Interview With American Marketing Association CEO Russ Klein

Diva Marketing Blog

Well in the world of the American Marketing Association. Russ Klein recentlyaccepted the role of CEO for AMA and with that he now leads North America''s largest professional marketing association. Of However, the American Marketing Association is more than just another brand.

Using Social Media for Social Good {Infographic}

J Campbell Social Marketing

Are you sick of trying to persuade social media naysayers that the tools can actually accomplish some good in the world? 41% have bought a product because it was associated with a cause! It also features the ways that celebrities are using social media to advance social causes.

Trending Sources

One Fundamental Thing Nonprofits Need To Know About Social Media

J Campbell Social Marketing

Association Mavens has an insightful interview with Amy, and her perspective about social media, nonprofits and the future of nonprofit technology. Is there anything else that you would share with us regarding the topic of putting together a multi-channel strategy on social media?

Hey Association of Fundraising Professionals, nice bling!

Wild Woman Fundraising

association of Fundraising professionals. Yes, Association of Fundraising Professionals, I’d just like you to see this little video! Did anyone else see this image and laugh really hard at the thought of the association of fundraising professionals ever being associated with it?

International Social Marketing Association: 2011 Review

Social Marketing and Social Change

Regular readers have shared the history of developing a global network of social marketers. In 2011, the International Social Marketing Association (iSMA) has been developing the promise to be the catalyst for a global infrastructure to serve social marketing practice, education, research and management. Representation and presentations at the World Social Marketing Conference and the USF Social Marketing conference.

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Science Communication and Social Marketing

Social Marketing and Social Change

Applying marketing to improve communications about social issues is an important part of social marketing for me. And, some times, theories and research in communication have lessons to be learned and applied by social marketers as well.

Healthcare Social Media Review #41: Tapping into Visual Storytelling


How can visual media bring healthcare social media to life? This edition of the Healthcare Social Media (HCSM) Review explores visual storytelling. The Content Marketing Associations shares 7 Steps to Telling the Perfect Story in the form of an inforgraphic.

Six Ways Social Media Has Affected Nonprofit Newsletters

Kivi's Nonprofit Communications Blog

Last week, I asked for your thoughts on how your newsletter has changed , including how your organization’s use of social media has affected your newsletter, whether print or online. ” “We use social media to share more frequent updates than in our newsletter.

Health Care Social Media Review #21: Social Media Taps Digital Health


This edition of the Health Care Social Media (HCSM) Review explores recent discussions and research on how social media collides with health promotion, prevention and wellness efforts. Social media and all its relatives – is that digital health?

Social Media Takeovers: 6 Nonprofits That Gave It Up for Good (PLUS: 6 Tips for Getting it Right)

Kivi's Nonprofit Communications Blog

It’s called a social media takeover, and it’s been used by big brands and a variety of nonprofits with some fairly impressive results – such as big boosts in followers and engagement. Here are 6 tips for executing a social media takeover of your own. Image Source:

The Best of Social Marketing in 2016

Social Marketing and Social Change

What are some of the best papers published in social marketing this past year? This list of 10 represent the best work I came across in journals outside of the social marketing journals - Journal of Social Marketing and Social Marketing Quarterly.

How to Create a Nonprofit Social Media Toolkit for Your Online Fundraising Campaign

J Campbell Social Marketing

Using the power and potential of social media in your online fundraising campaign is essential. If you provide your biggest supporters and ambassadors with social media resources that they can use to spread the word about your campaign, chances are that you will reap the benefits!

Social Media Means Everyone is a Spokesperson

Kivi's Nonprofit Communications Blog

Who can say what and how those messages and messengers will be perceived is still one of the biggest concerns I hear from nonprofits about social media, but I’m glad to see these numbers moving in the right direction. Nonprofit Communications Social Networking

Academic Competencies for Social Marketing

Social Marketing and Social Change

What should be the minimal requirements for someone who wants to learn about and practice social marketing? These competencies are not meant to prescribe or restrict the content of academic social marketing degree programs. ACADEMIC COMPETENCIES IN SOCIAL MARKETING (September, 2014).

Scarcity and Social Change

Social Marketing and Social Change

What makes scarcity an important idea for social marketers and other change agents is that it captures the mind; scarcity changes the way we think. Scarcity is more than an economic idea of there being limited resources to meet everyone’s every need.

Engaging Your Library Community Through Storytelling and Social Media

J Campbell Social Marketing

Engaging Your Library Community Through Storytelling and Social Media from Julia Campbell – J Campbell Social Marketing. This presentation details key steps that libraries can take to craft their story using digital tools like social media, blogs and video.

Key Findings on Nonprofit Social Media, Email and Online Fundraising

Fundraising 123

The annual online benchmark study for nonprofits from M+R Strategic Services & NTEN found online fundraising continues to grow - as does the social media reach of nonprofits. . Social reach up, email response rates down. Read: How to Keep the Social Media Conversation Going.

Shades of Social Marketing


” Phillip Kotler told the International Social Marketing Association in an interview celebrating a visionary and how he hopes the industry may advance. Kotler’s interview also reminds us the badge true social marketers wear, and it’s stitched with attitude.

Health Care Social Media Review #30: The Research Edition


Where do you turn for the latest research on the impact and influence of social media? This edition of the Health Care Social Media Review (HCSM) provides the latest research your fellow colleagues are studying by highlighting social media research and related resources.

How to Raise More Money from Matching Gifts Using Email and Social Media

J Campbell Social Marketing

These include using social media and email to remind donors about matching gifts. Matching gifts are an easy way to boost fundraising by earning free money, and we’ve got the tips to help you increase donor awareness through social media and email. Social Media.

