Automating outreach is a lifesaver, but also a potential snafu at times of crisis. Like you, my heart and head are heavy in the wake of yesterday’s bombings in Boston. Especially since I feel so helpless. I had a completely different post planned today, but wanted to respond a.s.a.p. MORE
Should you automate your tweeting? Mazarine Treyz, with The Wild Woman’s Guide to Fundraising and The Wild Woman’s Guide to Social Media. When my friend Amy Sample Ward told me to get on Twitter in 2007, I did so, reluctantly. MORE
No automated posting here! According to Facebook, 150 million of the 1 billion people that use the social network are connected to a cause or nonprofit. We know why people use Facebook – to connect with other people. MORE
Today were adding a valuable, new tool to The Agitator Toolbox. The Donor Commitment Feedback Widget for Nonprofits has been designed, tested and proven by the folks at our sister company DonorVoice and is being given to Agitator readers for: $30/month $0 (Free). That’s right. And how long will this price last? Forever. Hard to beat. How much time will it take? MORE
Citing JCA’s involvement with the Kaufman Center’s technology overhaul, Crain’s focused on the high stakes and challenges that nonprofits face as they try to automate and streamline their operations. In this week’s Crain’s New York Business, columnist Anne Fischer featured JCA in an article about nonprofits and their struggle to implement and maintain technology. MORE
If you have the technical ability, or know someone who does, automating this would be much simpler in the long run. I find it so easy to keep looking for the new thing, pressing toward the next deadline, looking for the next big "win," that I tend to forget routine maintenance systems. MORE
These days your organization can leverage technology to help you reach more people , cultivate relationships with them over time, build their desire using automated emails , and even motivate them to take action. MORE
Text messages can be used to interact with automated systems to, for example, order products or services, or participate in contests. MORE
A blogging calendar that you can use to automate your posting. An automation plan for your social networks, so you only spend 15 minutes a day building your reputation. MORE
Donor database software can help you run a campaign from start to finish, down to automating communications, like emails and online newsletters. Automate mailings to selected donors. Guest post by Gretchen Barry. Build it and they will come, right? Well, maybe. But chances are, no. MORE
” Some others chimed in that automation is a big help, citing tools like IFFT that have relieved their daily consumption-desires of content. Automation though is a dangerous line to cross–so I wouldn’t recommend doing it lightly. MORE
Where’s your automated series of welcome messages, in which to talk to me…Nancy Schwartz? Wow, what a disconnect. Let me tell you about it, so you can make sure your organization avoids this kind of blunder. MORE
Affordable and widely-available technologies—with database, fundraising, email, marketing automation and other functions—now produce tons of data. MORE
When and how to automate without losing the personal touch. Giving to charity is the neurological equivalent of winning the lottery! So why do 3 out of 4 donors not make a second gift? MORE
GW: So they’ve got to automate the process. MT: And I think a lot of nonprofits are going to be looking at you and saying, wow, you know, like I never knew that I could get all this data and figure out who really does care, and how to like automate that process. MORE
That way it gets scored and sorted for future automated marketing using highly segmented, highly relevant, highly personalized messages. Recently I was interviewed by a woman named Mazarine at Wild Woman Fundraising ! You can hear the interview here. MORE
While some automation is allowed, make sure to actively staff the account! Sending automated, scheduled tweets without having anyone to respond will not increase your followers, authority or relevance on Twitter – savvy Twitterers can spot a fully automated account a mile away. MORE
They provide a fully automated peer-to-peer website where parents and kids can plug in videos and photos. The other day I stumbled across a company that raises big bucks in peer-to-peer fundraising for elementary schools in the US. You’ll find it at Boosterthon.com and their proposition is simple. The result is an easy-as-pie fundraising campaign for their school. Check out one of their pre-programmed, easily adaptable videos here. MORE
Google Alerts –> To automate my repeat searches . We all know “googling” things in 2013 is ubiquitous. Once you throw in Bing, Yahoo, and the multitude of niche search engines you get roughly 92% of the world’s on-line population of 2.3 MORE
Automating outreach is a lifesaver, but also a potential snafu at times of crisis. Like you, my heart and head are heavy in the wake of Friday’s tragedy in Newtown, CT. Especially since I feel so helpless. My gut is that’s how many of your supporters and prospects are feeling as well, and what will be top of mind for at least a few more days. So be responsive , even though you’re pressured by the year-end push for support. MORE
Create more Simple Rules and routines to automate decisionmaking. Or automate them using various productivity programs that do things like sort your inbox for you. MORE
I recently sat down with the good folks at The Campaign Workshop and chatted about marketing automation for nonprofits. The Campaign Workshop: "Why should I care about nonprofit marketing automation?". TCW: "What's a common mistake nonprofits make with marketing automation?". MORE
