7 Questions on Marketing Automation for Nonprofits

EveryAction

I recently sat down with the good folks at The Campaign Workshop and chatted about marketing automation for nonprofits. The Campaign Workshop: "Why should I care about nonprofit marketing automation?". TCW: "What's a common mistake nonprofits make with marketing automation?".

Now learn how to keep your donors with better automation! Interview with Justin Handley

Wild Woman Fundraising

This is Mazarine Treyz with Wild Woman Fundraising and today I am so pleased and happy to have Justin Handley here, who is going to talk about marketing automation at our Nonprofit Leadership Summit this September. But I also, since about 2004, have been working in marketing automation.

#SM4NP: Automate Your Google Searches To Follow Important Issues

Non Profit Marketing 360

One of its underused developments, though, is the ability to automate and monitor specific terms or events or institutions on the internet for you. Searching on Google is perhaps the single experience of the internet we all share.

New Automated Fundraising Tool. Free. Forever.

The Agitator

Today were adding a valuable, new tool to The Agitator Toolbox. The Donor Commitment Feedback Widget for Nonprofits has been designed, tested and proven by the folks at our sister company DonorVoice and is being given to Agitator readers for: $30/month $0 (Free). That’s right. And how long will this price last? Forever. Hard to beat. How much time will it take?

CauseTalk Radio Ep07: Automated Giving: Super Strategy or Slacktivism?

Selfish Giving

In this episode of Cause Talk Radio, Megan and I chat with John Ludlow , Chief Strategy Officer for Snoball.com about automated giving. We learn more about the Snoball platform, pontificate about why embedded giving is the wave of the future, dismiss claims of slacktivism, and speculate about ways that automated giving can become a cause marketer’s dream. [Audio clip: view full post to listen].

6 Reasons Your Nonprofit May Not Be Ready For Social Media

J Campbell Social Marketing

5) You want to fully automate or “set and forget” it. Automation tools have their place. Marketing Nonprofits Social Media Buffer HootSuite nonprofit social media statistics social media automation

11 Things Nonprofits Can Learn About Using Twitter from the @NYTimes

J Campbell Social Marketing

While some automation is allowed, make sure to actively staff the account! Sending automated, scheduled tweets without having anyone to respond will not increase your followers, authority or relevance on Twitter – savvy Twitterers can spot a fully automated account a mile away.

Are you curious about Twitter? Here’s a sneak peek at my Twitter strategy

Wild Woman Fundraising

Should you automate your tweeting? Mazarine Treyz, with The Wild Woman’s Guide to Fundraising and The Wild Woman’s Guide to Social Media. When my friend Amy Sample Ward told me to get on Twitter in 2007, I did so, reluctantly.

Detecting the various forms of account takeover

The Agitator

Automated identification solutions like the TRUSTID® Pre-Answer Caller Authentication instantly spot spoofed Caller IDs and ANIs to give banks real-time information they can act on for every call. Either way, banks using automated authentication tools like TRUSTID have the intelligence to make quicker, educated security decisions on every call before the phone is picked up. Not all account takeovers are the same. .

7 Tips to Make This Year Your Best #GivingTuesday Ever

EveryAction

Use automation to save time and stress. When possible, save yourself time and effort by creating automated processes to do the work for you. Check out our webinar on fundraising automation to see how! #GivingTuesday is right around the corner!

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EveryAction @ Bridge and Netroots

EveryAction

Fundraising Automation: Raising More Money and Getting Home to Dinner On Time. Learn how to automate some of your key fundraising campaigns. Automation is where strategy and technology meet to help you get the right message, to the right person, at the right time. This session will show you how to set up several types of automated campaigns for your renewal, appeal, sustainer, and acquisition campaigns.

Are Nonprofits Using Common Email Engagement Tactics?

Kivi's Nonprofit Communications Blog

Finally, I asked participants about whether they do an automated “welcome” email or series for new subscribers. More good news here: Well over half of nonprofits are using automated welcome emails to get their new subscribers engaged right from the start.

Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction

EveryAction

Identify donors, segment based on their potential value, automate best practices for nurturing prospects, and analyze results for performance and improvements. #18. Save time with marketing automation.

How to Attract and Keep More Monthly Donors

EveryAction

For other circumstances that cause failed donations, such as a donor cancelling their credit card, set up an automated email response that will let them know that their donation failed to process and prompt them to update their credit card information.

