INDUSTRY INSIGHTS YOUR PEERS ARE READING
We’re eagerly packing our bags, and can’t wait to see our nonprofit friends and family from around the country at this year’s Nonprofit Technology Conference in Portland, Oregon. MORE
Today were adding a valuable, new tool to The Agitator Toolbox. The Donor Commitment Feedback Widget for Nonprofits has been designed, tested and proven by the folks at our sister company DonorVoice and is being given to Agitator readers for: $30/month $0 (Free). That’s right. And how long will this price last? Forever. Hard to beat. How much time will it take? MORE
Technology maximizes your potential by automating repetitive work, synchronizing data, and allowing you to easily spot trends and paths for growth. MORE
For other circumstances that cause failed donations, such as a donor cancelling their credit card, set up an automated email response that will let them know that their donation failed to process and prompt them to update their credit card information. MORE
” Some others chimed in that automation is a big help, citing tools like IFFT that have relieved their daily consumption-desires of content. Automation though is a dangerous line to cross–so I wouldn’t recommend doing it lightly. MORE
Now let’s contrast moves management with automated cultivation. Enter technology for automating the process. Maybe we should blend automated cultivation and moves management instead of comparing them to one another. MORE
One of the easiest ways to retain donors is to automate communications to them, so that your database can do the work of identifying which donors should be reached out to and what messaging they need to hear. MORE
Katelyn Baughan created an automated welcome series for The Children’s Inn at NIH that nurtured new donors over time instead of throwing them into regular email marketing. The automated email series for new donors was pivotal in our strategy. Katelyn Baughan. MORE
I’ve been thinking that, perhaps, too many organizations have turned thanking into an automated obligation. Mechanized thank you’s. They realize it’s something they’re supposed to do. So, they do it as cost-efficiently as possible. MORE
Stop automating your posts. Each platform is completely unique, and automating all of your content across platforms doesn’t work anymore (not that it worked well even just a few years ago). MORE
How to Automate Your Email System for Long-Term Success. Maintaining a healthy email list is essential to running an effective email marketing or fundraising program. To do that, you need to know: What metrics really matter when it comes to deliverability. Who is engaging with your content. How to re-engage those who aren’t. What to do when they still don’t engage. MORE
Automate recapture and renewal efforts. By automating the process, you'll save staff time and create a more timely and seamless experience for your donors. As a general rule, retaining existing donors costs less than acquiring new ones. MORE
When and how to automate without losing the personal touch. Giving to charity is the neurological equivalent of winning the lottery! So why do 3 out of 4 donors not make a second gift? MORE
Use automation to save time and stress. When possible, save yourself time and effort by creating automated processes to do the work for you. Check out our webinar on fundraising automation to see how! #GivingTuesday is right around the corner! MORE
Therefore, since self-actualization is actually their reward for giving — not an automated “thank you” — you need to make sure they got what they wanted. Self-actualization (realizing one’s full potential) rests at the top of Maslow’s hierarchy of needs. Donors aim for self-actualization and giving helps them make progress toward that goal. In other words, they give in order to realize the best version of themselves. You are their guide, their facilitator. MORE
M+R talks about Marketing automation and how to use robots for good. Asheville, NC. Hope your luck as been good all day today on this Friday the 13th. Nothing spooky about the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising though! MORE
While some automation is allowed, make sure to actively staff the account! Sending automated, scheduled tweets without having anyone to respond will not increase your followers, authority or relevance on Twitter – savvy Twitterers can spot a fully automated account a mile away. MORE
Otherwise, you’ll need to find a way using your marketing automation or CRM systems to wrap up all the data into an overall score. In a recent marketing article, Shelby Britton (Senior Product Manager at Adobe) points out why Webinars work for the private sector. MORE
Automation tools such as EveryAction’s credit card updater , enable our database to get updated member credit card numbers directly from their bank, meaning that a monthly donation can continue to process without any action needed on the card holder's part. Many nonprofits are harnessing this channel for sending automated voice messages, text messages, pictures, video, surveys, and more. MORE
