Use Audience Personas to Connect & Convert (Case Study)

Getting Attention

Learn more: Create personas to bridge the gap with your target audiences. Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. Put your audience first.

Work Our Audience-Driven News Climate

Getting Attention

In their day, legendary journalists like Ben Bradlee of The Washington Post essentially defined the day’s news for their audiences. But today it’s a different story—Increasingly, audience interests shape journalists’ decisions on what’s news.

Trending Sources

How NPR and PBS Engage Digital Audiences (An #npcomm Showdown)

Kivi's Nonprofit Communications Blog

In today’s #npcomm Showdown, let’s look at engaging your digital audience. But it seems like the rather old-school way of communicating with a savvy digital audience. In a number of ways their audience can join in on a dynamic digital conversation.

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Think You Know Your Audience? Yeah, So Did I

Kivi's Nonprofit Communications Blog

Content Marketing Guest Bloggers Marketing Team Messages and Tag Lines Nonprofit Communications Nonprofit Marketing Strategy audience personas We''ve Moved! Update your Reader Now.

Yes to Multichannel BUT Mix Depends on Audience

Getting Attention

My recommendation —The only strategic (and sane) response here is to make knowing your audiences (now and on an ongoing basis) an absolute priority.

When Your Audience Won’t Listen

Kivi's Nonprofit Communications Blog

So back to her question: How she can get this uncooperative if not downright hostile audience to listen? What suggestions do you have for reaching an audience that doesn’t want to listen when it’s your job to do the talking?

Carter Center versus Clinton Foundation. A Tale of Two Audiences (An #npcomm Showdown)

Kivi's Nonprofit Communications Blog

Well, let’s just say that the foundations clearly have two very different yet well-established target audiences. The foundation invites the audience to understand complex worldly problems by using tools like videos for people to tell their own empo wering stories.

Know Your Target Audiences for Nonprofit Marketing Success (Case Study)

Getting Attention

During the segment on getting to know your target audiences, D.D. segment) her target audiences into three distinct groups that use the park: Families with young children. Audience Research D.

Identify search engine keywords used by your target audience in 60 seconds

Public Sector Marketing 2.0

How to identify search engine keywords used by your audience in 60 seconds. Advice Learn in 60 Seconds Marketing Videos audience research google insights for search Marketing Research quit smoking search Search Engine Optimization SEO SERP

Audience Research: Where to Find Polls and Survey Data

Kivi's Nonprofit Communications Blog

You’ve accepted that “the general public” is not a target audience. Check these sources for free data you can use to better understand your target audiences. Cooperative Extension’s Water Outreach Target Audience Database for research compiled to help water scientists and managers reach their target audiences. What are some of your favorite free resources for polls and surveys so you can learn more about your target audiences?

Is Your Personal Brand Attracting the Right Audience?

Diva Marketing Blog

you attract and build an audience. is your personal brand attracting the right audience? Is Your Personal Brand Attracting The Right Audience Presented At SouthWired14 from Diva Marketing (Blog). Are you attracting the right audiences?

How to Use Facebook for Audience Research & Crisis Communications (Case Study)

Getting Attention

audience research) had caught my eye earlier last week: What better way to hone your social media presence than asking your community? Social Media Audience Research Crisis Communications facebook Nonprofit Communications nonprofit marketing Planned ParenthoodPlanned Parenthood faced a communications crisis last week when a clinic manager was videotaped covertly by actors working for an anti-abortion group , while she giving advice on getting medical care for under-age prostitutes.

Connect More Strongly w/Your Audiences, in Just 8 Weeks

Getting Attention

Here’s exactly what you’ve been asking for : my hands-on, limited-enrollment program designed to guide you step by step to craft messages that connect quickly and strongly with your target audiences and spur them to action, the Tagline Focus Project ( TFP ).

