How You Can Get More Money Through Direct Mail: Interview with Jules Brown of “Dear Joan”

Wild Woman Fundraising

I’ve written copy that’s run in the USA, the UK, Australia, Ireland, New Zealand the Middle East and South East Asia, and one thing shines through: no matter where you go, donors are much the same — people who care. Australia & New Zealand (joint 1st).

This is not a pity party. You understand?

Wild Woman Fundraising

Australia. Wow, hello hate mail! Because of my posts about being a nonprofit wage slave , and being unable to make rent on a nonprofit “salary” , someone took issue with this. Actually, more than one person did, and I’m glad about it.

Trending Sources

Australia’s FebFast 2014 fundraiser to include a Digital Detox option

Giving in a Digital World

But now, the folks at FebFast over in Australia have moved beyond booze, fags and facial hair to fundraise from the other big over-dependence that so many of us have these days – over-dependence on all things digital.

How can you get 100 more donors in 90 days?

Wild Woman Fundraising

When I worked at a domestic violence shelter, I was tearing my hair out trying to find new donors. It’s hard when you come into a nonprofit not knowing who your donors are, why they give or why they’ve stopped giving, AND.

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How to Ask for a Bequest…And Get It

Kivi's Nonprofit Communications Blog

Why do organizations in the UK, Canada, and Australia raise more money with bequests than we do in the US? Fundraising expert Tom Ahern believes that the answer may be as simple as not having a marketing plan to ask for those bequests.

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Super Retention Program – Cerebral Palsy Alliance

The Agitator

Jonathon Grapsas at Flat Earth Direct in Australia has been working on retention amongst clients who do much of their donor acquisition via face-to-face solicitation. He writes: “Like many developed fundraising countries, face-to-face recruitment of donors is huge in Australia. Yesterday I complained … only ONE retention superstar had responded from our Agitator audience — Colorado Public Radio. But I shouldn’t complain; it’s quality that counts.

Preparing for Your 6 Minutes

The Agitator

Whether you’re reading this post in Australia, the U.S., Amidst the continuing headlines — New Shame of the Charities and Charities to ban bullying of donors — fundraising in the U.K. continues to be buffeted between media outrage and an all-to-ready willingness to cave into ‘regulation ‘ in hopes it will all go away. Fortunately, some veteran voices are offering a helpful dose of perspective and calm.

Favorite Fundraising Infographics

The Agitator

View the rest, including one from UNICEF Australia, at StayClassy. Just as I’m building my Agitator collection of favorite fundraising videos, I’ve more recently been on the watch for great fundraising infographics.

50+ Nonprofit Instagram Accounts You Should Follow Right Now

Kivi's Nonprofit Communications Blog

Greenpeace Australia Looking for some good examples of nonprofits on Instagram? Grab your phone and get inspired. ANIMAL RIGHTS. Talia looks like she’s ready for her woolcut next month. That’s the real start of spring!

#VIDEO: Rob Wu of Causevox Tells Us About Developments In Online Fundraising (Part II)

Non Profit Marketing 360

In particular, he stresses how nonprofits like in Australia participated in the development and refinements that brought about version 2.o. Earlier this month we posted our first interview with Rob Wu , co-founder of the online fundraising and social-media platform Causevox. We wanted to talk with him because Causevox was rolling out the latest version of its platform in late September.

You Can Now Fundraise on Facebook for Your Favorite Charity

J Campbell Social Marketing

File under #AboutTime! Facebook recently announced a new tool designed to give individual users the power to fundraise on Facebook for their favorite verified US-based 501(c)3 nonprofits, directly within the platform! According to Facebook officials, this has always been their intended vision.

Greetings from Down Under: Building Marketing Skills of Aussie Nonprofits

Getting Attention

So what a terrific surprise it was to be invited by the folks at Connecting Up Australia to speak on messaging and train on marketing planning at their annual conference next week. Nothing thrills me more than travel.

