How to Identify and Attract the Right Audience on Social Media for Your Nonprofit

J Campbell Social Marketing

This is often the hardest part of social media management and planning for nonprofits – identifying a target audience. . I know, I know (trust me) – your nonprofit has 10+ different audiences that you need to communicate with on a regular basis. Audience Identification.

Use Audience Personas to Connect & Convert (Case Study)

Getting Attention

Learn more: Create personas to bridge the gap with your target audiences. Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. By putting together a comprehensive profile of your audience, your nonprofit is better able to create personalized content that speaks to your audience and drives them to action. Put your audience first.

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Launching Your Brand Digitally: 5 Tips for Success

Mission Minded

A detailed digital brand launch plan will help you communicate more effectively with your current supporters and reach new audiences sooner. The post Launching Your Brand Digitally: 5 Tips for Success appeared first on Mission Minded.

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100% Guaranteed: Messaging Disconnect Will Alienate Your Audiences

Getting Attention

I’ve advised you to piggyback your nonprofit content on headlines and notable days to catch your target audiences in their open-minded moments. That’s an ideal top-of-mind news story for an organization like AARP to piggyback on, linking its advocacy agenda and the advantages of membership to maintaining quality of life for these audience segments (all of whom are potential members). How do you ensure your organization’s messages connect with your audiences?

100% Guaranteed: Messaging Disconnect Will Alienate Your Audiences

Getting Attention

I’ve advised you to piggyback your nonprofit content on headlines and notable days to catch your target audiences in their open-minded moments. That’s an ideal top-of-mind news story for an organization like AARP to piggyback on, linking its advocacy agenda and the advantages of membership to maintaining quality of life for these audience segments (all of whom are potential members). How do you ensure your organization’s messages connect with your audiences?

Is Your Personal Brand Attracting the Right Audience?

Diva Marketing Blog

you attract and build an audience. is your personal brand attracting the right audience? Is Your Personal Brand Attracting The Right Audience Presented At SouthWired14 from Diva Marketing (Blog). Are you attracting the right audiences? This week it was my honor to present at South Wired 14 , formerly known as Digital Atlanta. South Wired is the longest on-going social media/digital marketing conference in Atlanta.

It’s Time to Double Down on These Branding Best Practices

Mission Minded

Even in these uncertain times, use the best practices of branding and messaging to maintain a deep connection with your target audiences. The post It’s Time to Double Down on These Branding Best Practices appeared first on Mission Minded.

How NPR and PBS Engage Digital Audiences (An #npcomm Showdown)

Kivi's Nonprofit Communications Blog

In today’s #npcomm Showdown, let’s look at engaging your digital audience. But it seems like the rather old-school way of communicating with a savvy digital audience. Again, neither of these well-respected nonprofits need to be sensational to impress a newsy audience, yet visiting the PBS website immediately spoke to their desire to engage the digital divide. In a number of ways their audience can join in on a dynamic digital conversation.

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Target Audience: A Lesson from Politics

Mission Minded

Because perhaps more than anyone, politicians know their audience. And, just like our nonprofit branding clients, knowing your audience is the first step in creating the brand, […]. Blog Nonprofit Branding Nonprofit Communications Nonprofit Fundraising Nonprofit Messaging best practices brand branding communications fundraising nonprofit nonprofit marketing Nonprofit TrainingIt’s election season.

Is Your Personal Brand Attracting the Right Audience?

Diva Marketing Blog

you attract and build an audience. is your personal brand attracting the right audience? Is Your Personal Brand Attracting The Right Audience Presented At SouthWired14 from Diva Marketing (Blog). Are you attracting the right audiences? This week it was my honor to present at South Wired 14 , formerly known as Digital Atlanta. South Wired is the longest on-going social media/digital marketing conference in Atlanta.

4 Steps To Know Your Audience

Sea Change Strategies

The irony is not lost that I’m leading this post about audience with a story about my own self-involvement). Because we are not our audiences. This morning we presented the results of an audience survey we conducted for a client. And — surprise, surprise — this client’s audience does not reflect me nor my interests. We are not are audiences. 4 Steps To Know Your Audience. “I am not my audience.” A Secret.

How to Take a Modern Approach to Nonprofit Brand Awareness

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Rather than broadcasting static messages to vast audiences, charities can now seek direct engagement with targeted communities and create dynamic, two-way conversations. If your charity is still stuck in the rut of an anachronistic one-way advertising model, it''s time to adopt the modern approach to brand awareness! Charities and large brands invest in creation, but consumers are the ones who invest in spreading the word, which nonprofits in particular rely upon.