Fundraising Automation: Raising More Money and Getting Home to Dinner On Time. Learn how to automate some of your key fundraising campaigns. Automation is where strategy and technology meet to help you get the right message, to the right person, at the right time. This session will show you how to set up several types of automated campaigns for your renewal, appeal, sustainer, and acquisition campaigns. MORE
Create more Simple Rules and routines to automate decisionmaking. Or automate them using various productivity programs that do things like sort your inbox for you. MORE
I recently sat down with the good folks at The Campaign Workshop and chatted about marketing automation for nonprofits. The Campaign Workshop: "Why should I care about nonprofit marketing automation?". TCW: "What's a common mistake nonprofits make with marketing automation?". MORE
An automated text or email confirming receipt. There are now more than 1 billion smartphones on the planet. And, in a recent study, researchers learned that 9.5% of donations came from mobile devices. Clearly, this is a huge opportunity for fundraisers and a seamless and user friendly mobile giving interface can be an incredibly helpful tool to increase giving. MORE
Finally, I asked participants about whether they do an automated “welcome” email or series for new subscribers. More good news here: Well over half of nonprofits are using automated welcome emails to get their new subscribers engaged right from the start. MORE
You need to send these people cultivation marketing: that is relevant and personalized (I recommend automated drip email and direct mail marketing to save yourself time). Both the automated drip emails and the campaign-oriented outbound campaigns should emphasize the Fantastic Four. MORE
Then automation can “drip” the right engagement offers over a long period of time to support the donor’s journey as they move themselves from awareness to interest to desire and, finally, to action. It’s about their timing, not yours. MORE
ATM means automated teller machine, so don’t say ATM machine. Last week, we talked about those wordy phrases you need to trim (and what to use instead). For example, just say “enough” instead of “a sufficient amount of.” MORE
5) You want to fully automate or “set and forget” it. Automation tools have their place. Marketing Nonprofits Social Media Buffer HootSuite nonprofit social media statistics social media automation MORE
That’s Engagement Fundraising using progressive profiling and automated cultivation. Related Posts: >>Automated Cultivation vs Moves Management. >>Don’t The post Follow This Example To See How Automated Cultivation Can Work To Meet Donor Needs. MORE
Automate your Cultivation. Luckily, you can automate almost everything. Automating your communication with volunteers actually makes them feel more connected to the organization, not less. If you work at a nonprofit, you know what it feels like to have too much on your plate. MORE
Automated identification solutions like the TRUSTID® Pre-Answer Caller Authentication instantly spot spoofed Caller IDs and ANIs to give banks real-time information they can act on for every call. Either way, banks using automated authentication tools like TRUSTID have the intelligence to make quicker, educated security decisions on every call before the phone is picked up. Not all account takeovers are the same. . MORE
One of its underused developments, though, is the ability to automate and monitor specific terms or events or institutions on the internet for you. Searching on Google is perhaps the single experience of the internet we all share. MORE
In this episode of Cause Talk Radio, Megan and I chat with John Ludlow , Chief Strategy Officer for Snoball.com about automated giving. We learn more about the Snoball platform, pontificate about why embedded giving is the wave of the future, dismiss claims of slacktivism, and speculate about ways that automated giving can become a cause marketer’s dream. [Audio clip: view full post to listen]. MORE
Use a welcome email series Marketing automation is more than just a buzzword for nonprofits today, it is a necessary tool, saving valuable staff time that can then be spent on more valuable tasks. For most nonprofits, email is the backbone of their digital fundraising program. MORE
That’s why we recommend automated email marketing along with your 3-to-1 Fundraising efforts. Automated email provides supporters with personalized, highly relevant communications that are NOT spammy. MORE
Meril’s. New Orleans, LA Sadly I am not at the Nonprofit Technology Conference in Portland this year. But that doesn’t mean we have to miss out on everything. MORE
By inviting relevant staff to each appointment we could get it to show up on their personal calendar and also create automated prompts (appointment reminders) keeping them engaged. You know how I feel about editorial calendars. MORE
