Do Your Nonprofit’s PR Efforts Include Diverse Audiences?

Kivi's Nonprofit Communications Blog

Instead of casting a wide net, nonprofits are often better served by identifying a handful of journalists who are influential in reaching their highest-value audiences – then working to build relationships with those journalists. Flickr Creative Commons photo.

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How to Identify and Attract the Right Audience on Social Media for Your Nonprofit

J Campbell Social Marketing

This is often the hardest part of social media management and planning for nonprofits – identifying a target audience. . I know, I know (trust me) – your nonprofit has 10+ different audiences that you need to communicate with on a regular basis. Audience Identification.

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So You Made an Audience Persona. Now What?

Kivi's Nonprofit Communications Blog

So you made an audience persona. Audience personas can help your team create content for a more specific group of supporters than “the general public.” For example, at the American Friends Service Committee , we developed and tested a supporter journey for our digital audience, using an audience persona we created from our in-house communications research. If your organization has more than one audience persona – congrats on that, by the way! Beth Hallowell.

Think You Know Your Audience? Yeah, So Did I

Kivi's Nonprofit Communications Blog

Content Marketing Guest Bloggers Marketing Team Messages and Tag Lines Nonprofit Communications Nonprofit Marketing Strategy audience personas We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

Use Audience Personas to Connect & Convert (Case Study)

Getting Attention

Learn more: Create personas to bridge the gap with your target audiences. Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. By putting together a comprehensive profile of your audience, your nonprofit is better able to create personalized content that speaks to your audience and drives them to action. Put your audience first.

You Are Not Your Target Audience

Kivi's Nonprofit Communications Blog

Putting aside for a moment whether we should call them “target audiences&# or not, it’s always good to remember that, as a nonprofit communicator or fundraiser, you are very rarely the kind of person that you are trying to communicate with. Now, there are several others on the board who are not members of this target audience, primarily white men and women of various ages, most significantly older.

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How to Write Captivating Stories Your Audience Will Love

J Campbell Social Marketing

So how can even a small nonprofit write captivating stories that your audience will love? . The post How to Write Captivating Stories Your Audience Will Love appeared first on marketing for the modern nonprofit. Information overload. Analysis paralysis. Noise. Clutter. . It’s a crowded digital landscape, with thousands of messages and notifications being consumed by our supporters each day. How can nonprofits get their message seen by the right people?

Your Audience Isn’t Everyone

Ann Green

Who is your audience? What does your audience like? Now that you’ve gotten to know your audience, think about what they would like. Each time you write an appeal letter, thank you letter, newsletter article, etc, keep your donor/audience in mind. Remember, you are not your donor/audience. Your donors/audience are busy. Pay attention to what your audience is doing. Is your audience paying attention to you?

Work Our Audience-Driven News Climate

Getting Attention

In their day, legendary journalists like Ben Bradlee of The Washington Post essentially defined the day’s news for their audiences. But today it’s a different story—Increasingly, audience interests shape journalists’ decisions on what’s news. To compete with these newcomers, traditional media outlets must stay closely attuned to their own audiences. Through audience engagement, journalists can assess public sentiment easily.

How NPR and PBS Engage Digital Audiences (An #npcomm Showdown)

Kivi's Nonprofit Communications Blog

In today’s #npcomm Showdown, let’s look at engaging your digital audience. But it seems like the rather old-school way of communicating with a savvy digital audience. Again, neither of these well-respected nonprofits need to be sensational to impress a newsy audience, yet visiting the PBS website immediately spoke to their desire to engage the digital divide. In a number of ways their audience can join in on a dynamic digital conversation.

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Segmenting Audiences for Social Media Engagement

Public Sector Marketing 2.0

To maximize an organization’s effectiveness in terms of marketing goal attainment, an overall audience (or “market” in the private sector) should always be segmented into groups of clients with common attributes (segments) and then prioritized accordingly (target audience). Target audiences can be separated into: geographic segmentations, addresses (their location). Example of what is not a target audience: The general Canadian population that smokes.

