyone talks about segmenting emails but hardly anyone ever does it

iMarketSmart

And the list goes on and on… Then, once the donors have segmented themselves, you can employ an automated cultivation system that will send highly relevant emails that have been pre-written but personalized for each donor segment. They’ll talk about it at conferences.

The 3 types of planned giving prospects

iMarketSmart

You need to send these people cultivation marketing: that is relevant and personalized (I recommend automated drip email and direct mail marketing to save yourself time). Both the automated drip emails and the campaign-oriented outbound campaigns should emphasize the Fantastic Four.

No Wonder Retention of Online Donors is So Bad

Kivi's Nonprofit Communications Blog

In 2009 and 2010, only about 1/3 of the organizations acknowledged the online gift with more than an automated email, and just a few started any real kind of conversation with me with newsletters or additional email communications.

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May 26th Webinar: Move on up! And give yourself a leg up the career ladder!

Wild Woman Fundraising

A blogging calendar that you can use to automate your posting. An automation plan for your social networks, so you only spend 15 minutes a day building your reputation. Move on up! And give yourself a leg up the career ladder!

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3 Steps to Focused Productivity for Your Nonprofit Marketing

Getting Attention

Look for ways to “batch and automate&# your routine chores: Block out a few minutes twice a day to tackle your Inbox, for example, rather than jumping to respond to every incoming email. Welcome to our newest guest blogger, Rebecca Leaman.

Really?

Kivi's Nonprofit Communications Blog

Where’s your automated series of welcome messages, in which to talk to me…Nancy Schwartz? Wow, what a disconnect. Let me tell you about it, so you can make sure your organization avoids this kind of blunder.

How to Communicate In The Midst Of Tragedy: 9-Step Checklist

Getting Attention

Automating outreach is a lifesaver, but also a potential snafu at times of crisis. Like you, my heart and head are heavy in the wake of yesterday’s bombings in Boston. Especially since I feel so helpless. I had a completely different post planned today, but wanted to respond a.s.a.p.

The vital emails you might be forgetting to send

Nonprofit Marketing Blog

Read the whole guide here , and remember their advice: A welcome series is a sequence of 2-3 simple, personal email messages (a plus if you’re able to automate them!) When someone signs up to receive emails from you, what’s the first thing you send? Do you just add them to your e-newsletter distribution? Or do you actually welcome them? Don’t neglect the most important emails - the first ones you send!

JCA Helps Nonprofits Bridge the Technology Gap

JCA Insights

Citing JCA’s involvement with the Kaufman Center’s technology overhaul, Crain’s focused on the high stakes and challenges that nonprofits face as they try to automate and streamline their operations. In this week’s Crain’s New York Business, columnist Anne Fischer featured JCA in an article about nonprofits and their struggle to implement and maintain technology.

5 Translation Mistakes to Avoid in Your Multilingual Nonprofit Communications

Kivi's Nonprofit Communications Blog

Automated translations are OK to use if you’re browsing the web and you need a rough overview of a foreign passage. Patricia V. Rivera.

The 8 Core Components of Engagement Fundraising and Why You Desperately Need Them

iMarketSmart

The feedback loop is deployed in our donor survey, micro-site and automated “drip” email platforms. Mechanized automation is the most effective and efficient way to provide proper cultivation that builds trust and earns respect.

4 things to check as you begin 2016

Fundraising Coach

If you have the technical ability, or know someone who does, automating this would be much simpler in the long run. I find it so easy to keep looking for the new thing, pressing toward the next deadline, looking for the next big "win," that I tend to forget routine maintenance systems.

The Importance of Your Digital House

Kivi's Nonprofit Communications Blog

Will they receive an automated email from us thanking them and providing them a receipt for tax purposes? Elizabeth Brigham. Today’s guest post reminds us not to forget about our websites in the age of social media. Kristina. Guest Post by Elizabeth Brigham.

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I’m Not Your Member

JCA Insights

Automated processing is great, but it has to be smart and segmented enough to feel somewhat personal. Standard automated processing exists in every fundraising application in the marketplace. The following is a true story. In the fall of 2010, I made a gift in memory of a friend’s mother. My friend and her family requested gifts to one of two charities in lieu of flowers. I picked one and went to the organization’s website to make my gift.

Are you coming to my free webinar today? What do you mean you wanted more notice?

Wild Woman Fundraising

A blogging calendar that you can use to automate your posting. An automation plan for your social networks, so you only spend 15 minutes a day building your reputation.

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How to Raise Money With Facebook – One Organization’s Success Story

J Campbell Social Marketing

No automated posting here! According to Facebook, 150 million of the 1 billion people that use the social network are connected to a cause or nonprofit. We know why people use Facebook – to connect with other people.