Target Audience: A Lesson from Politics

Mission Minded

Because perhaps more than anyone, politicians know their audience. And, just like our nonprofit branding clients, knowing your audience is the first step in creating the brand, […]. It’s election season. While you might get tired of the constant commercials, news clips, and solicitations, we have to give a nod to the candidates and their campaigns.

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Write to a person, not an audience

Nonprofit Marketing Blog

I once heard Elizabeth Gilbert speak, and she said a key to her work is writing is to an audience of one—whom she knows. It’s a great trick for avoiding the dreaded audience of “the general public&# and the lifeless, writing-by-committee messaging that will result.

4 Easy Ways to Get Closer & Boost Action

Getting Attention

Begin by identifying your target audiences and prioritize segments of each that share wants, needs and preferences. When you do, I promise you’ll know, and connect with, your audiences better than ever before.

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Your Audience Isn’t Everyone

Ann Green

Who is your audience? What does your audience like? Now that you’ve gotten to know your audience, think about what they would like. Each time you write an appeal letter, thank you letter, newsletter article, etc, keep your donor/audience in mind.

Assessing Your Audience for 2013

The Agitator

As you reflect on your ‘market’ for the coming year, perhaps you should be careful about overestimating. I know your donors are attentive to the big picture, well-informed, and serious-minded.

The great power of making your audience part of your story

Nonprofit Marketing Blog

One of the best ways to make this connection visible and powerful is to include your audience in your story. People crave connection. And when you ask someone to support your cause, you are inviting one of the deepest connections possible.

How to Serve Two Audiences with Your Nonprofit Website

Fundraising 123

Q: Our website has two target audiences, donors and researchers. How can we appeal to two extremely diverse audiences with the same website? For each distinct audience type, add a tailored landing page to introduce, welcome those people, and guide them to the things that they are likely to need. How should you figure out what parts of your website are most useful to which audience?

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Surprise: Shortcut to Messages that Connect

Getting Attention

When your audiences’ recognize this gap (it has to happen in a flash), it piques their curiosity and interest, drawing them in. But the corrections officer was not among AVP’s target audiences, so that’s okay.

How to research your audience if you have no budget for consultants

Nonprofit Marketing Blog

He says: Can you point us toward some resources for understanding our audiences’ mindsets? We and our colleagues can use all interactions with our audiences to gain insights. We can also gain important insights by simply observing our audiences. I worked on a project where policymakers were a key audience; I wangled an invitation to a health-policy forum and heard them discuss their priorities firsthand. Go wherever your audience congregates.

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Empathy Map Your Way to Relevant Messages

Getting Attention

Connecting with your audience is harder than ever. Prioritize the top three within each of your broader audiences groups. So three target audiences, and a max of three segments for each—that’s all any of us can engage.

Marketing Your Cause to Millennials—What Works

Getting Attention

Audience Research audience insights generation Y millennials Nonprofit Communications nonprofit marketing relevance rulesGuest blogger, Chapin Cole is a proud Millennial who works in nonprofit development in the California Bay Area.

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3 things you must know about how your audience is using technology

Nonprofit Marketing Blog

Today I call your attention to a fantastic presentation by Google via SocialFish. It shows how consumers seamlessly shift among devices throughout the day - which is critical for those of us in nonprofit marketing and fundraising to understand. It is well worth your time and attention, so I’m including it in this post. Don’t have time to flip through the whole deck below? You can also find it here ). Then here are three critical take-aways for nonprofits, in my opinion: 1.

Alert! Missing Middle Donors

Getting Attention

Fundraising: Innovations & Research Audience Research donor fundraising Missing Middle nonprofit marketing sea change strategies segmentation targets Try this fundraising mash-up to close the giving gap you might not know you have!

A case study in audience building and steel cages

Mission Paradox Blog

How can we build new audiences? I want to move the art forward but the current audience will not allow me. If only there was an example of an organization that has successfully built new audiences numerous times.  This audience was best defined as men between 16-30.