Look for ways to “batch and automate&# your routine chores: Block out a few minutes twice a day to tackle your Inbox, for example, rather than jumping to respond to every incoming email. Welcome to our newest guest blogger, Rebecca Leaman. MORE
And the list goes on and on… Then, once the donors have segmented themselves, you can employ an automated cultivation system that will send highly relevant emails that have been pre-written but personalized for each donor segment. They’ll talk about it at conferences. MORE
Mixing up the language and sending the tweets out at different times of the day works best – you don’t want to seem like an automated robot. MORE
Read the whole guide here , and remember their advice: A welcome series is a sequence of 2-3 simple, personal email messages (a plus if you’re able to automate them!) When someone signs up to receive emails from you, what’s the first thing you send? Do you just add them to your e-newsletter distribution? Or do you actually welcome them? Don’t neglect the most important emails - the first ones you send! MORE
You need to send these people cultivation marketing: that is relevant and personalized (I recommend automated drip email and direct mail marketing to save yourself time). Both the automated drip emails and the campaign-oriented outbound campaigns should emphasize the Fantastic Four. MORE
The feedback loop is deployed in our donor survey, micro-site and automated “drip” email platforms. Mechanized automation is the most effective and efficient way to provide proper cultivation that builds trust and earns respect. MORE
ATM means automated teller machine, so don’t say ATM machine. Last week, we talked about those wordy phrases you need to trim (and what to use instead). For example, just say “enough” instead of “a sufficient amount of.” MORE
We often have an automated email after someone makes an online gift. I''d opened it thinking it was simply an automated boring email. This week, review your automated receipt/gift acknowledgement systems. MORE
5) You want to fully automate or “set and forget” it. Automation tools have their place. Marketing Nonprofits Social Media Buffer HootSuite nonprofit social media statistics social media automation MORE
One of its underused developments, though, is the ability to automate and monitor specific terms or events or institutions on the internet for you. Searching on Google is perhaps the single experience of the internet we all share. MORE
In this episode of Cause Talk Radio, Megan and I chat with John Ludlow , Chief Strategy Officer for Snoball.com about automated giving. We learn more about the Snoball platform, pontificate about why embedded giving is the wave of the future, dismiss claims of slacktivism, and speculate about ways that automated giving can become a cause marketer’s dream. [Audio clip: view full post to listen]. MORE
That’s why we recommend automated email marketing along with your 3-to-1 Fundraising efforts. Automated email provides supporters with personalized, highly relevant communications that are NOT spammy. MORE
Have we gone over the cliff of automation, where it no longer feels like human beings are running our effort? MORE
Automated processing is great, but it has to be smart and segmented enough to feel somewhat personal. Standard automated processing exists in every fundraising application in the marketplace. The following is a true story. In the fall of 2010, I made a gift in memory of a friend’s mother. My friend and her family requested gifts to one of two charities in lieu of flowers. I picked one and went to the organization’s website to make my gift. MORE
By inviting relevant staff to each appointment we could get it to show up on their personal calendar and also create automated prompts (appointment reminders) keeping them engaged. You know how I feel about editorial calendars. MORE
In 2009 and 2010, only about 1/3 of the organizations acknowledged the online gift with more than an automated email, and just a few started any real kind of conversation with me with newsletters or additional email communications. MORE
I had to do this by hand since I was going backward in time, but in the future, I can automate this tagging. Let’s talk about email engagement. Right now, I bet most of you are looking at your open rates and click-through rates, and maybe your click-to-open ratio. MORE
A blogging calendar that you can use to automate your posting. An automation plan for your social networks, so you only spend 15 minutes a day building your reputation. Move on up! And give yourself a leg up the career ladder! MORE
Bot: A piece of software that is designed and created to automate the kinds of tasks we would usually do on our own such as making a reservation, adding an event to your calendar, opening a program or displaying a summary report (e.g. MORE
Automated translations are OK to use if you’re browsing the web and you need a rough overview of a foreign passage. Patricia V. Rivera. MORE
Will they receive an automated email from us thanking them and providing them a receipt for tax purposes? Elizabeth Brigham. Today’s guest post reminds us not to forget about our websites in the age of social media. Kristina. Guest Post by Elizabeth Brigham. MORE
Automation Related Topics 
EveryAction
APRIL 6, 2017
I recently sat down with the good folks at The Campaign Workshop and chatted about marketing automation for nonprofits. The Campaign Workshop: "Why should I care about nonprofit marketing automation?". TCW: "What's a common mistake nonprofits make with marketing automation?".
The Agitator
SEPTEMBER 15, 2014
Today were adding a valuable, new tool to The Agitator Toolbox. The Donor Commitment Feedback Widget for Nonprofits has been designed, tested and proven by the folks at our sister company DonorVoice and is being given to Agitator readers for: $30/month $0 (Free). That’s right. And how long will this price last? Forever. Hard to beat. How much time will it take?
