So You Made an Audience Persona. Now What?

Kivi's Nonprofit Communications Blog

So you made an audience persona. Audience personas can help your team create content for a more specific group of supporters than “the general public.” First, take your audience persona, and ask yourself – or your team in your next brainstorming session – what are our supporters’ goals?

Use Audience Personas to Connect & Convert (Case Study)

Getting Attention

Learn more: Create personas to bridge the gap with your target audiences. Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. Put your audience first.

Think You Know Your Audience? Yeah, So Did I

Kivi's Nonprofit Communications Blog

Content Marketing Guest Bloggers Marketing Team Messages and Tag Lines Nonprofit Communications Nonprofit Marketing Strategy audience personas We''ve Moved! Update your Reader Now.

Segmenting Audiences for Social Media Engagement

Public Sector Marketing 2.0

To maximize an organization’s effectiveness in terms of marketing goal attainment, an overall audience (or “market” in the private sector) should always be segmented into groups of clients with common attributes (segments) and then prioritized accordingly (target audience).

Your Audience Isn’t Everyone

Ann Green

Who is your audience? What does your audience like? Now that you’ve gotten to know your audience, think about what they would like. Each time you write an appeal letter, thank you letter, newsletter article, etc, keep your donor/audience in mind.

Work Our Audience-Driven News Climate

Getting Attention

In their day, legendary journalists like Ben Bradlee of The Washington Post essentially defined the day’s news for their audiences. But today it’s a different story—Increasingly, audience interests shape journalists’ decisions on what’s news.

Know Your Target Audiences for Nonprofit Marketing Success (Case Study)

Getting Attention

During the segment on getting to know your target audiences, D.D. segment) her target audiences into three distinct groups that use the park: Families with young children. Audience Research D.

How NPR and PBS Engage Digital Audiences (An #npcomm Showdown)

Kivi's Nonprofit Communications Blog

In today’s #npcomm Showdown, let’s look at engaging your digital audience. But it seems like the rather old-school way of communicating with a savvy digital audience. In a number of ways their audience can join in on a dynamic digital conversation.

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100% Guaranteed: Messaging Disconnect Will Alienate Your Audiences

Getting Attention

I’ve advised you to piggyback your nonprofit content on headlines and notable days to catch your target audiences in their open-minded moments. The contest is all about AARP, not about its audiences — the cardinal communications sin.

Connect More Strongly w/Your Audiences, in Just 8 Weeks

Getting Attention

Here’s exactly what you’ve been asking for : my hands-on, limited-enrollment program designed to guide you step by step to craft messages that connect quickly and strongly with your target audiences and spur them to action, the Tagline Focus Project ( TFP ).

Yes to Multichannel BUT Mix Depends on Audience

Getting Attention

My recommendation —The only strategic (and sane) response here is to make knowing your audiences (now and on an ongoing basis) an absolute priority.

Know Your Audience – A Lesson from the Ridiculous Pitches I Receive Daily

Kivi's Nonprofit Communications Blog

Audience. Or you may just get a snarky blog post written about you by someone you spammed… The post Know Your Audience – A Lesson from the Ridiculous Pitches I Receive Daily appeared first on Kivi's Nonprofit Communications Blog.

100% Guaranteed: Messaging Disconnect Will Alienate Your Audiences

Getting Attention

I’ve advised you to piggyback your nonprofit content on headlines and notable days to catch your target audiences in their open-minded moments. The contest is all about AARP, not about its audiences — the cardinal communications sin.

Get Your Millennial Audience Off My Lawn

The Agitator

What I mean is that focusing on Millennials as an audience is misguided. So, in summary: Demographics are pretty much garbage for creating audiences. I’ve been reading The Agitator for years (part of why it’s been such a pleasure to write for this august blog).

When Your Audience Won’t Listen

Kivi's Nonprofit Communications Blog

So back to her question: How she can get this uncooperative if not downright hostile audience to listen? What suggestions do you have for reaching an audience that doesn’t want to listen when it’s your job to do the talking?

Identify search engine keywords used by your target audience in 60 seconds

Public Sector Marketing 2.0

How to identify search engine keywords used by your audience in 60 seconds. Advice Learn in 60 Seconds Marketing Videos audience research google insights for search Marketing Research quit smoking search Search Engine Optimization SEO SERP

Get Your Millennial Audience Off My Lawn, Part 2

The Agitator

Back in January, I argued that generations were a flawed construct and demographics a poor way to segment. In particular, the Millennial mythos seemed a mix of wishful thinking and harrumphing from previous generations.