A Consensus Definition of Social Marketing

Social Marketing and Social Change

The International Social Marketing Association , European Social Marketing Association , and the Australian Association of Social Marketing have endorsed a consensus definition of social marketing.

Want to learn fundraising or social media? Check Out These New November Webinars & Workshops!

Wild Woman Fundraising

November 26th: University of Portland, Guest Lecturer, Social Media Strategy 7pm. ” -Colleen Payne, Executive Director, Spina Bifida Association of Kentucky. Want to learn fundraising or social media?

Competencies for Social Marketing

Social Marketing and Social Change

The embrace of social marketing around the world as a way to address wicked problems is certainly welcomed. PSI and Rare, international NGOs, have established their own training programs to educate staff in social marketing concepts and methods. . Carry out social marketing research.

25 Social Engagement Ideas

Diva Marketing Blog

Ever think about the words we use to discuss social media? I find it fascinating that so many of the words we bring into "social media talk" e.g. humanize, conversation, community, listen support that this is a people first approach to marketing. 25 Social Engagement Ideas.

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Social Media and Logic Models

A. Fine Blog

The Robert Wood Johnson Foundation is offering a webinar tomorrow on their very interesting model of social change powered by social media. I love the push the foundation is making to go beyond the busy-ness of social media to get to the “so what” of it for social change.

How do you turn an accidental donor into an ally? Part 2

Wild Woman Fundraising

So now, we’re talking about how to make an associate, after just being an acquaintance. Associate. What’s the next step between acquaintance and associate? Acknowledgement Board Cultivating donors Events Fundraising social media Speaking Web 2.0

Concept Testing: The Most Important Step for Social Marketing Research

Social Marketing and Social Change

The biggest change in formative research that social marketers are still learning how to do well is concept testing.

The Best in Social Marketing in 2013

Social Marketing and Social Change

The application of social marketing to health, environmental and social issues is expanding in scope and depth. This year I was able to curate the best writing in social marketing over the past 40 years into a 6 volume series on Social Marketing.

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How do you turn an accidental donor into an ally? Part 1

Wild Woman Fundraising

Hey, ever wondered how to get more donors for your cause? What have you done about that? I’m reading a book right now that I think would help you find new donors and help them want to give to your organization. It’s called “Make your Contacts Count&# by Anne Baber and Lynne Waymon.

Social Media Slacktivism or Something Bigger?

J Campbell Social Marketing

Especially this point: It could easily turn out that we start to emotionally associate a click or a like or a mention as an actual form of causing change, not merely a way of amplifying a message that might lead to that action happening. The post Social Media Slacktivism or Something Bigger?

How Social Marketing Can Improve the Effectiveness of Social Entrepreneurs

Social Marketing and Social Change

How can social marketing be applied by social entrepreneurs to achieve more effective, efficient, equitable and sustainable outcomes in pursuit of their vision? There is now some evidence that they should rethink how social marketing can improve their efforts.

Most Popular Articles of 2014: On Social Marketing and Social Change

Social Marketing and Social Change

But whether you are an email subscriber, get a RSS feed, follow new posts on social media (Twitter and LinkedIn), or are one of the searchers, we all share a passion for understanding and learning how to do good better. Next up: the best social marketing papers of 2014.

Social Marketing Begins With Values

Social Marketing and Social Change

What does social marketing , or your social marketing organization, stand for? I believe your answer to this question needs to be an integral part of any discussion we have in social marketing. Why are values important to social marketing? Ethics in social marketing.

How to Create a Facebook Group [Social Media Basics]

Kivi's Nonprofit Communications Blog

If you don’t want your personal profile associated with the group, then create a second profile to just manage your Groups. Nonprofit Communications Social Networking facebook Having a Facebook Page is pretty much a must these days.

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I'll Be in Wash D,C, and Available for Meetings Feb 24 and 25

Cause Related Marketing

24 and 25.Want to talk cause marketing, marketing, corporate social responsibility, fundraising, nonprofit innovation, or the like? Tags: Association of Fundraising Professionals Corporate Social Responsibility cause marketing Dear Friends:I'll be in Washington, D.C.

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The Best of Social Marketing in 2014

Social Marketing and Social Change

Keeping up with the evolution of social marketing research and practice can be a tough problem. I do not consider papers published in our two journals, the Journal of Social Marketing and Social Marketing Quarterly , as I presume that people are looking at them already. I am also interested in how social marketing is presented outside our immediate orbit. Pick up most textbooks on social marketing and read the references.

At it's ? Social Media Is Our Teacher.

Diva Marketing Blog

One of the aspects of social media that I like most is what is at the very ?. Social media is not the beautifully wrapped box you might have opened last week. The ribbons on our social media package, just as beautiful as that perfect gift, are slightly skewed.

How do you create a media empire for your nonprofit?

Wild Woman Fundraising

Tell me the last time you saw a nonprofit program associate on the cover of a supermarket magazine. People Magazine Most Beautiful Social Workers. Tell me a story of a nonprofit social worker that brought you to tears from mainstream media. Picture it.

The Best of Social Marketing in 2012

Social Marketing and Social Change

The people who take the time to develop, write, review and publish papers on social marketing in the peer-reviewed literature are some of my heroes. As the year closes, here is my list of the top 10 papers in social marketing in 2012. Journal of Social Marketing , 2012; 2: 118-129.

Can Soda Companies Engage in Social Marketing?

Social Marketing and Social Change

For example, in an analysis of the association of soft drink consumption, overweight, obesity and the prevalence of diabetes in 75 countries, it was found that a 1% rise in soft drink consumption was associated with an additional 4.8 And what would a social marketer be doing instead?