translations) or closed captions are usually automated features that can be turned on or off. On Thursday, I’m presenting a webinar on how to create a great thank you video for your supporters. MORE
We have panels on everything from fundraising automation to donor acquisition and vendor client relationships. Want to meet EveryAction at this year's NTC? You've come to the right place for all our panels, demos, and happy hours. MORE
Identify donors, segment based on their potential value, automate best practices for nurturing prospects, and analyze results for performance and improvements. #18. Save time with marketing automation. MORE
Automated scheduling for Outlook and Google Calendars. Scheduling a meeting shouldn’t be hard. But all too often, it feels like: via GIPHY. The back-and-forth is enough to suck your soul dry. Thankfully, there are apps to improve the process. MORE
A study of 1478 professionals by Wibbitz shows that 80 percent use automation tools for visual content creation, and that more than three quarters say they will expand visual content creation in the coming year. What can PR professionals expect in 2018? MORE
Beth Kanter past year wrote an op-ed for the Chronicle of Philanthropy on the age of automation and it implications for fundraisers. . MORE
EveryAction’s Executive Director, Melissa Wyers, was joined by a panel of fundraising experts to chat all things fundraising automation. The packed room learned how to set up several types of automated campaigns for renewal, appeal, sustainer, and acquisition campaigns. We took it one step further and shared how EveryAction clients, the National Audubon Society and Equality Federation, used automation to increase their revenue while managing their workload. MORE
Automation Related Topics 
EveryAction
APRIL 6, 2017
I recently sat down with the good folks at The Campaign Workshop and chatted about marketing automation for nonprofits. The Campaign Workshop: "Why should I care about nonprofit marketing automation?". TCW: "What's a common mistake nonprofits make with marketing automation?".
iMarketSmart
JANUARY 14, 2019
Now let’s contrast moves management with automated cultivation. Enter technology for automating the process. Maybe we should blend automated cultivation and moves management instead of comparing them to one another.
Kivi's Nonprofit Communications Blog
OCTOBER 22, 2018
Katelyn Baughan created an automated welcome series for The Children’s Inn at NIH that nurtured new donors over time instead of throwing them into regular email marketing. The automated email series for new donors was pivotal in our strategy. Katelyn Baughan.
iMarketSmart
FEBRUARY 20, 2019
That’s Engagement Fundraising using progressive profiling and automated cultivation. Related Posts: >>Automated Cultivation vs Moves Management. >>Don’t The post Follow This Example To See How Automated Cultivation Can Work To Meet Donor Needs.
Non Profit Marketing 360
FEBRUARY 20, 2012
One of its underused developments, though, is the ability to automate and monitor specific terms or events or institutions on the internet for you. Searching on Google is perhaps the single experience of the internet we all share.
The Agitator
SEPTEMBER 15, 2014
Today were adding a valuable, new tool to The Agitator Toolbox. The Donor Commitment Feedback Widget for Nonprofits has been designed, tested and proven by the folks at our sister company DonorVoice and is being given to Agitator readers for: $30/month $0 (Free). That’s right. And how long will this price last? Forever. Hard to beat. How much time will it take?
J Campbell Social Marketing
APRIL 8, 2014
5) You want to fully automate or “set and forget” it. Automation tools have their place. Marketing Nonprofits Social Media Buffer HootSuite nonprofit social media statistics social media automation
Selfish Giving
MARCH 30, 2012
In this episode of Cause Talk Radio, Megan and I chat with John Ludlow , Chief Strategy Officer for Snoball.com about automated giving. We learn more about the Snoball platform, pontificate about why embedded giving is the wave of the future, dismiss claims of slacktivism, and speculate about ways that automated giving can become a cause marketer’s dream. [Audio clip: view full post to listen].
The Agitator
DECEMBER 21, 2017
Automated identification solutions like the TRUSTID® Pre-Answer Caller Authentication instantly spot spoofed Caller IDs and ANIs to give banks real-time information they can act on for every call. Either way, banks using automated authentication tools like TRUSTID have the intelligence to make quicker, educated security decisions on every call before the phone is picked up. Not all account takeovers are the same. .
EveryAction
MARCH 6, 2019
We have panels on everything from fundraising automation to donor acquisition and vendor client relationships. Want to meet EveryAction at this year's NTC? You've come to the right place for all our panels, demos, and happy hours.