Carter Center versus Clinton Foundation. A Tale of Two Audiences (An #npcomm Showdown)

Kivi's Nonprofit Communications Blog

Well, let’s just say that the foundations clearly have two very different yet well-established target audiences. The foundation invites the audience to understand complex worldly problems by using tools like videos for people to tell their own empo wering stories.

Connecting with Your REAL Target Audience

Kivi's Nonprofit Communications Blog

Focusing on Your REAL Target Audience from Kivi Leroux Miller on Vimeo. Nancy Schwartz and I talked this morning about how nonprofits need to stop trying to reach out to the mythical “general public&# and instead focus on the specific groups of people who matter most to your success.

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Audience Research: Where to Find Polls and Survey Data

Kivi's Nonprofit Communications Blog

You’ve accepted that “the general public” is not a target audience. Check these sources for free data you can use to better understand your target audiences. Cooperative Extension’s Water Outreach Target Audience Database for research compiled to help water scientists and managers reach their target audiences. What are some of your favorite free resources for polls and surveys so you can learn more about your target audiences?

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Your audience is an audience of audiences with audiences

Nonprofit Marketing Blog

2 The People Formerly Known as the Audience or PFKATA (Jay Rosen’s term) turn what we say into a social object. that process, PFKATA earns an audience of its own, leading to another shared experience.

How to Serve Two Audiences with Your Nonprofit Website

Fundraising 123

Q: Our website has two target audiences, donors and researchers. How can we appeal to two extremely diverse audiences with the same website? For each distinct audience type, add a tailored landing page to introduce, welcome those people, and guide them to the things that they are likely to need. How should you figure out what parts of your website are most useful to which audience?

DIY stratetgic communications planning for nonprofits: Step 2—Key Audiences

ImpactMax

That clarity is all-important as you move on to the next step in strategic communications planning—determining your key audiences. Many nonprofits give this step short shrift, believing it’s obvious to everyone who those audiences are.

Nonprofits: Become a personal “content” shopper for your audiences

ImpactMax

Content curation is filtering, selecting, and/or remixing and reorganizing online content, typically to meet the needs and interests of particular audiences. If you want to get more intentional about curation, first become your key audience. flickr/Somewhat Frank.

Strategic Communications Planning for Nonprofits—Step Three: Audience research and messages

ImpactMax

Now that you know who your key audiences are and what you want them to do—it’s time to take a closer look at what kind of experiences and communications motivate them. The internet is a wonderland of free, DIY audience research tools. Flickr/3fold.

How to Connect with Your Target Audiences – Get to Know Them!

Getting Attention

Nothing’s more vital to the success of your organization’s marketing than knowing your target audiences. Connecting with your audiences is one of the focal points of our limited-enrollment seminar and as we were discussing this topic, we decided to record our conversation.

How to Use Facebook for Audience Research & Crisis Communications (Case Study)

Getting Attention

audience research) had caught my eye earlier last week: What better way to hone your social media presence than asking your community? Social Media Audience Research Crisis Communications facebook Nonprofit Communications nonprofit marketing Planned ParenthoodPlanned Parenthood faced a communications crisis last week when a clinic manager was videotaped covertly by actors working for an anti-abortion group , while she giving advice on getting medical care for under-age prostitutes.

4 Steps To Know Your Audience

Sea Change Strategies

The irony is not lost that I’m leading this post about audience with a story about my own self-involvement). Because we are not our audiences. This morning we presented the results of an audience survey we conducted for a client. We are not are audiences. A Secret.

Growing Your List Audience with EmailNow

Fundraising 123

With EmailNow's audience features, you'll organize your recipients into groups, or segment them dynamically by location, demographics and more. You'll have a full menu of standard database fields to choose from (like name, email, city, state and others), and an easy, inexpensive way to add additional fields unique to your organization, audience or campaign. Add our permission tools and advice, and we'll make sure you're managing and building your audience the right way.

Assessing Your Audience for 2013

The Agitator

As you reflect on your ‘market’ for the coming year, perhaps you should be careful about overestimating. I know your donors are attentive to the big picture, well-informed, and serious-minded.