#INTERVIEW: Sean Triner, Co-Founder and Chief Evangelist of Pareto Fundraising

Non Profit Marketing 360

Sean Triner is co-founder and “chief evangelist” of Pareto Fundraising , a direct marketing firm working in Australia , Hong Kong and New Zealand exclusively with nonprofit organizations. The whole population of Australia is about 20 million. Is that an area that is growing in Australia? SEAN: We are streets ahead in that market here in Australia. That’s the single biggest driver of growth in Asia, Australia and Europe.

On Giving Thanks

The Agitator

And, as for Agitators in Europe, Asia, Australia, New Zealand and South America we trust you’ll at least give thanks that the next two days will be Agitator-free.

Why the Canadian Digital Service is a major milestone for Canada.

Public Sector Marketing 2.0

Bumping ahead were the UK, US, Australia and New Zealand among others. Over the course of the past two decades there have been numerous initiatives / movements relating to the Government of Canada and the digital space.

Happy New Year!

The Agitator

Agitators in Australia and New Zealand, China, India and Thailand (most of the planet) are already into the New Year, while those in Europe, the U.K.

Day in the Life of a Nonprofit Communicator – Carina Johnson

Kivi's Nonprofit Communications Blog

She has a post-graduate certificate in Professional Sales from Charles Sturt University and is completing a certificate in PR and Event Management with Open Universities, Australia. Carina Johnson.

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One Big Myth about Direct Mail Appeal Letters

Kivi's Nonprofit Communications Blog

Tom’s answer: I just had the pleasure of hanging for a few days with Australia’s top direct mail house, a world-class operation called Pareto.

Does Jeremy Lin* Read the Cause Marketing Blog?

Cause Related Marketing

FlyBuys, Australia’s largest loyalty program with some 10 million cardholders and 5.5. FlyBuys created a promotion to ask members to donate 25 million points to Cancer Council Australia. Or, How to Make your Company’s Facebook ‘Like’ Campaign a Little Less Gratuitous.

Raise a Glass Cause Marketing

Cause Related Marketing

At the yet-to-open Shebeen Bar in Melbourne, Australia when you order a beer or wine from a developing country, a donation will be made to a cause in the drink’s country of origin.

Getting to Know Social Marketing, Public Health and the Environment

Social Marketing and Social Change

The inclusion of social marketing objectives in Healthy People 2010 and in the national health strategies of Australia and England signals the need for more professionals who know how to use social marketing in public health programs.

Nationality of the Internet

Public Sector Marketing 2.0

Oceania/Australia: 21 million internet users (1.1% Oceania/Australia: 61% penetration with 179% growth over last decade. Take a look at the image below I found in the September 4th-10th edition of the Economist (p.g.

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45 Companies Share a Simple Message with Consumers: Follow the Frog

Selfish Giving

For example, McDonald’s in Australia – not sure if this is true for stores in the U.… I’ve been a fan of the Rainforest Alliance since their famous “Follow the Frog” video in 2012. This year they’re back with another video.

Open Government Consultation

Public Sector Marketing 2.0

and Australia have made some great strides in this area but have also had their fare share of setbacks. In the spirit of openness, I have decided to publicly share my open-ended responses to the ongoing Canadian Open Government Consultation , which has been taking place since December 6th, 2011 and is scheduled to end January 16th, 2012. The consultation covers questions on Open Data , Open Information , Open Dialogue and the Open Government Strategy.

Big Mac® Fundraising

The Agitator

According to the current World Giving Index, Australia is the most generous nation in the world, based on interviews conducted in the calendar year 2011.

Most Popular Articles of 2014: On Social Marketing and Social Change

Social Marketing and Social Change

of unique visitors came from the US, followed in the top ten by Great Britain (UK), India, Australia, Canada, Philippines, Malaysia, Nigeria, South Africa and France (and then another 179 other countries). Thank you to the over 35,500 people who have visited this blog over the past year.