EveryAction
MARCH 5, 2019
Automate recapture and renewal efforts. By automating the process, you'll save staff time and create a more timely and seamless experience for your donors. As a general rule, retaining existing donors costs less than acquiring new ones.
EveryAction
OCTOBER 10, 2018
Use automation to save time and stress. When possible, save yourself time and effort by creating automated processes to do the work for you. Check out our webinar on fundraising automation to see how! #GivingTuesday is right around the corner!
EveryAction
JULY 30, 2018
Fundraising Automation: Raising More Money and Getting Home to Dinner On Time. Learn how to automate some of your key fundraising campaigns. Automation is where strategy and technology meet to help you get the right message, to the right person, at the right time. This session will show you how to set up several types of automated campaigns for your renewal, appeal, sustainer, and acquisition campaigns.
Kivi's Nonprofit Communications Blog
SEPTEMBER 20, 2018
Finally, I asked participants about whether they do an automated “welcome” email or series for new subscribers. More good news here: Well over half of nonprofits are using automated welcome emails to get their new subscribers engaged right from the start.
EveryAction
SEPTEMBER 24, 2018
Identify donors, segment based on their potential value, automate best practices for nurturing prospects, and analyze results for performance and improvements. #18. Save time with marketing automation.
EveryAction
APRIL 17, 2018
EveryAction’s Executive Director, Melissa Wyers, was joined by a panel of fundraising experts to chat all things fundraising automation. The packed room learned how to set up several types of automated campaigns for renewal, appeal, sustainer, and acquisition campaigns. We took it one step further and shared how EveryAction clients, the National Audubon Society and Equality Federation, used automation to increase their revenue while managing their workload.
EveryAction
APRIL 18, 2018
For other circumstances that cause failed donations, such as a donor cancelling their credit card, set up an automated email response that will let them know that their donation failed to process and prompt them to update their credit card information.
EveryAction
OCTOBER 9, 2018
Automate your Cultivation. Luckily, you can automate almost everything. Automating your communication with volunteers actually makes them feel more connected to the organization, not less. If you work at a nonprofit, you know what it feels like to have too much on your plate.
Kivi's Nonprofit Communications Blog
SEPTEMBER 13, 2019
M+R talks about Marketing automation and how to use robots for good. Asheville, NC. Hope your luck as been good all day today on this Friday the 13th. Nothing spooky about the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising though!
EveryAction
NOVEMBER 15, 2018
Use a welcome email series Marketing automation is more than just a buzzword for nonprofits today, it is a necessary tool, saving valuable staff time that can then be spent on more valuable tasks. For most nonprofits, email is the backbone of their digital fundraising program.
iMarketSmart
MARCH 27, 2019
I’ve been thinking that, perhaps, too many organizations have turned thanking into an automated obligation. Mechanized thank you’s. They realize it’s something they’re supposed to do. So, they do it as cost-efficiently as possible.
EveryAction
OCTOBER 24, 2018
One of the easiest ways to retain donors is to automate communications to them, so that your database can do the work of identifying which donors should be reached out to and what messaging they need to hear.
Kivi's Nonprofit Communications Blog
MARCH 15, 2019
Meril’s. New Orleans, LA Sadly I am not at the Nonprofit Technology Conference in Portland this year. But that doesn’t mean we have to miss out on everything.
Kivi's Nonprofit Communications Blog
OCTOBER 3, 2017
translations) or closed captions are usually automated features that can be turned on or off. On Thursday, I’m presenting a webinar on how to create a great thank you video for your supporters.
EveryAction
MAY 23, 2018
Technology maximizes your potential by automating repetitive work, synchronizing data, and allowing you to easily spot trends and paths for growth.
iMarketSmart
NOVEMBER 16, 2015
That’s why we recommend automated email marketing along with your 3-to-1 Fundraising efforts. Automated email provides supporters with personalized, highly relevant communications that are NOT spammy.
Kivi's Nonprofit Communications Blog
SEPTEMBER 7, 2017
Automated scheduling for Outlook and Google Calendars. Scheduling a meeting shouldn’t be hard. But all too often, it feels like: via GIPHY. The back-and-forth is enough to suck your soul dry. Thankfully, there are apps to improve the process.
