7 Questions on Marketing Automation for Nonprofits


I recently sat down with the good folks at The Campaign Workshop and chatted about marketing automation for nonprofits. The Campaign Workshop: "Why should I care about nonprofit marketing automation?". TCW: "What's a common mistake nonprofits make with marketing automation?".

New Automated Fundraising Tool. Free. Forever.

The Agitator

Today were adding a valuable, new tool to The Agitator Toolbox. The Donor Commitment Feedback Widget for Nonprofits has been designed, tested and proven by the folks at our sister company DonorVoice and is being given to Agitator readers for: $30/month $0 (Free). That’s right. And how long will this price last? Forever. Hard to beat. How much time will it take?

Trending Sources

11 Things Nonprofits Can Learn About Using Twitter from the @NYTimes

J Campbell Social Marketing

While some automation is allowed, make sure to actively staff the account! Sending automated, scheduled tweets without having anyone to respond will not increase your followers, authority or relevance on Twitter – savvy Twitterers can spot a fully automated account a mile away.

6 Reasons Your Nonprofit May Not Be Ready For Social Media

J Campbell Social Marketing

5) You want to fully automate or “set and forget” it. Automation tools have their place. Marketing Nonprofits Social Media Buffer HootSuite nonprofit social media statistics social media automation

CauseTalk Radio Ep07: Automated Giving: Super Strategy or Slacktivism?

Selfish Giving

In this episode of Cause Talk Radio, Megan and I chat with John Ludlow , Chief Strategy Officer for Snoball.com about automated giving. We learn more about the Snoball platform, pontificate about why embedded giving is the wave of the future, dismiss claims of slacktivism, and speculate about ways that automated giving can become a cause marketer’s dream. [Audio clip: view full post to listen].

Tips for Silent Videos (Or When People Turn Off Your Sound)

Kivi's Nonprofit Communications Blog

translations) or closed captions are usually automated features that can be turned on or off. On Thursday, I’m presenting a webinar on how to create a great thank you video for your supporters.

Three Ways to Overcome Decision Fatigue in Your #npcomm Work

Kivi's Nonprofit Communications Blog

Create more Simple Rules and routines to automate decisionmaking. Or automate them using various productivity programs that do things like sort your inbox for you.

Work 73

How to Get Program Staff to Use Your Editorial Calendar

Kivi's Nonprofit Communications Blog

By inviting relevant staff to each appointment we could get it to show up on their personal calendar and also create automated prompts (appointment reminders) keeping them engaged. You know how I feel about editorial calendars.

Tampa 61

Cut the Glut! Part II – Redundancies to Eliminate from Your Writing

Kivi's Nonprofit Communications Blog

ATM means automated teller machine, so don’t say ATM machine. Last week, we talked about those wordy phrases you need to trim (and what to use instead). For example, just say “enough” instead of “a sufficient amount of.”

How to use verbatims and digital body language to raise more money


That way it gets scored and sorted for future automated marketing using highly segmented, highly relevant, highly personalized messages. Recently I was interviewed by a woman named Mazarine at Wild Woman Fundraising ! You can hear the interview here.

6 Time-Saving Scheduling Tools Recommended by Fellow Nonprofits

Kivi's Nonprofit Communications Blog

Automated scheduling for Outlook and Google Calendars. Scheduling a meeting shouldn’t be hard. But all too often, it feels like: via GIPHY. The back-and-forth is enough to suck your soul dry. Thankfully, there are apps to improve the process.

See what happens when donors and board members switch a few words


These days your organization can leverage technology to help you reach more people , cultivate relationships with them over time, build their desire using automated emails , and even motivate them to take action.

3 Ideas for Getting the Word Out to Your Donors About Online Fundraising Campaigns

J Campbell Social Marketing

Donor database software can help you run a campaign from start to finish, down to automating communications, like emails and online newsletters. Automate mailings to selected donors. Guest post by Gretchen Barry. Build it and they will come, right? Well, maybe. But chances are, no.

The Rule of 7 vs. 3-to-1 fundraising


That’s why we recommend automated email marketing along with your 3-to-1 Fundraising efforts. Automated email provides supporters with personalized, highly relevant communications that are NOT spammy.

Rules 29

Fundraising So Simple Only a Child Can Do It Well

The Agitator

They provide a fully automated peer-to-peer website where parents and kids can plug in videos and photos. The other day I stumbled across a company that raises big bucks in peer-to-peer fundraising for elementary schools in the US. You’ll find it at Boosterthon.com and their proposition is simple. The result is an easy-as-pie fundraising campaign for their school. Check out one of their pre-programmed, easily adaptable videos here.

No Nonprofits – You Aren’t Posting Enough On Social Media

J Campbell Social Marketing

Mixing up the language and sending the tweets out at different times of the day works best – you don’t want to seem like an automated robot.

The 3 types of planned giving prospects


You need to send these people cultivation marketing: that is relevant and personalized (I recommend automated drip email and direct mail marketing to save yourself time). Both the automated drip emails and the campaign-oriented outbound campaigns should emphasize the Fantastic Four.

How Nonprofits Can Use Text Messaging

Kivi's Nonprofit Communications Blog

She is into all things mobile and automated, and she is passionate about how technology transforms communication. Alexa Lemzy. Have you tried mobile fundraising or contacting your supporters via text? Alexa Lemzy shares some ways you can get started in today’s post. Kristina.

Big Pressure for Big Data? Here’s What to Do

Getting Attention

Affordable and widely-available technologies—with database, fundraising, email, marketing automation and other functions—now produce tons of data.