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The Road to the Big Easy: EveryAction at #18NTC

EveryAction

EveryAction’s Executive Director, Melissa Wyers, was joined by a panel of fundraising experts to chat all things fundraising automation. The packed room learned how to set up several types of automated campaigns for renewal, appeal, sustainer, and acquisition campaigns. We took it one step further and shared how EveryAction clients, the National Audubon Society and Equality Federation, used automation to increase their revenue while managing their workload.

GUIDE: Growing and Sustaining your Volunteer Program

EveryAction

Automate your Cultivation. Luckily, you can automate almost everything. Automating your communication with volunteers actually makes them feel more connected to the organization, not less. If you work at a nonprofit, you know what it feels like to have too much on your plate.

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Here’s our Nonprofit Leadership Summit schedule

Wild Woman Fundraising

Marketing Automation for Non-Profits -Justin Handley. VIDEO: How to save weeks of time in a year with better automation. Do you want to get more major gifts? How about more bequest donors? Do you want to be not just a fundraising guru but a better leader and manager?

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The Ultimate Guide to Choosing Nonprofit Technology

EveryAction

Technology maximizes your potential by automating repetitive work, synchronizing data, and allowing you to easily spot trends and paths for growth.

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How to Maintain a Healthy Email List and Re-Engage Your Community

Kivi's Nonprofit Communications Blog

How to Automate Your Email System for Long-Term Success. Maintaining a healthy email list is essential to running an effective email marketing or fundraising program. To do that, you need to know: What metrics really matter when it comes to deliverability. Who is engaging with your content. How to re-engage those who aren’t. What to do when they still don’t engage.

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Tips for Silent Videos (Or When People Turn Off Your Sound)

Kivi's Nonprofit Communications Blog

translations) or closed captions are usually automated features that can be turned on or off. On Thursday, I’m presenting a webinar on how to create a great thank you video for your supporters.

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How Nonprofits Can Get More Social Media Engagement in 2018

J Campbell Social Marketing

Stop automating your posts. Each platform is completely unique, and automating all of your content across platforms doesn’t work anymore (not that it worked well even just a few years ago).

6 Time-Saving Scheduling Tools Recommended by Fellow Nonprofits

Kivi's Nonprofit Communications Blog

Automated scheduling for Outlook and Google Calendars. Scheduling a meeting shouldn’t be hard. But all too often, it feels like: via GIPHY. The back-and-forth is enough to suck your soul dry. Thankfully, there are apps to improve the process.

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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

EveryAction

Automation tools such as EveryAction’s credit card updater , enable our database to get updated member credit card numbers directly from their bank, meaning that a monthly donation can continue to process without any action needed on the card holder's part. Many nonprofits are harnessing this channel for sending automated voice messages, text messages, pictures, video, surveys, and more.

The Rule of 7 vs. 3-to-1 fundraising

iMarketSmart

That’s why we recommend automated email marketing along with your 3-to-1 Fundraising efforts. Automated email provides supporters with personalized, highly relevant communications that are NOT spammy.

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How to Rock Social Media Doesn’t Involve Social Media

SocialButterfly

” Some others chimed in that automation is a big help, citing tools like IFFT that have relieved their daily consumption-desires of content. Automation though is a dangerous line to cross–so I wouldn’t recommend doing it lightly.

Getting that second donation-interview with Melinda Snow Olson

Wild Woman Fundraising

This includes email marketing and marketing automation expertise with multiple organizations, delivering hundreds of emails impacting millions in revenue. An autoresponder is simply an automated email sent by an email marketing system based on a triggering event.

Trends That Will Shape PR in 2018

Kivi's Nonprofit Communications Blog

A study of 1478 professionals by Wibbitz shows that 80 percent use automation tools for visual content creation, and that more than three quarters say they will expand visual content creation in the coming year. What can PR professionals expect in 2018?

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The 3 types of planned giving prospects

iMarketSmart

You need to send these people cultivation marketing: that is relevant and personalized (I recommend automated drip email and direct mail marketing to save yourself time). Both the automated drip emails and the campaign-oriented outbound campaigns should emphasize the Fantastic Four.