J Campbell Social Marketing
JANUARY 14, 2014
While some automation is allowed, make sure to actively staff the account! Sending automated, scheduled tweets without having anyone to respond will not increase your followers, authority or relevance on Twitter – savvy Twitterers can spot a fully automated account a mile away.
J Campbell Social Marketing
APRIL 8, 2014
5) You want to fully automate or “set and forget” it. Automation tools have their place. Marketing Nonprofits Social Media Buffer HootSuite nonprofit social media statistics social media automation
Wild Woman Fundraising
JULY 11, 2016
GW: So they’ve got to automate the process. MT: And I think a lot of nonprofits are going to be looking at you and saying, wow, you know, like I never knew that I could get all this data and figure out who really does care, and how to like automate that process.
Kivi's Nonprofit Communications Blog
JULY 18, 2017
By inviting relevant staff to each appointment we could get it to show up on their personal calendar and also create automated prompts (appointment reminders) keeping them engaged. You know how I feel about editorial calendars.
Kivi's Nonprofit Communications Blog
MAY 10, 2017
Create more Simple Rules and routines to automate decisionmaking. Or automate them using various productivity programs that do things like sort your inbox for you.
Kivi's Nonprofit Communications Blog
SEPTEMBER 28, 2016
ATM means automated teller machine, so don’t say ATM machine. Last week, we talked about those wordy phrases you need to trim (and what to use instead). For example, just say “enough” instead of “a sufficient amount of.”
J Campbell Social Marketing
SEPTEMBER 17, 2015
Donor database software can help you run a campaign from start to finish, down to automating communications, like emails and online newsletters. Automate mailings to selected donors. Guest post by Gretchen Barry. Build it and they will come, right? Well, maybe. But chances are, no.
The Agitator
OCTOBER 6, 2015
They provide a fully automated peer-to-peer website where parents and kids can plug in videos and photos. The other day I stumbled across a company that raises big bucks in peer-to-peer fundraising for elementary schools in the US. You’ll find it at Boosterthon.com and their proposition is simple. The result is an easy-as-pie fundraising campaign for their school. Check out one of their pre-programmed, easily adaptable videos here.
iMarketSmart
JULY 27, 2016
That way it gets scored and sorted for future automated marketing using highly segmented, highly relevant, highly personalized messages. Recently I was interviewed by a woman named Mazarine at Wild Woman Fundraising ! You can hear the interview here.
J Campbell Social Marketing
MAY 16, 2016
Mixing up the language and sending the tweets out at different times of the day works best – you don’t want to seem like an automated robot.
iMarketSmart
JANUARY 11, 2016
These days your organization can leverage technology to help you reach more people , cultivate relationships with them over time, build their desire using automated emails , and even motivate them to take action.
Getting Attention
JANUARY 15, 2014
Affordable and widely-available technologies—with database, fundraising, email, marketing automation and other functions—now produce tons of data.
iMarketSmart
NOVEMBER 16, 2015
That’s why we recommend automated email marketing along with your 3-to-1 Fundraising efforts. Automated email provides supporters with personalized, highly relevant communications that are NOT spammy.
SocialButterfly
MAY 29, 2013
” Some others chimed in that automation is a big help, citing tools like IFFT that have relieved their daily consumption-desires of content. Automation though is a dangerous line to cross–so I wouldn’t recommend doing it lightly.
Kivi's Nonprofit Communications Blog
SEPTEMBER 20, 2016
I had to do this by hand since I was going backward in time, but in the future, I can automate this tagging. Let’s talk about email engagement. Right now, I bet most of you are looking at your open rates and click-through rates, and maybe your click-to-open ratio.
Public Sector Marketing 2.0
MAY 22, 2014
Text messages can be used to interact with automated systems to, for example, order products or services, or participate in contests.
Public Sector Marketing 2.0
JANUARY 16, 2013
Google Alerts –> To automate my repeat searches . We all know “googling” things in 2013 is ubiquitous. Once you throw in Bing, Yahoo, and the multitude of niche search engines you get roughly 92% of the world’s on-line population of 2.3
Fundraising Coach
FEBRUARY 24, 2015
We often have an automated email after someone makes an online gift. I''d opened it thinking it was simply an automated boring email. This week, review your automated receipt/gift acknowledgement systems.
Kivi's Nonprofit Communications Blog
JUNE 8, 2017
When and how to automate without losing the personal touch. Giving to charity is the neurological equivalent of winning the lottery! So why do 3 out of 4 donors not make a second gift?
Getting Attention
DECEMBER 11, 2014
Have we gone over the cliff of automation, where it no longer feels like human beings are running our effort?
Public Sector Marketing 2.0
JUNE 6, 2017
Bot: A piece of software that is designed and created to automate the kinds of tasks we would usually do on our own such as making a reservation, adding an event to your calendar, opening a program or displaying a summary report (e.g.
