The case for marketing automation: Why nonprofit fundraising operations should automate tasks to optimize staff performance

iMarketSmart

But now there’s this tool out there called marketing automation. Marketing automation allows you to do more with less. Put all this together, and marketing automation seems like the ticket for increasing your fundraising efficiency without increasing costs or staff time.

Can your nonprofit organization afford to invest in marketing automation?

iMarketSmart

SPOILER ALERT: You can’t afford not to automate your fundraising operations. In my previous post , I promised to examine whether or not you can afford to invest in automating your team’s more mundane tasks. So why not use marketing automation to plug a lot of those holes?

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How to put marketing automation to work for your nonprofit’s fundraising

iMarketSmart

If you read all my previous posts (starting here) about how you can use marketing automation to raise more major and legacy gifts, you’re probably starting to see how powerful this technology can be for your nonprofit’s fundraising operations. Marketing automation helps prove you listened. .

Top 10 ways marketing automation helps nonprofits raise more money for less

iMarketSmart

In my previous post I outlined the 3 types of marketing automation tools fundraising operations really should understand. Plus I recommended you deploy high-level automation to support the raising of major and planned gifts. Without automation, being analytical takes time.

3 types of marketing automation fundraising operations need to understand (including one you really need to deploy right away)

iMarketSmart

In this previous post we discussed the fact that lower-level, basic automation works better for raising low-dollar donors. . That’s why you need more sophisticated automation if you want to raise major gifts and planned gifts, and you want to move mid-level donors up the pyramid.

How marketing automation helps nonprofits raise more major gifts, planned gifts and mid-level gifts at lower cost

iMarketSmart

In my previous post I outlined the reasons why nonprofit fundraising operations need marketing automation so they raise money more cost-efficiently. But first, let’s consider the 5 keys to effective marketing and how marketing automation technology can enhance them: . Quick review.

Stop Right Now and Check Those Automated Emails!

Kivi's Nonprofit Communications Blog

If you follow email marketing best practices, you should have at least a couple of automated processes set up like welcome emails when someone signs up for your e-newsletter or receipts for online donations. So please, please, please, learn from my mistake and UPDATE THOSE AUTOMATED EMAILS!

Automated Cultivation vs. “Moves Management”

iMarketSmart

Now let’s contrast moves management with automated cultivation. Enter technology for automating the process. Nonprofits that leverage technology to automate the tedious, time-consuming, inefficient, and expensive cultivation process help their Gift Officers spend more time with the most highly qualified prospects who want to have a deeper relationship and are ready to meet to exchange money for value. I’ve never really felt comfortable with the phrase “moves management.”.

Nonprofits: Upgrade Your Social Media Marketing Strategy through Social Media Automation

Nonprofit Marketing Insights by GlobalOwls

A special guest post by Chris Makara to help nonprofits, NGOs and Social Enterprises understand the benefits of Social Media Automation. Through social media automation. What is social media automation and how does it work? Social Media Optimization Tips for Nonprofits and NGOs.

Do you really need MORE gift officers to raise more money?

iMarketSmart

Fundraising automation can do this. . With fundraising automation, one fundraiser can perform like nine. There are four tasks you can automate to relieve your gift officers of the burdens related to their most pressing challenges: Lead generation .

Why You Should Implement an Automated Email Welcome Series for New Donors

Kivi's Nonprofit Communications Blog

Katelyn Baughan created an automated welcome series for The Children’s Inn at NIH that nurtured new donors over time instead of throwing them into regular email marketing. After a few long days of brainstorming we devised an email marketing strategy that included an initial revision to the e-newsletter, an automated welcome series for new donors, a survey to existing supporters, and more targeted/relevant emails moving forward. Katelyn Baughan.

Marketing Automation: Your Key to Boost Donor Development

NonProfit Hub

Luckily, there’s this little thing called marketing automation that’s proving to be highly effective in helping nonprofit organizations secure donors and increase donor retention. What is marketing automation? This is where marketing automation succeeds.

Follow This Example To See How Automated Cultivation Can Work To Meet Donor Needs.

iMarketSmart

That’s Engagement Fundraising using progressive profiling and automated cultivation. Related Posts: >>Automated Cultivation vs Moves Management. >>Don’t The post Follow This Example To See How Automated Cultivation Can Work To Meet Donor Needs. If you were a fundraiser at my alma mater seeking a donation from me for a new building, a progressive campaign might look like this: Step 1 – Awareness.

5 Ways to Incorporate Data and Automation into Your Marketing Strategy

NonProfit Hub

Here are a few ways in which you can gather the data you need for proper incorporation as well as how automation allows you to stay at the forefront of the minds of those who support your nonprofit. Reach Out In a Timely Manner with Follow Up Automation.

#SM4NP: Automate Your Google Searches To Follow Important Issues

Non Profit Marketing 360

One of its underused developments, though, is the ability to automate and monitor specific terms or events or institutions on the internet for you. Next you can demarcate where Google searches (just as you can along the left column of a traditional Google search – but remember the point is to automate this process). Searching on Google is perhaps the single experience of the internet we all share.

