5 Fatal Donor Communication Mistakes Nonprofits Should Avoid

Ann Green

You’re failing to communicate through diverse channels. You’re discounting traditional donor communication channels. Similarly, your team should create a communications calendar that accounts for each channel of your communications with donors.

7 Mistakes to Avoid with Email Newsletters

Kivi's Nonprofit Communications Blog

” That isn’t exactly true based on a recent survey of small to medium business by SharpSpring and Ascend2. Social media and blogging were the next two important channels.) With the advent of social media, it seems like you constantly hear cries of “Email is dead!”

12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

EveryAction

Digital fundraisers are busier than ever, reaching more people through digital channels than ever before. There is a lot of learning and experimenting going on in digital fundraising, which is fueling new innovations in how to raise money across the whole spectrum of digital channels. As nonprofits are using multiple channels to reach their supporters, they also need to be able to track engagement across these online and offline channels.

Nonprofit Planning for 2018: Your Top 3 Nonprofit Digital Marketing Challenges – And My Solutions

J Campbell Social Marketing

Ask: Which channels are we currently using? Which channels are working best? Which channels could be improved if they were used more purposefully and strategically? Which channels could be scrapped? Do we need to be on all the channels?

Frank Talk: Comms that Connect (Part 1)

Getting Attention

We need to work closely with our audience and partners to build the drum beat across all groups and media for larger social change (example of marriage equality now in 37 states). Let’s take the time to ask ourselves how to engage with the right audiences, and pinpoint the content that motivates engagement. The path to high-impact, memorable and repeatable stories is emotional connections and messengers with direct connections to the audience (built-in trust).

[Guide] Creating Video for Nonprofits

EveryAction

By appealing to a wide range of our senses, videos capture our attention and activate our emotions, unlike any other medium. With more Americans getting their news through social media, video content provides an opportunity to grow your audience and make your story heard.

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Tactics—Step 4 in strategic communications planning for nonprofits

ImpactMax

So far, I’ve tried to help you figure out your true communication objectives, your key audiences, and the kinds of messages and interactions that can motivate them. Now we move to tactics—selecting messengers, communications channels, and timing. Choosing channels.

Strengthen Your Nonprofit Social Media Impact

Getting Attention

Planning is vital to success with social media, and thinking ahead can ensure the best return for your efforts regardless of the channel you’re using. As a rule of thumb, set aside at least two hours each week for every social media channel in your mix.

Got UTM? Measuring Nonprofit Email and Social Media Results

Kivi's Nonprofit Communications Blog

things like utm_source=newsletter&utm_medium=email. There are several UTM parameters you can use, but here are the main ones: Campaign Source: Think of this as your different audiences or lists.

Get Past Paralysis:101 Social Media Tactics for Nonprofits

Getting Attention

( Watch author interview video : Social media experts Melanie Mathos and Chad Norman share their recommendations to power your social media activities, especially useful for small- and medium-sized organizations.).

3 cool, creative, FREE communications tools for nonprofits

ImpactMax

Depending on your audiences and communications strategies—these might make interesting new communications channels for you. Consider Ustream , which lets anyone with an Internet connection and a camera engage an audience of unlimited size in an immediate, interactive way.

5 Ways to Effectively Use Your CRM

EveryAction

Careful testing allows you to fine tune your language to fit what your audience wants to read, and increases your messages’ likelihood of being opened instead of deleted. Track supporters' engagement across channels.

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Return to Spray and Pray?

Kivi's Nonprofit Communications Blog

Because such a small percentage of your total audience will see any one message you send in any particular venue, you can adopt an editorial calendar that works across-the-board, with changes in execution to fit each network’s norms.

Virtual Reality and Nonprofit Marketing – A New Way to Engage Donors

J Campbell Social Marketing

This makes it a perfect medium for nonprofit marketers seeking to connect with prospects. If you’re publishing your VR experiences on social media channels, don’t forget to tag them as VR experiences. Guest blog by H. James, MBA.

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#COMMUNICATIONS: Plan Your Nonprofit’s Story, Then Shoot The Video

Non Profit Marketing 360

Videos can engage the eyes and ears and hearts of your audience in ways that can and should complement other means of outreach. What is the call-to-action you want to announce in each medium you engage? Making a video is all the rage in the nonprofit world – and it should be.

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Getting Started with a PR Plan

Kivi's Nonprofit Communications Blog

Target Audiences : Define your stakeholders. Effective PR is all about matching the message to the medium. Share it with your donors through your newsletter and social media channels. Sean Horrigan.