100% Guaranteed: Messaging Disconnect Will Alienate Your Audiences

Getting Attention

I’ve advised you to piggyback your nonprofit content on headlines and notable days to catch your target audiences in their open-minded moments. That’s an ideal top-of-mind news story for an organization like AARP to piggyback on, linking its advocacy agenda and the advantages of membership to maintaining quality of life for these audience segments (all of whom are potential members). How do you ensure your organization’s messages connect with your audiences?

Connect More Strongly w/Your Audiences, in Just 8 Weeks

Getting Attention

Here’s exactly what you’ve been asking for : my hands-on, limited-enrollment program designed to guide you step by step to craft messages that connect quickly and strongly with your target audiences and spur them to action, the Tagline Focus Project ( TFP ). New or strengthened skills—plus proven tools, templates and processes)— to create additional messages , across programs and target audiences.

100% Guaranteed: Messaging Disconnect Will Alienate Your Audiences

Getting Attention

I’ve advised you to piggyback your nonprofit content on headlines and notable days to catch your target audiences in their open-minded moments. That’s an ideal top-of-mind news story for an organization like AARP to piggyback on, linking its advocacy agenda and the advantages of membership to maintaining quality of life for these audience segments (all of whom are potential members). How do you ensure your organization’s messages connect with your audiences?

When Your Audience Won’t Listen

Kivi's Nonprofit Communications Blog

So back to her question: How she can get this uncooperative if not downright hostile audience to listen? What suggestions do you have for reaching an audience that doesn’t want to listen when it’s your job to do the talking? When I was in Jacksonville, NC last week, which is home to Marine Corps Base Camp Lejeune, a woman who works for a women’s center that does educational programs on domestic violence asked me this question: How can you make them listen?

Know Your Audience – A Lesson from the Ridiculous Pitches I Receive Daily

Kivi's Nonprofit Communications Blog

Audience. Or you may just get a snarky blog post written about you by someone you spammed… The post Know Your Audience – A Lesson from the Ridiculous Pitches I Receive Daily appeared first on Kivi's Nonprofit Communications Blog. Pictured: Me reading these stupid pitches… Whether you are writing a social media update, crafting an appeal letter, or trying to get a journalist to mention your story, you must: Know.

Audience Research: Where to Find Polls and Survey Data

Kivi's Nonprofit Communications Blog

You’ve accepted that “the general public” is not a target audience. Check these sources for free data you can use to better understand your target audiences. Cooperative Extension’s Water Outreach Target Audience Database for research compiled to help water scientists and managers reach their target audiences. What are some of your favorite free resources for polls and surveys so you can learn more about your target audiences?

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How to Serve Two Audiences with Your Nonprofit Website

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Q: Our website has two target audiences, donors and researchers. How can we appeal to two extremely diverse audiences with the same website? For each distinct audience type, add a tailored landing page to introduce, welcome those people, and guide them to the things that they are likely to need. How should you figure out what parts of your website are most useful to which audience?

How to Use Facebook for Audience Research & Crisis Communications (Case Study)

Getting Attention

audience research) had caught my eye earlier last week: What better way to hone your social media presence than asking your community? Social Media Audience Research Crisis Communications facebook Nonprofit Communications nonprofit marketing Planned ParenthoodPlanned Parenthood faced a communications crisis last week when a clinic manager was videotaped covertly by actors working for an anti-abortion group , while she giving advice on getting medical care for under-age prostitutes.

Connecting with Your REAL Target Audience

Kivi's Nonprofit Communications Blog

Focusing on Your REAL Target Audience from Kivi Leroux Miller on Vimeo. Nancy Schwartz and I talked this morning about how nonprofits need to stop trying to reach out to the mythical “general public&# and instead focus on the specific groups of people who matter most to your success. We recorded our conversation for you.

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REPLAY: Future-Proof Your Nonprofit with Audience-Centric Fundraising [WEBINAR]

Selfish Giving

We had a great webinar yesterday! We had over 300 registrants and 225 people showed up live! If you were one of those people in attendance, thank you! The team at Accelerist will be sending you a link to the FULL webinar soon. Brittany Hill had a lot of great suggestions and insights on what to do with your partnerships moving forward. My presentation, which followed hers, was all about how to strengthen fundraising for your partnerships AND your nonprofit.