Getting Attention
DECEMBER 17, 2012
Automating outreach is a lifesaver, but also a potential snafu at times of crisis. Like you, my heart and head are heavy in the wake of Friday’s tragedy in Newtown, CT. Especially since I feel so helpless. My gut is that’s how many of your supporters and prospects are feeling as well, and what will be top of mind for at least a few more days. So be responsive , even though you’re pressured by the year-end push for support.
iMarketSmart
OCTOBER 5, 2016
And the list goes on and on… Then, once the donors have segmented themselves, you can employ an automated cultivation system that will send highly relevant emails that have been pre-written but personalized for each donor segment. They’ll talk about it at conferences.
iMarketSmart
JULY 15, 2015
You need to send these people cultivation marketing: that is relevant and personalized (I recommend automated drip email and direct mail marketing to save yourself time). Both the automated drip emails and the campaign-oriented outbound campaigns should emphasize the Fantastic Four.
Kivi's Nonprofit Communications Blog
AUGUST 21, 2012
In 2009 and 2010, only about 1/3 of the organizations acknowledged the online gift with more than an automated email, and just a few started any real kind of conversation with me with newsletters or additional email communications.
Wild Woman Fundraising
MAY 12, 2011
A blogging calendar that you can use to automate your posting. An automation plan for your social networks, so you only spend 15 minutes a day building your reputation. Move on up! And give yourself a leg up the career ladder!
Getting Attention
JULY 11, 2011
Look for ways to “batch and automate&# your routine chores: Block out a few minutes twice a day to tackle your Inbox, for example, rather than jumping to respond to every incoming email. Welcome to our newest guest blogger, Rebecca Leaman.
Kivi's Nonprofit Communications Blog
APRIL 9, 2015
Where’s your automated series of welcome messages, in which to talk to me…Nancy Schwartz? Wow, what a disconnect. Let me tell you about it, so you can make sure your organization avoids this kind of blunder.
Getting Attention
APRIL 16, 2013
Automating outreach is a lifesaver, but also a potential snafu at times of crisis. Like you, my heart and head are heavy in the wake of yesterday’s bombings in Boston. Especially since I feel so helpless. I had a completely different post planned today, but wanted to respond a.s.a.p.
Nonprofit Marketing Blog
AUGUST 15, 2012
Read the whole guide here , and remember their advice: A welcome series is a sequence of 2-3 simple, personal email messages (a plus if you’re able to automate them!) When someone signs up to receive emails from you, what’s the first thing you send? Do you just add them to your e-newsletter distribution? Or do you actually welcome them? Don’t neglect the most important emails - the first ones you send!
JCA Insights
FEBRUARY 23, 2011
Citing JCA’s involvement with the Kaufman Center’s technology overhaul, Crain’s focused on the high stakes and challenges that nonprofits face as they try to automate and streamline their operations. In this week’s Crain’s New York Business, columnist Anne Fischer featured JCA in an article about nonprofits and their struggle to implement and maintain technology.
Kivi's Nonprofit Communications Blog
FEBRUARY 27, 2015
Automated translations are OK to use if you’re browsing the web and you need a rough overview of a foreign passage. Patricia V. Rivera.
iMarketSmart
MARCH 22, 2017
The feedback loop is deployed in our donor survey, micro-site and automated “drip” email platforms. Mechanized automation is the most effective and efficient way to provide proper cultivation that builds trust and earns respect.
Fundraising Coach
JANUARY 12, 2016
If you have the technical ability, or know someone who does, automating this would be much simpler in the long run. I find it so easy to keep looking for the new thing, pressing toward the next deadline, looking for the next big "win," that I tend to forget routine maintenance systems.
Kivi's Nonprofit Communications Blog
DECEMBER 19, 2016
Will they receive an automated email from us thanking them and providing them a receipt for tax purposes? Elizabeth Brigham. Today’s guest post reminds us not to forget about our websites in the age of social media. Kristina. Guest Post by Elizabeth Brigham.
JCA Insights
FEBRUARY 17, 2011
Automated processing is great, but it has to be smart and segmented enough to feel somewhat personal. Standard automated processing exists in every fundraising application in the marketplace. The following is a true story. In the fall of 2010, I made a gift in memory of a friend’s mother. My friend and her family requested gifts to one of two charities in lieu of flowers. I picked one and went to the organization’s website to make my gift.
Wild Woman Fundraising
MARCH 31, 2011
A blogging calendar that you can use to automate your posting. An automation plan for your social networks, so you only spend 15 minutes a day building your reputation.
J Campbell Social Marketing
MARCH 11, 2016
No automated posting here! According to Facebook, 150 million of the 1 billion people that use the social network are connected to a cause or nonprofit. We know why people use Facebook – to connect with other people.
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