INDUSTRY INSIGHTS YOUR PEERS ARE READING
In today’s #npcomm Showdown, let’s look at engaging your digital audience. But it seems like the rather old-school way of communicating with a savvy digital audience. In a number of ways their audience can join in on a dynamic digital conversation. MORE
The irony is not lost that I’m leading this post about audience with a story about my own self-involvement). Because we are not our audiences. This morning we presented the results of an audience survey we conducted for a client. We are not are audiences. A Secret. MORE
Focusing on Your REAL Target Audience from Kivi Leroux Miller on Vimeo. Nancy Schwartz and I talked this morning about how nonprofits need to stop trying to reach out to the mythical “general public&# and instead focus on the specific groups of people who matter most to your success. MORE
To inspire a desired action from constituents or customers, Michael Brito encourages organizations to practice ‘ reciprocal altruism ‘: “We must stop referring to customers as target audience, segments or page views; and consider that they are real people, with real emotions. MORE
Content curation is filtering, selecting, and/or remixing and reorganizing online content, typically to meet the needs and interests of particular audiences. If you want to get more intentional about curation, first become your key audience. flickr/Somewhat Frank. MORE
audience research) had caught my eye earlier last week: What better way to hone your social media presence than asking your community? Social Media Audience Research Crisis Communications facebook Nonprofit Communications nonprofit marketing Planned ParenthoodPlanned Parenthood faced a communications crisis last week when a clinic manager was videotaped covertly by actors working for an anti-abortion group , while she giving advice on getting medical care for under-age prostitutes. MORE
During the segment on getting to know your target audiences, D.D. segment) her target audiences into three distinct groups that use the park: Families with young children. Audience Research D. MORE
you attract and build an audience. is your personal brand attracting the right audience? Is Your Personal Brand Attracting The Right Audience Presented At SouthWired14 from Diva Marketing (Blog). Are you attracting the right audiences? MORE
My recommendation —The only strategic (and sane) response here is to make knowing your audiences (now and on an ongoing basis) an absolute priority. MORE
Many nonprofits make the mistake of trying to get the people they want to reach to think exactly like them, when they really should focus on getting people to take action by understanding their audiences better. MORE
You’ve accepted that “the general public” is not a target audience. Check these sources for free data you can use to better understand your target audiences. Cooperative Extension’s Water Outreach Target Audience Database for research compiled to help water scientists and managers reach their target audiences. What are some of your favorite free resources for polls and surveys so you can learn more about your target audiences? MORE
One of the most effective ways to raise money for your cause or group is by organizing and hosting fundraising events that are designed to attract a crowd. The most successful fun fundraising ideas are those that engage and appeal to a large percentage of the community. By planning and presenting original and fun fundraising ideas, you can raise money and awareness for your organization in your local area. Here are ten of the best: Carnivals. MORE
Nothing’s more vital to the success of your organization’s marketing than knowing your target audiences. Connecting with your audiences is one of the focal points of our limited-enrollment seminar and as we were discussing this topic, we decided to record our conversation. MORE
To maximize an organization’s effectiveness in terms of marketing goal attainment, an overall audience (or “market” in the private sector) should always be segmented into groups of clients with common attributes (segments) and then prioritized accordingly (target audience). MORE
What I mean is that focusing on Millennials as an audience is misguided. So, in summary: Demographics are pretty much garbage for creating audiences. I’ve been reading The Agitator for years (part of why it’s been such a pleasure to write for this august blog). MORE
Successful businesses have been doing it for hundreds of years – building an audience by delivering value. The audience begins to know, like, and trust you. Source: Content Marketing Institute While the quote above from Joe Pulizzi references businesses, the lesson of loving your audience certainly applies to nonprofits as well. Everything should begin and end with your audience. You have to know and love the audience your event represents. Find an audience. MORE
How much do people spend in your region and on what? Can you compare and contrast regions? This is not only a way to see what people’s disposable income is, but a way to sense how money could be redirected to your nonprofit. MORE
With EmailNow's audience features, you'll organize your recipients into groups, or segment them dynamically by location, demographics and more. You'll have a full menu of standard database fields to choose from (like name, email, city, state and others), and an easy, inexpensive way to add additional fields unique to your organization, audience or campaign. Add our permission tools and advice, and we'll make sure you're managing and building your audience the right way. MORE
