Just Do It! Early Bird Registration for 2 Top Nonprofit Conferences Ends 12/15

Getting Attention

Focused on the communications needs of issue-oriented advocacy groups, True Spin offers participants timely, focused sessions on topics ranging from How to Combat Astroturf Campaigns to Taking Advantage of Audience Fragmentation , plus lots of opportunity to brainstorm with colleagues in the field. Act now to attend two of the finest conferences for nonprofit communicators at a reduced early bird rate. Discounted registration for both meetings ends Tuesday, December 15.

Newsletter: Peta, Nabisco Uncage Animals ; One-Person Nonprofit Schools You on Earned Media ; Tide 'Loads of Hope' Aid Wildfire Victim

Selfish Giving

It's called "Astroturfing". Two personal notes and a business note this week. First, I'm taking my baby girl to college tomorrow! She'll be a freshman at George Washington University in Washington, D.C. I'm so proud of her! But I'm also sad (on most days) that she's leaving.??I I realized the other day that I may be in good company. I bet some of you have kids that are heading off to college this month! If you do, you have my congratulations and my empathy!


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We’re In It For The Money

The Agitator

Frankly, I would have written the matter off as a tempest in a teapot, but this situation is grist for a good debate among Agitator readers. Here’s the situation. There’s a niche group of companies that use online petitions to generate acquisition leads for nonprofits. The email addresses of the petition signers are then sold to the nonprofit that sponsors the petition and are used to convert signers to donors or members.

The Phoney Baloney Email Spam

A. Fine Blog

I know direct mail still gets results in some quarters, but what really burns me up is when folks take those same offline, astroturf, “donors as database cogs” techniques and brings it all online. I’ve noticed a recent trend of a spam message from politicians one day followed by another message the next day pretending it was forwarded from someone in their office. As though these were “real” emails.

Spam 37