Impact - not ideas - should be the star of your story

Nonprofit Marketing Blog

While I was living in Ukraine, the government tax authority launched a campaign to motivate taxpayers to stay honest and continue paying their taxes. One was a cartoon illustration of a bee in front of a hive with a slogan celebrating the fruits of a collective contribution to the government. Every day, we have to remind ourselves that the hive is what we’re building; the well is what our audience needs to see.

The well, the mom and the baby: Breathing life into work that’s indirect or technical

Nonprofit Marketing Blog

While I was living in Ukraine, the government tax authority launched a campaign to motivate taxpayers to stay honest and continue paying their taxes. One was a cartoon illustration of a bee in front of a hive with a slogan celebrating the fruits of a collective contribution to the government. Every day, we have to remind ourselves that the hive is what we’re building; the well is what our audience needs to see. I got this email today: Hi Katya –.