The Road to Nonprofit Hell is Paved with Vague Intent

Social Media Bird Brain

One of those words is "intent," although warriors like Musashi or Sun Tzu probably meant it more like attitude or spirit than a dictionary definition such as purpose. A combination might work best, as in intent: an attitude that. Image by (xtyler) via Flickr When you've watched as much Japanese anime as I have, you notice some words seem to keep popping up.

Intent 100

Dueling Cause-Related Marketing Studies

Cause Related Marketing

Four studies have come out this year that aim to measure either directly or obliquely consumer’s attitudes towards cause-related marketing.All the studies have confidence levels of 95 percent or more. Tags: Fleishman-Hillard intent to purchase Cone Inc.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

10 Ways to Use Body Language to Close More Major Gifts


His landmark studies (“Decoding of Inconsistent Communications” and “Inference of Attitudes from Nonverbal Communication in Two Channels”) uncovered what elements you should focus on most for effective communications as follows: Body language.

The 4Ps of Demarketing Tobacco Use

Social Marketing and Social Change

To summarize their overall approach, the authors write: Conceptualizing the 4Ps from a consumer perspective and linking them to consumer intention via attitudinal mediators is novel and contributes to the literature. The demarketing element place does not affect their attitude toward smoking.

10 Ways to Use Body Language to Close More Major Gifts?


His landmark studies ( “Decoding of Inconsistent Communications” and “Inference of Attitudes from Nonverbal Communication in Two Channels”) uncovered w hat elements you should focus on most for effective communications as follows: Body language = 55%.

Would you help me name my next book?

Fundraising Coach

That was intentional. Attitude. steps as well as tell goodies like how to have a professional website for around $1000 and how to keep your attitude fresh. One of the complaints I have received about Ask Without Fear! is that it doesn’t include anything about social media. I wrote Ask Without Fear! for board members and volunteers. I wanted the book and subsequent DVD to be empowering and convincing, not confusing.

Facebook Face Off: Military vs. Health


The challenge with its individual posts helped us gauge attitudes, knowledge and intentions around certain preventive health behaviors. Source: DK Web Consulting. Twice as many fans engage on Military Facebook pages than pages from the U.S.

How Social Marketing Can Improve the Effectiveness of Social Entrepreneurs

Social Marketing and Social Change

An independent evaluation of Aqua provided evidence that Aqua achieved a strong short-term effect in the intention to commit to behavioral change.

Interview with a Fundraising Expert: Jill Murphy, Founder of Good by Design

Fundraiser Ideas

I think the biggest problems are poor execution, attitudes of entitlement and a mismatch of expectations between the audience and the organization. Move the conversation away from money in an intentional way for a period of time.

Design 212

Quote of the Week: Impersonal Engagement


I won’t do it justice, but Yoo goes on to talk about how impersonal things get sometimes–even when you have good intentions. Showing people you care inside the organizaton will build an attitude of caring.

Youth 141

Flying Blind Fundraising

The Agitator

As Grandma Craver warned, “The path to hell was paved with good intentions.) A second alternative — the effort to organize/segment/cluster by donor attitudes rather than demographics — is also almost always misplaced and unhelpful. attitudes about the environment if an enviro charity) these segments tend to look more similar than different.

It’s Time for a Thank You Plan

Ann Green

You may have every intention to, but thanking donors often takes a back seat to fundraising when you should spend equal time doing both. Making all your communications donor-centered will help convey an attitude of gratitude. Do you think you’re doing a good job of thanking your donors? Think hard about this, because there’s a good chance you’re not.

Plan 59

A New Take on Higher Education Fundraising

Kivi's Nonprofit Communications Blog

Instead, its intention is to examine new research that is related to higher education philanthropy and to discuss the implications of the study in practical terms. Converge Consulting conducted a national study of 2050 alumni to examine donor attitudes, motivations, and behavior.

MINDSPACE for Behavior Change

Social Marketing and Social Change

Some of you will wonder why some of the other tried and true principles of behavior change are not on this list; why not include models, intentions, needs, desires, stages of change, positive reinforcement, attitudes, connections (or social support) and efficacy ?

The Best in Social Marketing in 2013

Social Marketing and Social Change

This study tests this approach with a study of value creation and service outcomes (satisfaction and behavioral intentions) for a national breast cancer screening program. Evans-Lacko et al review the impact of a national campaign to change attitudes towards people with mental illness.

