INDUSTRY INSIGHTS YOUR PEERS ARE READING
Much of the thinking of most marketers, not just the social ones, is colored by questions about age, gender, race, ethnicity, martial status, occupation, size of household and by other demographic information that also lends itself to easy questions (for surveyors) and quantitative analysis. MORE
Nedra Kline Weinreich is a widely recognized expert on social marketing (not to be confused with social media marketing). Her book Hands-On Social Marketing: A Step-by-Step Guide is considered a classic, and she blogs about social marketing issues at the Spare Change blog. MORE
I am extending that sentiment to all the public health and behavior change communicators who think social change is largely dependent on the size of their advertising budgets. MORE
What are some of the best papers published in social marketing this past year? This list of 10 represent the best work I came across in journals outside of the social marketing journals - Journal of Social Marketing and Social Marketing Quarterly. Hopefully these papers will expand your awareness of what is happening in social marketing theory, research and practice. The effectiveness of social marketing in global health: A systematic review. MORE
Five years of the most popular posts on social marketing and social change are now available for personal and classroom use in the easy to use print version. Without listing them all, beginning with “Making Change Happen” comes a collection of ideas about social marketing. MORE
How can social marketing be applied by social entrepreneurs to achieve more effective, efficient, equitable and sustainable outcomes in pursuit of their vision? There is now some evidence that they should rethink how social marketing can improve their efforts. MORE
When does radical, disruptive change become blase? At the same time I was also noticing what I think is the loose usage of the term “social change.&# Sign a petition for social change. Buy this yogurt for social change. MORE
But, they do provide a focus and help us cultivate an internal culture, mindset and attitude towards our work. Maybe it’s my own love for writing that gives me this bias, but you can tell a lot from someone’s writing–it can be a canvas for change. MORE
He built Porter Novelli into one of the largest public-relations firms in the world, and in the process, pioneered the application of private sector savvy to social causes. “In I read the seminal paper on social marketing by Phil Kotler and Gerald Zaltman. He teaches in the MBA program and has created and leads the Global Social Enterprise Initiative at the School. If we’re thinking about social change, I think it’s a mistake to focus only on individuals. MORE
What should be the minimal requirements for someone who wants to learn about and practice social marketing? These competencies are not meant to prescribe or restrict the content of academic social marketing degree programs. ACADEMIC COMPETENCIES IN SOCIAL MARKETING (September, 2014). MORE
Several surveys of businesses that vary in their consumer orientations have found that in addition to achieving the stated objective of delivering more value to customers, a market orientation is positively related to overall business performance, the commitment of employees to the organization, and those employees’ overall attitude and job satisfaction. Social marketing and health promotion. MORE
I begin many talks on social marketing and social media with the 5% solution. My point about the 5% solution is that while a 5% change in market share may send commercial marketing managers into ecstasy, in the public health and social change space 5% is usually seen as a beginning. MORE
The embrace of social marketing around the world as a way to address wicked problems is certainly welcomed. PSI and Rare, international NGOs, have established their own training programs to educate staff in social marketing concepts and methods. . Carry out social marketing research. MORE
What are some of the best papers published in social marketing this past year? This list of 10 represent the best work I came across in journals outside of the social marketing journals - Journal of Social Marketing and Social Marketing Quarterly. MORE
What should be the minimal requirements for someone who wants to learn about and practice social marketing? The good news is that with the emergence of the International Social Marketing Association , Australian Association of Social Marketing , and the European Social Marketing Association there are now platforms on which to develop consensus about these and other issues (such as the recently formulated Consensus Definition of Social Marketing ). MORE
They are often well-schooled in methodology, statistical analysis and the usual suspects of behavior change theories. The National Social Marketing Centre has recognized the centrality of audience insight in how it describes social marketing. MORE