2 The People Formerly Known as the Audience or PFKATA (Jay Rosen’s term) turn what we say into a social object. that process, PFKATA earns an audience of its own, leading to another shared experience. MORE
Because perhaps more than anyone, politicians know their audience. And, just like our nonprofit branding clients, knowing your audience is the first step in creating the brand, […]. It’s election season. While you might get tired of the constant commercials, news clips, and solicitations, we have to give a nod to the candidates and their campaigns. MORE
Ebert has the sort of audience most people dream off. That's the sort of audience most of us in the arts would kill for. The kicker, of course, is that sort of audience has to be earned. All of us, in the arts, ultimately get the audience we earn. Ebert earned his audience by writing his ass off and demonstrating his passion and knowledge for movies on TV. If your audience is apathetic, not willing to take a chance, etc. MORE
Who is your audience? What does your audience like? Now that you’ve gotten to know your audience, think about what they would like. Each time you write an appeal letter, thank you letter, newsletter article, etc, keep your donor/audience in mind. MORE
Putting aside for a moment whether we should call them “target audiences&# or not, it’s always good to remember that, as a nonprofit communicator or fundraiser, you are very rarely the kind of person that you are trying to communicate with. Now, there are several others on the board who are not members of this target audience, primarily white men and women of various ages, most significantly older. MORE
So back to her question: How she can get this uncooperative if not downright hostile audience to listen? What suggestions do you have for reaching an audience that doesn’t want to listen when it’s your job to do the talking? MORE
Learn more: Create personas to bridge the gap with your target audiences. Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. Put your audience first. MORE
And focusing on desire may totally change how you target audiences for your message. By focusing on the desires that drove the staff, we realized there were two distinct segments among the target audience (the workers): one saw the change as an opportunity and the other saw it as a threat. When we began developing a message, we thought our audience would break down by profession – social workers, early childhood professionals, etc. MORE
Audience. Or you may just get a snarky blog post written about you by someone you spammed… The post Know Your Audience – A Lesson from the Ridiculous Pitches I Receive Daily appeared first on Kivi's Nonprofit Communications Blog. MORE
So you made an audience persona. Audience personas can help your team create content for a more specific group of supporters than “the general public.” First, take your audience persona, and ask yourself – or your team in your next brainstorming session – what are our supporters’ goals? MORE
How to identify search engine keywords used by your audience in 60 seconds. Advice Learn in 60 Seconds Marketing Videos audience research google insights for search Marketing Research quit smoking search Search Engine Optimization SEO SERP MORE
I’ve advised you to piggyback your nonprofit content on headlines and notable days to catch your target audiences in their open-minded moments. The contest is all about AARP, not about its audiences — the cardinal communications sin. MORE
When I look at how many of us use the term 'audience,' I conjure an image of a passive, shiftless , group who are waiting to be persuaded (about something), entertained (by something), engaged (with something) or encouraged (to do something). The details of the answers to these questions lie in our ability to communicate and empathize (NOT sympathize) with people formerly known as the audience. Tags: Audience Insights Social Activism & Engagement socialShifting MORE
Content Marketing Guest Bloggers Marketing Team Messages and Tag Lines Nonprofit Communications Nonprofit Marketing Strategy audience personas We''ve Moved! Update your Reader Now. MORE
In their day, legendary journalists like Ben Bradlee of The Washington Post essentially defined the day’s news for their audiences. But today it’s a different story—Increasingly, audience interests shape journalists’ decisions on what’s news. MORE
To inspire a desired action from constituents or customers, Michael Brito encourages organizations to practice ‘ reciprocal altruism ‘: “We must stop referring to customers as target audience, segments or page views; and consider that they are real people, with real emotions. MORE
That clarity is all-important as you move on to the next step in strategic communications planning—determining your key audiences. Many nonprofits give this step short shrift, believing it’s obvious to everyone who those audiences are. MORE
Here’s exactly what you’ve been asking for : my hands-on, limited-enrollment program designed to guide you step by step to craft messages that connect quickly and strongly with your target audiences and spur them to action, the Tagline Focus Project ( TFP ). MORE
Well, let’s just say that the foundations clearly have two very different yet well-established target audiences. The foundation invites the audience to understand complex worldly problems by using tools like videos for people to tell their own empo wering stories. MORE