New Automated Fundraising Tool. Free. Forever.

The Agitator

Today were adding a valuable, new tool to The Agitator Toolbox. The Donor Commitment Feedback Widget for Nonprofits has been designed, tested and proven by the folks at our sister company DonorVoice and is being given to Agitator readers for: $30/month $0 (Free). That’s right. And how long will this price last? Forever. Hard to beat. How much time will it take?

CauseTalk Radio Ep07: Automated Giving: Super Strategy or Slacktivism?

Selfish Giving

In this episode of Cause Talk Radio, Megan and I chat with John Ludlow , Chief Strategy Officer for Snoball.com about automated giving. We learn more about the Snoball platform, pontificate about why embedded giving is the wave of the future, dismiss claims of slacktivism, and speculate about ways that automated giving can become a cause marketer’s dream. [Audio clip: view full post to listen].

6 Reasons Your Nonprofit May Not Be Ready For Social Media

J Campbell Social Marketing

5) You want to fully automate or “set and forget” it. Automation tools have their place. Marketing Nonprofits Social Media Buffer HootSuite nonprofit social media statistics social media automation If you read this blog, you know that I feel strongly about the potential of social media and digital tools to transform the ways that nonprofits communicate with donors and supporters. Nonprofits are jumping on social channels in greater numbers.

11 Things Nonprofits Can Learn About Using Twitter from the @NYTimes

J Campbell Social Marketing

While some automation is allowed, make sure to actively staff the account! Sending automated, scheduled tweets without having anyone to respond will not increase your followers, authority or relevance on Twitter – savvy Twitterers can spot a fully automated account a mile away. This is where you can use an automated service. With over 10.6 million (yes, million) Twitter followers, The New York Times is one of the most respected and reputable Twitter accounts out there.

Why your nonprofit’s donor survey could be causing more harm than good

iMarketSmart

Related Posts: >> The case for marketing automation: Why nonprofit fundraising operations should automate tasks to optimize staff performance. >> >> Can your nonprofit organization afford to invest in marketing automation? >>

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Detecting the various forms of account takeover

TRUSTID

Automated identification solutions like the TRUSTID® Pre-Answer Caller Authentication instantly spot spoofed Caller IDs and ANIs to give banks real-time information they can act on for every call. Either way, banks using automated authentication tools like TRUSTID have the intelligence to make quicker, educated security decisions on every call before the phone is picked up. Not all account takeovers are the same. .

EveryAction @ Bridge and Netroots

EveryAction

Fundraising Automation: Raising More Money and Getting Home to Dinner On Time. Learn how to automate some of your key fundraising campaigns. Automation is where strategy and technology meet to help you get the right message, to the right person, at the right time. This session will show you how to set up several types of automated campaigns for your renewal, appeal, sustainer, and acquisition campaigns.

Catch EveryAction at NTC 2019

EveryAction

We have panels on everything from fundraising automation to donor acquisition and vendor client relationships. Learn more from our nonprofit experts at these panels: Raise More Money by Automating Right Message, Right Person, Right Time Join EveryAction Executive Director Melissa Wyers along with Mel King and Rosa Del Angel from Voto Latino in a conversation about digital automation. Want to meet EveryAction at this year's NTC?

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The State of Nonprofit Donor Retention (And What To Do About It)

EveryAction

Automate recapture and renewal efforts. By automating the process, you'll save staff time and create a more timely and seamless experience for your donors. As a general rule, retaining existing donors costs less than acquiring new ones. Current donors are a curated universe who have already demonstrated a belief in your organization’s mission, and willingness to take action toward it.

7 Tips to Make This Year Your Best #GivingTuesday Ever

EveryAction

Use automation to save time and stress. When possible, save yourself time and effort by creating automated processes to do the work for you. Check out our webinar on fundraising automation to see how! #GivingTuesday is right around the corner! Whether you’re still putting together your plan, or just double checking to make sure that everything is ready to go, here are seven tips to decrease your stress and increase your fundraising this year.

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Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction

EveryAction

Identify donors, segment based on their potential value, automate best practices for nurturing prospects, and analyze results for performance and improvements. #18. Save time with marketing automation. Marketing automation - through things like email series - should be a part of any nonprofit's marketing strategy.

The Road to the Big Easy: EveryAction at #18NTC

EveryAction

EveryAction’s Executive Director, Melissa Wyers, was joined by a panel of fundraising experts to chat all things fundraising automation. The packed room learned how to set up several types of automated campaigns for renewal, appeal, sustainer, and acquisition campaigns. We took it one step further and shared how EveryAction clients, the National Audubon Society and Equality Federation, used automation to increase their revenue while managing their workload.