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Avoid this Communications Don’t – “Our Organization Needs Your Input”

Getting Attention

Has your organization ever alienated its audiences doing something like this, something totally narcissistic ? The engagement you crave comes only when you identify, understand, and speak directly to the wants of your target audiences in language they’ll connect with. If anything, I recommend you over-emphasize your audience focus. Branding and Messages membership recruitment membership retention message development nonprofit marketing target audiences

Broken New Year's Resolutions -- A Lesson in Knowing Your Audience

Getting Attention

And focusing on desire may totally change how you target audiences for your message. By focusing on the desires that drove the staff, we realized there were two distinct segments among the target audience (the workers): one saw the change as an opportunity and the other saw it as a threat. When we began developing a message, we thought our audience would break down by profession – social workers, early childhood professionals, etc. Tags: Branding and Messages

Does Brand Drive Your Organization’s Culture?

Mission Minded

We often say that your brand is the sum of the experiences your audience has with your organization. Brand is an idea—an idea that takes shape in the minds […]. Blog Nonprofit Branding Nonprofit Communications It’s as much about the experience of receiving your annual report as it is about seeing a van with your logo cut someone off in traffic.

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Newsletter: Goodwill’s Winning Model for Influencer-Brand Partnerships ; Flutie Flakes are Back After 20 Years ; Three Research Methods to Get to Know Your Audience

Selfish Giving

The influencer marketing program she's developed is building an engaged audience for Goodwill, particularly on Instagram , where the nonprofit has seen a 200% increase in followers. We’ve given them talking points, taught them the difference between brand ambassadors and influencers, how to work with influencers on incentives, how influencer relationships benefit their social media channels, and how to measure impact."

Nonprofit Marketing Crisis: Survey Shows Messaging Fails to Connect With Key Audiences

Getting Attention

Our recent survey of more than 900 nonprofit leaders reveals a major crisis among charitable organizations: Many are doing an inadequate job of connecting with their key audiences and characterize their primary messages – intended to motivate donors, volunteers and advocacy – as poorly targeted, difficult to remember and uninspiring. Key findings include: Most nonprofit messages don’t connect strongly with key audiences.

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Nonprofit Branding News – Why the YMCA Is Now the Y

Getting Attention

This is definitely a critical focus to reflect in the Y’s branding but I’m not convinced that a single letter can do all that! That’s the only way to identify the intersection of your organization’s needs and those of your base – the nexus of your brand. But that doesn’t mean your brand should be what your base is using as your name. Tags: Branding and Messages case study Kate Coleman naming nonprofit branding Y YMCA

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Broken New Year’s Resolutions — A Lesson in Knowing Your Audience

Getting Attention

And focusing on desire may totally change how you  target audiences for your message.   By focusing on the desires that drove the staff, we realized there were two distinct segments among the target audience (the workers): one saw the change as an opportunity and the other saw it as a threat.   When we began developing a message, we thought our audience would break down by profession – social workers, early childhood professionals, etc. 

Surprise: Shortcut to Messages that Connect

Getting Attention

When your audiences’ recognize this gap (it has to happen in a flash), it piques their curiosity and interest, drawing them in. But the corrections officer was not among AVP’s target audiences, so that’s okay. Once you shape relevant messages—linked clearly and closely with your audiences’ wants, habits and preferences—try sprinkling in a little surprise. Messaging #relevancerules Audience Research branding messaging nonprofit marketing

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4 Brand New Pinterest Features Nonprofits Should Know About

J Campbell Social Marketing

Since all nonprofits need to include content curation in their marketing plans, I am hoping that this tweak will encourage more nonprofits to pin articles that are relevant and interesting to their target audience. The post 4 Brand New Pinterest Features Nonprofits Should Know About appeared first on J Campbell Social Marketing. Pinterest has been busy, busy, busy!

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How a Nonprofit Brand Goes Bust — Komen’s KFC Pink Buckets for the Cure

Getting Attention

The famed Race for Cure has undermined its own brand by partnering with KFC to cause market one of the most unhealthy foods there is — fried chicken in a pink bucket. Because we've accepted what Komen's told us is their brand (women's health) and this partnership flies in the face of that persona. Your nonprofit brand is the essence of your organization, your promise to your base. Authenticity is a prerequisite for successful branding.

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How Do You Know When It’s Time to Re-Brand?