Announcing the Fundraising Career Conference

Wild Woman Fundraising

Each year, he delivers dozens of workshops internationally, speaking recently at conferences in the Netherlands, Belgium, Australia, New Zealand, Italy and Slovakia as well as across the US and Canada.

Friday Futures—Great Nonprofit Marketing Jobs

Getting Attention

Marketing and Communications jobs, 4 different orgs (Australia). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. Thanks! NEW OPPORTUNITIES. Assistant Editor, Winterthur Museum & Gardens (Winterthur, DE).

You Made My Day!

Getting Attention

Barreling back into real life post a great Australia trip to work with nonprofit folks there, but doing it without mobility and with pain due to having broken my foot by running from a saltwater croc missing some stairs while away. More on the many wonders of the Australia trip later.

Global Cause Marketing

Cause Related Marketing

Canada and Australia… and the United States. Edelman’s 2012 Global GoodPurpose study is out and it finds a world increasingly responsive to cause marketing and expectant of the virtues that come from the practice. GoodPurpose surveyed public opinion of 8,000 people in 16 countries: Belgium, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Malaysia, Netherlands, Singapore, United Arab Emirates, United Kingdom, & the United States.

Mixed Links for Nonprofit Marketers

Kivi's Nonprofit Communications Blog

Canada and Australia. I hope you had a good week. Let’s dive into some Mixed Links … Video, Social, Mobile. The DoGooder Nonprofit Video Awards program will be taking submissions for its annual video contest until February 29th.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Canada and Australia. It’s Friday, so it’s time for some Mixed Links! Trying to figure out what to do for Valentine’s Day? Or is V-Day not really your thing? Either way, you need to check out what Generosity Day is all about.

Getting to the World Social Marketing Conference - 2015

Social Marketing and Social Change

The 3rd biannual World Social Marketing Conference is coming up 19-21 April 2015 in Sydney, Australia.

Do you have a video? Submit it for an award!

Nonprofit Marketing Blog

Canada and Australia that created video in 2011. Forget the Oscars, I love the DoGooder awards. Now in its 6th year, the DoGooder Nonprofit video awards program is presented by See3 Communications and YouTube in association with Cisco and the Case Foundation. The awards are completely free to enter and open to any eligible nonprofit organization in the U.S., The submission phase goes until February 29th, after which the public will have a chance to vote for the winning videos.

Peggy Lee Cause Marketing

Cause Related Marketing

In most of North America, Europe, Australia, and Japan water from the tap is reliably wholesome, if not always tasty. The water business used to be a pretty sweet deal.

International Social Marketing Association: 2011 Review

Social Marketing and Social Change

Susan Dann – Australia. Regular readers have shared the history of developing a global network of social marketers. In 2011, the International Social Marketing Association (iSMA) has been developing the promise to be the catalyst for a global infrastructure to serve social marketing practice, education, research and management.

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Social Marketing and Wicked Problems

Social Marketing and Social Change

Canberra: Commonwealth of Australia. Many courses in social marketing have started up over the last week or so, including an Advanced Social Marketing course I am co-leading as part of the Online Social Marketing Garduate Certificate Program at University of South Florida.

Competencies for Social Marketing

Social Marketing and Social Change

Certainly in Australia , Europe and the United States, where health policies include the use of social marketing to address priorities, the need to align how these demands will be met with a competent workforce educated to consistent standards requires our attention.

Marketing that Improves the Practices of Health Care Professionals

Social Marketing and Social Change

Abstract: This article describes the results of a qualitative and quantitative study to assess the factors and behaviors that foster the adoption of health care innovation in eight countries: Australia, Brazil, England, India, Qatar, South Africa, Spain, and the United States.

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What Really Works in Mobile Health? A Summary of the 2011 Conference

Social Marketing and Social Change

Rob Furberg made the observation from his review that the US lags behind several other regions of the world in the number of randomized studies that have been done on mobile health (kudos to Australia/New Zealand, the UK and the EU - and there are many descriptive studies available from developing world countries). The 2011 version of Mobile Health was designed around ' What Really Works? '

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