EveryAction
MARCH 4, 2019
We’re eagerly packing our bags, and can’t wait to see our nonprofit friends and family from around the country at this year’s Nonprofit Technology Conference in Portland, Oregon.
J Campbell Social Marketing
JANUARY 8, 2018
Stop automating your posts. Each platform is completely unique, and automating all of your content across platforms doesn’t work anymore (not that it worked well even just a few years ago).
iMarketSmart
JULY 15, 2015
You need to send these people cultivation marketing: that is relevant and personalized (I recommend automated drip email and direct mail marketing to save yourself time). Both the automated drip emails and the campaign-oriented outbound campaigns should emphasize the Fantastic Four.
Kivi's Nonprofit Communications Blog
DECEMBER 29, 2017
A study of 1478 professionals by Wibbitz shows that 80 percent use automation tools for visual content creation, and that more than three quarters say they will expand visual content creation in the coming year. What can PR professionals expect in 2018?
Kivi's Nonprofit Communications Blog
SEPTEMBER 19, 2018
How to Automate Your Email System for Long-Term Success. Maintaining a healthy email list is essential to running an effective email marketing or fundraising program. To do that, you need to know: What metrics really matter when it comes to deliverability. Who is engaging with your content. How to re-engage those who aren’t. What to do when they still don’t engage.
A Small Change
JUNE 26, 2015
An automated text or email confirming receipt. There are now more than 1 billion smartphones on the planet. And, in a recent study, researchers learned that 9.5% of donations came from mobile devices. Clearly, this is a huge opportunity for fundraisers and a seamless and user friendly mobile giving interface can be an incredibly helpful tool to increase giving.
Kivi's Nonprofit Communications Blog
JUNE 8, 2017
When and how to automate without losing the personal touch. Giving to charity is the neurological equivalent of winning the lottery! So why do 3 out of 4 donors not make a second gift?
EveryAction
MAY 24, 2018
Automation tools such as EveryAction’s credit card updater , enable our database to get updated member credit card numbers directly from their bank, meaning that a monthly donation can continue to process without any action needed on the card holder's part. Many nonprofits are harnessing this channel for sending automated voice messages, text messages, pictures, video, surveys, and more.
SocialButterfly
MAY 29, 2013
” Some others chimed in that automation is a big help, citing tools like IFFT that have relieved their daily consumption-desires of content. Automation though is a dangerous line to cross–so I wouldn’t recommend doing it lightly.
iMarketSmart
FEBRUARY 6, 2019
Then automation can “drip” the right engagement offers over a long period of time to support the donor’s journey as they move themselves from awareness to interest to desire and, finally, to action. It’s about their timing, not yours.
iMarketSmart
MARCH 16, 2018
Therefore, since self-actualization is actually their reward for giving — not an automated “thank you” — you need to make sure they got what they wanted. Self-actualization (realizing one’s full potential) rests at the top of Maslow’s hierarchy of needs. Donors aim for self-actualization and giving helps them make progress toward that goal. In other words, they give in order to realize the best version of themselves. You are their guide, their facilitator.
Kivi's Nonprofit Communications Blog
JULY 18, 2017
By inviting relevant staff to each appointment we could get it to show up on their personal calendar and also create automated prompts (appointment reminders) keeping them engaged. You know how I feel about editorial calendars.
iMarketSmart
MAY 23, 2014
Otherwise, you’ll need to find a way using your marketing automation or CRM systems to wrap up all the data into an overall score. In a recent marketing article, Shelby Britton (Senior Product Manager at Adobe) points out why Webinars work for the private sector.
Kivi's Nonprofit Communications Blog
MAY 10, 2017
Create more Simple Rules and routines to automate decisionmaking. Or automate them using various productivity programs that do things like sort your inbox for you.
J Campbell Social Marketing
DECEMBER 7, 2018
Beth Kanter past year wrote an op-ed for the Chronicle of Philanthropy on the age of automation and it implications for fundraisers. .
Kivi's Nonprofit Communications Blog
SEPTEMBER 28, 2016
ATM means automated teller machine, so don’t say ATM machine. Last week, we talked about those wordy phrases you need to trim (and what to use instead). For example, just say “enough” instead of “a sufficient amount of.”
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