Use Audience Personas to Connect & Convert (Case Study)

Getting Attention

Learn more: Create personas to bridge the gap with your target audiences. Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. Put your audience first.

Work Our Audience-Driven News Climate

Getting Attention

In their day, legendary journalists like Ben Bradlee of The Washington Post essentially defined the day’s news for their audiences. But today it’s a different story—Increasingly, audience interests shape journalists’ decisions on what’s news.

Your Audience Isn’t Everyone

Ann Green

Who is your audience? What does your audience like? Now that you’ve gotten to know your audience, think about what they would like. Each time you write an appeal letter, thank you letter, newsletter article, etc, keep your donor/audience in mind.

Think You Know Your Audience? Yeah, So Did I

Kivi's Nonprofit Communications Blog

Content Marketing Guest Bloggers Marketing Team Messages and Tag Lines Nonprofit Communications Nonprofit Marketing Strategy audience personas We''ve Moved! Update your Reader Now.

How NPR and PBS Engage Digital Audiences (An #npcomm Showdown)

Kivi's Nonprofit Communications Blog

In today’s #npcomm Showdown, let’s look at engaging your digital audience. But it seems like the rather old-school way of communicating with a savvy digital audience. In a number of ways their audience can join in on a dynamic digital conversation.

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Segmenting Audiences for Social Media Engagement

Public Sector Marketing 2.0

To maximize an organization’s effectiveness in terms of marketing goal attainment, an overall audience (or “market” in the private sector) should always be segmented into groups of clients with common attributes (segments) and then prioritized accordingly (target audience).

You Are Not Your Target Audience

Kivi's Nonprofit Communications Blog

Putting aside for a moment whether we should call them “target audiences&# or not, it’s always good to remember that, as a nonprofit communicator or fundraiser, you are very rarely the kind of person that you are trying to communicate with. Now, there are several others on the board who are not members of this target audience, primarily white men and women of various ages, most significantly older.

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100% Guaranteed: Messaging Disconnect Will Alienate Your Audiences

Getting Attention

I’ve advised you to piggyback your nonprofit content on headlines and notable days to catch your target audiences in their open-minded moments. The contest is all about AARP, not about its audiences — the cardinal communications sin.

100% Guaranteed: Messaging Disconnect Will Alienate Your Audiences

Getting Attention

I’ve advised you to piggyback your nonprofit content on headlines and notable days to catch your target audiences in their open-minded moments. The contest is all about AARP, not about its audiences — the cardinal communications sin.

Connect More Strongly w/Your Audiences, in Just 8 Weeks

Getting Attention

Here’s exactly what you’ve been asking for : my hands-on, limited-enrollment program designed to guide you step by step to craft messages that connect quickly and strongly with your target audiences and spur them to action, the Tagline Focus Project ( TFP ).

Yes to Multichannel BUT Mix Depends on Audience

Getting Attention

My recommendation —The only strategic (and sane) response here is to make knowing your audiences (now and on an ongoing basis) an absolute priority.

Carter Center versus Clinton Foundation. A Tale of Two Audiences (An #npcomm Showdown)

Kivi's Nonprofit Communications Blog

Well, let’s just say that the foundations clearly have two very different yet well-established target audiences. The foundation invites the audience to understand complex worldly problems by using tools like videos for people to tell their own empo wering stories.

When Your Audience Won’t Listen

Kivi's Nonprofit Communications Blog

So back to her question: How she can get this uncooperative if not downright hostile audience to listen? What suggestions do you have for reaching an audience that doesn’t want to listen when it’s your job to do the talking?

DIY stratetgic communications planning for nonprofits: Step 2—Key Audiences

ImpactMax

That clarity is all-important as you move on to the next step in strategic communications planning—determining your key audiences. Many nonprofits give this step short shrift, believing it’s obvious to everyone who those audiences are.

Your audience is an audience of audiences with audiences

Nonprofit Marketing Blog

2 The People Formerly Known as the Audience or PFKATA (Jay Rosen’s term) turn what we say into a social object. that process, PFKATA earns an audience of its own, leading to another shared experience.