Your audience is an audience of audiences with audiences

Nonprofit Marketing Blog

2 The People Formerly Known as the Audience or PFKATA (Jay Rosen’s term) turn what we say into a social object. that process, PFKATA earns an audience of its own, leading to another shared experience. When you think about your audience as an audience of audiences with audiences, not only does your mind spin, but you begin to understand that simply speaking is not enough.

You Need to Love Your Audience

Selfish Giving

Successful businesses have been doing it for hundreds of years – building an audience by delivering value. The audience begins to know, like, and trust you. Source: Content Marketing Institute While the quote above from Joe Pulizzi references businesses, the lesson of loving your audience certainly applies to nonprofits as well. Everything should begin and end with your audience. You have to know and love the audience your event represents. Find an audience.

DIY stratetgic communications planning for nonprofits: Step 2—Key Audiences


That clarity is all-important as you move on to the next step in strategic communications planning—determining your key audiences. Many nonprofits give this step short shrift, believing it’s obvious to everyone who those audiences are. But I urge you to spend time on this, even if you believe you already know your key audiences. Drilling down to name specific people within your key audiences can be very illuminating.

Growing Your List Audience with EmailNow

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With EmailNow's audience features, you'll organize your recipients into groups, or segment them dynamically by location, demographics and more. You'll have a full menu of standard database fields to choose from (like name, email, city, state and others), and an easy, inexpensive way to add additional fields unique to your organization, audience or campaign. Add our permission tools and advice, and we'll make sure you're managing and building your audience the right way.

Nonprofits: Become a personal “content” shopper for your audiences


Content curation is filtering, selecting, and/or remixing and reorganizing online content, typically to meet the needs and interests of particular audiences. Think of this service as akin becoming a personal shopper for your audiences—someone who finds the stuff they love and pulls it conveniently together for them, saving them hours, frustration…and 500 bags! If you want to get more intentional about curation, first become your key audience.

Identify search engine keywords used by your target audience in 60 seconds

Public Sector Marketing 2.0

How to identify search engine keywords used by your audience in 60 seconds. Advice Learn in 60 Seconds Marketing Videos audience research google insights for search Marketing Research quit smoking search Search Engine Optimization SEO SERPThis week’s “ Learn in 60 Seconds &# video is ready to go. The Lesson? I personally think that Google Insights for Search is one of the most under appreciated free marketing research tools out there.

How to Connect with Your Target Audiences – Get to Know Them!

Getting Attention

Nothing’s more vital to the success of your organization’s marketing than knowing your target audiences. Connecting with your audiences is one of the focal points of our limited-enrollment seminar and as we were discussing this topic, we decided to record our conversation. Nothing’s more vital to the success of your organization’s marketing than knowing your target audiences. Tags: Audience Research kivi leroux miller Total Focus Marketing Plan Workshop

Get Your Millennial Audience Off My Lawn

The Agitator

What I mean is that focusing on Millennials as an audience is misguided. So, in summary: Demographics are pretty much garbage for creating audiences. I’ve been reading The Agitator for years (part of why it’s been such a pleasure to write for this august blog). But I have a confession to make. Every time I saw posts like More On Millennials: 6 Ways To Entice Them and Time To Take Notice Of Millennials? , I wasn’t buying. To clarify, I don’t think we should ignore Millennials.

Level Up Your Permission-Based Marketing and List Building

Kivi's Nonprofit Communications Blog

Start discussing the concept of target audiences and what it might look like to create communications for them instead of the general public. Work on prioritizing your target audiences and understanding personas.

4 Steps To Know Your Audience

Sea Change Strategies

The irony is not lost that I’m leading this post about audience with a story about my own self-involvement). Because we are not our audiences. This morning we presented the results of an audience survey we conducted for a client. And — surprise, surprise — this client’s audience does not reflect me nor my interests. We are not are audiences. 4 Steps To Know Your Audience. “I am not my audience.” A Secret.

Target Audience: A Lesson from Politics

Mission Minded

Because perhaps more than anyone, politicians know their audience. And, just like our nonprofit branding clients, knowing your audience is the first step in creating the brand, […]. It’s election season. While you might get tired of the constant commercials, news clips, and solicitations, we have to give a nod to the candidates and their campaigns.

