The Slow, Painful and Costly Death of the “Full Service” Agency

The Agitator

Four years ago In Part 5 of our Barriers to Growth series I raised the question of whether the “full service” fundraising agency has outlived usefulness. To get us started, I offer three kernels of grist for the discussion and debate mill: Differentiate Between Facilitators and Counselors.

Academic Competencies for Social Marketing

Social Marketing and Social Change

Upon completion of a social marketing certificate or academic course, a participant should be able to: Describe social marketing to colleagues and other professionals and differentiate it from other approaches to influencing behaviors and social change.

Shifting from Problem Describers to Solution Seekers

Social Marketing and Social Change

Unfortunately, as the research report the headlines are based on owns up to: " The specific factors that might have contributed to the differential changes in obesity prevalence by state could not be readily identified."

Academic Competencies for Social Marketing

Social Marketing and Social Change

Upon completion of a social marketing certificate or academic course, a participant should be able to: Describe social marketing to colleagues and other professionals and differentiate it from other approaches to influencing behaviors and social change. Prioritize and select measurable behaviors (not just awareness or attitudes) of individuals, organizations and/or policy makers to influence.