Best 112

Social Marketing: Shifting from Individual Skills to Organizational Competence

Social Marketing and Social Change

Several surveys of businesses that vary in their consumer orientations have found that in addition to achieving the stated objective of delivering more value to customers, a market orientation is positively related to overall business performance, the commitment of employees to the organization, and those employees’ overall attitude and job satisfaction. "Slater & Narver (1994) stated that a marketing orientation is a particular form of organizational culture.

The Millennial Impact Report: Q&A with Derrick Feldmann

Nonprofit Marketing Blog

It is a fairly comprehensive account of the attitudes and behaviors of Millennial (and non-Millennial) employees’ approaches to volunteerism and charitable giving within diverse work settings. What inspires Millennials to give and volunteer? How can an organization engage with its Millennials?

Making Theory Relevant: A Case from Family Planning

Social Marketing and Social Change

Among the determinants of these intentions we found that conservative community values can play an important role in reducing conversations and public education activities around family planning.

The Importance of Having a Thank You Plan

Ann Green

You may have every intention to, but that’s not happening. Making all your communications donor-centered will help convey an attitude of gratitude.

Plan 70

Learning from Mass Media Campaigns for HIV/AIDS Prevention

Social Marketing and Social Change

The other two reported changes in behavioral intentions (for example, to use condoms and shifts in stages of change). Reviews of mass media campaigns have a special interest to me. They demonstrate what can be done, and as importantly, what cannot be done, by relying on a 1P approach. I have talked about the 5% Solution before, and noted another review of mass media campaigns for changing health behaviors.

Are you thinking about success?

Get Fully Funded

The key to your success is in what you think about, in what you say to yourself and others, in what you believe, and in what your attitudes are about yourself and others. Since your brain doesn’t process negatives directly, it is important to state your intentions in a positive form. This is a terrific post from my friend Linda Pucci. Linda helps people get clear about what they want and helps them move toward it. I think you’ll enjoy this!

Mass Media Campaigns and Social Marketing

Social Marketing and Social Change

By direct effects they refer to using mass media campaigns to influence the decision-making processes at the individual level – e.g., by targeting knowledge, beliefs, intentions, attitudes, emotional responses.

Defining Social Change

A. Fine Blog

A batter was up, cleats dug into the batters box and eyes intently focused on the pitcher. But these efforts don’t change systems, and they rarely change believes or attitudes or solve fundamental problems. I was at a little league game a few weeks ago.

Read the Book: On Social Marketing and Social Change

Social Marketing and Social Change

Into the Jungle is a series of posts about attitude as much as it is about methods, and explores some of the characteristics of people we use to call ‘audiences.’

Flat Earth Fundraising: Preventing Bottom-line Shipwrecks

The Agitator

Maskelyne, an astronomer claimed the solution lay in the heavens instead of a man-made object) to get his chronometer adopted, how long will it take us to understand that along with fundraising ‘latitude’ (donor behavior) we also need to steer using ‘longitude”’(donor attitude)?

Social Media "Pioneers" Tell Why

Diva Marketing Blog

It is about attitude. I had no intention of keeping it going for more than a few months. We came, we saw, we kicked its ass. Ghostbusters. Just One Crowd Sources Question.

Creating Radical Changes in HIV Risk Behaviors

Social Marketing and Social Change

They underscore that HIV is ‘a social event’ that extends far beyond threat appraisal, knowledge and beliefs, intentions and social norms. …the radical behavioural change that is needed to reduce HIV transmission requires radical commitment.

How to Sell Cause Marketing as a Groupon-Like Promotion

Selfish Giving

It means that we are usually more convincing when we can identify with our prospect’s needs, attitudes, interests and beliefs. Despite its lofty intentions, cause marketing isn’t any different from any other idea, product or service: nothing happens until it gets sold.

What happens when companies offer choice in charity?

Nonprofit Marketing Blog

In the last of this week’s three-part series on research into consumer attitudes toward cause-related marketing, I want to focus on the increasing number of cause-related marketing campaigns that are designed to let consumers actively choose which charities a company supports. The researchers looked at how the variables influenced people’s intent to purchase the notebook.

What do consumers around the world think of corporate social responsibility?

Nonprofit Marketing Blog

The report includes rich information on consumer attitudes to corporate responsibility (CR) and it’s definitely worth a full read. When it comes to using purchasing power to support or boycott companies, consumer intention and actual behavior are well aligned.