Remapping Food and Activity in Communities

Social Marketing and Social Change

My proposal is that we expand the use of GIS mapping software to develop an objective base from which to evolve environments to ones that provide equitable opportunities and access for people - to purchase affordable, healthy products; use safe places for physical activity; and engage in behaviors that improve their health and well-being. didn't use focus groups but designed research to fit the puzzle and people.

The Best of Social Marketing in 2016

Social Marketing and Social Change

small shops and roadside stalls) in three districts supported by behavior change communications and demand creation activities led by a local social marketing company. Effective coverage fell to 62% within 3 months of the behavior change communications and demand creation activities stopping.

The Best in Social Marketing in 2013

Social Marketing and Social Change

What is notable about this study is that it is one of the few that have documented differential impacts of interventions on specific priority groups (yes, we claim that segmentation is important, but rarely do evaluations demonstrate it!). All but 1 program focused on behavior change.

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#Interview: Nedra Kline Weinreich, Social Marketer, Author, and Owner of the “Spare Change” Blog

Non Profit Marketing 360

It’s focused on changing behavior. We’re not as interested in just raising awareness or changing attitudes, we have to stay focused on behavior change. We’re still figuring out the best way to measure behavior change.

10 "What Ifs" for Social Marketing

Social Marketing and Social Change

The new edition contains some updating of information and insertion of ideas from the behavioral economics, design thinking and social media worlds. didn't use focus groups - but designed research to fit the puzzle and people.

The 7 Deadly Sins of Organizational Leadership Communication

Get Fully Funded

Had negative attitudes. My project began searching for the underlying cause of these issues through interviews, focus groups and observation. These behaviors had caused significant damage to my client’s business, estimated at about $5 million over 10 years: Communication Sin #1: Lack of Specificity. Communication Sin #2: Lack of Focus on Desirable Behaviors. Communication Sin #6: Lack of Focused Attention.

Going Deep for Insight

Social Marketing and Social Change

This research is commonly understood to involve learning more about the people we serve in order to create or improve the products we offer, the services we deliver or the behaviors we want to encourage them to adopt. They can readily explain their thinking and behavior.

The Best of Social Marketing in 2016

Social Marketing and Social Change

Delivery Model 1 was conducted in the Northern Region of Ghana and used a mixture of health extension workers (delivering behavior change communications and demand creation activities at primary healthcare centers and in the community) and petty traders recruited from among beneficiaries of a local microfinance initiative (responsible for the sale of the complementary food supplement at market stalls and house to house). Get Firefighters Moving”), and behavioral competition ((e.g.,

A Radical Fundraising Idea

The Agitator

With that, a reader, using the alias thatguy@largenationalagency.org , weighed in saying that, while he was a “huge proponent of predictive modeling and more advanced analytic frameworks”, he challenged the notion that “Loyalty can be quantified from self-reported survey or focus group research” for predictive purposes. FIRST… A REMINDER : Learn more about 2017 US giving trends.

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