Back in January, I argued that generations were a flawed construct and demographics a poor way to segment. In particular, the Millennial mythos seemed a mix of wishful thinking and harrumphing from previous generations. MORE
Now that you know who your key audiences are and what you want them to do—it’s time to take a closer look at what kind of experiences and communications motivate them. The internet is a wonderland of free, DIY audience research tools. Flickr/3fold. MORE
I once heard Elizabeth Gilbert speak, and she said a key to her work is writing is to an audience of one—whom she knows. It’s a great trick for avoiding the dreaded audience of “the general public&# and the lifeless, writing-by-committee messaging that will result. MORE
As you reflect on your ‘market’ for the coming year, perhaps you should be careful about overestimating. I know your donors are attentive to the big picture, well-informed, and serious-minded. MORE
But by offering a mass discount, the restaurant owner ended up attracting an audience that has a different sort of training. By your actions you can train your audience to be generous (with you and with each other) or you can turn them into bargain hunters. That's a particularly important thing for the arts to remember because we aren't designed to win a "get the most for the least" battle with our audience. MORE
I’ve advised you to piggyback your nonprofit content on headlines and notable days to catch your target audiences in their open-minded moments. The contest is all about AARP, not about its audiences — the cardinal communications sin. MORE
Q: Our website has two target audiences, donors and researchers. How can we appeal to two extremely diverse audiences with the same website? For each distinct audience type, add a tailored landing page to introduce, welcome those people, and guide them to the things that they are likely to need. How should you figure out what parts of your website are most useful to which audience? MORE
Audience Related Topics 
Kivi's Nonprofit Communications Blog
NOVEMBER 6, 2018
So you made an audience persona. Audience personas can help your team create content for a more specific group of supporters than “the general public.” First, take your audience persona, and ask yourself – or your team in your next brainstorming session – what are our supporters’ goals?
Getting Attention
JANUARY 6, 2016
Learn more: Create personas to bridge the gap with your target audiences. Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. Put your audience first.
Kivi's Nonprofit Communications Blog
MAY 2, 2013
Content Marketing Guest Bloggers Marketing Team Messages and Tag Lines Nonprofit Communications Nonprofit Marketing Strategy audience personas We''ve Moved! Update your Reader Now.
Public Sector Marketing 2.0
NOVEMBER 17, 2011
To maximize an organization’s effectiveness in terms of marketing goal attainment, an overall audience (or “market” in the private sector) should always be segmented into groups of clients with common attributes (segments) and then prioritized accordingly (target audience).
Getting Attention
JULY 27, 2016
In their day, legendary journalists like Ben Bradlee of The Washington Post essentially defined the day’s news for their audiences. But today it’s a different story—Increasingly, audience interests shape journalists’ decisions on what’s news.
Getting Attention
JUNE 23, 2011
During the segment on getting to know your target audiences, D.D. segment) her target audiences into three distinct groups that use the park: Families with young children. Audience Research D.
Ann Green
MARCH 29, 2017
Who is your audience? What does your audience like? Now that you’ve gotten to know your audience, think about what they would like. Each time you write an appeal letter, thank you letter, newsletter article, etc, keep your donor/audience in mind.
Kivi's Nonprofit Communications Blog
JULY 20, 2016
In today’s #npcomm Showdown, let’s look at engaging your digital audience. But it seems like the rather old-school way of communicating with a savvy digital audience. In a number of ways their audience can join in on a dynamic digital conversation.
Getting Attention
JULY 26, 2011
I’ve advised you to piggyback your nonprofit content on headlines and notable days to catch your target audiences in their open-minded moments. The contest is all about AARP, not about its audiences — the cardinal communications sin.
Getting Attention
JUNE 13, 2012
Here’s exactly what you’ve been asking for : my hands-on, limited-enrollment program designed to guide you step by step to craft messages that connect quickly and strongly with your target audiences and spur them to action, the Tagline Focus Project ( TFP ).
Getting Attention
AUGUST 15, 2013
My recommendation —The only strategic (and sane) response here is to make knowing your audiences (now and on an ongoing basis) an absolute priority.
Kivi's Nonprofit Communications Blog
NOVEMBER 27, 2017
Audience. Or you may just get a snarky blog post written about you by someone you spammed… The post Know Your Audience – A Lesson from the Ridiculous Pitches I Receive Daily appeared first on Kivi's Nonprofit Communications Blog.
Getting Attention
JULY 26, 2011
I’ve advised you to piggyback your nonprofit content on headlines and notable days to catch your target audiences in their open-minded moments. The contest is all about AARP, not about its audiences — the cardinal communications sin.
