Stop Right Now and Check Those Automated Emails!

Kivi's Nonprofit Communications Blog

If you follow email marketing best practices, you should have at least a couple of automated processes set up like welcome emails when someone signs up for your e-newsletter or receipts for online donations. So please, please, please, learn from my mistake and UPDATE THOSE AUTOMATED EMAILS!

7 Questions on Marketing Automation for Nonprofits

EveryAction

I recently sat down with the good folks at The Campaign Workshop and chatted about marketing automation for nonprofits. The Campaign Workshop: "Why should I care about nonprofit marketing automation?". TCW: "What's a common mistake nonprofits make with marketing automation?".

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Automated Cultivation vs. “Moves Management”

iMarketSmart

Now let’s contrast moves management with automated cultivation. Enter technology for automating the process. Maybe we should blend automated cultivation and moves management instead of comparing them to one another.

Why You Should Implement an Automated Email Welcome Series for New Donors

Kivi's Nonprofit Communications Blog

Katelyn Baughan created an automated welcome series for The Children’s Inn at NIH that nurtured new donors over time instead of throwing them into regular email marketing. The automated email series for new donors was pivotal in our strategy. Katelyn Baughan.

Follow This Example To See How Automated Cultivation Can Work To Meet Donor Needs.

iMarketSmart

That’s Engagement Fundraising using progressive profiling and automated cultivation. Related Posts: >>Automated Cultivation vs Moves Management. >>Don’t The post Follow This Example To See How Automated Cultivation Can Work To Meet Donor Needs.

#SM4NP: Automate Your Google Searches To Follow Important Issues

Non Profit Marketing 360

One of its underused developments, though, is the ability to automate and monitor specific terms or events or institutions on the internet for you. Searching on Google is perhaps the single experience of the internet we all share.

New Automated Fundraising Tool. Free. Forever.

The Agitator

Today were adding a valuable, new tool to The Agitator Toolbox. The Donor Commitment Feedback Widget for Nonprofits has been designed, tested and proven by the folks at our sister company DonorVoice and is being given to Agitator readers for: $30/month $0 (Free). That’s right. And how long will this price last? Forever. Hard to beat. How much time will it take?

6 Reasons Your Nonprofit May Not Be Ready For Social Media

J Campbell Social Marketing

5) You want to fully automate or “set and forget” it. Automation tools have their place. Marketing Nonprofits Social Media Buffer HootSuite nonprofit social media statistics social media automation

11 Things Nonprofits Can Learn About Using Twitter from the @NYTimes

J Campbell Social Marketing

While some automation is allowed, make sure to actively staff the account! Sending automated, scheduled tweets without having anyone to respond will not increase your followers, authority or relevance on Twitter – savvy Twitterers can spot a fully automated account a mile away.

Detecting the various forms of account takeover

The Agitator

Automated identification solutions like the TRUSTID® Pre-Answer Caller Authentication instantly spot spoofed Caller IDs and ANIs to give banks real-time information they can act on for every call. Either way, banks using automated authentication tools like TRUSTID have the intelligence to make quicker, educated security decisions on every call before the phone is picked up. Not all account takeovers are the same. .

Catch EveryAction at NTC 2019

EveryAction

We have panels on everything from fundraising automation to donor acquisition and vendor client relationships. Want to meet EveryAction at this year's NTC? You've come to the right place for all our panels, demos, and happy hours.

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The State of Nonprofit Donor Retention (And What To Do About It)

EveryAction

Automate recapture and renewal efforts. By automating the process, you'll save staff time and create a more timely and seamless experience for your donors. As a general rule, retaining existing donors costs less than acquiring new ones.

Mixed Links for Nonprofit Communicators – July 2, 2020

Kivi's Nonprofit Communications Blog

Here are The Top 7 Instagram Automation Tools For Smart Marketers. Just to confuse us even more on what day it is, I am here on a Thursday with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising instead of Friday.

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7 Tips to Make This Year Your Best #GivingTuesday Ever

EveryAction

Use automation to save time and stress. When possible, save yourself time and effort by creating automated processes to do the work for you. Check out our webinar on fundraising automation to see how! #GivingTuesday is right around the corner!