5 Ways to Drive Operational Efficiency in Your Nonprofit Organization

Nonprofit Marketing Insights by GlobalOwls

Start by automating repetitive tasks. This means that they should not waste their time with menial and repetitive tasks that you can easily automate with a piece of software or hardware. Make sure to research the tools you need the most, and prioritize your investments in automation.

Level Up Your Permission-Based Marketing and List Building

Kivi's Nonprofit Communications Blog

Implement highly targeted campaigns and build engagement and segmenting automation into your CRM. No matter where you are in the process of creating more effective communications and marketing for your nonprofit, you can always do more. But that means it is very easy to get overwhelmed!

Are Nonprofits Using Common Email Engagement Tactics?

Kivi's Nonprofit Communications Blog

Finally, I asked participants about whether they do an automated “welcome” email or series for new subscribers. More good news here: Well over half of nonprofits are using automated welcome emails to get their new subscribers engaged right from the start. We just wrapped up our new webinar on managing a healthy email list and re-engaging the unengaged on your list.

10 Essential Social Media Tools for Nonprofits

Nonprofit Marketing Insights by GlobalOwls

You can also schedule automated social media reports that get sent right to your email address every week or month. So, it helps automate your social media marketing and in engaging your audience with awesome content. 10 Essential Social Media Tools for Nonprofits.

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How to Attract and Keep More Monthly Donors

EveryAction

Don't depend on your supporters to remember to update their own information when they receive a new card - part of the reason that they are sustainers is that they like the ease and automation of a monthly process that they don't have to think about, and they often won't remember that replacing their credit card could stop that process.

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GUIDE: Growing and Sustaining your Volunteer Program

EveryAction

Automate your Cultivation. Luckily, you can automate almost everything. Automating your communication with volunteers actually makes them feel more connected to the organization, not less. If you work at a nonprofit, you know what it feels like to have too much on your plate. You are eager to be as effective as possible, but you can’t do it all by yourself. A thriving volunteer program can help maximize your organization’s impact.

9 hard truths your fundraising operation needs to face in the post-pandemic era.

iMarketSmart

Competition is fierce and everywhere. Nonprofits don’t only compete with other nonprofits. They also compete with private sector businesses and Uncle Sam (the tax collector) for every donor’s “share of wallet and attention.”

How to Conduct a Social Media Audit for Your Nonprofit (with free template)

J Campbell Social Marketing

Are you automating the majority of your posts to save time? . Repurposing a story or a great photograph/graphic is ok, but simple cut & paste automation usually doesn’t work very well. Download the Nonprofit Social Media Audit template.

Get Organized and Increase Your Nonprofit Productivity

Get Fully Funded

Think of tasks you can automate. Look at your desk right now, and tell me how many sticky notes are on it. How many to-do lists? How many reminder notes to yourself? If you feel like you have too much to do and aren’t getting enough done, you need to increase your nonprofit productivity.

Essential workforce training elements for LMS

Nonprofit Marketing Insights by GlobalOwls

Automation of notifications. In the case of modern LMS, these tasks can be automated with the mention of “triggers”. Essential workforce training elements for LMS. Are you looking to help your workforce to learn new skills?

What You Can Do About “The Social Dilemma”

Public Sector Marketing 2.0

A good example of this is the Government of Canada’s Directive on Automated Decision Making.

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Mixed Links for Nonprofit Communicators – July 2, 2020

Kivi's Nonprofit Communications Blog

Here are The Top 7 Instagram Automation Tools For Smart Marketers. Just to confuse us even more on what day it is, I am here on a Thursday with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising instead of Friday.

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3 Easy Ways To Make Your Nonprofit's Email Program Stand Out Today [With Free Templates]

EveryAction

Use a welcome email series Marketing automation is more than just a buzzword for nonprofits today, it is a necessary tool, saving valuable staff time that can then be spent on more valuable tasks. For most nonprofits, email is the backbone of their digital fundraising program. However, as all digital fundraisers know, effective email fundraising consists of far more than sending out an ask for donations.

Thanking vs. Appreciating

iMarketSmart

I’ve been thinking that, perhaps, too many organizations have turned thanking into an automated obligation. Mechanized thank you’s. They realize it’s something they’re supposed to do. So, they do it as cost-efficiently as possible. As a result, for many, their thank you’s have become one dimensional and aloof. That led me to wonder… should we really be thanking donors after all? What if they don’t want to be thanked?

The 6 Scariest Monsters Nonprofit Fundraisers Are Facing This Halloween

EveryAction

One of the easiest ways to retain donors is to automate communications to them, so that your database can do the work of identifying which donors should be reached out to and what messaging they need to hear. From a welcome email series that introduces new folks to your organization, to a reengagement series for people on the verge of lapsing, setting up automated systems ensures that no one falls through the cracks.

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The 3 Best App Testing Strategies for Busy Developers

Nonprofit Marketing Insights by GlobalOwls

Go Ahead and Automate Testing – Within Reason. One of the most popular app testing strategies is to automate the entire process. There are certain segments of the process that make sense to automate testing, and others you don’t want to take shortcuts with.

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