Best Practices for Your Email Unsubscribe Page

Kivi's Nonprofit Communications Blog

But I don’t recommend doing an automated “one-click” unsubscribe either! It’s no fun when someone unsubscribes from your email list. But let’s face it.

How to Rock Social Media Doesn’t Involve Social Media

SocialButterfly

” Some others chimed in that automation is a big help, citing tools like IFFT that have relieved their daily consumption-desires of content. Automation though is a dangerous line to cross–so I wouldn’t recommend doing it lightly.

A tool for inspiration: Mobile Giving

A Small Change

An automated text or email confirming receipt. There are now more than 1 billion smartphones on the planet. And, in a recent study, researchers learned that 9.5% of donations came from mobile devices. Clearly, this is a huge opportunity for fundraisers and a seamless and user friendly mobile giving interface can be an incredibly helpful tool to increase giving.

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Have I mentioned how self-actualization ties in with why donors give?

iMarketSmart

Therefore, since self-actualization is actually their reward for giving — not an automated “thank you” — you need to make sure they got what they wanted. Self-actualization (realizing one’s full potential) rests at the top of Maslow’s hierarchy of needs. Donors aim for self-actualization and giving helps them make progress toward that goal. In other words, they give in order to realize the best version of themselves. You are their guide, their facilitator.

How To Find the Right Database For Social Justice and Advocacy Nonprofits

EveryAction

However, many nonprofits often overlook the fact that clean, useable data empowers staff to “work smarter, not harder” and can increase efficiency by automating basic processes and providing the information necessary to make smart decisions about where to invest time and resources for maximum impact.

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Maximize the Post Gift Glow: The Art of Thanking Donors

Kivi's Nonprofit Communications Blog

When and how to automate without losing the personal touch. Giving to charity is the neurological equivalent of winning the lottery! So why do 3 out of 4 donors not make a second gift?

4 Ways To Convince Your Nonprofit Board to Invest in Fundraising Tools

EveryAction

For instance, if the new technology you are recommending automates processes that are currently being done manually, calculate the amount of paid staff time currently spent on those workflows that could be redirected toward other purposes with new technology.

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Help Write My Essay Paper Explained

SocialButterfly

It will be potential to conduct automated analyzing to find feedback out of a high quantity of participants on a particular pair of endeavors.

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Ready for Year-End? Here Are 10 Easy Things You Can Do to Raise More Money

EveryAction

Consider setting up an automated thank you email series and send multiple thank you messages throughout the giving season. We won't waste your time with a lengthy intro. With #GivingTuesday and Year-End fundraising rapidly approaching, we'll get straight to the point.

How to Get Program Staff to Use Your Editorial Calendar

Kivi's Nonprofit Communications Blog

By inviting relevant staff to each appointment we could get it to show up on their personal calendar and also create automated prompts (appointment reminders) keeping them engaged. You know how I feel about editorial calendars.

The bots are coming! Are you ready?

Public Sector Marketing 2.0

Bot: A piece of software that is designed and created to automate the kinds of tasks we would usually do on our own such as making a reservation, adding an event to your calendar, opening a program or displaying a summary report (e.g.

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Why Response Rates Don’t Matter.

iMarketSmart

1,211 of those are qualified but deferred leads not ready for 1-to-1 outreach yet but receiving value-oriented automated cultivation that helps them move themselves through the consideration process on their own so they build desire for giving without any pressure or friction. And, 89% opted-in for follow-up (automated) email cultivation.

Why Response Rates Don’t Matter.

iMarketSmart

1,211 of those are qualified but deferred leads not ready for 1-to-1 outreach yet but receiving value-oriented automated cultivation that helps them move themselves through the consideration process on their own so they build desire for giving without any pressure or friction. And, 89% opted-in for follow-up (automated) email cultivation.

Why the Canadian Digital Service is a major milestone for Canada.

Public Sector Marketing 2.0

In this era of exponential growth and advancements in artificial intelligence, automation, blockchain technology / fintech, and augmented reality (driven in large part by smartphone ubiquity), the entire role of government and how it serves citizens needs to be re-thought.

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Three Ways to Overcome Decision Fatigue in Your #npcomm Work

Kivi's Nonprofit Communications Blog

Create more Simple Rules and routines to automate decisionmaking. Or automate them using various productivity programs that do things like sort your inbox for you.

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