I feel it’s quite timely considering my post last week about knowledge, attitudes and actions. Tags: #read4change action Actions Speak Loudest Bob McKinnon book club change community do good good inspiration knowledge motivation reading social change MORE
They are growing up in front of screens, and they are making social change through social media. This is important because it enables us to scale social change efforts inexpensively and exponentially. We need to create social culture and make learning loops. Staff started to see the value of social media. And it transformed the organization’s attitude toward social media. MORE
There are many GIS mapping software options available, but to try it out first Google maps is among the least costly (in terms of money and learning curve) and if it's good enough for the New York Times and The Guardian, well.give it a try (here's a quick one I did on the location of graduate courses in social marketing across the world a while back - feel free to add to it!) didn't assess knowledge and attitudes but sought insight into motivation and values. MORE
Allison Fine researches and writes about the intersection of social media and social change. She hosts a monthly podcast for The Chronicle of Philanthropy called “ Social Good. ” Money can be raised through social media. Social media is a part of it. MORE
The application of social marketing to health, environmental and social issues is expanding in scope and depth. This year I was able to curate the best writing in social marketing over the past 40 years into a 6 volume series on Social Marketing. MORE
Over the holiday, I’ve been reading the new book, Change of Heart: What Psychology Can Teach Us About Spreading Social Change by Nick Cooney. It’s so easy to ask ourselves how to change people - it’s far harder to ask how we must first change ourselves. MORE
Instead of being satisfied with awareness measures of reach and impressions, let’s aim for game changing results and talk about how our efforts result in: connections created. behavior changed. attitude influenced. MORE
Non Profit Marketing 360
JANUARY 18, 2012
Allison Fine researches and writes about the intersection of social media and social change. She hosts a monthly podcast for The Chronicle of Philanthropy called “ Social Good. ” Money can be raised through social media. Social media is a part of it.
A. Fine Blog
JUNE 29, 2011
When does radical, disruptive change become blase? At the same time I was also noticing what I think is the loose usage of the term “social change.&# Sign a petition for social change. Buy this yogurt for social change.
Social Marketing and Social Change
APRIL 29, 2011
Five years of the most popular posts on social marketing and social change are now available for personal and classroom use in the easy to use print version. Without listing them all, beginning with “Making Change Happen” comes a collection of ideas about social marketing.
SocialButterfly
SEPTEMBER 8, 2012
Instead of being satisfied with awareness measures of reach and impressions, let’s aim for game changing results and talk about how our efforts result in: connections created. behavior changed. attitude influenced.
SocialButterfly
NOVEMBER 23, 2009
I feel it’s quite timely considering my post last week about knowledge, attitudes and actions. Tags: #read4change action Actions Speak Loudest Bob McKinnon book club change community do good good inspiration knowledge motivation reading social change
Social Marketing and Social Change
JULY 24, 2012
I am extending that sentiment to all the public health and behavior change communicators who think social change is largely dependent on the size of their advertising budgets.
SocialButterfly
NOVEMBER 2, 2010
But, they do provide a focus and help us cultivate an internal culture, mindset and attitude towards our work. Maybe it’s my own love for writing that gives me this bias, but you can tell a lot from someone’s writing–it can be a canvas for change.
Social Marketing and Social Change
OCTOBER 17, 2012
Much of the thinking of most marketers, not just the social ones, is colored by questions about age, gender, race, ethnicity, martial status, occupation, size of household and by other demographic information that also lends itself to easy questions (for surveyors) and quantitative analysis.
Social Marketing and Social Change
JANUARY 29, 2014
How can social marketing be applied by social entrepreneurs to achieve more effective, efficient, equitable and sustainable outcomes in pursuit of their vision? There is now some evidence that they should rethink how social marketing can improve their efforts.
Social Marketing and Social Change
SEPTEMBER 20, 2014
What should be the minimal requirements for someone who wants to learn about and practice social marketing? These competencies are not meant to prescribe or restrict the content of academic social marketing degree programs. ACADEMIC COMPETENCIES IN SOCIAL MARKETING (September, 2014).
