7 Questions on Marketing Automation for Nonprofits

EveryAction

I recently sat down with the good folks at The Campaign Workshop and chatted about marketing automation for nonprofits. The Campaign Workshop: "Why should I care about nonprofit marketing automation?". TCW: "What's a common mistake nonprofits make with marketing automation?".

#SM4NP: Automate Your Google Searches To Follow Important Issues

Non Profit Marketing 360

One of its underused developments, though, is the ability to automate and monitor specific terms or events or institutions on the internet for you. Searching on Google is perhaps the single experience of the internet we all share.

New Automated Fundraising Tool. Free. Forever.

The Agitator

Today were adding a valuable, new tool to The Agitator Toolbox. The Donor Commitment Feedback Widget for Nonprofits has been designed, tested and proven by the folks at our sister company DonorVoice and is being given to Agitator readers for: $30/month $0 (Free). That’s right. And how long will this price last? Forever. Hard to beat. How much time will it take?

CauseTalk Radio Ep07: Automated Giving: Super Strategy or Slacktivism?

Selfish Giving

In this episode of Cause Talk Radio, Megan and I chat with John Ludlow , Chief Strategy Officer for Snoball.com about automated giving. We learn more about the Snoball platform, pontificate about why embedded giving is the wave of the future, dismiss claims of slacktivism, and speculate about ways that automated giving can become a cause marketer’s dream. [Audio clip: view full post to listen].

6 Reasons Your Nonprofit May Not Be Ready For Social Media

J Campbell Social Marketing

5) You want to fully automate or “set and forget” it. Automation tools have their place. Marketing Nonprofits Social Media Buffer HootSuite nonprofit social media statistics social media automation

Are you curious about Twitter? Here’s a sneak peek at my Twitter strategy

Wild Woman Fundraising

Should you automate your tweeting? Mazarine Treyz, with The Wild Woman’s Guide to Fundraising and The Wild Woman’s Guide to Social Media. When my friend Amy Sample Ward told me to get on Twitter in 2007, I did so, reluctantly.

The Road to the Big Easy: EveryAction at #18NTC

EveryAction

EveryAction’s Executive Director, Melissa Wyers, was joined by a panel of fundraising experts to chat all things fundraising automation. The packed room learned how to set up several types of automated campaigns for renewal, appeal, sustainer, and acquisition campaigns. We took it one step further and shared how EveryAction clients, the National Audubon Society and Equality Federation, used automation to increase their revenue while managing their workload.

How to Attract and Keep More Monthly Donors

EveryAction

For other circumstances that cause failed donations, such as a donor cancelling their credit card, set up an automated email response that will let them know that their donation failed to process and prompt them to update their credit card information.

Tips for Silent Videos (Or When People Turn Off Your Sound)

Kivi's Nonprofit Communications Blog

translations) or closed captions are usually automated features that can be turned on or off. On Thursday, I’m presenting a webinar on how to create a great thank you video for your supporters.

Video 228

The Ultimate Guide to Choosing Nonprofit Technology

EveryAction

Technology maximizes your potential by automating repetitive work, synchronizing data, and allowing you to easily spot trends and paths for growth.

Guide 130

How Nonprofits Can Get More Social Media Engagement in 2018

J Campbell Social Marketing

Stop automating your posts. Each platform is completely unique, and automating all of your content across platforms doesn’t work anymore (not that it worked well even just a few years ago).

6 Time-Saving Scheduling Tools Recommended by Fellow Nonprofits

Kivi's Nonprofit Communications Blog

Automated scheduling for Outlook and Google Calendars. Scheduling a meeting shouldn’t be hard. But all too often, it feels like: via GIPHY. The back-and-forth is enough to suck your soul dry. Thankfully, there are apps to improve the process.

Tools 223

12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

EveryAction

Automation tools such as EveryAction’s credit card updater , enable our database to get updated member credit card numbers directly from their bank, meaning that a monthly donation can continue to process without any action needed on the card holder's part. Many nonprofits are harnessing this channel for sending automated voice messages, text messages, pictures, video, surveys, and more.