The Agitator
JANUARY 25, 2018
What I mean is that focusing on Millennials as an audience is misguided. So, in summary: Demographics are pretty much garbage for creating audiences. I’ve been reading The Agitator for years (part of why it’s been such a pleasure to write for this august blog).
Kivi's Nonprofit Communications Blog
FEBRUARY 3, 2011
So back to her question: How she can get this uncooperative if not downright hostile audience to listen? What suggestions do you have for reaching an audience that doesn’t want to listen when it’s your job to do the talking?
Public Sector Marketing 2.0
APRIL 25, 2011
How to identify search engine keywords used by your audience in 60 seconds. Advice Learn in 60 Seconds Marketing Videos audience research google insights for search Marketing Research quit smoking search Search Engine Optimization SEO SERP
Kivi's Nonprofit Communications Blog
AUGUST 17, 2016
Well, let’s just say that the foundations clearly have two very different yet well-established target audiences. The foundation invites the audience to understand complex worldly problems by using tools like videos for people to tell their own empo wering stories.
Kivi's Nonprofit Communications Blog
SEPTEMBER 28, 2010
Focusing on Your REAL Target Audience from Kivi Leroux Miller on Vimeo. Nancy Schwartz and I talked this morning about how nonprofits need to stop trying to reach out to the mythical “general public&# and instead focus on the specific groups of people who matter most to your success.
Kivi's Nonprofit Communications Blog
MARCH 5, 2012
You’ve accepted that “the general public” is not a target audience. Check these sources for free data you can use to better understand your target audiences. Cooperative Extension’s Water Outreach Target Audience Database for research compiled to help water scientists and managers reach their target audiences. What are some of your favorite free resources for polls and surveys so you can learn more about your target audiences?
The Agitator
JUNE 14, 2018
Back in January, I argued that generations were a flawed construct and demographics a poor way to segment. In particular, the Millennial mythos seemed a mix of wishful thinking and harrumphing from previous generations.
Nonprofit Marketing Blog
JANUARY 9, 2012
2 The People Formerly Known as the Audience or PFKATA (Jay Rosen’s term) turn what we say into a social object. that process, PFKATA earns an audience of its own, leading to another shared experience.
Fundraising 123
JULY 31, 2012
Q: Our website has two target audiences, donors and researchers. How can we appeal to two extremely diverse audiences with the same website? For each distinct audience type, add a tailored landing page to introduce, welcome those people, and guide them to the things that they are likely to need. How should you figure out what parts of your website are most useful to which audience?
ImpactMax
JANUARY 14, 2010
That clarity is all-important as you move on to the next step in strategic communications planning—determining your key audiences. Many nonprofits give this step short shrift, believing it’s obvious to everyone who those audiences are.
ImpactMax
AUGUST 25, 2010
Content curation is filtering, selecting, and/or remixing and reorganizing online content, typically to meet the needs and interests of particular audiences. If you want to get more intentional about curation, first become your key audience. flickr/Somewhat Frank.
ImpactMax
FEBRUARY 21, 2010
Now that you know who your key audiences are and what you want them to do—it’s time to take a closer look at what kind of experiences and communications motivate them. The internet is a wonderland of free, DIY audience research tools. Flickr/3fold.
Selfish Giving
DECEMBER 16, 2017
Successful businesses have been doing it for hundreds of years – building an audience by delivering value. The audience begins to know, like, and trust you. Source: Content Marketing Institute While the quote above from Joe Pulizzi references businesses, the lesson of loving your audience certainly applies to nonprofits as well. Everything should begin and end with your audience. You have to know and love the audience your event represents. Find an audience.
Getting Attention
SEPTEMBER 30, 2010
Nothing’s more vital to the success of your organization’s marketing than knowing your target audiences. Connecting with your audiences is one of the focal points of our limited-enrollment seminar and as we were discussing this topic, we decided to record our conversation.
Getting Attention
FEBRUARY 7, 2011
audience research) had caught my eye earlier last week: What better way to hone your social media presence than asking your community? Social Media Audience Research Crisis Communications facebook Nonprofit Communications nonprofit marketing Planned ParenthoodPlanned Parenthood faced a communications crisis last week when a clinic manager was videotaped covertly by actors working for an anti-abortion group , while she giving advice on getting medical care for under-age prostitutes.
Sea Change Strategies
FEBRUARY 13, 2013
The irony is not lost that I’m leading this post about audience with a story about my own self-involvement). Because we are not our audiences. This morning we presented the results of an audience survey we conducted for a client. We are not are audiences. A Secret.