Connecting with Your REAL Target Audience

Kivi's Nonprofit Communications Blog

Focusing on Your REAL Target Audience from Kivi Leroux Miller on Vimeo. Nancy Schwartz and I talked this morning about how nonprofits need to stop trying to reach out to the mythical “general public&# and instead focus on the specific groups of people who matter most to your success.

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Identify search engine keywords used by your target audience in 60 seconds

Public Sector Marketing 2.0

How to identify search engine keywords used by your audience in 60 seconds. Advice Learn in 60 Seconds Marketing Videos audience research google insights for search Marketing Research quit smoking search Search Engine Optimization SEO SERP

You Need to Love Your Audience

Selfish Giving

Successful businesses have been doing it for hundreds of years – building an audience by delivering value. The audience begins to know, like, and trust you. Source: Content Marketing Institute While the quote above from Joe Pulizzi references businesses, the lesson of loving your audience certainly applies to nonprofits as well. Everything should begin and end with your audience. You have to know and love the audience your event represents. Find an audience.

How to Serve Two Audiences with Your Nonprofit Website

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Q: Our website has two target audiences, donors and researchers. How can we appeal to two extremely diverse audiences with the same website? For each distinct audience type, add a tailored landing page to introduce, welcome those people, and guide them to the things that they are likely to need. How should you figure out what parts of your website are most useful to which audience?

How to Connect with Your Target Audiences – Get to Know Them!

Getting Attention

Nothing’s more vital to the success of your organization’s marketing than knowing your target audiences. Connecting with your audiences is one of the focal points of our limited-enrollment seminar and as we were discussing this topic, we decided to record our conversation.

Growing Your List Audience with EmailNow

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With EmailNow's audience features, you'll organize your recipients into groups, or segment them dynamically by location, demographics and more. You'll have a full menu of standard database fields to choose from (like name, email, city, state and others), and an easy, inexpensive way to add additional fields unique to your organization, audience or campaign. Add our permission tools and advice, and we'll make sure you're managing and building your audience the right way.

Where is your target audience spending money?

Wild Woman Fundraising

How much do people spend in your region and on what? Can you compare and contrast regions? This is not only a way to see what people’s disposable income is, but a way to sense how money could be redirected to your nonprofit.

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Strategic Communications Planning for Nonprofits—Step Three: Audience research and messages

ImpactMax

Now that you know who your key audiences are and what you want them to do—it’s time to take a closer look at what kind of experiences and communications motivate them. The internet is a wonderland of free, DIY audience research tools. Flickr/3fold.

Audience Research: Where to Find Polls and Survey Data

Kivi's Nonprofit Communications Blog

You’ve accepted that “the general public” is not a target audience. Check these sources for free data you can use to better understand your target audiences. Cooperative Extension’s Water Outreach Target Audience Database for research compiled to help water scientists and managers reach their target audiences. What are some of your favorite free resources for polls and surveys so you can learn more about your target audiences?

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4 Steps To Know Your Audience

Sea Change Strategies

The irony is not lost that I’m leading this post about audience with a story about my own self-involvement). Because we are not our audiences. This morning we presented the results of an audience survey we conducted for a client. We are not are audiences. A Secret.

Target Audience: A Lesson from Politics

Mission Minded

Because perhaps more than anyone, politicians know their audience. And, just like our nonprofit branding clients, knowing your audience is the first step in creating the brand, […]. It’s election season. While you might get tired of the constant commercials, news clips, and solicitations, we have to give a nod to the candidates and their campaigns.

How to Use Facebook for Audience Research & Crisis Communications (Case Study)

Getting Attention

audience research) had caught my eye earlier last week: What better way to hone your social media presence than asking your community? Social Media Audience Research Crisis Communications facebook Nonprofit Communications nonprofit marketing Planned ParenthoodPlanned Parenthood faced a communications crisis last week when a clinic manager was videotaped covertly by actors working for an anti-abortion group , while she giving advice on getting medical care for under-age prostitutes.