Trends That Will Shape PR in 2018

Kivi's Nonprofit Communications Blog

A study of 1478 professionals by Wibbitz shows that 80 percent use automation tools for visual content creation, and that more than three quarters say they will expand visual content creation in the coming year. What can PR professionals expect in 2018?

PR 156

Have I mentioned how self-actualization ties in with why donors give?

iMarketSmart

Therefore, since self-actualization is actually their reward for giving — not an automated “thank you” — you need to make sure they got what they wanted. Self-actualization (realizing one’s full potential) rests at the top of Maslow’s hierarchy of needs. Donors aim for self-actualization and giving helps them make progress toward that goal. In other words, they give in order to realize the best version of themselves. You are their guide, their facilitator.

Don’t survey your donors unless you have cultivation ready to go

iMarketSmart

At MarketSmart , we felt so strongly about this (after I tried to make the calls myself) that we developed the only automated, highly personalized, highly relevant cultivation system that delivers the right messages to the right donors at the right times spawned by their survey answers and online digital body language. Let’s start at the beginning.

Survey 100

The Rule of 7 vs. 3-to-1 fundraising

iMarketSmart

That’s why we recommend automated email marketing along with your 3-to-1 Fundraising efforts. Automated email provides supporters with personalized, highly relevant communications that are NOT spammy.

Rules 141

Maximize the Post Gift Glow: The Art of Thanking Donors

Kivi's Nonprofit Communications Blog

When and how to automate without losing the personal touch. Giving to charity is the neurological equivalent of winning the lottery! So why do 3 out of 4 donors not make a second gift?

How to Get Program Staff to Use Your Editorial Calendar

Kivi's Nonprofit Communications Blog

By inviting relevant staff to each appointment we could get it to show up on their personal calendar and also create automated prompts (appointment reminders) keeping them engaged. You know how I feel about editorial calendars.

The bots are coming! Are you ready?

Public Sector Marketing 2.0

Bot: A piece of software that is designed and created to automate the kinds of tasks we would usually do on our own such as making a reservation, adding an event to your calendar, opening a program or displaying a summary report (e.g.

Skype 148

HomeworkforSchool.com 6 Tips For Discovering The Ideal Tutor

SocialButterfly

Lenders are seeking for debtors with integrity and in the event that they find out you’ve gotten falsified details on your application that is an automated flip down in most cases.To HomeworkforSchool.com 6 Tips For Discovering The Ideal Tutor.

Tips 130

How to Rock Social Media Doesn’t Involve Social Media

SocialButterfly

” Some others chimed in that automation is a big help, citing tools like IFFT that have relieved their daily consumption-desires of content. Automation though is a dangerous line to cross–so I wouldn’t recommend doing it lightly.

The 3 types of planned giving prospects

iMarketSmart

You need to send these people cultivation marketing: that is relevant and personalized (I recommend automated drip email and direct mail marketing to save yourself time). Both the automated drip emails and the campaign-oriented outbound campaigns should emphasize the Fantastic Four.

4 Ways To Convince Your Nonprofit Board to Invest in Fundraising Tools

EveryAction

For instance, if the new technology you are recommending automates processes that are currently being done manually, calculate the amount of paid staff time currently spent on those workflows that could be redirected toward other purposes with new technology.

Tools 184

Why the Canadian Digital Service is a major milestone for Canada.

Public Sector Marketing 2.0

In this era of exponential growth and advancements in artificial intelligence, automation, blockchain technology / fintech, and augmented reality (driven in large part by smartphone ubiquity), the entire role of government and how it serves citizens needs to be re-thought.

Canada 198

Getting that second donation-interview with Melinda Snow Olson

Wild Woman Fundraising

This includes email marketing and marketing automation expertise with multiple organizations, delivering hundreds of emails impacting millions in revenue. An autoresponder is simply an automated email sent by an email marketing system based on a triggering event.