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EveryAction @ Bridge and Netroots

EveryAction

Fundraising Automation: Raising More Money and Getting Home to Dinner On Time. Learn how to automate some of your key fundraising campaigns. Automation is where strategy and technology meet to help you get the right message, to the right person, at the right time. This session will show you how to set up several types of automated campaigns for your renewal, appeal, sustainer, and acquisition campaigns.

Are Nonprofits Using Common Email Engagement Tactics?

Kivi's Nonprofit Communications Blog

Finally, I asked participants about whether they do an automated “welcome” email or series for new subscribers. More good news here: Well over half of nonprofits are using automated welcome emails to get their new subscribers engaged right from the start.

9 hard truths your fundraising operation needs to face in the post-pandemic era.

iMarketSmart

Competition is fierce and everywhere. Nonprofits don’t only compete with other nonprofits. They also compete with private sector businesses and Uncle Sam (the tax collector) for every donor’s “share of wallet and attention.”

Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction

EveryAction

Identify donors, segment based on their potential value, automate best practices for nurturing prospects, and analyze results for performance and improvements. #18. Save time with marketing automation.

The Road to the Big Easy: EveryAction at #18NTC

EveryAction

EveryAction’s Executive Director, Melissa Wyers, was joined by a panel of fundraising experts to chat all things fundraising automation. The packed room learned how to set up several types of automated campaigns for renewal, appeal, sustainer, and acquisition campaigns. We took it one step further and shared how EveryAction clients, the National Audubon Society and Equality Federation, used automation to increase their revenue while managing their workload.

How to Attract and Keep More Monthly Donors

EveryAction

For other circumstances that cause failed donations, such as a donor cancelling their credit card, set up an automated email response that will let them know that their donation failed to process and prompt them to update their credit card information.

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GUIDE: Growing and Sustaining your Volunteer Program

EveryAction

Automate your Cultivation. Luckily, you can automate almost everything. Automating your communication with volunteers actually makes them feel more connected to the organization, not less. If you work at a nonprofit, you know what it feels like to have too much on your plate.

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Thanking vs. Appreciating

iMarketSmart

I’ve been thinking that, perhaps, too many organizations have turned thanking into an automated obligation. Mechanized thank you’s. They realize it’s something they’re supposed to do. So, they do it as cost-efficiently as possible.

3 Easy Ways To Make Your Nonprofit's Email Program Stand Out Today [With Free Templates]

EveryAction

Use a welcome email series Marketing automation is more than just a buzzword for nonprofits today, it is a necessary tool, saving valuable staff time that can then be spent on more valuable tasks. For most nonprofits, email is the backbone of their digital fundraising program.

How Nonprofits Can Benefit from Remote Work

Ann Green

Technology like Robotic Process Automation (RPA) can streamline many day-to-day tasks for your organization. These automated “bots” can be programmed from any location to perform any task for your organization, and can even make basic decisions on their own.

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Mixed Links for Nonprofit Communicators – September 13, 2019

Kivi's Nonprofit Communications Blog

M+R talks about Marketing automation and how to use robots for good. Asheville, NC. Hope your luck as been good all day today on this Friday the 13th. Nothing spooky about the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising though!

The 6 Scariest Monsters Nonprofit Fundraisers Are Facing This Halloween

EveryAction

One of the easiest ways to retain donors is to automate communications to them, so that your database can do the work of identifying which donors should be reached out to and what messaging they need to hear.

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Mixed Links for Nonprofit Communicators – April 10, 2020

Kivi's Nonprofit Communications Blog

Doing Your Best Right Now #NPCOMMLIFE Stop Right Now and Check Those Automated Emails! Meril’s. New Orleans, LA. Happy Friday, everyone!

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Mixed Links for Nonprofit Communicators – #19NTC Edition

Kivi's Nonprofit Communications Blog

Meril’s. New Orleans, LA Sadly I am not at the Nonprofit Technology Conference in Portland this year. But that doesn’t mean we have to miss out on everything.