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5 Very Inspiring Nonprofit Fundraising Campaigns for Mother’s Day

J Campbell Social Marketing

Pinterest is the perfect medium to fundraise around this holiday, because moms congregate there. AND want to share it across all my social media channels. I am always looking for creative ideas to give my moms on Mother’s Day (I have a mom, a step mom and two mothers-in-law).

Webinars for Nonprofits: Getting Started

ImpactMax

In light of current budget blues, traveling to a conference or workshop isn’t always possible anymore for your key audiences. Your goals and strategies always determine your tactics and channels, not vice versa. flickr/TechSoup for Libraries.

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The Empty Package–Nonprofits, Social Media, and Content Strategy

ImpactMax

We’re all familiar with the knock-out Facebook pages, Twitter streams, flickr albums, and YouTube channels of large nonprofits who have become models in the use of social media to grow and engage supporters. flickr/minxlj.

#Interview: Michael Stein, Author, Blogger, & Veteran Nonprofit Technology Strategist

Non Profit Marketing 360

NPM360: Integrated and multi-channel are things people talk about a lot. Basic integrated fundraising involves synching up messaging calendars, so you’re telling the same story and making the same calls-to-action no matter what medium your supporters are engaged in.

#Interview: Michael Stein, Author, Blogger, & Veteran Nonprofit Technology Strategist

Non Profit Marketing 360

NPM360: Integrated and multi-channel are things people talk about a lot. Basic integrated fundraising involves synching up messaging calendars, so you’re telling the same story and making the same calls-to-action no matter what medium your supporters are engaged in.

#Interview: Michael Stein, Author, Blogger, & Veteran Nonprofit Technology Strategist

Non Profit Marketing 360

MKC: Integrated and multi-channel are things people talk about a lot. Basic integrated fundraising involves synching up messaging calendars, so you’re telling the same story and making the same calls-to-action no matter what medium your supporters are engaged in.

How To Create "Now I Care Stories"

Diva Marketing Blog

One of the most significant is the expectations of our audiences/communities for on-going content for our websites, blogs, social networks. Oh and those stories must satisfy a digital audience whose interests and attention span may differ from what they want from the legacy product. .

Newsletter: How Big Changes in Social Media Will Impact Corporate Partnerships ; How to Talk Your Corporate Partner Out of Starting a Foundation ; Drink a Beer, Save a Deer

Selfish Giving

Instead of communicating with 500 friends, we'll talk to seven with channels like Facebook’s Messenger, Instagram direct messages etc. As companies prioritize partnerships with nonprofits that have engaged audiences, your ability to communicate with and activate that audience will be critical.

How to Raise Money With Facebook – One Organization’s Success Story

J Campbell Social Marketing

Using social media as a broadcast medium, much like a radio or newspaper ad, is misguided. This post is a summary of their current Facebook strategy, how social media has helped to grow their audience, and how they manage to stay ahead of Facebook’s ever changing algorithms.

Working in Canada goes Mobile

Public Sector Marketing 2.0

It was initially developed for skilled immigrants looking to work in Canada, however once you try it out yourself you’ll realize that it’s useful for domestic audiences as well. Obviously, there is still room for improvement in terms of “human tone&# , but that will surely come eventually as the GoC as a whole opens up to true dialogue on these channels. There is also the very useful branded Working in Canada YouTube Channel with useful videos and enabled comments.

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Takeaways from #GivingTuesday: Lessons Learned on a Collaborative Project

Kivi's Nonprofit Communications Blog

To provide context to the project, Allentown, PA, is the home to nearly $1 billion of redevelopment and seven small to medium sized arts organizations that until very recently had not done many collaborative projects. Sean King.

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7 Tips to Market Mobile Fundraising to Your Donors

J Campbell Social Marketing

So how do you optimize your social media channels to facilitate your mobile fundraising campaign? Much like Facebook, Instagram is a very visual medium. Keep in mind that your target audience with Google+ is adults who are 45-60 years old. Guest post by Wauker Matthews.

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Corporate vs Professional Individual Twitter Accounts

Public Sector Marketing 2.0

my bungee jump this weekend ), then I can send it through my personal channel only. One problem with this is that filtering @cepsm tweets to “corporate only/non-personal&# tweets turns the @cepsm tweet stream into a dry business-only channel. One of the most effective uses of the Twitter channel from a business perspective is to bring back the “human&# element and foster non-linear conversation. I’m having a challenge.