Three Ways to Overcome Decision Fatigue in Your #npcomm Work

Kivi's Nonprofit Communications Blog

Create more Simple Rules and routines to automate decisionmaking. Or automate them using various productivity programs that do things like sort your inbox for you.

Work 189

Cut the Glut! Part II – Redundancies to Eliminate from Your Writing

Kivi's Nonprofit Communications Blog

ATM means automated teller machine, so don’t say ATM machine. Last week, we talked about those wordy phrases you need to trim (and what to use instead). For example, just say “enough” instead of “a sufficient amount of.”

How to Rock Social Media Doesn’t Involve Social Media

SocialButterfly

” Some others chimed in that automation is a big help, citing tools like IFFT that have relieved their daily consumption-desires of content. Automation though is a dangerous line to cross–so I wouldn’t recommend doing it lightly.

12 astounding ways engagement fundraising can help you right now

iMarketSmart

Here are a dozen ways engagement fundraising helps nonprofits all around the world. Focus on your oldest supporters and Legacy Society members who have no children and capacity (this is the essential component of the strategy for generating revenue quickly).

5 Ways to Thank and Recognize Your Donors Using Digital Tools and Social Media

J Campbell Social Marketing

Marketing automation can be used to thank donors on their one-year giving anniversary. Donor attrition continues at a startling rate. Some nonprofits are losing as many as 90% of their first-time donors on an annual basis!

A tool for inspiration: Mobile Giving

A Small Change

An automated text or email confirming receipt. There are now more than 1 billion smartphones on the planet. And, in a recent study, researchers learned that 9.5% of donations came from mobile devices. Clearly, this is a huge opportunity for fundraisers and a seamless and user friendly mobile giving interface can be an incredibly helpful tool to increase giving.

Mobile 133

Day in the Life of a Nonprofit Communicator – Erica Hurt

Kivi's Nonprofit Communications Blog

Often time, on Mondays, I am scheduling out social media posts or drafting automated emails to our donor base. Erica Hurt. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words.

Ready for Year-End? Here Are 10 Easy Things You Can Do to Raise More Money

EveryAction

Consider setting up an automated thank you email series and send multiple thank you messages throughout the giving season. We won't waste your time with a lengthy intro. With #GivingTuesday and Year-End fundraising rapidly approaching, we'll get straight to the point.

How We Curate Content for Social Media (and Added More Followers)

Kivi's Nonprofit Communications Blog

If you have a blog, you can use automation to post blog posts to social media without ongoing effort from you. Maggie Siemer. Curating content should really be a no-brainer. It provides valuable resources for your followers and you don’t have to create anything new.

Ads 229

See what happens when donors and board members switch a few words

iMarketSmart

These days your organization can leverage technology to help you reach more people , cultivate relationships with them over time, build their desire using automated emails , and even motivate them to take action.

Words 130

5 Strategies to Reach and Engage Young People In Your Nonprofit Work

J Campbell Social Marketing

Don’t automate all of your social media accounts (some scheduled tweets are fine). “How can our nonprofit get young people involved in our organization?”. Where do we need to be online to reach younger people?”. “Do Do young people still use Facebook?”.

Why Webinars Work for “Engagement Fundraising”

iMarketSmart

Otherwise, you’ll need to find a way using your marketing automation or CRM systems to wrap up all the data into an overall score. In a recent marketing article, Shelby Britton (Senior Product Manager at Adobe) points out why Webinars work for the private sector.

Work 130

Take Control of Your Data: 3 Must-Have Reporting Tools Every Nonprofit Should Have

EveryAction

You might even have automated reports, and streamlined processes but how does it look? A new year means new resolutions, and for nonprofits that often falls into the category of better fundraising practices. Enter our new series, “New Year, New Heights.” For the next few months, we’re taking an in-depth look at key features and tools that make for a successful development program. Follow along, email us your questions , and let us know what you’d like to hear about!

Report 147

Listening to the Wrong Donors

The Agitator

This means automating your responses (the ones that can be automated), getting your vendors in line, and doing the heavy lifting of changing your processes as recommended by your best and most committed donors.