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Tips for Silent Videos (Or When People Turn Off Your Sound)

Kivi's Nonprofit Communications Blog

translations) or closed captions are usually automated features that can be turned on or off. On Thursday, I’m presenting a webinar on how to create a great thank you video for your supporters.

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The Rule of 7 vs. 3-to-1 fundraising

iMarketSmart

That’s why we recommend automated email marketing along with your 3-to-1 Fundraising efforts. Automated email provides supporters with personalized, highly relevant communications that are NOT spammy.

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The Ultimate Guide to Choosing Nonprofit Technology

EveryAction

Technology maximizes your potential by automating repetitive work, synchronizing data, and allowing you to easily spot trends and paths for growth.

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6 Time-Saving Scheduling Tools Recommended by Fellow Nonprofits

Kivi's Nonprofit Communications Blog

Automated scheduling for Outlook and Google Calendars. Scheduling a meeting shouldn’t be hard. But all too often, it feels like: via GIPHY. The back-and-forth is enough to suck your soul dry. Thankfully, there are apps to improve the process.

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Your Official #19NTC Local's Guide to Portland

EveryAction

We’re eagerly packing our bags, and can’t wait to see our nonprofit friends and family from around the country at this year’s Nonprofit Technology Conference in Portland, Oregon.

How Nonprofits Can Get More Social Media Engagement in 2018

J Campbell Social Marketing

Stop automating your posts. Each platform is completely unique, and automating all of your content across platforms doesn’t work anymore (not that it worked well even just a few years ago).

The 3 types of planned giving prospects

iMarketSmart

You need to send these people cultivation marketing: that is relevant and personalized (I recommend automated drip email and direct mail marketing to save yourself time). Both the automated drip emails and the campaign-oriented outbound campaigns should emphasize the Fantastic Four.

Trends That Will Shape PR in 2018

Kivi's Nonprofit Communications Blog

A study of 1478 professionals by Wibbitz shows that 80 percent use automation tools for visual content creation, and that more than three quarters say they will expand visual content creation in the coming year. What can PR professionals expect in 2018?

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This Thank You Email Gave Me the Warm and Fuzzies

Kivi's Nonprofit Communications Blog

I then received this fantastic thank you email immediately: Now I *know* this is an automated letter. One day last month, I may or may not have been avoiding work and was down one of those Wikipedia rabbit holes I so often find myself.

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A tool for inspiration: Mobile Giving

A Small Change

An automated text or email confirming receipt. There are now more than 1 billion smartphones on the planet. And, in a recent study, researchers learned that 9.5% of donations came from mobile devices. Clearly, this is a huge opportunity for fundraisers and a seamless and user friendly mobile giving interface can be an incredibly helpful tool to increase giving.

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What The Heck Is Progressive Profiling And Why You Need To Do It?

iMarketSmart

Then automation can “drip” the right engagement offers over a long period of time to support the donor’s journey as they move themselves from awareness to interest to desire and, finally, to action. It’s about their timing, not yours.

How to Maintain a Healthy Email List and Re-Engage Your Community

Kivi's Nonprofit Communications Blog

How to Automate Your Email System for Long-Term Success. Maintaining a healthy email list is essential to running an effective email marketing or fundraising program. To do that, you need to know: What metrics really matter when it comes to deliverability. Who is engaging with your content. How to re-engage those who aren’t. What to do when they still don’t engage.

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Maximize the Post Gift Glow: The Art of Thanking Donors

Kivi's Nonprofit Communications Blog

When and how to automate without losing the personal touch. Giving to charity is the neurological equivalent of winning the lottery! So why do 3 out of 4 donors not make a second gift?

11 Strategic Ways to Grow Your Nonprofit Social Media Followers This Year

J Campbell Social Marketing

Do not simply “set it and forget it” with generic, automated links blasted across all of your social media channels. Nonprofits use social media platforms every single day to connect with constituents , raise awareness for causes, and collect donations.

12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

EveryAction

Automation tools such as EveryAction’s credit card updater , enable our database to get updated member credit card numbers directly from their bank, meaning that a monthly donation can continue to process without any action needed on the card holder's part. Many nonprofits are harnessing this channel for sending automated voice messages, text messages, pictures, video, surveys, and more.