Sharing your knowledge base: Meet the user’s needs, think beyond PDFs

ImpactMax

No matter how beautifully designed your publications are, PDFs aren’t particularly user friendly—especially when there are so many free or low-cost ways to share knowledge online that better serve your audiences. Consider that each of the above channels has certain strengths.

Communications audits: Media Analysis

ImpactMax

name of specific medium plus whether it was print, electronic, or online). Was it long, medium, or short? Are there any media “holes&# that you need to focus on: media popular with your key audiences that aren’t covering you at all. Were the correlations between media channels and ROI what you wanted and expected? flickr/iirraa. Last week I provided guidelines for assessing the communications that you control.

Meet Donordigital: Matt Burghdoff, Senior Account Executive

DonorDigital

Michael: You have a background in multi-channel integration strategies for nonprofits. What does multi-channel integration means for nonprofits in 2012? Matt: Multi-channel integration boils down to one voice with multiple outlets and variations.

Social Media Training for Supporters

Nonprofit Consultant Blog

On the Jerry Brown for CA Governor YouTube channel , along with posting various interviews, campaign ads, biographical bits, and so on, the campaign has now posted a "Social Media Webisode" -- a short training video on how Jerry's supporters can help get the word out.

#Interview: Howard Adam Levy, Principal of Red Rooster Group

Non Profit Marketing 360

So a lot more is involved in reaching out and developing messages and strategies for each of those audiences. Actually I started working with small and medium-sized nonprofit organizations 20 years ago, before websites, so it was all print work at the time, but the need was really the same.

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Direct Mail is not Yet Dead

The Agitator

Mail can reach underserved audiences. It can get siloed, but is best done in coordination with other channels. But that’s the message and the tactic, not the medium itself. So let’s rededicate ourselves to the medium with the strategy and tools it deserves. We’ve had some fun this week, talking about blockchains and voice-recognition systems and such. None of this matters if you can’t block and tackle with mail. That’s right, mail isn’t dead.

Acquisition Topics

The Agitator

Knowing your audience … Relevant research … New tools … Lapsed donors. The channel/medium –. Roger and I have begun preparing a series of posts focusing on donor acquisition. Here is a list of topics we plan to cover … although perhaps not as systematically as this outline might suggest. We’ll probably jump around as events, bloggers and our readers inspire us. Investing — What should you pay? … How much should you spend? …

#Interview: Howard Adam Levy, Principal of Red Rooster Group

Non Profit Marketing 360

So a lot more is involved in reaching out and developing messages and strategies for each of those audiences. Actually I started working with small and medium-sized nonprofit organizations 20 years ago, before websites, so it was all print work at the time, but the need was really the same.

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Going Mobile

DonorDigital

Rather than replacing each other (at least for the foreseeable future), these channels compliment each other by specializing in different audience mindsets and demographics. The trick is that not all mediums perform equally. Truth be told, I’ve learned to hate this phrase.

Capital One® Card Lab Connect: How to Promote Your Affinity Card Program

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How can you promote the program to your audience without being too "sales-y" as an organization? A group of people who have opted in to receive email communications from you makes up a pretty motivated audience. Take advantage of this medium to reach out to this interested inner circle: Find out what questions people have; be transparent and compelling regarding why this program is a good fit for both the organization and the donor.

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What Do You Mean When You Say “Segmentation”?

The Agitator

In (approximate) order from least to most sophisticated: Full file (or full channel) segmentation: This first type of segmentation is not actually segmentation; it’s when you communicate with all your donors or constituents. Often, a slight bit of segmentation – by channel – will enter in: we will mail all mail donors or email everyone who has opted in. Next, I’ll go to high and medium frequency donors to those people who know others who have the disease.

Social Media "Pioneers" Tell Why

Diva Marketing Blog

Once I shared a restaurant review with some colleagues and saw that review spread across my network and encourage dozens of people to try that restaurant I had what I call my "peanut butter chocolate" moment about how blogging and online community was a natural communications and marketing channel.

Bayler Healthcare System Takes A Leap Into Pinterest: Interview with Ashley Howland (Part 1)

Diva Marketing Blog

Nearly 70% of Pinterest users are women, which is a target audience for the health care industry. Ashley Howland : What’s great about Pinterest is there is an audience for just about anything! You just have to think visually and figure out a way to re-purpose it for this medium.

Just Text Me!

Marketing for Nonprofits

What are the opportunities and challenges with this new medium? The motivation for developing mobile capacity is now increasingly focused on audience engagement vs. donations. First, they don’t know how to market and promote the channel and awareness tends to lag as a result.

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