Nonprofits: Become a personal “content” shopper for your audiences

ImpactMax

Content curation is filtering, selecting, and/or remixing and reorganizing online content, typically to meet the needs and interests of particular audiences. If you want to get more intentional about curation, first become your key audience. flickr/Somewhat Frank.

Assessing Your Audience for 2013

The Agitator

As you reflect on your ‘market’ for the coming year, perhaps you should be careful about overestimating. I know your donors are attentive to the big picture, well-informed, and serious-minded.

Earning Audience

Mission Paradox Blog

Ebert has the sort of audience most people dream off.  That's the sort of audience most of us in the arts would kill for. The kicker, of course, is that sort of audience has to be earned. All of us, in the arts, ultimately get the audience we earn. Ebert earned his audience by writing his ass off and demonstrating his passion and knowledge for movies on TV. If your audience is apathetic, not willing to take a chance, etc.

Training Your Audience

Mission Paradox Blog

But by offering a mass discount, the restaurant owner ended up attracting an audience that has a different sort of training. By your actions you can train your audience to be generous (with you and with each other) or you can turn them into bargain hunters.    That's a particularly important thing for the arts to remember because we aren't designed to win a "get the most for the least" battle with our audience

#COMMUNICATION: Is Your Nonprofit Staff Conversing With Both Audience & Each Other?

Non Profit Marketing 360

To inspire a desired action from constituents or customers, Michael Brito encourages organizations to practice ‘ reciprocal altruism ‘: “We must stop referring to customers as target audience, segments or page views; and consider that they are real people, with real emotions.

#COMMUNICATION: Is Your Nonprofit Staff Conversing With Both Audience & Each Other?

Non Profit Marketing 360

To inspire a desired action from constituents or customers, Michael Brito encourages organizations to practice ‘ reciprocal altruism ‘: “We must stop referring to customers as target audience, segments or page views; and consider that they are real people, with real emotions.

Is Your Personal Brand Attracting the Right Audience?

Diva Marketing Blog

you attract and build an audience. is your personal brand attracting the right audience? Is Your Personal Brand Attracting The Right Audience Presented At SouthWired14 from Diva Marketing (Blog). Are you attracting the right audiences?

Broken New Year's Resolutions -- A Lesson in Knowing Your Audience

Getting Attention

And focusing on desire may totally change how you target audiences for your message. By focusing on the desires that drove the staff, we realized there were two distinct segments among the target audience (the workers): one saw the change as an opportunity and the other saw it as a threat. When we began developing a message, we thought our audience would break down by profession – social workers, early childhood professionals, etc.

A case study in audience building and steel cages

Mission Paradox Blog

How can we build new audiences? I want to move the art forward but the current audience will not allow me. If only there was an example of an organization that has successfully built new audiences numerous times.  This audience was best defined as men between 16-30.

10 Fun Fundraising Ideas to Excite Any Audience

Fundraiser Ideas

One of the most effective ways to raise money for your cause or group is by organizing and hosting fundraising events that are designed to attract a crowd. The most successful fun fundraising ideas are those that engage and appeal to a large percentage of the community. By planning and presenting original and fun fundraising ideas, you can raise money and awareness for your organization in your local area. Here are ten of the best: Carnivals.

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How to Define Your Target Audience: Is Your Nonprofit a Match for Your Community?

Fundraising 123

Many nonprofits make the mistake of trying to get the people they want to reach to think exactly like them, when they really should focus on getting people to take action by understanding their audiences better.

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The Devil Knows Her Audience. Do You?

Marketing for Nonprofits

She knows her audience! Do you know your audience in a similar way? Tags: big thoughts audience This photos is by Vermin, Inc. In case you hadn't noticed (or in case things like this don't matter to you), it's Lent.

Job Opportunity: Audience Services Manager

Mission Paradox Blog

 So it's my duty to let you know that we are looking for an Audience Services Manager. In addition to my life as an arts marketing consultant/international spy, I'm also the Director of Marketing for one of the largest nonprofit theatres in Chicago.  Job description is here: [link]. If you decide to apply please let me know so that we can look for your resume.  And if you want to apply, do it quickly.  The hiring process will start in the next 7-10 days