Kivi's Nonprofit Communications Blog

In it, I made the point that it is very important to have a good organizational logo: “People are passionate and loyal to brands they feel connected to, and that doesn’t just apply to coffee and sneakers, it’s relevant to nonprofit brands too. A logo is the main visual representation of your nonprofit brand. The logo is the keystone of your branding. It’s the first and last impression you make with your audiences.”. Then it’s time for a re-brand.

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The 5 Big Benefits of a Strong Nonprofit Brand

Mission Minded

Your organization already has a brand, whether or not you’ve invested in a formal branding process. Your brand isn’t your logo, and it isn’t your mission statement either. It’s the set of thoughts and emotions that come to the mind of your audiences when they read about your work or think about your organization. Blog Nonprofit Branding Nonprofit Communications Nonprofit Copywriting Nonprofit Messaging

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How a Nonprofit Brand Goes Bust -- Komen's KFC Pink Buckets for the Cure

Getting Attention

The famed Race for Cure has undermined its own brand by partnering with KFC to cause market one of the most unhealthy foods there is--fried chicken in a pink bucket. Because we've accepted what Komen's told us is their brand (women's health) and this partnership flies in the face of that persona. Your nonprofit brand is the essence of your organization, your promise to your base. Authenticity is a prerequisite for successful branding. Brand gone bust!

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Your Brand is a Shortcut. Where Does it Lead?

Mission Minded

Here’s why brand should matter to you: your organization’s brand offers your target audiences a shortcut for: (1) understanding who you are and what value they might derive from engaging with you, and then (2) acting accordingly. Strong brands lead to desired interactions. They quickly attract the audiences who align with their values, appreciate what […].

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Drive Action: Bring Me Up to Date (Case Study)

Getting Attention

Branding and Messages Audience Research GlobalGiving messaging nonprofit communications jobs nonprofit marketing relevance rules I’m a huge fan of the charity clearinghouse GlobalGiving , and have donated through them several times to causes I wouldn’t have been able to connect with otherwise. That’s GlobalGiving’s sweet spot—connecting donors like yours (and you, and me) with causes that we may not find, know of and/or be able to easily donate to.

Newsletter: This Tool Identifies Fast-Rising Retail Categories ; Nonprofit Builds Audience on Zoom with Goat-2-Meeting ; Why Your Newsletter Needs a Personal Voice

Selfish Giving

As other industries are discovering, when live events come back you'll have a new branding asset to sell to sponsors. This charity is building an audience on Zoom with Goat-2-Meeting. ??Brilliant Build an audience. Engage with that audience. Monetize that audience.

#interview: John Burke of VisABILITY and owner of the “Nonprofit Branding” Blog

Non Profit Marketing 360

After distinguished careers in a variety of nonprofit organizations, John Burke and his wife, Janice Gavan, founded VisABILITY in 1985 to supply logo-imprinted branding products to public radio stations for on-air fundraising premiums. John is the primary author of the Nonprofit Branding blog. It’s no longer the flaky alternative radio of the ‘70s, it is now the nation’s premier news source and has an audience of 30 million with an incredibly strong demographic.

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Newsletter: Your Nonprofit Needs an Audience ; Wash-for-a-Cure Aims to Raise $100,000 ; Can You Use a DAF to Pay for an Event Ticket?

Selfish Giving

About the same time last week I was speaking at the New Strategies Program at Georgetown University about audience-centric fundraising , Mark Hrywna at The Nonprofit Times was preparing to release an article that highlights just how much nonprofits need to focus on audience-building and raising more money from individuals. Pick one audience. Grow your audience. Audubon is growing its database audience through content marketing and targeted online ads.

Last Chance -Deadline for Reinvigorating Your Messaging

Getting Attention

You’ll immerse yourself in getting to know your audiences and learning how to craft messages that engage them via small group trainings and one-to-one coaching and critiques—working from the comfort and convenience of your own desk. Branding and Messages Audience Research message development messaging nonprofit branding Nonprofit Communications nonprofit marketing tagline tagline awards

Social Media Builds Brand Value

Diva Marketing Blog

the people who are behind brands we find ourselves addressing aspects that impact brand value. How can social media help tell the stories of your brand? Can you be a steward of your brand while still maintaining your authenticity? How can you integrate social media into the DNA of your brand? These were the questions that I used to jump start the conversation about branding and social media at SONCON10 last week. What sets your brand apart from the rest?

Deadline 3/25—What Marketing Skills Do You Want to Improve?