Fundraising 123
MAY 2, 2011
With EmailNow's audience features, you'll organize your recipients into groups, or segment them dynamically by location, demographics and more. You'll have a full menu of standard database fields to choose from (like name, email, city, state and others), and an easy, inexpensive way to add additional fields unique to your organization, audience or campaign. Add our permission tools and advice, and we'll make sure you're managing and building your audience the right way.
The Agitator
JANUARY 2, 2013
As you reflect on your ‘market’ for the coming year, perhaps you should be careful about overestimating. I know your donors are attentive to the big picture, well-informed, and serious-minded.
Mission Minded
JANUARY 15, 2016
Because perhaps more than anyone, politicians know their audience. And, just like our nonprofit branding clients, knowing your audience is the first step in creating the brand, […]. It’s election season. While you might get tired of the constant commercials, news clips, and solicitations, we have to give a nod to the candidates and their campaigns.
Non Profit Marketing 360
OCTOBER 17, 2012
To inspire a desired action from constituents or customers, Michael Brito encourages organizations to practice ‘ reciprocal altruism ‘: “We must stop referring to customers as target audience, segments or page views; and consider that they are real people, with real emotions.
Wild Woman Fundraising
FEBRUARY 16, 2010
How much do people spend in your region and on what? Can you compare and contrast regions? This is not only a way to see what people’s disposable income is, but a way to sense how money could be redirected to your nonprofit.
Fundraiser Ideas
AUGUST 15, 2011
One of the most effective ways to raise money for your cause or group is by organizing and hosting fundraising events that are designed to attract a crowd. The most successful fun fundraising ideas are those that engage and appeal to a large percentage of the community. By planning and presenting original and fun fundraising ideas, you can raise money and awareness for your organization in your local area. Here are ten of the best: Carnivals.
Social Marketing and Social Change
SEPTEMBER 16, 2009
When I look at how many of us use the term 'audience,' I conjure an image of a passive, shiftless , group who are waiting to be persuaded (about something), entertained (by something), engaged (with something) or encouraged (to do something). The details of the answers to these questions lie in our ability to communicate and empathize (NOT sympathize) with people formerly known as the audience. Tags: Audience Insights Social Activism & Engagement socialShifting
Non Profit Marketing 360
OCTOBER 17, 2012
To inspire a desired action from constituents or customers, Michael Brito encourages organizations to practice ‘ reciprocal altruism ‘: “We must stop referring to customers as target audience, segments or page views; and consider that they are real people, with real emotions.
Diva Marketing Blog
OCTOBER 8, 2014
you attract and build an audience. is your personal brand attracting the right audience? Is Your Personal Brand Attracting The Right Audience Presented At SouthWired14 from Diva Marketing (Blog). Are you attracting the right audiences?
Mission Paradox Blog
AUGUST 17, 2010
But by offering a mass discount, the restaurant owner ended up attracting an audience that has a different sort of training. By your actions you can train your audience to be generous (with you and with each other) or you can turn them into bargain hunters. That's a particularly important thing for the arts to remember because we aren't designed to win a "get the most for the least" battle with our audience.
Getting Attention
MARCH 25, 2010
And focusing on desire may totally change how you target audiences for your message. By focusing on the desires that drove the staff, we realized there were two distinct segments among the target audience (the workers): one saw the change as an opportunity and the other saw it as a threat. When we began developing a message, we thought our audience would break down by profession – social workers, early childhood professionals, etc.
Fundraising 123
JUNE 22, 2010
Many nonprofits make the mistake of trying to get the people they want to reach to think exactly like them, when they really should focus on getting people to take action by understanding their audiences better.
Nonprofit Marketing Blog
AUGUST 10, 2011
I once heard Elizabeth Gilbert speak, and she said a key to her work is writing is to an audience of one—whom she knows. It’s a great trick for avoiding the dreaded audience of “the general public&# and the lifeless, writing-by-committee messaging that will result.
Mission Paradox Blog
NOVEMBER 13, 2009
Ebert has the sort of audience most people dream off. That's the sort of audience most of us in the arts would kill for. The kicker, of course, is that sort of audience has to be earned. All of us, in the arts, ultimately get the audience we earn. Ebert earned his audience by writing his ass off and demonstrating his passion and knowledge for movies on TV. If your audience is apathetic, not willing to take a chance, etc.
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