7 Steps to Grow Your Nonprofit Donor Base With Social Media

J Campbell Social Marketing

Conversions are simply marketing objectives for your audience to complete, such as subscribing to a mailing list or making a donation. . Fundraising Nonprofits Online Fundraising Social Media Strategy donor retention social media fundraising target audience

10 Fun Fundraising Ideas to Excite Any Audience

Fundraiser Ideas

One of the most effective ways to raise money for your cause or group is by organizing and hosting fundraising events that are designed to attract a crowd. The most successful fun fundraising ideas are those that engage and appeal to a large percentage of the community. By planning and presenting original and fun fundraising ideas, you can raise money and awareness for your organization in your local area. Here are ten of the best: Carnivals.

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Is Your Personal Brand Attracting the Right Audience?

Diva Marketing Blog

you attract and build an audience. is your personal brand attracting the right audience? Is Your Personal Brand Attracting The Right Audience Presented At SouthWired14 from Diva Marketing (Blog). Are you attracting the right audiences? This week it was my honor to present at South Wired 14 , formerly known as Digital Atlanta. South Wired is the longest on-going social media/digital marketing conference in Atlanta.

Newsletter: The 2020 Virtual Events Research Report ? ; 5 Reasons to Over-Communicate with Your Audience (and What to Say) ; Should Nonprofits Invest in ‘Tiny Billboards’?

Selfish Giving

5 reasons to over-communicate with your audiences right now – and what to say. Two quick notes this week on COOL JOBS IN CAUSE (One of the most popular sections in my newsletter, especially these day!)

Assessing Your Audience for 2013

The Agitator

As you reflect on your ‘market’ for the coming year, perhaps you should be careful about overestimating. I know your donors are attentive to the big picture, well-informed, and serious-minded.

I'm in an Audience State-of-Mind

Social Marketing and Social Change

When I look at how many of us use the term 'audience,' I conjure an image of a passive, shiftless , group who are waiting to be persuaded (about something), entertained (by something), engaged (with something) or encouraged (to do something). The details of the answers to these questions lie in our ability to communicate and empathize (NOT sympathize) with people formerly known as the audience. Tags: Audience Insights Social Activism & Engagement socialShifting

Base Your Supporter Journeys in Reality

Kivi's Nonprofit Communications Blog

Fundraising Messaging Strategy Nonprofit Marketing Plans and Strategies Target AudienceAs I revise my first book, The Nonprofit Marketing Guide , I am updating the chapters with newer approaches that weren’t commonplace 10 years ago when I originally wrote it.

Training Your Audience

Mission Paradox Blog

But by offering a mass discount, the restaurant owner ended up attracting an audience that has a different sort of training. By your actions you can train your audience to be generous (with you and with each other) or you can turn them into bargain hunters.    That's a particularly important thing for the arts to remember because we aren't designed to win a "get the most for the least" battle with our audience

Broken New Year's Resolutions -- A Lesson in Knowing Your Audience

Getting Attention

And focusing on desire may totally change how you target audiences for your message. By focusing on the desires that drove the staff, we realized there were two distinct segments among the target audience (the workers): one saw the change as an opportunity and the other saw it as a threat. When we began developing a message, we thought our audience would break down by profession – social workers, early childhood professionals, etc.

Yes to Multichannel BUT Mix Depends on Audience

Getting Attention

My recommendation —The only strategic (and sane) response here is to make knowing your audiences (now and on an ongoing basis) an absolute priority. The full report is available at no charge, and supplemented with multiple formats and slices for different audiences, including: One-page cheat sheet for those who are time limited or only mildly-interested (it’s a great hook and I bet it’s pulled many folks into the full report).

Get Your Millennial Audience Off My Lawn, Part 2

The Agitator

Back in January, I argued that generations were a flawed construct and demographics a poor way to segment. In particular, the Millennial mythos seemed a mix of wishful thinking and harrumphing from previous generations. But since I posted that, there have enough “Millennials are doing X” think pieces (using the term “think” loosely) that it’s time to play Millennial Myth Whack-a-Mole once again.