Social Marketing and Social Change
JANUARY 4, 2017
What are some of the best papers published in social marketing this past year? This list of 10 represent the best work I came across in journals outside of the social marketing journals - Journal of Social Marketing and Social Marketing Quarterly.
Non Profit Marketing 360
SEPTEMBER 28, 2011
Nedra Kline Weinreich is a widely recognized expert on social marketing (not to be confused with social media marketing). Her book Hands-On Social Marketing: A Step-by-Step Guide is considered a classic, and she blogs about social marketing issues at the Spare Change blog.
Social Marketing and Social Change
DECEMBER 23, 2010
I begin many talks on social marketing and social media with the 5% solution. My point about the 5% solution is that while a 5% change in market share may send commercial marketing managers into ecstasy, in the public health and social change space 5% is usually seen as a beginning.
Social Marketing and Social Change
NOVEMBER 12, 2012
Several surveys of businesses that vary in their consumer orientations have found that in addition to achieving the stated objective of delivering more value to customers, a market orientation is positively related to overall business performance, the commitment of employees to the organization, and those employees’ overall attitude and job satisfaction. Social marketing and health promotion.
Social Marketing and Social Change
JUNE 21, 2013
The embrace of social marketing around the world as a way to address wicked problems is certainly welcomed. PSI and Rare, international NGOs, have established their own training programs to educate staff in social marketing concepts and methods. . Carry out social marketing research.
Social Marketing and Social Change
SEPTEMBER 20, 2014
What should be the minimal requirements for someone who wants to learn about and practice social marketing? The good news is that with the emergence of the International Social Marketing Association , Australian Association of Social Marketing , and the European Social Marketing Association there are now platforms on which to develop consensus about these and other issues (such as the recently formulated Consensus Definition of Social Marketing ).
Nonprofit Marketing Blog
APRIL 9, 2010
They are growing up in front of screens, and they are making social change through social media. This is important because it enables us to scale social change efforts inexpensively and exponentially. We need to create social culture and make learning loops. Staff started to see the value of social media. And it transformed the organization’s attitude toward social media.
Social Marketing and Social Change
JANUARY 6, 2011
They are often well-schooled in methodology, statistical analysis and the usual suspects of behavior change theories. The National Social Marketing Centre has recognized the centrality of audience insight in how it describes social marketing.
Social Marketing and Social Change
JANUARY 11, 2011
There are many GIS mapping software options available, but to try it out first Google maps is among the least costly (in terms of money and learning curve) and if it's good enough for the New York Times and The Guardian, well.give it a try (here's a quick one I did on the location of graduate courses in social marketing across the world a while back - feel free to add to it!) didn't assess knowledge and attitudes but sought insight into motivation and values.
Social Marketing and Social Change
JANUARY 4, 2017
What are some of the best papers published in social marketing this past year? This list of 10 represent the best work I came across in journals outside of the social marketing journals - Journal of Social Marketing and Social Marketing Quarterly. Hopefully these papers will expand your awareness of what is happening in social marketing theory, research and practice. The effectiveness of social marketing in global health: A systematic review.
Nonprofit Marketing Blog
DECEMBER 27, 2010
Over the holiday, I’ve been reading the new book, Change of Heart: What Psychology Can Teach Us About Spreading Social Change by Nick Cooney. It’s so easy to ask ourselves how to change people - it’s far harder to ask how we must first change ourselves.
Nonprofit Marketing Blog
DECEMBER 20, 2012
He built Porter Novelli into one of the largest public-relations firms in the world, and in the process, pioneered the application of private sector savvy to social causes. “In I read the seminal paper on social marketing by Phil Kotler and Gerald Zaltman. He teaches in the MBA program and has created and leads the Global Social Enterprise Initiative at the School. If we’re thinking about social change, I think it’s a mistake to focus only on individuals.
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