Is Your Personal Brand Attracting the Right Audience?

Diva Marketing Blog

you attract and build an audience. is your personal brand attracting the right audience? Is Your Personal Brand Attracting The Right Audience Presented At SouthWired14 from Diva Marketing (Blog). Are you attracting the right audiences?

You Need to Love Your Audience

Selfish Giving

Successful businesses have been doing it for hundreds of years – building an audience by delivering value. The audience begins to know, like, and trust you. Source: Content Marketing Institute While the quote above from Joe Pulizzi references businesses, the lesson of loving your audience certainly applies to nonprofits as well. Everything should begin and end with your audience. You have to know and love the audience your event represents. Find an audience.

Target Audience: A Lesson from Politics

Mission Minded

Because perhaps more than anyone, politicians know their audience. And, just like our nonprofit branding clients, knowing your audience is the first step in creating the brand, […]. It’s election season. While you might get tired of the constant commercials, news clips, and solicitations, we have to give a nod to the candidates and their campaigns.

Where is your target audience spending money?

Wild Woman Fundraising

How much do people spend in your region and on what? Can you compare and contrast regions? This is not only a way to see what people’s disposable income is, but a way to sense how money could be redirected to your nonprofit.

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#COMMUNICATION: Is Your Nonprofit Staff Conversing With Both Audience & Each Other?

Non Profit Marketing 360

To inspire a desired action from constituents or customers, Michael Brito encourages organizations to practice ‘ reciprocal altruism ‘: “We must stop referring to customers as target audience, segments or page views; and consider that they are real people, with real emotions.

10 Fun Fundraising Ideas to Excite Any Audience

Fundraiser Ideas

One of the most effective ways to raise money for your cause or group is by organizing and hosting fundraising events that are designed to attract a crowd. The most successful fun fundraising ideas are those that engage and appeal to a large percentage of the community. By planning and presenting original and fun fundraising ideas, you can raise money and awareness for your organization in your local area. Here are ten of the best: Carnivals.

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I'm in an Audience State-of-Mind

Social Marketing and Social Change

When I look at how many of us use the term 'audience,' I conjure an image of a passive, shiftless , group who are waiting to be persuaded (about something), entertained (by something), engaged (with something) or encouraged (to do something). The details of the answers to these questions lie in our ability to communicate and empathize (NOT sympathize) with people formerly known as the audience. Tags: Audience Insights Social Activism & Engagement socialShifting

#COMMUNICATION: Is Your Nonprofit Staff Conversing With Both Audience & Each Other?

Non Profit Marketing 360

To inspire a desired action from constituents or customers, Michael Brito encourages organizations to practice ‘ reciprocal altruism ‘: “We must stop referring to customers as target audience, segments or page views; and consider that they are real people, with real emotions.

Training Your Audience

Mission Paradox Blog

But by offering a mass discount, the restaurant owner ended up attracting an audience that has a different sort of training. By your actions you can train your audience to be generous (with you and with each other) or you can turn them into bargain hunters.    That's a particularly important thing for the arts to remember because we aren't designed to win a "get the most for the least" battle with our audience

Broken New Year's Resolutions -- A Lesson in Knowing Your Audience

Getting Attention

And focusing on desire may totally change how you target audiences for your message. By focusing on the desires that drove the staff, we realized there were two distinct segments among the target audience (the workers): one saw the change as an opportunity and the other saw it as a threat. When we began developing a message, we thought our audience would break down by profession – social workers, early childhood professionals, etc.

Is Your Personal Brand Attracting the Right Audience?

Diva Marketing Blog

you attract and build an audience. is your personal brand attracting the right audience? Is Your Personal Brand Attracting The Right Audience Presented At SouthWired14 from Diva Marketing (Blog). Are you attracting the right audiences?

How to Define Your Target Audience: Is Your Nonprofit a Match for Your Community?

Fundraising 123

Many nonprofits make the mistake of trying to get the people they want to reach to think exactly like them, when they really should focus on getting people to take action by understanding their audiences better.

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Write to a person, not an audience

Nonprofit Marketing Blog

I once heard Elizabeth Gilbert speak, and she said a key to her work is writing is to an audience of one—whom she knows. It’s a great trick for avoiding the dreaded audience of “the general public&# and the lifeless, writing-by-committee messaging that will result.