#Interview: Allison Fine, Author & Analyst — Examines Intersection of Social Media & Social Change

Non Profit Marketing 360

Allison Fine researches and writes about the intersection of social media and social change. She hosts a monthly podcast for The Chronicle of Philanthropy called “ Social Good. ” Money can be raised through social media. Social media is a part of it.

Defining Social Change

A. Fine Blog

When does radical, disruptive change become blase? At the same time I was also noticing what I think is the loose usage of the term “social change.&# Sign a petition for social change. Buy this yogurt for social change.

Read the Book: On Social Marketing and Social Change

Social Marketing and Social Change

Five years of the most popular posts on social marketing and social change are now available for personal and classroom use in the easy to use print version. Without listing them all, beginning with “Making Change Happen” comes a collection of ideas about social marketing.

Shifting from Campaign to Cause

SocialButterfly

Instead of being satisfied with awareness measures of reach and impressions, let’s aim for game changing results and talk about how our efforts result in: connections created. behavior changed. attitude influenced.

The Next #read4change Book is…

SocialButterfly

I feel it’s quite timely considering my post last week about knowledge, attitudes and actions. Tags: #read4change action Actions Speak Loudest Bob McKinnon book club change community do good good inspiration knowledge motivation reading social change

The Cost of Being Boring

Social Marketing and Social Change

I am extending that sentiment to all the public health and behavior change communicators who think social change is largely dependent on the size of their advertising budgets.

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What Are Your Non-Negotiables?

SocialButterfly

But, they do provide a focus and help us cultivate an internal culture, mindset and attitude towards our work. Maybe it’s my own love for writing that gives me this bias, but you can tell a lot from someone’s writing–it can be a canvas for change.

Creating Personas for Priority Groups of Social Marketing Programs

Social Marketing and Social Change

Much of the thinking of most marketers, not just the social ones, is colored by questions about age, gender, race, ethnicity, martial status, occupation, size of household and by other demographic information that also lends itself to easy questions (for surveyors) and quantitative analysis.

How Social Marketing Can Improve the Effectiveness of Social Entrepreneurs

Social Marketing and Social Change

How can social marketing be applied by social entrepreneurs to achieve more effective, efficient, equitable and sustainable outcomes in pursuit of their vision? There is now some evidence that they should rethink how social marketing can improve their efforts.

Academic Competencies for Social Marketing

Social Marketing and Social Change

What should be the minimal requirements for someone who wants to learn about and practice social marketing? These competencies are not meant to prescribe or restrict the content of academic social marketing degree programs. ACADEMIC COMPETENCIES IN SOCIAL MARKETING (September, 2014).

The Best of Social Marketing in 2016

Social Marketing and Social Change

What are some of the best papers published in social marketing this past year? This list of 10 represent the best work I came across in journals outside of the social marketing journals - Journal of Social Marketing and Social Marketing Quarterly.

How to do a better board training (with Andy Robinson)

Wild Woman Fundraising

” Other judges may disagree, but I loved his attitude. I specialize in the needs of organizations working for human rights, social justice, artistic expression, environmental conservation, and community development.

#Interview: Nedra Kline Weinreich, Social Marketer, Author, and Owner of the “Spare Change” Blog

Non Profit Marketing 360

Nedra Kline Weinreich is a widely recognized expert on social marketing (not to be confused with social media marketing). Her book Hands-On Social Marketing: A Step-by-Step Guide is considered a classic, and she blogs about social marketing issues at the Spare Change blog.

Mass Media Campaigns and Social Marketing

Social Marketing and Social Change

I begin many talks on social marketing and social media with the 5% solution. My point about the 5% solution is that while a 5% change in market share may send commercial marketing managers into ecstasy, in the public health and social change space 5% is usually seen as a beginning.

Social Marketing: Shifting from Individual Skills to Organizational Competence

Social Marketing and Social Change

Several surveys of businesses that vary in their consumer orientations have found that in addition to achieving the stated objective of delivering more value to customers, a market orientation is positively related to overall business performance, the commitment of employees to the organization, and those employees’ overall attitude and job satisfaction. Social marketing and health promotion.

Competencies for Social Marketing

Social Marketing and Social Change

The embrace of social marketing around the world as a way to address wicked problems is certainly welcomed. PSI and Rare, international NGOs, have established their own training programs to educate staff in social marketing concepts and methods. . Carry out social marketing research.

Academic Competencies for Social Marketing

Social Marketing and Social Change

What should be the minimal requirements for someone who wants to learn about and practice social marketing? The good news is that with the emergence of the International Social Marketing Association , Australian Association of Social Marketing , and the European Social Marketing Association there are now platforms on which to develop consensus about these and other issues (such as the recently formulated Consensus Definition of Social Marketing ).

A sneak peek at The Networked Nonprofit: Beth Kanter and Allison Fine’s new book

Nonprofit Marketing Blog

They are growing up in front of screens, and they are making social change through social media. This is important because it enables us to scale social change efforts inexpensively and exponentially. We need to create social culture and make learning loops. Staff started to see the value of social media. And it transformed the organization’s attitude toward social media.

Haiti 46

Going Deep for Insight

Social Marketing and Social Change

They are often well-schooled in methodology, statistical analysis and the usual suspects of behavior change theories. The National Social Marketing Centre has recognized the centrality of audience insight in how it describes social marketing.

The Best of Social Marketing in 2016

Social Marketing and Social Change

What are some of the best papers published in social marketing this past year? This list of 10 represent the best work I came across in journals outside of the social marketing journals - Journal of Social Marketing and Social Marketing Quarterly. Hopefully these papers will expand your awareness of what is happening in social marketing theory, research and practice. The effectiveness of social marketing in global health: A systematic review.

Remapping Food and Activity in Communities

Social Marketing and Social Change

There are many GIS mapping software options available, but to try it out first Google maps is among the least costly (in terms of money and learning curve) and if it's good enough for the New York Times and The Guardian, well.give it a try (here's a quick one I did on the location of graduate courses in social marketing across the world a while back - feel free to add to it!) didn't assess knowledge and attitudes but sought insight into motivation and values.

Change of Heart: Look Inside Before Changing the World

Nonprofit Marketing Blog

Over the holiday, I’ve been reading the new book, Change of Heart: What Psychology Can Teach Us About Spreading Social Change by Nick Cooney. It’s so easy to ask ourselves how to change people - it’s far harder to ask how we must first change ourselves.

The Robin Hood Interviews: Selling Soap and Good Causes

Nonprofit Marketing Blog

He built Porter Novelli into one of the largest public-relations firms in the world, and in the process, pioneered the application of private sector savvy to social causes. “In I read the seminal paper on social marketing by Phil Kotler and Gerald Zaltman. He teaches in the MBA program and has created and leads the Global Social Enterprise Initiative at the School. If we’re thinking about social change, I think it’s a mistake to focus only on individuals.