10 Fun Fundraising Ideas to Excite Any Audience

Fundraiser Ideas

One of the most effective ways to raise money for your cause or group is by organizing and hosting fundraising events that are designed to attract a crowd. The most successful fun fundraising ideas are those that engage and appeal to a large percentage of the community. By planning and presenting original and fun fundraising ideas, you can raise money and awareness for your organization in your local area. Here are ten of the best: Carnivals.

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Growing Your List Audience with EmailNow

Fundraising 123

With EmailNow's audience features, you'll organize your recipients into groups, or segment them dynamically by location, demographics and more. You'll have a full menu of standard database fields to choose from (like name, email, city, state and others), and an easy, inexpensive way to add additional fields unique to your organization, audience or campaign. Add our permission tools and advice, and we'll make sure you're managing and building your audience the right way.

I Won’t Support My Grandma’s Nonprofit

Getting Attention

Audience Research audience insights generation Y millennials Nonprofit Communications nonprofit marketing relevance rules Guest blogger, Chapin Cole is a proud Millennial who works in nonprofit development in the California Bay Area.

4-Step Escape from Groundhog Day Marketing

Getting Attention

Keep the focus on your audiences and results. Branding and Messages #groundhogday Audience Research connection message development messaging nonprofit communications jobs nonprofit marketingvia GIPHY. Punxsutawney Phil predicted an early spring this morning, and I’m thrilled we’re not going to get stuck in the snow. In fact, it’s melting fast in the 50-degree sun right outside my New Jersey window. Your marketing doesn’t have to stay stuck either.

Your audience: They love to talk, and they have a lot to say

Nonprofit Marketing Blog

Which means they aren’t really an audience at all! That’s the conclusion of this infographic from Mashable about Americans and our use of social media. That’s why it’s so important to make your constituents feel like participants—seen, heard and engaged

Drive Action: Bring Me Up to Date (Case Study)

Getting Attention

Branding and Messages Audience Research GlobalGiving messaging nonprofit communications jobs nonprofit marketing relevance rules

Big Pressure for Big Data? Here’s What to Do

Getting Attention

Right-Things Right-Now Marketing Audience Research big data crm Nonprofit Communications nonprofit marketing

Make It Easy to Spread the Word (Case Study)

Getting Attention

Strategy Aaron Bramley audience development Lights.Camera.Help. Your supporters and partners are one of the most productive marketing channels you have, and one of the least expensive.

Get into Conversation: That’s Matterness

Getting Attention

Relationship Building Allison Fine Audience Research Matterness message development Nonprofit Communications nonprofit marketing

When your audience thinks it’s superhuman

Nonprofit Marketing Blog

One of the biggest barriers to getting people to take a protective action is their own sense of invulnerability. While people may perceive a risk, they don’t think they’ll ever be a victim. They are Superman and Wonder Woman. Others are stupid to text and drive, but they can handle it. Disability insurance? Eh, probably not needed. Bicycle helmets? Important for everyone else!

Danger Ahead—Piggybacking on Tragedy

Getting Attention

Take a look at these campaigns that piggyback on Valentine’s Day and Earth Day , powerful examples of organizations that link their work to their audiences’ open-minded moments.

Work Your Small (Case Study: Meals on Wheels)

Getting Attention

Here’s my top takeaway from my first three months on the job at Meals on Wheels of Central Maryland: Smaller, more nimble nonprofits like ours typically know their audiences better—so are far more connected with them—than large, complex organizations ever can be. . I am working hard to develop a low-budget marketing program that engages each audience segment. Guest blogger Guy Arceneaux is Director of Marketing and Communications for Meals on Wheels of Central Maryland. .

I Won’t Support My Grandma’s Nonprofit

Getting Attention

Audience Research audience insights generation Y millennials Nonprofit Communications nonprofit marketing relevance rules Guest blogger, Chapin Cole is a proud Millennial who works in nonprofit development in the California Bay Area.