Why everyone talks about segmenting emails but hardly anyone ever does it


And the list goes on and on… Then, once the donors have segmented themselves, you can employ an automated cultivation system that will send highly relevant emails that have been pre-written but personalized for each donor segment. They’ll talk about it at conferences.

Ep242: How This Chain of C-Stores Activated Customers, Employees to Raise $1.35M for MDA

Selfish Giving

Do you have an automated ask at the credit card PIN pad, or do you rely solely on cashiers to make a direct ask?

How to Rock Social Media Doesn’t Involve Social Media


” Some others chimed in that automation is a big help, citing tools like IFFT that have relieved their daily consumption-desires of content. Automation though is a dangerous line to cross–so I wouldn’t recommend doing it lightly.

5 Ways to Thank and Recognize Your Donors Using Digital Tools and Social Media

J Campbell Social Marketing

Marketing automation can be used to thank donors on their one-year giving anniversary. Donor attrition continues at a startling rate. Some nonprofits are losing as many as 90% of their first-time donors on an annual basis!

Text Messaging vs. Mobile Instant Messaging

Public Sector Marketing 2.0

Text messages can be used to interact with automated systems to, for example, order products or services, or participate in contests.

If This Then That. When Google isn’t enough…

Public Sector Marketing 2.0

Google Alerts –> To automate my repeat searches . We all know “googling” things in 2013 is ubiquitous. Once you throw in Bing, Yahoo, and the multitude of niche search engines you get roughly 92% of the world’s on-line population of 2.3

The New Email Metric You Might Want to Try

Kivi's Nonprofit Communications Blog

I had to do this by hand since I was going backward in time, but in the future, I can automate this tagging. Let’s talk about email engagement. Right now, I bet most of you are looking at your open rates and click-through rates, and maybe your click-to-open ratio.

A surprising tweak to increase donor retention

Fundraising Coach

We often have an automated email after someone makes an online gift. I''d opened it thinking it was simply an automated boring email. This week, review your automated receipt/gift acknowledgement systems.

Get into Conversation: That’s Matterness

Getting Attention

Have we gone over the cliff of automation, where it no longer feels like human beings are running our effort?

How to Respond to a National Tragedy

Getting Attention

Automating outreach is a lifesaver, but also a potential snafu at times of crisis. Like you, my heart and head are heavy in the wake of Friday’s tragedy in Newtown, CT. Especially since I feel so helpless. My gut is that’s how many of your supporters and prospects are feeling as well, and what will be top of mind for at least a few more days. So be responsive , even though you’re pressured by the year-end push for support.

No Wonder Retention of Online Donors is So Bad

Kivi's Nonprofit Communications Blog

In 2009 and 2010, only about 1/3 of the organizations acknowledged the online gift with more than an automated email, and just a few started any real kind of conversation with me with newsletters or additional email communications.

Online 114

Why you don’t need to update your planned giving web pages as much as you might think


Getting these communications out can be time-consuming and tedious but automating the activity with our drip marketing system makes it easy. A longstanding misconception has been spread around for too long. Your planned giving web pages don’t need to be updated “with the latest tax laws.” Here’s our take on the subject: 1. Microsites are not websites. Planned giving pages sold by outside vendors are microsites while your organization’s main online presence is a website.

Maximize the Post Gift Glow: The Art of Thanking Donors

Kivi's Nonprofit Communications Blog

When and how to automate without losing the personal touch. Giving to charity is the neurological equivalent of winning the lottery! So why do 3 out of 4 donors not make a second gift?

3 Steps to Focused Productivity for Your Nonprofit Marketing

Getting Attention

Look for ways to “batch and automate&# your routine chores: Block out a few minutes twice a day to tackle your Inbox, for example, rather than jumping to respond to every incoming email. Welcome to our newest guest blogger, Rebecca Leaman.

Why the Canadian Digital Service is a major milestone for Canada.

Public Sector Marketing 2.0

In this era of exponential growth and advancements in artificial intelligence, automation, blockchain technology / fintech, and augmented reality (driven in large part by smartphone ubiquity), the entire role of government and how it serves citizens needs to be re-thought.

The bots are coming! Are you ready?

Public Sector Marketing 2.0

Bot: A piece of software that is designed and created to automate the kinds of tasks we would usually do on our own such as making a reservation, adding an event to your calendar, opening a program or displaying a summary report (e.g.


Kivi's Nonprofit Communications Blog

Where’s your automated series of welcome messages, in which to talk to me…Nancy Schwartz? Wow, what a disconnect. Let me tell you about it, so you can make sure your organization avoids this kind of blunder.

12 astounding ways engagement fundraising can help you right now


Here are a dozen ways engagement fundraising helps nonprofits all around the world. Focus on your oldest supporters and Legacy Society members who have no children and capacity (this is the essential component of the strategy for generating revenue quickly).

How to Communicate In The Midst Of Tragedy: 9-Step Checklist

Getting Attention

Automating outreach is a lifesaver, but also a potential snafu at times of crisis. Like you, my heart and head are heavy in the wake of yesterday’s bombings in Boston. Especially since I feel so helpless. I had a completely different post planned today, but wanted to respond a.s.a.p.

The 8 Core Components of Engagement Fundraising and Why You Desperately Need Them


The feedback loop is deployed in our donor survey, micro-site and automated “drip” email platforms. Mechanized automation is the most effective and efficient way to provide proper cultivation that builds trust and earns respect.

May 26th Webinar: Move on up! And give yourself a leg up the career ladder!

Wild Woman Fundraising

A blogging calendar that you can use to automate your posting. An automation plan for your social networks, so you only spend 15 minutes a day building your reputation. Move on up! And give yourself a leg up the career ladder!

May 70