Getting Attention

Audience Research nonprofit branding Nonprofit Communications nonprofit marketing professional developmentPlease take a moment right now (I mean it—this is a 3-question survey ) to tell me about your greatest marketing pain points, and want you want to understand better or build your skills in. Your response will focus me on the topics you need to flourish and drive results, while saving time, money and anguish in that process. Please answer these 3 questions right now.

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Your Key to Connection – Take the “Other” to Lunch

Getting Attention

Understanding your audiences — whether they be prospective donors, current members or the legislators your organization is working to influence — is the most reliable key to connection. Understanding your audiences — whether they be prospective donors, current members or the legislators your organization is working to influence — is the most reliable key to [.]

Book Review: Breakthrough Nonprofit Branding

Selfish Giving

Before I get to my review of Breakthrough Nonprofit Branding (BNB) go now and learn more about the contest the authors are hosting for nonprofits. To enter to win one of the top ten prizes, nonprofits must answer five short essay questions and submit sample creative that best represent their organization’s brand meaning. Breakthrough Nonprofit Branding has a lot of good answers. If you have to figure out where your brand stands before you can chart a course for it.

#interview: John Burke of VisABILITY and owner of the “Nonprofit Branding” Blog

Non Profit Marketing 360

After distinguished careers in a variety of nonprofit organizations, John Burke and his wife, Janice Gavan, founded VisABILITY in 1985 to supply logo-imprinted branding products to public radio stations for on-air fundraising premiums. John is the primary author of the Nonprofit Branding blog. It’s no longer the flaky alternative radio of the ‘70s, it is now the nation’s premier news source and has an audience of 30 million with an incredibly strong demographic.

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The good and bad of brand storytelling

Nonprofit Marketing Blog

Yesterday, I talked about brand reinvention. Today I want to talk about brand storytelling. The biggest mistake people make in brand storytelling is they forget the party shaping your brand story is the person experiencing the brand - and not your marketing department. Bad brand storytelling is: 1. Good brand storytelling is telling stories that emotionally plunge your audience right in the middle of your cause and stir them with your value to others.

Social Media Changes The Branding Game

Diva Marketing Blog

Social media has become a one-stop shop for extending the brand. . does social media really fit as a branding tactic? First, I guess we better figure out what is this thing called "branding." Barbara Findlay Schenck's post on MSN Business On Main goes into a deep dive about traditional branding. Not only does she tell how to value your brand but provides a few definitions. would agree that consistently is the secret sauce when it comes to branding.

4-Step Escape from Groundhog Day Marketing

Getting Attention

Keep the focus on your audiences and results. Branding and Messages #groundhogday Audience Research connection message development messaging nonprofit communications jobs nonprofit marketingvia GIPHY. Punxsutawney Phil predicted an early spring this morning, and I’m thrilled we’re not going to get stuck in the snow. In fact, it’s melting fast in the 50-degree sun right outside my New Jersey window. Your marketing doesn’t have to stay stuck either.

The 5 laws of nonprofit branding

Nonprofit Marketing Blog

Today, I quote five laws on branding from my talk with Raphael Bemporad of BBMG. We’ve found that most successful organizations follow five laws of branding. Own a word in the mind of your audience that differentiates your organization from all others. The power of a brand is inversely proportional to its scope. Identify the one thing you do better than anyone else, and focus your brand on that unique value proposition.

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Repeat After Me, Cause Marketing is Co-Branding

Cause Related Marketing

But that’s the full extent of the co-branding. Cause marketing is co-branding, just as much as those Coke cups on the judges’ desks on American Idol is co-branding. Implicit in the idea of co-branding is that both parties benefit. Coke keeps its brand in front of a young audience. American Idol makes a few nickels from the deal, sure, but it also benefits from being associated with one of America’s most enduring brands.

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Brand tips - and a chance for a free brand makeover

Nonprofit Marketing Blog

When I teach my class in marketing, I often get asked the difference between marketing and branding. Branding tells you how you did. Branding is something that lives in your audience’s minds. If you’re struggling with your brand, the best advice I can give you is not to focus on color palette or logo but rather the experience you provide the people you help - and the people helping your organization. So a brand makeover starts with your actions.

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Lose the Lipstick: Your Brand is More Than a Cosmetic

Marketing for Nonprofits

Branding. Branding causes undo confusion in the nonprofit sector. My experience is that when you start talking about branding people assume that you''ve wandered off into the wilderness of marketing, technology, and design. These are the conversations that ensue and unfortunately, they miss the point because they focus solely on brand IDENTITY. While presentation IS an important component of branding, the TRUTH is that your brand is NOT and NEVER WAS simply a cosmetic.

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